The Living Your Legacy Podcast
Alana Bemmann on Building Beauty Empires & Empowering Through Education
Tue, 08 Apr 2025
SUMMARYAlana Bemmann, a trailblazer in the beauty industry, is a globally certified master trainer and the founder of Cosmopolitan Academy and the Diamond Society. With a personal story rooted in resilience—from leaving an abusive relationship to building an empire—Alana uses her platform to empower women through education and entrepreneurship. Her work spans from teaching lash extensions to revolutionary paramedical tattooing, helping clients reclaim their confidence after trauma, such as mastectomies or scarring.In this episode, Alana sits down to share her journey from survival to success, detailing the key lessons and mindset shifts that shaped her career. The conversation dives into the importance of mentorship, scaling a business through delegation, and developing a winning mentality. From $0 lead magnets to legacy-building strategies, listeners gain both personal insights and actionable steps to elevate their business, mindset, and impact.CHAPTERS02:00 – Welcome Ilana Beman: Building Beauty with Purpose04:10 – How the Diamond Society Was Born06:15 – Business Skills vs. Passion in Beauty08:22 – Mindset Is a Prerequisite to Success10:35 – Why Delegation Beats Doing It All12:45 – Learning to Love Failure as Fuel14:55 – How Beauty Empowers Beyond Aesthetics17:10 – Creating a $0 Lead Magnet StrategyConnect with Alana:Companies : Cosmopolitan Academy & The Diamond SocietyIG : mrsbemmann
Chapter 1: What is Alana Bemmann's journey in the beauty industry?
I think the more people in the world that can see those stories the better because I mean a lot of big CEOs it's like oh they came from Harvard and upper-class families and they're born into it whereas 99% of the entrepreneurs I know similar story to you right I ended up leaving a marriage at the age of 28 so I was so young I was already a divorcee I left an abusive relationship myself and that's when I was just like you know what fuck it I have nothing to lose yeah
Chapter 2: How did the Diamond Society come into existence?
I'm going to finally do what drives me. I'm going to finally take the steps. I've got nothing to lose. If I'm going to invest, I'm going to invest in the only sure thing, which is myself.
Alana Behman is a powerhouse in the beauty industry, a multi-certified global master trainer, and the founder of Cosmopolitan Academy, where she equips aspiring beauty professionals with world-class education. She also leads the Diamond Society, helping women entrepreneurs build thriving, sustainable businesses while balancing life and success.
Chapter 3: What role does mindset play in success?
What were some of the biggest lessons along the way that you would share back to yourself or people listening?
Chapter 4: Why is delegation important in business?
What are you saying? Where do I even start?
Chapter 5: How can failure be used as a motivation?
It spans the globe like a super high school internet Elvis. Today, Apple is going to reinvent the phone. It's not over until I win. The Living Your Legacy podcast. For those who live to leave a legacy. That's extraordinary. The impossible. Oh, that is sensational. Open. Chicago with the lead. You said Paul is the fastest man on the planet. You can live your dream.
Chapter 6: In what ways does beauty empower beyond aesthetics?
Hello, and welcome back to another episode of Legacy Makers. Today, we are diving into the beauty industry. I'm here diving into how to revolutionize it for entrepreneurs, for people that want to build a business, help people, maybe from their own passion. So excited for this episode. Elena, welcome to the show.
Chapter 7: What strategies can be used to create a $0 lead magnet?
Thank you very much for having me, Rudy.
So let's talk about this. You know, I'm excited to dive into your journey, how you got started and now how you're helping other people. I meet a lot of people in the health space, the wellness space, the beauty space. They started as a passion, fixing their own problems or going through it. And then they're like, hey, I love this so much. I want to turn it into a business. Right.
And you're helping people do that.
Yes.
So can you give me the minute or two overview on how you help people on the business side?
On the business side, so we were doing beauty courses, anything from lashes to permanent makeup. And we noticed that the vast majority of certification students who were going through these beauty courses, they were not doing anything with it. So we really saw that there was a major need to fill that gap. And so that's when we started the Diamond Society.
So I actually took my success when I had started. I had a salon and I was doing the services myself. That's how I started. And so I reverse engineered the success of that. And that's now the infrastructure that we teach.
Yeah. So my story is very similar. I got into fitness. My parents are pro athletes. So I got into fitness myself, learned the fitness side, then struggled with the business side. So I learned marketing, blew up my fitness business to millions in sales. And everyone started saying, Rudy, how'd you do that? Can you show me? Can you help me do it? And then I created an agency doing exactly that.
So it kind of seemed...
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