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Chapter 1: What is the main topic of this episode?
What's up, guys? And welcome to the Brett Cooper Show. I am so happy that you guys found me over here on this new channel. I am so excited to start this new chapter with you guys. We have been hard at work behind the scenes, literally boots on the ground, me and my 80-year-old neighborhood grandpa putting shiplap up on the ceilings to cover up
my 90s popcorn ceilings that I thought you guys would not find aesthetically pleasing on a set. We're literally in a room at my house. We put this all together. Anyway, I am so excited to bring this new show to you and show you guys what we have been working on.
So my goal with this new show is to foster understanding, to go deeper and extract substance in the stories and issues that matter most to us, the issues that impact us, on a daily personal basis. And I have always said this, but I want to reiterate it that I do not take for granted the fact that you guys take hours out of your busy lives to watch my videos.
And I want to make sure that every single second of that time matters. I want to make sure that every single video I put out leaves you feeling more confident or empowered or smarter or more inquisitive about the world. And so because of that, we are going to be doing less frequent episodes. We're not going to be chasing the news cycle as much.
I want to make sure that every single episode is intentional. This first season, in my eyes, is all about understanding where we've come from, where we're heading, and trying to fix the obvious disconnect between the generations, between values, and so much more.
So I hope you are ready for even more hard truths, deeper dives than we have ever gone before, insightful interviews, and of course, lots of laughter and levity because it would not be a Red Cooper production if we were not having fun through it all. But for this first episode of season one of The Red Cooper Show, I thought that we could just keep it simple and keep it between us.
And I realize I just said keep it simple, but this episode... kind of is not simple at all. It actually might get me into trouble, but we do need to talk about how the right runs the risk of literally losing everything that we've worked for if we continue down a path of mimicking the left's toxicity, aka we need to talk about right-wing cancel culture.
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Chapter 2: What do we mean by right-wing cancel culture?
All right, so I've been thinking about this topic since New Year's Eve, and I've known that I want to cover this on my first episode because it just keeps coming up. And it specifically came up on New Year's Eve after the actress and comedian Whitney Cummings did a set on CNN's New Year's Eve show. And if you missed it... Just take a look.
2024 election fried our brains. The Democrats couldn't hold a primary because they were too busy holding a body upright. Kamala was forced on us so hard you'd think she was patented by Pfizer or Moderna, whichever one's... Oh, God. Andy just gave me a very scary look. No! I thought being a mom would mean that less people will want to come see me.
I'm now playing, you know, like, 3,000-seat theater, which is about the viewership
I mean, it's so great. Like this entire set, she is basically shocked they have not cut her off. You can tell that she's uncomfortable. She's like very tentative. She's taking a risk, making all of these jokes that are incredibly honest. They're incredibly genuine and insightful about the state of our world and the state of politics. And people loved it.
Like she went on for like five minutes and everybody was again, literally in shock that she was not cut off. And of course, she immediately went viral on X. Some people had never heard of her before. They were so excited to find, you know, another brave and honest comedian who was willing to push boundaries and make these kinds of very, you know, relevant jokes.
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Chapter 3: How did Whitney Cummings stir controversy?
But what makes the story interesting is that people turned on her as quickly as they fell for her because they realized that five years ago when COVID was raging, she used to be very pro vaccine and that she even had vaccine mandates for some of her live shows during that 2020, 2021 period. You have some tweets here. You can see her talking about the vaccine, saying that, God, we need a vaccine.
Can we make a vaccine now? Go, we need a vaccine. Chop, chop on that vaccine. Like, she was tweeting about this constantly. And immediately, people on X started calling her out. They were calling her a grifter and a fraud, saying that she was an opportunist, that she was taking advantage of this time and culture when things were shifting to the right. to try to make a name for herself.
They literally lost their damn minds. And again, this happened in a matter of hours. I watched her videos go viral. I was like, man, this girl is so cool. I've seen her on TV. And then suddenly everybody hated her. And it makes no sense to me. Like they were angry that she had not issued a formal apology before getting up and doing a comedy set.
Like they were angry that her track record wasn't perfect. Like guys, nobody in the world has a perfect track record. And more than anything, I think that we should focus on their actions. I mean, that's how I evaluate everything in my life, whether it is a politician or my meat delivery service, which is why I trust good ranchers.
Guys, did you know that 85% of grass-fed meat in our stores is actually not from the U.S. ? the country of origin law was actually repealed in 2015. So now meat can be packaged here in the US, even get a product of the USA label slapped on top, but it's not actually born, raised, or harvested in the States.
But with good ranchers, when they say that their meat is 100% American made, they actually mean it. You can trust that their meat is actually born, raised, and processed in our country by American ranchers. And you can trust that their products are free from hidden additives.
No antibiotics ever, no added hormones, no seed oils, just simple ingredients that you can feel good about feeding your family. They actually make everything more simple because they will literally deliver their products directly to your door. With GoodRanchers.com, everything that you need to create a delicious meal is just a click away.
Their wide selection of pre-portioned, high-quality meat means less time preparing and more time actually sitting around the dinner table. And if you go to good ranchers.com slash Brett, you can even check out my exclusive box that I curated with all of our favorite products. These are the household staples that Alex and I eat throughout the week from the brats to the steaks, to the pork chops.
I know that you guys will love them as much as we do. And if all of that was not enough to convince you right now, Good Ranchers is still running their new year, new meat promotion, where if you subscribe to any of their boxes, but preferably the Brett Cooper box, you will get free ground beef, free chicken breasts, or free salmon in every order for an entire year.
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Chapter 4: What are the implications of changing political views?
And I can't believe that I'm touching this because I know that this is still such a hostile issue on right wing social media. But I think we need to talk about it. We all remember their infamous ad with Dylan Mulvaney. I did so many videos about that. They gave Dylan a beer can with Dylan's face on it. It was a whole thing.
We had their female millennial girl boss marketing exec saying that the Bud Light consumer base was fratty and out of touch, which really just meant that Bud Light was out of touch with who their audience was. But Bud Light has spent the last two years trying to make things right. They have literally been repenting for two years.
Like in my personal opinion, Bud Light has done more to get back on track and actually listen to their consumer base than say the companies that Robbie Starbuck has been going after. The companies that get a ominous message on LinkedIn from Robbie saying, we know what you're doing behind the scenes. We are going to expose you. They get furious.
freaked out, they put out an apology and a very well-curated PR statement rolling back everything they've been doing over the past couple of years, getting rid of the BLM initiatives, all of that BS. And while those things are obviously still net positives and they're good for society, those are actions that are being done out of fear and convenience.
where Bud Light is literally putting in the work, whether you like it or not. Like over the past couple of years, the ad agency that was involved in that Dylan Mulvaney beer can, they fired 13 people immediately after. Bud Light put two marketing execs who were involved in that on leave and ended up firing them.
They gave an apology, albeit very squishy, didn't actually hit the issue head on, but they did make an apology. But more importantly, they drastically changed their marketing tactics. Like they actually got back to who Bud Light's consumers are and what Bud Light stands for. Like they made Shane Gillis the face of their company, which was a dream come true for him because he loves Bud Light.
They tried to make manly advertisements again, like every single one of their ads at this point, I think has men in flannels drinking beer and watching football. They did an exclusive partnership with Dana White and the UFC, which, oh my god, I'm sure you guys remember this, which royally pissed people off.
I mean, conservatives thought that it was such a betrayal on Dana White's part to help Bud Light rebrand their image after this scandal. But Dana White, interestingly, had a completely different take. He was on a podcast talking about this, and he said, we had multiple bidders on the table. They were one of them.
History has shown me, with relationships that I've had with other beer companies, I don't go crazy over the whole Patriot thing, but I consider myself a proud American. I'm happy to be an American. I love this country. And you are way more aligned with Anheuser-Busch than you are with other beer companies. I guarantee it. And then he went even further on Bustin' with the Boys and he said this.
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Chapter 5: How does Bud Light fit into the cancel culture discussion?
Yeah, I mean, seeing Donald Trump get up after getting shot in the face and pump his fist in the air with the American flag is... one of the most badass things I've ever seen in my life.
Like, I think in that moment, he developed a man crush. He was like, this is what a real man is. He's tough. He's strong. This is what I want to be. I genuinely think that it was inspiring and the gear started turning at a much faster rate.
I really think that that was the push he needed to draw his line in the sand and start to unravel everything that he and Meta had been doing for so many years, had been complicit in, which is why, in my opinion, he sent that now famous letter to Jim Jordan, where he basically admitted to all the censorship and said the White House was encouraging and forcing their hands.
He said that in 2021, senior officials from the Biden administration, including the White House, repeatedly pressured our teams for months to censor certain COVID-19 content, including humor and satire, and expressed a lot of frustration with our teams when we didn't agree. Ultimately, it was our decision whether or not to take content down, and we own our decisions. This is really important.
We're going to talk about that later. I believe the government pressure was wrong, and I regret that we were not more outspoken about it. I also think that we made some choices that with the benefit of hindsight and new information, we wouldn't make today.
Like I said to our teams at the time, I feel strongly that we should not compromise our content standards due to pressure from any administration in either direction, and we are ready to push back if something like this happens again. And a lot of people read this letter and they said, oh.
He thinks that Trump's going to get in office and that he is going to get reprimanded, that he's going to be thrown in jail. He's trying to cover his track. But that last line spoke volumes. We're ready to push back if something like this happens again. Any administration, either direction. I actually think that he was saying, Kamala, if you get elected, we're not doing this again.
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Chapter 6: What actions has Bud Light taken to recover?
Chapter 7: Why is empathy important in political discourse?
So if you are ready to challenge your intellect and expand your horizons and truly take control of your education, it is time to go to petersonacademy.com slash brett. It is $599 a year or $59 a month to access all 31 eight-hour courses plus the four new courses that they are releasing every single month. Plus you'll get that social community and a seven day money back guarantee.
And the best part is that at that price, you do not have to take out a $60,000 student loan just to further your education. So again, make sure to check out petersonacademy.com slash Brett today. Again, that's petersonacademy.com slash Brett to join Peterson Academy today.
And I know that this is a very hot take in conservative circles right now, but in light of all of this, this is why I am choosing to give Mark Zuckerberg and Meta a chance. I want to see them be better. I want to see them succeed. And I feel like we've literally been watching Mark Zuckerberg transform.
I know a lot of people are saying, oh, again, like Whitney Cummings, he's grifting, he's opportunistic, he's just changing right now. Are you kidding me? Like I have been watching Mark Zuckerberg transform. beef himself up. He started doing martial arts and jujitsu. Like when he started doing jujitsu, I was like, it's over for the libs. And guess what? It kind of was.
Didn't he open a like cattle ranch in Hawaii? He started talking about the importance of eating grass-fed beef. Like somewhere along the line in the last few years, something clicked for him in his life and he began to change. I also personally think that his response to the Trump assassination attempt in Butler, Pennsylvania, I thought that that was very, very genuine.
I didn't think that that was calculated or opportunistic at all. I think that he, like so many other Americans who had turned away from Trump, who didn't really like him, I think that they saw him in a completely different light. I mean, you watched a man
who has literally faced lawfare has faced slander and shame has been kicked out of his circles has lost basically his entire community and now he is being physically attacked he's being shot at and you see him stand up and say fight fight fight because he believes in this country he doesn't have to do any of this he could be at mar-a-lago golfing it's what we always say he doesn't have to be president he doesn't need to be running again he could be living a peaceful life but he's choosing to show up against all odds
Because he believes in this country and he believes that it can be great. And I think, again, like a lot of Americans, that clicked for Mark Zuckerberg. And if you don't know the clip that I'm talking about, just listen to what he said immediately after the assassination attempt.
Yeah, I mean, seeing Donald Trump get up after getting shot in the face and pump his fist in the air with the American flag is... one of the most badass things I've ever seen in my life.
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