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Dana White

Appearances

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1004.121

I agree with you 100%. The first UFC happened in 1993, right? Martial art versus martial art. Yeah. And now over the last 30 years, martial arts has evolved faster than, you know what I mean? And like you just said, combat sports, fighting, whatever you want to call it, martial arts, it has evolved so much in 30 years, more than the last, 300 years.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1030.458

What did you think when you saw UFC one with Hoyce? I remember everybody talking that this fight was going to happen and there was going to be no rules and all this other stuff. And we're like, there's no way that's bullshit. And then we ended up at some guy's house that night in Boston and watching it and it was happening and it was fun and it was exciting and everything else.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1049.408

And then, uh, and then I sort of fell off after that. The first one I, I watched, but I was too big of a boxing fan. Plus once grappling started taking over and, you know, by grappling, meaning the wrestling and the, and the jujitsu guys had just laid there, you know, I completely lost interest.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1065.919

It's funny that I'm having this conversation with you right now because last night, I was out last night with my friends and we were talking about, because one of my buddies who's a host here in town just did jujitsu for the first time. Nice. Yesterday. Yeah. And he was like. Did he get his ass kicked? Yeah, yeah. But when you first go in. Yeah.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1085.09

Our first jujitsu lesson, me, Lorenzo, and Frank was with John Lewis. Nice. And I remember thinking, holy shit. I can't believe that I'm, you know, 28 years old, and this is the first time I'm experiencing this, that another human being could do this to me on the ground.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1106.651

It is such an eye-opening, mind-blowing experience when you do it for the first time, and then you become completely addicted to it. And, you know, we were training three, four days a week, trying to kill each other, and me and the Fertittas, and... That's how we fell in love with the sport. I think that the first time that you do jiu-jitsu, it's like the red pill and the blue pill in the matrix.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1131.588

Do you want to believe that this is the world that you live in or do you want to see what the real world looks like? Jiu-jitsu is a real red pill.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1149.912

And I mean dominate. I mean completely treat you like you're a little kid. And then we had the opportunity to roll with a lot of different guys at the time because of the whatever. And we don't have a good relationship at all. But I'll tell you this. Frank Shamrock came in one day. And Frank Shamrock had me in side control. The pressure that this guy put on my chest... made me tap.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1178.122

Felt like there was a car on my chest. And with zero effort from him. It was absolutely effortless. And when you train with somebody that's at such a level when you're not, it is the most humbling, mind-blowing experience you can have, especially as a man, but as a human being. Do you remember, just for fun, do you remember what your go-to submission was? Yeah.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1205.416

So, you know, when we first started out and started doing it, I had a pretty good guillotine in the beginning. So I'd catch a lot of people in guillotines. So you're okay being on like on bottom? Yeah, I was okay with the bottom. Yeah, I was okay with being on bottom. I was comfortable there. But you know what I never liked? I never liked gi. We started fucking around with a gi in the beginning.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1224.06

That's how we started. And then once I took the gi off, I felt like I had no submissions because I couldn't grab onto anything. So after that, I went all no gi, and I never wanted to wear a gi.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1259.042

Or street. Street, yeah. Right? I mean, if you start off in your first year, you're in a Gi. You better hope a guy's got winter jackets on or something if something happens in the street. In my opinion, I know all the jiu-jitsu fucking people are going to go crazy over this, but in my opinion, no gi is way better than gi.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1312.354

And the fact that you had... Like these guys like Ken Shamrock that were jacked, right? And you had all these wrestlers or, you know, the big massive guys that they had in the different weight classes. And this skinny little dude like Hoist was out there beating everybody.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1330.53

I mean, if you look at the way the Gracies played that, you couldn't have had a better advertisement for Gracie Jiu-Jitsu at the time. But also, like...

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1351.279

What's the real beautiful thing about jiu-jitsu? It's like when you talk about, if you wanted to get your daughter into a martial art, should I put my daughter into karate or should I put her into this? You put your daughter into jujitsu 100% because it's not about size or strength. It's about technique. And you give your daughter a bunch of jujitsu and a little bit of Muay Thai.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1372.985

Yeah, she becomes dangerous. It's like the perfect combo. Yeah. Cause you can put your son into anything. Your son can get into some, you know, boys are going to learn how to fight and they're going to do whatever, but girls are, girls are different. And the other thing, I mean, this is the biggest selling point for jujitsu for women.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1388.213

I mean, when a woman, no matter how big, how small can put a guy to sleep in three and a half seconds.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1402.699

It started with John Lewis and seeing him. Frank and I were out one night at the Hard Rock and John Lewis was there. And he's like, oh, that's that ultimate fighting guy. And I was like, I know him. And Frank's like, I've always wanted to learn ground fighting. And I said, yeah, I'm interested in it too.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1422.934

So we went over, we talked to John Lewis and we made an appointment to wrestle with him on Monday.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1429.801

And we told Lorenzo and Lorenzo came with us. And that was the beginning of the end. I mean, we started doing jujitsu and started to meet a lot of the fighters. And we were like, you know, at the time, there was a stigma attached to the sport that these guys were, you know, despicable, disgusting human beings, which was the furthest thing from the truth.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1450.196

These kids had all gone to college, had college degrees, most of them, because they wrestled in college. And we started to meet some of them. We loved the different stories. You had Chuck Liddell, who, you know, had this Mohawk, looks like an axe murderer, but graduated from Cal Poly, you know.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1467.963

with honors and accounting you know yeah then you had matt hughes who was this farm boy you know literally lived on a farm and so there were all these cool stories with all these good people that weren't what people thought they were and lorenzo and i always felt like there's something here that if this thing was done the right way this could be big and what was crazy was

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1493.03

I was in a contract negotiation with Bob Meyerowitz, the old owner of the UFC, over Tito's contract and Chuck Liddell. They didn't even want Chuck Liddell in the UFC. I was trying to get Chuck in the UFC and they didn't even want him. Wow. And we got into this contract dispute over Tito's contract and Bob Meyerowitz said, you know what? There is no more money, okay?

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1515.294

I don't even know if I'll even be able to put on one more event. And he like flipped out. When we hung up the phone, I literally picked up the phone and called Lorenzo and I said, hey, I just got off the phone with Bob Meyerowitz, the owner of the UFC. I think they're in trouble and I think we could buy it and I think we should. You should reach out to him. So Lorenzo called Meyerowitz and

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1536.121

I don't know how—I don't remember the timeline, but within the next two months, we ended up owning the UFC for $2 million. And you've said that you fought a lot of battles during that time. Oh. I mean, the early days of building this company and building the sport, it was the Wild Wild West, man. It was crazy back then. Yeah, I was literally at war every day with all different types of people.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1561.222

Plus, traditionally— There's bad people that are involved in fighting, man. There's lots of bad people. And we had to sift our way through that for the first seven, eight years.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1576.989

Let me tell you about this. I mean, I want to say it was the Netherlands. I don't remember exactly where. It could have been Amsterdam. I mean, MMA promoters were like car bombing each other and Then the other guy shot up the other guy's house with machine guns. And that's the kind of shit that was going on. I'll tell you the story. So affliction. Do you remember affliction?

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1599.276

So there was a guy. I want to say his name was Todd Beard or something like that. This guy used to text me every day when they started their MMA thing telling me he was going to kill me. Like legitimately. Legitimately going to kill me. Yeah. You punk motherfucker. I'm going to fucking kill you. You don't understand who I am and what I've done and this and that.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1623.54

I think this guy would get drunk or do drugs every night or whatever his deal was. This guy would call me, text me, and threaten my life every day. I used to go, fuck you. You said fuck you. Oh, yeah. Oh, man. Especially back then.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1636.112

yeah but yeah but i mean this is the type of shit that went on in the early days that this guy this guy who was one of the owners of affliction was like one of the you know not a good human let's put it that way what about the business side of it it's tough to make money in this business yeah we weren't making money so you know trying to build this thing corrupt uh

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1660.905

corrupt uh the guys that work for in-demand pay-per-view at the time uh were not good dudes you know and that thing was a fucking total monopoly god i wish i could remember his name right now he used to run in demand and he was a fucking bad guy then he then he comes over and starts running direct tv who we always had a great relationship with and he's the reason we left direct tv and said fuck it we'll just go streaming then

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1689.295

Yeah, I don't remember his name. I'd have to ask Lorenzo. So in general, just in this whole space, there's a lot of shady people. Yeah, it's just everybody you deal with is shady.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1698.701

dealing with a lot of different forces and your hands are in a lot of different businesses, you know, from the venue business to the merchandise business to the video game business, the pay-per-view business, you know, the list goes on and on of all the different types of the production business of all these different, you know, when I first started this, we had a production team that was the production team

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1728.621

That was in it before we bought it. So there was this incident with Phil Barone, where Phil Barone, we did an interview with him, and Barone flips out in the interview when they're interviewing him and goes crazy. And I thought it was awesome. So I'm like, we're going to leave this in. We're going to leave this interview in. And the production guys were arguing with me.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1751.391

They're like, we can't leave this in. This is totally unprofessional. I said, I don't give a shit. This is what we're doing. We're going to do this and clip it like this and do it like that. We're sitting in the venue that night. And I lean over to Lorenzo because the fight's coming up. I go, wait till you see this fucking interview with Barone. They didn't fucking do it. They didn't do it.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1773.109

These guys were guys that were freelance guys that worked for Showtime at the time or something like that. I literally got up from my fucking seat, went back there, kicked the fucking door of the truck open. And I said, you motherfuckers, you ever do that again and I'll fire every fucking one of you. Let's just put it this way.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1788.433

I ended up firing every one of them anyway and going with a whole new crew. But these were the type of things that early on, there's so much stuff. I mean, I could sit here for fucking... three days and walk you through all the stuff that used to go on back in those days uh But it was the wild, wild west, man.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1813.405

Well, that's the thing too. I mean, in the early days, there was two employees, me and another girl that worked for me, for my company before I started doing this. And then we slowly started to bring people on and you start to build a team. And then before you know it, we had 10 people. I mean, we used to do our Christmas parties back then too.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1832.733

There'd be eight to 10 people at our Christmas party, you know? Um, But a lot of it is you learn as you go. You know what me and the Fertittas knew about production when we bought this UFC? I want to say we had two or three weeks to pull off an event. This is what we knew about production. Really? Jack shit. So we had to dive in and we had to learn it. We had to figure it out.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1853.895

And we knew what we wanted. We knew what we liked. We knew what we were looking for. It's just about building a good team. And I think that's one of the things if you want to – Talk about what I've accomplished in the last 25 years of my life. I've been really good at building teams.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1879.237

Well, you have to have the vision. Without the vision, there's nothing. So that's sort of what I do. Yeah. I am the vision part of this thing. We're going to open a PI in Mexico. We're going to do this. We're going to do that. And then you build the team to come in and help execute.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1915.199

Well, the secret to success, I would say, first of all, is passion and consistency. You have to love what you do. You have to get up every day. I get here every day at 9.30 in the morning. When we sold... In 2016, a lot of people in the company made a lot of money and they all took off and they retired, right? Other than the Fertittas, I made the most money. I'm still here.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1944.622

I get here at 9.30 every morning. Last night, I left here at 8.30. I don't know how late I'm going to be here tonight, but I love what I do. We get up every day and grind. I work just as hard now as I did back then. The difference between back then and now is I don't have to do a bunch of the shit that I don't really like to do, like budget meetings. I don't like budget meetings.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1967.466

I sat through enough fucking budget meetings. Horrible budget meetings. Horrible. We're losing millions of dollars a year, and I'm in these budget meetings. So I get to pick and choose what I do these days. Back in the early days, you don't get to pick and choose. You have to be involved in everything.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

1989.972

You literally go through line by line. Every fucking number in the company and where did the money go and how can we save costs? How can we do this better? How can we, you know, they are, they, they are brutal and they're multiple times a week and probably helps to deeply appreciate how much the shit costs though. A hundred percent.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2011.302

Well, you have to know that in the early days when you start your business, you have these people who, when I hear them say, you know what, I, uh, I want to work for myself. I want to create my own schedule and I want to do all that. It's just, it's, if that's your thought process going into it, you're never going to be successful.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2032.138

You have to pay attention to every single detail of the business early on. You're involved in everything. There's no days off. There's no birthdays. There's no fucking Christmas. There's none of that shit. I literally moved the birth of my second son for a chocolate elf fight. We had a chocolate elf fight coming up and I, and they're like, yeah, your son's going to be born on this date.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2049.289

And I'm like, yeah, that's not going to work. Right. We're going to have to take him earlier. Yeah. So they literally gave my wife a C-section and took my son early. You were all in. All in.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2070.356

I was doing this when I was broke. Yeah. And I'm doing this now when I'm not broke. I'm doing this because I love it. And I feel like there's so much more to do. And this is truly... my passion in life. It's like the sphere. We're doing the sphere. Why? Why would I do the sphere? It's going to cost me a bunch of money. It's really challenging. Most people think it can't be pulled off.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2094.411

And you're looking at weird angles, different things going on inside other than the fight and all this other stuff. But yeah, I'm doing it because it's awesome and it's challenging and it's hard. And I think that if anybody can do it right, it's us. So why not take that challenge?

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2133.828

Yeah, so there's a lot. So you have the octagon, right? And then behind it is the world's biggest screen ever, right? So what is the theme? How do you program it? First of all, it's super expensive to shoot and, you know, the format for the sphere. Angles, we were talking about...

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2156.1

I just had a big meeting today about the sphere this afternoon and making sure that all my departments, all the details that I want all start to come together here in the next two weeks. I want the creative, the commercial. I have some goals.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2175.308

I will tell people as we get closer what I'm looking to achieve with this other than putting on one of the greatest, most unique sporting events of all time and probably the greatest combat sporting event of all time. But yeah, I mean, there's challenges. There's a laundry list of challenges for this thing. And not to mention the fact that it's on Mexican Independence Day.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2198.451

And we're going to weave in the whole history of combat in Mexico into this event.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2217.805

It'll be live. it'll be live on pay-per-view. It'll be live in the arena and it will also be in movie theaters. Nice.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2234.005

The making of the Sphere, yeah. Are you feeling good about it? Oh, yeah. I feel incredible about it. I can't wait.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2257.185

It's a fact. He doesn't care about money. And he did the first 13 shows for free for us.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2263.408

You know what I mean? That was at a time when we were hurting and he's like, wait a minute, you want me to do the commentary? You're saying that I get to sit in the best seat in the house and watch these fights for free? Yeah. Yeah, I'm in. Yeah. So, and then obviously when we turned things around, we made it up to Joe. But-

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2281.838

Joe is one of the things that I loved early on about, so I'll tell you the story. So we buy the UFC. They're based in New York. We're moving the corporate offices to Vegas. So I have to fly out to New York, go into the offices and start going through everything and figuring out what needs to come back to Vegas and what we can just throw away.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2305.684

So they literally had a VHS machine and a TV and there were a million tapes in this place, man. So I didn't know what tapes were. These definitely we have to keep or these we don't need. So I had to sit there and go through every single tape. And I popped in a tape and there was an interview on the Ivory Keenan Wayans show, right? The oldest Wayans brother. And he had a talk show at the time.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2328.797

And he had Joe Rogan, the guy from Fear Factor on the show. And he was promoting Fear Factor, but all he would talk about was UFC. And And he was talking about how people think that these guys in the martial arts movies are tough. And he was talking about what UFC fighters would do to these martial arts guys if they ever got their hands on them. And I was like, this is exactly what I need.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2356.884

A guy who isn't afraid. to speak his mind, and knows the sport inside and out, but more importantly, is super passionate about it and loves it. So when you see Joe Rogan on camera, and I was talking about the paid talking heads that they had in HBO Boxing that were terrible, Joe Rogan does not come off as a paid talking head. He comes off as a guy who loves this.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2382.161

And so early on, no media would cover us. So I had to buy my way onto radio. So we do these radio tours, right? And they would drop us in. You'd have to get up at three 30 in the morning in Vegas on the West coast. And they, cause they're at six 30 in the morning in New York and Boston and Florida and all these other places. So they drop you into these markets to do radio. Right.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2409.363

And, uh, the fighters were horrible at it. Fighters getting up at three 30 in the morning, especially leading up to a fight. Never good. They sound like they're tired. They act like they're tired. And they definitely act like they don't want to be on there. And it's bad radio. What you can't have is bad radio. So the only two people that could pull off these radio tours were me and Joe Rogan.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2433.198

So me and Joe Rogan would alternate. doing these radio tours all over the country.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2443.279

Two guys that are really into it and passionate about it and love it. And, and, and can, and it's one of the things about Rogan too. When, when early on, nobody understood the ground game. Joe Rogan would walk you through what was happening and, literally before it would happen. He would tell you the setup, what was going to come next and everything.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2462.662

You just absolutely articulate it perfectly, brilliantly. And people at home started to understand. And the impact that Joe Rogan has had and continues to have on this sport is immeasurable. He's the biggest podcaster in the world. And he is on the UFC, uh, pay-per-views 14 times a year, and he's always talking about the sport.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2489.128

It's immeasurable what this guy has done for this company and the sport.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2502.674

Joe Rogan is one of those guys. I saw that early on when Why would you go after the fear factor guy to be such a key component to not only the company but to the sport? I saw it in the fucking interview on Ivory Keenan Wayans.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2555.692

Anybody who is with me, has been with me, knows. When you're with me, you're with me. It's a two-way street. It's not a one-way street. I'm not one of these guys that is going to roll over. It's like going through COVID. I wasn't laying any of these people. Some of these people have been with me for 20 years. We're going to lay them off? Mm-mm. This motherfucker will burn.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2583.56

burn yeah before i would do that to my people it's just it's just never that none of that type of stuff is ever going to happen while i'm here i can't say what's going to happen when i leave but when i'm here the people who are with me and have been with me they know exactly what's up and joe knows what's up and and and and it's and again it's a two-way street joe rogan has been very loyal to me and i am very loyal to joe rogan

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2621.145

How can you explain that? I love him. Lorenzo and I work really well together because we have two different personalities, right? I'm the guy that always, I'm going here. Lorenzo was always here, right? You could walk in a room and say, Lorenzo, you just lost $10 million. Lorenzo, you just won $10 million. it never changes. And I'm a guy that goes like this, right?

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2645.504

So we almost balance each other out. There's a lot of things that he's really fucking good at. And there's a lot of things that I'm really fucking good at. And they're both on the opposite sides of the spectrum.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2663.349

Yeah. Those low points. A hundred percent. What's incredible when you think of this, the story of the UFC, um, At the time, the casino business was cranking, right? And Station Casinos was killing it. And Stations, their money from Stations is what was funding the UFC. Then in the 08-09 crash, The UFC was killing it in 08 and 09, and the casino businesses were hurting.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2695.346

So timing on everything, the way that it all worked out, couldn't have worked out better for them and obviously for all of us. When you think about the UFC and how big it is and how far it reaches and how many people it touches, the Fertitta Brothers made a $2 million investment then put in like another 44 million and look at how many lives that investment has changed over the last 25 years.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2749.981

that people all over the world participate in now. Literally, there isn't a place on earth that we can't get a fighter from now.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2780.15

So behind the scenes, fighters are a very paranoid bunch of people. They're very paranoid. And there's been this theme with fighters where they're trying to get me beat, right? Mm-hmm. We don't determine who wins and loses. If we did, we'd be the WWE, okay? You do. I'm the bells and whistles guy.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2807.592

I make sure that as many people that we can possibly let know that you're fighting on Saturday know that you're fighting on Saturday. Who you are, who you're going against, and why people should give a shit. That's what I do, right? Then the night you show up, I put on the best live event that I possibly can, and I put on the best television show that I possibly can.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2829.993

Once that door shuts, it's all up to you. You determine whether you lose or not. And if you get into a position where you become so paranoid that you think that the powers that be here are against you, And you try to steer yourself away from certain fights. And that's one of the big things that happens in these other organizations. In these other organizations, the inmates run the asylum, right?

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2867.454

So if they don't want to fight bad enough, these other companies don't push and they don't do this and they don't. We put on the best possible matchups that we can make. And in this business, you might be an older fighter, but if you're still ranked in the top 10, there's young guys coming for you. Killers. Young killers are coming out and they want your position.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2893.735

right so you being the the veteran that you are have to prepare yourself to go in and you know everybody was saying when we made that fight with saint denis that poirier was in big trouble that's awesome that that helps build the entire thing that poirier and then poirier goes out and does what he did that night that's what makes fucking legends

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2927.628

Especially when you're a big name and a name that people recognize and a name that people know. And they're like, oh, man, I remember Israel Adesanya and Sean Strickland. 100 out of 100 people knew for a fact. That Israel is going to win that fight.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2945.682

Yeah. And here comes Strickland. And we could go on for days with this. You know what I mean? That is what creates legendary moments, legendary fights, and it's what builds stars and legends. I mean, arguably Conor McGregor with Jose Aldo. Yep. Conor McGregor with a bunch of people in the beginning. People said he couldn't wrestle. People said he wouldn't be able to defend a takedown.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2965.876

Blah, blah, blah, blah. Nate Diaz against Conor McGregor. Mm-hmm. You know what I mean?

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

2986.133

And if you look at the way that Khabib ran through so many people, Conor hung in there, you know. Yeah.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3002.62

Yeah. I mean, at the time, I was incredibly criticized for putting together the spot that had the scene with the bus in it. Yeah. You know how the fucking media is. But they were saying that I was pandering to the violence that happened. I'm telling you a story.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3023.257

telling you a story of how we got here and how big this fight is and how bad the blood is between these guys and i mean i think that's what we do the best job at is telling the fucking stories of why i we go into monday it's fight week. We got a whole list of things that we do fight week, right?

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3051.028

And then you get right down to the press conference on Thursday, the weigh-ins on Friday, and then the fights on Saturday. Now my people fly back home, they go to bed on Sunday night, and it's Groundhog Day. We wake up again on Monday and it starts all over again. Every weekend, every Saturday for a year. So there's lots of stories that need to be told. There's lots of

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3074.65

When you think about what I compete with, whatever takes your attention on a Saturday night is my competitor.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3090.238

That's it. That's exactly right. So when we are online, like when you get to the UFC, I mean, you just saw it with MVP. You're going to see it with Kayla Harrison and so many others that have come from other organizations and they get here. they notice immediately the difference between fighting here and fighting wherever they were before.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3111.707

It's not even comparable to the impact it has on you when you leave whatever organization you're with and you come to the UFC. And I think that it gives them a sense of, holy shit, I can really, I mean, MVP when he came, I mean, there were probably more people at the press conference than any fight he'd ever fought in Bellator. You know what I mean?

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3135.516

And you feel that energy and you feel the difference of the impact of being here. And I think it takes a lot of these guys to another level.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3160.287

She was walking around with this sleeveless shirt the night of the fights, and holy shit.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3192.697

He's never been beat. He destroyed everybody at light heavyweight, which at the time was the toughest weight class in the company, in the sport. And then I moved up to heavyweight, won easily at heavyweight. And when you look at a guy And you look at what he was doing outside the octagon at the same time, which shouldn't be part of it, shouldn't be part of the equation. But when you do, wow.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3225.101

John Jones, there's no debate. Nobody can debate who's the greatest of all time. It's absolutely positively John Jones. He's never lost. He's never been beaten in the octagon ever.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3248.074

I don't disagree. But when you've never lost, right? You've never lost. We've never found somebody And the other thing is that you have to factor in too is longevity. How long he's – because sometimes with a lot of these guys, the sport passes them by. You get younger guys that are faster, this, that, and the sport evolves. Nobody's been able to beat Jon Jones.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3275.158

Oh, and the other thing that you measure is when you said dominance – It's true. If you're this guy that has unbelievable power and you're just going in, you're just fucking knocking everybody out. And nobody's ever pulled you into the deep water before. That was when my opinion of John Jones started to change. Gustafson took him into the deep water.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3295.47

Gustafson hit him with some shit he'd never been hit with. Gustafson tested him and put John Jones in a place where I bet if you sat down and interviewed John Jones, going into the deep rounds of that, John Jones thought he was going to die. Mm-hmm. You know what I'm saying? And he's willing to go there. And he kept going. He was willing to do whatever it took to win that fight.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3318.691

And it breaks my heart because he beat DC and DC is one of the greatest of all time. That's the thing too. And I believe that DC doesn't get the credit he deserves because of the Jon Jones thing. When you look at DC and what he's accomplished, right? And Jon Jones beat him twice. It's undeniable. You can hate all you want. Jon Jones was the greatest of all time.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3340.276

Do you think Habib was tested enough? I think that Habib had the potential to be in the running for that. He just didn't stick around a lot. First of all, he had injuries that, you know, he should have been where he got a lot sooner had he not had the injuries that he had and the setbacks in his career. But there's no doubt Habib is one of the all-time greats.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3363.567

What's the good, the bad, and the ugly of your relationship with Conor? there's literally no ugly. Conor McGregor has been an incredible partner to work with. Everybody thinks that Conor, if Conor showed up to things on time, there wouldn't be one fucking bad thing I could say about Conor. You know what I mean?

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3380.88

If you fucking said, put a gun to my fucking head, right? And said, don't lie, motherfucker. Tell me all the bad things about Conor McGregor. I'd say the guy doesn't show up on time. That's it. That's it. If Conor McGregor showed up to shit on time, and sometimes he does, sometimes he does. He's been a great partner.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3398.647

If you look at what a huge superstar he became, the fights that he was involved in. Let me tell you what Conor McGregor never did. We never walked in a room and said, Conor, this guy just fell out. We want you to fight this guy. And he was like, no way. I'm not taking this fucking risk. I'm at this point in my career where my money, my this, my that. He was like... Fook it. Let's do it.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3421.075

He'd always say, let's do it. The other thing that Conor McGregor never did, no matter how big he was or whatever it was, when we were heading into a fight, oh, Conor, this guy just fell out. Aldo fell out. We were looking for another. Yeah, I'll do it, but I'm going to need another fucking $200,000. I'm going to need another million dollars. Conor McGregor never did that kind of chicken shit.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3442.253

you know, bullshit kind of stuff. He never did any of that. Connor was as solid a guy as you could possibly work with.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3450.918

I'll do it. Literally would. There's actually a scene because we were filming something. I don't know if it was embedded or what we were filming at the time. Me and Lorenzo walk into his house that he rented here in Vegas. And I'm pretty sure it was when Aldo fell out and we're telling him this, that, and we're looking at some options. He says, I'm going to the gym.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3469.622

When I'm done working out, let me know. He just woke up out of bed. He's in his fucking underwear. And he gets hit with this. And he's like, all right, I'm going to the gym. Let me know when I get out who I'm fighting. Doesn't care. Doesn't want to know. Doesn't want any more money. Nothing. Fucking shows up and he delivers. Yeah. So, you know, Connor has been incredibly successful.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3492.81

He's made a lot of money. And, you know, he's had his ups and downs outside and inside the octagon. But as for a guy who was, you know, on the dole and was a plumber, he's actually a really smart businessman. And he's been one of the best partners that I've ever had in the history of the sport.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3516.203

He literally set Europe, Australia, Canada, and many other parts of the world on fire, man. He was our first legit megastar.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3539.793

But it comes with success. When you're successful, there's always people out there that are going to talk shit. You always have a bunch of know-nothing, do-nothing fucking losers that love to talk shit. You think if you were to do it all over again, Habib is the right matchup? Yeah. Listen, the thing that you can't do is avoid matchups. You know what I mean? This is what we're talking about.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3563.242

When you talk about being a legend, Conor McGregor needed Habib.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3569.133

habib needed conor mcgregor it's you can hate each other as much as you want but you have to fight these other legendary bad motherfuckers to to yourself become a legend i mean it's like john jones needed cyril gone right and cyril gone needed john jones because if cyril could have beat john the first guy if anybody can ever figure it out and beat john jones it's a big deal and it's almost like your obligation

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3599.611

As a fighter, right? And when you think about John Jones became who he is today, and the reason I'm sitting here telling you how great he is, because all these other guys gave him the opportunity to beat them, right? Or they beat John. It's all about... giving these other guys the opportunity. St. Denis, right? Poirier gave him the opportunity to come in and beat him. That's how this all works.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3626.482

It's the two of them together, the two fighters together. You have to have them both. Listen, I could line up a bunch of no-name bums that Jon Jones could run through. That's what they do in all the other organizations, right? Yeah. We would have nothing to fucking talk about right now.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3647.915

So true. But when you have a perfect record in the UFC, holy shit. Right? Yeah. When you can have a perfect record in the UFC, you are absolutely one of the most special athletes on planet Earth. Yeah.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3677.915

And the kids are training, yeah. Her father's the biggest fucking fight fan on the planet. Calls me all the time to talk about the fights and... Don Jr. said that I'm like the only guy on earth that he bros out with. It's funny when you talk about how powerful fighting is, right? This last Miami event, the president of Ecuador and the president of Spain both posted about the fights, right?

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3708.367

Habib beat Conor. Putin was on FaceTime before he even made it to the locker room. Trump... Sitting president, ex-president, watching all the fights, calling once to talk about the fights. Valentina Shevchenko, every time she goes home, she meets with the president of the country. The list goes on and on and on. The most powerful, Elon Musk, Zuckerberg. I mean, the list goes on and on and on.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3732.625

The most powerful people in the world are all obsessed with fighting. When did you first discover that Trump loves fighting? So I first discovered... that Trump was a big fight fan. Obviously you saw him part of all the big, you're talking about how big boxing fans we were. He was a part of all the big fights back then. But, um, when we first bought the UFC, this thing was so bad.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3754.496

Venues didn't even want us. And we ended up doing, uh, you know, our first event in Atlantic city at the Trump Taj Mahal. Now think about this at that time, Trump brand here, UFC brand. I mean, I can't go low enough. And, uh, he had us at his venue two times back to back, showed up for the first fight of the night and stayed till the last fight of the night. Then after that,

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3780.194

Any good thing that would ever happen to me in my career, Trump would reach out, whether it was we were on the front page of the New York Times at one time, and he said, congratulations, Dana. I always knew you guys were going to do it. Little things like that, but that are big things and mean a lot, especially coming from a guy like him.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3798.444

So he saw something in you, like this is going to be... 100%. He definitely saw it. And then comes... 15, 16, whenever it was, I don't remember. But he called me and he said, listen, if you don't want to do this, I completely understand. But I would be honored if you would speak at the National Republican Convention for me. And I'm not a very political guy, you know what I mean?

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3826.295

And everybody told me not to do it. Do not do this. But I was like, why would I not do this? This guy's been great to me, you know, and I did it. And our relationship is just like, you know what I mean? I consider Donald Trump to be one of my very, very good friends. Any favorite stories? I mean, there's so many stories. I mean, one... Once he won the election, I'd be at work.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3855.646

And I'd be down the hall, was in the matchmaking room, whatever. And my secretary would tell, the president's on the phone. Fucking come running down the hallway and grab the phone. And he'd want to talk about the fight that was coming up or the fight that happened. Or I'd be in my car and I'd answer the phone. It's like, hi, this is the White House.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3874.85

We have the president of the United States on the phone. You know, that's a trip when that first starts happening. And then just... To sum him up, this is the kind of guy that, you want to talk about a fighter? This is the most resilient human being I've ever met.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3896.782

If you see the shit that this guy's going through publicly every day, and I'll call him on the phone as a friend and be like, hey, you good? How you doing? Unfazed.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

391.84

Do you remember when you saw your first fight? I think so. I remember being at my grandmother's house, and I think it was an Ali fight, and all my uncles were going crazy during the fight, and there was just this buzz and this energy in the house that I liked at a very young age, and I'm pretty sure that was my first fight. Ali was something special. Yeah, incredible.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3912.333

unfazed like nothing's going on and he'll start talking to me about this and that and all this other shit one time there's only been one time i've never talked about this publicly but one time i called him and he was not good he was a mess and i've never heard him like that and i've never seen him like that when uh ivana died the only time i've ever seen him fucked up

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3941.539

Obviously, as soon as I heard it, I reached out and I have never, look at all the stuff that's gone on with Trump, all the bad stuff that they say, they're trying to attack him, they're trying to ruin him, unfazed. I called him that day and he was, that's the first time I've ever seen that guy busted up and not good.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3965.71

He will walk through fire. He's an absolute savage. You think he wins the presidential election? I don't know, man. It's going to depend on how this whole...

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3974.673

politics is the most dirtiest scummiest thing on planet earth man and and who knows how this is all going to play out it's it's all dirty it's all ugly and you know obviously i'm rooting for him and and i'm behind him and and i hope he does um but we'll see what's dirtier the uh the fighting game in the early days or politics There's nothing dirtier than politics. Nothing.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

3998.382

There's literally nothing dirtier. All right. It is the dirtiest thing on planet Earth. I just wanted to get that on record.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4026.816

It would have been the biggest fight ever done. The spectacle of it. Two. of the most powerful, wealthiest men in the world, right? Lots of guys talk shit and go back and forth and sue each other and do all this. These two guys were literally talking about facing each other in the octagon and fighting. There's nothing. And they're in a business that's looked at as geeky. You know what I mean?

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4050.269

They're tech nerds. They're this, they're that. These are two dudes that were willing to throw down and fight. And you know as well as I do. There's a lot of public speculation about this. I was taking serious real time and working on this thing. I mean, I had projections. I had numbers. I was looking at venues. I was on the phone with the fucking Coliseum in Italy. You name it. I was in it.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4072.335

These guys were serious. And this was something that was really going to happen. And I'll tell you right now, in the short amount of time that it was going down, it was fun. I was having a blast with it.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4089.204

I love Mike Tyson, and I'm not a fan of anybody fighting at our age. But he's a grown man, obviously, and he's going to do what he's going to do. But at least I know. I talked to his wife a couple days ago. And he's taking this serious, and he's training for it. And, you know, so we'll see how it plays out.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4121.682

I think that Mike Tyson is actually one of those unique guys who has crossed over any of these other boxers from his era. They have no way of making money other than fighting. Mike Tyson has made a lot of money outside of fighting. I mean, Tyson still has that aura. You could be at a restaurant. And he walks in and you're like, holy fuck, Mike Tyson's here.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

414.384

I mean, when you look around, not just here in the office, but at my house, Ali and Tyson are everywhere. Would you put Ali as the greatest of all time boxing? Well, I would put Ali as the greatest all-time human being. I mean, it's easy as a fight fan to focus on him,

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4143.682

You know, he still has that type of aura and energy in a room. And he makes lots of money outside of the ring. I just, I think that he ends up getting these offers that he can't refuse. Oh, you think it's financial?

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4172.611

Well, the guys that get into it for the right reason are the guys who get into it for greatness. Because you want to be the fucking best, right? And when you're in it for that reason... You love it and you want to be looked at as the best ever, and you have the talent, the money happens. Then you have other guys who get in.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4195.751

Believe me, I've dealt with fighters who just wanted to be famous and just wanted to make money. You know what I mean? Listen, it is what it is. It's your... It's your life and you live it the way that you want and do your thing. But the ones that are beloved are the guys who really want to be fucking great. And they're the ones that are remembered.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4215.604

And I mean, when you look at Tyson in his early years, when he came up under Costi Amato, I mean, he was a student of the game. He loved everything. He became...

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4225.087

completely infatuated with the fight game then he became such a massive superstar it's almost like the whole thing starts to turn on you you know all the things that come at you at a young age and that kind of money and it's it's tough it's tough to navigate and get through and you know you you say something like that people like oh poor him he had fucking 100 million dollars and couldn't yeah

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4247.964

At that age and with all the shit that people talk and all the things that you got to put up with and the fame, a lot of people deal with fame. Some people handle it really well and some people don't. And the perfect example of that was Forrest Griffin and Stefan Bonner. They fought that unbelievable fight on The Ultimate Fighter. Everything blew up after that.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4271.802

Forrest dealt with fame really well and Stefan did not.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4292.969

Well, what happened that night is the rest of the show was a disaster. Mm-hmm. Um, you know, we had the co-main event and the main event, uh, Diego Sanchez ran through Kenny Florian in seconds. Um, oh my God, that was, that was terrible. And the fights that led up to that weren't anything to talk about either.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4310.86

Then Stephan and Boris got in there and just went toe to toe in this unbelievable slug fest live on free television when cable still mattered. And what I heard was at the time, um, You know, you had people picking up the phone going, are you watching this show? The numbers just started climbing. Then you got a razor thin decision. Who's going to win? You got the crowd stomping their feet.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4337.818

It sounded like a train was going through the place and everybody's chanting one more round. Me and the Fertitta brothers get together and we talk. We're going to give them both contracts. So we give them both contracts and the place erupts. It just, it couldn't have been a more perfect fight at the most perfect time. And it just, it all came together. It's almost like, this was meant to be.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4361.308

You know what I mean? So we had so many problems with Spike TV at the time, right? Because halfway through the season, the president of the company got fired. all the things that we thought we were going to get that year, you know, we, we, we had this runaway hit show. And normally at that time, when you would see runaway hit shows, there'd be commercials. It'd be on, be on billboards.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

437.164

as a fighter, but when you focus on him as a human and you think about what he meant at that time and place, the things he said, the poems he came up with, you know, just the overall brilliance of Muhammad Ali, the guts... the guts to have the strength mentally, physically, and emotionally to go against the grain at the time that he did it was very dangerous time for him to be who he was.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4385.541

It'd be on the side of buses in LA and New York. And we got none of that. Right. We didn't even know if we were going to get a, you know, a second season coming out of that. Right. And we, When that fight was over, I swear to God, I was like, I don't even give a fuck. We're going to end up somewhere now after this fight. And we didn't even make it out of the building that night.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4410.331

The Spike guys did the contract with us in the alley on a fucking napkin after the fight.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4418.959

Once that happened- and all the shit. And at that time, I didn't know what the ratings, not like we were streaming and we could see what we were, we had no idea, but I knew.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4435.784

And when you think about what was at stake, there was a car. Remember the Kia? Yeah. The winner got a Kia, right? That's what was the fucking, right? And Stefan and Forrest, Yeah. The will to win. They both wanted to win that fight so bad. It was bigger than the Kia probably. You know, Forrest drove that Kia to like 200,000 miles. Yeah.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4459.413

The biggest mistake Kia ever made was not doing a fucking commercial with Forrest Griffin about that car. Forrest Griffin loved that car so much he drove it. I think he still has it. It's got like 200,000 miles on it, that car. I mean, you couldn't have a better fucking commercial than that. And we reached out to him too. I said, Kia should know about this. Yeah. They fucking blew it.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4478.765

You got a bunch of... You know how those guys are in the business world. They don't fucking get anything. Maybe it was about the Kia then. It was about winning. They both wanted to win the Ultimate Fighter so bad. It's the Kia. It's the win. It's the... The contract you get, the whole thing.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4505.501

They're both bad dudes. They were both real fighters at the end of the day. That's why the fight was so great.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4535.054

We all know when that moment happens in a fight, when you see that both of these guys are fucking exhausted. And for people that are watching this,

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4542.85

people that don't know a lot of everybody thinks they know a lot about fighting 99.9 of the people out there don't know fucking jack shit about fighting or what it takes to do what these people do but when you get into those later rounds and fatigue sets in and and then fatigue makes you start to fucking doubt yourself and and and then you start to wonder can i even make it through the rest of this round and then you start to think am i gonna fucking die right now

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4568.251

And these kids dig fucking deep. And they just, like you said, all the other shit flies out the window. And now they're just on fucking autopilot to fight and win. Those are definitely the best fights you'll ever see in any combat sport.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4618.913

When you think about these fights that you see in the UFC every fucking Saturday, when these, these men and women get to this point where they're, they've been in a dog fight yet, they keep fucking going and you keep trying to win. You can't imagine fucking,

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4632.745

what's going on inside their heads, you know, self-doubt and all these other things that come into play when exhaustion sets in and they fucking power through it.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

466.467

Um, yet. Because of how smart he was and because of his personality and how if you sat down with him, you could be the biggest racist on the planet. It's hard to get in a room with Ali and not like Ali.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4664.505

So true. It's so true, and it happens every fucking weekend. It's so impressive. I say it all the time. The people that are involved in this sport, are this much of the population. The people that make it to the top five are incredibly unique special human beings, man. It's fucking awesome. You love gambling.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4697.495

Well, two things. I won a million dollar hand It's happened one time. A million-dollar hand one night at Mandalay Bay. And then one summer, I beat Caesars for $12 million throughout the summer. Throughout the summer. Yeah. And then I'm on a pretty good run right now, too. This is Blackjack. Yeah.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4727.657

Biggest loss was... i would here here is i would call this the biggest loss for many different reasons this this is what you know you live and you learn in life and you you know you figure things out as you go along so one night i'm over at the uh at the rio right and uh They got big suites over there.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4753.115

So I go over there with some buddies and we got one of the suites and we have some dinner and we start drinking, right? So we're having some drinks at dinner and blah, blah, blah. Starts to ramp up, having a good time. And I make my way down to the high limit room. We start gambling. And I continue to drink, having a blast.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4776.893

I end up leaving and going home that night, and I lost like 80 grand, right? So I wake up the next morning, I'm like, fuck, those motherfuckers got me for 80,000 last night. So I'm at work the next day, and the host over there calls me and he says, hey, Dana, are you coming back? Do you still need the room that you guys had where you ate and all the shit you used to?

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4802.296

And I said, no, I don't need the room, but don't get too comfortable with my fucking 80 grand. I'm coming back for it. Dead fucking silence on the other end of the phone. And he's like, Dana, you lost $3 million last night. What the fuck are you talking about? I, I only have a million and a half dollar credit line.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4826.134

He goes, yeah, you made us call the GM of the hotel and you started calling him a fucking pussy and da, da, da, da. And I went, yeah, no, that, that. That sounds like something I would do, yeah. So that's the real number. That was the real number.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4844.001

And then, you know, there's been a lot of cases where people are in Vegas and they're like, oh, you know, I lost all this money, you know, and they were giving me free drinks and I drank too much and I was taken advantage of. No, you stupid motherfucker. Man up. You got fucking drunk, right? They didn't.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4866.849

the alcohol is free yeah but you don't have to fucking drink it you know what i mean and you know that this this was a huge learning lesson for me so i never drank again when i when i was playing cards after that night but yeah i mean when you ask me that's the one that came back the most as far as uh having a bad loss and then you know

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4890.962

Of course, I said call the GM, and I started calling him a pussy at 3 o'clock in the morning. Of course you did. That is something I would absolutely do.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

490.364

He might be one of the... all-time greatest humans, you know what I mean? Just an impactful, powerful human being who happened to be a great boxer. And sometimes the right moment meets the great human being. That's important. I agree with you. And he was the right guy in the right place at the right time. And he's also a guy who used his platform for all the right things.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4908.633

They go hand in hand. The way that I play is I live in Vegas, so 2024 – is a war for me. I go to war in 24. Okay. All these nights that I play are little battles inside the war that I will fight in 24. Now at the end of the year, we will tell, you know, tally up all these little battles and see where I stand on when wins and losses. And, um,

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4940.319

You know, there's lots of talk out there about my gambling, you know, places that I've been kicked out of and things like that. And... I do pretty well. I do pretty well, but it's what I like to do. I don't gamble in a way that I would ever hurt myself or hurt my family. I'm sure you've heard the Norm MacDonald stories.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4965.755

Norm MacDonald lost his entire personal wealth four times or something like that. Yeah, that's not going to happen to me.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

4979.646

So when I win... It's awesome. It's always great to win. Winning is a great feeling in business, in sports, in life, and definitely in gambling. Losing is never fun, but it's part of the game. You know what I mean? If you want to be in the game and it's sports, it's business or whatever, there's going to be wins and there's going to be losses.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

5004.761

And you have to take them both in stride and you have to be able to, you know, there's a lot of people, When you gamble, right, and you lose, and you go into a deep, dark depression, I've seen this with guys that do it, get depressed, gambling isn't for you.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

5022.056

You know, if you are the type of person that's on social media and people say horrible things to you and you get depressed and you shouldn't be on social media, you know what I mean? These are all part of being in the game.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

5035.045

When you're in the fucking game, great things happen and really bad things happen and you got to take it all in stride and you got to pick yourself up the next day, strap your fucking shoes back on and get out there and go to fucking war again. That's how it works.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

5053.399

It's the truth though. It's the truth though. Listen, every day when you get out of bed, life's standing right there to kick you in the fucking face, man. Could be anything. Could be you get up and you walk downstairs, you had a fucking flat tire and you're late for work and you got this and that. Life is going to throw all kinds of crazy shit at you, right? And you have to be ready for it.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

5072.936

And you got to fucking deal with it. You can't curl up into a ball. You can't run away from it. You can't hide. You have to take all this shit head on. You have to get up. Every day when I get up out of bed, I strap up and I'm getting ready for fucking war. Because I know I'm coming in here. I know a bunch of bad shit's going to happen that I'm going to fucking deal with.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

5090.802

And if that's not bad enough... When I finally get out of here, I'm probably going to go to the casino and I'm going to get into another fucking war. You know what I mean? I thrive in chaos. I actually love chaos. Everybody talks about retiring. Fuck that shit. What am I going to do when I retire? What would I do? What would I... I like to go to war. I like to battle. I like to win.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

5113.63

Sometimes I lose, but then I have to come back from the loss. And, uh, I love to build brands. I love to, um, set short-term and long-term goals and then knock them all down. You know, um, this is just the stuff that, that, that excites me and, and, and whether it's, um, business or, um, or gambling, or I like being a fan of things too. Like I like live music.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

5137.745

So when I find a, like a band that I like, I get excited to go watch the band live or Celtics game. I love the fucking Boston Celtics. And I love, you know, going to the games and watching them. This is the year. Hopefully we're going to fucking win it this year. These are all things that make me happy and excite me in my life.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

5155.289

And it's funny because there's this post that I post maybe three, four nights a week. I also love the city. I can't tell if the city of Las Vegas was built for me or I was built for this fucking city, but I love it. And there's this turn on Summerlin Parkway, right? Every night and it's dark. And from there you can see the entire fucking city and it's all fucking lights and it's badass.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

5179.265

And I'm usually driving home after a fucking incredible day, right? This amazing day and this unbelievable fucking life that I have. And I have this just moment of gratitude. Every time I take that turn and I'm like, God damn, I love this fucking city. And just every night when I go home, I'm just so happy and grateful for this life that I have.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

5208.502

I love that too. I love problem solving. I love... I love taking things that seem impossible and fucking what's been shit on more than this fucking company right here. Power slap, right? Yeah. This thing's a fucking beast. It's an absolute beast of in 13 months. That's the most successful thing I've ever been a part of. And I love every fucking minute of it. Especially the negativity.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

522.625

The art of it, the science of it. Yeah, I would say I really fell in love with it. So I was a senior. It was 1987 and Hagler Leonard happened. Yeah. And I watched that fight and I taped it. And I watched that fight like a million times. I was a huge, huge Hagler fan. And I like Sugar Ray Leonard too, but I was a huge Hagler fan.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

5238.59

I love negativity. So you almost feed on it. That's great. You're a build for it. I eat that shit for fucking breakfast, man. I love it. What's your favorite movie about Vegas? Casino? Yeah. It would have to be Casino. No doubt about it. Yeah. You ever see a movie... that changed your life, that actually impacted your life in some way, shape, or form? Probably. Which one?

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

5300.777

I'm actually very superstitious about that. I believe that what you put out, you get back. Um, and I believe that when you have, you should take care of other people and you should always try to bring people up with you and all that kind of stuff. But the movie that changed the whole trajectory of my life was vision quest.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

5325.288

Vision quest, man. I fucking love that movie. It's basically, you know, it's telling the story of a kid who really wasn't anybody in high school and nobody kind of knew who he was. It wasn't popular or any of that kind of shit. And he decided that that was the year that he was going to make his mark.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

5341.709

And he was a good wrestler at 178 pounds, but he was going to move down to 160 something to take on the shoot, the scariest guy and the whatever. But there's all these little, things in the movie that, that really lay out what life is all about. One of the parts is he's in a class and he's talking about, uh, the teacher is talking about some poem and he says, what does this poem mean to you?

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

5365.187

Well, this little girl's walking through, um, you know, the park and all the leaves are falling off the trees. And she realizes that she's going to die someday and that a lot of people think they have all this time. So they fucking waste it. And they never go out and do what they really set out to do or accomplish or do anything great in their life. That's one meaning.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

5385.854

Then he's got the guy that he works with at work. You know, he's cutting weight and his nose is bleeding and all this shit. And this guy keeps going, why the fuck are you doing this? Pick that thing up and eat it like a fucking man. This is ridiculous. I don't know why you're doing this to yourself. Blah, blah, blah, blah, blah.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

5399.358

So then when he meets the girl and he gets to the point where he feels like he wants to quit, right? Where does he go? He goes to that guy's fucking apartment because he knows when he shows up at this guy's apartment, he's going to go, yeah, fuck this shit. No, he went to work. He went to work to talk to him and he wasn't at work. He took the night off.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

5418.306

So he shows up at the fucking house at the shitty little fucking apartment that the guy lives in. And the guy's putting a suit and tie on and shit. He's like, they said you called in sick. What's going on? He's like, well, yeah. Aren't you wrestling this guy tonight? And he's like, Yeah, but why would you... You're going to get docked a night's pay and all this stuff. She says, you know what, man?

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

5435.258

Then it all gets laid out. I get the goosebumps even telling you this fucking part of it. Is that the Pelé speech? Pelé, yeah. What he's saying about, you know, I'm fucking cooking in an overnight hotel fucking thing and I live in this shitty apartment. Yeah. a human being can lift himself upside down and backwards and kick a ball into a fucking net. And the whole stadium goes crazy.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

5455.281

And this guy runs around and I'm sitting here in my fucking apartment alone. And I start crying. Yeah, I start crying. So the guy who's been shitting on him the whole fucking time actually really respects him for what he's done and sees what this kid is capable of doing and all this shit. There's just this fucking movie. Spoke to me on so many different levels.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

5473.897

And I think it's probably the most underrated movie of all time. When you really break down the meaning of what this movie is about. And it fucking really spoke to me. That's probably the greatest movie on combat, one-on-one combat. I would agree. Ever made. I would agree. Yeah. And especially if you can really... Here are the messages that it's given you in this movie. It's excellent.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

549.134

And, you know, I just remember I watched that fight a million times because I was pissed off and I felt like Hagler got robbed in the fight. You know what I mean? But that was really what made me start to love the sport of boxing. The battle of it. Yeah. I was 17. And then after that... USA's Tuesday Night Fights came out on television. It was on every Tuesday night.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

5498.726

You know, it's funny. They just did like the... And I saw this after the fact, which completely fucking pissed me off. They did like the 25 year or the 30 year thing. It was filmed in Spokane, Washington. They showed the movie at a movie theater there and the cast members came out and spoke about it. I would have fucking flown there for that. Are you shitting me?

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

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I'd have been there in fucking 30 seconds to go up there and be a part of that. That movie literally changed my life.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

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Well, you know what's funny? I wasn't even into wrestling at all. And I didn't have to be for that movie to... Yeah, it's the basic human story. It's such a great movie.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

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And it's so true. I mean, when you think about, like I'm 54 years old right now. Like that. I mean, it just fucking flew by. And you think when you're young that you have all this time. You have no time. There's no time. I mean, one of the quotes on the wall in the gym in there is, you know, there is no tomorrow. From Rocky III, you know, there is no tomorrow. Fuck that shit.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

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I literally, I don't even like to sleep. My life is so fucking awesome. I don't even want to go to bed at night. I don't even want to go to sleep. I want to stay up fucking. I wish I could fucking do 24 hours and never have to sleep. That's how much I love my life.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

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I don't care what color you are, what country you come from, or what language you speak. We're all human beings. Fighting's in our DNA. We get it and we like it. And it's true. Fighting is in our DNA. It's a part of who we are. And, uh, You know, no matter where you are, if a fight breaks out, it creates this fucking energy, this buzz, this sense of fear.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

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I mean, a lot of different emotions happen in people when fights break out. But one thing that is always the case, everybody's watching, man. Everybody's fucking, all of their eyes are on the fight. I mean, we were just in Mexico. Fucking fight broke out, like in the good seats, like right here with these seats that are super expensive. Yeah.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

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insecurity never fucking came yeah they just let these guys fight until they gassed out yeah and then everybody put their chairs back together and sat back down and fucking i literally got up from my table walked over and was watching this fight at the fights at the fights yeah i mean humans fight and humans love watching fighting absolutely and that was my thought process going into buying the ufc and i believe that this would work everywhere and

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

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Religiously, never missed Tuesday Night Fights. I was there, watched all those fights. A lot of the things you see in the UFC, not necessarily just the production, but I would say the feel and the style and all those things are all things that I... Things that I loved about boxing and things that I hated about boxing, right down to the commentary. You loved and hated? Hated, yeah.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

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Hated the commentary. Certain things that I loved about boxing, I incorporated into the UFC. Things that I hated about boxing, I made sure that the UFC stayed far away from. I think I can't stand Larry Merchant. Can't stand Larry Merchant. And I used to watch HBO Boxing and mute the commentary so that I didn't have to listen to them. Lampley, too.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

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You know, you would spend this money for the pay-per-view to watch these people that you idolized to hear these idiots rip them apart while the fight was happening.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

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I want to do this with you right now. Hey, will you bring your cell phone over here and pull up YouTube? I want to do this for you so that you can understand this and understand where I was coming from. For the commentary. Yeah, at this point in time. I have all good memories. You're going to ruin it for me. Yeah, no, there are nothing but great memories about boxing.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

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But the presentation and a lot of things. But how fucking weird is it that I even cared about this shit at that point in my life and that time in my life? Like, what impact could I possibly have on it? So think about Tyson and how much everybody loved Tyson at the time. And listen to this. Listen to this entrance.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

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One of the baddest motherfucking walk-ins of all time, by the way. Right? So what this guy should be doing. And this is one of the Albert brothers. Yeah. Shut the fuck up. Yeah. Stay out of the way.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

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Or that. Or don't say anything. Just let the fans... That's why we paid our money. You don't need to say anything.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

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I don't remember that. You're right. Imagine You're right. You paid your money to watch Mike Tyson, and you got to listen to these fucking jerk-offs talk shit about him the whole way to the... First of all, one of the coolest walk-ins ever. First time anybody had heard DMX, right? That's right. He's walking into some scary, imposing music. Will it even matter? It's just all that kind of stuff.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

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I literally used to analyze every... ounce of the production that would happen on television. And at a time when I didn't even know why I was doing it, but... But it's in there somewhere. Like you were thinking about it. Right? So yeah, I hated HBO commentary. I thought, you know, at the time...

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

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HBO boxing was obviously the gold standard for, you know, but when you really think about boxing at that time, their production, the only thing that changed over 30 years was like HD. I mean, even the commentators were the same for 30 years. And then you had the time when Larry Merchant gets up and literally starts fighting with Floyd Mayweather during the interview.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

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and says, if I was 30 years younger, I'd kick your ass right now. Oh yeah, I remember that. I mean, these are the interviews that we have to listen to when we're trying to watch a boxing match. The level of boxing was good. Think about a fighter, right? Fighter has been gone for months, away from their families and away from everything, training, cutting weight, sparring.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

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Then they go in and they have to fight that night. And then you have to, you know, if you watch your fight back, you got to listen to this bullshit. from these guys, and then you get interviewed, and your interview is this.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

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So you know who goes in there and interviews fighters? Joe Rogan, right? Who has trained and done everything and has the utmost respect for the sport and the athletes. Or... you got like Daniel Cormier who was a former world champion himself and has actually been through it, done it, knows. And those are the type of people that we put in the booth, people that are actually experienced in it.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

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Not, not, not these people who've never been in a fight in their fucking life, right?

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

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They really love it. Well, everybody does. I mean, if you look at, it's the difference between our commentary and what I feel their commentary was. We don't hire paid talking heads. We hire people that have actually been in it, done it, love it, and are super passionate about the sport. And I would say that none of them that ever covered the sport back then were.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

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I don't know if that was Marv Albert or what Albert brother that was, but he sounded like he's a fan of the sport. Anyway, you got me on this, and once I get on this, I lose my mind.

Lex Fridman Podcast

#421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck

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It would be different. You're not wrong. You're not wrong. It would be different. There's no doubt about it. All those experiences growing up, being a boxing fan, helped create what the UFC is today.