The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
Mon, 03 Feb 2025
Dana White on Mark Zuckerberg and Donald Trump. (00:00) Professional Slapping (01:30) Dana White’s Friendship With Donald Trump (11:28) Dana Joining the Board of Meta (18:32) How Dana Responded to the Bryce Mitchell Controversy (26:39) The Fall of the NFL and NBA Paid partnerships with: Cozy Earth: Promo code “Tucker” for up to 40% off at https://CozyEarth.com/Tucker PureTalk: Get an iPhone 14 or Samsung Galaxy for $0 https://PureTalk.com/Tucker Learn more about your ad choices. Visit megaphone.fm/adchoices
Sorry. Good to have you. You're a fountain of startup ideas and I need, I, you got some, you told me you have some ideas.
A lot of ideas.
Where do you want to start?
Let's see. I think the ideas that I have are combination of things I would pay for. And I know a lot of people would pay for things that I think basically reflect everything that I've learned about building Sublime. So I'm just going to, like, I could do, like, startup ideas on easy mode for you because I've done a lot of things on hard mode.
And then I generally, like, my general sense of where startup ideas are today is, like, you have to be as close or as far as possible from AI. So I think I've got a lot of ideas that are, like, in the heart of it and a from AI, but we could start with the one thing that I was thinking about last night that I would pay for in a heartbeat.
Okay, let's start there.
Okay, so the gist of it is Franchise for parental controls. So hear me out. So I've got three kids, ages three, seven and nine. The two older ones have iPads, had iPads since COVID. Companies like Apple make it so hard to control. Like, I think I have set up, like, banned YouTube shorts or, you know, all these things so many times, and these kids continue to outsmart me.
I think of myself as pretty tech savvy, but I can't figure this out. Like, these interfaces are like an airplane cockpit of features. They're really hard to figure out. And I think that... A couple things, like one is like screen time is not good or bad. It depends on what's on the screen, but parents can't fucking control what's on the screen.
So I think people are willing to pay for somebody to come into my house, like a physical person that asks me what my preferences are and like resets basically like our family screen dynamic. Ideally the kids are there. It's like, hey, here are the rules. And like, you cannot use YouTube shorts or this or that. And it depends, like some families will be different.
But I think the business is you essentially like have one person create a ton of educational content and then license a bunch of people to do this stuff. And I don't know, I think parents have like very little, like they're very price elastic when it comes to this stuff because you're basically paying for peace of mind.
And would you pay, is it like a one-time fee or is there a subscription element to it?
I think there would be like a one-time setup fee, but I think where the business could be interesting and recurring is... there's like, as kids get older, there's things like, you know, they need like a green light as like a credit card or like circle to track where they are, things like that. So you could become an affiliate.
These licensed people can become an affiliate and like recommend stuff or like, hey, you know, like maybe your kid is like really into this thing. So like, like they should have this app. So I think there could be some recurrence and definitely like affiliate revenue. But I think that the idea of like a reset, like a family reset, people would pay like $2,000 for it.
I think if I was starting this idea, I would call it drscreentime.com. And I would actually start by building like the media business. So basically start by creating content just all around screen time. And you know, your first goal is like, how do I get to a hundred thousand followers of parents who are looking for, to consume content, to basically,
curb screen time or just make, you know, time well spent with respect to screen time.
Totally. Like, I don't know if you are familiar with Dr. Becky at Good Inside. She's built a huge business. Started off as a media business.
Yeah. Can you, like, I don't think everyone knows about her.
So Dr. Becky is just this, like, incredibly influential parent that... built a media business and now has a, an app that people pay like a lot of money for. And it has like, I think tens of thousands of paying customers. But like you said, it started off as a, as a media business, but I think there's not like, she goes broad.
It's recurring, isn't it?
It's recurring. It's a subscription business. It's recurring. But I actually think like that's the typical like software business where it's like a media company. And then, you know, you build like a content app.
Content to commerce. Yeah.
content to commerce, like Playbook. But I genuinely think, so I'm a big fan of, I don't know if you know, the Zumba fitness business.
So the founder of Zumba is- Actually, I don't know anything about the business. I just know Zumba.
So the founder is one of my closest friends, like built a business in Miami. The idea was born in a Shabbat dinner that I was part of. But I love the business because essentially what they did is like, it's a very capital light business. They have, I think, 15,000 employees. fitness instructors these days that pay a monthly fee to get music and, like, choreographies and to be a part of the brand.
And so I think that, like, there's, like, a physical presence to that that I think is, like, really cool relative to just, like, I just can't, like, see more Becky from Good Inside content anymore. Like, I'm not going to pay for the app. I already have enough. So I just feel like there's an opportunity to...
Like to have like a business in a box type of thing where you like arm these like screen time polices or whatever, doctors. And just like, I don't know, like it's a great like side hustle income.
Totally. Quick break in the pod to tell you a little bit about Startup Empire. So Startup Empire is my private membership where it's a bunch of people like me, like you, who want to build out their startup ideas, right? Now, they're looking for content to help accelerate that. They're looking for potential co-founders.
They're looking for tutorials from people like me to come in and tell them, how do you do email marketing? How do you build an audience? How do you go viral on Twitter? All these different things. That's exactly what Startup Empire is. And it's for people who want to start a startup but are looking for ideas.
or it's for people who have a startup, but just they're not seeing the traction that they need. So you can check out the link to StartupEmpire.co in the description. So I actually think there's a huge trend around business in a box companies. So we're sitting here in Miami.
all everything that everyone sees here, like with the mics and the cameras and our whole setup, that was actually, there's a company that sent us all this stuff. So you can rent all your podcasting stuff in a box. They send you a box, you pick it up at FedEx, But what was missing in my opinion is, do we want to name drop the name of the company? Lens Rentals is the company.
It's like a podcast business in a box.
Yeah. But if I was running Lens Rentals, I would have upsold for sending like a podcast doctor to, to come and actually set up everything, make sure all the levels are correct, make sure the shot is, the frame is there. Like that's what was missing. And if I was Lens Rentals, I wouldn't be called Lens Rentals. I would be called podcastinabox.com, which by the way, the domain is available.
Amazing.
Yeah. In fact, we should probably just buy that domain.
I mean, I think they're like, it's so genius to abstract away the complexity of starting anything, like bundle a bunch of things together, narrow the choices and like just present them to you. I have another actually business in a box idea that I, I'm not the right person to do this, but what, like the question that I've been asking myself is what becomes scarce in an AI world?
And I think what becomes scarce is like people doing stuff with their hands. Like this, we have a generation of people that grew up scrolling. They, and like the tactile joy of like making something physical, I think is going to come back. And there's a business in New York that I went to about a year ago. It's called Happy Medium.
And essentially it's this like art cafe where basically like they, it's a super cool brand. They partner with brands like Glossier and like to do brand activations. But essentially like, They have like pottery, you know, like figure drawing, like painting, all sorts of like crafty things. Their tagline is amazing. I think it's something like, be brave enough to be terrible.
So it tries to appeal to the amateurs, really. But the problem is, it's not scalable. It's a business that has real estate, and they have one location. I think they're venture-backed. But I think that this, like you could do this like a business in a box where you essentially partner with local artists, Etsy sellers, whatever, arm them with the supplies, the educational stuff.
Like even like, I don't know, you could probably like do it at like restaurants during off hours or like homes or whatever, but like... I think you could build a modern, cool consumer brand around like people doing stuff with their hands.
If you look at the space, there's like Michaels and like, even just like Color Me Mine is I think the like brick and mortar, like they're all dated and like boring. And I just think that the status symbol in an AI age is like, you know, it's just going to be like, I disconnected from the information flow and I like did something with my hands.
A hundred percent. I also think that there's probably, there's probably a business that you can create like a status business. Whereas like I've been off my phone for seven days and I get this badge and I can like, you know, there's, there's something there also.
Like offline is the new luxury. And what do you do with that?
Exactly.
Yeah. But I, yeah, I just really feel like And even thinking about doing stuff with your hands, if you think about the industrial revolution, what that did is it automated a lot of physical labor. But what AI is doing is it's automating a lot of white collar jobs.
And so I think a lot of trade jobs, where there used to be a lot of stigma around you don't want to do trade jobs, it's not perceived as a status job, it's actually going to be the opposite. Plumbers, electricians, these people are making a lot more money and their jobs are a lot more safe. than your average junior copywriter working in an agency in New York City.
Totally.
So I just, I don't know, I feel like we're just on the cusp of this, the status, what has status is changing. And doing things with your hands, doing things away from your computer, that has status. And so I think the craft thing is a leisure thing. But I really do think... And I see that, like, certainly in Miami. People, like, it's so hard to find, like, tradesmen. It's so expensive.
Construction costs are through the roof. And I always think about whether you could apply the business model of Lambda School. If you, like, remember... where it's like zero tuition, you know, like train these people, but then you make a cut of like their revenue once you find them a job.
Like what if you build like a modern brand around like tradesmen, but like, I don't know, just like elevate the status of it. Cause there's like real money in these jobs and there's a huge shortage. Most of the people in these trades jobs are actually retiring in a couple of years. It's a huge problem actually.
So basically is the idea land to school for trades people?
I think so. I think there's like an opportunity to be like, choose a vertical. whether it's like painting, landscaping, plumbing, electricians, like, I don't know, like woodworking, whatever. Train these people, find them jobs, and then get a cut of like their income. But I think like the, like you have to build a compelling brand that elevates the status of these things.
I think if I was going to do that idea, which by the way is a big idea in a good way, I think that not only would I want to train these trades people, but I'd want to arm them with, here's how to get customers. So basically what I would do would be like, okay, you're now trained to be a, you know, call it an electrician. And I'm gonna do all the Facebook ads for you.
I'm gonna create the website for you. And then you take a cut for that. And then you take a cut for the training.
That's where I think a lot of these businesses operate like fax machines, like 1985 type stuff. So I think there's a lot of vertical SaaS. But like you said, it's a huge idea. If I was just getting started, I would literally find somebody to license these people, find companies that are actually hiring instead of them doing this freelance to start. I think it's a huge idea.
And I also think it's one that tech people don't touch this stuff. But I think a lot of the ideas that I have that are more like in the heart of tech, like they're just going to be less valuable when an AI can do that.
Yeah. I mean, I honestly think that's the biggest question I'm wrestling with is just if AGI happens, which you have to assume it will, what becomes a commodity and what becomes scarce?
Yeah, somebody posted on Twitter last night, what happens, how do people choose one software over the other in a world where AI can do absolutely everything? And I don't know, my take on it is, my answer was founder worldview. I genuinely think that the motivation and the vision and the intention behind something is something you can't fake.
It's a little bit woo-woo, it's a little bit wishy-washy, but I think that's how people make decisions. it matters. Like, why are you building this? Like, I don't think people, like humans are not like rational. Like we were talking Econ 11, you know, like people make decisions based on emotions. And I don't know. I think it's like far less utilitarian than people.
What other ideas you got?
Okay. So here's something I've learned building Sublime is, I think there's two types of founders, broadly speaking. I think there's founders that operate less like business executives and more like artists. They have a creative vision and they're manifesting it and they're not really solving a problem. They're just manifesting a creative vision. And the kind of like,
counter point to that is like founders that are iterating and validating and like, you know, here's a hypothesis and I'm going to tweak it and like iteratively get to product market fit. And I definitely think I'm the former, like Sublime is the former.
It's, you know, in some ways, like I had this idea fully formed in my head about like building a Sublime internet and I had to kind of work backwards. to reverse engineer that idea because the reality is that most people don't care about their mission. They care about what can you do for them today.
And so I've sort of been in that process of like, how do you take that big vision and like piecemeal it into specific value props. But I say that because I think that, you know, like Sublime for me is like the missionary thing. It's like the multi-decade project. It's going to like take me decades, but it's like the moat is so profound.
But I think there's a huge opportunity to do the opposite of that, which is do one thing, do it well. And I have two ideas, one of which I'm building, the other of which I would build if somebody in this podcast wants to help. But essentially, or actually maybe, let me frame it with an anecdote that I think is fantastic. So Akio Morita was the designer for the Sony Walkman.
And he had an opportunity when he was designing the Walkman to add a record button on the Walkman for 50 cents. All it would do is add 50 cents to the cost of making the thing. But he decided against it. He said adding a record button would basically like generate ambiguity about what this is for. This is a device to just play music. It does nothing else.
And I just think that that's such a profound lesson for founders that want to, I don't know, I'm going to build you an AI co-founder. Like, no. Like, build an AI that will do one specific thing. So I have two ideas that are inspired by that, that are just very simple. Do one thing and do it right. The first, I have a prototype of this.
But essentially, it's capture insights from podcasts with a screenshot. So let me tell you more. So a lot of ideas are stuck in audio, formats that are just hard to capture.
Tell me about it.
Right. I'm preaching to the right audience here. So how do people get around this today? a couple of things they do. So one is like they download other apps with like convoluted UIs where you can like highlight from podcasts, but the vast majority of people are still doing Spotify, Apple Podcasts. So that's just like a tiny fraction of an audience. Like I think that's a bad idea.
Like to build an entire podcast player, like no. Make sure that you operate within the big players. The other thing people do is like after, you know, if I'm listening to a podcast on the car on the way here, if I liked some insight from an episode that you did, I'll go home. I'll use one of these like apps to generate the transcript. I'll highlight it, copy paste it into my notes, whatever.
Too much work. Okay. So here's what we realized. A lot of people take screenshots of Spotify to just look at the timestamp. They never go back to look at them. It's a lot of work to say like, okay, minute 836. So what we did with AI is like, you take a screenshot from Spotify or Apple Podcasts,
We use OCR, optical character recognition, to figure out what's the name of the podcast, what's the episode, what's the timestamp. Then we go and look at, like, do, like, speech to text to figure out, like, all right, what was the text around that time? And the cool thing is, like, you actually don't have to set a beginning and end. Like, we understand the context.
Based on this conversation and the screenshot, like, more or less they were talking about, like, Accio Morita's story of simplicity. So here's the transcript and here's the audio clip. And you basically have this library of insights from podcasts so that the time you spend listening to podcasts is not wasted.
What do you think? I absolutely love it. So I believe that screenshots are the new bookmarks. And a lot of people, I know, to screenshot this podcast. And they'll send me a DM and they'll be like, hey, at minute two, minute 35, you said this. It also kind of reminds me of how I use Twitter bookmarks. So I'm a bookmark person, but I never go back to the bookmarks.
And it's too bad because the reality is the interface on X is not conducive to remembering and capturing insights. If I'm you, by the way, this is exactly what I'm building because based on what I know about Sublime and like the mission around capturing insights and get, you know, becoming more creative and stuff like that, it feels like,
If I were you, I'd create a bunch of micro apps that do one thing really well.
And then become top of funnel.
Exactly.
So that's exactly, well, and that's why I led with a story of simplicity because we could have built this within Sublime, but it's like you said, like people's mental model when they use Twitter is like scrolling for the ephemeral.
Yeah.
It's not archival. So I just think people have a mental model of how they engage with products and you have to do just one thing and do it well.
Yeah.
So this is, what do you think of the name Podcast Magic?
Podcast Magic? Yeah.
You have a better name.
I mean, I'm a name guy, you know? I don't have one off the top of my head that's better than doctor podcast.
You and doctors.
It's a doctor type of morning. But why I don't love it is... I feel like the trend around the sparkles for AI and like the magic of AI will lose, it's starting to lose like it's magic, so to speak. So I just wonder, I wonder like, you know, what makes Google such a good search engine is it's a verb. So I wonder like, what's the verb for doing, you know, a screenshot that's of a podcast, right?
So like, is it a pod shot? Like maybe it's Podshot and it's like, oh, I just did a Podshot and sent it to you.
That's not bad actually, Podshot. There we go. So yeah, so I guess the thing for that idea, I think it's starting small. Like people are going to say like screenshots are the future. So do screenshots of this or that, but it has to be strictly limited to podcasts, I think for it to work.
Yes.
Because that way, I think the advantage of doing something so specific is distribution, right? There is no better place to distribute this than podcasts. Whereas if you're doing screenshots of a million things, it's less relevant to a podcast.
So you're talking about an insight that I want to double down on, or double click into, which is kind of the future of building startups is not by building a startup, it's by building a micro startup. So the old way of building a startup was... you had this big idea and you went and go built this big idea and you iterated your way to product market fit.
But I actually think now, especially with AI and how easy it is to build, it makes sense to be like, okay, I want, you know, here's my big vision. Here's what my startup could look like in five, 10 years. This is like draw it out. But then being like, okay, how do I unbundle my startup? So you go through an unbundling process and And then you write out what are the five to 10 micro startups?
And then from that, you prioritize around which ones do I think have the highest likelihoods of going viral or spreading? And then from that, you prioritize what are the easiest way, you know, this, yeah, what's, what's, what's the effort estimate for this startup versus that startup? And then you do something with low effort estimate. And then your job, like,
as a startup builder is you're building multiple of these basically. Yes.
Well, what I love about what you're saying is that I think the key is like to have that 10-year vision in your head and work backwards because the reality is I think a lot of founders fall in love with, I'm going to build an empire, a one-stop shop, you know, a collection of products, but users don't think that way. They think about like a job to be done. But for Sublime specifically,
So I remember, if you remember the Rome craze from the no-taking days, I remember the founder saying something like, we're not competing with Evernote, we're competing with Google. And as somebody who's been building and living and breathing this space, it's impossible like from a product architecture perspective to become that if you don't really have that foundation from day zero.
Like Sublime from day zero, we were so conscious about every decision we made because we felt that even though we don't pitch it as this, like over time, because of the multiplayer foundation, this becomes like the world's best curated inspiration engine for ideas. But you had to make that into the foundation.
Even though if I start like pitching Sublime as like an inspiration engine and a personal, it just becomes too overwhelming.
Also, people don't look for an inspiration engine.
People don't look for an inspiration engine.
That's a mistake a lot of founders make is they write out their 10-year vision and it's like, I'm creating the inspiration engine and then go look at Google Trends data.
Nobody's searching that. But I think it's still useful to know how this ecosystem will work. But I think to your point, I think the most effective thing a founder can do, I mean, there's the meme of like first founders think about products, second founders think about distribution. I think that's spot on.
I think you need to think about like, what is the headline that will make this thing go viral? And I think the headline for a podshot app is like a lot clearer and better than like a headline for like a mission-driven thing that will maybe appeal to VCs, but not really to a consumer that's like scrolling TikTok or whatever. So I think that...
founders need to like, like, like think of the headline first. What is that? What is like, and then work backwards. You know, if you have this big vision, okay, how do you piecemeal that into a headline for a micro product that could go viral and then build that?
A hundred percent. And then you, and the beauty is you can test that. You can test those headlines, like create some ads, um, see what resonates with people before you go and raise millions of dollars or spend your own money and time to go build a big software product.
The whole testing thing with ads, I don't really know how to do that. I feel like everything I want to do needs to have a high bar for polish. I don't really know how that can be effective at telling you if it's gonna work or not, if it's not done to the degree of polish. that ultimately the thing would have. So I struggle with the test with an ad.
So how to test with ads, I would say, is you still need to build your micro app or startup, but what you can test is the positioning. So you can do an ad where it's like, find your creativity, or you can do an ad that's like, screenshot your... or get insights from podcasts and you can see like what resonates. And then from that, you could do conversion rate optimization on your main platform.
product yeah that that's you know the the lean startup old school book at this point but like the lean startup by eric reese talks about um how you don't need to actually build anything you can put a landing page you can send traffic to it and based on that you know you can figure out what to build um i don't think that works anymore
I think that it's like, why would you do that in an AI world where building isn't the hard part?
Yeah.
You know, I think that worked maybe a long time ago when like, idea to like production took like 18 months. But if it takes 18 days, it's kind of different.
I also think that works, you know, like the bar for consumers is so high these days. We've been spoiled with incredible software. Like every time I use Uber, Instacart, like this is like, we are just so spoiled that the bar for polish, like nobody wants a minimum viable product. People want something awesome. People want something that moves them, that is emotionally compelling.
And I think you can do that in cheap ways, but I think you need a fantastic copy. I think you need somebody that understands humans and emotion. And I just don't think that it's an optimization thing. I think it's an emotion.
I it's, it's tough. I think, you know, some people like you talked about, you know, art versus science, basically earlier, some people get to the positioning and the product via taking out ads, putting their money where their mouth is and iterating their way to success. And some people are, and that's like science. And some people are more like, I need to go and
like go on a journey to like go and figure this out. And it's more of this like intuition.
Yeah, it's a soul question.
Soul, yeah.
Well, so my resolution for this year is like take less feedback. Like I just want, like every time I have a dilemma for like a product question, I ask 10 people, I get 10 different answers. It takes me further from myself. I think there's, like you said, there's two, you could succeed both ways, but you have to know who you are.
Exactly.
And I know that I just need to like dial up on my intuition. And, like, just, like, tune out the noise. And I think especially with Sublime, where I am building the product I wish I had, the more I hear other people's opinions, the further I get from, like, what I actually want. So I think last year I overdosed on feedback. I did over 1,000 onboarding calls. And this year I want the opposite.
I just, I want to... I want to create things that have more edge, like the language that might, you know, like it might polarize some people, but it's okay. You know, I just think that there's no room today for like the bland, you know, you just have to like stand for something and you can't do that. Like if you take feedback from everybody, you're reverting to the mean.
How many, how many customer feedback calls do you think you'll take this year?
So we actually like promised the first 1,000 paying customers that they'd have a one-on-one onboarding call. So we got our first 1,000 customers. So in theory, I owe no more onboarding calls. I still, I mean, I still like to talk to people.
You know, I think that like being a founder is like this very like schizophrenic experience where you're going from like abstract Figma screens to like, you know, like... So I think talking to people... it reminds you that there are like people on the other side of things that are like benefiting from what you do. So I think it's important. But I, I don't know.
I just think that what, what I want this year is like more time to go deep and like, just come up on the other side with stuff that's weirder.
I want to hear, I want to hear your other idea that you have, but before we do that, I want to tell you a quick story of something that happened to me. So I, I, saw that a really well-known founder, with a many multi-billion dollar exit and a mainstream technology product started following me on X. And I reached out and I said, and he started a new startup recently.
And I reached out and I'm like, hey, I like what your new startup is doing. By the way, I'm very excited about it. And he was like, oh, late checkout should use our software. And I was like, okay. And he's like, let me connect you with my team. And then I see on the, you know, okay, so we schedule a time and I see on the calendar invite that the founder is on the call.
It's literally like a sales call and he's coming to the call. And I was so shocked because like, I couldn't believe that this billionaire was taking sales calls with essentially like random people from the internet. And that inspired me for 2025 to take more sales calls, more customer journey. So the reason I bring that up is every founder
depending on where they are in their cycle, they may be like, I need more feedback or less feedback. And it's important to know where you are.
Totally. It's interesting. I mean, I, I feel like one of my kind of like mantras in life is like, both are true. You know, like I think people like don't embrace nuance.
Yeah. It's like,
you either believe in feedback or you don't. And it's like, no, it's pretty nuanced. Like I took, I spent all of last year getting feedback. Now I need to like go deep and like, I don't want to stay at the surface of calls. I need to go deep. I need to actually think about what all of these calls mean. And like, how do I combine those calls with like my intuition?
So I don't think it's like people that like my resolutions to take less feedback doesn't mean I don't believe in feedback. It just is about where, where am I?
You have one last idea for us?
I have one last idea. So, Again, the theme is like do one thing and do it well. So the broad idea is take an article, a link, a presentation, a long piece of text, anything, and convert it into a meme. So I my flavor of content on the Internet is Substack. Like that is where I naturally thrive is long form written content. I've I have like 30,000 readers on Substack.
But again, it's like people that are like super engaged with long form. And it's great, but it's like harder to grow. You know, how many people are going to devote 20 minutes a week to reading what I say? Memes are this like unit of like cultural transmission that in a time crunched world say so much and so little.
And I think that people that are creating like presentations, long form videos, like they would die to have like whatever they're trying to say be conveyed into like the format of a meme. Like I just genuinely think that no idea will become mainstream if it's not like captured in a meme.
And so I think the idea is like, it's a GPT wrapper of sorts, but you have to train it on a model of like a lot of memes, culturally relevant memes, And the user experience, like the value proposition is like, be funny, you know? Like how do you communicate your idea in a way that's like funny and like short form, right? So anyone that's creating long form content, like would love to have a meme.
And I've tried this on Claude, I've tried this on Chachapiti, but it's pretty generic. So I think if you train it on like this curated library, of like culturally relevant memes and it has a bias for the present, which Chachi PT and Claude don't have. I think there's just like a product UI experience. It's just like, do one thing, do it well. Paste a link, type text, upload file, whatever.
We ingest it, generate embeddings for the thing, understand it. And then like, you know,
I hear a lot of ideas and this might be one of my favorite ideas I've heard in a long time. I'm serious. This is like the insight is correct. I think, uh, there's so much, there's so much insight trapped into long form that could be put into short form.
And how that's being done today is that people are taking long form video and turning it into short form clips, but they're not taking lump long form texts and turning into memes. I think that there's a nuance to memes, like certain memes resonate with certain communities and, um, So you don't wanna mess up the meme, right? And you wanna make sure that you're getting the most,
Like you don't want to post a meme when the meme is done. Like that format.
There's a cultural relevance that you have to stay in tune with.
So that's going to take iteration to get to prime time. But if you're able to create this, if someone ends up building this, this is like a $10 million a year plus SaaS business.
Well, it's interesting if you think about it. An interesting comp is... Google's Notebook LM, where it was a pretty broad product where you could converse with your knowledge in some way, but what actually made it go viral, this tool, was the ability to convert anything. It could be like text or presentation, like any sort of document into a podcast.
And so I just think that this idea of like convert, like take X, like X to me, you know? And like the key is like, you can ingest all this stuff with like, you know, like how do you convert and understand the meaning of like the document and then train it on the other side? So it's got some curation, but it's really a GPT wrapper.
I love it.
Like a product experience.
I love it. Sorry, this has been fun. You got to come back again.
Yeah, anytime.
You have to come back on again.
I'm a big like ideas person. But yeah, I think right now I like my playbook right now is like have this like multi-decade project, like my life's work and then launch micro products.
I think that's right. It's making me. It's making me rethink some stuff in my own stuff. So thank you. Yeah, thank you.
This is awesome.
And where could people learn more about you and Sublime?
I'm on Twitter at Sari Azout. I'm on Substack. I write a weekly newsletter. And then I'm on Sublime, sublime.app slash Sari.
I love it. I should get on there.
Yeah, we... Today. We're not leaving this without you having the count.
All right. Thanks, Greg. Thank you. See you next time.