Sari Azout
Appearances
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
And I just think that that's such a profound lesson for founders that want to, I don't know, I'm going to build you an AI co-founder. Like, no. Like, build an AI that will do one specific thing. So I have two ideas that are inspired by that, that are just very simple. Do one thing and do it right. The first, I have a prototype of this.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
But essentially, it's capture insights from podcasts with a screenshot. So let me tell you more. So a lot of ideas are stuck in audio, formats that are just hard to capture.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
Right. I'm preaching to the right audience here. So how do people get around this today? a couple of things they do. So one is like they download other apps with like convoluted UIs where you can like highlight from podcasts, but the vast majority of people are still doing Spotify, Apple Podcasts. So that's just like a tiny fraction of an audience. Like I think that's a bad idea.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
Like to build an entire podcast player, like no. Make sure that you operate within the big players. The other thing people do is like after, you know, if I'm listening to a podcast on the car on the way here, if I liked some insight from an episode that you did, I'll go home. I'll use one of these like apps to generate the transcript. I'll highlight it, copy paste it into my notes, whatever.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
Too much work. Okay. So here's what we realized. A lot of people take screenshots of Spotify to just look at the timestamp. They never go back to look at them. It's a lot of work to say like, okay, minute 836. So what we did with AI is like, you take a screenshot from Spotify or Apple Podcasts,
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
A lot of ideas.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
We use OCR, optical character recognition, to figure out what's the name of the podcast, what's the episode, what's the timestamp. Then we go and look at, like, do, like, speech to text to figure out, like, all right, what was the text around that time? And the cool thing is, like, you actually don't have to set a beginning and end. Like, we understand the context.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
I think of myself as pretty tech savvy, but I can't figure this out. Like, these interfaces are like an airplane cockpit of features. They're really hard to figure out. And I think that... A couple things, like one is like screen time is not good or bad. It depends on what's on the screen, but parents can't fucking control what's on the screen.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
Based on this conversation and the screenshot, like, more or less they were talking about, like, Accio Morita's story of simplicity. So here's the transcript and here's the audio clip. And you basically have this library of insights from podcasts so that the time you spend listening to podcasts is not wasted.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
And then become top of funnel.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
So that's exactly, well, and that's why I led with a story of simplicity because we could have built this within Sublime, but it's like you said, like people's mental model when they use Twitter is like scrolling for the ephemeral.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
It's not archival. So I just think people have a mental model of how they engage with products and you have to do just one thing and do it well.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
So this is, what do you think of the name Podcast Magic?
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
You have a better name.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
You and doctors.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
That's not bad actually, Podshot. There we go. So yeah, so I guess the thing for that idea, I think it's starting small. Like people are going to say like screenshots are the future. So do screenshots of this or that, but it has to be strictly limited to podcasts, I think for it to work.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
So I think people are willing to pay for somebody to come into my house, like a physical person that asks me what my preferences are and like resets basically like our family screen dynamic. Ideally the kids are there. It's like, hey, here are the rules. And like, you cannot use YouTube shorts or this or that. And it depends, like some families will be different.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
Because that way, I think the advantage of doing something so specific is distribution, right? There is no better place to distribute this than podcasts. Whereas if you're doing screenshots of a million things, it's less relevant to a podcast.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
Well, what I love about what you're saying is that I think the key is like to have that 10-year vision in your head and work backwards because the reality is I think a lot of founders fall in love with, I'm going to build an empire, a one-stop shop, you know, a collection of products, but users don't think that way. They think about like a job to be done. But for Sublime specifically,
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
So I remember, if you remember the Rome craze from the no-taking days, I remember the founder saying something like, we're not competing with Evernote, we're competing with Google. And as somebody who's been building and living and breathing this space, it's impossible like from a product architecture perspective to become that if you don't really have that foundation from day zero.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
Like Sublime from day zero, we were so conscious about every decision we made because we felt that even though we don't pitch it as this, like over time, because of the multiplayer foundation, this becomes like the world's best curated inspiration engine for ideas. But you had to make that into the foundation.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
Even though if I start like pitching Sublime as like an inspiration engine and a personal, it just becomes too overwhelming.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
People don't look for an inspiration engine.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
Let's see. I think the ideas that I have are combination of things I would pay for. And I know a lot of people would pay for things that I think basically reflect everything that I've learned about building Sublime. So I'm just going to, like, I could do, like, startup ideas on easy mode for you because I've done a lot of things on hard mode.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
Nobody's searching that. But I think it's still useful to know how this ecosystem will work. But I think to your point, I think the most effective thing a founder can do, I mean, there's the meme of like first founders think about products, second founders think about distribution. I think that's spot on.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
But I think the business is you essentially like have one person create a ton of educational content and then license a bunch of people to do this stuff. And I don't know, I think parents have like very little, like they're very price elastic when it comes to this stuff because you're basically paying for peace of mind.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
I think you need to think about like, what is the headline that will make this thing go viral? And I think the headline for a podshot app is like a lot clearer and better than like a headline for like a mission-driven thing that will maybe appeal to VCs, but not really to a consumer that's like scrolling TikTok or whatever. So I think that...
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
founders need to like, like, like think of the headline first. What is that? What is like, and then work backwards. You know, if you have this big vision, okay, how do you piecemeal that into a headline for a micro product that could go viral and then build that?
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
The whole testing thing with ads, I don't really know how to do that. I feel like everything I want to do needs to have a high bar for polish. I don't really know how that can be effective at telling you if it's gonna work or not, if it's not done to the degree of polish. that ultimately the thing would have. So I struggle with the test with an ad.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
I also think that works, you know, like the bar for consumers is so high these days. We've been spoiled with incredible software. Like every time I use Uber, Instacart, like this is like, we are just so spoiled that the bar for polish, like nobody wants a minimum viable product. People want something awesome. People want something that moves them, that is emotionally compelling.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
And I think you can do that in cheap ways, but I think you need a fantastic copy. I think you need somebody that understands humans and emotion. And I just don't think that it's an optimization thing. I think it's an emotion.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
Yeah, it's a soul question.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
Well, so my resolution for this year is like take less feedback. Like I just want, like every time I have a dilemma for like a product question, I ask 10 people, I get 10 different answers. It takes me further from myself. I think there's, like you said, there's two, you could succeed both ways, but you have to know who you are.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
And I know that I just need to like dial up on my intuition. And, like, just, like, tune out the noise. And I think especially with Sublime, where I am building the product I wish I had, the more I hear other people's opinions, the further I get from, like, what I actually want. So I think last year I overdosed on feedback. I did over 1,000 onboarding calls. And this year I want the opposite.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
I think there would be like a one-time setup fee, but I think where the business could be interesting and recurring is... there's like, as kids get older, there's things like, you know, they need like a green light as like a credit card or like circle to track where they are, things like that. So you could become an affiliate.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
I just, I want to... I want to create things that have more edge, like the language that might, you know, like it might polarize some people, but it's okay. You know, I just think that there's no room today for like the bland, you know, you just have to like stand for something and you can't do that. Like if you take feedback from everybody, you're reverting to the mean.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
So we actually like promised the first 1,000 paying customers that they'd have a one-on-one onboarding call. So we got our first 1,000 customers. So in theory, I owe no more onboarding calls. I still, I mean, I still like to talk to people.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
You know, I think that like being a founder is like this very like schizophrenic experience where you're going from like abstract Figma screens to like, you know, like... So I think talking to people... it reminds you that there are like people on the other side of things that are like benefiting from what you do. So I think it's important. But I, I don't know.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
I just think that what, what I want this year is like more time to go deep and like, just come up on the other side with stuff that's weirder.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
These licensed people can become an affiliate and like recommend stuff or like, hey, you know, like maybe your kid is like really into this thing. So like, like they should have this app. So I think there could be some recurrence and definitely like affiliate revenue. But I think that the idea of like a reset, like a family reset, people would pay like $2,000 for it.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
Totally. It's interesting. I mean, I, I feel like one of my kind of like mantras in life is like, both are true. You know, like I think people like don't embrace nuance.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
you either believe in feedback or you don't. And it's like, no, it's pretty nuanced. Like I took, I spent all of last year getting feedback. Now I need to like go deep and like, I don't want to stay at the surface of calls. I need to go deep. I need to actually think about what all of these calls mean. And like, how do I combine those calls with like my intuition?
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
So I don't think it's like people that like my resolutions to take less feedback doesn't mean I don't believe in feedback. It just is about where, where am I?
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
I have one last idea. So, Again, the theme is like do one thing and do it well. So the broad idea is take an article, a link, a presentation, a long piece of text, anything, and convert it into a meme. So I my flavor of content on the Internet is Substack. Like that is where I naturally thrive is long form written content. I've I have like 30,000 readers on Substack.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
But again, it's like people that are like super engaged with long form. And it's great, but it's like harder to grow. You know, how many people are going to devote 20 minutes a week to reading what I say? Memes are this like unit of like cultural transmission that in a time crunched world say so much and so little.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
And I think that people that are creating like presentations, long form videos, like they would die to have like whatever they're trying to say be conveyed into like the format of a meme. Like I just genuinely think that no idea will become mainstream if it's not like captured in a meme.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
And so I think the idea is like, it's a GPT wrapper of sorts, but you have to train it on a model of like a lot of memes, culturally relevant memes, And the user experience, like the value proposition is like, be funny, you know? Like how do you communicate your idea in a way that's like funny and like short form, right? So anyone that's creating long form content, like would love to have a meme.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
And I've tried this on Claude, I've tried this on Chachapiti, but it's pretty generic. So I think if you train it on like this curated library, of like culturally relevant memes and it has a bias for the present, which Chachi PT and Claude don't have. I think there's just like a product UI experience. It's just like, do one thing, do it well. Paste a link, type text, upload file, whatever.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
We ingest it, generate embeddings for the thing, understand it. And then like, you know,
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
There's a cultural relevance that you have to stay in tune with.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
Well, it's interesting if you think about it. An interesting comp is... Google's Notebook LM, where it was a pretty broad product where you could converse with your knowledge in some way, but what actually made it go viral, this tool, was the ability to convert anything. It could be like text or presentation, like any sort of document into a podcast.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
And so I just think that this idea of like convert, like take X, like X to me, you know? And like the key is like, you can ingest all this stuff with like, you know, like how do you convert and understand the meaning of like the document and then train it on the other side? So it's got some curation, but it's really a GPT wrapper.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
Like a product experience.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
Yeah, anytime.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
I'm a big like ideas person. But yeah, I think right now I like my playbook right now is like have this like multi-decade project, like my life's work and then launch micro products.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
This is awesome.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
I'm on Twitter at Sari Azout. I'm on Substack. I write a weekly newsletter. And then I'm on Sublime, sublime.app slash Sari.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
Yeah, we... Today. We're not leaving this without you having the count.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
Totally. Like, I don't know if you are familiar with Dr. Becky at Good Inside. She's built a huge business. Started off as a media business.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
So Dr. Becky is just this, like, incredibly influential parent that... built a media business and now has a, an app that people pay like a lot of money for. And it has like, I think tens of thousands of paying customers. But like you said, it started off as a, as a media business, but I think there's not like, she goes broad.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
It's recurring. It's a subscription business. It's recurring. But I actually think like that's the typical like software business where it's like a media company. And then, you know, you build like a content app.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
content to commerce, like Playbook. But I genuinely think, so I'm a big fan of, I don't know if you know, the Zumba fitness business.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
So the founder is one of my closest friends, like built a business in Miami. The idea was born in a Shabbat dinner that I was part of. But I love the business because essentially what they did is like, it's a very capital light business. They have, I think, 15,000 employees. fitness instructors these days that pay a monthly fee to get music and, like, choreographies and to be a part of the brand.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
And so I think that, like, there's, like, a physical presence to that that I think is, like, really cool relative to just, like, I just can't, like, see more Becky from Good Inside content anymore. Like, I'm not going to pay for the app. I already have enough. So I just feel like there's an opportunity to...
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
Like to have like a business in a box type of thing where you like arm these like screen time polices or whatever, doctors. And just like, I don't know, like it's a great like side hustle income.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
And then I generally, like, my general sense of where startup ideas are today is, like, you have to be as close or as far as possible from AI. So I think I've got a lot of ideas that are, like, in the heart of it and a from AI, but we could start with the one thing that I was thinking about last night that I would pay for in a heartbeat.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
It's like a podcast business in a box.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
Amazing.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
I mean, I think they're like, it's so genius to abstract away the complexity of starting anything, like bundle a bunch of things together, narrow the choices and like just present them to you. I have another actually business in a box idea that I, I'm not the right person to do this, but what, like the question that I've been asking myself is what becomes scarce in an AI world?
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
And I think what becomes scarce is like people doing stuff with their hands. Like this, we have a generation of people that grew up scrolling. They, and like the tactile joy of like making something physical, I think is going to come back. And there's a business in New York that I went to about a year ago. It's called Happy Medium.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
And essentially it's this like art cafe where basically like they, it's a super cool brand. They partner with brands like Glossier and like to do brand activations. But essentially like, They have like pottery, you know, like figure drawing, like painting, all sorts of like crafty things. Their tagline is amazing. I think it's something like, be brave enough to be terrible.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
So it tries to appeal to the amateurs, really. But the problem is, it's not scalable. It's a business that has real estate, and they have one location. I think they're venture-backed. But I think that this, like you could do this like a business in a box where you essentially partner with local artists, Etsy sellers, whatever, arm them with the supplies, the educational stuff.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
Like even like, I don't know, you could probably like do it at like restaurants during off hours or like homes or whatever, but like... I think you could build a modern, cool consumer brand around like people doing stuff with their hands.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
If you look at the space, there's like Michaels and like, even just like Color Me Mine is I think the like brick and mortar, like they're all dated and like boring. And I just think that the status symbol in an AI age is like, you know, it's just going to be like, I disconnected from the information flow and I like did something with my hands.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
Like offline is the new luxury. And what do you do with that?
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
Yeah. But I, yeah, I just really feel like And even thinking about doing stuff with your hands, if you think about the industrial revolution, what that did is it automated a lot of physical labor. But what AI is doing is it's automating a lot of white collar jobs.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
Okay, so the gist of it is Franchise for parental controls. So hear me out. So I've got three kids, ages three, seven and nine. The two older ones have iPads, had iPads since COVID. Companies like Apple make it so hard to control. Like, I think I have set up, like, banned YouTube shorts or, you know, all these things so many times, and these kids continue to outsmart me.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
And so I think a lot of trade jobs, where there used to be a lot of stigma around you don't want to do trade jobs, it's not perceived as a status job, it's actually going to be the opposite. Plumbers, electricians, these people are making a lot more money and their jobs are a lot more safe. than your average junior copywriter working in an agency in New York City.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
So I just, I don't know, I feel like we're just on the cusp of this, the status, what has status is changing. And doing things with your hands, doing things away from your computer, that has status. And so I think the craft thing is a leisure thing. But I really do think... And I see that, like, certainly in Miami. People, like, it's so hard to find, like, tradesmen. It's so expensive.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
Construction costs are through the roof. And I always think about whether you could apply the business model of Lambda School. If you, like, remember... where it's like zero tuition, you know, like train these people, but then you make a cut of like their revenue once you find them a job.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
Like what if you build like a modern brand around like tradesmen, but like, I don't know, just like elevate the status of it. Cause there's like real money in these jobs and there's a huge shortage. Most of the people in these trades jobs are actually retiring in a couple of years. It's a huge problem actually.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
I think so. I think there's like an opportunity to be like, choose a vertical. whether it's like painting, landscaping, plumbing, electricians, like, I don't know, like woodworking, whatever. Train these people, find them jobs, and then get a cut of like their income. But I think like the, like you have to build a compelling brand that elevates the status of these things.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
That's where I think a lot of these businesses operate like fax machines, like 1985 type stuff. So I think there's a lot of vertical SaaS. But like you said, it's a huge idea. If I was just getting started, I would literally find somebody to license these people, find companies that are actually hiring instead of them doing this freelance to start. I think it's a huge idea.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
And I also think it's one that tech people don't touch this stuff. But I think a lot of the ideas that I have that are more like in the heart of tech, like they're just going to be less valuable when an AI can do that.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
Yeah, somebody posted on Twitter last night, what happens, how do people choose one software over the other in a world where AI can do absolutely everything? And I don't know, my take on it is, my answer was founder worldview. I genuinely think that the motivation and the vision and the intention behind something is something you can't fake.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
It's a little bit woo-woo, it's a little bit wishy-washy, but I think that's how people make decisions. it matters. Like, why are you building this? Like, I don't think people, like humans are not like rational. Like we were talking Econ 11, you know, like people make decisions based on emotions. And I don't know. I think it's like far less utilitarian than people.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
Okay. So here's something I've learned building Sublime is, I think there's two types of founders, broadly speaking. I think there's founders that operate less like business executives and more like artists. They have a creative vision and they're manifesting it and they're not really solving a problem. They're just manifesting a creative vision. And the kind of like,
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
counter point to that is like founders that are iterating and validating and like, you know, here's a hypothesis and I'm going to tweak it and like iteratively get to product market fit. And I definitely think I'm the former, like Sublime is the former.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
It's, you know, in some ways, like I had this idea fully formed in my head about like building a Sublime internet and I had to kind of work backwards. to reverse engineer that idea because the reality is that most people don't care about their mission. They care about what can you do for them today.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
And so I've sort of been in that process of like, how do you take that big vision and like piecemeal it into specific value props. But I say that because I think that, you know, like Sublime for me is like the missionary thing. It's like the multi-decade project. It's going to like take me decades, but it's like the moat is so profound.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
But I think there's a huge opportunity to do the opposite of that, which is do one thing, do it well. And I have two ideas, one of which I'm building, the other of which I would build if somebody in this podcast wants to help. But essentially, or actually maybe, let me frame it with an anecdote that I think is fantastic. So Akio Morita was the designer for the Sony Walkman.
The Tucker Carlson Show
Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
And he had an opportunity when he was designing the Walkman to add a record button on the Walkman for 50 cents. All it would do is add 50 cents to the cost of making the thing. But he decided against it. He said adding a record button would basically like generate ambiguity about what this is for. This is a device to just play music. It does nothing else.