Something You Should Know
How You Are Being Psychologically Targeted & The Extraordinary Power of Curiosity
Thu, 16 Jan 2025
How many calories do you burn up just eating and digesting the food you eat? It’s an interesting question and the answer depends on what kind of food you are eating. Listen as I reveal the basics of what is called the Thermic Effect.https://www.revolution-pts.com/blog/understanding-the-thermic-effect-of-food The amount of data being collected about you every hour is staggering – detailed, intimate data. What may be more shocking is how that data is used to psychologically target you. Joining me to explain what that is and how it works is Sandra Matz. She is a professor at Columbia Business School and has an informative TED talk about the use of psychological targeting (https://www.youtube.com/watch?v=MkI_TrPmKgA). She is also author of the book Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior (https://amzn.to/4gGaTCc). In most of our everyday interactions, our questions are fairly shallow: “Hi, are you?” “What’s going on?” “What kind of work do you do?” etc. Yet, if you go a little deeper and get a bit more curious with people, it can pay off for you in a very big way. This is according to Scott Shigeoka. He is a leading expert on the topic of curiosity. He is a lecturer at the University of Texas at Austin and author of a book called Seek: How Curiosity Can Transform Your Life and Change the World (https://amzn.to/4gQDbKr). Are you one of those people who cherishes the few extra minutes of sleep the snooze alarm gives you? Listen as I reveal some interesting facts about the snooze and why you may not want to use it too much https://www.rd.com/article/why-is-snooze-9-minutes/ PLEASE SUPPORT OUR SPONSORS!!! SHOPIFY: "Established in 2025". Has a nice ring to it, doesn't it? Sign up for a $1 per-month trial period at https://Shopify.com/sysk . Go to SHOPIFY.com/sysk to grow your business! HERS: Hers is changing women's healthcare by providing access to GLP-1 weekly injections with the same active ingredient as Ozempic and Wegovy, as well as oral medication kits. Start your free online visit today at https://forhers.com/sysk INDEED: Get a $75 sponsored job credit to get your jobs more visibility at https://Indeed.com/SOMETHING right now! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Today on Something You Should Know, how many calories do you burn just eating the food you eat? Then you're being targeted based on the data collected about you. And there is a lot of data collected about you.
Every person, every hour generates about six gigabytes of data. So that's an enormous amount of data. And it's incredibly cheap to get hold of. But for me, the really big question is not just who collects what data, but really what do they use it for?
Also, do you love your snooze alarm or hate it? There are some things worth knowing about it. And curiosity, it's a powerful tool and there are a lot of ways to make it work for you.
Curiosity inspires curiosity in others oftentimes. And so what I mean by that is when you are getting curious about someone else, oftentimes they will be inspired to give that curiosity back to you. And, you know, researchers sometimes call this like the give and take spiral.
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