Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
How Rory Vaden Helps Entrepreneurs Build Powerful Personal Brands | Entrepreneurship | YAPClassic
Fri, 28 Feb
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When New York Times bestselling author and entrepreneur Rory Vaden wanted to get better at public speaking, he went out and spoke 304 times… for free. It was perhaps the best investment he could have made in himself and his abilities. In this episode, Rory will explain how to communicate effectively and show off your authentic self while building trust. In this episode, Hala and Rory will discuss: (00:00) Introduction (02:54) Rory Vaden's Journey to Success (05:21) The Power of Public Speaking (09:40) Building a Personal Brand (24:44) Overcoming Procrastination and Time Management (32:04) The Concept of Multiplying Time (36:32) Personal Branding Strategies (38:01) Mastering Book Launches and Monetization Strategies (38:38) The Key to Personal Branding (39:53) Breaking Through to Notoriety (46:20) The Power of Focus (51:13) The Importance of Personal Branding for Professionals (57:00) The Three E's Strategy (01:01:50) Common Mistakes in Personal Branding Rory Vaden is the New York Times bestselling author of Take the Stairs and Procrastinate on Purpose. He is an 8-figure entrepreneur and a Hall of Fame speaker with a TEDx talk that has more than 5 million views. Today, Rory and his wife serve as the co-founders of Brand Builders Group, where they teach mission-driven messengers to become more well-known and to build and monetize their personal brand. Their clients include people like Lewis Howes from The School of Greatness, Eric Thomas “ET Hip Hop Preacher”, Tom and Lisa Bilyeu from Impact Theory, New York Times bestselling author Luvvie Ajayi Jones, and #1 Wall Street Journal bestselling author Ed Mylett. Sponsored By: Shopify - youngandprofiting.co/shopify Airbnb - airbnb.com/host Rocket Money - rocketmoney.com/profiting Indeed - indeed.com/profiting RobinHood - robinhood.com/gold Factor - factormeals.com/factorpodcast Rakuten - rakuten.com Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services - yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset.
Chapter 1: How did Rory Vaden's journey to success begin?
Yes, I'm so excited. I'm so excited. I think you're like my newest, coolest friend. Thank you for having me.
I think the same. I'm really excited for this conversation. Way to bring some great energy to the conversation already. So Rory, you are super well known for actually building brands. But before you started building other people's brands, you were, of course, building your own brand. And in the past, you said success is never owned, it's rented, and the rent is due every day.
Yes, I'm so excited. I'm so excited. I think you're like my newest, coolest friend. Thank you for having me.
I think the same. I'm really excited for this conversation. Way to bring some great energy to the conversation already. So Rory, you are super well known for actually building brands. But before you started building other people's brands, you were, of course, building your own brand. And in the past, you said success is never owned, it's rented, and the rent is due every day. So
So my first question to you is a softball. Do you still feel like success is never owned? Do you still feel that way today, like you're renting your success? Or do you feel like you've owned some of your success now?
So my first question to you is a softball. Do you still feel like success is never owned? Do you still feel that way today, like you're renting your success? Or do you feel like you've owned some of your success now?
What a good question. Also, you guys went into the backlogs. You did. Oh, we went to the backlogs. The back catalog. So that was from Take the Stairs, which has been out over 10 years. So success is never owned. It's rented and the rent is due every day. I do still feel that way. I feel that way. And I feel like the people we work with exhibit that. you're still hustling, I'm still hustling.
What a good question. Also, you guys went into the backlogs. You did. We went to the backlogs. The back catalog. So that was from Take the Stairs, which has been out over 10 years. So success is never owned. It's rented and the rent is due every day. I do still feel that way. I feel that way. And I feel like the people we work with exhibit that. You're still hustling. I'm still hustling.
Ed Milet, Lewis Howes, our clients, Amy Porterfield, these people are still hustling. Some people might look at them and go, oh, they're at the top, like why are they hustling? But they don't look at it that way. They look at Jay Shetty and go, oh, they're always pursuing somebody or the next level. And the other thing about that, Hala, is if you take out that word success,
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Chapter 2: What is the power of public speaking in personal branding?
He said, if you mentor my son in this program, then when you graduate, I'll mentor you. And so he did. I did. And his son, Zach, worked with me for two years. We became really good friends. And then when I finished my undergrad and was in graduate school, Eric was the one who he was a Hall of Fame speaker. And, you know, I asked him, I was like, okay, I'm ready. What do I need to go do?
And so he did. I did. And his son, Zach, worked with me for two years. We became really good friends. And then when I
finished my undergrad and was in graduate school eric was the one who he was a hall of fame speaker and you know i asked him i was like okay i'm ready what do i need to go do and i'll never forget hollow the very first time we sat down he said rory the difference between a good speaker and a great speaker is 1 000 speeches So the first thing I want you to do is go out and give 1,000 speeches.
And I'll never forget how the very first time we sat down, he said, Rory, the difference between a good speaker and a great speaker is 1000 speeches. So the first thing I want you to do is go out and give 1,000 speeches. And just a couple of years ago, I became the youngest person in US history to be inducted myself into the Professional Speaking Hall of Fame.
Oh, wow.
I've got a viral TED Talk that has like 5 million views. And I have to tell you, Hala, I'm still excited to go back and see Eric Chester and find out what step two is because there's been so much speaking. So that was how I got my start early on. And just a couple years ago, I became the youngest person in U.S. history to be inducted myself into the Professional Speaking Hall of Fame.
Oh, wow.
I've got a viral TED Talk that has like 5 million views. And I have to tell you, Hala, I'm still excited to go back and see Eric Chester and find out what step two is because there's been so much speaking. So that was how I got my start early on.
Amazing. And I learned that you spoke over 300 times for free in your first 18 months. So a lot of people aren't willing to roll up their sleeves, do free work like that. What was the logic? I know you were building your reps, but how did you decide, okay, now I'm going to get paid and I've got enough experience. So tell us about that.
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Chapter 3: Why is managing time crucial for success?
I used to travel with him to these big, huge arenas. He passed away several years ago. But anyways, he was the one that said, there is no elevator to success. You have to take the stairs. And so even the whole take the stairs concept was a bit of a homage to my mentor, Zig Ziglar.
I used to travel with him to like these big, huge arenas You know, he passed away several years ago. But anyways, he was the one that said, there is no elevator to success. You have to take the stairs. And so even the whole take the stairs concept was a bit of a homage to my mentor Zig Ziglar.
I love that. So next one, a key to self-discipline is, of course, commitment. And you said, the more we have invested in something, the less likely we are to let it fail. What did you mean by that? I love that. So next one, a key to self-discipline is, of course, commitment. And you said, the more we have invested in something, the less likely we are to let it fail. What did you mean by that?
Anything that matters to you is gonna be hard to let go of. The things that matter to you are the things that you've put the most time and love and energy and money and prayer into. So you go, if you lose a loved one, why is it so hard? It's because we've spent so much time together. We have so many shared experiences. We have so many interests and stories.
Anything that matters to you is gonna be hard to let go of. The things that matter to you are the things that you've put the most time and love and energy and money and prayer into. So you go, if you lose a loved one, why is it so hard? It's because we've spent so much time together. We have so many shared experiences. We have so many interests and stories.
The irony is that the more we have invested into something, the less likely we are to let it fail. Well, what most people do is they keep their commitments conditionally. They keep their commitments as long as they're convenient to do so.
The irony is that the more we have invested into something, the less likely we are to let it fail. Well, what most people do is they keep their commitments conditionally. They keep their commitments as long as they're convenient to do so.
But the moment it becomes inconvenient to keep that commitment, we typically question the commitment or we challenge ourselves to go, oh, maybe I'm not cut out for this or maybe it's not worth it. And so they go in search of something easier. In reality, they find that there's not anything easier.
But the moment it becomes inconvenient to keep that commitment, we typically question the commitment or we challenge ourselves to go, oh, you know, maybe I'm not cut out for this or maybe it's not worth it. And so they go in search of something easier. In reality, they find that there's not anything easier.
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Chapter 4: What are common procrastination pitfalls?
Yeah, my first book, Take the Stairs, and my second book, Procrastinate on Purpose, Five Permissions to Multiply Your Time. So really the way this fits in is I have always been fascinated with success. And really, if you look at the arc of my whole career, Hala, I bucket it with something very simple called the four levels of influence. And so level one is influencing yourself to take action.
And I think all of us have these big dreams, big goals, but a lot of us have a problem with time management, actually focusing on the things we need to focus on, prioritizing. And you actually talk a lot about creative avoidance and procrastination. So my first question to you on that is, why is that so personal to you? Why have you wrote so much about procrastination?
Yeah, my first book, Take the Stairs, and my second book, Procrastinate on Purpose, Five Permissions to Multiply Your Time. So really the way this fits in is I have always been fascinated with success. And really, if you look at the arc of my whole career, Hala, I bucket it with something very simple called the four levels of influence. And so level one is influencing yourself to take action.
You're influencing one person, yourself. And all of my early work is about level one influence, which is basically the enemy of influencing yourself is procrastination. And so we talk about creative avoidance and priority dilution these terms that I invented for different types of procrastination that people aren't aware of. So we can talk about those if you want.
You're influencing one person, yourself. And all of my early work is about level one influence, which is basically the enemy of influencing yourself is procrastination. And so we talk about creative avoidance and priority dilution, these terms that I invented for different types of procrastination that people aren't aware of. So we can talk about those if you want.
And level two influence is influencing one other human. And so that is all of my work in sales. And our first company was a sales coaching company. We started that in 2006. We grew that to eight figures. We sold it in 2018. We had 200 people. And all we did was sales coaching. That's influencing another person. Also relationships and one-on-one communication is level two influence.
And level two influence is influencing one other human. And so that is all of my work in sales. And our first company was a sales coaching company. We started that in 2006. We grew that to eight figures. We sold it in 2018. We had 200 people. And all we did was sales coaching. That's influencing another person. Also relationships. and one-on-one communication is level two influence.
How do I talk and listen and interact with an individual in a way that creates influence? It moves them to action. Level three influence is influencing a group of people or a team. So this is all the area and the work and the study and the writing we've done on leadership.
It's going, how do you act, talk, behave, operate, and create systems in a way that activates a small group of people to take action? So that's leadership. And then level four influence is really what we're doing now, which is personal branding. And that is inspiring and moving a community of people. It's creating a movement of
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Chapter 5: How does personal character influence personal branding?
And it's like, it was your offline reputation that really caught my attention and and then supplemented by your online reputation, which is clearly super impressive. So I think the reason it matters in business, I mean, the reason I know it matters in business is because reputation matters in business.
I've never had a huge social media following. We've always been like offline people. And we're a coaching company. So even the service we provide in the world is very human. It's one-on-one, human-to-human kind of thing. But I met you because Julie Solomon introduced you to me. And then I recognized Jenna and Amy and a lot of our other friends.
Today, reputation is determined at least as much by what your online reputation is as your offline one. And if you don't have one, It's just like going, well, would you want to not have an offline reputation? You would never say, I don't need a reputation and I don't need people to say good things about me or to know about me. That's vain.
And it's like, it was your offline reputation that really caught my attention. and then supplemented by your online reputation, which is clearly super impressive. So I think the reason it matters in business, I mean, the reason I know it matters in business is because reputation matters in business.
You would never say that about an offline reputation, but those are the things we sort of errantly say about personal branding online just because it's newer and we don't understand it. And because business people don't want to point and dance and do trending songs and spend their whole day trying to deconstruct an algorithm, right?
Today, reputation is determined at least as much by what your online reputation is as your offline one. And if you don't have one, It's just like going, well, would you want to not have an offline reputation? You would never say, I don't need a reputation and I don't need people to say good things about me or to know about me. That's vain.
That's not how they spend their time, but it doesn't change the fact that it's super important and becoming more and more and more critical. So that's the common sense part. Now, if you look at the data, okay, so if you're going to talk about business people, We're very, very data-driven as a company. Part of why we do the various things we do is because it's data.
You would never say that about an offline reputation, but those are the things we sort of errantly say about personal branding online just because it's newer and we don't understand it. And because business people don't want to point and dance and do trending songs and spend their whole day trying to deconstruct an algorithm, right?
And one of the things that we led, a PhD-led academic research study weighted to the U.S. Census, a statistically valid, and it's a national to the U.S. We didn't do it for the whole world, but we spent tens of thousands of dollars on this. In fact, if you want to go download the study, if you go to freebrandstudy.com forward slash profiting, you can download a copy of the full study.
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Chapter 6: What is the concept of multiplying time?
Our entire methodology, our entire curriculum is actually 14 different two-day experiences. That's like our full, like if you did the full everything we do, there are 14 different two-day experiences. Well, the very first question in the first experience is a super simple question, which almost nobody can answer. And it is, what problem do you solve in one word?
You're doing it a consistent, consistent, consistent, same message, really dominating your niche. And then eventually you would crack through the wall. And once that first hole opened up, then the whole wall would collapse. The mistake is they're doing too many things. They don't have focus. Our entire methodology, our entire curriculum is actually 14 different two-day experiences.
What problem do you solve for the world in one word? And most people cannot answer that question. If you cannot answer that question in one word, there's no way your audience is ever gonna be able to answer that question. So how are they gonna refer you? We buy solutions to problems, right? I get a flat tire, I have a flood in the house and I call a plumber, right? We buy solutions to problems.
That's like our full, like if you did the full everything we do, there are 14 different two-day experiences. Well, the very first question in the first experience is a super simple question, which almost nobody can answer. And it is, what problem do you solve in one word? What problem do you solve for the world in one word? And most people cannot answer that question.
You have to be able to articulate the problem you solve. If you can't articulate the problem you solve in one word, This game's over before you even started. That's the thing is just too much. And honestly, that's the only mistake, Hala, that really matters. Probably that and consistency, right?
Like once you get it, everything else is a tactic that can be tweaked or figured out or somebody brilliant like you's got, they got the answer for how to do it. You just got to find it.
If you cannot answer that question in one word, there's no way your audience is ever gonna be able to answer that question. So how are they gonna refer you? We buy solutions to problems, right? I get a flat tire, I have a flood in the house, and I call a plumber, right? We buy solutions to problems. You have to be able to articulate the problem you solve.
You are like a wealth of information. First of all, I want to invite you to my mastermind to talk about branding. I talk a lot about branding, but I feel like you know so much. So I'd love to invite you to my mastermind. And I know that you actually do free coaching calls at your company. Can you tell us about that?
If you can't articulate the problem you solve in one word, This game's over before you even started. That's the thing is just too much. And honestly, that's the only mistake, Hala, that really matters. Probably that and consistency, right? Like once you get it, everything else is a tactic that can be tweaked or figured out or somebody brilliant like you's got, they got the answer for how to do it.
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