Rory Vaden
Appearances
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
How do you best build trust online? We would say, how do you best build trust offline? Well, if you made a list, okay, so let's first start with the people. If you made a list of the top 10 people you trust in your life, like would trust with your life or with your kids, right? Like I've got two toddlers. So like if you go, who would you trust?
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
There's a good chance that the people on that list, like you would trust with your banking information or your, you know, like that kind of stuff. There's a good chance you know those people intimately. You know...
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
where they eat, you know, where they live, you know, about their families, you know, where they went to college, you know, where they grew up, you know, about their siblings, you know, like, you know, maybe some of their fears, you know, some of their mistakes, like some of where they're, you know, those people intimately.
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
And when I first got on social media, I was like, oh my gosh, this is so stupid. Why is everyone posting pictures of what they ate? And then I realized, oh, because we trust people that we know intimate details about their life. Now that doesn't mean you have to post pictures of your kids, right? There's a lot of reasons why not to and a lot of fears why not to. AJ and I happen to do it a lot.
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
AJ is my wife and she's also my co-founder and the CEO of Brand Builders Group, by the way. So we were business partners in our former company that we sold and then we started Brand Builders Group, just the two of us. And she's the CEO and I'm the CMO. And we're married, right? So we got two kids. So we post, we happen to share those things occasionally.
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
We trust people that we know details about their life. If I see someone walking down the alley, I've never seen them before. I don't know anything about the person. I don't care what the color of their skin is. If it's dark and it's an alley and I've never seen the person before, I don't care if it's a man, a woman, or their age. My spidey senses go up. I'm in an alley with a stranger.
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
And that's how it is, right? Who's going to buy from a stranger? Nobody. So they got to know something about you. Who else do we trust in real life? Well, we tend to trust people who we learn from. We trust pastors. We trust lawyers. We trust accountants. We trust doctors. We trust experts. We trust people. We trust teachers. We trust mentors. We trust counselors.
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
We trust people who teach us things. Um, who else do we trust in real life? We tend to trust people who entertain us, right? They make us laugh. They make us, uh, inspired. They, they, they're, they're, they may, they, they, they're musical, right? Like we, they're, or they're entertaining. Like we, we see them on movies. I mean, think about that.
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
We trust movie stars who we've never met, but we see them a lot. Um, Who else do we trust in real life? We tend to trust people who encourage us in our darkest moments. The people who were there when you had your heartbreak, when you didn't get into that school or you didn't get that job or the relationship fell apart or, you know, you lost money on that deal.
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
The people who were there to encourage us in that moment. Those are the people we trust because it's like we've been through the fire, right? I know you, you got my back. So when you roll that forward to online, we have three simple strategies that we teach. We call them the three E's for content marketing. First of all, educate, encourage, and entertain. Educate, encourage, and entertain.
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
We typically say your feed should be more of what you do and it should educate, encourage, or entertain because strangers don't care about your cat. The only people who care about your cat typically are going to be once they're intrigued by you and they want to kind of really vet you out, that's where they go, who are you really, right?