Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
How Rory Vaden Helps Entrepreneurs Build Powerful Personal Brands | Entrepreneurship | YAPClassic
Fri, 28 Feb
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When New York Times bestselling author and entrepreneur Rory Vaden wanted to get better at public speaking, he went out and spoke 304 times… for free. It was perhaps the best investment he could have made in himself and his abilities. In this episode, Rory will explain how to communicate effectively and show off your authentic self while building trust. In this episode, Hala and Rory will discuss: (00:00) Introduction (02:54) Rory Vaden's Journey to Success (05:21) The Power of Public Speaking (09:40) Building a Personal Brand (24:44) Overcoming Procrastination and Time Management (32:04) The Concept of Multiplying Time (36:32) Personal Branding Strategies (38:01) Mastering Book Launches and Monetization Strategies (38:38) The Key to Personal Branding (39:53) Breaking Through to Notoriety (46:20) The Power of Focus (51:13) The Importance of Personal Branding for Professionals (57:00) The Three E's Strategy (01:01:50) Common Mistakes in Personal Branding Rory Vaden is the New York Times bestselling author of Take the Stairs and Procrastinate on Purpose. He is an 8-figure entrepreneur and a Hall of Fame speaker with a TEDx talk that has more than 5 million views. Today, Rory and his wife serve as the co-founders of Brand Builders Group, where they teach mission-driven messengers to become more well-known and to build and monetize their personal brand. Their clients include people like Lewis Howes from The School of Greatness, Eric Thomas “ET Hip Hop Preacher”, Tom and Lisa Bilyeu from Impact Theory, New York Times bestselling author Luvvie Ajayi Jones, and #1 Wall Street Journal bestselling author Ed Mylett. Sponsored By: Shopify - youngandprofiting.co/shopify Airbnb - airbnb.com/host Rocket Money - rocketmoney.com/profiting Indeed - indeed.com/profiting RobinHood - robinhood.com/gold Factor - factormeals.com/factorpodcast Rakuten - rakuten.com Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services - yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset.
Chapter 1: What is Rory Vaden's journey to success?
Imagine learning how to turn stage fright into a magnetic stage presence to craft speeches that captivate your audience and build a brand that doesn't just speak to people, but speaks for them. Well, in this Yap Classic episode, we're talking about brand building, public speaking, and so much more with one of the world's leading communication and branding experts, Rory Vaden.
Rory is the best-selling author of Take the Stairs and Procrastinate on Purpose and the co-founder of Brand Builders Group. I spoke with Rory last year in episode 274 about how to build a personal brand that doesn't just attract attention, but commands trust and respect.
Rory is the best-selling author of Take the Stairs and Procrastinate on Purpose and the co-founder of Brand Builders Group. I spoke with Rory last year in episode 274 about how to build a personal brand that doesn't just attract attention, but commands trust and respect.
Whether you're an entrepreneur, a corporate leader, or just somebody looking to amplify your voice, this conversation will be a roadmap to mastering the psychology of influence. So let's get started with Rory. Rory, welcome to Young and Profiting Podcast.
Whether you're an entrepreneur, a corporate leader, or just somebody looking to amplify your voice, this conversation will be a roadmap to mastering the psychology of influence. So let's get started with Rory. Rory, welcome to Young and Profiting Podcast.
Yes, I'm so excited. I'm so excited. I think you're like my newest, coolest friend. Thank you for having me.
I think the same. I'm really excited for this conversation. Way to bring some great energy to the conversation already. So Rory, you are super well known for actually building brands. But before you started building other people's brands, you were, of course, building your own brand. And in the past, you said success is never owned, it's rented, and the rent is due every day.
Yes, I'm so excited. I'm so excited. I think you're like my newest, coolest friend. Thank you for having me.
I think the same. I'm really excited for this conversation. Way to bring some great energy to the conversation already. So Rory, you are super well known for actually building brands. But before you started building other people's brands, you were, of course, building your own brand. And in the past, you said success is never owned, it's rented, and the rent is due every day. So
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Chapter 2: How can public speaking build your personal brand?
And so he did. I did. And his son, Zach, worked with me for two years. We became really good friends. And then when I
finished my undergrad and was in graduate school eric was the one who he was a hall of fame speaker and you know i asked him i was like okay i'm ready what do i need to go do and i'll never forget hollow the very first time we sat down he said rory the difference between a good speaker and a great speaker is 1 000 speeches So the first thing I want you to do is go out and give 1,000 speeches.
And I'll never forget how the very first time we sat down, he said, Rory, the difference between a good speaker and a great speaker is 1000 speeches. So the first thing I want you to do is go out and give 1,000 speeches. And just a couple of years ago, I became the youngest person in US history to be inducted myself into the Professional Speaking Hall of Fame.
Oh, wow.
I've got a viral TED Talk that has like 5 million views. And I have to tell you, Hala, I'm still excited to go back and see Eric Chester and find out what step two is because there's been so much speaking. So that was how I got my start early on. And just a couple years ago, I became the youngest person in U.S. history to be inducted myself into the Professional Speaking Hall of Fame.
Oh, wow.
I've got a viral TED Talk that has like 5 million views. And I have to tell you, Hala, I'm still excited to go back and see Eric Chester and find out what step two is because there's been so much speaking. So that was how I got my start early on.
Amazing. And I learned that you spoke over 300 times for free in your first 18 months. So a lot of people aren't willing to roll up their sleeves, do free work like that. What was the logic? I know you were building your reps, but how did you decide, okay, now I'm going to get paid and I've got enough experience. So tell us about that.
Amazing. And I learned that you spoke over 300 times for free in your first 18 months. So a lot of people aren't willing to roll up their sleeves, do free work like that. What was the logic? I know you were building your reps, but how did you decide, okay, now I'm going to get paid and I've got enough experience. So tell us about that.
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Chapter 3: What are Rory Vaden's insights on procrastination and time management?
I used to travel with him to like these big, huge arenas You know, he passed away several years ago. But anyways, he was the one that said, there is no elevator to success. You have to take the stairs. And so even the whole take the stairs concept was a bit of a homage to my mentor Zig Ziglar.
I love that. So next one, a key to self-discipline is, of course, commitment. And you said, the more we have invested in something, the less likely we are to let it fail. What did you mean by that? I love that. So next one, a key to self-discipline is, of course, commitment. And you said, the more we have invested in something, the less likely we are to let it fail. What did you mean by that?
Anything that matters to you is gonna be hard to let go of. The things that matter to you are the things that you've put the most time and love and energy and money and prayer into. So you go, if you lose a loved one, why is it so hard? It's because we've spent so much time together. We have so many shared experiences. We have so many interests and stories.
Anything that matters to you is gonna be hard to let go of. The things that matter to you are the things that you've put the most time and love and energy and money and prayer into. So you go, if you lose a loved one, why is it so hard? It's because we've spent so much time together. We have so many shared experiences. We have so many interests and stories.
The irony is that the more we have invested into something, the less likely we are to let it fail. Well, what most people do is they keep their commitments conditionally. They keep their commitments as long as they're convenient to do so.
The irony is that the more we have invested into something, the less likely we are to let it fail. Well, what most people do is they keep their commitments conditionally. They keep their commitments as long as they're convenient to do so.
But the moment it becomes inconvenient to keep that commitment, we typically question the commitment or we challenge ourselves to go, oh, maybe I'm not cut out for this or maybe it's not worth it. And so they go in search of something easier. In reality, they find that there's not anything easier.
But the moment it becomes inconvenient to keep that commitment, we typically question the commitment or we challenge ourselves to go, oh, you know, maybe I'm not cut out for this or maybe it's not worth it. And so they go in search of something easier. In reality, they find that there's not anything easier.
They keep showing up and the same issues replicate again and again in their life because they struggle with commitment. And the real thing to do is when you are kind of tested to go, I'm not sure if this is gonna work out. I'm not sure if this is the right thing. is to increase your commitment. You increase your level of investment, right?
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Chapter 4: Why is personal character important in branding?
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And you actually talk a lot about creative avoidance and procrastination. So my first question to you on that is, why is that so personal to you? Why have you wrote so much about procrastination?
Yeah, my first book, Take the Stairs, and my second book, Procrastinate on Purpose, Five Permissions to Multiply Your Time. So really the way this fits in is I have always been fascinated with success. And really, if you look at the arc of my whole career, Hala, I bucket it with something very simple called the four levels of influence. And so level one is influencing yourself to take action.
And I think all of us have these big dreams, big goals, but a lot of us have a problem with time management, actually focusing on the things we need to focus on, prioritizing. And you actually talk a lot about creative avoidance and procrastination. So my first question to you on that is, why is that so personal to you? Why have you wrote so much about procrastination?
Yeah, my first book, Take the Stairs, and my second book, Procrastinate on Purpose, Five Permissions to Multiply Your Time. So really the way this fits in is I have always been fascinated with success. And really, if you look at the arc of my whole career, Hala, I bucket it with something very simple called the four levels of influence. And so level one is influencing yourself to take action.
You're influencing one person, yourself. And all of my early work is about level one influence, which is basically the enemy of influencing yourself is procrastination. And so we talk about creative avoidance and priority dilution these terms that I invented for different types of procrastination that people aren't aware of. So we can talk about those if you want.
You're influencing one person, yourself. And all of my early work is about level one influence, which is basically the enemy of influencing yourself is procrastination. And so we talk about creative avoidance and priority dilution, these terms that I invented for different types of procrastination that people aren't aware of. So we can talk about those if you want.
And level two influence is influencing one other human. And so that is all of my work in sales. And our first company was a sales coaching company. We started that in 2006. We grew that to eight figures. We sold it in 2018. We had 200 people. And all we did was sales coaching. That's influencing another person. Also relationships and one-on-one communication is level two influence.
And level two influence is influencing one other human. And so that is all of my work in sales. And our first company was a sales coaching company. We started that in 2006. We grew that to eight figures. We sold it in 2018. We had 200 people. And all we did was sales coaching. That's influencing another person. Also relationships. and one-on-one communication is level two influence.
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Chapter 5: How can you effectively overcome procrastination?
Yeah, you're breaking through the wall. Gary Vaynerchuk's my favorite example. Everyone says, well, Rory, I think your whole finding uniqueness is stupid because Gary talks about a million things.
Yeah, Omnichannel.
Yeah, Omnichannel. And he talks about rap music and sports and Web3 and social and business and whatever, advertising and all this stuff. And he tells people, talk about all the things you're passionate about. Yeah, except that's not how he got there. You can't look at what those people are doing today. Look at how he got there.
Gary Vaynerchuk, in the beginning, talked about one thing on one channel. Wine on YouTube. So I love Gary. I don't know him personally. I have so much respect for him. I've learned so much. But I go, he did not get there by doing what he's doing now. You can't get to where he is by doing what he's doing now.
Gary Vaynerchuk, in the beginning, talked about one thing on one channel. Wine on YouTube. So I love Gary. I don't know him personally. I have so much respect for him. I've learned so much. But I go, he did not get there by doing what he's doing now. You can't get to where he is by doing what he's doing now.
You have to look at what he did and you break through the wall on that one thing or one channel, one topic and just go, what's the likelihood of success? Talking on YouTube and TikTok and podcast and LinkedIn and Instagram about 25 different things or going, I'm going to dominate the topic of wine on YouTube.
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You have to look at what he did and you break through the wall on that one thing or one channel, one topic and just go, what's the likelihood of success? Talking on YouTube and TikTok and podcast and LinkedIn and Instagram about 25 different things or going, I'm going to dominate the topic of wine on YouTube.
Yeah, Pam, when I first started this podcast, believe it or not, I had an all-volunteer team to help me out. But as my business took off, I needed to hire a lot of new people and fast. It soon became pretty overwhelming because I had to sort through piles and piles of resumes, conduct countless interviews, and you know how it goes. Hiring is a pain.
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