Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Future-Proof Your Content and Business with AI | Presented by OpusClip | YAPCreator
Thu, 20 Feb 2025
27 years ago, entrepreneur Dean Graziosi had to max out his credit cards and spend over $200,000 just to get his product on TV. Today, AI can help you launch a business in a matter of hours, for the cost of a few cups of coffee. In the sixth and final episode of the YAPCreator Series, Hala explores how AI is revolutionizing content creation and entrepreneurship. She also dives into practical AI strategies that can help you unlock your creative potential. You’ll hear from some of the brightest minds in business and tech, including Reid Hoffman, Tom Bilyeu, and Jen Gottlieb, who help to unpack the future of content creation in the age of AI. In this episode, Hala will discuss: (00:00) Introduction (01:15) Dean Graziosi on the Evolution of Entrepreneurship (03:46) AI's Role in Lowering Barriers for Entrepreneurs (12:20) AI as a Personal Assistant for Content Creation (15:54) AI's Impact on Creativity and the Future of Work (19:22) Leveraging AI for Marketing and Public Relations (24:45) Maximizing Content with AI (25:23) The Human Touch in AI Content (28:00) Tom Bilyeu on AI and Content Creation (35:01) Reid Hoffman on AI Agents (38:32) Future Predictions and Trust in AI Try OpusClip for FREE: Visit https://www.opus.pro/clipanything Resources Mentioned: YAP E254 with Jen Gottlieb: youngandprofiting.co/4324ayp YAP E291 with Gary Vaynerchuk: youngandprofiting.co/41DRxcd YAP E252 with Harley Finkelstein: youngandprofiting.co/4i2IYN5 YAP E230 with Ken Okazaki: youngandprofiting.co/3Ervwnx YAP E226 with Neil Patel: youngandprofiting.co/4gqjng0 YAP E316 with Kat Norton: youngandprofiting.co/40I34q4 YAP E155 with Kelly Roach: youngandprofiting.co/4h1LfrD Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha Instagram - instagram.com/yapwithhala Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, entrepreneurship podcast, business, business podcast, self-improvement, personal development, starting a business, strategy, investing, sales, selling, psychology, productivity, entrepreneurs, AI, artificial intelligence, technology, marketing, negotiation, money, finance, side hustle, startup, mental health, career, leadership, mindset, health, growth mindset.
Chapter 1: What is the main focus of this episode?
Hello, young and profiters. Welcome to the sixth and final episode of the Yap Creator Series presented by Opusclip. In this series, we're diving deep into the art and science of content creation, how to create, connect, and thrive as a modern day creator. We're finishing up this series with a look into the brave new world of AI content creation.
In this episode, we'll dive into some practical AI strategies that can help you unlock your creative potential. And you'll hear from Yap guests like Dean Graziosi, Tom Bilyeu, Jen Gottlieb, and Reid Hoffman about how they think AI will remake content creation and entrepreneurship in the future. Let's start off with this hard truth.
If you want to be an entrepreneur and a content creator in 2025, you have to learn how to use AI tools. It's no longer an optional feature or nice to have capability. You need to know how to use AI and how to figure out how it can best help your business. AI has already transformed entrepreneurship in recent years.
Today, AI and other online technologies have made it possible for people to start a business in a matter of hours with minimal upfront costs. Dean Graziosi, the iconic entrepreneur, business expert, and co-founder of Mastermind reminded me recently of how far we've come as entrepreneurs over just this current century.
Chapter 2: How has entrepreneurship evolved with AI?
When I started 27 years ago, listen to this, Hala, I had to produce an infomercial because there was no internet. People are like, why did you do infomercials? Like, because I'm old. Like, there was no internet. So I had to produce an infomercial, which was $150,000. And I used credit cards to get half that done. I had to get product built. This was when there was DVDs and cassette tapes.
and booklets. I had to get product printed and I had to put it in the warehouse and tapes and DVDs. I had to hire a company to ship it. Then I had to pay $50,000 in TV media just to get a test. So I was in over $200,000 and I was selling a $37 course. Like my family's like, you're an idiot. Like how many of those $37 courses do you have to sell just to get your money back?
All of that had to happen. Fast forward today. You could literally use AI to help you unlock your life experience, to turn it into a coaching program or a course or a workshop or a monthly membership. You literally could do that in hours, right? You could get the framework of what you do. I would love to know your entrepreneurial journey. When I met you, you wanted to be an entrepreneur.
Now you've got 60 or 80 employees and a thriving business. I would pay anything. I want to know your story. If you were 27 years ago, you'd have to do all things I did.
Right now, you literally could go to AI for a day, lay it out, film on your phone, and plug into a system where by the end of the week, for the cost of like five cups of coffee, you could be online targeting your ideal client and making sales. So if you look at why it's been easier, things are getting exponentially easier every single day. People say to me, is AI going to take my job?
I'm like, no. People who use AI the right way will take your job or take your career. That's all it is. It's not stealing your job. And everything new, maybe not for a younger generation, but everything new for a little bit older generation thinks it's the end of the world.
Like Dean said, AI is making some things exponentially easier. And if you aren't going to take advantage of that in your business, then you can bet that other entrepreneurs out there will be using it in theirs.
And because AI, along with the internet, cloud computing, and access to data, have made it easier than ever for people to start businesses, you can expect a jump in the number of solopreneurs and entrepreneurs in the years ahead as well.
Peter Norvig, the former head of search at Google and an AI expert, told me about some of the advantages that he thinks AI savvy entrepreneurs will have in the years ahead, including an unprecedented opportunity to challenge much larger competitors and established brands.
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Chapter 3: What role does AI play in content creation?
Absolutely. And I think it's a combination. So I think AI is a big part of it. I think the Internet and access to data was part of it. The cloud computing was a big part of it. Right. So it used to be. You know, if you were a software engineer, the hardest part was raising money because you had to buy a lot of computers just to get started.
Now all you need is a laptop and a Starbucks card and you can sit there and start going and then... rent out the cloud computing resources as you need them and pay as you go. And so I think AI will have a similar type of effect. You can now start doing things much more quickly. You can prototype something and go to a release product much faster. And it'll also make it more widely available, right?
So there's a lot of So I live in Silicon Valley, so I see all these notices going around of saying, looking for a technical co-founder. So there's lots of people that say, well, I have an idea, but I'm not enough of a programmer to do it, so I need somebody else to help me do it. I think in the future, a lot of those people will be able to do it themselves, right?
So I had a great example of a friend who's a biologist and he said, you know, I'm not a programmer. I can pull some data out of a spreadsheet and make a chart, but I can't do much more than that. But I study bird migrations and I always wanted to have like this interactive map of where the birds are going and play with that.
And he said, and I knew a real programmer could do it, but it was way beyond me. But then I heard about this co-pilot, and I started playing around with it, and I built the app by myself. And so I think we'll see a lot more of that, of people that are non-technical or semi-technical who previously thought, here's something that's way beyond what I could ever do.
I need to find somebody else to do it. Now I can do it myself.
Yeah, I totally agree. And we're seeing it first with like the arts. For example, now you can use Dolly and be a graphic designer. You can use ChatGPT and be a writer. So so many of the marketing things are already being outsourced by AI. It's only a matter of time where some of these more difficult things like creating an app, like you were saying, is going to be able to be done with AI.
Absolutely.
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Chapter 4: How can AI benefit entrepreneurs and solopreneurs?
Cool. So what are the ways that you advise that entrepreneurs use AI in the workplace right now?
I guess so, you know, you could help build prototype systems like that. You can do research. You can ask, you know, give me a summary of this topic. What are the important things? What do I need to know? As you said, creating artwork and so on, if that's not a skill you have, they can definitely help you do that. looking for things that you don't know is useful.
And so I think just being aware of what the possibilities are and having that as one of the things that you can call upon. It's not going to solve everything for you, but it just makes everything go a little bit faster.
Yeah. Do you think that AI is going to help accelerate income inequality?
I think it's kind of mixed. Uh, so, you know, any kind of, uh, software, any kind of, uh, goods with zero marginal cost tends to concentrate wealth in the hands of, of a few. And so that's definitely something to be worried about. Uh, With AI, we also have this aspect that the very largest models are big and expensive. They require big capital investments.
And if you'd asked me two years ago, I would have said, oh, you know, all the AI is going to migrate to the big cloud providers because they're going to be the only ones that can build these large state-of-the-art models. But I think we're already going past that, right? So we're now seeing these much smaller open source models that are almost as good and that
you know, don't impose a barrier of huge upfront costs. So I think there's an opportunity, you know, yes, the big companies are going to get bigger because of this. But I think there's also this opportunity for the small opportunistic entrepreneur to say, here's an opening and I can move much faster than I could before. And I can build something and get it done and then have that available.
As AI continues to advance, those who fail to adopt risk will fall behind their more tech-savvy competitors. But those who can figure out how to leverage AI effectively will have a major competitive advantage. Sal Khan, the founder of the Khan Academy, who's working with OpenAI to develop AI tools for teaching students, told me that AI is going to fundamentally change the nature of work.
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Chapter 5: Is AI accelerating income inequality?
And he believes that those who can level up their skills to keep up with that pace of change will rise to the top. A lot of the times when we're thinking about AI, we're thinking about how it replaces something. But this is really all about how it's supporting students. How do you think that this could also translate in the workplace or in the private sector?
Yeah, you know, I think it is a big, interesting question on what AI is going to do to the labor force broadly. I think, you know, the meme that has been going around over the last year, year and a half has been you won't get replaced by an AI. You're going to get replaced by a human using an AI.
And so I think the imperative is that almost in any industry, if you learn to leverage these tools to be more productive, you're going to be in a good place and maybe be more productive in more domains as well. So I think that's where the education system needs to make sure that students can leverage these tools, one, to enhance their own learning. At the end of the day, if you can...
If you want to be, you know, people write, people say how AI can do writing well, how it can do software engineering well. The reality is you're still going to need people to be able to put those pieces together. So instead of being the person writing the basic code, you're going to be more of the software architect or the project manager.
Instead of being the entry-level writer, the world is going to need more editors, more people who can put things together. But no one wants an editor or a software architect who can't write or code as well as the junior writers or the junior software engineers. So I think it's still an imperative for people to learn their traditional academic skills. In fact, maybe better than in the past.
And maybe the AI can help there. And then be able to leverage these tools in whatever they're actually doing.
So let's dig more into how AI tools can help you raise your content creation game or just get it started. Content creation can be a demanding process. And one of the biggest challenges that new creators face is coming up with fresh, engaging ideas. This is where AI can become your brainstorming buddy and your new best friend.
AI can help content creators generate ideas from podcast topics and episode names to social media posts and catchy opening lines. Jen Gottlieb, who's helped countless of entrepreneurs get their message out, told me how she envisions AI as every entrepreneur's personal assistant when it comes to content creation. When I went on your website, I noticed like your big message point right now is AI.
We help you leverage AI to grow your brand, to build communities. Can you give us some examples of how you guys are actually leveraging AI to do that?
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Chapter 6: How can AI revolutionize content marketing?
And that's the short form content. So the hooks nowadays using ChatGPT does help us get there faster. It's like... I can't think of an analogy here, but it just gets us there faster. So we're no longer starting from zero. We're starting from maybe 60 or 70 and then our coaches will finish the rest.
Yeah, I love that. AI can also help you repurpose your content across different platforms, maximizing its reach and impact. For example, AI can help you take an audio podcast content and create text-based content, social media clips, videos, and more. And according to the online marketing guru, Neil Patel, this kind of content repurposing can be a game changer for marketing purposes.
What are the biggest trends that you see this year in marketing?
The biggest trend that we're seeing this year right now in marketing is podcasting. So people look at podcasting. We serve it over 8,000 companies. And we found that the two big trends were podcasting and AI. And here's what I mean by that. When we look at the total number of blogs out there, it's over a billion. When you look at the total number of podcasts out there, it's less than 10 million.
It's a wide open ocean. And then people are starting to repurpose that content and use it all over the place. Because you can use a podcast content to turn it into text-based content. You can use it to turn it into social media clips, whether it's shorts or long-form video.
And what's really cool is when you do podcasts, a lot of times people are doing them with other people like you and I are, and we're both going to push this on all our social profiles and we're both going to get play from this. So it's actually a really amazing win-win strategy for both of us, right? So companies are really pushing hard on podcasting and they're pushing really hard on AI.
What can they automate? And most people look at AI like, oh, I can use open AI to help write content and I can use them to figure out how to create images. But there's much more to AI from when we interviewed companies, a big portion of what they're looking to use AI from in a marketing standpoint is analytics.
How can you have AI analyze your analytics on a daily basis and tell you where the wastage is within your marketing campaigns and where you can cut costs and reallocate money? Because if you look at the biggest expense in marketing, it's not services. It's not writing a piece of content. It's actually spending money on paid advertising.
Look at the revenue that Google is generating and Facebook is generating. I think Google still is like a trillion dollar company or somewhere around there, depending on the month you're in. And Facebook's still a massive company. We spend so much money on ad dollars. Imagine if analytics were analyzed by AI and it told us quicker when to cut our losses.
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Chapter 7: What are the trends in AI and podcasting?
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So if you're looking to take your content creation to the next level, Opus Clip is the AI hack that will help you create, share, and thrive as a modern day creator. Finally, I wanted to take a step back and sketch out a future where AI is at the core of content creation and what it means to be an online entrepreneur.
First, I want you to hear from Tom Bilyeu, who told me that the world as we know it as a content creator will end in the next two years. Here's his thoughts about increased competition as a creator with AI and how he thinks we should try to manage all this change. So one of the things that I read is that you say that content creation is going to completely change.
You say the world as you know it, as a content creator, will end in two years. Now, as a content creator, that's very scary. Why do you believe that?
So AI tools will make it such that all of the things that we use as a moat are going to go away. So it takes a while to master all the tools. It takes a while to get all the different people on your podcast, all that stuff. what's going to end up happening is all of this information is gonna fracture, like hyper fracture.
And somebody will be able to have an idea for a video with or without a guest. I mean, you could post videos of like, here's my conversation, my imagined conversation with Elon Musk, stuff like that. And instead of actually needing to get that person on your podcast, you just have the AI spin up his personality. You ask a bunch of questions.
And if you do it in a way that the audience finds more interesting than the next person, then that's going to be what it's going to be. So what's going to end up happening is right now, it's already... changed so much. You're so young. You probably don't have a sense of just how much it's already changed. But like when I was growing up, there was, you know, whatever, five channels and that was it.
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Chapter 8: How does AI enhance public relations efforts?
Like I kind of imagine everybody being an entrepreneur, having agents that work at their personal company, basically. And you basically have to be the best at coordinating your agents and figuring out how to like mobilize all that AI and all your AI support. And so smart people are going to be smarter at that. Right.
And creative and innovative people are going to be more creative and innovative when it comes to their own agents. And so I just feel like a lot of people are probably worried that like, you know, there's not going to be any room for them to your point as humans. But I really think it's going to be how you manage your A.I.
In addition to training, it's also deploying, organizing, executing, you know, strategizing, all of the above. And that's part of the reason why, you know, kind of with super agency and the other kind of content that I've been trying to get out there in people's hands, like start playing with it, start exploring because you want to start developing.
building the muscles and getting engaged with it is really important. And that's the most central thing. And again, part of the reason I called it agency, because it's like, you know, own your agency and go do it. And part of the super agency is when millions of us all start doing that, it benefits all of us much more than just even the technology benefits each of us individually by ourselves.
So one of the things that I wanted to talk to you about was trust when it comes to AI, because I feel like a lot of people are worried about misinformation. There's so many deep fakes out there and people are just worried about trust when it comes to AI. So what are your thoughts around that?
So, look, trust is in an unfortunately short supply these days, generally, not just with AI. Trust in institutions, trust in, you know, democracies, voting systems, other people's intent, you know, other kinds of things. So trust is challenging.
Now, the way that you... that I think is going to be very important to build and maintain trust with AI is for the people who are building it to be very clear about, like, what their goals are, what they're doing, what they're doing to try to build and maintain trust. You know, part of the reason why, of course, you know, my...
My encouragement with super agency is for people to go try it because as they begin to try it and learn what kinds of good things they can do, what kinds of things can be empowered, that will be the kind of thing that builds the kind of positive trust in these kinds of circumstances. And, you know, my advice to individuals, you know, encountering these things is,
Like, you know, a classic suspicion is to say, well, big tech companies who are trying to make a lot of money are building these things and they're trying to make money from you. And it's like, well, by the way, trying to make money from you is usually offering you a product and service you really like that really is something that you come back for, that you keep using. That's good for you.
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