Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Future-Proof Your Content and Business with AI | Presented by OpusClip | YAPCreator
Thu, 20 Feb 2025 09:00:00 -0000
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27 years ago, entrepreneur Dean Graziosi had to max out his credit cards and spend over $200,000 just to get his product on TV. Today, AI can help you launch a business in a matter of hours, for the cost of a few cups of coffee. In the sixth and final episode of the YAPCreator Series, Hala explores how AI is revolutionizing content creation and entrepreneurship. She also dives into practical AI strategies that can help you unlock your creative potential. You’ll hear from some of the brightest minds in business and tech, including Reid Hoffman, Tom Bilyeu, and Jen Gottlieb, who help to unpack the future of content creation in the age of AI. In this episode, Hala will discuss: (00:00) Introduction (01:15) Dean Graziosi on the Evolution of Entrepreneurship (03:46) AI's Role in Lowering Barriers for Entrepreneurs (12:20) AI as a Personal Assistant for Content Creation (15:54) AI's Impact on Creativity and the Future of Work (19:22) Leveraging AI for Marketing and Public Relations (24:45) Maximizing Content with AI (25:23) The Human Touch in AI Content (28:00) Tom Bilyeu on AI and Content Creation (35:01) Reid Hoffman on AI Agents (38:32) Future Predictions and Trust in AI Try OpusClip for FREE: Visit https://www.opus.pro/clipanything Resources Mentioned: YAP E254 with Jen Gottlieb: youngandprofiting.co/4324ayp YAP E291 with Gary Vaynerchuk: youngandprofiting.co/41DRxcd YAP E252 with Harley Finkelstein: youngandprofiting.co/4i2IYN5 YAP E230 with Ken Okazaki: youngandprofiting.co/3Ervwnx YAP E226 with Neil Patel: youngandprofiting.co/4gqjng0 YAP E316 with Kat Norton: youngandprofiting.co/40I34q4 YAP E155 with Kelly Roach: youngandprofiting.co/4h1LfrD Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha Instagram - instagram.com/yapwithhala Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, entrepreneurship podcast, business, business podcast, self-improvement, personal development, starting a business, strategy, investing, sales, selling, psychology, productivity, entrepreneurs, AI, artificial intelligence, technology, marketing, negotiation, money, finance, side hustle, startup, mental health, career, leadership, mindset, health, growth mindset.
Chapter 1: What is the main focus of this episode?
Hello, young and profiters. Welcome to the sixth and final episode of the Yap Creator Series presented by Opusclip. In this series, we're diving deep into the art and science of content creation, how to create, connect, and thrive as a modern day creator. We're finishing up this series with a look into the brave new world of AI content creation.
But since we started using Opusclip, everything's changed. Editing is faster, easier, and believe it or not, my team says it's fun. Imagine you've just wrapped up shooting a long day of content. You're sitting at your desk, staring at hours of raw footage and feeling that familiar wave of overwhelm.
In this episode, we'll dive into some practical AI strategies that can help you unlock your creative potential. And you'll hear from Yap guests like Dean Graziosi, Tom Bilyeu, Jen Gottlieb, and Reid Hoffman about how they think AI will remake content creation and entrepreneurship in the future. Let's start off with this hard truth.
You know, going through all those clips, searching for that perfect moment, wishing you had more time to just shoot more content and be creative. But that's where Opus Clip comes in. It does all the heavy lifting with its AI-powered Clip Anything tool. All that hard work is taken care of.
You click a button and Opus Clip starts working its magic, automatically scanning your footage and pulling out those viral highlights, key moments, and hidden gems. It can even automatically include B-roll. It's not just about finding the best clips. It's about saving you time and making the process smoother. Plus, the videos look amazing. Our videos are looking better than ever.
If you want to be an entrepreneur and a content creator in 2025, you have to learn how to use AI tools. It's no longer an optional feature or nice to have capability. You need to know how to use AI and how to figure out how it can best help your business. AI has already transformed entrepreneurship in recent years.
Today, AI and other online technologies have made it possible for people to start a business in a matter of hours with minimal upfront costs. Dean Graziosi, the iconic entrepreneur, business expert, and co-founder of Mastermind reminded me recently of how far we've come as entrepreneurs over just this current century.
It is way better than what we could have created from scratch. If you're ready to create smarter, not harder, try Opus Clip for free at opus.pro slash clip anything. That's opus.pro slash clip anything. And trust me, you'll never want to go back to the old way of editing. Hello, young and profiters. Welcome to the sixth and final episode of the Yap Creator Series presented by Opusclip.
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Chapter 2: How has entrepreneurship evolved with AI?
When I started 27 years ago, listen to this, Hala, I had to produce an infomercial because there was no internet. People are like, why did you do infomercials? Like, because I'm old. Like, there was no internet. So I had to produce an infomercial, which was $150,000. And I used credit cards to get half that done. I had to get product built. This was when there was DVDs and cassette tapes.
In this series, we're diving deep into the art and science of content creation, how to create, connect, and thrive as a modern day creator. We're finishing up this series with a look into the brave new world of AI content creation. In this episode, we'll dive into some practical AI strategies that can help you unlock your creative potential.
and booklets. I had to get product printed and I had to put it in the warehouse and tapes and DVDs. I had to hire a company to ship it. Then I had to pay $50,000 in TV media just to get a test. So I was in over $200,000 and I was selling a $37 course. Like my family's like, you're an idiot. Like how many of those $37 courses do you have to sell just to get your money back?
And you'll hear from Yap guests like Dean Graziosi, Tom Bilyeu, Jen Gottlieb, and Reid Hoffman about how they think AI will remake content creation and entrepreneurship in the future. Let's start off with this hard truth. If you want to be an entrepreneur and a content creator in 2025, you have to learn how to use AI tools. It's no longer an optional feature or nice to have capability.
All of that had to happen. Fast forward today. You could literally use AI to help you unlock your life experience, to turn it into a coaching program or a course or a workshop or a monthly membership. You literally could do that in hours, right? You could get the framework of what you do. I would love to know your entrepreneurial journey. When I met you, you wanted to be an entrepreneur.
You need to know how to use AI and how to figure out how it can best help your business. AI has already transformed entrepreneurship in recent years. Today, AI and other online technologies have made it possible for people to start a business in a matter of hours with minimal upfront costs.
Now you've got 60 or 80 employees and a thriving business. I would pay anything. I want to know your story. If you were 27 years ago, you'd have to do all things I did.
Right now, you literally could go to AI for a day, lay it out, film on your phone, and plug into a system where by the end of the week, for the cost of like five cups of coffee, you could be online targeting your ideal client and making sales. So if you look at why it's been easier, things are getting exponentially easier every single day. People say to me, is AI going to take my job?
Dean Graziosi, the iconic entrepreneur, business expert, and co-founder of Mastermind, reminded me recently of how far we've come as entrepreneurs over just this current century.
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Chapter 3: What role does AI play in content creation?
Absolutely. And I think it's a combination. So I think AI is a big part of it. I think the Internet and access to data was part of it. The cloud computing was a big part of it. Right. So it used to be. You know, if you were a software engineer, the hardest part was raising money because you had to buy a lot of computers just to get started.
Like Dean said, AI is making some things exponentially easier. And if you aren't going to take advantage of that in your business, then you can bet that other entrepreneurs out there will be using it in theirs.
Now all you need is a laptop and a Starbucks card and you can sit there and start going and then... rent out the cloud computing resources as you need them and pay as you go. And so I think AI will have a similar type of effect. You can now start doing things much more quickly. You can prototype something and go to a release product much faster. And it'll also make it more widely available, right?
And because AI, along with the internet, cloud computing, and access to data, have made it easier than ever for people to start businesses, you can expect a jump in the number of solopreneurs and entrepreneurs in the years ahead as well.
Peter Norvig, the former head of search at Google and an AI expert, told me about some of the advantages that he thinks AI savvy entrepreneurs will have in the years ahead, including an unprecedented opportunity to challenge much larger competitors and established brands.
So there's a lot of So I live in Silicon Valley, so I see all these notices going around of saying, looking for a technical co-founder. So there's lots of people that say, well, I have an idea, but I'm not enough of a programmer to do it, so I need somebody else to help me do it. I think in the future, a lot of those people will be able to do it themselves, right?
So this conversation made me realize that there really is no better time to be an entrepreneur, because as we were talking about, a lot of jobs might get replaced by AI. And when you're an entrepreneur, when you own the business, you're sort of in control of all those decisions. And you're the one who might end up benefiting from the cost savings of replacing a human with AI.
So I had a great example of a friend who's a biologist and he said, you know, I'm not a programmer. I can pull some data out of a spreadsheet and make a chart, but I can't do much more than that. But I study bird migrations and I always wanted to have like this interactive map of where the birds are going and play with that.
So do you feel like AI is going to generate a lot more entrepreneurs and solopreneurs in the future?
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Chapter 4: How can AI benefit entrepreneurs and solopreneurs?
Cool. So what are the ways that you advise that entrepreneurs use AI in the workplace right now?
I guess so, you know, you could help build prototype systems like that. You can do research. You can ask, you know, give me a summary of this topic. What are the important things? What do I need to know? As you said, creating artwork and so on, if that's not a skill you have, they can definitely help you do that. looking for things that you don't know is useful.
So I had a great example of a friend who's a biologist and he said, you know, I'm not a programmer. I can pull some data out of a spreadsheet and make a chart, but I can't do much more than that. But I study bird migrations and I always wanted to have like this interactive map of where the birds are going and play with that.
And so I think just being aware of what the possibilities are and having that as one of the things that you can call upon. It's not going to solve everything for you, but it just makes everything go a little bit faster.
And he said, and I knew a real programmer could do it, but it was way beyond me. But then I heard about this co-pilot, and I started playing around with it, and I built the app by myself. And so I think we'll see a lot more of that, of people that are non-technical or semi-technical who previously thought, here's something that's way beyond what I could ever do.
Yeah. Do you think that AI is going to help accelerate income inequality?
I think it's kind of mixed. Uh, so, you know, any kind of, uh, software, any kind of, uh, goods with zero marginal cost tends to concentrate wealth in the hands of, of a few. And so that's definitely something to be worried about. Uh, With AI, we also have this aspect that the very largest models are big and expensive. They require big capital investments.
I need to find somebody else to do it. Now I can do it myself.
Yeah, I totally agree. And we're seeing it first with like the arts. For example, now you can use Dolly and be a graphic designer. You can use ChatGPT and be a writer. So many of the marketing things are already being outsourced by AI. It's only a matter of time where some of these more difficult things like creating an app, like you were saying, is going to be able to be done with AI.
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Chapter 5: Is AI accelerating income inequality?
And he believes that those who can level up their skills to keep up with that pace of change will rise to the top. A lot of the times when we're thinking about AI, we're thinking about how it replaces something. But this is really all about how it's supporting students. How do you think that this could also translate in the workplace or in the private sector?
And if you'd asked me two years ago, I would have said, oh, you know, all the AI is going to migrate to the big cloud providers because they're going to be the only ones that can build these large state-of-the-art models. But I think we're already going past that, right? So we're now seeing these much smaller open source models that are almost as good and that
Yeah, you know, I think it is a big, interesting question on what AI is going to do to the labor force broadly. I think, you know, the meme that has been going around over the last year, year and a half has been you won't get replaced by an AI. You're going to get replaced by a human using an AI.
don't impose a barrier of huge upfront costs. So I think there's an opportunity. Yes, the big companies are going to get bigger because of this, but I think there's also this opportunity for the small opportunistic entrepreneur to say, here's an opening and I can move much faster than I could before and I can build something and get it done and then have that available.
And so I think the imperative is that almost in any industry, if you learn to leverage these tools to be more productive, you're going to be in a good place and maybe be more productive in more domains as well. So I think that's where the education system needs to make sure that students can leverage these tools, one, to enhance their own learning. At the end of the day, if you can...
As AI continues to advance, those who fail to adopt risk will fall behind their more tech-savvy competitors. But those who can figure out how to leverage AI effectively will have a major competitive advantage. Sal Khan, the founder of the Khan Academy, who's working with OpenAI to develop AI tools for teaching students, told me that AI is going to fundamentally change the nature of work.
If you want to be, you know, people write, people say how AI can do writing well, how it can do software engineering well. The reality is you're still going to need people to be able to put those pieces together. So instead of being the person writing the basic code, you're going to be more of the software architect or the project manager.
Instead of being the entry-level writer, the world is going to need more editors, more people who can put things together. But no one wants an editor or a software architect who can't write or code as well as the junior writers or the junior software engineers. So I think it's still an imperative for people to learn their traditional academic skills. In fact, maybe better than in the past.
And he believes that those who can level up their skills to keep up with that pace of change will rise to the top. A lot of the times when we're thinking about AI, we're thinking about how it replaces something, but this is really all about how it's supporting students. How do you think that this could also translate in the workplace or in the private sector?
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Chapter 6: How can AI revolutionize content marketing?
And that's the short form content. So the hooks nowadays using ChatGPT does help us get there faster. It's like... I can't think of an analogy here, but it just gets us there faster. So we're no longer starting from zero. We're starting from maybe 60 or 70 and then our coaches will finish the rest.
But of course, AI is not just helpful for generating ideas. It can do so much more. As I discussed with the video marketing expert, Ken Okazaki, AI can also generate multiple title and hook options for improved content performance. So for hooks lately, I've been using ChatGBT for anything that I have to come up with some sort of title. I'm like, say this in 10 different ways, right?
Yeah, I love that. AI can also help you repurpose your content across different platforms, maximizing its reach and impact. For example, AI can help you take an audio podcast content and create text-based content, social media clips, videos, and more. And according to the online marketing guru, Neil Patel, this kind of content repurposing can be a game changer for marketing purposes.
Have you been using ChatGBT for that kind of thing?
We have this one-on-one coaching with our clients because a lot of agencies, they actually provide all the tools. They say, just send us the video and we'll do everything else for you. Send us the podcast. We'll do everything or we'll give you all the gear. And the gap in the market is huge. actually someone to show up and live direct and coach people.
What are the biggest trends that you see this year in marketing?
The biggest trend that we're seeing this year right now in marketing is podcasting. So people look at podcasting. We serve it over 8,000 companies. And we found that the two big trends were podcasting and AI. And here's what I mean by that. When we look at the total number of blogs out there, it's over a billion. When you look at the total number of podcasts out there, it's less than 10 million.
A lot of people, they don't create it because they don't have the time, their schedule's too full, or they get set up and then their hour turns into 15 minutes because of all the other stuff they have to take care of, but the accountability. So our coach is actually now using some AI, using their own experience as marketers We'll create all of the content plans. And that's the hook.
It's a wide open ocean. And then people are starting to repurpose that content and use it all over the place. Because you can use a podcast content to turn it into text-based content. You can use it to turn it into social media clips, whether it's shorts or long-form video.
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Chapter 7: What are the trends in AI and podcasting?
If you wanna create high quality content at lightning speed, Opus Clip is the AI tool you need in your corner. Whether you're a seasoned creator or just starting out, Opus Clip helps you unlock the full potential of your content by transforming long form videos into impactful short clips that engage your audience.
AI can make content generation and deployment so easy at times that you can lose sight of your own role in the finished product. The networking expert Michelle Tillis-Letterman cautions that while AI can automate some tasks for us, it's important to maintain a human touch and authenticity in your content. I think AI is really going to help people with technical skills, right?
At Yap Media, we're using Opus Clips AI features as a growth hack to streamline our content production and scale faster. By leveraging Opus Clip, we can quickly extract the most engaging moments from our long-form podcasts and then turn them into bite-sized, shareable clips perfect for social media.
And these hard skills that we once used to need to go to school for and train for and memorize, we no longer are going to need to do that because AI is going to handle the hard skills for us. But what it can't do is the soft skills. And that's what makes connectors so special, right? And so I think being a connector is going to be actually more valuable.
This has allowed us to consistently create content that resonates with our audience while saving valuable time and resources. With Opus Clip, we can maximize the reach of every piece of content we produce, ensuring that it's optimized for platforms like Instagram, TikTok, and YouTube Shorts. It's not just about saving time. It's about boosting our content strategy and staying ahead of competition.
And it's skill that more hiring managers and people are going to desire as time goes on and as AI starts to take more precedent in the workplace. I think being a connector is going to even be more valuable.
So if you're looking to take your content creation to the next level, Opus Clip is the AI hack that will help you create, share, and thrive as a modern day creator. Finally, I wanted to take a step back and sketch out a future where AI is at the core of content creation and what it means to be an online entrepreneur.
I do worry about AI kind of removing the authenticity from our communications. Because one of the things AI does for us is it helps us draft communications really quickly. And then we might edit, but we might be, you know, sending things without really putting ourselves into them. And that's where that authenticity and that connection can get lost.
First, I want you to hear from Tom Bilyeu, who told me that the world as we know it as a content creator will end in the next two years. Here's his thoughts about increased competition as a creator with AI and how he thinks we should try to manage all this change. So one of the things that I read is that you say that content creation is going to completely change.
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Chapter 8: How does AI enhance public relations efforts?
Like I kind of imagine everybody being an entrepreneur, having agents that work at their personal company, basically. And you basically have to be the best at coordinating your agents and figuring out how to like mobilize all that AI and all your AI support. And so smart people are going to be smarter at that. Right.
We may have one that we're, you know, particularly the hollow or read, you know, ongoing companion, always, you know, always around us and helping us with things. But there's going to be a suite of them, you know, with kind of different specialties and different engagements. And by the way, your, you know, your office,
And creative and innovative people are going to be more creative and innovative when it comes to their own agents. And so I just feel like a lot of people are probably worried that like, you know, there's not going to be any room for them to your point as humans. But I really think it's going to be how you manage your A.I.
is going to have one, your working group is going to have one, and probably your podcast is going to have one, et cetera. And we hear fairly soon, and people say, well, if they're agentic, does that take my agency away? And the answer is no. The same way that when you work with colleagues and you work with employees and everything else, that expands your agency. That doesn't take it away.
In addition to training, it's also deploying, organizing, executing, you know, strategizing, all of the above. And that's part of the reason why, you know, kind of with super agency and the other kind of content that I've been trying to get out there in people's hands, like start playing with it, start exploring because you want to start developing.
And by the way, these agents will be making predictions off all the data, which is a lot more than any of us have, about what things would be really good for us
building the muscles and getting engaged with it is really important. And that's the most central thing. And again, part of the reason I called it agency, because it's like, you know, own your agency and go do it. And part of the super agency is when millions of us all start doing that, it benefits all of us much more than just even the technology benefits each of us individually by ourselves.
Yeah, I mean, I have to say thinking about agents is so mind blowing. And when I think about AI and all the talks that I've had, a lot of people talk about it as being like a great equalizer. And we were just talking about how humans are not gonna work and everything like that, but I'm competitive, right?
So one of the things that I wanted to talk to you about was trust when it comes to AI, because I feel like a lot of people are worried about misinformation. There's so many deep fakes out there and people are just worried about trust when it comes to AI. So what are your thoughts around that?
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