Trad wives are having a moment. A new conservative women’s magazine promising to be the anti-Cosmo is capitalizing on the trend. This episode was produced by Victoria Chamberlin, edited by Amina Al-Sadi, fact-checked by Laura Bullard, engineered by Andrea Kristinsdottir and Rob Byers, and hosted by Noel King. Transcript at vox.com/today-explained-podcast Support Today, Explained by becoming a Vox Member today: http://www.vox.com/members The archetype of a 1950s housewife. Photo by Debrocke/Classicstock/Getty Images. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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If you are a woman on God's green earth on Al Gore's internet, then your algorithm has at some point served you Nara Smith, the soft-spoken model who loves to cook for her husband and kids.
My toddlers were playing in the backyard. They asked me for a Capri Sun. Since I had all the fruit at home to make some, I told them to give me a minute.
Nara's Capri Sun doesn't have any added sugar or citric acid or any of those sus natural flavors that are in the store-bought one. It's all from scratch.
I also added some cold grapes and it was time to start juicing all of my fruit.
But then she does put it in a little plastic pouch with the straw, just like it's a real Capri Sun, which is incredibly cute. And now somehow you've lost 10 minutes and there are hundreds more of these videos. And really, you need to get offline and go do something with yourself, but you cannot look away. What is happening to you? You have entered the world of trad wives.
They are coming up on Today Explained.
Right as I was done cleaning up, they wanted a second one.
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