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The School of Greatness

4 Money Mindset Secrets to ATTRACTING Wealth & Abundance

Mon, 17 Mar 2025

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I'm going on tour! Come see The School of Greatness LIVE in person!Get my new book Make Money Easy here!What if the invisible beliefs quietly running in your mind are the exact reason you're not experiencing the financial abundance you desire? In this special episode, I've gathered four of the most transformative money mindset insights from my conversations with today's leading wealth experts AND added my own BRAND NEW insights. Dan Martell reveals how our subconscious beliefs about money and success are often sabotaging our financial growth without us even realizing it. Jaspreet Singh shares the crucial shift from consuming to investing that separates those who build lasting wealth from those who earn high incomes but remain financially fragile. Ken Honda invites us to completely reimagine money as flowing energy rather than something to hoard, while Rob Dial provides actionable strategies to rewrite your internal money story for lasting abundance. Whether you're struggling with financial insecurity or looking to expand your wealth consciousness, these game-changing perspectives will transform how you think about, attract, and grow your money.In this episode you will learn:How to identify and rewrite the limiting money beliefs that are keeping you stuck in financial scarcityThe five-step framework for building real wealth regardless of your current income levelWhy treating money as flowing energy rather than something to hoard actually attracts more abundance into your lifeThe exact language patterns and daily affirmations that can reprogram your relationship with wealthWhy most financially successful people are also the most generous, and how this counterintuitive approach accelerates wealth creationFor more information go to https://www.lewishowes.com/1746For more Greatness text PODCAST to +1 (614) 350-3960More SOG episodes we think you’ll love:Dan Martell – greatness.lnk.to/1642SCJaspreet Singh  – greatness.lnk.to/1644SCKen Honda – greatness.lnk.to/1331SCRob Dial – greatness.lnk.to/1516SC Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy!Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX

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Transcription

Chapter 1: How can subconscious beliefs about money keep you broke?

01:23 - 01:42 Dan Martell

I always look at two things. Let's say the goal is becoming rich. There's two parts of this. There's this limiting beliefs you have about yourself about being rich. And then there's the negative beliefs you have about the achievement. So both of those are in the mind. So think about limiting beliefs is like, well, I can't do this. I've never done this before.

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01:43 - 02:05 Dan Martell

And I know the person has this belief if I hear the language. And you know what I'm talking about. This language like could, should, it'd be nice right one two yeah yeah that language has the expectation of failure built into it So that's the limitation beliefs. And then on the other side of the coin of the outcome is the negative beliefs. So what's the negative beliefs that keeps people broke?

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02:05 - 02:15 Dan Martell

The rich people are evil. There's no chance you're gonna wake up to try to be rich if you believe rich people are evil or rich people don't pay taxes or rich people took advantage of somebody or rich people are unhappy.

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02:16 - 02:20 Lewis Howes

Because if you believe rich people are evil, you don't wanna become that belief of evil.

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00:00 - 00:00 Dan Martell

If I held a knife to your throat and said, step forward, You'll be like, well, I don't want to step forward because I'll hurt myself. It's like, yeah. So you'll never push for the goal if you think the outcome is negative. So until we work through those beliefs, I've seen that's what I call self-sabotage.

00:00 - 00:00 Dan Martell

The biggest work I do with entrepreneurs is understanding what are the unconscious beliefs they have that are literally self-sabotaging their progress to winning.

00:00 - 00:00 Lewis Howes

What are the beliefs that most people have around money that are holding them back then? Is it that money's bad or people with money are takers or what is it?

00:00 - 00:00 Dan Martell

Yeah, I think it's anything negative. So, I mean, I know I had money beliefs around. I used to, I had this crazy belief that everybody had to go bankrupt. that everyone had to in order what? If you want to be successful. Really? It was this weird belief. I read Donald Trump's book, and I read a bunch of other people's books.

00:00 - 00:00 Dan Martell

And when you look at the history, they all talk about if you're really trying, you're taking risks, and at some point, you'll probably go bankrupt. So get used to it.

Chapter 2: What are the negative perceptions of wealth and how do they affect us?

03:44 - 03:56 Dan Martell

I was quiet about it. I didn't allow myself to buy anything nice until I was 30. I made my first million at 27, multimillionaire at 28, and it wasn't until I was 36 that I allowed myself to buy a McLaren.

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03:57 - 04:17 Lewis Howes

Dude, it's so funny you say this. Isn't that crazy? It's so funny you say this because I still don't really buy myself anything. I mean, I bought a nice home. Yeah, you bought a beautiful home. I'm buying like... You know, I'm not buying things to like show off that I have money though. Like I don't showcase my home. I'm not like taking photos of it and posting it online and like, look at me.

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04:18 - 04:36 Lewis Howes

My friend got me a Rolex for my 40th birthday last year. I think I've worn it like seven times. Cause part of me is still kind of like, should I be wearing this? Talk to me about that. You know, it's well, part of it is not my style. You know, I don't like to, you know, part of it's like, I just wear the same black thing. Just like you're wearing a black t-shirt. Exactly. So that's part of it.

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04:36 - 05:00 Lewis Howes

The other part of it is, is. know i don't want to reject money coming my way by by not wearing it but it's also like how are people going to are they going to judge me or they don't want more from me are they going to be thinking i should be doing more it's just like do you also do i want to attract some type of judgment that is unnecessary i don't know it's like it's kind of a lot of that

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00:00 - 00:00 Dan Martell

Well, and that is it. So you said a few things that I just want to kind of pull up to the surface is one of them is I'm worried if they expect me to do more. A lot of people don't want to call their shot or live a bigger life because then that becomes the new floor they got to live into. So that's a fascinating one.

00:00 - 00:00 Dan Martell

It's like, well, I don't want to create wealth because then I have to maintain that. And if I lose and people will visually publicly see me rise and fall. Yeah, that holds a lot of people back.

00:00 - 00:00 Lewis Howes

I'm not afraid of the rise and fall because I'm in the bottom.

00:00 - 00:00 Dan Martell

But it's the it's the around.

00:00 - 00:00 Dan Martell

yes 100 and and um like for me it was what would my family say like oh you're too cool for us now why did you get that kind of car i remember dude i got the car especially canadian oh yeah it was the only mclaren in the province i lived in and they used to have to go to montreal to get service wow and i remember the first time i had it for almost two weeks i didn't want anybody to know it was in the garage i was i was i wasn't even sure how it was gonna like

Chapter 3: Why do some high-income earners remain financially fragile?

08:04 - 08:08 Dan Martell

Yeah, I'm gonna say Gary Vee for sure. I know you know. I just interviewed him yesterday.

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08:08 - 08:13 Lewis Howes

Yeah, I mean, Gary's- What are the characteristics about the wealthy like Gary that you respect?

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08:14 - 08:33 Dan Martell

That he uses his money to create and to help other people. And I would aspire to always be that. And that's what it is. And I think that if you truly, it's like when people say, well, I don't need to be rich. And I'm like, cool, why don't you become rich? And then if you wanna do good with it, then you can. Like, why wouldn't you accumulate the resources?

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08:33 - 08:46 Dan Martell

If you think somebody else, the government, this other entrepreneur, the CEO isn't going to do right by having that money, go get it. And once you got it, decide what you want to do with it. Right. That's the way I think about it. So when I watch Gary

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00:00 - 00:00 Dan Martell

you know, create his empire and then reinvest it into content and helping other people and running these big events and building companies, inspire entrepreneurship and help and really like help other people around them become wealthy. I mean, we've seen Gary over the years make concessions for his career for other people. I mean, dude, even the fact that he helped build his dad's wine shop.

00:00 - 00:00 Dan Martell

Most people don't know this. He built it to 60 million. He owned none of it and was paying himself maybe 100K a year. Dude, I don't pay my CEOs 100K a year if they're generating 60 million a year. Dude, that's not how the math works. So he inspires me just the way he shows up. I think Alex and Layla Hermosi, friends of ours, they do the same thing.

00:00 - 00:00 Dan Martell

They're very much like, how do I use this to create more? How do I buy back my time? Because I really think it's about an experience and a leverage thing. Wealth should be an opportunity to live a more fully developed life. I think the word empire subtitle in my book, I believe an empire is a life of unlimited creation you never have to retire from.

00:00 - 00:00 Dan Martell

And I think everybody should want to aspire to do that. Just be a creator. That's why I talk a lot about artists and creators in the book. The book's really meant for people that are starting off, because I don't want them to get the wrong head space for what it means to be successful. And I try to teach them how to value their time, the math behind it, the value of it, the worthiness.

00:00 - 00:00 Dan Martell

And then allow yourself to, if you have a desire to drive a supercar, don't tame it. If you have a desire to own a jet, don't tame it. There's nothing wrong with that. Live in a beautiful home. I think the number one thing you could ever do for somebody else is inspire them. to live a bigger life and you don't inspire people by playing small.

Chapter 4: What is the five-step framework for building real wealth?

14:18 - 14:37 Jaspreet Singh

Well, some people who have made millions and millions of dollars died with nothing in their name, died being broke and lived broke. Building wealth is really a matter of time and freedom. And what I mean by that is I can make a million dollars a year and be broke, which a lot of people actually are.

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14:37 - 14:47 Jaspreet Singh

We're out here not far from Beverly Hills and a lot of people are making a lot of money but are broke. And I see this all the time because I work in this financial education space where I have met...

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14:48 - 15:11 Jaspreet Singh

countless doctors, because I talk about this a lot, people who are making three, four, five, $600,000 a year that have no savings, no investments, and no idea where to start because when you start to make more money, you first think, if I had an additional $100,000 a year, oh my God, I could do so many things. Because we think in terms of spending. If I had $10,000 a month, what would I do?

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15:12 - 15:31 Jaspreet Singh

Well, I would first go to Cancun. I'd buy myself a nicer car. I'd go on a nicer, you know, whatever. We consume. We consume. That's how we think. We're conditioned to think that way, that America is a consumer nation. We are the largest consumers of things in the world. I like to say that Americans make a dollar to spend $2.

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00:00 - 00:00 Jaspreet Singh

Traditional Indian mindset people make a dollar to spend 20 cents because they're conditioned to save. Not saying either one of these is right. They're both wrong, but- When most people are conditioned to consume and spend, you make more and you spend more. And you might think, well, how can you spend a million dollars a year? It's very easy. It is very easy to spend a million dollars a year.

00:00 - 00:00 Jaspreet Singh

You start buying some nice homes. You start going on some expensive vacations. You start buying some expensive clothes. And there goes your million dollars a year. Gone. And that's what happens to a lot of people. So we talk about the difference between building wealth and making a lot of money. You got to take the money that you earn and not spend it. And you got to put this to work.

00:00 - 00:00 Jaspreet Singh

And so let me break this down this way. Becoming wealthy comes down to five steps. And I've talked about it in many different forms, but I'm going to break down into the simplest root thing you have to understand. Number one is you got to earn money. And if people say, how do I earn money? It doesn't matter. It could be a side hustle. It could be a business. It could be a job.

00:00 - 00:00 Jaspreet Singh

You could have some money coming in. Once you make some money, number two is you don't spend all of your money. And that means when you make $1,000, you don't spend all $1,000. How much do you spend? Let's not worry about the nitty gritty yet. Just don't spend all of your money.

00:00 - 00:00 Lewis Howes

Well, most people make $1,000 and they spend 1,500. Yeah. They use their credit card to spend more than what they have because they think, well, I'll be able to pay this off next month because I have another $1,000 coming in. Exactly. And then they get into more and more debt because they're over consuming.

Chapter 5: How can you align with abundance and let go of scarcity thinking?

25:58 - 26:20 Lewis Howes

What happens when your heart is not excited. Let's say you have a project you're working on. I'm assuming all of your books you're excited about, but maybe there's an event you're supposed to go to or something that you said yes to. And you realize your heart is not excited about this. What do you do then? Do you do it, but then you don't repeat it the next time?

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26:21 - 26:22 Lewis Howes

Or what do you, how do you navigate that?

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26:23 - 26:51 Ken Honda

So I want to be a nice person. So once I said yes, I'll do it. But I try to be very careful with what I say when I say yes. So I have a great team. So they'll just check. They'll check. Because I want to be nice to everybody. So I'm likely to say yes too many times. So my secretary on my team says, Ken, are you sure about this? Yeah, probably not. So can you come up with something?

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26:51 - 27:00 Ken Honda

Well, I'm glad you're here. You didn't reschedule this interview. Yeah. But in general, I'm trying to listen to my heart. That's good. And that led me here.

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00:00 - 00:00 Lewis Howes

I think a lot of people don't understand the power of a daily affirmation or a daily check-in with yourself, just like you talked about for two minutes. For someone that doesn't believe in affirmations,

00:00 - 00:00 Ken Honda

What would you say to them? So even if you don't believe it, you must be saying something to yourself. This is a terrible day. It's so hot. I don't like this. So subconsciously, you're saying something about your life or about yourself, about your friends or about your clients. Oh, I hate working with this person. Something like that. So I think it's an affirmation by itself.

00:00 - 00:00 Ken Honda

So just write down what are the things that you say to yourself subconsciously, you can probably figure out. And is that a happy thought? And then unfortunately, a lot of the things that we talk to ourselves are negative. So do you want to feed negative thoughts like this? Or do you want to pour more positive thoughts? You have a choice. But unless you write them down, You never know it.

00:00 - 00:00 Ken Honda

And then you may find that the reason why you get depressed, because I keep telling you about life. No wonder I feel depressed. So if all the things you talked about you, positive and loving, It's what you get. Yeah, exactly.

00:00 - 00:00 Lewis Howes

And can you tell me how we can think about money as energy? In the book also, I saw you writing about how money is energy and sometimes people try to make it and hold on to it. They want to hold on to it. They want to stack it in their bank as high as they can go and they don't want to spend it. Sometimes it happens.

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