The Living Your Legacy Podcast
Manoj Swarup on Turning Memory Into a Movement with Life Index
04 Mar 2025
Manoj Swarup, founder and CEO of Life Index Limited, is on a mission to preserve the memories of deceased loved ones through a digital platform that spans 195 countries. After losing his mother to cancer and COVID, he realized how easily personal stories fade with time, inspiring him to create a space where families can document and honor their ancestors for future generations. With a rapidly growing user base and an ambitious goal to reach 100,000 members in Asia alone, Life Index is redefining how we remember those who came before us.In this episode, Manoj shares the emotional journey that led him to build Life Index, the challenges of scaling a unique business, and the powerful lessons he's learned along the way. From his early entrepreneurial ventures—like building software as a teenager and opening a restaurant in India—to the hurdles of educating people on the importance of legacy preservation, his story is one of resilience and innovation. He also offers valuable advice for aspiring entrepreneurs: take action immediately, embrace failures as stepping stones, and always strive to create something truly unique.CHAPTERS02:05 - Meet Manoj Swarup: The Man Behind Life Index04:10 - The Inspiration: A Mother's Legacy06:32 - Why Memorializing Loved Ones Matters09:04 - The Challenges of Building Life Index11:45 - A Unique Business Model for Remembrance13:57 - Turning an Idea Into a Global Movement15:46 - Overcoming Setbacks & Failures in Business17:33 - Manoj’s Advice on Creating a Lasting ImpactGUEST DETAILSGuest Name: Manoj SwarupRole: Founder & CEO of Life Index LimitedCompany Overview: Life Index Limited is an online platform designed to preserve the memories and stories of deceased family members, ensuring that their legacies live on for generations to come.
Full Episode
In India, every day, 26,650 people dying every day. Over a month, that's 800,000 people. 800,000 people, how do we get to every household? And not only that, in the past several years, 50 years, you've lost about five family members each. But we're trying to get everybody on board so that the next generations don't have to suffer.
Manoj Swarup is the founder and CEO of Life Index Limited, an innovative online platform that aims to honor the lives of our departed loved ones by providing a lasting digital space for writing and sharing memorials.
I want to be remembered as somebody who made sure that everybody's legacy is left behind. Starting any sort of software or membership is very difficult. You've already grown to over 10,000 members. How did you do that? The entire thing was more about...
It spans the globe like a super high school internet. Today, Apple is going to reinvent the phone. It's not over until I win. The Living Your Legacy podcast. For those who live to leave a legacy. That's extraordinary. The impossible. Oh, that is sensational. Jordan. Jordan. Chicago with the lead. Usain Bolt is the fastest man on the planet. You can live your dream.
Hello and welcome back to another episode on our Legacy Makers podcast. Today, we're diving into the aspect of preserving one's legacy and keeping it alive, which is really fascinating. Joining me today is the founder of Life Index, fascinating business model, which I really love, super affordable and really impactful to hopefully millions of people out there. Welcome to the show, buddy.
Thank you very much. It's lovely to be here. So I know you've flown a long way from my homeland, England, right? Yes. And sadly, the sun isn't any better here in Miami for you, but welcome to the show and thanks for being here. Anyone watching that doesn't maybe know who you are, do you mind just giving a quick intro? Sure.
My name is Manoj Swaroop. I'm the founder and CEO of Life Index. Now, Life Index is something we do as we preserve details and stories of deceased family members. We're the only platform in the world which does this. And this is across 195 nations.
195 nations. I know you're approaching quickly about 25 offices around the world, right? And keep expanding because the idea is to impact every family, right? Preserve that data. Where did this idea come about?
So I lost my mother four years ago to COVID and cancer. And that's where I started pondering upon, what do we do? Now she's gone. She's done so much for me for 40 years. What am I giving her in return? Taking care of her while she was going through the cancer and COVID? I thought it wasn't enough. So I came back and I said, let's put up a statue in a town where she grew up.
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