The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
Tue, 18 Feb 2025
SUMMARYJuliet Wright, a parallel entrepreneur, author, and brand architect, has an inspiring story of resilience and reinvention. Having started her entrepreneurial journey at just 18, she built a thriving career in photography, only to lose everything—her business, marriage, and financial stability. Left with only $3.74 and four children, she rebuilt her life from scratch, creating multiple successful businesses, including Tally Creative, a branding agency that helps ambitious entrepreneurs craft their personal and business brands.In this episode, Juliet shares her journey of rebuilding, the importance of perseverance, and how she helps others connect the dots in their brand ecosystem. She dives into strategies for success, overcoming fear, and making bold business moves. She also discusses the legacy of hard work passed down from her family and how she aims to be a catalyst for others, ensuring they have the support and opportunities they need to succeed.CHAPTERS02:07 - Starting Over with $3.74 and 4 Kids04:15 - The Entrepreneurial Journey Begins at 1806:42 - Losing It All & Rebuilding from Scratch09:11 - Connecting the Dots: Building a Brand Ecosystem11:25 - Dream Big & Own What You Want13:32 - Creating Legacy Through Hard Work15:41 - Entrepreneurship Is About Resilience17:12 - Paying It Forward: Helping OthersGUEST DETAILSName: Juliet WrightBook Titles:Grief and BeyondRed ThreadEverything Is For My RecoveryCompany: Tally Creative
Chapter 1: How did Juliet Wright start her entrepreneurial journey?
She is the founder and director of brand development at Tally Creative, a branding agency based in Nebraska that is committed to taking ambitious doers to the next level.
I don't come from money or from success. I'm the only entrepreneur in my direct line. My mom was a kindergarten teacher. My dad was a farmer. But my family has a legacy of hard work.
Chapter 2: What challenges did Juliet face after losing everything?
The great thing about America is everyone wants to be an entrepreneur. Most don't know how to start, where to start, or what the heck to do. Give us some tips for them.
Yeah, I always say...
It spans the globe like a super high school internet. Elvis. Today, Apple is going to reinvent the ball. It's not over until I win. The Living Your Legacy podcast. For those who live to leave a legacy. That's extraordinary. The impossible. Oh, that is sensational. Chicago was the lead. Usain Bolt is the fastest man on the planet. You can live your dream.
Chapter 3: How does Juliet help others with their branding?
Hello and welcome back to another episode of Legacy Makers. Joining me today is Julia, who's a brand stylist, brand expert, and has literally lost it all. And she's building it back bigger than ever and leaving her legacy. Julia, welcome to the show.
Thank you so much for having me, Rudy.
So it's good to have you here. I know we've spoke offline a lot about what all the big things you're up to. You've been behind the scenes, worked on hundreds of brands and obviously shared your story in the episode about your upbringing and how you've literally lost it all. And you keep going and you're always building and growing and whether you're working on your own businesses or
working on all the companies you help that's one common denominator of successful entrepreneurs is they keep getting punch punch punch but they don't stop so I'm excited to have you here and dive into that a little so yeah me too absolutely I think that's what it's all about it's like you know just keep one foot in front of the other good day bad I always say good day bad day sick day snow day like how are you going to show up for yourself for your company for your brand
And that's what I preach to my clients. And that's also the life that I'm living.
Yeah. So look, if someone's listening, they're like lost it all. What does that mean? Do you mind sharing your kind of story for a minute?
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Chapter 4: What strategies does Juliet suggest for overcoming fear in business?
Chapter 5: How does Juliet define success and resilience in entrepreneurship?
Chapter 6: What legacy does Juliet aim to create through her work?
And that's what I preach to my clients. And that's also the life that I'm living.
Yeah. So look, if someone's listening, they're like lost it all. What does that mean? Do you mind sharing your kind of story for a minute?
Yeah, absolutely. I started my entrepreneur journey two weeks out of high school. I got my first tax ID number. College was never in my plan. I really had to fight my guidance counselor as they kept trying to tell me, you know,
fast foods your future if you don't go to college and I I put my feet down I said no I want to start my own business I was working in a photography studio I knew I had the eye and I knew I could do it and my mom had her PhD in education wasn't crazy about me not going to college and she said I'll give you a year
Chapter 7: What advice does Juliet give to aspiring entrepreneurs?
I turned around and I took senior photos for the 800 underclassmen under me and worked harder than I ever had. And I proved it to her. I proved it to myself, to anyone I had to that I could make this work. And so, yeah, I started building at 18. Had about a 10-year career. Ended up traveling the world working for companies doing photography. And then in a moment, walked away.
from a marriage, from a house, from a business. I had $3.74, four little kids, zero credit. I didn't have a credit card. I didn't have a cell phone. I didn't have anything. And I had to figure it out and I did. It's been about 10 years now. So it's interesting looking back. It happened about 10 years ago and I've had about 10 years of building, which has been hard.
And now I feel like this next season is just going to be the season of abundance. And I'm so looking forward to it.
Well, it's something there memorable that you had more children than you did dollars in your bank account. Right. And then you took that now and have built successful businesses and helped lots of businesses. So if someone's listening and they don't maybe know what you're up to, do you mind talking about current day, present day, what you what you work on?
Yeah, so what I work on right now, I work authors, speakers, coaches, entrepreneurs. I really help them build their brand ecosystems. And so oftentimes people say, I have a book, I have a podcast, I have this company, maybe I do something with my sister. I have all these things and they feel like they're just these random things
balls businesses floating around and i believe i have a unique gift to be able to connect the dots and say okay you have all this what if we build we might need a parent brand we might need these might be sister brands this might be a cousin there may be some strategy to not having this connected to your name how can we connect these dots and build these together and i feel like with clients as soon as i can bring that clarity
Then it's just this catalyst. And they're like, okay, now that I see where everything fits, usually I help them dream bigger. And it's adding, whether it's events or courses or funnels or the floodgates just open as soon as they get that clarity that they've been searching for.
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Chapter 8: How can clarity in branding lead to success?
Yeah. And if someone's listening right now, you know, the great thing about America is everyone wants to be an entrepreneur. Most don't know how to start, where to start or what the heck to do. What would you give us some tips for them?
Yeah, I always say start by dreaming big. I feel like oftentimes people build brands that they outgrow very quickly. And it's just that fear of saying what you really want. I love the line. You can want what you want. Like, what do you want at the end of the day? Do you want to do live events? Do you want to have a storefront? Do you want to do everything virtually? What do you want?
Because I think when we look at the outside world, everyone has their opinions.
Sure. I think a lot of society are scared to say what they want because they get judged by the less successful people of the world, which is certainly a large majority and a percentage base. And that's like they're actually... kind of scared to talk about money or success. And I see this a lot, like they have to justify why they want a bigger house or whatever.
And a lot of big successful entrepreneurs say, just buy the damn house. If you want the house, you don't need to tell anyone why you want the house. If you've worked hard, earned the money and deserve it, go buy the house, right? And it's the same in business. If you want to have this sort of venture or host these big events, then go do it.
Yeah, I finished out some Airbnb apartments this year. I do some downtown development and we had six apartments finished. And me and my business partners, we were trying to decide, do we rent these or do we do an Airbnb model? What do we do? We ran all the numbers, credited out, and we didn't know it was, you know, we didn't know the perfect answer. And finally, it was, what do I want?
Yes.
And I said, I want Airbnbs because when I have people in town, family in town, I want to have six apartments on my block. that I can let people stay in. And now it's paid off financially better than if we had rented them. But rather than tossing a coin or like asking for more opinions, just ask yourself like, what do you want?
Yeah, I love that. And then talking about, you know, what you want, right? Like you've spent the last 10 years building brands, helping brands. Where are you going over the next 10 years?
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