Wanna scale your business? Click here.Welcome to The Game w/ Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
Chapter 1: What is the importance of demonstration in advertising?
So like if you guys take anything from me when it comes to advertising stuff, demonstration, demonstration, and the third rule is demonstration. Like you describing something with your words is so much less powerful than just showing it. And so if he says, hey, I'm going to talk about this guy, like click in, share screen, pull the guy up, show the group. It's such a visual platform anyways.
You demonstrating the actual thing. I mean, AI Jack, if you've seen that whole thing, like I think a big reason why he gets a huge amount over is because of the demonstration that he's doing by doing the share screens. Let's, let's rip. Why don't you, why don't you tell everybody real quick? What's, what's the group? Give it a, give it a, give it a 60 second. Who do you help? How do you help them?
So we basically run Alma Locker's community. It's a self-improvement spirituality community around helping people make mindset shifts so they can work better towards their goals. Essentially. It's like a more practical approach to like manifestation.
Are you personal development?
Yeah, we're in the self category.
Okay, cool.
We're, we're actually ranked number one all the time. And we're creeping in with the current school games.
Must be nice. Must be nice.
But yeah, so is there anything you want me to expand on before we jump in?
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Chapter 2: How can community support enhance personal development?
I've mastered the art of focus, present moment awareness, and knowing that I'm living in a simulation. And that's exactly what I'm going to teach you within this community. And you may be asking yourself, why learn from me? Why join my community? I am a direct descendant of one of Neville Goddard's VIP students, which is my grandfather, Elmer O. Locker Jr.
And all of that stuff that Neville Goddard taught him, taught me. And I've used that. I went from being in prison for eight and a half years
getting out under three years i manifested nearly a half a million subscribers on my youtube channel manifested two supercars a super truck a beautiful house the physique of my dreams i'm super healthy i can manifest whatever i want to come my life simply by using these techniques and this is what i want to teach you and i don't want you to completely rely on my success
Proof of this, a proof of how my techniques work. I want you to go off of the members and the people that I've coached, the success rate within my community right now. My community's been open for three months now.
93.7% of the members within my community right now that are actively doing the work, following the courses, doing everything that they're supposed to be doing within my community, 93.7% of them are seeing gains in their life. They're going to the next level. They're manifesting an entirely new life.
And a high percentage of that 93% have life-changing transformations within three months of joining this community. And with all of that success within the community, I am so confident, so confident that you will see success within my community that I'm willing to offer you a five-day money-back guarantee. If you sign up and you just don't like it for any reason, you get your money back.
that's how confident i am that you're going to enjoy it that you're going to like it you're going to transform your life through these methods through these techniques and through my community but that's not all okay i'm going to now walk you through the systems we have in place within the community the entire community and then you can decide for yourself this is really a no-brainer first of all you get three live calls with me every single week i'm doing presentations i'm covering different books and i'm breaking all this stuff down and i'm doing a q a every single friday to answer your questions and also within the classroom we have designed a course that's specific that breaks each and every element down of how to change your mindset and the exercises and the routines that you need to do to break free from the matrix to learn how to control the simulation with your imagination and on top of all of that you have access to the sleep meditations the morning meditations that have all the brainwaves which is
alpha, theta, and delta that are put together by me, designed specifically by me to impress your subconscious mind. But once you get all of that mastered down, then you can move on to the next level. And that next level is a Zoom mastermind with me that you get every single month.
Once you unlock your potential to a certain point with the courses and your interactions within the community, and you also have access to all of my exclusive content, like all the live recordings that I've done, and you can go back and you can watch all of these live calls that I've done. And I answer so many questions and I go over so many different presentations.
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Chapter 3: What strategies can reduce churn in memberships?
It's like, it's, it's very like two, three steps removed. And so we need to make sure it's rock solid, make sure that we prioritize cold. Okay. So right now is all the conversion being done on the page or is there calls or what?
No, right now it's on the page. And then the funnel that I think Jacob can pull up and show you is a lead magnet to then like either a webinar, which we ran two weeks ago, and that was super successful. And then email nurturing from there. Or we before we were giving a kind of PDF lead magnet.
Do you push for annual on the webinar?
No.
Yeah, I would push for annual if you guys are going to do webinars. I do think that doing the webinar is a good idea. And so I would repeat that. So if you guys do a webinar once a month or every other week, I think that would be a good idea.
Okay. And can I ask on that? Because that's a big question that we had. So we did run the webinar. It went really well. We got a ton of new leads. We got a ton of sales. But the question is, is how do we repeat that? Like, are people going to show up? Because then they might think, oh, you know, it's a sales pitch at the end. Like on organic, how do you structure a webinar?
So basically, so you can't do the same webinar. So what you would do is it'd probably be like 80-20 in terms of the structure. So the first 80 is going to be more or less, that's going to be the content. And then you're just going to have your CTA at the end. I talk about this with people who have free communities. Run your weekly webinar where you teach something that's valuable, whatever.
And then you make your soft toss to the paid side. If you're running like a true perfect webinar, something like that, I think that would get... You can't really repeat that unless you're going to new traffic. Now, I will say this. His YouTube channel is bringing in new traffic all the time.
And so you could conceivably just run only to people who are opted in the last 14 days and have a much smaller webinar. And in that case, you could repeat the same webinar over and over again. If I were a smart cookie, what I would do is I would probably do a webinar... for all new only every seven days. And then twice a month, I would do one to the whole list.
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Chapter 4: How do you create urgency for your offers?
And you seem skeptical, so I'm going to break the belief for everybody else who's on here. So in a gym, I marketed the same fish, same pond, very tiny pond. what is my actual delivery going to be? You're going to stop eating shit and you're going to move. This is like, this will not change, right? Like I have classes and I have meal plans. That's what I have.
And so how do I make this sound new and interesting? And so for 30 days, basically what we're going to talk about for the challenge or for the 28 day transformation, it's the same thing for weight loss, the same exact shit, right? What we're doing is we're just putting a word in front of it. So it could be fall, it could be spring, it could be season, it could be the reason why, whatever it is.
You know, if, you know, if COVID had been going on, it'd be like, get, get out of that, you know, get out of the house, get into your head or whatever. Like you just, you just put a little ism in front of it. And then all you have to do is basically swap the first video or first onboarding thing that makes it contextual to whatever the, you know, the promo was.
And then everything else after that is still going to be like, you're going to have a meal plan and you're going to work out.
Yeah, I guess I'm not skeptical. I guess I'm trying to track.
I do that for everybody else too, just so you know. I was just doing it for everybody else too.
I got you. I'm just trying to track the direct, like, because obviously we got people coming. I'm just trying to think about it logistically, like how are we going to make this work? So people watch YouTube, they do the lead magnet or they go straight to the about, they buy the monthly or they buy the annual and get this as a bonus. The thing I'm trying to think of is,
Okay, let's say we have the monthly members and we tell them, look, we're launching this accelerator for the month of May. You can either pay 300 bucks to get in or you can upgrade to annual. So I'm tracking with that. I guess where I'm not tracking is, let's say you had a member who, let's say, bought the accelerator in February, but also wants to do it in May.
Are you not going to lose out on the revenue for the people who wanted to do both?
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