The Five 05-27-2025 Learn more about your ad choices. Visit podcastchoices.com/adchoices
Chapter 1: What is the significance of the Democrats' $20 million investment?
Hello, everyone. I'm Dana Perino, along with Kaylee McEnany, Harold Ford Jr., Jesse Waters, and Greg Gutfeld. It's 5 o'clock in New York City, and this is The Five. Can $20 million buy the Democrats some street cred with the cool kids? Well, they certainly hope so. The party is spending big to win back those Joe Rogan-loving men who flocked to President Trump.
Apparently, Tim Walz doing manly things like fixing cars and pheasant hunting didn't quite resonate. And according to the New York Times, Democrats are dropping $20 million on a new project. It's called Codenamed Sam, short for Speaking with American Men, a strategic plan. And it promises investment to study the syntax, language, and content that gains attention and virality in these spaces.
I do not know why they spent $20 million on it. It recommends buying advertisements and video games, amongst other things. But can you actually buy authenticity? This Democratic strategist apparently does think... You're going to find a lot of silly stuff.
You're going to find people asking a lot of questions. People asking about syntax and do I drop the G for this word and this and that. And there's going to be a lot of that. So let me just warn everybody, that process is going to be very obnoxious. We're really talking about young men, right? Young men who Democrats have not figured out a consistent pitch for how to get in front of.
Chapter 2: How are Democrats trying to connect with young men?
And I think it starts with authenticity. Stop creating purity tests for people because they don't agree with you eight or nine times.
But getting young guns back on Team Democrat is just one piece of the rebrand puzzle. Barack Obama's former chief of staff, Rahm Emanuel, is calling his party's brand weak and woke as speculation mounts that he'll run for president in 2028. And Rahm's not the only one with ideas on how Democrats can win again.
The Democrats have forgot that maybe we should just talk to people like people. We don't need to do studies on it. We don't need to meet at hotels. How about we just go to community meetings?
It is not the question of what the party's image is, but it is what does the party stand for? If the party takes positions on issues that are weak and woke, it will seem weak and woke.
Chapter 3: What are the challenges of the Democratic Party's branding?
Yeah, I don't think nationally the Democratic brand helps very much anyway. I mean, anywhere. If it did, we wouldn't have lost to Donald Trump twice.
Well, Harold, it's great to be back around the table. Good to be with you.
I'm glad you're back.
Do Democrats love to just waste money?
Chapter 4: Why do Democrats struggle to communicate their message?
I hope everybody had a good weekend. I don't think Democrats are wasting money on this effort if the effort is organized and designed right. I think if the effort is trying to come up with new words or words that you think will appeal to people, then it will be a waste of money. If the exercise to try to figure out how you develop democracy
and implement an affordability agenda for every working American, be they middle class Americans, wealthy Americans, Americans trying to enter and graduate into the middle class.
If the effort is to find ways in which to show that not investing in critical research, not investing in things that so many of our universities from the University of Florida to Harvard University to the University of Michigan are engaged in that are making the world a safer place, America's safer place and healthier place.
If the focus is there, then you begin to try to populate words around that agenda that will resonate and connect with voters. That's one thing. But if you're only looking to trying to find find words that may make you seem more masculine or may make you seem more manly, I'm using the terminology they're using. I think not only will you not persuade voters, you'll just continue to confuse yourself.
So affordability. What's going to make America stronger and smarter over the next 25, 50 years? And what's going to make our national security better? If we figure that out first, then you can develop the words and the language that can help you convey that, but not in reverse order. Then it would be a waste of money.
So I think, Jesse, what he's saying and your comment is basically you have to know what you stand for before you decide what you're going to say about it.
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Chapter 5: What is the impact of messaging on the Democratic vote?
Right. It's like hiring Don Draper for an ad campaign for a product that doesn't even exist. Usually the commercial happens after you have a new product. Harold is the only real man left in the Democrat Party. Democrats should save 20 mil and watch the five for free. Democrat men are afraid of offending minorities and women and the woke snobs. And the voters are like dogs. We smell fear.
And it's just all over the Democrat process saying the right thing. Doesn't matter. It's about doing the right thing. Democrats need to figure out what the right thing is and then do it instead of trying to trick men into believing they're doing the right thing for the wrong reasons. Remember when they couldn't define what a woman was? Now they're trying to define what a man is.
It's like an anthropologist studying the uncontacted tribes of the Amazon jungle. Except Democrats aren't even flying to Brazil. They're paying other people to listen to Rogan. There's the NBA playoffs going on. We just finished with football. They've been talking about going to sports. I haven't seen them in a single game. They're not even putting in the work that needs to be done.
Males are half the voting population. Whites are like two thirds of the country. I mean, these are large blocks of voters that they have no idea how to deal with. Bottom line, men don't like to be controlled. We don't like being told we can't say what vaccines we have to be putting in our body, what cars to drive, what food to eat.
Chapter 6: How do Democrats perceive their own identity crisis?
And if they ever find a liberal Rogan, they're going to control them. They're going to tell them what topics not to do, what guests not to have. It's going to be the same thing. And they're admitting by this stupid study for 20 mil that the legacy media has no real men in it. They've run them all out. They've fired them. You can't be a real man and go on the Today Show.
All the rest of them are henpecked or women on these legacy media platforms. That's what they should try to figure out because the infrastructure is already there.
So, Greg, this is my favorite genre of all time. This is just the same story over and over again. Remember the Kamala Harris rebrand story?
Yeah.
Every 20 days they were like, oh, we have a new we're going to roll her out again. We're going to have some sort of a new thing. They'll spend 20 million dollars rather than have to actually touch grass.
Yeah, they're rearranging the furniture when they really need just a complete demolition. Tear it down. Tear it all down. It's what Sam, speaking with American men, Sam should stand for shitting away money. Had to get that out of my way. All right, so the question is... Not like how and where you lost men. It's whether you're actually going to listen to the answer that is given to you.
The party in its current state cannot listen to the answer. Because if you define the natural traits of men, the masculine traits is toxic. Whatever you hear from men is going to strengthen your distaste. You know, there's some basic traits all men have. Essentially, they're born with literally self-defense. They're built. They have more muscle, self-defense, security, meritocracy. We like to win.
We like to be first. We like to compete. And then, of course, there's women, real women, not women that say they're women. These are the basic things that all men want. I'll throw in pizza. Yeah. But if you look at all of those things through the prism of oppression, you just give it up. Your party's dead.
So let's say, you know, you enter, you anthropologically look at these men and he says, I really care about protecting myself and my family. And they might say, well, does that mean you're for the Second Amendment or gun control? How do you feel about boundaries? I mean, do you think borders are important? So that's oppressive. What about the desire to build, achieve, make money?
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Chapter 7: What are the implications of a potentially comatose president?
They need a wrecking ball because they're not going to listen to any of this stuff. And that is why they ended up with Tim Walz, who was basically just cosplaying as a male. He makes Don Knotts look like Lee Marvin. The other thing. So I want to... Jake Tapper was on some website. No, website. What do you call it? Podcast. He was talking about a teenage son. Plays video games, plays football.
And he says, you know, the Democratic Party has no way to reach that person. And I'm like... How is that a problem? The problem is wanting a political party to reach your children. The problem is letting a political party invade certain parts of your life that they have no business being in.
Whether we used to say, stay out of my bedroom, stay out of my house, stay out of my backyard, stay out of everything. What killed the Democrat Party was deciding that they could be in everything. And what they're deciding, what they're discovering late in the game is that men are apolitical. But if you come if you come at my family, I'm going to kill you.
You know, if you stop me from trying to do a great job, I'm gone. You know, if you reduce women to men in drag, you know, we are so out of here. So they politicize the sexes. That was the last straw.
And then, Kaylee, they'll get together and they'll say, OK, well, if we can get our donors to give us another $20 million, we can continue on this to have the mirage that it's a communications problem. Right. It's a fact problem.
They blame the communicators all the time. They've got fact problems. Yeah. And, Harold, I think you're exactly right. You have to solve that fact problem. You're not the only man in the Democratic Party, though. I would say John Fetterman is, too. I'd add him to the list. I think there are a lot of us in the Democratic Party. There's three. Look, there. Yes. Maybe three.
I'll try to think of a third. They did 250 focus groups, according to that New York Times article. And they found a theme at the top of the article. And they found that the Republicans are analogous to lions, tigers and sharks in the focus groups. whereas the Democrats are tortoises, slugs, and sloths. So which team do you want to be on, Team Sloth or Team Lion? I think the men chose Team Lion.
To that point, Alex Brusowitz, the architect of the podcast strategy geared at young men, told me every single podcast Donald Trump did had a host that at one point was a leftist. It wasn't just Joe Rogan who endorsed Bernie. It was all of these podcasters. They hemorrhaged all of these podcasters. So what do you do about that? Young men fled by 30 points.
You have a fact problem to your point, Dana, not just a messaging problem. And that problem extends beyond men. Lost Latinos by 13 points. African-Americans by 15 points as compared to the last election. That's the shift. 19 points for Gen Z. That was the shift from 2020 to 2024. You have an existential crisis. It's not just a man plan you need. Wow. What a block to come back to.
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Chapter 8: How does public perception affect political strategy?
Coming up next, proof of life. The shocking plot amongst Biden's aides to take over the country and hide the president's condition if he wants.
I sleep like a baby. I never show up late for work.
It's a great feeling to know. Listen to the all-new Brett Baer podcast featuring Common Ground, in-depth talks with lawmakers from opposite sides of the aisle, along with all your Brett Baer favorites like his all-star panel and much more. Available now at FoxNewsPodcasts.com or wherever you get your podcasts.
I want a restless feeling that keeps me up at night.
So who's the real threat to democracy? Well, according to the author of a new book, a longtime aide for Joe Biden said the plan was for the former president to, quote, show proof of life every once in a while in a second term. Well, his advisers mostly ran the country because that's what the founders intended. And here's why they felt justified.
These are a White House aides. These were unelected people.
And one of the things that really I think comes out in our reporting here is that if you believe, and I think a lot of these people do sincerely believe, that Donald Trump was and is an essential threat to democracy, you can rationalize anything, including sometimes doing undemocratic things, which I think is what this person is talking about.
And now famed intellectual Sam Harris admits he's OK with a comatose president if Trump was the alternative.
That's what I assumed was true. Because of how effective this cover-up was, I no longer believe that to have been true. Many Democrats, then having someone who we consider to be genuinely evil, genuinely 100% purposed to serving himself in the office of the presidency. I would rather have a president in a coma than...
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