The Diary Of A CEO with Steven Bartlett
Natalie Dawson: The Harsh Reality of Passive Income! This PPF Framework 10x’s Your Income in 5 Years
10 Nov 2025
No.1 Business Expert NATALIE DAWSON reveals how to build wealth, scale a 9-figure business, lead with confidence, master productivity, and create long-term success. Natalie Dawson is a leadership expert and co-founder of two 9-figure businesses: Cardon Ventures and 10X Health, she has helped over 15,000 entrepreneurs scale their companies. She is also the author of best-selling books such as, ‘Start the Work: How to Duplicate Yourself and Scale Your Business’. She explains: ◼️Why certain traits will guarantee failure in business (and how to fix them) ◼️The exact PPF framework that took her from $30K to $300K ◼️How 1% of people set goals differently, and why it changes everything ◼️The $100K skill stack that schools never teach, but millionaires all master ◼️Why most people think they’re working hard…but aren’t even close (00:00) Intro (02:14) Why People Can't Create Wealth (03:56) Helping Businesses Make Millions (06:22) What Makes a Business Owner Successful (12:35) The 3-Step Framework for Goal Setting (15:13) From Anxious to Badass Entrepreneur (17:46) Advice for Young People Who Don't Believe in Themselves (18:53) Do Looks Really Matter in How You Show Up? (20:46) How Important Is Communication? (23:57) How the 1% Elite Speak (25:28) How to Persuade with Your Ideas (29:22) Avoiding These Words Will Improve Your Communication Skills (32:40) Mastering Your Calendar (35:53) Work-Life Balance (37:46) Working Hard 24/7 and Burnout (41:27) Do People Really Burn Out? (43:43) How to Be a Great Parent and Work Hard (47:47) Success vs. Happiness (53:18) Individualism Isn't Within Our Nature (57:36) How to Get People to Respect You (01:03:04) I Fired Someone at My Company for Cheating (01:05:40) Ads (01:06:39) How to Start a Business Today (01:08:54) Is Market Growth Important When Building a Company? (01:10:13) The Most Profitable Business in 2026 (01:12:54) The Vision, Commitment, Execution Framework to Scale a Company (01:26:16) The 10-Step Process to Become a Millionaire (01:33:14) The Women's Wealth Transfer (01:40:49) Ads (01:42:57) What's the Reality About Passive Income? (01:46:11) What Jobs Won't Be Taken Over by AI? (01:50:54) The Only Barrier You Have Is Not Believing in Yourself (01:58:22) How I Earned Respect and Communication Skills Follow Natalie: YouTube - https://bit.ly/4qIBvIl Instagram - https://bit.ly/4hL4ruZ TikTok - https://bit.ly/49E4R4f LinkedIn - https://bit.ly/47ENZba Newsletter - https://bit.ly/47HpES2 Get your free copy of Natalie’s bestselling book, ‘TeamWork’, here: http://cardoneventures.com/doac The Diary Of A CEO: ◼️Join DOAC circle here - https://doaccircle.com/ ◼️Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook ◼️The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt ◼️The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb ◼️Get email updates - https://bit.ly/diary-of-a-ceo-yt ◼️Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb Sponsors: Vanta - https://vanta.com/steven Apple: https://www.apple.com/mac/ Adobe Express - http://ADOBE.LY/STEVEN
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