Highlight: The Fire In The Booth That Would Have Destroyed My Brand: Charlie Sloth
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When it comes to B2B marketing, the goal is often the same. Turn up the volume on what makes your brand irresistible and stand out from the competition. But guessing usually doesn't get you there. LinkedIn ads does. They're also the sponsor of this episode. Here you can accurately target your audience and leverage engagement tools and analytics to help you reach the right people. LinkedIn ads also gives you access to professional network of individuals who influence your business. With over a billion members, 130 million decision makers, and 10 million C-suite executives, in this clip, Charlie Sloth talks about dialing up your brand's most desirable traits. So if you're ready to kill the guesswork and show the best version of your brand, LinkedIn Ads is where it starts.
Give them a try now with a $100 credit to launch your first campaign. Go to linkedin.com slash DOAC24. Terms and conditions apply. Here's Charlie. When it comes to building a brand that has integrity, what matters? You know, this is a brand. Yeah.
And I think... It has integrity. But I think because you have integrity, I think because you have integrity, you install your morals into the brand. And this brand is a reflection of you. I think like pretty much everything you do speaks about you as a person because I feel like I'm the same. I feel like if it challenged my morals... I wouldn't want to do it because I'd be like, well, that's not a real reflection of me. Why am I going to invest my time or my money, my energy into something that doesn't represent me? And I feel like my team, you know, I have an amazing team, do an incredible job of managing the expectations of all of the brands that I'm involved with. And I don't even have to say it no more.
If I feel like something's wrong or... It's not going to work. It doesn't look right for the brand. They know before it's even come to me because they know what my morals are. They know what I stand for, what I don't stand for, what I feel is right. So it's got to the point where I don't even have to have those conversations because I have such a great team who have those conversations for me and they protect the brand. I feel like if something goes wrong with one of the brands, it's a reflection on me. And something that I've always believed is one of my biggest assets is It's my reputation. I feel like you may not like me. You may hate me. You might find me annoying. But one thing you can't challenge is my reputation. I've never done anyone dirty, ever. I've never backstabbed anyone. I've never said I'm going to do something and not done it. And my brands have to hold up that same ethos.
In order for your team to know, what decisions you'd make before, you know, it even comes to you as it relates to the branding, the positioning of it and all those things. That must first start with you being really, really clear. And what I've got from all of that is because you're so clear in your head and non-negotiable about what this brand is, you've been able to kind of like install that in all of the people around you. So now they are like disciples of the values. For sure. We actually have a Bible. Oh, really?
We actually have a fire in a brief Bible, a handbook. to do's and don'ts and especially now because you know the vision of fire in the booth has gone from being uh a feature on a radio show to being a global brand you know obviously now we're of apple you know one of the biggest companies in the world who i believe share the same ethos as we do in terms of vision in terms of content consumption um
And I feel like now the brand really is going global. Everyone wants to know what's in that Bible. What kind of things are in there?
I mean, it's, you know, it goes from camera setup to edits, colours to use, right through to how artists are treated once they arrive, communication with teams.
One of the things I found really interesting is I read that you deleted, potentially hundreds of episodes of fire in the booth that just didn't cut it yeah which which i think a lot of people would be surprised by because you know a rapper an artist comes down they perform they might think it's gone off they might think that you know they killed it and then you're sat there thinking this doesn't meet the standard
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