Charlie Sloth

And I think... It has integrity. But I think because you have integrity, I think because you have integrity, you install your morals into the brand. And this brand is a reflection of you. I think like pretty much everything you do speaks about you as a person because I feel like I'm the same. I feel like if it challenged my morals...

And I think... It has integrity. But I think because you have integrity, I think because you have integrity, you install your morals into the brand. And this brand is a reflection of you. I think like pretty much everything you do speaks about you as a person because I feel like I'm the same. I feel like if it challenged my morals...

I wouldn't want to do it because I'd be like, well, that's not a real reflection of me. Why am I going to invest my time or my money, my energy into something that doesn't represent me? And I feel like my team, you know, I have an amazing team, do an incredible job of managing the expectations of all of the brands that I'm involved with. And I don't even have to say it no more.

I wouldn't want to do it because I'd be like, well, that's not a real reflection of me. Why am I going to invest my time or my money, my energy into something that doesn't represent me? And I feel like my team, you know, I have an amazing team, do an incredible job of managing the expectations of all of the brands that I'm involved with. And I don't even have to say it no more.

If I feel like something's wrong or... It's not going to work. It doesn't look right for the brand. They know before it's even come to me because they know what my morals are. They know what I stand for, what I don't stand for, what I feel is right.

If I feel like something's wrong or... It's not going to work. It doesn't look right for the brand. They know before it's even come to me because they know what my morals are. They know what I stand for, what I don't stand for, what I feel is right.

So it's got to the point where I don't even have to have those conversations because I have such a great team who have those conversations for me and they protect the brand. I feel like if something goes wrong with one of the brands, it's a reflection on me. And something that I've always believed is one of my biggest assets is It's my reputation. I feel like you may not like me. You may hate me.

So it's got to the point where I don't even have to have those conversations because I have such a great team who have those conversations for me and they protect the brand. I feel like if something goes wrong with one of the brands, it's a reflection on me. And something that I've always believed is one of my biggest assets is It's my reputation. I feel like you may not like me. You may hate me.

You might find me annoying. But one thing you can't challenge is my reputation. I've never done anyone dirty, ever. I've never backstabbed anyone. I've never said I'm going to do something and not done it. And my brands have to hold up that same ethos.

You might find me annoying. But one thing you can't challenge is my reputation. I've never done anyone dirty, ever. I've never backstabbed anyone. I've never said I'm going to do something and not done it. And my brands have to hold up that same ethos.

We actually have a fire in a brief Bible, a handbook. to do's and don'ts and especially now because you know the vision of fire in the booth has gone from being uh a feature on a radio show to being a global brand you know obviously now we're of apple you know one of the biggest companies in the world who i believe share the same ethos as we do in terms of vision in terms of content consumption um

We actually have a fire in a brief Bible, a handbook. to do's and don'ts and especially now because you know the vision of fire in the booth has gone from being uh a feature on a radio show to being a global brand you know obviously now we're of apple you know one of the biggest companies in the world who i believe share the same ethos as we do in terms of vision in terms of content consumption um

I mean, it's, you know, it goes from camera setup to edits, colours to use, right through to how artists are treated once they arrive, communication with teams.

I mean, it's, you know, it goes from camera setup to edits, colours to use, right through to how artists are treated once they arrive, communication with teams.

Yeah, I feel like, you know, I feel there's times when I've not released a final booth and an artist later on has gone on to thank me. Because, you know, it's a big moment in an artist's career. And I feel like if it doesn't do you justice, it's not about me. It's not about why I think this is going to do well for the final booth brand.

Yeah, I feel like, you know, I feel there's times when I've not released a final booth and an artist later on has gone on to thank me. Because, you know, it's a big moment in an artist's career. And I feel like if it doesn't do you justice, it's not about me. It's not about why I think this is going to do well for the final booth brand.

Like anytime I have a conversation with an artist and they say to me, do you think it's good? I can't sit there and lie to the artist's face and say, yes, it's okay. I'm going to be like, you could do better. If you want to come back and go again, we can. If not, let's just park it off for now and come back to it at a later date. And there's been so many that have not gone out.

Like anytime I have a conversation with an artist and they say to me, do you think it's good? I can't sit there and lie to the artist's face and say, yes, it's okay. I'm going to be like, you could do better. If you want to come back and go again, we can. If not, let's just park it off for now and come back to it at a later date. And there's been so many that have not gone out.

But that's because I felt it's not a good reflection on them. Not on the brand. Because no one's going to, you know, attack the brand as much as they would the artist. There's one of the biggest artists in the world right now, Stephen. One of the biggest. Globally. who come in to do a final booth. And I can't tell you how excited I was for this moment, even though it was a few years ago.

But that's because I felt it's not a good reflection on them. Not on the brand. Because no one's going to, you know, attack the brand as much as they would the artist. There's one of the biggest artists in the world right now, Stephen. One of the biggest. Globally. who come in to do a final booth. And I can't tell you how excited I was for this moment, even though it was a few years ago.