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The Best One Yet

🏆 “Trader-Costco-Gonia” — America’s favorite brands. Dockers’ Casual Friday innovation. Klarna’s revenue-per-human.

21 May 2025

Description

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsAmerica’s 100 favorite brands show... Reputation takes 20 years to build, 1 second to lose.Dockers khakis just sold for $300M… but did ya know Dockers invented Casual Friday?Klarna just invented a new financial metric: Revenue per human… you’re gonna start see it everywhere.Plus, “Plant Nanny” is the hot new job… It pays $50/hour to pamper someone’s succulents.$LEVI $COST $TMWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… LaCroix đź’§ “The Cinderella of Seltzers”Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts NEWSLETTER:https://tboypod.com/newsletter SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Our 2nd show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Audio
Transcription

Full Episode

0.99 - 6.152 Jack

This is Nick. This is Jack. It's Wednesday, so we check Wednesday, May 21st.

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6.313 - 8.274 Nick

And today's pod is the best one yet.

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8.314 - 25.223 Jack

This is a T-boy. The top three pop business news stories you need to know today. Well, look at that. The six-day stock market win streak is over. The double hat trick is done. Stocks are dipping, but this pod is ripping. Couldn't have said it better. Jack, three stories for today's show. What do we got on the T-Boy?

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25.283 - 45.633 Jack

For our first story, Dockers was once worth $1 billion, but Levi's just sold their khakis brand for 70% less than that. But in its heyday, Dockers khakis was so innovative, they actually invented Casual Friday. That's a great story. For our second story, the list of the 100 most respected brands in America was just released.

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45.733 - 65.749 Jack

So Jack and I will tell you the one critical currency that the best brands are rich in. And our third and final story is Klarna. The leader of the buy now, pay later movement just invented a new metric, revenue per human. Revenue per human. So we've got an update for everyone listening under 25. But yetis, before we hit that wonderful mix of stories.

65.769 - 66.009 Nick

What?

67.4 - 69.822 Jack

I told you this pot was ripping.

70.422 - 71.123 Nick

You did say that.

71.183 - 80.749 Jack

There's a new industry of caretakers that is emerging. But not to take care of your kids, take care of the elderly, or take care of your pets. It's a new thing called plant nannies.

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