The Best One Yet
đȘ âPeak Proteinâ â Kardashiansâ protein popcorn. Trumpâs empty-shelf warning. Trailer Parksâ Millennial moment.
24 Apr 2025
Trumpâs de-escalating his trade war with China⊠because of a warning about âempty shelvesâ.Kardashian protein popcorn?... In the Ozempi-conomy, protein brands are the top food trend.The hottest area of the housing market is⊠trailer parks. We found 3 ways to invest.Plus, the untold origin story of⊠The Teenage Mutant Ninja Turtles.$NVO $SPY $BXWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of⊠TMNT đąSubscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.âThe Best Idea Yetâ: The untold origin stories of the products youâre obsessed with â From the McDonaldâs Happy Meal to Birkenstockâs sandal to Nintendoâs Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.â-----------------------------------------------------Subscribe to our new (2nd) show⊠The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. Itâs The Best Idea Yet.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show⊠The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. Itâs The Best Idea Yet.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Full Episode
Birds.
What? What'd you hear? Hey, Jack, guac is always extra. A Yeti thought that you were me? A Yeti yelled that from a cat. First of all, I was like, great catchphrase. Second of all, I was just like, whatever. They think I'm Jack.
I'll roll with it. I love it.
It's a compliment. I love that story. Thank you for sharing. Does not get any better than that. So whoever that Yeti was, hope you got to the meeting on time. Jack and I whipped up three fantastic stories for you. Jack, what's on today's tea, boy? For our first story, stocks have surged two days in a row because of one sentence one CEO said to Trump. the shelves will be empty.
So Jack and I got the perfect poker analogy for the next phase of the trade war. For our second story, what do Khloe Kardashian, Greek yogurt, and beef jerky all have in common? We just hit peak protein. And our third and final story is the hottest trend in the housing market right now. It's not what you think. It's mobile homes.
That's right, the trailer park is trending, and Jack and I will tell you how to invest in it. But yetis, before we hit that wonderful mix of stories... What a mix of stories, baby. I love the mix today, Jack. On Monday's pod, we asked you a trivia question. Yes, we did. What famous comic started as a joke? What franchise started as two guys spitballing every random idea they could think of?
The answer? It's Teenage Mutant Ninja Turtles. Teenage Mutant Ninja Turtles, it began with two struggling 20-something cartoonists trying to out-laugh each other on their couch. How much of a joke is Tia Menti? Well, each turtle is named after an Italian Renaissance painter. And Jack, each turtle has a psychological obsession, dare I say addiction, to eating pizza. And they're not just turtles.
No. They're Ninja Turtles, who are mutants. Sorry, they're Teenage Mutant Ninja Turtles. They are turtles going through puberty. But the stupid as every Ninja Turtle detail is, it became a very serious billion-dollar brand. And at its core, this story is the ultimate lesson on the creative process. Because the Ninja Turtle creators took a strategy from improv and applied it to business.
And their story shows why no entrepreneur should ever ignore even their stupidest ideas. Like a crime-fighting 14-year-old reptile named Donatello. Donatello was me, by the way. My brothers left me with Donatello. You know, that's not an insult, Jack. I think, uh... Yeah, he turned out to be the smart one. I think he had the nunchucks, too. Yeah, yeah.
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