Something You Should Know
The Science Behind Why We Buy & How to Make Bold Choices - SYSK Choice
Sat, 04 Jan 2025
In a public bathroom, which is better – drying your hands with a paper towel or using an air blower? If the goal is to walk out of the bathroom with clean hands, there is really only one choice. Listen and I will reveal what it is. http://lifehacker.com/5967976/ Whenever you buy something, you are making a decision – to buy it or not. Whether it’s which laundry soap to ourchase or which house to buy – it is always the result of your decision. What’s so interesting is what goes into that decision. Sometimes you aren’t even aware of what is influencing your choice. Here to explain how this all works is Phil Barden, who is a marketing expert and author of the book Decoded: The Science Behind Why We Buy (https://amzn.to/3v7If6P). What he says can help make you a better consumer. Are you bold? Do you say what’s on your mind and do ask for what you want? Or does something hold you back? There is a well know phrase - “Fortune favors the bold,” and it is a phrase Jennifer Cohen certainly believes in. Jennifer has a brilliant TED talk on this topic (https://www.youtube.com/watch?v=wM82hE6oimw&t=2s) and she is host of a podcast called Habits and Hustle (https://habitshustle.com/). She is also author of the book Bigger, Better, Bolder: Live the Life You Want, Not the Life You Get (https://amzn.to/3jlI6tO). If you have ever felt regret for not speaking up, you should hear this conversation. People don’t like to complain in restaurants – even when things aren’t going well. There is always that worry that it could make things worse. Yet actually, by not complaining, it is hard for things to get better and more importantly, not complaining can cost you money. Listen as I explain.. https://www.psychologytoday.com/blog/the-squeaky-wheel/201112/telling-white-lies-comes-price PLEASE SUPPORT OUR SPONSORS!!! INDEED: Get a $75 SPONSORED JOB CREDIT to get your jobs more visibility at https://Indeed.com/SOMETHING Support our show by saying you heard about Indeed on this podcast. Terms & conditions apply. AURA: Save on the perfect gift by visiting https://AuraFrames.com to get $35-off Aura’s best-selling Carver Mat frames by using promo code SOMETHING at checkout! SHOPIFY: Sign up for a $1 per-month trial period at https://Shopify.com/sysk . Go to SHOPIFY.com/sysk to grow your business – no matter what stage you’re in! MINT MOBILE: Cut your wireless bill to $15 a month at https://MintMobile.com/something! $45 upfront payment required (equivalent to $15/mo.). New customers on first 3 month plan only. Additional taxes, fees, & restrictions apply. HERS: Hers is changing women's healthcare by providing access to GLP-1 weekly injections with the same active ingredient as Ozempic and Wegovy, as well as oral medication kits. Start your free online visit today at https://forhers.com/sysk PROGRESSIVE: The Name Your Price tool from Progressive can help you save on car insurance! You just tell Progressive what you want to pay and get options within your budget. Try it today at https://Progressive.com Learn more about your ad choices. Visit megaphone.fm/adchoices
What is the best way to dry your hands in public restrooms?
Thank you for having me. This is exciting.
So it's the new year. People are talking about new goals they want to achieve, things they want to get. Yet so many of us, when it comes time to speak up and ask for what we want, we're timid. We're not bold. We worry about getting rejected. What if we fail? I don't want to make waves. And so we don't go after what we say we want.
Absolutely. And there lies the problem, right? Because we are scared of failure and we have so much self-doubt. It's human nature, right? It's human nature to have these feelings, but it's about acting even when, even when you feel that way. Because the truth of the matter is something in motion stays in motion. Something stagnant stays stagnant.
That's why there's also that saying, when you're busy, when you want something done, give it to a busy person because inertia happens, momentum. So even if you have that self-doubt, even if you fear that failure, still... act. Because you can't just go from A to Z and just be like, well, just be bold. It doesn't work that way.
But if you get good at asking for the little things in life, you can get better at asking for the big things in life. So you start with these small, little, bold moves that accumulate and compound over time. And I also believe that you need to become immune to to failure. And the only way to get desensitized and immune to failure and rejection is by doing something over and over again.
And that's why I have the 10% target. And the 10% target is based around making 10 attempts at anything you want most in life. And even if you don't get to that goal, even if you don't get to that goal, another opportunity will present itself that you didn't even know existed by just going through the process.
So give me a concrete example of this idea in action.
So let's say you love sports and you want to work for a sports team. Then start working with that realm and make 10 attempts. Look at the people that are in your life. See who in your life is working for a sports team. Or email someone. Go on LinkedIn and see who's... the manager or the director of a certain division, right? But make these 10 attempts.
So put the onus and ownership of your life in your hands and have some control over your destiny. And so this is what the message that I'm trying to really kind of get out to people is that you have to take agency and you can self-actualize and be whatever you really want to be, but you need to make that first step. And the first step is always the hardest.
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