Danny Brown

Podcast Tips.

Quick, practical advice to help you podcast smarter, not harder.

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And now, this week's tip.

Most podcast episode titles don't really give people a reason to click.

They kind of describe what the episode is about, but not why you should listen.

And that's the bit that matters.

Because your title is usually the first thing someone sees, and that's what gets the play.

So here's something I'd recommend trying.

Take your last few episode titles and look at them like a complete outsider.

If you didn't know your show, would you know what you're getting from that episode?

Or is it a bit vague?

A good example, let's say you've got a movie podcast and your episode title was something like, we need to talk about that scene.

Now that might make sense if you're on YouTube and you're playing to the YouTube algorithm or you already know the film.

But if you don't, it doesn't really tell you anything.

Compare that to something like the scene that changed horror movies forever.

Same idea, but now there's a reason to click.

So, when you're writing titles, try shifting your thinking slightly.

Make it a little bit less about the topic and more about the outcome.

What's a listener actually going to get from this?