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One Minute Podcast Tips

What Should You Call Your Podcast's Paid Content Options?

Mon, 23 Sep 2024

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For podcasters that offer a premium option (so, where you can get stuff like exclusive content, early access to episodes, bonus content, etc), one of the things that can be a problem is what to call it.Do you call it Memberships? Do you call it Premium Listeners or Premium Members? Do you call it Premium Subscribers, or even just subscribers? Let's take a look.Products I Use for One Minute Podcast TipsNote: these may contain affiliate links, so I get a small percentage of any product you buy when using my link.My equipment:Shure SM7B dynamic micTZ Audio Stellar X2 condenser micRodecaster Pro II audio production studioSony MDR-7506 Studio Monitor HeadphonesJOBY Wavo Boom ArmElgato Wave Mic Arm Low ProfileRecommended resources:Captivate.fmSubstackBoomcaster remote interviewingHindenburg ProOne Minute Podcast Tips is a podcast education show brought to you by Danny Brown. If you enjoy the show, I'd love for you to leave a rating or review on your favourite podcast app!And please let your friends and other podcasters know they can listen for free on Spotify and Apple Podcasts, as well as their preferred podcast app, or online at One Minute Podcast Tips.Mentioned in this episode:If you enjoy One Minute Podcast Tips, here's how to support the show!If you enjoy One Minute Podcast Tips and get value from the show and want to support it, you can do that with a donation of your choosing over at OneMinutePodcastTips.com/support. Thank you! Support One Minute Podcast TipsRecommend the showHelp your friends and other podcasters discover One Minute Podcast Tips, by sharing/recommending this episode and/or the show with them!Share the showThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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3.228 - 21.848 Danny Brown

I'm Danny Brown and you're listening to One Minute Podcast Tips, the show that helps you be a better podcaster in just a minute a week. If you like exclusive tips just for your podcast, as well as early access to all episodes, become a premium subscriber at oneminutepodcasttips.com forward slash support. And now, this week's episode.

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26.786 - 43.731 Danny Brown

For podcasters that offer a premium option, so where you can get stuff like exclusive content, early access to episodes, bonus content, etc., one of the things that can be a problem is what to call it. Do you call it memberships? Do you call it premium listeners or premium members? Do you call it premium subscribers or even just subscribers?

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44.571 - 63.478 Danny Brown

While it can come down to your own preference, as well as what you think your audience will understand better, the most recognisable option is probably to call it something where subscriber is the main term. And this is for one simple reason. People already associate the word subscriber with paid content. So, Netflix, YouTube Premium, newspapers, streaming services, etc.,

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64.358 - 76.883 Danny Brown

all of them use the word subscribe when it comes to getting content only made for paid subscribers. So it makes sense to use the same for your own premium content, whether that's Patreon, Substack or memberships from Captivate where I'm head of podcaster support and experience.

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77.643 - 98.141 Danny Brown

So when it comes to your paid content, think about switching to using something like become a paid subscriber for premium and exclusive content and see how that goes. The best thing about podcasting is you can easily experiment and see what works and what doesn't and change it up pretty quickly. Until the next time, happy podcasting. Thanks for listening.

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98.642 - 106.114 Danny Brown

If you enjoy One Minute Podcast tips, be sure to share with your friends and other podcasters so they can enjoy it too. Until the next time, happy podcasting.

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