While social media can help from a word of mouth perspective, and I've seen some podcasters have great success with it, I find it generally isn't very effective at growth for your podcast.It’s great for building a community around you and your show, but harder to actually drive listens. So, instead, here are three options I've found more effective.Products I Use for One Minute Podcast TipsNote: these may contain affiliate links, so I get a small percentage of any product you buy when using my link.My equipment:Shure SM7B dynamic micTZ Audio Stellar X2 condenser micRodecaster Pro II audio production studioSony MDR-7506 Studio Monitor HeadphonesJOBY Wavo Boom ArmElgato Wave Mic Arm Low ProfileRecommended resources:Captivate.fmSubstackBoomcaster remote interviewingHindenburg ProOne Minute Podcast Tips is a podcast education show brought to you by Danny Brown. If you enjoy the show, I'd love for you to leave a rating or review on your favourite podcast app!And please let your friends and other podcasters know they can listen for free on Spotify and Apple Podcasts, as well as their preferred podcast app, or online at One Minute Podcast Tips.Mentioned in this episode:Recommend the showHelp your friends and other podcasters discover One Minute Podcast Tips, by sharing/recommending this episode and/or the show with them!Share the showIf you enjoy One Minute Podcast Tips, here's how to support the show!If you enjoy One Minute Podcast Tips and get value from the show and want to support it, you can do that with a donation of your choosing over at OneMinutePodcastTips.com/support. Thank you! Support One Minute Podcast TipsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
I'm Danny Brown, and you're listening to One Minute Podcast Tips, the show that helps you be a better podcaster in just a minute a week. If you like exclusive tips just for your podcast, as well as early access to all episodes, become a premium subscriber at oneminutepodcasttips.com forward slash support. And now, this week's episode.
While social media can help from a word-of-mouth perspective, and I've seen some podcasters have great success with it, I find it generally isn't very effective at growth for your podcast. It's great for building a community around doing your show, but harder to drive actual listens. So, instead, here are three options I found more effective. Number one, trailer swaps with podcasts in your niche.
reach out to podcasters similar to your niche and ask if they want to run a trailer swap. This is where they play your trailer on their show and vice versa. Because the audience is similar and listeners will generally be on an app already when listening, it's easy to click open your show from my episode show notes or search for it directly on that podcast app and follow.
Number two, pitch your podcast to industry newsletters. One of the best ways to grow awareness and listeners around your show is to submit to interesting newsletters in your niche. This can be for any event you're creating or attending, special episodes, new season launch, and more. I've had great success for this show by being featured in the likes of PodNews, PodBam, PocketCasts, and more.
Number three, start your own newsletter. There's a reason newsletters have been around for so long. They're one of the most effective ways at growing an audience that wants to hear from you and what you have to offer, whether that's exclusive content, behind-the-scenes info, or an online course.
This offers value to your subscribers and also keeps your podcast front and center to those subscribers. These are just some of the ways I find to be really effective, and the added bonuses are little to zero cost involved except your time, which is always nice. Until the next time, happy podcasting. Thanks for listening.
If you enjoy One Minute Podcast Tips, be sure to share with your friends and other podcasters so they can enjoy it too. Until the next time, happy podcasting.