One Minute Podcast Tips
How to Use Your Podcast Stats to Keep Existing Listeners and Attract New Ones
Mon, 16 Dec 2024
Coming up with fresh ideas for podcast episodes doesn't have to be a daunting task. One effective strategy is to tap into your own analytics, especially by examining which episodes have resonated most with your audience over the past year.Products I Use for One Minute Podcast TipsNote: these may contain affiliate links, so I get a small percentage of any product you buy when using my link.My equipment:Shure SM7B dynamic micTZ Audio Stellar X2 condenser micRodecaster Pro II audio production studioSony MDR-7506 Studio Monitor HeadphonesJOBY Wavo Boom ArmElgato Wave Mic Arm Low ProfileRecommended resources:Captivate.fmSubstackBoomcaster remote interviewingHindenburg ProOne Minute Podcast Tips is a podcast education show brought to you by Danny Brown. If you enjoy the show, I'd love for you to leave a rating or review on your favourite podcast app!And please let your friends and other podcasters know they can listen for free on Spotify and Apple Podcasts, as well as their preferred podcast app, or online at One Minute Podcast Tips.Mentioned in this episode:Recommend the showHelp your friends and other podcasters discover One Minute Podcast Tips, by sharing/recommending this episode and/or the show with them!Share the showIf you enjoy One Minute Podcast Tips, here's how to support the show!If you enjoy One Minute Podcast Tips and get value from the show and want to support it, you can do that with a donation of your choosing over at OneMinutePodcastTips.com/support. Thank you! Support One Minute Podcast TipsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
I'm Danny Brown, and you're listening to One Minute Podcast Tips, the show that helps you be a better podcaster in just a minute a week. If you enjoy the show and want to support it, you can do that with a donation of your choosing at oneminutepodcasttips.com forward slash support. And thanks so much for supporting. And now this week's episode.
For a lot of podcasters, coming up with ideas for new episodes can be done in a number of ways. So for example, you might use AI to come up with some initial ideas and then take it from there. Or like I often do, I'll look for questions that are being asked on the likes of Reddit, Blue Sky and LinkedIn, etc.
And then create episodes for this podcast based on the kind of questions that are being asked by podcasters. However, there's another really simple way and that's using your own analytics, especially the episodes overview analytics. Now, depending on what hosting company you use, this might be called something different.
But for the most part, it's around the downloads and listens you get across different episodes throughout the year. So for this example, I'm going to look at the top 10 episodes over the last 12 months.
They range from tips to save time in post-production and editing, how to avoid and overcome pod fade, why good mic technique is key to your podcast audio, the top three options you should always have on your podcast website and more. So from there, you can start to see what kind of content resonates most with listeners.
And based on that, you can now start to plan out what your content looks like moving forward. So, for example, you may do follow up answers from your original episodes that go deeper into topics you didn't talk about on the original episode. So, for instance, the top three options that you should always have on your podcast website.
Maybe I mentioned a newsletter sign up form, an easy way to listen to your podcast and an easy way to subscribe to your podcast or follow up for free. But from there, for a follow-up episode, I may want to talk about different newsletter platforms or other ways to optimize your website for visitors. So, for example, a feedback form or a way to leave a voicemail or send you a voice message, etc.
The cool thing is by using your own analytics, you're seeing exactly what listeners are being attracted to. And that can really help you plan out content that will continue to resonate and bring new listeners on board as well. Until the next time, happy podcasting. Thanks for listening.
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