Charles Schwartz
Appearances
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
Welcome to the I Am Charles Schwartz Show. In this episode, we're diving deep into financial literacy and business funding with Herman Dolce, also known as the Haitian CEO. From helping businesses secure capital to navigating the complexities of credit repair, Herman has become a trusted expert for entrepreneurs aiming to scale their ventures.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
Cause you could just use that your, as your own funding, but also there are legal ways. I'm not going to get into a ball on a podcast with this one.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
We are not giving legal advice. But when you hear someone who is a politician, And you have that polititional change where they're like, hey, I didn't pay more than 3% in taxes or 0% in taxes. And they're in single digit. Yes, hire someone very, very smart. Hire someone who understands this. Pay the extra money. I pay my accountant very well. And he has kept me very, very safe.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
But one of the things that's great about it is I'll ask him, like, hey, can I do this? He's like, of course you could do that. I'm like, really? He's like, you'll go to jail. But yeah, you could do it. I'm like, you know what?
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
I love it. Tell people who you are, because a lot of people may have lived under a rock or have been distracted with the news lately. We won't get into that. But tell people who you are, what your success is, and I'd love for you to sneak in why your entire background, for those of you watching on YouTube, why his background says what it says. I love the story behind it. It makes my heart blow up.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
so make sure you have someone who knows law and won't just get in your face about it so financial literacy is just is so critical and taxes is just one thing because remember you get paid you get taxed you then go buy something you get taxed you go to sell something you get taxed so we are just overwhelmed with it and people like oh well switzerland has worse taxes than we have here like what what
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
Not really. So it just depends on where you are and how it goes. If someone's sitting down and they're learning these things, are there books? Are there resources? What are the things that you have involved that you've like, hey, this is what's proven. If you do this, do these steps.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
We've already gone through a couple that I'm sure people have already paused the podcast and like, I'll go deal with that in a second. I want to learn all this and start implementing it. They're making the phone calls. What are some of the things that you've run into that you've like, you know what? This changed my financial career.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
This changed my financial intelligence in my life that I can now teach to my kids.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
I was about to say that people are like, oh my God, I can get $75,000 at 0%. This is amazing. Amazing. You already need to be in a situation where you have financial literacy, where there's already cash flow. I don't want you going out. That's not what Herman and I are talking about. We're not like, hey, go get six figures of debt and then file bankruptcy. That's not what we're saying.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
What we're saying is funding when you're trying to feed your business is the lifeblood in the very beginning. It's going to be your sweat, your blood, and someone else's money sometimes. It's called OPM. OPM. So going through this idea of doing this effectively and stacking is something I've never heard of. So you mentioned you're going to go grab a book. Go grab that real quick.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
It's one of those things that, you know, again, finding these resources, none of this stuff we invented. In all these situations, we are not sourced for any of this knowledge. We are synthesis. In other words, we have digested this. We have found it. We are working with it. And this is why it's so important to go with people who are proven to actually do these type of things.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
So for those of you, what is it? What is the book? Share with us.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
Well, your brain thinks differently, right? It gives you different answers based on what's going on. You know, if you sit there and say, I'm hungry versus I'm starving, your body will automatically go into, oh, okay, well, I was going to just get a snack versus, oh my God, I'm going to go eat a chunk of cow, whatever. For my vegan friends, you would eat Lots of beans? I don't know.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
Sorry, my sister, Sarah. I apologize. I don't know what the equivalent is. You guys can send me messages and tell me what the equivalent is. We'll talk about it in detail. So when they go through there, and when does a person know, like, okay, I'm starting to learn my financial literacy. I've read the books. I've worked with Herman.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
What are we going through where we're like, all right, now I need funding. How do I know as a business owner when's the right time to go get funding, to go through different rounds? Because there's different funding where you're doing it on your own and then doing rounds of funding. Because there's an entire practice, there's an entire pitch deck.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
There's something called a Sequoia pitch deck when it goes into pitching for funding, when you're going in your first round of funding. How does someone know as a business owner, okay, now I need funding?
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
I love that you just subtly snuck in my favorite word, which is systems. Your systems need to be bulletproof systems. If you do not have systems in place and you just throw money at the wall, it's not going to stick. It's not. And there's a lot of ways to generate capital without ever selling product.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
I love that you focused on, you know, I'm using this money to pay for personnel versus for product. And, you know, people run into this all the time. They're like, okay, I need more money to buy product. You don't ever need more money to buy product. Because you can sit there and you can go online and say, listen, you want to pre-order this? We have this. We're going to offer it.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
Would you like to pre-order this? We're opening this special session. You get your network and you pre-order. And that will fund you fast. So if you're in a situation where you're trying to purchase... I'm not sourced for any of this. We're just synthesizing. Right, right, right. We'll go in and I'm like, hey, I've got, I'm not going to plug it, but I own a company.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
We sell lots of merch, a ton of merch. I never touch it. I never see it. It's all automated. God bless the internet. But we'll go through and we'll use the Supreme model, which is, you know, it's only going to be available for a short time. You have to pre-order it if you're going to get it. Opening opens up for a very short amount of time. So you have scarcity there.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
Like it's only going to be available for only about two hours if you want it, go. And I'll open it up. And because it's connected to this thing, we'll get 2000 orders like that. And then I'll go to my supplier and I'm like, well, I need 2000 of these now. And he's like, okay. And then he'll pay because it's already been paid for. I just immediately pay it. I'm gone. So it's cost me nothing.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
And that's why it's so important to fortify your social media. Why it's so important to fortify and have the system in place, get money. That's going to pay for personnel, not for product. It's a different bargain. You have to have a buyer before you purchase the product. People don't understand this. Very, very frustrating to me. You grabbed another book. What was it?
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
Or work at all, or be functional, or be good products in any way, shape, or form. Exactly.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
Exactly. Or be attractive in any way at all.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
And that little insight's important. There's so many people who go to the ocean and say, no, you're not allowed to come in now. Or tell the river, go upstream. No, the market's going to tell you what to do. Then just go do it. You are not smarter than the market unless, no, you're not smarter than the market, period. I was trying to think of an example.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
I was like, is anybody smarter than the market? I was thinking Steve Jobs. I was like, no, he didn't like the iPad mini. And it was the number one seller the year after he died. And I was like, well, I can't think of anybody who's ever been smarter than the market.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
this and this is the joys of being a business owner so i tell people all the time i'm like stop being a ceo become a strategist like i'm just going to advise you guys go do it and that's where systems come into place which is a completely different conversation so let's say someone to the point like i get it i've heard what you guys have said i understand waitlist now i've read all the books that herman have shown me which those are some that i haven't read so they're definitely going to be on my list god bless ever and i'm not sponsored by ever and
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
God bless them. And you get free audio books or you pay like whatever it is, 20 bucks a month and you get it. That's what I'm going to be doing on my walks every day. Listen to that. That's what I'm working out. If someone's to the point that, okay, I get it. I need to get funding. This is mission critical now. I have to do this. I need to get personnel. I can't afford them.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
I haven't done the wait list thing yet. I'm in this pocket of, you know what? I need 25K. I need 100K, whatever it is. And they need to get effective funding. Walk me through that process. When they work with you, what are some of the things that people mess up when they first come in? And then what are the things that are proven to actually help people out?
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
I love that you named it after her. When you told me that, I was like, yes, we have to sneak that in. We have to sneak it in. The other thing we have to sneak in is when people do this and they want to get funding, there's a lot of questions that I always get asked. And they're like, how much should I have? How much should I do?
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
Herman shares his journey as the founder of Bella Sloan Enterprises, a financial literacy company named after his daughter. He walks us through key strategies for optimizing personal and business credit, the importance of financial literacy, and how stacking funding sources can set your business up for success.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
And I don't think people understand that banks actually want to lend you money because they make a lot of money. Like when you buy a house, so when you buy a house and you're like, oh, well, I'm just paying off my mortgage. No, you want to think of a box and then it's cut in half from one corner of the bottom left to the top right. And you're just mostly paying interest the entire time.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
They're making your actual balances and going down. That's not any different than business loans. They're going to make a ton of money because they have these things where they go sign up now, get $500 when you sign up bonus or never credit card.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
They're hoping that you're like the majority of the people out there that they're going to make that a hundred X over the lifetime between fees and late fees and problems and so on and so forth. If you've got effective financial literacy, you're not going to be that guy that you're not going to be in that situation. And you're going to, and you're going to get away from that.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
We were talking about this before it went on camera, things like a wealth ratio. And if people don't know what a wealth ratio is, could you explain to someone what a wealth ratio is?
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
So if they're coming in and you know, you got to put down that they're the founder or the owner or the president, you got to have a real business address. What happens if someone's like, I don't have a website. I don't have this. Do you walk people through that? Or what is the ballgame?
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
We used to run summits and we would do this and we would force people to do it live. We're like, okay, here we go. Go do this. Go do this. Go do this. And within two hours, it's operational because it's not that complicated. It's so easy to do.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
Because if you show up with Gmail or Live or Hotmail, whatever is your address, it's not that there's anything wrong with those email addresses, except you don't own any of those emails. Remember, if you're not paying for something, you're the product. So it is what it is. Please remember that.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
But it tells the person who's investing, it tells the lender, it tells, as an angel investor, when you come to me, if that's your email address, it tells me volumes about your business.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
I know more about you than you could possibly know. If you show up and you've got an AOL address, it's like a puff of smoke where I was sitting because I will run as fast as I can. It tells me so much about you. It's just like when you go to apply for something.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
If you show up wearing a pair of raggedy shoes and flip-flops versus a three-piece suit, I'm going to know also the way you articulate, what vernacular you're using. I use very different vernacular when I'm on a podcast versus when I'm with my friends. Friends, basically. I sound like an idiot. There's just no way around it.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
We are goofy and we're just, we're making words up and we are cursing more than my mother would ever approve. But we are being idiots. There is a time and a place that's also your digital footprint. And people regrettably don't understand that. What are some of the other mistakes that people make?
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
And they're just common stuff when they come to you and they want to come and they want to help you out. What are some of the things that you help people out? Okay. First off, Don't do this anymore. Dear God, please don't do this.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
I love that you said they'll reach out to you in a nice way. No, they will hound you. Hound you. Will. 15 times a day. Do you like more money, sir? Yeah. It becomes the different problem. When you actually have financial literacy and you're running into this, they'll bang on your door. They will get annoyed. That's why it's important to have. Don't use your regular phone.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
Try and have another phone specifically for this. We all have hidden phones. We all have hidden WhatsApp. We all have hidden Google Voice. We all have extra SIM cards in our lives. Let's be honest. Right, right, right. Let's be honest. No. No, because I will just get hounded.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
Whenever I go and I do apply for something or whatever it is, I will go in and I'll have a separate email address and a separate phone number that just gets hounded. And I'm like, whatever. It's connected to a phone that sits in a closet in the office. I'm like, have fun. It's on airport mode or it's on do not disturb. And I just like, whatever. I don't check it. I never interact with it.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
Sorry for those of you who have Googled me and tried to get ahold of me. That's why you can't get ahold of me. That's why. It's for my protection. It goes back to what you said earlier, which is don't put your home address on the thing. No one knows my home address. There's no way to Google where my home address is because I technically don't own my home.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
My home is owned by a trust, which I am not connected to in any way, shape, or form publicly. privately it's my trust but no one knows where i live and that's done on purpose because um i love you guys you guys are very sweet but y'all are creepy and you freak me out don't show up in my house it makes me pee on myself a little bit don't be doing that it's weird Y'all are nervous.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
I have to protect myself. You know, I like carrying guns and I will return fire is what it is. So when someone comes in, there's a lot of people, when we talk about getting a loan, fixing their credit, they're terrified because they weren't taught this. I mean, financial literacy isn't something I was taught by my family in any way, shape or form. I was taught, save, save, save, save, save, save.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
Don't buy stuff you don't need. That's the extent of it. It wasn't until I read, I know it's very classic and everybody's read it a thousand times. I read Richard Bourdain.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
I read Rich Dad Poor Dad and then my favorite book by him is not Rich Dad Poor Dad, it's Cashflow Quadrant. Cashflow Quadrant changed my life. And then I was 20 years old, 21 maybe, I bought a book called Cashflow and a book, a game called Cashflow that he has done.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
If you haven't bought this game, which it was $350 or $299 when I bought it, which at the time was more money than I could possibly imagine because I grew up poor. I couldn't afford the last three letters of poor. I was broke and I spent this money and it's like Monopoly on crack. And I laid it out and I played with my buddy Keith and he kicked my butt the first time.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
And then I sat there on the table and there's four people can play at the same time. I think you can play more, but normally four. And I would run around and I'd sit there and play every night all by myself, just constantly playing this game over and over and over. And I have played this game with every one of my clients that I've coached.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
Every one of my clients that I've coached gets like $75 now because bastards made me spend money before. I played it with people who are billionaires and who go bankrupt instantaneously in the game. It is one of those games that fundamentally change it and allowed me to get past the fear of, hey, maybe I'll try this. Maybe I'll try that.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
Because if I lose, it's just paper money and it's little plastic rats on a board. So when people come to you and they're terrified, because there's a lot of people who are terrified of approaching this. They're like, you know what? I can't be a business owner. I can't do a side hustle because I'm afraid. I just want to be an employee and get a W-2, which is... Horrible. Good God.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
The amount of damage. Oh my God. It's horrible. When someone's at that point and they have paralysis because of fear, how do you handle that? How do you hold people's hands through them?
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
So I love that you snuck in what we actually call an offline. Let's be honest here. So for those of you at home who want to calculate your wealth ratio, it's really simple. Let's say your monthly expenses are $5 and you've got $10 in the bank. You've got a two-month wealth ratio. Really, really simple. It goes through that. And I agree with you.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
So let's go down that rabbit hole. So if someone comes to you and they're like, and I love that you said, I wanted a Nintendo because that makes you in my age group. Right, right. It was different though. Did you actually get the Nintendo or no?
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
So you're getting the Nintendo was different than me getting the Nintendo. Because remember, my last name is Schwartz. We have eight days. So day one, I got the Nintendo. Day two, I got the controller. Day three, I got the other controller. You know what I got on the last day? The power adapter to turn the damn thing on. I was so mad. Stop, Trump. I was so mad. My dad thought it was hilarious.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
But very similar to you, I had my mom sit down and show me. This is what a checkbook is because we're both that old. But you got to sit down and go through this and learn these things out. But let's start going down these rabbit holes. Let's talk about more of these advanced things that you do and that you share about life insurance and how to do this and all that.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
Walk me through the stuff that when you share with people, their minds just go.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
I think for your personal life and your professional life, you need to have at least two years for your personal life. And then hopefully at least a year in your business life. If you don't have that, don't quit your job. Just it is what it is. You got to mind your job while you're building your business. I built my first company while I was still working at a hospice.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
So I love that you just kind of, again, for people who have done it a million times, it's like, oh, it's no big deal. So to make it easy to remember it's monopoly for greenhouses, one red hotel, really, really simple. But you know, you came on and you said, you didn't say go buy your dream house. You're like, no, go buy a fourplex. That's three of them are going to pay for the one.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
And you go through that rinse and repeat and rinse and repeat and rinse and repeat and rinse and repeat. It doesn't have to be sexy. It doesn't have to be fun. Now you're still going to have the headaches of being a property owner. There's always going to be that. That's just the nature of the beast. It is what it is. You're going to have people who ruin stuff. You're going to have those things.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
There are those, And there's ways to prevent that. There's ways to really fortify it. One of the ways that, you know, when I was purchasing real estate in the very beginning, I refused to rent to renters. It was always rent to own. I'm like, listen, if you want to come in, it's a rent to own model.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
I was running the IT division in order to build it. And I did it at the same time because sleep is optional. It happens. Dang it. As you get more successful, you will get sleep because it's a new thing for me. You also will also have stories where you lose your first million. So welcome to all of those wonderful adventures. We all have those stories. Exactly.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
Therefore, all of my problems with as far as anybody coming in and messing with my properties and breaking anything, they're going to take better care of it. Now, most of them have been there for decades. 13 years, 14 years. They still don't want to buy the property. They're still going to say, I'm going to buy it one day. But they're wage slaves. They're employees.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
So they're never going to get there. I'm like, all right, we're going to get to a point sooner or later. And I'm like, guys, we're way outside our realm of when you could have bought it. But they still have this idea that this is their home. And before the collapse happened, I was lucky enough to be connected to, in COVID before the collapse, I was lucky to be connected.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
People are like, listen, take all of your commercial property, chuck it. And I was like, I'm sorry, what? That's most of my portfolio. They're like, you have to chuck it. You have to chuck it now. And I was very lucky. I chucked all my commercial property. I got out, took all that road, put it into industrial stuff, survived the hit.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
And now I got to go back in and buy certain industrial stuff because I own a bunch of office complexes. They're like, you're going to get eaten. It wasn't me. Again, this is something that people don't understand. Herman and I, I'm curious of you, it is not ever what you know. It's who you know. Who you know. Your network is your net worth. I knew this individual for a very long time.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
I'm not going to plug his name. He's a gift. You already have read about him. He helped somebody who we may have talked about earlier who created a really cool board game and multiple books. Get his real estate wealth. He called me up. He's like, listen, I've never told you to do anything. You and I have been friends. We've been connected. You've got to purge all of this now.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
And I was like, I'm sorry, what? And he kept blowing up my phone. I was like, dude, what's wrong? And he said, you got to get out. He goes, you're going to get eaten alive. And I was like, dude, you're asking me to wipe out 60% of my wealth. He's like, I'm just, you have to please for the love of God. Awesome. And I was like, oh, I'm going to beat your ass if this doesn't work.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
This is taking years to get all of these. And I listed everything and wiped it out. We got very lucky. One of the things that Herman went through was, again, he didn't say, go buy your primary residence. You should never do that. Like, hey, I want this primary residence that's $3 million. It's $300,000. Awesome. What does the mortgage pay? Cool. It's $2,000, $3,000 a month. Awesome.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
How can I buy something that's going to pay for that? That's what we talk about with buying an asset. And you can't do that without having a certain level of financial intelligence. So there's a lot of advanced things we're talking about. We didn't even get into the life insurance stuff.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
There's so much here where people can just pick your brain because you've done it and you share so openly and so lovingly. If someone wants to find out more and they want to connect you more and they want to do this, how do people find you? How do they get a hold of you? How do they, okay, we get it. There's actual help out there. How do they find you?
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
So if someone comes in, because you've got Haitian CEO and you've got Bella Sloan, if someone is not either fall into that, if someone isn't Haitian, if someone is from a different culture, are they completely welcome as well?
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
I love it. Thank you so much for coming and sharing these little tidbits and being part of this. I really appreciate your time.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
Thank you for joining us for this empowering conversation with Herman Dolce. We hope you're feeling motivated to take control of your financial future and apply the practical strategies Herman shared to optimize your credit and fund your business growth. A huge thank you to Herman for bringing his expertise and passion for financial literacy to the show.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
His insights into credit optimization, funding strategies, and the importance of financial responsibility are a game changer for entrepreneurs at every stage of their journey. To all the entrepreneurs, go-getters and visionaries listening, your dedication to building something extraordinary fuels our mission to share these transformative conversations.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
Ready to put Herman's strategies into action? We've created a comprehensive guide highlighting his credit optimization tips, funding techniques, and step-by-step process to stack resources effectively. Download it now at podcast.iamcharleschwartz.com. And remember, as Herman said, your financial literacy is the foundation of your business success.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
Take the time to build it wisely and the opportunities will follow. Now go take charge of your financial future and turn your dreams into reality. Your journey to unstoppable success starts today.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
When you go into that, people are like, okay, well, I want to be my first business partner. I want to get into that, but I have no idea how to do funding. I have no idea how to bring this in. There's so many different ways. I thought getting funding meant that I just stood on 95 in a tutu and people threw money at me. Didn't work. Completely not how funding worked. Didn't work.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
People will pay me money to put clothes back on at this point. How do people get in this? If they're going to go through funding, give me the broad overview and then we'll jump in the details. If someone needs funding, what's the best kind of ways to do that?
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
You'll learn actionable tips to clean up your credit profile, build a strong financial foundation, and access capital responsibly. This conversation is packed with advice for business owners, including how to prepare for funding, avoid common credit pitfalls, and make strategic decisions to scale your business.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
So there's all these conversations about building credit and there's jokes and memes about it all over the place that talk about that based on your culture, you will get different credit scores. Is that actually true or is that just a meme?
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
And your backstory about this is you actually have a lot of details in credit. So you talked about before you started your business, you were doing credit and you were helping people expand their credit. Can you help the audience understand a little bit more about that?
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
Herman debunks myths about credit and provides clear, actionable steps for listeners at any stage of their financial journey. If you've ever wondered how to turn your financial challenges into opportunities or how to fund your business without drowning in debt, this episode is for you. So grab a notebook because your crash course in financial literacy starts now.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
So if someone goes, I think first step sounds like getting your actual report and there's all these services that you have that charge you to do that. And there's other ways to do it. If you're going into this and you're listening to this going, Hey, I've never even done it for my business, let alone myself. What are the first steps that they go in through?
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
So, Hey, I just need to get this credit report and find out what is real versus what isn't.
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Limitless Funding Through Credit Repair
which is wonderful. It's people don't understand the power of credit either. For example, I don't buy cars. I never have. That's not true. I bought my first car and it was garbage. And I just, the way I drive, I know you're not supposed to do it. I just, I lease cars. It's just, it is what it is. I beat the shit out of them. I just have a heavy foot. So it's just, it's mean to cars.
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Limitless Funding Through Credit Repair
So I go in and I always negotiate with them. And being able to walk in and say, okay, what's your credit score? I'm very, I've been doing this for a long time. My credit score is over 800. So I get to walk in. I'm like, before I'm going to negotiate with you, go to your finance manager and just pull up my credit. And I walk out and I'm like, what do you want? And they don't even negotiate.
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Limitless Funding Through Credit Repair
It goes away. That angst, that back and forth. I think I would rather get a colonoscopy than buy a car at this point. Because it's such a toxic thing. But having that. Yeah. Now having that credit score, it changes the ballgame. So that's what happens in your personal life. In my business life, to what you were saying, there is a difference between my company and my personal credit.
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Limitless Funding Through Credit Repair
Like I have a credit card that's got, you know, whatever, $20,000, $30,000 limit on it. My business credit card is six figures because they know the business and they know me and what's going on. And I just don't touch it. And then they raise it every year. I'm like, stop doing that. But yeah.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
So if someone gets your credit report and they're sitting at home and they go, okay, I'm trying to increase my financial literacy. What are the books? What are the tools? What are the things that they need to start doing to say, okay, I need to heal this before I go out and get funding because I really want to get people. And I'm going to try and do it on this podcast where it's okay.
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Limitless Funding Through Credit Repair
This is how you get funding efficiently and effectively. And these are the tools that will actually not rip you off. So you don't want to get it from the guy down the street who only hangs out at the deli. That would be a different way. What are some of the tools once they get their credit report so they can start educating themselves and helping themselves?
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
Welcome to the I Am Charles Schwartz Show, where we don't just discuss success, we show you how to create it. On every episode, we uncover the strategies and tactics that turn everyday entrepreneurs into unstoppable powerhouses in their businesses and their lives.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
You mentioned getting addresses off, because I've had multiple addresses and I go on multiple properties. When you go into this situation, you're like, hey, here is, I want this address off. Even though you did technically live there, can you just go to the credit reports and say, get it off? I don't want to have this on here. How does that work?
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Limitless Funding Through Credit Repair
I'm guessing the same thing with jobs and so on and so forth.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
So if they're going through there and they're getting the ball rolling and they're starting to fix their financial literacy, getting your down to 9% is hard for a lot of people. So getting that, that's where, in my mind, financial literacy comes in. The side hustlers are doing all of those.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
Whether your goal is to transform your life or hit that elusive seven, eight, or nine figure mark, we've got the blueprint to get you there. The show starts now. All right, everybody, welcome back. I'm excited to talk to Herman. Herman, you've done an immense amount of things. You go by the Hastings CEO. Welcome to the show.
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Limitless Funding Through Credit Repair
As you've gone through your journey, you mentioned you've got student debt and you've got a couple other things. You've got a mortgage, which I don't know if people know this, but mortgage is French. It means to be in debt until you die. It's mortgage.
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Limitless Funding Through Credit Repair
It is terrifying when you hear the actual name. It is... So as you're doing this, please buy assets, not liabilities, please. But as you're going through this, please, for the love of God, if it doesn't make you money, as soon as you sign, you bought a liability. Just buy assets, please.
I am Charles Schwartz Show
Limitless Funding Through Credit Repair
As you're going through this and you're trying to scale your financial literacy and you're trying to set this up, what are some of the ways that, okay, we've got our credit relatively fixed. We've made the phone calls. What are the proven ways that you found that work to getting your financial literacy up?
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Limitless Funding Through Credit Repair
For those who also, if you're on the business side, because most of our listeners are business owners, when everyone started freaking out when the politics came in, like, oh, my God, he's never paid taxes. She doesn't pay taxes. All of us who have been in that environment were like, mm-hmm, mm-hmm, mm-hmm. Yeah. Yeah. Talking about that. I don't know what you're talking about.
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Limitless Funding Through Credit Repair
You'll find out that, you know, you've got the most famous line of this is you've got Warren Buffett who pays percentage wise less than his secretary. W two versus a 10 99 or whatever your business is. Not only does Herman's tactic talk about, Hey, don't pay your taxes right now. Defer it to the end of the year type of thing.
I am Charles Schwartz Show
Think Fast, Talk Smart
Drawing from his extensive background in martial arts and teaching, Matt shares invaluable insights on how to become a more confident and impactful communicator. From tackling the challenges of spontaneous speaking to understanding the power of structure in communication, Matt reveals practical strategies that can help anyone improve their communication skills.
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Think Fast, Talk Smart
He introduces his what-so-what-now-what framework and explains why being interested is more important than being interesting. Matt challenges common communication myths, explaining why perfection shouldn't be the goal and how anxiety about public speaking can be transformed into positive energy.
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Think Fast, Talk Smart
Ich liebe die, wir sprechen über Bushido, die Idee von Meditation in jeder Aktion. Ja. Als du durchgehst, machst du es. Also, diese Atemzüge, diese Momente, das ist etwas, das ich wirklich genieße. Ich liebe auch, dass du das mitgebracht hast, die Idee, dass Perfektion das Gegenteil der Exekution ist. Es gibt so viele Zeiten, wo ich auf der Bühne bin, wo jemand mir eine Frage fragt.
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Und ich gebe ihnen eine Antwort und sage, weißt du was, das war nicht die beste Antwort. Lass mich noch einen Sprung auf das nehmen. Weil es ist der einzige Ort in der Welt, wo Leute sagen, weißt du was, mach es wieder. Wir sind für dich, um zu erfolgreich zu sein. Das ist die Freude des öffentlichen Redens. Sie sind tatsächlich für dich, um zu erfolgreich zu sein. Ein kurzer Side-Note-Story.
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Ich habe jemandem ihre Rede geholfen und sie war sehr nervös, hatte viel Angst darüber. Und bevor sie auf der Bühne ging, hatten wir ein paar dreckige Runden auf kleinerer Publikation, aber das war ihr große Show. Sie ist bereits aufgeräumt, sie wird auf der Bühne gehen. Und sie sagte, ich muss atmen. Und sie hat bereits ihren Namen genannt. Ich sagte, erzähl es ihnen. Sie sagte, was?
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Also hat sie auf der Bühne geschaut und gesagt, hallo, mein Name ist Yadiyata. Und sie wird mich töten, wenn ich diese Geschichte erzähle. Sie sagte, hallo, mein Name ist Yadiyata. Ich muss wirklich atmen. Und alle haben gelacht. Und dann wurde es nicht öffentlich gesprochen, sondern es wurde öffentliche Kommunikation.
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Es ist so wichtig, dass du das Rapport mit deinem Publikum bilden kannst.
I am Charles Schwartz Show
Think Fast, Talk Smart
There's so many places now with the way we communicate that we can't connect like that because it's not dynamic. It's very forward facing. It's very one directional, which makes it challenging.
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Think Fast, Talk Smart
When you're having people that are trying to communicate smarter and they're trying to do this over social media or an email or things of that nature where you don't have that tangible feedback, because I love the tangible feedback. I always say this all the time. People are okay, but individuals are amazing.
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Think Fast, Talk Smart
I love to be able to read the facial reactions and see their breathing changing and all of that. When you're trying to do this, if someone's sitting down and they're trying to negotiate or they're trying to influence, they're trying to persuade, they're trying to build rapport and it's one directional.
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Think Fast, Talk Smart
What are some of the things that they're like, Hey, this has proven that I can use this in an authentic way because there's so many people who have read certain books. I'm not going to call them out. Um, I will, you know, I am going to come out. Was ist es? Think fast, grow rich. Ich lasse es kurz genug mit dem. Du hast die Idee. Ich werde es nicht auf den Bus werfen.
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Think Fast, Talk Smart
Es gibt ein Buch, in dem die Manipulation-Seite gelernt wird, das den Rapport brechen lässt und es mir, um es besser zu nennen, schreckt. Es ist, wenn die Leute lernen, zu sagen Nein in Negotierungen, wo sie wissen, wie sie sich stacken. Und dann ging es zu Yes-Stacking. Und ich war so, Leute, baut das Rapport. Wenn es vorwärts ist und es einseitig ist,
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Think Fast, Talk Smart
Welche Wege gibt es, um besser zu kommunizieren, um nicht nur klüger zu sprechen, sondern auch effektiver zu sprechen?
I am Charles Schwartz Show
Think Fast, Talk Smart
Drawing from both his academic expertise and real-world experience, coaching executives, he offers actionable advice for everyone from students to seasoned professionals – Whether you're preparing for a crucial presentation, looking to improve your everyday interactions, or seeking to become a more effective leader, this episode provides the tools and mindset shifts you need.
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Think Fast, Talk Smart
Ich denke, eine der Dinge, die du, Matt, besser tust als fast jeder andere, und du es schnellstmöglich tust, ist, dass deine Kadenz verändert hat, als du das gemacht hast. Deine Tonalität hat verändert. Und für diejenigen von euch, die das nicht sehen, ich empfehle es, das zu sehen, weil du ihn sehen wirst, dass seine Tonalität verändert hat. Es hat etwa drei Aktiven gedroht.
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Er hat auch die Zeit zwischen den Worten verändert. Und das sind subtile kleine Dinge, die, wiederum, es ist wie Martial-Arts, es ist wie alles andere. Es braucht einfach Praxis. Es braucht die Möglichkeit, zu sagen, hey, wenn ich wirklich, wirklich schnell spreche, was macht das in meinem Publikum? Verlangen sie das? Wenn ich Dinge aufschlüsse, verlangen sie das?
I am Charles Schwartz Show
Think Fast, Talk Smart
Matt's approach combines scholarly insight with practical application, showing how small changes in how we communicate can lead to significant improvements in our personal and professional lives. Get ready to think faster and talk smarter. The show starts now. Welcome to the I Am Charles Schwartz Show, where we don't just discuss success, we show you how to create it.
I am Charles Schwartz Show
Think Fast, Talk Smart
Wir wissen, dass es eine berühmte Studie gibt, wo, wenn jemand sehr hyper ist, und du sprichst ein bisschen ruhiger, wirst du in ihre Aufmerksamkeit locken. Sie sind wie, was ist da los? Also, die Tonalität, die Kadenz, diese sind wirklich wichtig.
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Wenn du da sitzt und lernst, die höheren Dinge, wenn du mit den Profis sprichst, und vielleicht kommunizieren sie mit einem Abgeordneten, oder sie bekommen VCs-Fundierung, oder solche Dinge.
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Was sind die Schwierigkeiten, die sie haben, außer den täglichen Unwissenheiten, von denen die Menschen überrascht werden, dass die harten Billionäre viele Unwissenheiten haben, wie die Leute, die nicht diese Art von Geld machen. Es ist universal, wie viel Geld du in der Bank hast, ändert nicht den Wert der Sicherheit oder Unwissenheit, die du als Individuum über dich selbst hast.
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Trust me, we all get embarrassed. Still, when I walk on stage, my right knee always shakes. It just is what it is. It reminds me that I'm still alive. I get nervous. It happens. When you're coaching these individuals, what are some of the things that have been the most effective to help them? And if you could give an example, that would be amazing, as I just put you on the spot.
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Think Fast, Talk Smart
On every episode we uncover the strategies and tactics that turn everyday entrepreneurs into unstoppable powerhouses in their businesses and their lives. Whether your goal is to transform your life or hit that elusive 7, 8 or 9 figure mark, we've got the blueprint to get you there. The show starts now. Alright everybody, welcome back to the show. I am ecstatic to have Matt on.
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Think Fast, Talk Smart
Es ist interessant, wenn du über Menschen auf hohem Niveau sprichst, wie sie das umdrehen. Es gibt ein Konzept namens Dezentralisierungsvermögen, welches es ermöglicht, egal wo sie sind, du bist es ja bekannt, dass es sie nach oben und nach unten drückt. Und eines der Dinge, die ich sehr glücklich gesehen habe, wieder und wieder, ist, wenn Menschen in ein Umfeld gehen, machen sie es nicht selbst.
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Okay, wir haben ein Ziel, wir wissen, dass wir ein Ziel haben, aber was bedeutet das Ziel für dich? Und zurück zu den drei Watt, was bedeutet es speziell für dich? Right. You've also done some work and you've talked about how people run into, they get nervous or they have anxiety.
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There's a couple different ways to attack that when you are going on stage or you are speaking or even if you're just writing an email in your house when you're sitting in your boxers. What are some of the ways that you can kind of handle that, that you've learned to just say, okay, yes, it's happening. How do I address this in a way?
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Because a lot of us have a ton of knowledge in our head, but articulating it out of our pie hole is a little challenging at times. So how have you... worked with people and the experience you had to teach us, okay, you're stuck, there's a ton of information, you might be having some anxiety, you might be freaking out, you might have some lockup right now.
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What are some tools that you've used to kind of help people get beyond that?
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Think Fast, Talk Smart
Ich liebe es. Es gehört dazu, dass sie einen Indiana Jones-Episode gemacht haben. Ja, ja, ja. Sie versuchten, einen großen Ball zu bauen. Sie benutzten einen Zorb-Ball, den Sie schon gesehen haben. Ihr seht es schon, es gibt schreckliche Videos online, in denen Menschen sich verletzen.
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Sie hatten es alles vorbereitet. Und sie werden den Ball machen, in dem Indiana Jones wegkommt. Und sie machen all das Arbeit. Und sie setzen alles zusammen. Und dann hat Jamie gesessen und gesagt, warte, warum machen wir das? Was meinst du? Niemand ist von diesem Leben weggegangen. This isn't one of the Mythbusters that makes sense. Our bottom line is this doesn't align with our show at all.
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And they went, okay, we're not doing it. So all this work immediately in a one question went away. So it's prevalent for everything that you're doing. That immediately you say, what is the point? What is the main goal? What is the bottom line? And if you can't get to that, then Es ist, was es ist.
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Think Fast, Talk Smart
Matt, thank you so much for being on the show today.
I am Charles Schwartz Show
Think Fast, Talk Smart
Very excited. There are so many things you do as far as, you know, you have a book, you've got a podcast. It's all about how to communicate better. And we're in a society now where it's all about social media and we have all these abilities to communicate, but people don't effectively communicate all over the board. So being able to have this conversation with you to help us get there is important.
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Es ist eine große Sache in der Impro, dass es funktioniert, um die Idee, dass man sich an den Teil verabschieden muss. Und es ist einer der Mythen, dass sie es zerbrechen. Sie sind wie, nicht das tun. Wenn es nicht resoniert, wenn es nicht mit dem Publikum auftritt, wenn dein Partner nicht mit dem Publikum resoniert, pivote. Weißt du, was wir in der Geschäftsseite sprechen?
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Ich bin wie, ist Spongebob. Wir sprechen über, ist dein Spongebob? Wenn du Spongebob bist, sind wir fertig. Die Meeting ist vorbei. Wenn du mit Leuten arbeitest und du so viel Informationen downloadest, dass dein Spongebob nur im Moment voll ist. Take a break. Don't commit to the fact that, hey, I wanted to do all this during the meeting. Their sponge is full.
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There's nothing more you're going to get into that. Things are leaking out. Having the ability to, again, read people, connect with people and pivot that around is just as important as speaking as fast as you can, as thinking as fast as you can, as being as effective. Sometimes you just need to take a breath and let people do what they need to do.
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Think Fast, Talk Smart
And you talk about a tool that does that really well. You talk about something called reframing, where you reframe the thing. Could you share a little bit more about that?
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Think Fast, Talk Smart
I think one of the things that most people don't know about you is you're very heavy into martial arts. Can you tell me a little bit more about that?
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Think Fast, Talk Smart
Ich liebe, dass du gesagt hast, dass es nicht darum geht, richtig zu sein oder das Beste zu sein. Du hast einen Podcast, in dem du das in Isolation machst. Wenn du das in einem Vakuum machst, dann hörst du nur dein Selbstgespräch. Es ist wichtig, einen Podcast zu bauen, in dem du andere Leute mitbringst und ihre Erfahrungen mitbringst und diese Dinge teilen kannst.
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Kannst du mir ein bisschen mehr über deinen Podcast erzählen?
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Think Fast, Talk Smart
Das ist der Grund, warum ich einen Podcast mache. Jeder denkt, es ist für den monetären Wert. Ich sage, nein, ich bekomme Zugang zu Individuen, die ich nie haben würde. Und wir können Gespräche haben, wo ich zurückkomme und ich denke darüber nach und schuhe darauf. Es ist absolut ein Glück und ein Geschenk.
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Wenn sie dir diese kleinen Tipps geben, kannst du dir Dinge aus deinen Podcasts, Gästen oder Insights vorstellen, die sie gegeben haben, die den Ballgame wirklich verändert haben? Ich werde es versuchen, ein konkretes Beispiel dafür zu geben, für etwas, das mir auf den Kopf kam. Ja, bitte. Jemand kam rein und sagte, löse den Tisch aus deiner Meeting-Ruhe.
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Ich sage, ich bin sorry, dass ich den Tisch aus deiner Meeting-Ruhe löse. Jeder muss stehen. Aber zuerst musst du einen Debrief machen, der einen kleinen Dokument hat, den jeder durchführen kann, den jeder aufgehoben hat. And then you've got a 10 minute meeting.
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And by making everyone stand these 45 minute to three hour meetings, all of a sudden turned down to these 15 minute meetings and things are getting done more effectively. Cause I'm all about efficiency. It's probably my favorite thing in the world outside of maybe ice cream, but working on getting rid of that. Um, they got rid of the meeting tables. And it was just this simple thing.
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I was like, really? I never would have thought getting rid of meeting tables would have done that. And everywhere we've implemented it for these, because we've all been in those meetings. Okay, today, and there's this PowerPoint presentation. You're like, oh God, please no. And you're going through that process. Here's a document. We debriefed. It has everything.
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It basically is the three what's that were laid out. But no one's going to sit down. No one's going to get comfortable. We're all going to share in the same space. That's something that radically changed how I do the majority of my meetings. What are some of the stuff that came from your podcast?
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Ich denke, das ist das eine, das du mir bereits gegeben hast, das grundlegend verändert hat, wie ich aufstehe, ist, dass es nicht interessant ist, interessiert zu sein.
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Ja, das eine, wenn du, wenn du das, weißt du, die Forschung gemacht hast, plötzlich schlug es mich an, ich dachte, oh Gott, ich habe es geschrieben, ich war so, okay, das bleibt auf dem Computer für ein bisschen. Ich war so, das war das, das hat es, das hat es umgedreht. Two quick things before we wrap it up.
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If one of your students was asking you and they're coming into it and they want to be successful in your class because I was not a good student. I was a phenomenally poor student. I barely made it through my undergrad. Sorry. Okay. What are the tactics? What are some things that they could be more effective in being successful in that stage of their life?
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And then secondarily, as people are beyond the school world and they're facing the world of being able to communicate and to communicate more efficiently and talk smarter. Can't get that word out today. Talk smarter. What are some things on both those sides? Okay, these are the takeaways that I really would love you guys to have. What are those two?
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What specific martial arts are you into on a high level?
I am Charles Schwartz Show
Think Fast, Talk Smart
So, when it talks about getting content and being accessible, how do people find you? How do people track you down? Where do they get access to the pod?
I am Charles Schwartz Show
Think Fast, Talk Smart
Matt, I appreciate you coming on. I really do. Thank you so much for taking the time out and sharing so much of your wisdom with us.
I am Charles Schwartz Show
Think Fast, Talk Smart
Absolutely. Thank you for joining us for this enlightening conversation with Matt Abrahams. We hope you're feeling empowered to transform your communication skills and connect more authentically with your audiences. A huge thank you to Matt for sharing his wealth of knowledge. From the what, so what, now what framework to his insights on making complex ideas accessible.
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Think Fast, Talk Smart
His blend of martial arts wisdom, academic expertise and real world experience offers a unique perspective on effective communication. To all the communicators, leaders and learners listening, your commitment to growth and self-improvement drives us to bring these valuable conversations to you. Ready to put Matt's strategies into practice?
I am Charles Schwartz Show
Think Fast, Talk Smart
Visit podcast.imcharleschwartz.com to access free resources and connect with Matt's podcast. And remember, as Matt emphasized, it's not about being interesting. It's about being interested. For those looking to dive deeper into these concepts and transform their communication skills, you can find Matt's book Think Faster, Talk Smarter in your nearest bookstore.
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Think Fast, Talk Smart
As Matt showed us today, effective communication isn't about perfection. It's about authentic connection and serving your audience. Now go forth and communicate with purpose. Your journey to becoming a more effective communicator starts today.
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Think Fast, Talk Smart
Ich liebe es, dass du das, was du in der Kunstwelt gemacht hast, in das, was du lernst und wie du es im Klassenraum teilst. Denn du hast Tausende und Tausende von Leuten gelernt, nicht nur im akademischen Weltraum, sondern auch im professionellen Weltraum. Und es gibt diese Strukturen, die wir in Kimpo sprechen. Es gibt fünf Schläge und es gibt zwischendurch gebranchen.
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Und es gibt all diese Dinge, die Leute, wenn sie wissen, dass die Kimpo-Hörer jetzt sagen, oh mein Gott, ja, sie sprechen darüber. Für alle anderen ist es so, was zur Hölle? Also mehr Homework für euch, um mitzuteilen. A lot of what you do is structures and it helps people remember things and it helps you to think faster and to respond smarter and to do all these things on a high level.
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Think Fast, Talk Smart
One of them that you do is called the three what's. Could you walk me through what that is, what the three what's are?
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Think Fast, Talk Smart
I love that you talked about the fidelity there. That you immediately said, listen, my opportunity is to give value to you. It's not about how good I look on stage. It's not about public speaking. It's about public communication. Having that conversation. My goal is, I have value to give. I'm going to give it to you the best I can with what I have. Now, if it delivers it in an awkward way,
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Think Fast, Talk Smart
Who cares? The goal is to get kind of give that information. One of the other things that connected me really when I was going through everything, I was listening to your book, which is a phenomenal book. The idea that you can be better and it takes practice. Can you talk to me a little bit more about that?
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I think that practice, just like martial arts or physical activity, that practice over and over and over again makes the spontaneous seem like it was actually, oh, it just happened, it was spontaneous. It reminds me of Larry Bird. For those of you who are old enough to know who Larry Bird is, he would sit there and he was just phenomenal. He was the...
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Think Fast, Talk Smart
He was the Steve Curry before there was a Steve Curry, for those who are catching up. He would shoot a hundred shots. And if he didn't make all 100 in a row, he would start over from the beginning. So that when he was and he went out and he practiced on the court, but like, oh my God, he's such a good shooter. That was not by accident.
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That took an immense amount of kind of repetition over and over and over and over again. You have a couple pet peeves and one of them, I think your number one pet peeve is something I do all the time. So I'm going to be selfish here and I'm going to steal time on the podcast and do it.
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At the end of what I'm communicating, because I'm one of those individuals who does have a little bit of diarrhea of the mouth, I rapid fire information out. There's a lot that comes out all the time. I always try and check in with my audience and I do something that is just, it's just ineffective. There's just no way around it. I say, does that make sense?
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Think Fast, Talk Smart
And I know it's your pet peeve and it's something that I've been working on. I'm like, does that resonate? Can I go over anything more? How does someone who has this issue, me, how do we go through that and create a more effective way to kind of resonate with our audience?
I am Charles Schwartz Show
Think Fast, Talk Smart
Welcome to the I am Charles Schwartz Show. In this episode, we explore the art and science of effective communication with Matt Abrahams, a communication expert, educator at Stanford University, and host of the Think Fast, Talk Smart podcast.
I am Charles Schwartz Show
Think Fast, Talk Smart
If every question is a good question, no question is a good question. It's kind of, it mixes it. I like that.
I am Charles Schwartz Show
Think Fast, Talk Smart
Und ich denke, dass die Praxis, die Bewegungen über und über und über wieder zu machen, dich ermöglicht, wie du sagst, schnell zu denken, smart zu denken. Think faster, think smarter. It's all connected to it. I liked how you talked about an idea, and I'll give homework to the listeners. He did a little bit of an identity hold when he sat there and said, good question, or do you understand?
I am Charles Schwartz Show
Think Fast, Talk Smart
He did a little bit of an identity hold there. So for those of you playing at home, we'll talk about identity holds later if you want, but I love how you did that. One of the things that we're running into, and people don't understand it on a high enough level, if you want to think faster and you want to talk smarter, we're in an age where communication is rapid firing.
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Think Fast, Talk Smart
And one of the things you did in your book, which is excellent, is you gave tasks at the end. Yet, much like people who have ever stood in front of classes, who have ever taught anything, who ever shared information, when you assign homework, for lack of a better term, It doesn't get executed on it. We know that if I write a book, the majority of the population is not going to go past page 14.
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Think Fast, Talk Smart
There's not. You've been doing this a long time. You've been teaching on an exceptionally high level. You teach at Stanford, which is amazing. You've done it professionally. What are some of the secrets that, okay, yeah, I'm thinking faster. I'm talking smarter, but how do I effectively execute? How do I effectively, how do I execute more effectively in my life?
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Think Fast, Talk Smart
What are some of the things that you've done in that environment that can people can use?
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Culture That Fuels Revenue
Welcome to the I am Charles Schwartz show. In this episode, we explore the foundational elements of building exceptional company culture with Chris. As a seasoned entrepreneur and culture expert, Chris shares hard earned lessons from managing thousands of employees and reshaping workplaces into thriving hubs of collaboration and productivity.
I am Charles Schwartz Show
Culture That Fuels Revenue
And it's amazing how small it's... And people don't understand how important recognition is. In military operations, if I give you a little metal thing on your chest, you're willing to go get shot for it. And people are like, wait, really? That's it? I'm like, yeah. If I give you this little stupid metal, you're going to be willing to lose a limb. Recognition is huge in the human psyche.
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Culture That Fuels Revenue
It just... It is what it is. Now, I'm surprised that you said, you know, when you handle problems, the answer isn't just to yell and scream and punch people. That doesn't work. That's not how you deal with... Dang it. I just thought... All right. So it might make you feel better, but it doesn't actually work. It's the end of your business really, really quickly.
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Culture That Fuels Revenue
And what I love about this is, you know, people are going to listen to this and they're like, oh my God, that's so foo-foo. That's so this, that's that. I'm like, okay, cool. Here's the science. Go look at the science and come back to me after you shut the top. It's just because this is a science. This is what works. Yeah, culture is a science. It is not an art. Absolutely. And it's measurable.
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Culture That Fuels Revenue
And there's, again, that's why, like, you have seven pillars. You didn't just invent these because you were bored one day. These are what science exponents do. So what are the ones that most people get? Like, they're like, okay, we're pretty decent on this. And then what are the ones that people just universally, they just screw up. Just like, wow, you're just, wow, okay. Yeah.
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Culture That Fuels Revenue
Not only that, they were bought into it. They're like, hey, this is what's going on. There's this great video where it shows there's a woman sitting with a shrink and she's like, you know, I know he's cheating on me. 100% he's cheating on me. He goes and he disappears in the garage and he's on the phone. Then he crawls into bed. He doesn't talk to me. He's clearly cheating on me.
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Culture That Fuels Revenue
My husband is an SOB. And then, okay. And then the husband comes in the room and said, hey, what's going on? It's like, you know what? I have been on these phone calls trying to find this missing part from my motorcycle. And I keep calling people and I keep calling people and I can't find this missing part from my motorcycle. So it's that fiddling in the blank of the story.
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Culture That Fuels Revenue
We go to our lowest, we go to our worst side of us, which is the fear and the anxiety and the doubt versus, hey, this is what's going on. And if the employees and the people with you that are working on this are bought into it, and that's part of your culture. If they're bought in, they're like, oh, wait, you're using this? That doesn't make any sense. You should be doing this.
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Culture That Fuels Revenue
And it's, it happens even on an IT level. When I used to run IT, I would sit there and I'd show them like, okay, what are you guys spending on email? I'm like, that's what we're spending in house. You do realize for like $3 a mailbox, we could cut our costs by a bazillion dollars. Like really? I was like, yes. So, okay. So that's transparency. Right.
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Culture That Fuels Revenue
right what's the next one because you know you you've done it really well but dividing this up and i again i i get it you didn't invent these this is science love it thank you for using things that are proven what is number two that people run into that you have found that like you know what this is this is where you guys mess up on i wish you guys would do better yeah i i think they struggle with the positivity part so being a positive person
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Culture That Fuels Revenue
Right. We tell this with kids. We're like, you know, go brush your teeth. And they resist. And I'm like, okay, you win. Which one do you want to do first? You can either brush your teeth or you can go to the bathroom. I don't care. You win. And they're like, oh, I'm going to go to the bathroom first. Or I'm going to take a bath before I do it. So it's simple human behavior. Right.
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Culture That Fuels Revenue
We sit there and I love how you talk about looking at what matters. We talked about this where they did a study where they changed the lights in a factory. They're like, it's not going to increase productivity. And they lowered the lights and productivity went up. Well, maybe if we increase the lights, productivity will change as well. Maybe it'll go down.
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Culture That Fuels Revenue
They increased the lights and productivity went up even again. They're like, what the hell? And so then they turned all the lights off. And productivity went up again. They're like, what the hell? It's like, what you're monitoring matters. They realized that this was matter and they realized that this was going on.
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Culture That Fuels Revenue
So when you go into that and people, hey, I'm actually not as healthy as I am. I shouldn't probably be eating McDonald's and fast food. What are some of the things in culture that are the McDonald's fast food version of that? It's just catastrophic mistakes that people are making.
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Culture That Fuels Revenue
So if you have the opportunity to monitor something that's positive and encourage, again, culture that they share with each other and they help each other. I love that you talked about that, that you went after. Right.
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Culture That Fuels Revenue
To your point, focus on what's not a problem solver, but what's working. So focus on, as you said, really articulately, focus on, hey, this is working. This is what I'm going to start focusing on, and then having them share it as a unit. And I think when most people think, hey, be a positive person, they're going to think like, hi, everything's wonderful.
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Culture That Fuels Revenue
It's like, no, that's not what we're talking about. This isn't foo-foo. This is science. This is what works. What is the one that no one gets? Like you go into every one of your organizations and you're just like, oh, wow, they just, holy Moses, every single time. What is the one that people collectively fail?
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Culture That Fuels Revenue
And it does build culture. Exactly. Remember the commercials? I mean, you might not be old enough for this, but they used to have commercials like, I'm a Merc, I'm a PC. And there was this whole thing where like, oh, I don't want to be a PC. PCs are dorks and they're losers and it's gross. They built in a whole identity around it.
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Culture That Fuels Revenue
It's kind of like if you go into the motorcycle world, there are significantly better motorcycles than Harley-Davidson's. Sorry, guys, I've been riding for years. There are motorcycles that are just light years better than Harley's. But I'm not going to go be on one of those bikes because it's not a Harley. And it's so moronic.
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Culture That Fuels Revenue
From ditching outdated annual surveys to implementing weekly one-question check-ins, Chris uncovers actionable steps leaders can take to foster a workplace where employees feel heard, valued, and inspired.
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Culture That Fuels Revenue
That was my only requirement. And it's a game changer. It's kind of like saying, hey, we have a thousand eggs in our fridge. Go to the store and buy more eggs. That's not going to make the damn cake. It's not diversity based on geographic or belief.
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Culture That Fuels Revenue
I don't think people are doing that. I don't think because they get stopped at the political side of this, which is just not the conversation we're having at all. It's a bit like going to go get sushi and then people are arguing about what we're going to get for dessert. It's not what we're talking about here. We're talking about sushi in this case. We're talking about skill sets.
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Culture That Fuels Revenue
We're talking about how it helps out the culture. And I love that you brought in for your people underneath your command that you were working with. You're like, hey, this is all I want. You decide everything else. I'm empowering you to do that. So again, you're going back to the idea that they have control. they've got influence.
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Culture That Fuels Revenue
They're deciding not only who's going to be in their org, but the people they're going to be working with every single day. It's like, I only just want to, this is my one requirement. You didn't get in their face about anything else because if not, you just get a wall of the same thing and that's not going to create different, different results. You mentioned your book. What's the name of the book?
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Culture That Fuels Revenue
You mentioned some case studies in there. Neiman Marcus, I'm so used to saying needless markup, but Neiman Marcus, and you have all these ones. What is a case study that didn't make the book that you're like, yeah, I haven't told the story. I want to tell this one because this would be something that the audience were like, okay, yeah, okay, that's cool.
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Culture That Fuels Revenue
So what is one that isn't in the book as well?
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Culture That Fuels Revenue
I think my favorite example of how you have to listen to everybody that goes through, because you can't just have all the tech bros, is when they did, so there's a great movie, it's called Zero Dark Hundred, it's about when they went after Bin Laden. And they got that, and they're going and they're doing the mock-ups, and they've done this a bunch of times.
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Culture That Fuels Revenue
And the lowest SEAL that was on command, it goes, well, What happens if the helicopter crashes? They're like, what do you mean? They're like, this helicopter has never crashed on any mission ever. They're like, yeah, but what happens if it does? I don't know. You guys asked for something outside the box. And they were like, okay, it's never going to happen. You know what?
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Culture That Fuels Revenue
So a lot of that happens because of buy-in, right? And getting the people underneath your command or the people above your command, wherever you are in the chain, having that buy-in. Because simply writing down core values is not effective.
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Culture That Fuels Revenue
The rules are, we're going to have to role play it. What do we do? How do we prepare for it? And they adjusted how much C4 they brought and they did all this. And of course, sure enough, you know, they went in and they put the helicopter above it and that created a wind tunnel because of the walls and smashed it immediately right down on it.
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Culture That Fuels Revenue
And it's amazing that the youngest SEAL, the most inexperienced, brought it up and he was like, I don't know, what about this? So being able, to your point, having those things, those diversifications in there to get that. When you're talking about change, and you're talking about serious change, How do people do that?
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Culture That Fuels Revenue
Because again, I think most people know at this point, if you haven't at this point, you already know that, hey, you're screwing up and I haven't even touched the seven pillars. I think most people have listened to this one and listened to what you've done and going, well, shit, I need to change some ball games. And then they get the rough idea of a seven pillars. But change is hard.
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Culture That Fuels Revenue
We're experiencing that collectively as a society right now. Some things are changing in one way that doesn't resonate with people. And some things are changing in ways that we wish it would resonate with people. It's about as political as I'm going to get on this call.
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Culture That Fuels Revenue
So when you go into this and you're trying to implement change, what are the things that actually are sustainable when you're trying to implement change?
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Culture That Fuels Revenue
So how do you, if you're going into this and you're starting to redesign your culture, what are some of the ways that you can get your employees or you get the people you work with in your culture to buy into everything that's going on?
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Culture That Fuels Revenue
It's funny that you say Steve. I've got an uncle Steve who literally has a flip phone and his flip phone literally just died. And I was like, I'll send you a smartphone. I've got extra iPhones. I will send it to you. He's like, no, I just bought a new flip phone. I was like, mother, baby. Shout out to my uncle Stevie. We love you, but dear God, man. So, okay. So actually with that in mind,
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Culture That Fuels Revenue
What do you do when you have those people like, no, I'm not changing. That's adorable. I'm still going to use a dot matrix. I'm going to use an abacus. I don't care if you give me a calculator. It ain't happening. How do you deal with that in a culture or is that toxic to that?
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Culture That Fuels Revenue
I think there's so much in culture that we just don't understand and that we're slow to get into it and we're finally getting beyond the woo-woo. But there's so much more that needs to do that. So there's so many more conversations. There's so many more questions that I want to ask, but it means you'll be here for another seven hours, which would not be fair to you.
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Culture That Fuels Revenue
what is the best way for people to track you down? What is the best way for people to connect with you? You mentioned your book. What is the best way that someone said, Hey, listen, my culture shot. And I don't want to do this for fufu reasons. I want to do this to increase productivity. I want to do this to increase efficiency and increase ultimately my bottom line. So I can do that.
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Culture That Fuels Revenue
If I'm trying to build a bulletproof culture, that's built on the seven peers. How do I do that? How do they, someone get ahold of you to actually implement those things?
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Culture That Fuels Revenue
We delve into the science-backed framework of the seven pillars of culture, transparency, positive leadership, recognition, and more that drive profitability, innovation, and employee engagement. If you've ever wondered how to align your team, amplify productivity, and unlock the full potential of your workforce, this conversation is for you.
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Culture That Fuels Revenue
And I love everything is based on what's been proven. These aren't things that are made up. These are things that not only you've experienced, but science backs it. And you've also done it with all of your clients. Chris, I appreciate you for being on the show and for being able to give out and have people get access to it and write a book and spending the time with us.
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Culture That Fuels Revenue
I really appreciate you being here. Thanks so much for having me. Thank you for tuning into this transformative conversation with Chris Dyer. We hope his insights have sparked new ideas for redefining culture in your organization and inspired you to take meaningful action. A heartfelt thank you to Chris for sharing his powerful strategies and frameworks for creating workplaces where people thrive.
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Culture That Fuels Revenue
His ability to turn challenges into opportunities and cultures into competitive advantages is a testament to his expertise and passion for helping businesses succeed. To all the leaders, innovators, and changemakers listening, your dedication to building better organizations is why we do what we do. Ready to put Chris's strategies into action?
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Culture That Fuels Revenue
We've crafted a comprehensive guide summarizing the seven pillars of culture, complete with actionable tips and techniques to create a workplace where collaboration and innovation flourish. Download it now at podcast.imcharlesschwartz.com. Remember, as Chris emphasized, great culture isn't a luxury. It's the foundation for extraordinary results.
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Culture That Fuels Revenue
Now go elevate your organization and build a culture that inspires greatness. Your journey to leadership mastery starts today.
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Culture That Fuels Revenue
I think there's two things that people don't talk about is, you know, why is culture so important? And then why is it important to them individually? Because they don't have a good grasp of human behavior. So first off, why is culture so important? And then we'll go into the second part.
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Culture That Fuels Revenue
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Culture That Fuels Revenue
And I think that goes to the human needs, right? Because if we go in and say, hey, yes, I'm gonna sell you this and it's gonna feel foo-foo in its culture, they're probably not gonna listen to that.
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Culture That Fuels Revenue
If you go down to a C-level individual or senior leader and say, listen, this is gonna increase productivity, it's gonna make your life easier, it's gonna increase profits, and everything's gonna be more efficient, whenever rolling out culture, they're like, oh wait, okay, now I wanna pay attention to it.
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Culture That Fuels Revenue
Maybe I do wanna listen to Susie in the mailroom, or I wanna listen to Bobby the janitor, or whatever it is, maybe I do actually wanna hear their voice, because at the end of the day, it's a win for me. And a lot of people don't understand that on a human needs level.
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Culture That Fuels Revenue
So when it goes into this and you are evaluating this and you're talking to each individual employee and you're having these conversations and you go when you work with your clients, how much does human needs play into it, understanding where they go from? And then also, what are the things that you've used to kind of amplify that when you discover their needs?
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Culture That Fuels Revenue
On every episode, we uncover the strategies and tactics that turn everyday entrepreneurs into unstoppable powerhouses in their businesses and their lives. Whether your goal is to transform your life or hit that elusive seven, eight, or nine figure mark, we've got the blueprint to get you there. The show starts now. Hi, everybody. Welcome back to the show.
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Culture That Fuels Revenue
There's a great study on this that says if you pay someone a certain amount of money, their happiness goes up. But sooner or later, you're going to pay so much money that that happiness correlation, that ramp, that incline just doesn't happen anymore. And I think the same thing happens with employees as well. At some point, they need to be seen that they have some sort of control of their destiny.
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Culture That Fuels Revenue
There needs to be some sort of, there's studies about this, as you mentioned before, tons of these, where they need to feel like, hey, I'm not just coming in and punching a clock. And sure, you're paying me great money, but that's not going to increase efficiency. That's not going to increase the bottom line. That's not going to increase productivity. They have to feel like they're heard.
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Culture That Fuels Revenue
And I think for so many people, they fail to do this across the board in relationships or in business or just across the board. If the person isn't seen, doesn't feel heard or doesn't feel appreciated, it's important. And I think one of the things you said that was vital is If Susie, whoever it is, comes in and says, hey, this client's an issue. I'm having problems.
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Culture That Fuels Revenue
And you don't immediately address it that week before you ask another question, her chances of speaking up again are now diminished. Just like in a regular relationship. If your partner says, hey, I really don't like it when you don't put the toilet seat down. And you go, okay, great. And then you don't put the toilet seat down.
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Culture That Fuels Revenue
Probably going to have some issues because that person doesn't seem seen and heard, which by the way, completely side note, it's never about the toilet seat. It's always about being seen and heard and appreciated. It's never about the toilet seat. So for those of you who are listening, if the missus or anyone else is complaining about the toilet seat, you're screwing up somewhere else.
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Culture That Fuels Revenue
I'm just telling you, it is what it is. So when people go into this and you meet with cultures and you meet with senior leaders and they're like, okay, our cultures or we're not productivity. We're not having any productivity. We want to increase our bottom line. We want to increase revenue. You have this weird culture thing you're talking about. And sure, it's backed by tons of science.
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Culture That Fuels Revenue
How do you get them to buy in? Because that's a hard part. Because even if you have tons of science, like, hey, guess what? The earth isn't flat. There's still people you have to get them to... Kind of pivot over on that one. How do you get senior leaders to kind of come to you and say, hey, culture is important. This matters. Let's talk about it. How do you get that buy-in from them first?
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Culture That Fuels Revenue
Chris, I'm ecstatic for you to be here with me. Thank you so much for joining. Hey, thanks for having me, man. Absolutely. So we were talking about a couple of different things about businesses and how to scale them. But one of the things you do better than everybody else is culture.
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Culture That Fuels Revenue
So what are the seven pillars when you talk about that there's seven pillars of culture? What are the seven pillars?
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Culture That Fuels Revenue
So for the people who don't know you, which I can't imagine there's many that don't, for those who don't know you, can you give us a little bit of debrief on who you are and what you do better than everyone else?
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We're going to have to rewind a whole bunch here and go all the way back to the beginning. Okay. You've trained... A lot of people with this. You talked about tens of thousands of people that you've gone through this process. Yes. When someone comes in, they're like, okay, get it conceptually. I'm not going to spend a bunch of cash. I need to go live. I need to provide value.
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There's things I need to master in level one before I even get to level 200. When someone says, there's four things that you have to do. That's your first thing. You said there's four things. What are some examples of that, that you've seen that work like clockwork? If you were in a situation where you're like, hey, I need to make money. I'm completely broke. I gotta feed my daughter.
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What are the four things that like, these are what I'm going to lead with if I'm going to go live. So someone who's listening right now goes, okay, this is what I can do right now.
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Kelly shares her hard-earned lessons on staying consistent, overcoming early struggles, and building a business that not only scales, but serves. Whether you're starting from scratch or looking to optimize your launch strategy, this episode delivers practical insights you can implement immediately. Grab a notebook, lean in, and get ready to rethink how you scale your business. The show starts now.
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Absolutely. And we have all these ways to communicate, but we actually don't talk to each other anymore. No. When we're going into this environment and we're trying to provide value, which is that first thing, you have to make sure that you are the Obi-Wan Kenobi to the Luke Skywalker. Or for the younger audience, the Hermione Granger to Harry Potter, I guess, would be the best supporting actor.
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If you're going into that, I don't know. If we're going into that and you're trying to provide value, there's a lot of people say, okay, conceptually, I get it. I get, I need to go live. I get, I need to practice going live. I get, I need to do this. But the minute that camera turns on or the minute that someone shows up, they lock and they freeze. They want to know, how do I provide value?
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What are the things that I can do that immediately create KLT, that know I can trust, that builds that rapport? What are some of the things that you've seen that say, this provides tremendous value?
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Welcome to the I Am Charles Schwartz Show, where we don't just discuss success, we show you how to create it. On every episode, we uncover the strategies and tactics that turn everyday entrepreneurs into unstoppable powerhouses in their businesses and their lives. Whether your goal is to transform your life or hit that elusive 7, 8 or 9 figure mark, we've got the blueprint to get you there.
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I think the best example I heard of this was a waiter. To be the waiter to your guests and walk and say, hey, what would you like to eat? I would like sushi. Okay. You don't turn around and say, here's some chicken. You're like, no, you asked for sushi. I'm going to go get you sushi. And when you bring them sushi, all of a sudden they're like, oh my God, this is great. Thank you.
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But most entrepreneurs don't do that. They think they matter in the equation. You don't. No offense. Wonderful. I'm sure your grandma loves you or your grandfather. I'm sure that's great. Es ist egal, in welchem Schmerz sie sind, was sie von dir wollen und gib es ihnen. Als ich Social Media gewohnt bin, weil du und ich zusammengewachsen sind, ich mag Social Media nicht.
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Ich wollte nicht auf Social Media sein. Ich hasste es. Und es gab 100.000 Follower in 39 Tagen, weil ich sagte, was möchtest du mit mir reden? Und dann habe ich darüber gesprochen. Also, wenn du in dieser Situation bist, denke ich, was du, Kelly, wirklich gut sagst, ist, wenn du nicht weißt, was dein Content ist, das du kreieren willst, Glückwunsch, du bist im richtigen Ort.
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Sprich mit deinem Publikum und frage sie, was sie wollen. Und dann helfe ihnen, ihre Schmerzen zu eliminieren. Ich liebe, dass du darüber gesprochen hast, direkt zu ihnen zu gehen und das zu zeigen und diese Art von sozialen Beweis zu haben. Eine der Dinge, die mich überrascht, dass Leute nicht genug tun, und ich liebe es, dass du darüber sprichst, ist, dass du ein Buch über das geschrieben hast.
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Make Millions Without Ads or Debts
Und du gibst den Wert des Buches weg. Ich habe ein Buch geschrieben, du hast ein Buch geschrieben. Eines der Dinge, die Leute nicht verstehen in Büchern, ist, dass wir unser Herz und Seele davon haben. Denn auch wenn wir wirklich erfolgreich sind, haben wir immer noch dieses Imposter-Syndrom. Und wir denken, oh, ich weiß nicht, ob es gut genug ist, also machen wir es und machen es.
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Wir geben enormen Wert. In deinem Buch, wenn du sagst, dass es in deinem Buch nur einen Vorteil gibt, dass du sagst, Gott, lest bitte nur diesen einen Kapitel. Wenn du kämpfst, wenn du das Single Mom bist, wenn du die Person bist, die gebrochen ist, wenn du versuchst, einen Job zu finden, wenn du versuchst, ein Empire zu bauen,
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In this situation, if there was one section, if there was one thing in your book, like, please, just, I don't care if you never follow me, just, please just read this. What would that be?
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The show starts now. Hi everybody, welcome back. I am exceptionally excited to be on this call today with me. I have Kelly. Kelly, you've done some magical things. Welcome to the show.
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Make Millions Without Ads or Debts
I think people also don't understand, how do I find the people that are proven versus the people that are fake? What are the pretend versus the proven? And the fastest way to do this, be it Kelly or anybody else, ask them for case studies. Get social proof. We would go in and we would sell IT services. And people come up like, hey, how do I know you're the IT guy? I would unlock my phone.
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I'd hand over the phone. I said, anybody in the phone that says client in front of it, call them, ask what do you want. I'm going to go and eat all your donuts. I'll be back in 15 minutes. Wow.
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Da ist er. Da ist er. Wenn du in dieser Situation bist, okay, jetzt muss ich lernen, wie ich zu beenden. Ich habe all diese Werte gegeben, ich habe das gemacht. Wie kann ich, weil sie mich nicht einfach kostenlos einkaufen, was wäre toll, wenn sie es könnten, aber sie machen das einfach nicht. Wenn du jemanden durch diese Beendung gehst, was ist wichtiger? Ist es der Funnel?
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For the few people who don't know who you are, like I didn't know that we're right down the street from each other, which blows my mind still. Can you tell the audience kind of what are the magical things you've done?
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Ist es die Art, wie du mit ihm sprichst? Wie schaffst du es, ihn zu einem Team zu outsourcen? Das sind Schwierigkeiten, die Leute in der Lage haben, weil Leute Angst haben, für diese Beendung zu fragen.
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Und ich denke, es geht zurück zu dem, was du vorhin gesagt hast, was ist, Wert zu bieten. Wenn du weißt, tief in deiner Seele, dass dein Geist dich in den Ort der Wertung bringt, ist es egal, wie schrecklich du bist, wenn du es anbietest. Ich habe mehrere Kunden, die sind schrecklich. Sie sind einfach nicht gut am Reden. Es ist, wie es ist. Ich sage, Glückwunsch, du wirst Impro machen.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Sie sind wie, was? Ich sage, du wirst Impro machen. Geh, mach ein paar Impro-Klassen. Geh, praktiziere. Weil die Möglichkeit, aufzumachen und, du weißt, Leute sehen Podcasts oder sie sehen uns auf TV oder sehen uns auf der Bühne. Sie sind wie, wow. It just seems so easy for them. It wasn't always like this. It took some time.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And I get nervous every time I'm on stage. It doesn't matter if it's five people or 5,000 people. You're just like, okay, well, here we go. I hope I don't pee during this. Because you just have those moments. But if you're coming from a place of authenticity, to truly give value, that will come across. I also love that you said, don't pitch your gesture offer.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Pitcht uns, hey, ich möchte verbinden. Wann könnt ihr da sein? Gebt sich an die Verweigerung, aber versucht auch, das über und über zu versuchen. Ich liebe auch, dass ihr in dem Raum der Ehrlichkeit seid. Und wir wissen, dass ihr das in 37 Sekunden starten könnt. Und fünf Tage später werdet ihr ein Pazillionär. That's not real. Being in this, if someone is sitting down going, okay, I get it.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
I love Kelly's energy. I love that she's done this. You know, I'm a mom. She's a mom. Wow, she's really done this. This is amazing. What is a realistic timeline? If someone is starting from bupkis, absolute zero, they have a decent offer. They know what their offer is, which I just condensed a lot of time there, but they actually know what their offer is. What is a realistic timeline?
I am Charles Schwartz Show
Make Millions Without Ads or Debts
If someone's saying, okay, I'm going to do this part time versus I'm going to do this full time.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Absolut. Wenn du durch das durchgehst und sie haben einen Branding-Zyklus und weil die Leute nicht wissen, was zu tun ist, richtig? Sie sind wie, wie stelle ich sogar eine E-Mail-Liste? Was sind die Tools, die ich benutzen sollte? Wie viele E-Mails sollte ich einen Tag senden? Wie viele sollte ich eine Woche senden? Was sollte ich in meine E-Mails stecken?
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Ich denke, die überragende Sache, die niemand genug darüber spricht, ist Wert. Sei konsistent. Ja. That's the most important. So when you're talking about the individual tools, how important are those individual tools in comparison to consistency and value? And what tools do you use?
I am Charles Schwartz Show
Make Millions Without Ads or Debts
I also think they need to manage their expectation. If you come in and you do a launch and you're closing 5%, you just haven't brought enough people in. Because if you now know that, hey, I'm going to do this and it's going to close 5% and I need to make $400,000 this year, which means I need to close 20 people. Okay, well, then what are my numbers? It's algebra.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
This is why they taught us algebra. X plus Y equals Z. You have to figure it out. So Wir lernen mehr von Verletzungen. Ich erinnere mich an das, was du mir vor der Kamera gesagt hast, dass wenn deine Tochter zuerst lernt, wie zu gehen, dass sie zufällig sagt, das ist es, ich werde dich nicht mehr lehren. Das ist nicht, was wir tun. Obwohl du mir das nicht gesagt hast.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Wenn du in einer Situation bist, in der deine Tochter nicht mehr lehren kann, du hast dir nicht aufgeben lassen, du hast dir gesagt, okay, wir haben gelernt, lasst uns es wieder probieren. Unsere Gesellschaft hat uns beigebracht, okay, du hast verletzt, du bist ein Verletzter. Nein, du wirst nur einen Weg zum Erfolg verletzen. Und innerhalb jeder Verletzung ist ein Geschenk.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
So, if you're in a situation, which Kelly just talked about, where you're saying, hey, I did 20 people came in, I closed one. You just hit a home run. You now have your skeleton key. Until you fix something else, you've got this. So a lot of people get addicted to, hey, what is my landing page supposed to be? Should I use Aweber? Should I use ClickFunnels? None of that's relevant.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Have you provided enough value where they're begging to buy from you? If you get there, the rest of it is easy breezy. Super duper simple.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
I love that you kind of snuck in the last part and made millions of dollars. You've done that. You've created figures now without taking on any debt. You didn't take any loans. You did this really with your gifts. And a lot of people don't understand how challenging that is in the market space that you're in as a coach, especially with the way our society views certain sides of us.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
I think people are starving for connection. So when you sit there and you send that voice message, even though they're blinging through all the time, all of a sudden now a piece of content is custom for them. For example, whenever I get pinged, I always send voice notes. Always. For two reasons. One, I can't spell to save my life. It's horrible.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Zweitens, es ist einfacher für mich, zu sagen, blablabla, und dann zu sagen, blablabla. Es ist einfach. Und jetzt mit der AI, wir wissen nicht, ob jemand uns textet. Also senden Sie das zwei Sekunden, verbinden Sie sich mit dem Menschen, gehen Sie zu ihrem Niveau, finden Sie, was Sie wollen, treffen Sie ihre Schmerzen in ihrer Sprache und Magie wird passieren. Jedes Mal.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
It's not that complicated. Just be honest, be authentic and give. As you're going through this and you're going through this and saying, okay, this makes sense. This is starting to get a little bit more complicated. I understand systems are down the road. If you're, when you're walking into this and say, okay, what is my next step? I'm interacting with people. Should I be on Instagram?
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Should I be on Facebook? Should I be on, we don't know if TikTok is still going to be around much longer, but what should I go on? Was ist deine Antwort darauf, wenn du das tust, um diese Informationen zu geben?
I am Charles Schwartz Show
Make Millions Without Ads or Debts
One of the things you're talking about is delivering a tremendous amount of value, pushing your message out there. There's a lot of people that say, okay, get it. I'm going to put it out there in ether. I'm going to send out, I'm going to send out. But they get worried about being so much fog. How do they become that lighthouse? How do they become signal versus noise?
I am Charles Schwartz Show
Make Millions Without Ads or Debts
They don't treat it as equally. What are some of the hurdles you've run into as you're going through and as you're keeping the faith to go through these next steps? What are the things that have been in your way and how did you overcome them?
I am Charles Schwartz Show
Make Millions Without Ads or Debts
How do they break through all of that?
I am Charles Schwartz Show
Make Millions Without Ads or Debts
I think you said it before, you've got eight swings at this. You have to talk to them at least eight times for them to break through. When you talk about language, some of the audience, they won't get that. And the best way I think I can describe this is, if you're making a dating website for 25-year-olds, you're going to describe the people in that environment in one specific way.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
If you're making a dating website for 35-year-olds... Sehr anders. Also die 25-Jährigen sind wie spontan, Spaß, Abenteuer, Reisen. 35-Jährige sind wie stabil, Familie. Also es ist anders. Also wenn du mit deinem Publikum interagierst, sprich ihre Sprache, geh in ihre Wasserhöhle. Wenn sie auf TikTok hängen, geh da hin. Und wenn du verpasst hast, Glückwunsch, du hast sieben mehr Spuren.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Und wenn du wieder verpasst hast, mach es wieder und wieder und wieder und wieder und wieder und wieder und wieder und wieder und wieder und wieder und wieder und wieder und wieder und wieder und wieder und wieder und wieder If there was one thing that you're, you could sit there and say, this is a tool that I've used other than, you know, what we're going through. And there's so much here.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
There's one tool that you're like, I just wish my clients would do this one thing. It just, it just, everybody listening to me. Yes, there's this wonderful live launch method and there's so much more beyond just that. But if there's just one thing, you're like, God, please, just for the love of, please just do this. Yeah.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
So I want to go back to meaningful content, but I also want to explain branding or kind of take a look at this. If I took a Nike warehouse and I said, I'm going to give you every shoe that's in the, it's yours completely for free, but you can't have the brand name. You're not going to be happy because you'd much rather have the value. The brand equity is more important than your actual image.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Wenn du sinnvolle Inhalte kreierst, du hast mit einem Haufen Menschen gearbeitet, du bist radikal erfolgreich, du hast bemerkt, dass das etwas ist, was dich in diesem Bereich führt. Du bist einer der Führer in diesem Bereich. Was sind Beispiele für sinnvolle Inhalte, die vielleicht einige deiner Klienten kreiert haben?
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Might be the politest I've ever heard someone say it. I say it much more intensely. It is. There's so many people. I call it pretend, which is a nice way.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Yeah, that little difference is a massive change. You were talking about before, it's kind of feel, felt, fix. I feel what you've gone through. This is how I felt it. This is how I fixed it. We've gone through it. I felt it as well. This is how I fixed it. There's so much stuff that you do that comes from a place of authenticity.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And you talked about you become a leader when you decide to show up this way. But I also think you become a leader when you actually show up that way. And a lot of people are going to want to track down saying, okay, who the heck is Kelly? Where did she come from? How do I get a hold of her? Where do I get this free training?
I am Charles Schwartz Show
Make Millions Without Ads or Debts
What is the best way for someone to track down and be a part of this and connect with you?
I am Charles Schwartz Show
Make Millions Without Ads or Debts
I really appreciate how you kind of show up authentically. You know, you're one of those few people that actually practice what you preach. You actually show up and you say, hey, this is what I'm going to do. And I'm going to show you that you have to show up by giving value. Oh, by the way, this whole thing that I'm doing that I just told you about. Yeah, it's free. I do it every six weeks.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
It's like, you want to play this game? We'll play this game. So you put your money where your mouth is. And I think it's one of the, it's only a part of one of the reasons you're so unbelievably successful. But I wanted to just be thankful for coming on the show and sharing some of these insights with you.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Thank you so much. Thank you for joining us for this powerful conversation with Kelly Roach. We hope you're leaving with fresh insights on scaling your business, mastering the live launch method and creating real momentum without unnecessary complexity. A huge thank you to Kelly for sharing her hard earned lessons and no BS strategies for growth.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Her ability to turn obstacles into stepping stones and break down high-level success into practical, repeatable steps is nothing short of transformational. To all the entrepreneurs, visionaries and builders listening, your drive and determination fuel conversations like this. The path to success isn't about luck. It's about consistency, value and execution. Ready to implement Kelly's strategy?
I am Charles Schwartz Show
Make Millions Without Ads or Debts
We've put together a step-by-step action guide summarizing her approach to launching, scaling and converting with confidence. Download it now at podcast.iamcharlesschwartz.com. And remember, as Kelly said, the real secret to success isn't in the tools. It's in human connection, serving first and making the right offers at the right time. Now, go take action and build something that lasts.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Your journey to business mastery starts today.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
I love that you brought up two very specific things. You brought up value. Deliver more value without asking to get paid. There's so many people walk in and say, hey, I've done this, now pay me. You did the opposite. And the other thing is the consistency idea. And if people who are watching this, there's flowers behind you.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
You don't grow flowers by walking on, taking a bucket, dumping once and then walking away. It's a couple of drops over and over and over. So I love that you did that. I love that you also help people understand that your first videos were not great. And none of our videos are great. And we're all awkward. And no matter how many times I'm on stage or how many times I still get awkward.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
We all have those moments. There's certain things you do with your clients. You teach them how to launch in a very specific way.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And it's proven, because not only has it worked for you, but obviously it's worked with your clients. Could you walk me through kind of the overview of what that launch is, what you call it, how it works, and then kind of we'll get some details so the people who are listening at home get that type of value so that they then also write you a letter saying, hey, I got this for free.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Welcome to the I Am Charles Schwartz Show. In this episode, we dive into the world of business scaling and high-impact entrepreneurship with Kelly Roach, a powerhouse who has built multiple thriving businesses and helped thousands of entrepreneurs achieve financial freedom.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
From her early career, climbing the corporate ladder in the Fortune 500, to launching and scaling a multi-million dollar coaching empire, Kelly has mastered the art of growth without unnecessary complexity. Kelly reveals the live launch method, a proven strategy that has helped her clients generate six and seven figures without the overwhelming tech, expensive ad spend, or complicated funnels.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
She breaks down the power of value-driven marketing. explaining why entrepreneurs struggle to convert and how to create trust, engagement and momentum before a sale even happens. This conversation is packed with no fluff, real-world advice on what it takes to grow a business in today's market.
I am Charles Schwartz Show
Prison Into Profits
Welcome to the I Am Charles Schwartz Show. Today, we're diving into the extraordinary journey of Tom Vazzo, a corporate titan who walked away from a $2 billion business empire to revolutionize how we think about leadership, hiring, and human potential.
I am Charles Schwartz Show
Prison Into Profits
So let's get the audience get caught up on who you are and what you've done. Off camera, we were talking a little bit about getting your history. You've done some really impressive stuff. Let's get the audience caught up.
I am Charles Schwartz Show
Prison Into Profits
No, I think something you said earlier really resonated with me as well. Understanding that each one of your employees, either if they're coming from Homeboy or they're coming from the other side of the tracks in this situation, you've got to treat each one individually. And this is part of decent leadership. You have to be able to identify what people's basic needs are.
I am Charles Schwartz Show
Prison Into Profits
There's human needs and there's a different scale on how it goes. And there's Mavs little hierarchy of needs. You have all of that. Being able to understand that you're building a culture and how you interact with Susie from accounting is going to be very different than how you interact with her from marketing.
I am Charles Schwartz Show
Prison Into Profits
And being able to do that and balance that and have decentralized command as you go through that. One of the things that I love implementing because I have a background with the military is so much towards decentralized command that you empower the people beneath you. But in order to do that, it takes an immense amount of trust.
I am Charles Schwartz Show
Prison Into Profits
You're talking about not judging, and you said it's very hard not to judge individuals who have certain backgrounds. We do background checks and we do drug tests and we do that for all the organizations that are underneath my command. How do you get past that saying, okay, I know they're not going to pass a background check that we normally do.
I am Charles Schwartz Show
Prison Into Profits
I'm hoping they're going to pass the drug test that we do if we're in a drug-free environment. How do you get a business owner? You know, again, you've been on both sides. How do you get the business owners? Okay. I'm going to give this a shot. I'm going to risk the ability to feed. Cause I always tell this to people all the time.
I am Charles Schwartz Show
Prison Into Profits
Whenever you're in a situation where you're firing someone, I'm not firing that person. I'm making sure the employees that still work for me can still feed their kids. Individuals hurting the process. I'm sorry. I got my duty to these children. Okay.
I am Charles Schwartz Show
Prison Into Profits
How do you take a business owner and be able to walk in and say, okay, I'm going to risk these other employees' ability to feed their kids and take this risk off all this judgment that I have, which is my problem, not the potential employee's problem. How do you get them through that? How do you get them through that hurdle and take that risk?
I am Charles Schwartz Show
Prison Into Profits
In this episode, Tom shatters every preconception about who makes a good employee, revealing how he transformed homeboy industries by hiring the very people most businesses reject, former gang members and felons. He exposes the raw truth about the impossible choices faced by the working poor and how traditional business practices often perpetuate cycles of poverty and recidivism.
I am Charles Schwartz Show
Prison Into Profits
So my question is, there takes different leadership skills and it all starts with empowerment. You know, leadership is about empowering the people. How do you, is there a different way of empowering these people in a for-profit environment versus a non-for-profit environment with the extra spice that comes with it in this one? Is there a difference? Because you've done both.
I am Charles Schwartz Show
Prison Into Profits
You've been able to empower and lead under both environments. And, you know, when you had, you were talking this when you first started, when you had the individual leadership, who said, I want the extra $10 million during an economic collapse, it hits you. You're like, this isn't home. This doesn't resonate. This isn't where I'm going to be much longer.
I am Charles Schwartz Show
Prison Into Profits
So you have this core being that aligns with very specific morals. How do you find the balance to empowerly lead in this environment? Is it different for for-profit versus not-for-profit with the extra spice that this comes in with?
I am Charles Schwartz Show
Prison Into Profits
If you want, while you're thinking, I'll give you an example. I was working with an organization that brought me in to help them scale. And the owner of the business goes, I am never going to hire anybody that's a murderer. I refuse to do that. That is absolutely unacceptable. That violates my moral code. I'm like, cool. This is, I'm going to make up a name. This is David.
I am Charles Schwartz Show
Prison Into Profits
He has killed an immense amount of people. You're never going to hire him. Like, yeah. I go, he's a Harvard grad and he's a former Navy SEAL. You're still not going to hire him? And they're like, oh, no, that's a different, that's a different, that's a different. And I'm like, okay.
I am Charles Schwartz Show
Prison Into Profits
So there's different nuances to this conversation and people get married to this one idea and it becomes this hill they're going to die on. I'm like, you need to look at things differently. You need to look at the individual. You need to have conversations about, to your point, can they do the job? And then I get in the face of the senior command and I'm like, can you lead them?
I am Charles Schwartz Show
Prison Into Profits
Because that's a very different conversation. Can you empower these individuals? Because if you're going to come in and you're going to bark orders at individuals, it's not going to work. If you can meet their needs, understand their pains, empower them, and then help them do it through decentralized command, you're going to do a lot better.
I am Charles Schwartz Show
Prison Into Profits
So when you're coming into these and you have these two different worlds, because I worked at a hospice for a long time. They were not-for-profit. And I remember, I'm like, well, it doesn't matter if we make money. And I remember the CEO, she's no longer with us, an individual named Trudy Webb. She's like, that's adorable. We still have to pay the bills.
I am Charles Schwartz Show
Prison Into Profits
I love it. That's a very cute little one. And I was like, oh, we have to make money? She goes, yeah, we're not going out of business. And I was like, oh, so the bottom line still matters in a non-for-profit or a non-profit. You still got to pay the damn bills.
I am Charles Schwartz Show
Prison Into Profits
And there's completely different leadership styles based on the individual, what I have found, based on the individual versus based on the organization. So again, when you come in, you're building a culture and people lead in different ways. There's different types of leaders out there and some are really good in some cases, some are very good in other cases.
I am Charles Schwartz Show
Prison Into Profits
Going back to where we were, is there a different way in leadership and empowerment when you run into these two different environments with the spice that Homeboy comes with?
I am Charles Schwartz Show
Prison Into Profits
That's a huge change. First off, Boston to LA is a completely different change. I'm from Florida and I don't know, you might be able to explain this to me. There's this white cold stuff that falls out of the sky in Boston. I'm not really sure what that is.
I am Charles Schwartz Show
Prison Into Profits
You're talking about finding faith. And I think one of the great gifts of this, because I'm not blessed with the gift of faith at this point. It might happen one day. It might not. I've made peace with that. It's one way or the other. So as you go into these environments, I remember sitting with, ironically, a rabbi. And we were talking about this.
I am Charles Schwartz Show
Prison Into Profits
And he's like, you don't question enough for your things. I'm like, I'm sorry, what? Because again, when you're working in a hospice, you're around multiple religious leaders and you're having this conversation. Like, why do these things happen? Why does a child get born with inoperable cancer and everyone needs to explain this to me?
I am Charles Schwartz Show
Prison Into Profits
And he goes, you know, you're, you're pushing so hard on questioning all of these things, but you don't question yourself. And I was like, okay. He goes, and to use the example, he's an extreme example that we used earlier. He goes, would you kill someone? And I was like, absolutely not. He's like, okay, would you kill to save a life? And I was like, yeah, right. And I was like, all right.
I am Charles Schwartz Show
Prison Into Profits
And I did the avoidance, which we all do. I'm like, well, what do you mean? That's avoidance. And he says, okay, who is the person you love the most in the world? If I was going to shoot them in the face, would you kill me? I'm like, yeah. He goes, would you kill 10 of me? I was like, yes. He goes, okay, now we're just arguing about the number. So he made you challenge your belief system.
I am Charles Schwartz Show
Prison Into Profits
And I think a lot of what Homeboy does is it allows people to get away from the judgment and allowed them to go in and say, hey, can the person do the job? Stop judging them. Don't judge them on what they did. Can they do the job? Are they effective to do that? Are you giving that person a chance to really get into this?
I am Charles Schwartz Show
Prison Into Profits
It's a huge change when you go from Boston over to LA. More so going from what you used to do, going to multi-million dollar or billion dollar industries into this not-for-profit that is Homeboy. What was the drive for that? Why did you decide to pivot over into that?
I am Charles Schwartz Show
Prison Into Profits
You know, Tom, as someone who has scaled multiple businesses and done some numbers that most people will never see, most people will never get to become in the billionaire environment ever. As far as working in organizations or being part of a billionaire organization, they just won't. You know, most of my clients are at the seven figures. They're trying to get to the eight figures.
I am Charles Schwartz Show
Prison Into Profits
Getting beyond that, they're like blue gods. So when you get to somebody, people, we call them hard Bs, hard Bs are a very different planet than someone who's an M. It's just the nature of the beast.
I am Charles Schwartz Show
Prison Into Profits
What are the biggest lessons you learned in those kind of those huge environments where, again, it's this hard shift when you go from, hey, this is a multi-billion dollar company all the way into, hey, we, oh, it's not for, shit, how are you gonna keep the lights on?
I am Charles Schwartz Show
Prison Into Profits
So having that hard pivot, where as a leader, because you've done this and you've been on both sides, you've been on both sides of this battlefield, Where do you see the commonalities and where do you see the challenges that you could, you know, the audience who are listening, we're not going crap.
I am Charles Schwartz Show
Prison Into Profits
Not only do I need to look at people differently, I need to hire differently, but where else can they take lessons from you and learn differently?
I am Charles Schwartz Show
Prison Into Profits
I think that speaks to your leadership skills about, you know, you built a culture. If two thirds of your org is people that used to be clients and you had in there, that's a culture you built. You built something where they're dived into it and they have a vested interest. That's right.
I am Charles Schwartz Show
Prison Into Profits
If there are certain things when it comes to leadership, if someone comes up and says, Hey, listen, I don't have the experience. I'm not, I'm not in this flavor, but I have these other things. Are there certain things that you've learned over your career for leadership skills that you're like, Hey, Go do this.
I am Charles Schwartz Show
Prison Into Profits
These are the leadership skills that you need to do in order to not only hire individuals who you have to look past your own judgment, but also lead individuals from all walks of life. Because again, you were in Boston where that cold white stuff fell out of the sky. Very different individuals in that environment because I've been to Boston many, many times. Go Sox.
I am Charles Schwartz Show
Prison Into Profits
And you come over here into LA, which is a different group of individuals. What are the leadership skills that you're like, hey, this works in both environments. And maybe these are some of the tools or books or things that you've come across.
I am Charles Schwartz Show
Prison Into Profits
You're like, hey, if I could go back and I'm trying to make myself a better leader and I'm trying to scale my organization and I'm trying to level it up, this is what I would either read or these are the lessons I would start working on immediately.
I am Charles Schwartz Show
Prison Into Profits
If people want to get involved and they want to help out Homeboy either by hiring people that work for you or donating or being a part of this and helping the cause along to give these people a second, or as you were saying earlier, even just a first chance that somebody's never had because they're generational into this. How do people find you? How do they track you down?
I am Charles Schwartz Show
Prison Into Profits
What is the best way to help out and be a part of this?
I am Charles Schwartz Show
Prison Into Profits
Love it. Thank you so much for being on and sharing this in a completely different perspective, going from one to the other. I really appreciate it, Tom. Great. All right. Thank you. Thank you for tuning in to today's show with Tom. We hope you're as inspired by the possibilities of combining business acumen with social impact as we are.
I am Charles Schwartz Show
Prison Into Profits
A massive thank you to Tom for pulling back the curtain on his remarkable journey from corporate leadership to nonprofit innovation. His transformation from a profit-focused executive to the leader of Homeboy Industries proves that the most valuable asset in any organization isn't found on a balance sheet. It's the untapped potential in people others have written off.
I am Charles Schwartz Show
Prison Into Profits
Want to implement Tom's strategies for building a more inclusive and impactful organization? Head over to podcast.imcharlesschwartz.com to download our free companion guide. Inside, you'll find Tom's complete framework for creating second chances and building a culture of empowerment and growth. Remember, sometimes the greatest potential lies in the most unexpected places.
I am Charles Schwartz Show
Prison Into Profits
From challenging our own judgments to creating support structures that enable success, Tom shows us that doing well and doing good aren't mutually exclusive.
I am Charles Schwartz Show
Prison Into Profits
Get ready to discover how Tom proved that seeing potential where others see only past mistakes isn't just good for society, it's good for business, as evidenced by the fact that two-thirds of Homeboy's management team are former clients who've risen through the ranks.
I am Charles Schwartz Show
Prison Into Profits
For a long six months. Right. I think there was this idea that you have to serve your shareholders, but that means you cannot serve your employees. And that notion is just fundamentally wrong.
I am Charles Schwartz Show
Prison Into Profits
it has been wrong for an exceptionally long time i'm similar to you um you know you buy businesses you scale businesses it's all about systems and you know do all that but you also have to build a core you have to build a culture and people will automatically dismiss based on either their history or their mental capabilities or anything else they dismiss that immediately
I am Charles Schwartz Show
Prison Into Profits
If you're ready to learn how one leader's wake-up call during the 2008 recession led to a complete reimagining of what business success looks like, This episode is your blueprint. Tom shows us how questioning the status quo and focusing on people over profits can create sustainable growth and meaningful impact, transforming not just individual lives, but entire communities. The show starts now.
I am Charles Schwartz Show
Prison Into Profits
It is a bit of a jump for people to say, hey, yeah, I'm going to hire this individual based off their criminal background. How do most businesses, when they look at that, how do you make peace with that? Because it makes logical sense. Like, hey, they still have phenomenal value. These are still amazing human beings. Not everybody had a straight path, not everybody's been gifted.
I am Charles Schwartz Show
Prison Into Profits
And there's a lot of people who don't have, as you were saying, the tattoos on their face, where I would like, no, I'm not letting that person in my house. So just because you don't have tattoos or you do have tattoos, there is this judgment thing. How do you help business owners? Get past that. So, hey, you know what? Yeah, you're right. There is value in these individuals at Homeboy.
I am Charles Schwartz Show
Prison Into Profits
How do you get them through that? How do you walk owners through that?
I am Charles Schwartz Show
Prison Into Profits
Welcome to the I Am Charles Schwartz Show, where we don't just discuss success, we show you how to create it. On every episode, we uncover the strategies and tactics that turn everyday entrepreneurs into unstoppable powerhouses in their businesses and their lives.
I am Charles Schwartz Show
Prison Into Profits
It's interesting because we always talk about if you're going to hire someone, hire the hungriest person you can. So normally if there's a job opening between one person who is a single mom and has kids versus someone who's married, they have the same skill set, the same character, and even across the board, hire the single mom with the kids because she's going to hunt and be there for work.
I am Charles Schwartz Show
Prison Into Profits
She wants the job and she's going to run for it. This, to me, kind of takes that to an even higher level. They're trying to break out of what you know now and you've explained is generational issues. This isn't just breaking out from, hey, I'm in this one situation. This is generational trauma that they go through. What do employers need to know?
I am Charles Schwartz Show
Prison Into Profits
Because obviously a lot of people don't have this way of thinking. A lot of people are just like, no, I want the person with the college degree and so on and so forth. How does someone go in as a business owner and say, hey, okay, I've got two people in front of me. I've got Bob and I've got Mike. And one of them is not a homeboy candidate. One of them is a homeboy candidate.
I am Charles Schwartz Show
Prison Into Profits
What would make you, if you were a business owner on the outside, because you've been on the other side, say, okay, I've been on both sides. Why would I choose a homeboy candidate versus a non-homeboy candidate?
I am Charles Schwartz Show
Prison Into Profits
Whether your goal is to transform your life or hit that elusive seven, eight, or nine figure mark, we've got the blueprint to get you there. The show starts now. Hi, welcome back to the show. Today we're talking to Tom. We're going to talk about diversity and his history and how you can really change how it works in the workforce. Welcome to the show. I appreciate you being here.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
Welcome to the I Am Charles Schwartz Show. In this episode, we explore the power of mental mastery with former Navy SEAL, Garrett Unklebach. As a combat veteran who's transitioned into leadership training and entrepreneurship, Garrett shares battle-tested techniques for maintaining calm under extreme pressure and finding purpose that drives sustainable success.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
Correct. And there's so many of us that are driven by fear. And there's so many of us by, I don't want to be in pain or I don't want to, and that's a normal loop, especially in our society.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
You absolutely can. But pain, I was talking about this before, pain won't sustain you. When I was pitching as a kid, I would listen to Rage Against the Machine and I would sit there and I would vibrate because I was 16 years old, listening to Rage Against the Machine, vibrating on the mound to throw a ball. And it worked out great.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
And I was like, hey, I'm going to use this fuel source to go now take a social studies test. That didn't work so well. It's just different fuel sources and different things.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
Correct. And... There's a lot of people I know on my side of the world have become multimillionaires or even billionaires who are miserable, absolutely miserable because they were serving something that wasn't their truth in any way, shape or form. And most people don't know what their truth is because to your point, they're running away from pain. Right.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
They're running towards pleasure, whatever it is, whatever that dopamine fix is, be it your little iPad playing video games or stuffing stuff up your nose or drinking or chemical induced, whatever it is, that is going to burn you out and you're going to crash into a wall no matter which side you're on.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
So if someone's sitting there right now going, okay, these are two individuals that have a certain level of success and they've worked with individuals who have had an immense amount of success and have done hard things. What are the kind of the tactical steps that you walk through and you say, Hey, I understand where you are now.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
You've been through this before because a lot of people come to you. A lot of people come on your podcast and they've done coaching with you. And they say, okay, I clearly have been spending my entire life running away from pain or running towards pleasure or trying to serve my own needs and be all about me. I have no clue what my truth is, which I think you would call purpose, what my truth is.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
I really don't know who I am as a whole outside of this person who runs away from pain or whatever it is. If they weren't blessed with a parent lottery where you had an amazing father. How do you walk them through that to say, okay, I've reached this awareness. How do I do this?
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
How do I start pivoting my life and who I am as a being and pivoting my purpose so that I can start living the rest of my life as the best of my life?
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
So when it comes to those questions, I think, you know, people really want to know if they have the gift of faith or not, if they're, if they're Judeo Christian or if they're not in that, that ball game. Um, They, I think people will regrettably, they're looking for hacks. They're looking for a place to start. Some people are not coming from a place of, I want to cheat the system.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
They're coming from a place of being lost in the wilderness going, you know, I was educated in a system that is faulty at best is the nicest way I could say it. What are some of the things that someone sits down and say, Hey, you know, I, I'm going to journal this stuff out. I'm going to start climbing this. I'm going to start eating this elephant, which is done one bite at a time.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
What are some of the questions that you, you ask yourself and you say, okay, well, what is in my heart? Because, you know, you talked about it earlier. I'm 6'2", 203, and size 13 feet as a white kid. I am not dunking a basketball. It's not happening. I wanted to be an Ironman. I've got 17-inch calves. Can't run with those things. It'll blow out my leg. I'll never finish the Ironman.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
It is what it is. That's what I got. So when the people come in and it's okay, this is the cards I was dealt, which I think, and I think you could, you could speak to this. We far underestimate our capacity as human beings, but just, we have no idea. I think most people die with a full tank because they never really tap into anything.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
And even the stuff I've done, I still think I've got a 95% full tank, even with everything I've accomplished, I barely touched my capacity. So when people are looking at this going, okay, these are my cards, you know, cause life's an equation, there's constants and there's variables. I know what my constants are. I am this, I am this, I am this, I am this.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
Those I cannot change because those are constants. Everything else is variable. What are some of the ways and the questions when you sit down and you journal or you sit down and you work with your clients and you sit down and you work with the people that you've had the blessing to instruct? What are some of the things, what are the processes that you walk them through in that?
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
That, that pivot right there is, is so important. And this, I, this is why I'm interrupting you. I don't care what people want. What are you willing to do? Like I want to lose weight. Cool. Are you willing to go to the gym three times a day? No, I don't want to hear about it.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
And that goes back to the things that you believe you can have whatever you want. If you're willing to pay the price. And I think a lot of people don't understand what it really means to sacrifice and deal with that temporary inconvenience. Cause we ban the word problems in my world. Not a lot of common problems or temporary conveniences. You'll get through it.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
But when you go through that, knowing who you are and what your truth is, do I have the capacity in my core, in my being, if I went back when I was 20 years old to do and become what you guys and what your brothers did? Maybe, but it's not my truth.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
And it's part of the process. We talk about this all the time. You've got little ones. And when your little one was first learning how to walk and it fell down for the fifth time, you're like, nope, that's it. I'm just going to put in a wheelchair. Of course not. You actually said, all right, well, you keep going, keep going. But our school system says, hey, you failed. You are a failure.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
When we're learning how to walk, we just keep going and going and going and going. As an entrepreneur, as the person I've become in my life, I've had a wall of failures. And the only reason I've succeeded is because I failed. I cannot succeed my way to success. I can only fail my way to success. Every day I go to the gym, I have failed. A hundred percent. I fail. It just, it is what it is.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
I try to, my mate, my, my form isn't proper or this is, or I didn't stretch out. It's part of the process is to fail your way to success. And as long as to your point of not being transactional, it's important. So I always try and get people to identify their truth for you. I think truth and purpose are very similar for you. I think we're, we're using those interchangeably.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
How do you get people to towards that purpose to, to find out what's truly in their heart?
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
From the SEAL Big Four mental techniques to practical approaches for self-regulation, Garrett breaks down actionable strategies anyone can use to overcome challenges. We dive into how visualization, intentional breathing, self-talk, and breaking tasks into manageable segments can transform your performance in business and life.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
Okay. So I need to ask you how you did that. Cause I, cause I know what sugar, so for those who don't know sugar cooking, sugar cooking is very simple. Actually, you know what? You're the seal. You explained getting what it means to be sugar cookies.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
So how did you not chafe when they turned every aspect of your body into sandpaper?
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
I was like, I don't know how you did that. Cause even on some tries that I've done, I chafe. I'm like, how the hell is he doing that?
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
So your reality has been one side of it's been a seal. You now have transitioned over and you've done other things. You've gotten into business. You've become very successful in business. Could you share some of your stuff on what you've done? I know you've done some amazing speaking as well. Can you share a little bit with the audience of what that looks like?
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
I love that you, you bring that humility as your forefront. You know, we talked about, you know, when we talked about private leaks, whenever we connect with people, we always have an intro call and we talk. And I think you and I had one of the longer calls I had. And I remember we, we chatted about, um, you know, being the last person to pick up the sword.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
So you went in and you said, I know my worth. And I know my value, but you also had a belief system because there's a lot of people who don't want to leave that certainty of a paycheck. This is why we call them wage slaves or you call them the golden handcuffs because it's a tough thing to do. It's a tough thing to take that leap of faith.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
But when I sat down and I was taught, you're never going to retire, you're never gonna have the life you want.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
That is like, listen, I don't, I don't want to fight. And every person I've ever known who's an operator, um, who's ever served is always like, listen, please do everything possible. Do everything possible. So you don't send me my, my brothers. Don't make me pick up the sword because if I do, I'm going to wreck some shit. But in the meantime.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
He'll figure it out. And yeah, your worth as a human being isn't dictated by your pay, your bank account. That's not how it works. And there's individuals who believe, Hey, I have X, Y, Z balance in my bank account. Therefore I'm worth this. And it's, it's not, it's, it's not in any way, shape or form.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
So if it's not true for them that they are this elite because they're billionaires, then the opposite must be true as well. Worth has nothing to do with money. Money. I tell people all the time, it's an amplifier. It's very much like alcohol. If you're a really funny guy and you drink a bunch of alcohol, you're probably going to be a really funny guy drinking, you know, when you get drunk.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
If you're a putz or a schmuck when you drink alcohol, before you drink alcohol, you're just going to be a bigger schmuck. Same thing with money. Makes you more of who you are. Yeah. It just, it just, it's an amplifier. That's all it is. But getting over that, that fear factor, I think what I always tell entrepreneurs when they go around and they go, well, I'm an entrepreneur.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
I'm like, have you lost your first million yet? And they're like, no, I'm like, no, you're not an entrepreneur yet. Don't worry, you will. And then I get into rooms where I've had clients be like, oh yeah, wait till you lose your first 8 million or your first 80 million. And we're like, oh yeah.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
And everyone's got these stories where they've lost just immense amount of wealth and it doesn't matter. It's a bit like having your bicycle stolen. It doesn't matter. You still know how to ride a bike. You'll just get a different bike. Just is what it is. You get smarter through the process. You go and you purchase sustainable companies versus...
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
agencies or things of that nature so you can scale it indefinitely outside of you and you learn the systems and you learn operations and you learn human behavior those you learn along the way you mentioned you worked with oracle and you teach them literacy skills and you and you go into that environment what are some of the things that people go okay you know i see his transition i see how he went from as a kid and then his dad influenced him and then he became a seal and
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
And he uses those things. And now we're into leadership going, okay, I'm in this role. How do I, I'm learning how to lead myself from what everything you told us in the first half. How do you start leading others? How do you still start showing up authentically to lead them?
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
Yes. Big fan of Teddy Roosevelt, period. It's arguably my favorite president. It's between him and Lincoln. But one of the things that, that helps you do that. And we talked about a lot was purpose. And I think you define purpose in a way, and you do it really well on your podcast as well. You talk about purpose in a way that is different than what I've heard other people do this.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
And these are things, and one of the reasons I wanted to talk to you was the fact that these aren't ideas. These aren't concepts. These have been proven where nothing else matters. And, you know, one of the examples I give to that is there's an individual named Chris Voss. He's the former head of the FBI's hostage negotiation team.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
Right, so how do you do that? If you're in a situation where you are taking rounds and you're being engaged and you're having that hurdle, How do you sit there and recenter your emotions and say, listen, there's a time and a place to be panicked. And there's a time and a place to be scared. There's a time and a place to cry right now. None of those things are going to get me through this.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
I'll get to do that later. How do you do that? How do you actively, because we've all had road rage. How do you end up doing that? How do you find a way to pivot?
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
Yeah. Chris is a great guy. And we talked about negotiation and I was learning negotiation at the time at Harvard. And I was learning negotiation at the same time from Chris. And I was like, I'm going to go with Chris. And I remember the professor was like, why are you refuting what I'm talking about?
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
I think one of the best examples I've ever seen of anyone regulating their emotions, they're going through it and their toddler actually had a massive breakdown, screaming, yelling, just because they're toddlers and whatever it is, they're going to go through that. And he went into this mode where he was like, okay, I've got two choices.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
I can be either this type of dad or I can be this type of dad. And he went in and he did what's known as box breathing, which is four in, four in hold, four in out, four in, four in hold. It just, it's a routine. And he sat there and he got down to the kid's level and he just started breathing in front of the child. And the child's freaking was like, watch me breathe.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
And then all of a sudden his toddler started doing it and he started regulating and it got the breathing under control. And I've always learned that. When I'm having, cause I live in South Florida. So I think it's a rule when you come into Florida, you tear up your license and you turn into Mad Max down here. Just, it is what it is. It's wild.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
And I used to respond in a very specific way when I was a teenager because I didn't know. And I remember I was outside of this very, very nice place. And I was talking to the valet. And I was like, what is the one thing that would surprise me? He goes, the amount of guns that are just sitting on the side seats that are just out there when you're driving around. I was like, are you serious?
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
He's like, probably 90% of the cars out here have guns. And I was like, okay, I need to approach my emotions now differently. When Susie cuts me off, all of a sudden, I'm not going to go drive home and light her catfish on fire. I'm like, okay. I need to start regulating my things. Like, listen, it's not really that important.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
And I've started to learn how to do these type of breathings when you're doing it. You know, I'm a scuba diver. So we learn very quickly how to regulate your breath because sooner or later, you're going to see a shark. Sooner or later, you are going to have equipment failure. And to your point of talking about it, we go through that all the time.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
And I was like, well, if your negotiation tactics don't work where they were born, maybe I don't get 5% on the deal. Maybe I'm off. If his don't work, someone dies. So I'm going to go with that. So a lot of what you were taught has been proven where if this doesn't work, someone doesn't come home. Right. So having these, this proven way of doing things, especially when it talks to purpose is huge.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
Before you get certified as a diver, they take your mask away from you. They turn your reg off. They take one of your flippers away. And as I was working with individuals and we were recording things, they would mess with me all the time. And I thought I was being hazed. I was like, you bastards. They would swim by and they'd turn my air off slowly when I was doing it.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
I was like jerks or they'd pull my weights or they'd sit there and they'd just mess with me the whole time. And I didn't understand why they were doing it. I just thought there were being guys being jerks and they weren't. They were preparing me for that when it did happen and they weren't around because I have a torn labor in my left arm. And I was in Galapagos, my arm ripped out of sockets.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
And for me, that is paralyzing. I cannot, there's just, I cannot function when that happens. And the only thing I could do is because I'd gone through it so many times, I got to relax my breathing. And that's the only way to get it back into socket. I relax and it slams in and it sucks. It's not fun. It really hurts.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
And it's one of the major reasons I want to bring you on. So if you could, could you kind of describe how you entail purpose and where it comes from?
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
Because you're actually hearing it twice.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
When you talk out externally, you hear it. It's going to rattle inside your head and then it's going to come back through your ears. You're actually hearing it. And we've scientifically proven this.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
It's funny because as you were going through that, because we all have this self-talk going on our heads all the time. We have different versions of ourselves. We have a version of ourselves that doesn't think we're enough. We have a version of ourselves that's worried. We have all of that. And being able to listen to it is important.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
And I've talked about this for years because you went through like, Hey, there's these four things that you talk about. And there's a version of me that popped up. They're like, okay, the four things that seals talk about is like cookies, ice cream, chocolate cake. And I was like, no, shut up.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
So you'll have those things and those that'll come in and you get to have those conversations because you're Where that one was a humor one, we'll have that in a negative way, a negative loop as well. They'll sit there and say, oh, well, you shouldn't be here. You're not enough. You're going to fail. Those will still come up.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
And the same way I laughed away the cookies, ice cream, cupcakes, whatever it is, whatever. You have to be able to pivot that and choose what you listen to as well. Because there's multiple voices that people have in their heads because it's different versions of you. And they're all designed for the same thing. It's all the lizard brain trying to keep you alive.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
And what you say out loud over and over and what you reinforce allows you to get there and allows you to do that.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
You know, the rest of that story, by the way, the rest of that famous story. So it's the story of the wolves. For those who guys aren't playing at home, I'll catch everybody up. There's a, there's a story about the two wolves that the grandfather sitting with his granddaughter and he says, oh, I'm just going to get the audience caught up.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
So they sit there and says, you know, you know, there's a war inside you and there's these two wolves and they're battling for your existence. One is the one of doubt and fear and hatred and violence and blah, blah, blah. And the other one is the one of hope, joy, love, and all that. And the little girl says, well, which one to a grandfather, you know, grandpa, which one wins?
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
And the thing that most people think is it's the one you feed. It is not the true original story. That it was done by in the 1940s, late 30s, late 40s. It was done by a pastor. That was the ending he did. The original story comes from indigenous people, Native Americans. That it's just, she goes, well, which one do you feed? He goes, both. You need them all.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
You need to be able to hear this one of doubt and pain, because that will tell you what's happening. And then you need these other versions of you to come in and get there. So we need to listen to it all. And it teaches you how to balance the yin and the yang, to listen to those and to be part of that process.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
Yeah. Because there's some versions of us that Again, back to when I'm driving, you know, there was a video game called that I'm not allowed to play anymore because I have an addictive personality to nothing in my life except video games. It's the only thing that I have. So I'm just not allowed to play them. But I would play GTA 6, 5, GTA 5. 6 hasn't come out yet.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
And people are like, why are you playing this? I was like, I can skydive into a military base and fly a plane. Why wouldn't I play that? But when I was driving, I would sit there and in the game, you drive around and you can do all these things, but someone would cut me off in the game
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
And I would get out of the car and I'd, you know, fire an RPG at them or, you know, blow them up because I was like, oh, you cut me off in the game because it's NPCs. They're not real people. giving that version of me an outlet to say, okay, you can contain here. You can have that, but I'm going to go to the supermarket.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
And I remember one time I'd been playing for way too long and I spun my tires coming out of the garage in my actual house because that's how I normally drive in the game. As soon as that happened, I had the discipline enough to turn the car off. I was like, I'm done. I'm going back inside. I'm having delivery dudes. I don't get to do this.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
So finding a way to feed it because whatever you repress, it will come out sooner or later. Like it or not, you're going to have your willpower. You're going to do something with alcohol or whatever it's coming out. So having a place that you can contain it and release that. Ooh, so important. So important. So, but we don't allow it to do certain things.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
And that's a different conversation. And it's the conversation that, that I found that works really well is like, okay, who do you want to be?
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
Yeah. Who do you want? Who are you trying to become? And what are you ultimately trying to achieve? Will this help you? And you have a choice. Absolutely. Here it is. Here it is. Because for me, I'm allergic to alcohol. I take three sips of it. It comes right back out. It's a gift from my grandmother. I just, it views it as sour milk. That's how my body views it. But sugar.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
So I sit down and I have, you know, a cannoli or whatever is in front of me. I'm like, okay, does this serve who I want to be and the life I want to live? And the answer norm to that is no. Oh man. And then it's like, to your point, can I never have this again? You can have it. We just have to decide if this makes sense. Do we eat three cannolis? Do we have a cannoli?
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
Do we have it four times a week? Do we have it once a month? It's a different conversation. You've talked about self-mastery on a high level. I'd love to have your conversations about how to motivate and how to lead and how to connect with other individuals who haven't gone through these evolutions, right? There's a, there's a large group of the population who've never done this work.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
This is for a lot of people, even this podcast and how your podcast, you know, it's, it's very new to them. They're like, I've never done this. I've always done this through brute force or relied on raw talent or been the smartest person in the room. And that was easy, which again, the comment that we have all the time of, you
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
If you're the smartest person in the room, get the hell out of that room. You're in the wrong room. So as you're leading and you're going to this environment and you have to lead individuals who maybe aren't operating at their best or haven't gone through and haven't done the visualization and the self-work and the self-talk, how do you motivate them and connect with them?
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
If you've ever wondered how elite operators maintain composure when everything's falling apart or how to find deeper purpose beyond simple motivation, this conversation delivers remarkable insights. Be prepared to challenge your current thinking about resilience and discover methods that can help you thrive under pressure rather than just survive. Grab a notebook.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
And how have you learned how to do that in an effective manner?
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
So you're in charge of a team. You get assigned to it. You're brought into a company very similar to I am. You're there to scale them, to help them out, to reach whatever their goal is. Normally when I'm brought in an organization, they're like, hey, we're making seven figures. How do we get to eight? And I'm like, all right, well, I need to see who your team was and how they work with each other.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
And then people who I know nothing about their industry, I have to get them to completely pivot their systems and their operations, fall behind in a different way of doing it. That is just proven. It is what it is. You just walk through the process, getting them to pivot. There's very specific things I do in that process.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
When you come into those environments and you're teaching places like Oracle, it's like, hey, this is how you lead. This is how you motivate men or women teams. How do you do that?
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
There's a lot of people who have followed us in our lives. And you talked about having certain people in our lives that give you blessings. And that if you have enough of this, you are one of the most blessed individuals in the world. There's people behind you who are no longer with us.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
And I'd love to be able to kind of speak about them and share their story because these are some of the most blessed individuals that you had the opportunity to meet. And who have given more than any of us will ever understand the sacrifice they give. So I, you know, you talked about one of the individuals early on.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
Can you, can you remember one thing that Charlie told you that first, you know, really inspired you and then maybe also made you laugh so hard water came out of your nose?
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
You mentioned that he was an instructor to you. Can you remember outside of always having a smile, one of the lessons that he'd shared with you or that you really just like, wow, that really resonates still to this day?
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
So one of the, there's a lot we could go on and I know if I don't put a cap on it, we're going to talk for another two hours. Like we did the first time, which was a lot of fun. Um, how do people find you? How do people reach out? They were going to want to know more. They're going to want to learn how to do what you've done and to have some of the success you've had.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
You know, you, you're one of the few that I get to, it was a no brainer to have you come on. I was like, no, he's proven it. This is an individual who's proven this time and time again of his success. How do people track you down? How do people get ahold of you? What's the best way?
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
And Garrett, I really appreciate it. Thank you so very much for taking the time out and also for sharing the story of Charlie with us.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
Charles, thank you so much for having me. Honor and a privilege. Thank you for tuning into this transformative conversation with Garrett Unkelbach. We hope his insights have sparked new ideas for developing mental resilience and inspired you to approach challenges with renewed purpose. A heartfelt thank you to Garrett for sharing his powerful seal, big four techniques, and leadership philosophy.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
His ability to translate battlefield wisdom into practical business strategies demonstrates why his guidance is sought by organizations like Oracle and his 400 Strong Men's Movement in Frisco, Texas. To all the leaders, entrepreneurs, and high performers listening, your commitment to personal growth and team development is why we do what we do. Ready to put Garrett's strategies into action?
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
We've crafted a comprehensive guide summarizing the SEAL Big Four mental mastery techniques, complete with daily practices to develop equanimity and purpose-driven leadership. Download it now at podcast.imcharleschwartz.com. Remember, as Garrett emphasized, purpose isn't about you. It's about finding something worth giving your life to.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
Now go strengthen your mental toughness and build leadership that inspires followership. Your journey to mastering both strength and warmth starts today.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
These practical mental mastery techniques are worth revisiting long after our conversation ends. The show starts now. Welcome to the I am Charles Schwartz show, where we don't just discuss success, we show you how to create it. On every episode, we uncover the strategies and tactics that turn everyday entrepreneurs into unstoppable powerhouses in their businesses and their lives.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
I think, you know, it goes back to the idea that there's a bunch of people go out there and what you say matters. And some of us have been given the gift of faith. Some of us have not. So it's always fun to have this conversation where it intertwined with each other. But if I sat down and I said, Hey, I can't lose weight. I can't lose weight. I can't lose weight. I can't lose weight.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
And then he's trying to go, why can't I lose weight? And I'm like, well, your belief is that you can't lose weight. If you're like, I can't stop smoking. I can't stop smoking. I can't stop smoking. If you keep saying that over and over again, your beliefs, as you said, multiple times influence your life.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
One of the things that is ridiculously impressive for what I know of your community is the ability to embrace the suck, to somehow push through that. And when you're doing these exercises, especially because the SEALs are known for this, and this is a burden, as you said, you carry. So everyone's like, how do you do this? How do you continue to make it through each one of these evolutions?
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
And how do you make it through Hell Week? And how do you make it through phase one and phase two and phase three when your body has completely given up? When it's just, it's not, you're running on fumes. I think it's the biggest question I always get because I've done it on a much, much smaller level.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
I will never compare myself to anyone who's ever been an operator, especially for the United States. That is a different evolution of humanity. And I'm just, I'm not, I haven't, that's not me. I ain't got that. but I've done triathlons and I'm just being honest. I don't got that. I've been to Coronado. I put my feet in the water. I'm like, nope, let me go back to the hotel.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
So it's a lot of people that, Oh, that water is cold. And I ice bath almost every day. So in this narrative, when you're, when you're doing this and you know, when I'm, so I do triathlons and I understand that after I get off the bike, it's purely a mental game. At that point. And you just play a juggle.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
You're just juggling around different games and you're doing different things and you're distracting your mind. And there are times during the run, because for anybody who doesn't know triathlons, you go swim, bike, run. That's just, it is what it is. The swim fries your upper body. The bike fries your lower body. And then your run is just pure mental at that point, no matter what the distance is.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
When you're going to push through that, because the ability to have mental mastery is so important. When you're doing that, when you train people and when you've done it yourself, what are some of the tactical ways that you've done it? What are the practical ways that you're going to into this and say, Hey, I need to push through this. How do you handle those mental games?
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
Whether your goal is to transform your life or hit that elusive seven, eight or nine figure mark, we've got the blueprint to get you there. The show starts now.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
All right, everybody, welcome back to the show. I am really excited about this one. This is an individual who's coming on who builds men, and he talks about purpose and can really change your life and has done things that I could only dream of. So first and foremost, welcome to the show.
I am Charles Schwartz Show
Navy SEAL Mind Techniques That Work
And I think we said it when we were having our previous conversation. You talked about, hey, if anybody comes to you and they ask for the hack, you're like, yeah, you're not going to make it.
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Build Instant Connection with Improv
Und dann gibt es Dinge, die du mit dem auch tun kannst. Aber wir machen das nicht. Unser Schulsystem rippt das aus. Sie sagen, oh, du hattest keinen guten Grad. Du gehst in die Gefängnis. Du bist ein Verlierer. Sie nehmen das als Verlierer. Ich erinnere mich, ich arbeitete mit einem Mann, er war ein Special Forces-Mann, ein wirklich schöner Mann. Er sagte zu mir, dein Angst ist deine Grenze.
I am Charles Schwartz Show
Build Instant Connection with Improv
Das ist, was dich nach Hause bringen wird. Was auch immer du Angst hast, das ist, was du nächstes Mal tun musst. Es ist ein Non-Negotiable. Und...
I am Charles Schwartz Show
Build Instant Connection with Improv
Just bloody do it. Yes. Look like an idiot. Make the mistakes. Who cares? You're not going to... You're going to die one day. Sooner or later. I spent eight years in the hospice watching people die. Sooner or later, you're going to die. It is what it is. This is probably not going to kill you.
I am Charles Schwartz Show
Build Instant Connection with Improv
Not getting that deal, not having good conversations, not hitting on the girl and getting her phone number, not getting the job. It's not going to be... And you're not going to remember it. Take it from someone who's failed a lot more than he succeeded. It is what it is. So if we've got someone... We're on two things right now, right? We've got them to say... Show up where they are.
I am Charles Schwartz Show
Build Instant Connection with Improv
Meet them where they are. Throw that out of the window. When you teach people, what are some of the exercises? They say, listen, these are bulletproof. These just work. These are proven. We know this works. Come hell or high water. If I've got someone who's got paralysis with this, what do you walk them through? How do you make them do whatever they're going to do?
I am Charles Schwartz Show
Build Instant Connection with Improv
If you've ever wondered how to think on your feet, make an impact and truly be in the moment, you don't want to miss this one. The show starts now. Welcome to the I Am Charles Schwartz Show, where we don't just discuss success, we show you how to create it.
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Aber ich denke, es geht zurück zu dem, was du gesagt hast. Es geht nicht um dich. In dieser Situation, sei in der Flur von dir selbst genug. Aber auch die andere Person sehen und sehen, was da passiert ist. Was haben sie gemacht? Haben sie ihre Augenbrauen aufgeschüttet? Schauen sie weg? Schieben sie ihre Arme zurück? Was ist los? Weil sie dir Signale geben. Everything that you just said.
I am Charles Schwartz Show
Build Instant Connection with Improv
On every episode we uncover the strategies and tactics that turn everyday entrepreneurs into unstoppable powerhouses in their businesses and their lives. Whether your goal is to transform your life or hit that elusive 7, 8 or 9 figure mark, we've got the blueprint to get you there. The show starts now. Hi, welcome back. I'm really excited to have Dave on the show. Thank you so much for being here.
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Build Instant Connection with Improv
Aber ich denke, so viele Leute, die Impro oder nicht auf der Bühne sind, sind so konzentriert darauf, Trend zu sein. Das ist das, was ich tun muss. Ich bin so verbunden mit diesem sehr organisierten Weg, wie ich es tue, dass sie es einfach nicht lassen. Und es schlägt in den Geschäft, es schlägt in die Negotiationen, es schlägt in die Impro.
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Build Instant Connection with Improv
Ich denke auch, und wir haben darüber gesprochen vorher, dass es bestimmte Menschen gibt, die wunderschöne, wunderschöne Geniuses sind, wenn es um Impro geht. And then there's the rest of the planet. Because there are certain things you gotta know that you don't make a fish climb a tree. There are certain things I just don't do. It just is what it is. I am 6 feet tall with size 13 feet.
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Build Instant Connection with Improv
I cannot dunk a basketball to save my life. I don't get on a basketball court. I'm just not good at it. I've made peace with the fact that I am not a good basketball player. Now, you give me a baseball, I used to be able to throw it 92 miles an hour. Cool. This works. I'm not going to sit there and beat myself down and try and beat LeBron James. I'm just not good at it.
I am Charles Schwartz Show
Build Instant Connection with Improv
So knowing that if your gifts are, hey, I'm a great improv guy. Awesome. I'm a great sales guy. Awesome. I'm not a great mechanic. Don't go be a mechanic. Get the hell off the stage. You're just not funny. Leave. Don't be the sales guy. If you suck at it, pay someone. But here's the thing.
I am Charles Schwartz Show
Build Instant Connection with Improv
I think what you just said there was, it doesn't matter. I'm going to show up and I'm going to meet them there and I can help and I can connect with anyone. And I think in business, people don't do that. People don't say, oh, well, this person and I, we have different backgrounds. Shut up. What is your ability to connect?
I am Charles Schwartz Show
Build Instant Connection with Improv
If you can connect, even if you completely disagree with each other, because right now we're recording this and there's some political changes going on. Even if you fundamentally disagree with the other side, don't try and agree with them. Just try and connect. If you can't connect, then you can lose a life.
I am Charles Schwartz Show
Build Instant Connection with Improv
But there's that inch. Find the inch.
I am Charles Schwartz Show
Build Instant Connection with Improv
Right. Don't force your truth upon someone else. No. And it's also, I'm not here for that. I'm not here for that, man. So in business though, when we do this, when someone's trying to do this, one of the mistakes I see all the time is they're forcing their narrative. So they're not meeting the person where they are. They're not in the room where, you know, we do this in negotiation.
I am Charles Schwartz Show
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The thing that you think is really important for your negotiation, they don't fucking care. Sie konnten sich überhaupt nicht interessieren, in irgendeiner Form.
I am Charles Schwartz Show
Build Instant Connection with Improv
It's great to be here. So for a lot of people, they don't know who you are. They don't know what you do. Let's get everybody kind of caught up for the people who've been living under a rock. Who are you? What have you done?
I am Charles Schwartz Show
Build Instant Connection with Improv
Du musst herausfinden, dass, hey, wenn du für dieses Gebäude negotierst, und in diesem Negotiationsprozess gehen wir zurück und forth, und das war ihr Gebäude, das war ihr Ding, und du sagst, hör mal, ich weiß, du willst das nicht verlassen, das war dein Mothers Legacy, ich werde sicher machen, im Kontrakt, das wir hier hinlegen, das Gebäude wird nach deiner Mutter genannt.
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All of a sudden, I'm going to get that for a million dollars less than somebody else because I identified their pain. And I did that by spending the time to connect with them and read their body language and do those things. And people think, oh, improv is just for stage. No, you putz. You improv every moment of every day. None of this was prepared.
I am Charles Schwartz Show
Build Instant Connection with Improv
Und wenn du nicht verbindest und du nicht den Pivot verabschiedest, den konsistenten Pivot, dann verlierst du. Ich spreche darüber immer, dass die Möglichkeiten des Lebens nur im Leben von der Gelegenheit oder der Gelegenheit zählen. Weil es gehen wird und es wird pivoten. Du sprichst von Übungen in deinem Buch. Und ich habe Zugang zu deinem Buch und ich war durch diese.
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Können Sie Menschen durchlaufen, etwas, was sie tun können, auch wenn sie gerade nur zuhören, oder dich und ich nach und nach beobachten? Was sind einige der Übungen, die Sie durchlaufen, die Menschen dazu bringen, okay, I get it. I have to know how to connect. I've never been able to do that. For whatever reason. They grew up and their dad used to beat them with a 2x4. Or whatever their story is.
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Where they can divorce that story. Where they can sit down and say, hey, these are exercises that I can start practicing with myself, my kids, my wife, my dog, my husband. Whatever it is that they can start doing that really kind of start moving that needle.
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Also, ich denke auch daran, dass wenn ein Buch gesagt hat, dass wenn eine Person ihre Arme überschreitet, das bedeutet das. Nein, jede Person hat verschiedene Trigger und verschiedene Momentum und verschiedene Dinge. Ich sitze mit meinen Armen überschritten, so wie ich, wenn ich jemanden höre. Du hast es bereits gemacht. Wir haben darüber gesprochen.
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Du legst dich zurück und du hast deine Arme überschritten. Das ist ein Ort, wo du und du hörst. Aber wenn du ein Buch hörst, werden sie dir sagen, oh, deine Arme sind überschritten, du hast dich überschritten. No, that's not true for everyone. They say, how do you understand when someone's lying? Oh, they look this way. No, they don't. It's a breaking pattern.
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If you haven't identified their pattern, you lose. That's it. It's a breaking pattern.
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Ja, und ich liebe, es gibt riesige Wissenschaft. Das ist nicht etwas, das wir gerade hergestellt haben. Das ist Wissenschaft. Eines meiner Lieblingsübungen, das sie mit diesem machen, ist, dass sie eine Mädchen nehmen. Sie haben keine Kinder, aber sie nehmen eine Mädchen, die hat eine Kuppe in der Hand und sie hat einen Papier. Und sie geht hoch und sagt, hey, kann ich dir ein paar Fragen stellen?
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Und sie sagt, ja, natürlich. Sie sagt, kann ich das für mich halten? Sie wird ihnen die Kuppe geben und sie schreibt Fragen. Sie macht das in zwei verschiedenen Narrativen. Einer mit einer warmen Kuppe, einer mit einer kühlen Kuppe. Und dann, wenn sie fertig sind, geht die Person weg. Eine andere Person wird gehen und sagt, hör mal, wir haben Susi eingeladen. What was your general feeling of her?
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How did you feel about her? When it's a warm cup, they're like, you know, we felt like she was warm and friendly and connected to us. If it's a cold cup, they're like, we felt cold and distant. Human beings are predictable. There are very specific things you can do.
I am Charles Schwartz Show
Build Instant Connection with Improv
And if you don't believe that human beings are predictable, go to any of your colleges or the library or the internet and look for behavioral science. We're very...
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It's funny you bring that up. When I'm sitting down and I'm negotiating deals, if the deal gets stuck, and they're all going to know this now, but if the deal gets stuck, I'm like, hey, you know what, guys? I'm like, I'm sorry, I'm really hungry. Do you guys know what faux is? And they're like, what, faux? I was like, yeah. I'm like, can we just stop? I need to go eat.
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And I will go take them for this big bowl of faux. And the deal will close at the table 90% of the time. My team knows when to do it. They're like, oh, you're going to close the deal now. Because it got stuck, and I need something to break pattern. Absolutely. It's a simple thing.
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Nein, das ist okay. Ich kaufe es dir mal. Eines der Dinge, die du über Inventar sprichst, du weißt, ich weiß, was ich für Inventar denke. Ich würde gerne, um dich zu brechen, was ist das Inventar, wenn du, wenn du jemanden lesen, wenn du versucht hast, da zu sein und versucht hast, sie wo sie sind, was ist das Inventar, das du in deinem Kopf katalogierst?
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Not them. I'm sorry, tell us that again, please. Because you're making it about you instead of about them. And for those of you who are watching the video, go back. When you said Tabarasa, I tilted my head to the side. I did the dog. And he immediately was like, he doesn't know what that means. I need to strike. Because he was there, he immediately was like, oh, head tilt. I know what that means.
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He just wanted to give a puppy. Let me explain it because he doesn't know. Because he was here. Right.
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Ja, und wenn jemand sagt, ich esse Paare aus Schuhen, dann sage ich, ähm, bist du okay da?
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Und was interessant wird, ist, dass die Leute, die das jetzt hören, werden sehen, dass du und ich uns alle die ganze Zeit unterrufen. And that's our dynamic. We can do that because we feel confident enough to say, oh, let me finish that. Let me go back to that because you've already done it a couple of times. Let me go back to that. Let me finish that.
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I have something else I want to say because it's the way you and I communicate. I can't do this way of communicating with a lot of people because certain people, they don't play that way.
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I was sitting there, I was in, so people I work with, they're in the Philippines, and it's a culture thing. In the Philippines, they'll say, uh-huh, yeah, uh-huh, yeah, uh-huh, about 15 times in my sentence. And I'll stop. I was like, what's going on? They're like, what do you mean? They're like, oh, it's a sign of respect. I was like, no, it's not. You're breaking my train of thought.
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Shut the fuck up. You're killing me. Just shut the fuck up. Ich dachte mir, oh mein Gott, du musst es verstehen, sie zu treffen, wo sie sind. Diese Kultur für sie, das ist, wie sie sich kommunizieren. Für uns, wir sehen es, es ist massiv unverschämtheitlich. Ich möchte nur rüberkommen und sagen, schau es dir an, weil es mich aus meinem Kopf bringt.
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Und die meisten Leute sprechen nur, um zu sprechen, oder sie hören, um zu sprechen. Sie hören für den Kurs. Sie hören, wenn sie in den Mund kommen. Versus, wiederum, das kommt alles zurück, wenn sie wo sie sind. Und du kannst sie wo sie sind, wenn du nicht lernst. Und ich spreche nicht darüber, was sie sagen. Listen how they move, how they're breathing. People don't get that.
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Where someone breathes is huge. Because when someone comes to me, because when entrepreneurs come to me, most entrepreneurs don't have bad days. They have days where they don't want to have any more days. It's the second highest not wanting to live, because I can't say that other word, because people get freaked out, not wanting to live in this environment.
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So they'll sit there and I'll watch their breathing. Are they breathing high up? Are they breathing in their gut? You'll sit there and if you get to it, you'll get to the point where not only can you see their breath, you can see their pulse. And you can actually see it on where they're doing and what they're going. And as you've said, these are your cues. They're giving you bazillions of cues.
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Just shut up and pay attention. Just sit there and open it up long enough. Get off your train track and get over to it.
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If you're trying to sell me something, everyone gets it. So, when we're going through this, if we have these things, I'd still love to be able to give some people some tactical stuff. Like, we sat there and we gave them very specific things. Meet where they are, you know, learn how to read, learn how to do tactical empathy, learn how to do these things, which are fine.
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But you've done stuff, which most people can't do. Ich habe vorher Impro gesehen. Ich habe Shows gesehen. Ich habe Lektionen gesehen, die du gemacht hast. Ich habe mit Leuten gesprochen, die du gelernt hast. You have a gift of being able to do it radically quickly. So for those of you who don't know what an improv are, first off, go see an improv show.
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They'll sit there and people, so I want to walk out and they'll say, hey, I need the name of a person and the name of where they are and something that's going on. And then they're going to build all of that. So the person is on stage. They have no idea what they're talking about. They are the, they are the, they're everything. They're the director. They're the writer. They're the makeup guy.
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They're everything all at once. And they're doing it live while playing with someone else who's doing it at the same time. That's a skill set most individuals haven't mastered. You clearly have. When we're doing this and you teach your students, what are some of the things that when you're working with your students, they're like, you know what?
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And I like that you just literally, you just did two different poses. When you first did it, you did super person poses. Your arms are out on the sides, hands on the hips, for those of you who are not watching this. Now you've got arms are crossed, but there's a holding of an elbow. And this is important. Absolutely.
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Because there's a difference of your arms crossed and folded inside each other versus arm cupping the other hand. No, like...
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Ja, wenn du mich umgekehrt siehst, ging deine Hand von offen auf die Seite und dann zurück.
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Es ist sehr anders. Und es ist lustig, weil in Poker, ich bin ein schrecklicher Poker-Spieler, aber du sitzt da und du kannst lesen, wer eine gute Hand hat, basierend darauf, wenn sie ihre Hand bekommen, haben sie alle anderen Chips geschaut. Es ist ein Teller. Ja, es ist ein absoluter Teller.
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Das macht Sinn. Ich weiß nicht, wie es jetzt aussieht, aber ich verstehe es. Aber du hast recht. Wir geben Dinge 24 Stunden am Tag weg, immer, mit allem, was wir tun. So wie das hier. Deine Nase zu bewegen. Du spielst mit deinem Haar.
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Wenn du deine Hände vor deiner Kratze versteckst, und ich sage, hey, lass uns deine Hände öffnen, und dann legst du sie hinter dir und versteckst deine Tuchus, bist du immer noch etwas hinter dir. Es ist etwas, das nicht resoniert. Und du kreierst...
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A tell can also be a good thing. To your point, Santa of Nowtown. And we go into these things and people don't understand that you can't control an entire audience with how you're standing.
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And you can also do identity holds. Really, really smart people. You're a really smart guy. Really smart people buy this. You've now done an identity hold. So now he has to break that. I am smart, but I don't really want this. But if I don't buy it, I'm now stupid. You've now locked him into it. Again, beans are predictable.
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Und ja, eine der Gründe, warum ich dich anbringen wollte, weil du sagst, warum reden wir über Impro? Wir impfen jeden Moment, jeden Tag unserer Leben. Und es ist um verbunden zu sein. Es geht darum, deinen Zweck zu wissen. Und es zeigt sich authentisch.
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So being able to learn these things about human behavior, about influence, about persuasion, about meeting them where it is, because you've got three types. There's influence, there's persuasion, there's manipulation. The first two come down to awareness. Do they know you're doing it or not? The last one is about intent. So if you're manipulating someone, it normally is for negative intent.
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Build Instant Connection with Improv
And if you don't think this is real for your audience, and Dave's nodding here, If you're a wine person, go to a wine store. If you walk in and say, I don't know what I want to buy, and you leave buying 10 bottles of French wine, stop and say, wait, what music were they playing? I guarantee you, they're probably playing French music. And they influence you to do that.
I am Charles Schwartz Show
Build Instant Connection with Improv
There's a reason why the stores at a shopping center are laid out the way they're laid out. All of this makes sense. There's a reason the ice cream and the cookies are at the end, because your willpower just blew out buying the other stuff, and now it's ice cream cookie time. Die Leute verstehen nicht, wie präsentierbar Menschen sind.
I am Charles Schwartz Show
Build Instant Connection with Improv
Und zu deinem Punkt, als Santa von downtown, geben sie sich ständig weg. Und wenn du sie wegbringst, ändert sich das Spiel. Es ist wie wenn zwei Leute miteinander sprechen, wo sind ihre Füße? Wenn sie sich direkt aneinander bewegen, dann verabschiede dich von dieser Konversation. Geh nicht in die Mitte dieser Konversation. Du verlierst. Aber du musst es sehen.
I am Charles Schwartz Show
Build Instant Connection with Improv
Und, du weißt, wir haben darüber gesprochen, bevor wir begonnen haben, dass du und ich uns mit einander in einem sehr spezifischen Weg kommunizieren. Es ist schnell, es ist einfach. Und wir müssen es ein bisschen hier filteren, weil... People get upset and Apple blocks things. So this is a little bit of the filtered version of Dave and I in this one.
I am Charles Schwartz Show
Build Instant Connection with Improv
Eine der wichtigsten Dinge ist, dass wir über die Kultur sprechen, von wo die Leute kommen. Wir haben es vorhin mit den Philippinen gesprochen. Wenn du über die Distanz zwischen den Leuten sprichst, bekommst du dich in eine Situation... Spezielle Beziehungen. Spezielle Beziehungen. Spezielle Beziehungen.
I am Charles Schwartz Show
Build Instant Connection with Improv
Also, wenn jemand Latein ist oder jemand aus Indien ist, Indiener aus Indien, du weißt, was ich meine. Their distance, that they're going to want to be next to each other, very different than someone who is from Denmark or Sweden or Finland or even the United States. We, as Americans, we want a very large birth. Will you just give me my space? Don't come close to me.
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If I'm in a situation down here, because I live in South Florida, if when I'm dealing with the Latin culture, Venezuela, Colombia, it's much closer. If I have someone, because I work with a group of individuals from India, I can count the nose hairs that's in the guy's nose, because we're so damn close. You have to understand that as well. Understanding that...
I am Charles Schwartz Show
Build Instant Connection with Improv
But what I was talking about was in business, people need how to communicate like this on the fly. They need to be able to connect with their audience. They need to build rapport. You need whatever it is.
I am Charles Schwartz Show
Build Instant Connection with Improv
Und du musst es beurteilen. Bevor ich in den Mittleren Osten ging, oder in der Sandbox, habe ich vor dieser Interaktion beurteilt, dass wenn ein Mann eine Hand eines anderen Mannes hält, was in den Vereinigten Staaten, wir sind sorry, was? Warum berührst du meine Hand? Wenn ein Mann eine Hand eines anderen Mannes hält und die Finger verbindet. It is a massive sign of trust.
I am Charles Schwartz Show
Build Instant Connection with Improv
But here in the United States, if you and I were hanging out and I reached over and I held your hand that way, you'd be like, um, excuse me, what's happening? But because I had debriefed and I was told about this by a handler, say, hey, this is what's going on. This is what you're walking into.
I am Charles Schwartz Show
Build Instant Connection with Improv
When this individual held my hand, interlaced my hands and then walked me around where we were, everyone's like, okay, don't mess with him. He's under this one's protection. There's trust there. If I wasn't debriefed on that in advance, Ich würde es verletzen, weil ich meine Hand wegwerfen würde, was den Rapport töten würde. Es ist an mir. Es ist nicht an jemand anderem.
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Es ist an mir, es zu verstehen, weil wenn ich Dinge mache, die ich tun kann, versus Dinge, die ich nicht irgendwo oder irgendwo anders machen kann. Und wir verletzen diese Dinge immer. Menschen geben dir normalerweise den Vorteil der Angst einmal.
I am Charles Schwartz Show
Build Instant Connection with Improv
And if you open to say, like, everyone hates the French, which I don't understand why everyone hates the French, because I've never had problems with the French. But when I was in France, I was like, bonjour, comment c'est? And they're like, okay, you're trying. Let's give this a shot. What are you trying to say?
I am Charles Schwartz Show
Build Instant Connection with Improv
If it's a negotiation or if you're selling something or if you're leading a team, there's so much of the skill set that you have that translates significantly better offstage than I would even say onstage. Wenn du das durchgehst und du Leute hast, was sind die ersten Dinge, die du ihnen lernst? Außer, dass du nicht lustig bist.
I am Charles Schwartz Show
Build Instant Connection with Improv
Since I made an effort and I'm sitting there with a book, they're like, all right, you stupid American, what are you doing? And I'm like, dude, I just need it.
I am Charles Schwartz Show
Build Instant Connection with Improv
Ja. Ja, du hast gesagt, es ist ein Teil des Lebens. Denn am Ende des Tages gibt es zwei Gründe dafür. Es ist die Aufmerksamkeit, das ist ein Teil der Leben. Und ich denke auch, B, am Ende des Tages, die Person, die du morgens rüberfährst, mit, sie interessiert nicht, dass du dich verletzt hast. Sie interessiert nicht. Was auch immer. Gut, denn das ist eine Person, die das zählt.
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Und durch das geht es. Wir sprechen über das Lesen des Körpers. Wir sprechen über das Aussehen von Verletzten. Wir sprechen über, weißt du, andere Dinge, die wir durchgegangen sind. When people mess up the worst in your environment, where there's completely just, God, I've tried this, I'm not doing well with this, how do you help them pivot back out? Like, listen, I'm so collapsed by fear.
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Build Instant Connection with Improv
How do you get them to do this in a way that's joyful for them? Because there's tactics and then there's joyful, hey, I want to go experience, I want to go play again, because this was entertaining. How do you get them to come back after failing so far? My first question is, what are you getting out of this?
I am Charles Schwartz Show
Build Instant Connection with Improv
Was sind die Dinge, die du siehst und sagst, wie du diese Verbindung bauen kannst? Wie zeigst du dich authentisch?
I am Charles Schwartz Show
Build Instant Connection with Improv
Ich denke auch, dass wir alle zusammen denken, wenn wir etwas mit all dem sprechen wollten, wenn wir es mit einem einzigen Thema zusammenfassen hätten. Mit dem Ziel zu zeigen und mit dem Präsent zu diesem Moment zu zeigen. Nicht mit der Idee, dass ich dich dazu bringe, wo du gehen willst. Ich werde dir ein Präsent zeigen, wo du hier bist. Ja, ich habe meinen Ziel.
I am Charles Schwartz Show
Build Instant Connection with Improv
Natürlich meine Ziel ist es, zu monetisieren oder meine Ziel ist es, was auch immer es ist. The only way I'm going to get there. And this is something I think people fail, not only just in business, but in life. So I'm making it about me. If I'm trying to show up in your life as the leading actor, I have failed. For the old people out there, be Obi-Wan Kenobi.
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For the young people out there, be Hermione Granger. I don't know. Don't try and be Harry Potter. Don't try and be Luke Skywalker. That's not your job. You want to be the best supporting actor in the scene. And the only way you can do
I am Charles Schwartz Show
Build Instant Connection with Improv
zu dem, was Dave das ganze Zeit lang gesagt hat, ist, da zu sein, sie zu lesen, von Dingen bewusst zu sein, von dir selbst bewusst zu sein und sie zu treffen, wo sie sind. Es gibt so viel davon, das ist einfach nicht unterrichtet. Und ich wünschte, es wäre unterrichtet. Du bist die einzige Person, die ich kenne, die das gesamte Ökosystem lehrt. Und ja, es ist einfach Improvisation.
I am Charles Schwartz Show
Build Instant Connection with Improv
It's not fucking improv. It's collectively everything, how we interact in our lives. If someone wants to get a hold of you and someone wants to take these classes and they want to be part of this idea and this concept and start learning these skills, which are not taught in school, that are not taught in this way to be dynamic and to be able to read body language and do all these things.
I am Charles Schwartz Show
Build Instant Connection with Improv
If someone's like, listen, I don't want to be on improv, but I do want to learn how to do this. I want to master these communication skills so I can be successful in my life on every aspect. How do people hunt you down? How do people get a hold of you? What's the best way?
I am Charles Schwartz Show
Build Instant Connection with Improv
Ich würde alle, die das hören, bitten, Impro zu machen. Es geht nicht um Impro. Es geht um Kommunikation in einer Art und Weise, die die meisten noch nicht gemacht haben. Und es gibt dir so eine kompetitive Vorteile auf so vielen verschiedenen Ebenen. Und das sind beobachtete Dinge. Das sind Dinge, die ich benutze. Das ist der Grund, weil wir nicht auf jeden Fall darüber nachgedacht haben.
I am Charles Schwartz Show
Build Instant Connection with Improv
Wir gehen in die Körpersprache. Wir haben das überhaupt nicht gemacht. Es ist nur etwas, das ein riesiges Teil meines Erfolgs war. Klar ist es ein riesiges Teil deines Erfolgs und der Leute, die du trainiert hast, die es gemacht haben, nur ein bisschen erfolgreich zu sein. Nur ein bisschen. So, being able to do that.
I am Charles Schwartz Show
Build Instant Connection with Improv
Das bringt Erfolg. Ein großes Dankeschön an David, dass er seine Weisheit, seine unfilterte Ehrlichkeit und sein tiefes Verständnis der menschlichen Verbindung teilt. Sein Ansatz zur Improvisation ist nicht nur darum, schnell auf deinen Füßen zu sein. Es geht darum, präsent, adaptierbar und vollständig in jedem Moment zu sein. will set you apart. The world doesn't reward rigid scripts.
I am Charles Schwartz Show
Build Instant Connection with Improv
It rewards those who can meet the moment with authenticity and confidence. Ready to put David's insights into action? We've created an exclusive guide summarizing his principles of improvisation and how they apply to business, communication and leadership. Download it now at podcast.imcharlesschwartz.com. And remember, as David said, the magic isn't in the plan.
I am Charles Schwartz Show
Build Instant Connection with Improv
It's in your ability to embrace what's happening right now. Now go out there, take risks and create something unforgettable. Your next breakthrough starts today.
I am Charles Schwartz Show
Build Instant Connection with Improv
The money will come. If your goal is this, you have to eliminate their pain. If you want their profit, you have to eliminate their pain. But in order to do that, you have to, as you just said, meet them where they are. Have that conversation. What is Susie going on with right now? How is she showing?
I am Charles Schwartz Show
Build Instant Connection with Improv
Learning how to read those micro expressions, learning how to read body language, learning how to understand what comes out of your face. If you say banana and somehow she's triggered by banana, you've got to be able to read her body language. Oh, I said banana and her eyes crossed or she scratched her ear or whatever the heck it is. Okay, I've triggered her.
I am Charles Schwartz Show
Build Instant Connection with Improv
So it's, I love that you said meet them where they are. You didn't say meet them where you are and drag them through it. No!
I am Charles Schwartz Show
Build Instant Connection with Improv
So, it's modeling, right? Did you see my kind of set of response to that swear? I went, oh, the moment that I said...
I am Charles Schwartz Show
Build Instant Connection with Improv
Welcome to the I Am Charles Schwartz Show. In this episode, we dive into the transformative power of improvisation with David Rosowski, a renowned improv coach, former Second City artistic director and author of The Subversives Guide to Improvisation. David has worked with some of the biggest names in comedy, from Steve Carell and Stephen Colbert to Amy Sedaris and Chris Farley.
I am Charles Schwartz Show
Build Instant Connection with Improv
Ja, und es geht darum, wie du mit ihnen interagierst und zu verstehen, weil du und ich sprechen, unser Tempo ist sehr schnell. Das ist einfach, wer wir sind. Wenn wir Lucy bringen und sie spricht mehr so. And this is how she communicates. And she slows things down. We're going to slow with it. We're going to meet where she is. We're not, as you said earlier, meet them where they are.
I am Charles Schwartz Show
Build Instant Connection with Improv
Don't drag them where you're trying to get there. Because so many people come in and they're like, oh, I've got this thing. I'm going to negotiate on this. This is my sales pitch. If the person is a 90-year-old person and they operate at this speed, at this level, you've lost them. You're never going to close that deal.
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Build Instant Connection with Improv
Und ich glaube, dass du das auch nicht in der Geschäftsführung. Wenn du, es gibt so viele Male, ich habe Intro-Kollegen gemacht, du weißt das, wir machen Intro-Kollegen, bevor wir mit jemandem sprechen, weil wir wollen, dass du ein Rapport hast. Ich habe einen Anruf gemacht mit jemandem, den ich vorher gekannt habe, und er kommt auf den Anruf und sagt, hey, was ist los?
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Und er ist einfach, er hat ihn einfach zerstört, weil sein Vater gestorben ist. Für eine Stunde und eine halbe haben wir nicht darüber gesprochen, was er pitchen wollte, was er auf den Podcast bringen wollte, was er teilen wollte. Wir haben darüber gesprochen. Wir haben darüber gesprochen, was in seinem Umfeld passiert ist. Und wir verbinden uns mit dem, weil wir das gebaut haben.
I am Charles Schwartz Show
Build Instant Connection with Improv
Als wir den Podcast gedreht haben, war es einfach unglaublich, weil es verbunden war. Wir haben die Zeit gespart, um sie dort zu treffen. Und ich glaube, dass die Leute das tun. Ich glaube nicht, dass sie den Rapport haben.
I am Charles Schwartz Show
Build Instant Connection with Improv
But people don't know how to do that. Like for, I think, you know, for you and I, for whatever reason, it's how we authentically show up. There's a lot of people that are so caught up in their own crap that they're like, oh, I've got a question. I've got to stay on the question. I've got to do this.
I am Charles Schwartz Show
Build Instant Connection with Improv
And you see it, you know, you're talking about Stephen Colbert before, where he's got the questions, the Stephen Colbert questions about what is your sandwich? What is this? What is that? And he's got a very small part. He's got about six minutes to blast through that. And he's trying to do this tactical empathy. He's trying to engage with, oh yeah, peanut butter and jelly. That's
I am Charles Schwartz Show
Build Instant Connection with Improv
That's a good sandwich. And you know he's just struggle busing through that idea. It sucks because you're stuck on that train track versus, to your point, being a crow. How do we teach people to get the heck off the train tracks? How do we teach people to actually show up?
I am Charles Schwartz Show
Build Instant Connection with Improv
But his insights go far beyond the stage. Improvisation isn't just about being funny. It's about presence, awareness and the ability to connect deeply with others. David reveals how mastering improvisation can sharpen communication, strengthen leadership, and even drive success in business.
I am Charles Schwartz Show
Build Instant Connection with Improv
We're not going to let your kid on fire. We're not going to blow up your door. No, no. And pivot. I don't think people even know how to pivot.
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Und das ist das, was ich liebe. Wir werden einfach sein. Und ich werde dich nicht drücken, wo ich dich wollen möchte. Wir werden zurück und forth spielen. Es ist ein Tennis-Match. Aber die Leute haben nicht diese Fähigkeit. Und ich denke, du hast recht. Sie sind furchtbar. Sie sind so furchtbar, sich zu verletzen. Ich verletze mich, bevor ich aus dem Banken komme.
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Ich brüche meine Zähne die falsche Art. Es ist, was es ist. Es ist das Gefühl einer Frau. Was war es? Er sagt, wenn du dich verletzt und dich verbrennst, dann bleibst du verletzt. Das ist das Gefühl. Just keep going.
I am Charles Schwartz Show
Build Instant Connection with Improv
That brought me... You have to add a zero into the back of that. I failed. I tell this to people all the time. The only way to succeed is to fail. You've got to fail your way to success. No one sits there and looks at their kid and says, oh, here's little Billy, and they fall down ten times, like, well, that's it, we're just going to get him a wheelchair. We don't do that.
I am Charles Schwartz Show
Build Instant Connection with Improv
He breaks down the critical skill of reading the room, why most people try too hard and fail, and how showing up authentically creates instant connection. Whether you're leading a team, negotiating a deal, or simply looking to improve your interactions, these lessons will change how you engage with the world. This conversation is raw, insightful, and unapologetically real.
I am Charles Schwartz Show
How She Built a $30M Empire
Welcome to the I Am Charles Schwartz Show. Today, we're diving into the extraordinary journey of Leigh Rhodes, a female founder who defied every odd to build a $30 million empire while battling cancer and raising three young children.
I am Charles Schwartz Show
How She Built a $30M Empire
So you were talking about how you fed yourself. When you go in and you can't get loans because the banks won't even talk to you, how do you feed the money that organizations need? You talk about how being an entrepreneur is not for the weary. This didn't happen by accident. There was a way to feed this. There was a way to grow this. And we were talking off camera how entrepreneurship is hard.
I am Charles Schwartz Show
How She Built a $30M Empire
We're going to get into it, and she's still built a $30 million empire. Welcome to the show. I'm so happy you're here.
I am Charles Schwartz Show
How She Built a $30M Empire
It's supposed to be hard, but this is not an easy venture. It's very sexy now. I'd be like, oh, I'm an entrepreneur. But 30 years ago, 20 years ago, it was not very sexy. People were like, what are you doing? Go get a real job. I got that from my own family. I would sit there and I was like, I'm starting an IT company. Literally, my father was like, when are you going to go to a real job?
I am Charles Schwartz Show
How She Built a $30M Empire
It wasn't until I took my 1099 and I put it down in front of him. I was like, I don't know what to do with all this fake money. What do I do now? That's what got him to actually shut up because people didn't believe it. You had all of that plus more. How do you begin to feed the empire, especially as a woman, as you're starting out?
I am Charles Schwartz Show
How She Built a $30M Empire
Absolutely. So let's tell the audience a little bit about you. Some people, which I don't know why they don't know about you, but tell the audience a little bit about you and what you've done.
I am Charles Schwartz Show
How She Built a $30M Empire
Between the angel investors and VCs now, if you have a good story and you have a good purpose, it's a totally different ballgame. And I think that's one of the reasons that Glassy Baby is so successful is you started it with the match of mind and heart. And you said, hey, we have a purpose here. We're trying to do this. It comes from a good place. People don't buy products or services.
I am Charles Schwartz Show
How She Built a $30M Empire
In this episode, Leigh tears down the walls of traditional business thinking, revealing how she transformed a moment of clarity in a chemotherapy room into Glassy Baby, a company that's revolutionizing the way business approaches charitable giving. She exposes the raw truth about being a woman in business.
I am Charles Schwartz Show
How She Built a $30M Empire
They buy stories, identities, and ways out of pain. And you had two of those things. You had the story and you had the identity and you wanted to get people out of pain as well. You're like, Hey, this is what's going on. We're trying to help. And people want to do it, invest in that. What do you think for you as you're going through this?
I am Charles Schwartz Show
How She Built a $30M Empire
You know, you've, we're talking about all the successes here and that's great. What are some of the mistakes that you're just like, Oh gosh, I wish that didn't happen. That was a, that was a tough one to get through and you had to struggle through.
I am Charles Schwartz Show
How She Built a $30M Empire
And I think that's a normal thing that no one talks about it. It's the sexy that no one talks about how it's every day.
I am Charles Schwartz Show
How She Built a $30M Empire
And when you're sitting there and you're like, Hey, those sales, we have those 58,000 units that are sitting there. How the hell am I going to make payroll? And as the owner, you're always the last one to get paid. Exactly. And there's times, and you have to be prepared for this as an entrepreneur, as you're going through this, like you're going to be months.
I am Charles Schwartz Show
How She Built a $30M Empire
You're not going to get paid, not weeks, not days, months that you're not going to get paid. And your employees don't care. They want their paycheck. They want to be able to buy their stuff to feed their kids and all those other stuff.
I am Charles Schwartz Show
How She Built a $30M Empire
I try to tell people this all the time. Like someone's going to hate you because you have two eyes and a nose. Just accept it. Someone's going to hate you that you have two hands. There are going to be people who do not like you. And this is not about that. That's not what this is about. It's not a popularity contest in any way, shape or form.
I am Charles Schwartz Show
How She Built a $30M Empire
But there is that as a founder, as an owner, you've got to stand in front of the storm. Like it's not raining. No, we're good. We got this. Even though inside your internal storm is like, oh my God, I'm going to shut down the business in 27 seconds.
I am Charles Schwartz Show
How She Built a $30M Empire
Happens all the time, all the time. And it's the expression is act as he has faith and faith shall be rewarded. In other words, fake it till you make it. That's just how it works. And you've got to do that sometimes. And especially as entrepreneurs, more than, more than anyone else, in my opinion, you just got to fake it. It's, it's, I think it's the equivalent and I'm, I'm, I don't have children.
I am Charles Schwartz Show
How She Built a $30M Empire
I think it's kind of standing in front of the kids as well. It's like, Oh, everything's, everything's great. I'm great. I'm just having a fun day at school. And as soon as they go into school, you just break out and you're great.
I am Charles Schwartz Show
How She Built a $30M Empire
A lot of other jobs. Have fun. Yeah. Go to LinkedIn. Have fun. I wish you the best. Always. if you were going through and starting this from the beginning, now, if someone is like, listen, you know, I'm at six figures, I'm going to head out to seven figures. What are the things that you're like, Hey, you know, it's the running joke. Jesus didn't walk on water. He knew where the rocks were.
I am Charles Schwartz Show
How She Built a $30M Empire
What are some of the rocks that you're like, Hey, step here, step there, step here. Cause you're going to run into this going from a million dollars to five to 10 to 30, which is where we are now. What are some of the insights that you could sit down and say, Hey,
I am Charles Schwartz Show
How She Built a $30M Empire
You're going to run into this no matter where you're – if you have internal plumbing or external plumbing, doesn't matter what gender you are, you're going to run into this no matter what. What are some of the things you've run into at this level of success?
I am Charles Schwartz Show
How She Built a $30M Empire
And I think having that purpose internally that drives you through the days where you're crying at the wheel and doing that is really important. Understanding what you're doing and how it fills you up. And, you know, there's a lot of people talk about legacy and, you know, they get to an age like, hey, what is my legacy going to be after they built a billion dollar empire?
I am Charles Schwartz Show
How She Built a $30M Empire
I'm like, what are you going to do with it when you're not around? What are you going to do? Who's going to run it? What's next? And People don't realize that till they're faced with certain things. And a lot of people don't face that until they're in their 60s or their 70s. And they're like, oh God, what is my legacy now?
I am Charles Schwartz Show
How She Built a $30M Empire
Doing that from the beginning, incorporating that for Glassy Baby in the very beginning is I think something that's just unbelievable. It was such a gift. And it came from such a pure heart.
I am Charles Schwartz Show
How She Built a $30M Empire
Absolutely. And I love that you did it not from a place of significance. You weren't like, okay, I'm going to sell this. They need to know who I am. A lot of the people that have been just blessed by what Glassy Baby's done have no idea who you are. They have no idea who the artist is. They don't know.
I am Charles Schwartz Show
How She Built a $30M Empire
But at the end of the day, you know that when you're struggle busing and you're pulling those 18 to 20 hour days, which is called normal as an entrepreneur, that's a normal day. Just accept it. You're going to put in those hours. Having that going, you know what? This one thing sold. And it means that that one person can get this. This gets it a little bit better. This makes it a little bit easier.
I am Charles Schwartz Show
How She Built a $30M Empire
Finding that whatever fills your cup, it doesn't have to be, you know, you and I are very similar. We're driven by service to others. That's just, it's just how we are as human beings. You don't have to be driven by service to others.
I am Charles Schwartz Show
How She Built a $30M Empire
If that's who, not your truth, honoring whatever your truth is, that's going to get you through those struggles is important because, you know, to your point, you've had really, really struggling and challenging times because you have the odds against you. It is what it is. You've talked about hiring a bunch of times and how important it is.
I am Charles Schwartz Show
How She Built a $30M Empire
What are some of the things that you realize are like, okay, How do you hire more effectively as an entrepreneur so you can get to the goals you're going to get? Because as you just mentioned, you don't hire the people you want to hang out with. How do you hire the people? Like, you know what? Okay. I can't hang out with, I can't hire Susie because I like Susie. Dang it.
I am Charles Schwartz Show
How She Built a $30M Empire
I need to hire Jane or whatever it is. How do you make that differentiator?
I am Charles Schwartz Show
How She Built a $30M Empire
And I think, you know, when you built a team, you know, you're talking about how powerful your team is that, you know, everyone thinks, okay, I'm going to do this by brute force. You're not going to hit $30 million a year by brute force. You just can't, you will burn out.
I am Charles Schwartz Show
How She Built a $30M Empire
And I think once you get towards that, and I've worked with so many people, once you start getting to that eight figure mark, you could kind of do it at the beginning seven figures when you're between one to 5 million, you can kind of do it for brute force. But all of a sudden when you get around 12, $14 million, you better have a deep bench because you just can't handle it.
I am Charles Schwartz Show
How She Built a $30M Empire
When you're building that team, when do you know to let go of certain things? Because again, this is, in a way, this is your fourth child. You talked about having three kids. This is kind of your fourth one. You know, going into that, how do you sit there and say, okay, I'm going to let go of certain things and empower a team. Talk about that process. What is that like to do?
I am Charles Schwartz Show
How She Built a $30M Empire
I love that you started this and from the very beginning, you had odds against you. So you started it, you were diagnosed with what you had going on. And then from there, you also had other things that were against you. We live in a society that is coded very specifically that rewards one gender more than the other gender and makes things easier.
I am Charles Schwartz Show
How She Built a $30M Empire
And I think it's also for people who are coming into organizations and working with entrepreneurs and trying to do this, being able to step in and say, hey, yes, I'm the founder. I'm the CEO. But I need you to get in my face. I am not perfect. I need you to tell me to shut up. I need you to tell me where I'm wrong. I need you to point out, hey, there's a boulder.
I am Charles Schwartz Show
How She Built a $30M Empire
I know you've got this photo shoot. That's really cute. I love that. But shut up. We've got a boulder. We talk about this all the time where there's times where you argue about what's on the radio. And in your car and you're like, Oh no, I want to listen to this song, listen to this song. And you're like, dude, the car's on fire. Shut up. No one cares about what's on the radio right now.
I am Charles Schwartz Show
How She Built a $30M Empire
We got to fix this. And I think being able to unify and saying our first goal isn't, and a lot of team leaders do this and you know, wherever we are, if it's a CTO or CFO or CMO or whatever it is, they get so focused that that their division is the most important thing. Their division is not the most important thing. The org is the most important thing.
I am Charles Schwartz Show
How She Built a $30M Empire
Before we started recording, you talked about levers that you have and levers you don't have. Could you talk a little bit more about that?
I am Charles Schwartz Show
How She Built a $30M Empire
We serve that, then we serve the people down command. And part of serving that org is getting in the face of the founder, of the CEO, of that person. And I've worked with all the CEOs that I work with. I'm like, you're not a CEO anymore. You're a strategic advisor. That's all you are. You're not a CEO. Get out of the way. Hire people that are smarter than you, empower them, and shut down.
I am Charles Schwartz Show
How She Built a $30M Empire
And I think if you're going to get to that scaling and you're going to get to that point where you're going to rock and roll, you just have to have that. Um, when it comes, you know, you talk about donating a lot. I would love to learn kind of more about that process. And, you know, you're giving away tons of money, tons of money every year. Where does that go?
I am Charles Schwartz Show
How She Built a $30M Empire
And how does that actually directly, you know, how does that process? Cause that, that excites me. I'd never meet entrepreneurs that do what you do. And it was one of the reasons I wanted you on the show. I was like, okay, time out. You're doing what? And it just, it tugs on the heartstrings and it connects. And I was like, this is, yeah, I mean, I'm, I don't have a glassy baby, but
I am Charles Schwartz Show
How She Built a $30M Empire
But I don't care. You're changing people's lives. I was like, time out. How are you doing this? Because, you know, again, having been in hospice, there are those times where someone just needs that one thing to give them that little hope to get through that next two, three minutes. And people don't understand it's done on that level, especially during chemo routines.
I am Charles Schwartz Show
How She Built a $30M Empire
And you're having that treatment. It is not fun. It is not eating ice cream. It does not feel good. So talking about, I would love to hear more about, you know, where you guys donate and what you guys do. And I know that's, it's probably not going to be that exciting for other people, but it's everything to me.
I am Charles Schwartz Show
How She Built a $30M Empire
No one. And I'm still here. I graduated high school in 95. Trust me. People are like, you're from the 1900s? I'm like, never say that again. I will stab you with something, maybe an abacus. But it drives me nuts.
I am Charles Schwartz Show
How She Built a $30M Empire
And they hold it for a long time. And people don't know this about elephants, but when one of their pack, one of their tribe, one of their group dies, they will stay in that area. And every time they pass by, they will stop in that area years later because they hold it. They have it. And it connects with them. And people, we are one planet. We are one energy.
I am Charles Schwartz Show
How She Built a $30M Empire
So how do people track you down? How do they find you? How do they find more out about glassy baby? How do, how do people become part of this?
I am Charles Schwartz Show
How She Built a $30M Empire
I love it. Thank you so very much for being part of this and sharing.
I am Charles Schwartz Show
How She Built a $30M Empire
No, it's great. They were great. Okay. And that's a wrap on our masterclass in purpose-driven entrepreneurship with Lee Rhodes. We hope you're as inspired by the possibilities of combining profit with purpose as we are. A massive thank you to Lee for pulling back the curtain on her remarkable journey from a cancer diagnosis to building a $30 million empire that's changing lives.
I am Charles Schwartz Show
How She Built a $30M Empire
Her transformation from a mother of three battling cancer to the founder of Glassy Baby is a testament to the power of letting your mission, not just your margin, drive your business decisions. Want to implement Lee's strategies for building a purpose-driven business? Head over to podcast.imcharlesschwartz.com to download our free companion guide.
I am Charles Schwartz Show
How She Built a $30M Empire
Inside, you'll find Lee's complete framework for integrating charitable giving into your business model from day one. Remember, sometimes the smallest light can illuminate the darkest room. From donating at the point of sale to maintaining living wages for artisans, Glassy Baby shows us that doing good and doing well can go hand in hand. Now go out there and build something that matters.
I am Charles Schwartz Show
How She Built a $30M Empire
From banks refusing loans to investors waiting for her husband to show up and how she turned these obstacles into opportunities. Get ready to discover how Lee built a company that's donated $15 million to charity by rejecting conventional wisdom and making giving a core part of every sale, not just an end of year afterthought.
I am Charles Schwartz Show
How She Built a $30M Empire
So as a guy, we get lots of things, but nowhere near as much as you get.
I am Charles Schwartz Show
How She Built a $30M Empire
And what are some of the ways that, you know, as a woman that you've done this and you've built this empire and you've done it with, you know, raising young ones and you've done it with battling the disease and, you know, coming out on the other side, as you've done this, what are some of the things that you found out that, God, I wish I would have known this earlier?
I am Charles Schwartz Show
How She Built a $30M Empire
I wish that when I first started, what are some of the things that could help out other women as they're starting on their journey?
I am Charles Schwartz Show
How She Built a $30M Empire
Sometimes. Not all men. Having worked with them, not all men. The one benefit I will say as being a guy is, and I'm not picking on my side of the gender, we're pretty stupid. We can just lock in on just one thing. We're just like, okay, this is what we do. We just lock into it. So it's the joy of as an entrepreneur when you're going into things, you don't know how difficult the road ahead is.
I am Charles Schwartz Show
How She Built a $30M Empire
So you're just like, okay. And that naivety works. And especially as a guy, that ability just to do one thing means that we kind of luckily block out all the other things that are coming at us. We're like, okay, we'll just walk into the wall until it falls over. So that's one benefit of being a guy.
I am Charles Schwartz Show
How She Built a $30M Empire
If you're ready to learn how one woman proved that profit and purpose can coexist, creating a business model that both sustains artisan jobs in America and supports those battling cancer, this episode is your blueprint. Lee shows us how a single insight about $4 parking fees for cancer patients grew into a movement that's changing lives one hand-blown glass at a time. The show starts now.
I am Charles Schwartz Show
How She Built a $30M Empire
You've walked through a bunch of different walls and done it very differently than almost anyone I know. You've built this empire and you would think, hey, I've got these products. I need to outsource them or I need to have them made in China or I need to have it because the yields are better, all of this. And you said, uh-uh. If you could, tell the audience how differently you've done that.
I am Charles Schwartz Show
How She Built a $30M Empire
I think there's this conversation where we, especially if we're talking about male versus female here, where we're so constantly as men in our heads and we don't connect the mind-heart balance and we don't do that. And it's one of the things that Glassy Baby does really well where you talk about where you give back and how you treat your employees is exceptionally different.
I am Charles Schwartz Show
How She Built a $30M Empire
How you treat the people, the employee thing. You mentioned earlier that you give away cash at the vendor. At the cash register. And you do that. It's something that I don't think I've ever met any entrepreneur that's done it at your success level. Could you talk a little bit more about what does that mean?
I am Charles Schwartz Show
How She Built a $30M Empire
Welcome to the I Am Charles Schwartz Show, where we don't just discuss success, we show you how to create it. On every episode, we uncover the strategies and tactics that turn everyday entrepreneurs into unstoppable powerhouses in their businesses and their lives.
I am Charles Schwartz Show
How She Built a $30M Empire
And what I loved about it, and you were talking about it earlier, as you're going through this, you had all the odds, again, against you. You were going through chemo, which anybody who's gone through chemo doesn't understand how intense that is. We talked about it as a great equalizer.
I am Charles Schwartz Show
How She Built a $30M Empire
I spent eight years in a hospice watching people struggle through these things, and they were at the point where they weren't coming back. There was about 1% or 2% that ever did get out of that environment. But people don't understand that death and cancer and chemo and these diseases do not care. They don't care how much money you have in the bank. They don't care what you look like.
I am Charles Schwartz Show
How She Built a $30M Empire
Whether your goal is to transform your life or hit that elusive seven, eight, or nine figure mark, we've got the blueprint to get you there. The show starts now. All right, guys, welcome back. This podcast I'm excited about because this individual, Leigh, has broken all the rules. She's had a ton of stuff against her, be it health, be it gender, be it all that.
I am Charles Schwartz Show
How She Built a $30M Empire
They don't care about what awards you did. It's the ultimate equalizer. The fact that you came into that as a woman, as someone who had those things going on and still built the empire, I think a lot of it speaks to the fact that you did it from a place of purpose in your heart. And those two things combined helped out.
I am Charles Schwartz Show
How She Built a $30M Empire
I know people are going to ask me about this and I don't want to focus this because you are more than what you've gone through, but there are people that are going through this. What are some of the things that as you're going through this and you're building the empire where everyone's going to be like, okay, how did I make the money? How did I make the money?
I am Charles Schwartz Show
How She Built a $30M Empire
There's going to be people listening going, okay, what is the food that you use to help you get through these things and the struggles? What are some things you went through that can kind of speak to that? Because people are going to start asking me, hey, how did you survive? What'd you do? What are the tips? What do you have going on? People are going to ask me about that.
I am Charles Schwartz Show
Legally Pay Less Taxes
Welcome to the I Am Charles Schwartz Show. In this episode, we dive into the world of legal tax strategies with Adam Torkildsen, a financial strategist who has spent decades mastering the art of optimizing finances, minimizing tax burdens, and structuring investments. Adam brings a wealth of experience from his days navigating the wild west of SEO to running a thriving media empire.
I am Charles Schwartz Show
Legally Pay Less Taxes
So before we get too involved in this, This is for educational purposes. This isn't legal or financial advice. Always interact with a professional before you do anything. We're just trying to share information. With that said, Adam, welcome to the show.
I am Charles Schwartz Show
Legally Pay Less Taxes
Yeah. So one of the questions I have is, let's say one of my companies is I make these widgets and my S corp happens to be a service company. Can I, when, when it comes to my tax code, when I'm doing the deductions, can I have multiple companies? that multiple companies set up and choose which one I want to take the tax deduction from.
I am Charles Schwartz Show
Legally Pay Less Taxes
Because again, with what I do, I have multiple properties and every single one of those properties in a container themselves. I do this for benefits so that if someone falls down in the property, if they sue me, they only hit that corporation. They can't touch the other corporations. So I limit my liability.
I am Charles Schwartz Show
Legally Pay Less Taxes
In this situation, let's say the parent company or a different company is taking deductions. How does it work if you do? And I'm just curious because I know you're not a CPA. If you have multiple companies and multiple S Corps or C Corps or LLCs, how does it play into that one?
I am Charles Schwartz Show
Legally Pay Less Taxes
Thanks. Let's find out more about where you are and what you've done before we get into some of the stuff we're doing, because anyone who's read the title of this will know exactly what we're talking about. Let's get a little bit of your history. How did you turn into what you're doing and how successful you are in business now?
I am Charles Schwartz Show
Legally Pay Less Taxes
Which again is why we're saying We're going to give you ideas here. And if you've never heard of this theory, there's this wonderful, it's this brand new thing out there. It's called Google. You'll figure that out. But also talking to certain CPAs, talking to your professionals about this is important.
I am Charles Schwartz Show
Legally Pay Less Taxes
So just because we're going over things that you might've never heard before, we're not going to give you the history. The goal is here at Scout Lab is to give you those specific details so that you can go research it. And we'll put this in the lab report. We'll break it down more to save time. So Adam doesn't have to give the full history of it because we'll just Google it for you.
I am Charles Schwartz Show
Legally Pay Less Taxes
But again, go talk to your CPA, vitally important. Okay, so that was the first one. What's the second one?
I am Charles Schwartz Show
Legally Pay Less Taxes
And again, these are legal ways to do it. The government is encouraging you, specifically the IRS and the tax code is encouraging you to do this because it wants to make life easier. I know it doesn't seem that, but if you're not implementing the systems and you don't know the laws, the IRS seems terrifying. It seems like, oh, it's just going to take 20 to 40% of my income away from me.
I am Charles Schwartz Show
Legally Pay Less Taxes
hire a better accountant, hire someone who knows some of these. We've only gone over two. The code is specifically designed for years now to make sure that you can leverage it in a way that not only helps you reduce your taxes, but also to do investments.
I am Charles Schwartz Show
Legally Pay Less Taxes
So there's a lot of them that I use that are specifically designed to help me when I do investments, be it purchasing properties or businesses or anything else. There are ways to do this. So I know some of these, you know, these are two that you might've never heard of as an individual before. There's so much more. We're going to continue to go into these.
I am Charles Schwartz Show
Legally Pay Less Taxes
And we're also going to talk about, you know, how powerful and how to get health insurance to actually work and be in a stronger place for you. We're going to get to that point, but please understand this isn't stuff that Adam made up or that I stumbled upon.
I am Charles Schwartz Show
Legally Pay Less Taxes
There are teams dedicated to doing this and helping you set this up, which again, use that brand new tool that just came out today called Google. And you'll find people who will walk you through. and be able to help you through this. We're just going to try and give you that insight so you can reduce your tax burden in a legal way.
I am Charles Schwartz Show
Legally Pay Less Taxes
I'm not encouraging anybody to do anything illegally, especially when it involves your kids. So these are legal ways to do it if it's set up properly. That's really important as we go through these.
I am Charles Schwartz Show
Legally Pay Less Taxes
Yeah, and the easiest way, if you're trying to scale, and I know this takes us a little off topic, but if you're trying to scale anything, what I do with all of my clients when I do this, I say map out everything on a board. And use a black marker or a blue marker, whatever you want. And they map out everything. It's perfect. Now, here's a red marker.
I am Charles Schwartz Show
Legally Pay Less Taxes
Circle where you're involved, where it's mission critical that if you're not involved in that one process, that one step that you're involved, the minute that pen touches that whiteboard where they have to circle their name, I'll throw another pen at them. I'm like, congratulations, you failed. You don't own a job. I mean, you don't own a business. You own a job.
I am Charles Schwartz Show
Legally Pay Less Taxes
You created yourself a pretty person. So systems are designed to set you free. They're designed to be set it and forget it without you. And this includes your employees as well. If your whole system is set up and you're trying to scale this and you know that Susie has to be there in order for you to scale, then you failed.
I am Charles Schwartz Show
Legally Pay Less Taxes
Because sooner or later, Susie's either going to win the lottery or a purple dragon's going to eat her or she's going to get sick or whatever it is. she's not going to be there forever. So make sure your systems are designed to be robust enough to survive no matter who the employee is, no matter who the owner is.
I am Charles Schwartz Show
Legally Pay Less Taxes
This also helps with your EBITDA when you're trying to sell for a multiplier, but that is an entirely different episode. Risk is just about tax benefits, but I agree with you. People don't think about this when they're building their systems.
I am Charles Schwartz Show
Legally Pay Less Taxes
No, absolutely. And for me, I've got similar rules. Is it going to give me a dividend? Are there tax benefits? And do I understand it? And the last one took a while for me to figure out because there's all these deals that came in. I was like, these deals are great. And then it would blow up in my face because there's not a single investor I know that has a perfect track record.
I am Charles Schwartz Show
Legally Pay Less Taxes
I don't care who you are. I don't care if you're looking at the people on Shark Tank. I don't care what's going on. No one's got a perfect track record. Things are going to happen. It's business. But making sure you understand it. We talked about this when we first chatted that you're heavily into crypto and I'm not. even though I have an IT background, I just can't wrap my head around.
I am Charles Schwartz Show
Legally Pay Less Taxes
So I just, I'm like, all right, I won't go near it. I go into real estate because I understand it. My family understand it. It's something that's been beaten into me for years and years and years and years.
I am Charles Schwartz Show
Legally Pay Less Taxes
So when you're going investing, and again, this is a little bit more than the tax strategies we're talking about, making sure that you have some hard line rules, because I know people who are day traders, I know people who do Forex trading, they've got some very hard line rules. They've got their stop losses set up. They got their take profit set up.
I am Charles Schwartz Show
Legally Pay Less Taxes
They've got hard line rules and they will not violate those rules. The minute they violate those rules, it's over. They lose a fortune. So you're never going to get in the top of the market. You're never going to get out. You're never going to get at the bottom. You're never going to get out at the top. Whatever you go into that environment, having some rules set up in advance is vitally important.
I am Charles Schwartz Show
Legally Pay Less Taxes
And so for yours are, does it have a monthly annual, quarterly, yearly distribution? And is there tax benefits? The only one I would add to that is do I understand it? Because that one was a painful lesson for me. I invested in something. I don't understand it. That was expensive. That was painful.
I am Charles Schwartz Show
Legally Pay Less Taxes
And I tell people all the time, you know, you're not truly an entrepreneur until you lose your first million dollars. And then when I say that in certain groups, they're like, oh, your first million. That's cute. And I'm like, because they just laugh at me. They're like, yeah, what'd you lose 10? And I'm like, I don't know. And they've done it. It just, it is what it is.
I am Charles Schwartz Show
Legally Pay Less Taxes
The more zeros you have behind your, your, your net worth, trust me, the more money you have lost. It just, it is what it is. You make your mistakes. The only way to succeed is to fail. That's how it works.
I am Charles Schwartz Show
Legally Pay Less Taxes
So I've been known to purchase businesses, systematize them, and scale them. One of the things that I'll do is exactly that, where I'll go in and I'll go find people in the area or in the same network or in the same industry and say, hey, I'm thinking about buying this company in X town. So I'm not a competitor to you. I haven't pulled the trigger yet. What don't I know?
I am Charles Schwartz Show
Legally Pay Less Taxes
And I will take those owners of those businesses. I will fly to their cities and I'll sit with them. I'll sit with their GMs. I'll sit with their staff. And I'm like, hey, I'm just curious. What don't I know? What are the things that you do on a daily basis? And I'll talk to five to 10 of those.
I am Charles Schwartz Show
Legally Pay Less Taxes
But what sets Adam apart is his passion for sharing actionable insights that empower entrepreneurs, small business owners, and families to make the most of their money while navigating the complexities of the US tax system.
I am Charles Schwartz Show
Legally Pay Less Taxes
Even if I know the industry, even if I think I know what's going on, I'll still go talk to the experts in the field because... The owner doesn't always know what the sales manager knows, doesn't always know what the front desk person knows. And talking to those people and getting those insights fill in those blanks because making money is the easy part. I'm not going to make more time.
I am Charles Schwartz Show
Legally Pay Less Taxes
And the time that I lose when something fails is what I'm trying to avoid. I know I'm going to lose money. That's it's, it's a rule when it comes to investing.
I am Charles Schwartz Show
Legally Pay Less Taxes
If I'm not okay, losing the money, whatever the money is for whatever I'm investing in being a business or property or whatever else it is, if I'm not willing to lose that money, I'm not going to do it because then you're emotionally charged and it just, it eats you alive. It's just a dangerous thing. Anyway, we got to get back to taxes. Okay. Taxes.
I am Charles Schwartz Show
Legally Pay Less Taxes
Oh, I see. I think the couple of things is helping people understand how just catastrophic insurance is here in the United States. One of my favorite stories about this is, is a guy when it's a very famous story, he walked into a bank. And he held up the bank. He goes, I'm robbing you for a dollar. And she's like, what? He's like, give me, I'm robbing you for a dollar. She gave him the dollar.
I am Charles Schwartz Show
Legally Pay Less Taxes
He went, he sat down outside and he sat on the floor and he waited for the cops to get there because he couldn't afford the chemotherapy he needed. So he'd rather go to jail just to get. So insurance in this country is, it's catastrophic. A friend of mine is pre-diabetic and he can't get a continuous glucose monitor until he's fully diabetic.
I am Charles Schwartz Show
Legally Pay Less Taxes
which is like, I'm going to give you a seatbelt after you get in a car crash. It's just the insurance in the United States is horrible. How much we pay for insulin compared to the rest of the world is obnoxious. It's not like twice as much or three times as much. It's anywhere 14 to 18 times as much. So the insurance system here in the US is broken. The tax system could use some help.
I am Charles Schwartz Show
Legally Pay Less Taxes
That's as far as I'm going to go with that unrecorded line. It could use some help. Being able to put yourself in a situation saying, hey, I'm a small business owner. I know I'm scaling. I'm trying to make more money. I'm trying to scale this to the next level.
I am Charles Schwartz Show
Legally Pay Less Taxes
Sometimes we forget there's ways to save money based on the basic routines that we're doing now, be it your legal or your financial or your insurance. With this one that comes in and you can reduce 500, it seems like a really simple process. If someone comes into this and they're a business owner, What are the steps that they need to do? Is it a form that they fill out?
I am Charles Schwartz Show
Legally Pay Less Taxes
Do they need to sit down and talk to someone? How much of their books do they need to open up? What is the policy? And then also, you mentioned that the insurance policy stays the same. Can they just move it over? Is it the same company or does it have to be a specific insurance company as well?
I am Charles Schwartz Show
Legally Pay Less Taxes
Absolutely. So we've talked about health insurance and we've talked about taxes, which is just oh so sexy. Let's try and as we wrap it up, I kind of want to rapid fire some questions that I didn't tell you about in advance. That I always love to do to give more insights, to give more kind of tips and tricks to the atoms of the world, but 10 years ago, right? To give those little things.
I am Charles Schwartz Show
Legally Pay Less Taxes
So what is, as we go through this, what is an app that you use on your phone or your device that you're like, okay, this one thing, it changed my life. What was this one app that you use? Is there something that you use on a daily basis that really kind of changes your life?
I am Charles Schwartz Show
Legally Pay Less Taxes
All right, so that's mine. Now let's talk about health. What is the one thing, the one purchase, the one supplement, the one thing that you use on a daily basis that you're like, God, I'm always going to have this one health hack, this one health thing that you do that has radically changed your life?
I am Charles Schwartz Show
Legally Pay Less Taxes
So that's an easy question. Again, I'm trying to do these so that you, I didn't give you any prereq on this one. You didn't know these were coming. Again, the simple one we have to ask all entrepreneurs. What is the one book that you've read that you wish you would have read earlier or one that you're having your kids read already?
I am Charles Schwartz Show
Legally Pay Less Taxes
Okay. And then since you've been married and you've got little ones, what is the one that has helped you guys the most in unifying the family and helped out the most with the family? What is the secret that you guys do? I have this one trick that this is what we do no matter what. We had one person come on the podcast and they were like, we have date nights no matter what.
I am Charles Schwartz Show
Legally Pay Less Taxes
Once a week, there's a date night. I don't care if we don't even want to talk to each other. If we just go out in the car and go to sleep, we have mandatory time where we have our time. What is one of the ones that you do to keep your relationship as solid as it is?
I am Charles Schwartz Show
Legally Pay Less Taxes
All right. Well, Adam, how do people track you down? How do they find you? What's the best way to get a hold of you?
I am Charles Schwartz Show
Legally Pay Less Taxes
I want you to remember that you said that because when we published this episode, I want you to remember no one calls him. Good luck. You might want to take that down. We're our top 10. You're good luck. So, all right. So if you want to get a hold of Adam, if you want to call him up on his personal cell phone, feel free to go track him down on his website.
I am Charles Schwartz Show
Legally Pay Less Taxes
Thank you for sharing the insights and the knowledge that most people haven't. And again, this, guys, this is just the tip of the iceberg. When it comes to either your health insurance or your taxes, there are ways to do this. If you're having conversations with your CPA and you bring these things up and he kind of looks like he or she looks like a deer in the headlights, you've got the wrong CPA.
I am Charles Schwartz Show
Legally Pay Less Taxes
This is the nicest way possible. You want to hire someone. I have rules when it comes to lawyers and I have rules when it comes to CPAs. With lawyers, you want to hire the person that scares the crap out. And you're so glad he's on your side versus someone else's side. When it comes to CPAs, you want to hire this person who just loves this stuff more than they love air.
I am Charles Schwartz Show
Legally Pay Less Taxes
Someone who just knows all the ins and outs. My accountant used to be an auditor for the IRS. So that's how we play the game. We make sure that we give the best chance for it. So if you have some of these things and you've Googled it and you reach out to them and say, hey, I heard this on this. I heard this on the scale lab. I think it's interesting. What do you know about it? If their response is,
I am Charles Schwartz Show
Legally Pay Less Taxes
I've never heard of that before. You get to start looking for a new CPA as quickly as you possibly can because there's so many other things. And this is just a brief one that we wanted to go over really, really quickly. Anyway, Adam, thank you so much for coming on the show. I really appreciate you sharing your insights and good luck for everyone talking to you on your cell phone.
I am Charles Schwartz Show
Legally Pay Less Taxes
Thank you for tuning into this episode. A massive thank you to Adam for breaking down the myths and complexities of the US tax system. His journey from mastering SEO to helping business owners legally minimize their tax burdens is nothing short of inspiring.
I am Charles Schwartz Show
Legally Pay Less Taxes
To all the entrepreneurs, small business owners, and go-getters out there, your drive to maximize your potential fuels everything we do on this show. Ready to put Adam's tax hacks into action? We've got you covered. We've distilled this episode into a comprehensive action guide. It's packed with strategies like the Augusta Rule, family management companies, and tax-saving health insurance tips.
I am Charles Schwartz Show
Legally Pay Less Taxes
Download your free guide at podcast.imcharlesschwartz.com. And remember, as Adam shared, it's not just about working harder, it's about working smarter and leveraging the systems already in place. Now go out there and take charge of your financial future. Your tax revolution starts today.
I am Charles Schwartz Show
Legally Pay Less Taxes
In this conversation, Adam unveils powerful strategies like the Augusta Rule, family management companies, and Section 125 cafeteria plans, all designed to legally reduce your tax burden while building wealth.
I am Charles Schwartz Show
Legally Pay Less Taxes
I think the internet gives us that because to your point, you can't steal black hats so much. There's so many things that are black hat. Again, I've got a background in IT as well. And there were so many times that we gamed the system for lack of a better term in order to get things to work.
I am Charles Schwartz Show
Legally Pay Less Taxes
Even when we were just doing repairs, when we were having to do upgrades, there's ways that you can flank the system. What we're going to be talking about today is flanking a much bigger system legally. And things that you've discovered with no matter how someone thinks about, and again, this is pretty going to be specific for the United States.
I am Charles Schwartz Show
Legally Pay Less Taxes
So some of you guys out there who aren't in the United States, it was good talking to you. You might want to go grab another episode. This is specifically for the United States where there are rules. And we talk about this all the time. Life's an equation. There's constants and there's variables. And if people attack the constants, don't attack the constants.
I am Charles Schwartz Show
Legally Pay Less Taxes
Influence the variables, change the outcome. The IRS has very specific rules. And as a business owner, as a VC, as someone who's been an angel investor, you're rewarded to do certain things. There are certain things and they have certain tax write-offs and there are certain things that if you do certain other things, it reduces your obligation legally.
I am Charles Schwartz Show
Legally Pay Less Taxes
We also explore the critical role of systems in scaling a business, how to turn your kids into productive team members, and why understanding your investments is the key to long-term success. Warning, Adam's insights are direct, eye-opening, and unapologetically practical. He's here to challenge the way you think about taxes and money, not to sugarcoat or hold your hand.
I am Charles Schwartz Show
Legally Pay Less Taxes
Now, again, you need to speak to a professional before you don't take the advice. This is just things that we've learned as individuals, as business owners, as VCs, as angel investors, as we've gone on the journey that There are ways to mitigate some of this completely legally. Now, Adam's going to be sharing a lot of those. But again, talk to a CPA.
I am Charles Schwartz Show
Legally Pay Less Taxes
Make sure you're talking to someone professional, not just two guys on a podcast that are hanging out and chit-chatting. So as you've gone into some of this, this isn't, you know, we're not talking about nuking the government. We're talking about there are legal ways to play the game. We're going to go into some of those.
I am Charles Schwartz Show
Legally Pay Less Taxes
And what I loved about this was before we even started, Adam was like, we're going to start with these people who aren't business owners. You may or may not be a business owner, but we're going to start from the very beginning on some of the tactics that he's learned. And hopefully we learn a whole bunch of this. So Adam, let's talk about how to pay less in taxes.
I am Charles Schwartz Show
Legally Pay Less Taxes
So if you're ready to break free from financial overwhelm and take control of your wealth building journey, grab a notebook and settle in. The show starts now. Welcome to the I Am Charles Schwartz Show, where we don't just discuss success, we show you how to create it.
I am Charles Schwartz Show
Legally Pay Less Taxes
Yeah. So there's a lot there. And I think everyone knows the story of Rich Dad, Poor Dad. It's a phenomenal book. And Robert's a great guy. Those were all the things that I wasn't taught by my family. by cause. And it wasn't my, my parents' fault. They just didn't know. And a lot of us go through school.
I am Charles Schwartz Show
Legally Pay Less Taxes
Our school system can't teach you these things because the people who are teaching us, they don't know these things. So there's this, always this excuse that happens up. Well, I didn't know that doesn't matter anymore. This whole idea of like, well, if I knew what to do, I would do it. You have an access to the internet. You know, everything you just have to search for it.
I am Charles Schwartz Show
Legally Pay Less Taxes
So going out research, you don't even have to read the book anymore. You can just watch the video. So rich dad, poor dad taught me a lot of the you know, basic financial literacy, cashflow quadrant was another one that taught me that the next steps I have found, the more you give, the more you get. And that was a by-product of the time that I spent at hospice.
I am Charles Schwartz Show
Legally Pay Less Taxes
On every episode, we uncover the strategies and tactics that turn everyday entrepreneurs into unstoppable powerhouses in their businesses and their lives. Whether your goal is to transform your life or hit that elusive seven, eight, or nine figure mark, we've got the blueprint to get you there. The show starts now. Today, we're gonna talk about something that requires a disclaimer.
I am Charles Schwartz Show
Legally Pay Less Taxes
You know, a hospice is a place where you go when you're terminally ill, when you have, it's not about quantity of life. It's about quality of life, about the end of your days. And I would see so many people who gave more throughout their life get more back, even at the end, versus the people who kept it all in, they just wouldn't get that reward.
I am Charles Schwartz Show
Legally Pay Less Taxes
So if it's through donations or just your day-to-day actions, I mean, there's so many people out there who don't have the financial means to give out 10% because they're barely cutting the bills, well, it doesn't take much to go volunteer. Go spend some time. Go spend an hour here or an hour there. It doesn't take any time to go sit down and talk to someone.
I am Charles Schwartz Show
Legally Pay Less Taxes
So there's lots of different ways to do that. But I love what you did with your kids, which is like, all right, here's a tangible example. You have to spend money to make money and you start early. Because if you're relying on a school system or anything that they're going to magically pick this up, it's not going to work. So learning the basics are so fundamentally important.
I am Charles Schwartz Show
Legally Pay Less Taxes
There's businesses that I scale. And when I work with business owners, you can see their financial records and you can see their financial history and how literate they are just on what their balance sheet looks like. I'm like, okay, I need to work on them on this one. So there's some basic financial stuff that, again, Rich Dad, Poor Dad, great book. Cashflow Fraud Quadrant, great book.
I am Charles Schwartz Show
Legally Pay Less Taxes
As you go through these things, it's important to constantly educate yourself, which is what this entire episode is about. Educating you that there are other ways to do things in a very effective way.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
Welcome to the I Am Charles Schwartz Show. In this episode, we're diving deep into the world of brain training with John Asaroff, the neuroplasticity expert who transformed from troubled youth to multimillionaire entrepreneur. With decades of experience and countless success stories, John has cracked the code on rewiring your brain for extraordinary results.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
There's a lot of things we're going to go over, and a lot of people might not know who you are and what you've done. And you've done some really radical things. And we're going to get into a lot of those things, but I want to make sure people kind of know who are you, what have you done. Give everybody an update if they happen to not know you.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
One of my favorite examples of this is they did a study where they had, I think, three groups. Some would go practice every day shooting basketballs.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
You know which one I'm talking about. Some would not practice at all, and some would just visualize it. And the people who just visualized it did almost as well as the people who actually did it. Because it's when I wanted to throw a 92-mile-an-hour fastball. My brain knew I could not throw a 92 mile an hour fastball. I was 13.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
I was happy to break 70, but my brain then went into, okay, this is what I have to do. This is, these are the next steps. So I think what people don't understand is we've been doing this our whole lives. Like, oh, I want to ask that girl out. Oh, I want to pass this test. Your brain will automatically go, okay, I need to pass this test. So I get a good grade. What are the steps?
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
And it'll start using it as a survival mechanism and it'll start queuing in and it'll go through that. One of the things you just said, and this ties in really importantly to kind of your background. Um, you said you are, you're, you're not, you have a brain. You are not your brain. And you've got two things behind. You've got Einstein up over your right.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
And you've got, you know, the Frankie, Frankie, either the Stein cousins, the Stein cousins. So, When we talk about slicing someone's head up, which Albert did not realize that his brain was going to be sliced up and passed over by Einstein. But when you have these two dichotomies right there, I'm curious what they mean to you.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
When you've got Albert on one side and you've got Frankenstein's monster on the other, what do you have as the difference?
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
And I think people ignore that. People push it away. They're like, oh no, whenever I have my, in your case, Frankie, I call it lowest persona. I always sit there and say, okay, there's something I'm missing. Let me listen to it. What is it trying to tell me? But it doesn't get to drive my car anymore. In other words, like, oh, we're going to fail. Okay, cool. Why do you think we're going to fail?
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
What's going on? And there's these different sides. And I love that you divide that the brain is different. Yeah. When you go into this and someone is trying to recode this and they get it now that their brain is just trying to keep them alive and it's not making the best possible decision because they haven't redesigned if they're committed to it or if they're interested in it.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
Your default part of your brain, when you showed the slice up, the smaller part of your brain is only cared about, am I going to be alive? Right? Can I keep you alive? That's it. But when you have to go out farther and get out of that, it's a different ballgame. You talked about exercising your brain on the inside. What are the tactical things that people do?
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
I mean, again, people know meditation works. What are the things that you've proven and that you've seen, because you've helped people, because a lot of people come across you and like, oh, he's just mental stuff. No, not just mental. You've created an immense amount of wealth for your clients. You've created an immense amount of wealth for the people that are around you and for yourself.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
You don't do this because you just gave them strategies. You know, I talk to people all the time. They're like, oh, I just don't know how to do it. Do you have an iPhone? Do you have a Google phone? Yeah, then you know how to do it. So shut up. So what are the things that you actually need to do? How do they actually do this and exercise their inner part of their brain?
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
And I think it happened because you went from, I'm inspired to do this versus I'm committed to do this. Right. And it had to start with that. You go to go through that process, that evolution, that pain, just like when you're at the gym, just like when you're learning how to run the first mile, the first time you do it is brutal. It is brutal. Your legs hurt. You want to throw up.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
Your back hurts. Parts of your body you didn't know exists hurts. It's like going to the beach. You find sand in places you didn't know exist. Same thing when you first, but you just keep committing to it by saying, I'm going to complete this goal because I am this. I am a triathlete. I am a this. I am a that. That you switch that identity. I don't think people can jump into that.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
From his early struggles as a high school dropout to becoming a mindset pioneer, John reveals the crucial difference between being interested and being committed to your goals. You'll discover his inner size methodology that trains your brain like a muscle and why consistent microactions over 100 days can literally reshape your neural pathways.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
I'm very good at those until they made it so you couldn't take the stickers off. Then it got very hard for me.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
And I think this is where people don't get it. They go, okay, I'm going to go to the gym. I'm going to bench press 300 pounds. No, you're not. You're going to start by bench pressing maybe 75 and then maybe 80. And we expect that in the physical space, but we don't, for some reason, expect that in the mental space. They're like, okay, I'm going to make $10 million. Let's try and make 10.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
What do we have to do to make $10? Okay, good. You got that. And you start building and redesigning, recoding your brain and getting that confidence in you. And you start having the ability for, to your example, Frankenstein's monster over here going, wait, okay. I used to have this fear that I couldn't do 10. Maybe I can do 20 now. And it slowly starts rego.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
And if we go and you do these things, we can scan your brain before. Yeah. And then we can scan your brain after and it will physically be a different shape. It'll physically fire differently. And it's these little baby steps that happen repetitively. You work with, you work with some clients and you've been doing this for a long time.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
What are the biggest struggles when they show up and you know, they walk up to you and of course, you know, they want to rule the world and they want to make millions of dollars and they want to grow wings and whatever their Marriott of things that they want. What are the hurdles that they normally walk into going, God, This is normal. This is what I normally run into.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
And then here's how you normally help them fix it.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
So how does one start building that habit? Because again, we're coming up to the end of January by the time we're recording this in 2025 and everyone has now lost their abilities to their new year's resolutions because they, it is what it is.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
When someone wants to start, they have a goal and they want to get there and they know within a reason because they have the how, because they have access to Google or chat GPT. How do they start developing that habit? How do they start getting there and moving it forward? Because I think it's something like 80 something percent of the people fail in their goal within the first two weeks.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
So how do we, how do we start developing that?
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
You're going to be committed to your old patterns. And I think what everyone does is they're like, oh, well, I'm going to be committed for a hundred days. I'm going to run a marathon every single day. I'm like, no, no, no, no, no. How about just commit to a small, as you said, minuscule little thing, do one little thing. And then all of a sudden, if I could do this, I could do that.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
I remember when a dear friend of mine went through a radical breakup. It was really rough on him about a decade ago. And it was tough for him. It was his first major breakup. He went through, he survived through it. He recently went through another breakup. And I was like, how do you feel? He goes, well, I did it before. Probably can do it again. I probably can survive through this.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
And that's what you're talking about where we retrain Frankenstein. It's monster. So, okay, you get that self-confidence, but it comes down to that nasty C word, which is commit. You've got to commit.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
But it becomes a pattern. It becomes a habit. One of the things that people waste more than anything else is time. And I noticed behind you, you've got a sand clock and you've got an hourglass. People waste time as if it's this limitless resource. And I spent eight years in a hospice watching people die. So time for me, everyone's like, oh, your health is your wealth. I'm like, no, it's not.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
There's people who had polio who had to live in a Coke can for their entire life. They lived to 90 years old. They would much rather have had health, their health differently when it comes to time. So when you come to time and health, it's this battle. How do you feel? And when you go in and again, you've got the hourglass behind you. How does time play into this ballgame?
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
How do you master it to become effective?
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
Are you inspired to or are you committed to? Are you building the routine and the habits of consistency over and over again?
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
I want to ask about that. You talk about purposeful. A lot of people will go through and they'll say, I want to make a ton of money. I want to pay for my parents this. I want to pay for that. But they go through and they don't live a life with a purpose. And people don't understand how to access a purpose. When your clients come to you, because I'm sure it's similar when they come to me.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
They think that if I make X, Y, Z dollars, if I become on the cover magazine, if I win this award, dah, dah, dah, the equation is if I do this, I'll be enough. And if I'm enough, I'll be worthy of love, which is a broken equation all day long. How do you get people when you're working with them, your clients and people who have worked with you for years to identify what their purpose is?
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
I think it goes back to what you were saying before, where you might have this idea. You're sitting in the rocking chair and you have this vision of where you want to go. Just like when you were going through the real estate, you're like, I want to make this much money and I want to buy this house. I want to do all these things.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
Understanding and having the humility of, okay, I'm going to commit to this, whatever this goal is, whatever this purpose that you have, but also having the humility going, okay, I can't do a triathlon right now because I can barely walk five feet. So what are the things that I need to do over the next 100 days? How do I recode my brain? How do I do the exercise within? How do I do that?
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
And you're one of the few people that I know that actually do that. The problem is people have a hard time finding you. How do people get a hold of you so they can start doing these things and start redesigning their brain and redesign their neuroplasticity and understand that you can work out your brain as much as you can work out your arms? What's the best way for people to find you?
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
John unveils practical techniques for calming the fear center that sabotages your progress, including his four-breath reset method and the visualization practices that have helped countless clients achieve breakthroughs.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
I remember when I first discovered meditation and I first discovered visualization, I had a lot of resistance to it, as I'm sure a lot of people that you run into. They're like, that is stupid. You're going to sit around and put pictures in a book. You have all this resistance.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
And there was a mentor of mine who sat down and goes, imagine you got on a plane and the person sat next to you, strapped in, they looked at you and said, God, I really hope we go somewhere fun. You would freak out. You'd be like, I'm sorry, what? You don't get on a plane not knowing where you want to go, but we live our lives with this. I don't know where I want to go.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
So having that workbook that you shared with us, hey, let's figure this where it is. Let's figure out where we're going. You don't pull back an arrow, fire it, and then decide where you want it to go. You've got to map it out with intent. And I think that goes back to what you said in the very beginning that your mentor gave you. What type of life do you want? Where do you want that arrow to go?
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
Cool. Awesome. Are you committed? Awesome. Are you committed to doing 100 days of a very small act every single day? You don't grow a flower by dumping a bucket of water on it once and walking away. It's a bunch of things over and over and over again.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
Or Victorian. And every action you do every day does it. Well... There's so much more. We could probably talk about four or five hours on this. I love it. John, thank you so much for coming on and sharing your gifts with us and your knowledge. People think that, oh, you just learn strategies and then you become financially free or spiritually free or healthy. It's not.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
There's so much that goes on on your subconscious and you have to learn these things and master these things or you're never going to get to the other side. So I really appreciate you coming on.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
I appreciate it. Thank you for joining us for this powerful conversation with John Asaroff. We hope you're leaving with fresh insights on rewiring your brain, mastering the inner size method, and creating lasting success through consistent micro actions. A huge thank you to John for sharing his journey from troubled youth to mindset pioneer.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
His ability to make neuroplasticity accessible and break down mental mastery into practical, repeatable steps is nothing short of transformational. To all the individuals listening, your determination to grow and evolve fuels conversations like this. The path to extraordinary results isn't about luck.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
It's about commitment, consistency, and training your brain to work for you rather than against you. Ready to implement John's 100-day brain training strategy? We've put together a step-by-step action guide summarizing his approach to calming fear, visualizing success, and creating powerful new neural pathways. Download it now at podcast.iamcharlesschwartz.com.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
And remember, as John said, the real difference isn't in knowing what to do. It's in transitioning from being merely interested to being truly committed. Now go take action and build the extraordinary life you deserve. Your journey to mental mastery starts today.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
He explains how to recognize when Frankie's monster, your brain's protective fear mechanism, is holding you back, and how to activate Einstein, your creative problem-solving capacity. John's approach is science-backed, straightforward, and immediately applicable.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
So I love that you talk about this in a way that most people don't. People will talk about strategies. They'll talk about tactics. They'll talk about, hey, there's these ideas. But your mentor, and they're saying something that you and I agree with is, you have to start with the who. You have to start with this identity. Who are you? And how does that person show up?
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
Because to your point, there's a difference between, hey, I'm interested in becoming financially free and I'm committed. When you're committed to do something, you're willing to dive for it. You're willing to go all in and your brain will start asking different questions. And one of the things is people understand that we can rebuild our bodies. We can rebuild, you know, we're both athletes.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
We're a triathlete where you can rebuild your bodies and how you move. People don't understand that you can actually reshape your brain and you go through and there's this thing called neuroplasticity. And it's something that you really do a really amazing job on. And there's this way to have exercise within you.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
Because we all focus, Hey, we're going to go to the gym and we're going to go lift weights up. But you've, you've mastered a different way of, of kind of doing that and interacting with that because you understand it starts with your identity. And then I'm going to give you strategies because I think to your point, if your mentor said, okay, here's the strategies, how to go sell.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
But if you are interested, you're not going to commit. You're not going to get results. But if you're committed, he could have given you half as many strategies. But I don't think people understand what neuroplasticity is. And they obviously don't understand how to exercise that inside of their brain. So could you explain to us what neuroplasticity is and how you actually can achieve it as well?
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
He's not selling quick fixes, but equipping you with the precise mental tools that have fueled sustainable success across all areas of life. So if you're ready to transform your mindset from your biggest obstacle into your greatest asset, grab your notepad and prepare to rewire your brain for extraordinary results. The show starts now.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
Welcome to the I Am Charles Schwartz Show, where we don't just discuss success, we show you how to create it. On every episode, we uncover the strategies and tactics that turn everyday entrepreneurs into unstoppable powerhouses in their businesses and their lives.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
Right. Absolutely. And what I loved about this is you could take someone, they did a study, they scanned a bunch of brains, they put the scans in front of people. They said, you're not going to know who the person is. You're not going to know what they're connected to, but I want you to pick out the people who are depressed. I want you to pick out the people with anxiety, people with ADHD.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
I want you to pick all these things. And you walk through it. They literally showed the scans and within reason, scientists were like, oh, this person's got this, this person's got this, this person's got that. And then they went through a very specific process and they remolded their brains. And six months later, they came back and said, okay, same brain, completely different shape.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
It's in a completely different environment. And I don't think people truly understand that you can redesign your physical body, your calves, your legs, your chest, your arms, as much as you can do your body as well. And more importantly, they don't know how to do it. They get the concept of it.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
They get like, hey, if I'm saying I'm not enough, it's the old conversation of someone sitting there going, I can't lose weight, I can't lose weight, I can't lose weight, I can't lose weight. Why can't I lose weight? Well, because you just said it for forever. But they don't have the methodology. They don't have a way to go and go through and say, okay, I understand meditation's a good idea.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
Whether your goal is to transform your life or hit that elusive seven, eight, or nine figure mark, we've got the blueprint to get you there. The show starts now. All right, everybody, welcome back. I'm excited to talk to John. John, thank you for being on the show.
I am Charles Schwartz Show
How the Wealthy Rewire Their Brains
We understand conceptually that there's this great research that it physically changes the shape of your brain by doing it. But people are like, do I meditate by eating frosted flakes? Do I meditate by sitting on a log? Going through that, you've got an immense amount of experience where you help people redesign and basically get their brains in shape. How do they do that?
I am Charles Schwartz Show
Millions After Death and Divorce
Und once you get comfortable with who you are as a person and you're happy, you love yourself, you're up with yourself, then you can start loving others and go from there. Right. I love that you've got individuals who are very, very successful. It's still going against the grain a little bit to talk about it, but how powerful therapy is. And I think therapy is the gift you give yourself.
I am Charles Schwartz Show
Millions After Death and Divorce
And I'm very similar to you. I was an individual who was like, hey, I got hurt. Ich werde nie jemanden reinlassen. Ich werde diese Wälder bauen. Und Wälder sind großartig. Sie sind sehr gut, Leute auszuhalten, aber sie sind auch sehr gut, dich zu locken und dich zu isolieren. Und durch meine eigenen Wege und meinen eigenen Weg durch Therapie lerne ich, dass wir von Liebe wert sind.
I am Charles Schwartz Show
Millions After Death and Divorce
Weil die Equation ist wirklich einfach. Jeder denkt, wenn ich das tue, bin ich genug. Und wenn ich genug bin, bin ich wertvoll von Liebe. Und das ist nur komplette Scheiße. Es ist komplette und utter Garbage. Weil wenn du über die Person in deiner Leben denkst, die du am liebsten liebst, und du dich fragst, was muss diese Person tun, um meine Liebe wert zu sein. Oder die Antwort ist nichts.
I am Charles Schwartz Show
Millions After Death and Divorce
Aber wenn du es umgekehrt machst und sagst, okay, was muss ich tun? Und dann kreierst du diese Lädenliste. Sobald du diesen Pattern brechen kannst, wird das Leben wirklich einfach. Und ich liebe, dass du stark genug bist, um über Therapie zu sprechen. Eine der Dinge, die ich in eine Therapie verwendet habe, war, wie schnell Therapeuten zu labeln sind.
I am Charles Schwartz Show
Millions After Death and Divorce
How fast they're going to say, hey, you're a this, you're a that, you're a this. And how fast I wanted to have those as well. I'm like, oh yeah, I am this. I had an exit strategy. I'm like, oh yes, I am this type of person. You can't blame me anymore. I've got my escape versus, shit, I need to work on my stuff. I need that honesty.
I am Charles Schwartz Show
Millions After Death and Divorce
Because until you embrace radical forgiveness, until you look in the mirror and say, hey, you know what, there are people out there who genuinely authentically want to love you as you are and you don't have to change the ballgame. That is a hard thing to do because you're just going to hurt a ton of people.
I am Charles Schwartz Show
Millions After Death and Divorce
And that's a hard lesson to learn because you're going to push away some of the greatest gifts that you've ever had in your life. And I can, you know, for those of you who are watching the video, you can see on Jeremy's face, he's experienced that as well. We have lost people who we desperately wish we did not lose. So if you haven't gone through therapy, do it now.
I am Charles Schwartz Show
Millions After Death and Divorce
Es ist ein Geschenk, das du dir gibst. Außer den Lessons, die sie dir gegeben hat, was sind die anderen Lessons, als du durch Therapie gegangen bist und durch Verlust gegangen bist? Denn das ist wirklich, worum es geht. Wie man Verletzungen überlebt, wie man Verlust überlebt und erfolgreich wird. Was ist noch einer, der dich sofort in den Gesicht schlägt? Oh, wow, das ist okay.
I am Charles Schwartz Show
Millions After Death and Divorce
So, I'm curious, did you start out successful? Like, what was your background growing up? Were you just born with a silver spoon and money came out of your, or did your dad give you a million dollars to start your empire? Where are you?
I am Charles Schwartz Show
Millions After Death and Divorce
Und ich denke auch, es werden auch Zeiten sein, in denen wir uns verletzen werden. Keiner von uns ist perfekt. Einige unserer Zeiten, unsere Charaktere werden verletzt werden. Wir werden nicht tun, was wir, du weißt, die ideale Version von uns tun würde. Wir werden uns verletzen. Und das ist auch okay. Und nur mit Ehre zu haben.
I am Charles Schwartz Show
Millions After Death and Divorce
Wir haben es in der Anfangszeit darüber gesprochen, wo es so ist, wenn du noch nicht einen Millionen Dollar verloren hast, dann, ja, wir werden wahrscheinlich nicht zusammen Business machen. This is the reality. And we expect the failures. I would rather hire the person that just lost everything and completely screws up and learn how to come back from that than the person who's never done that.
I am Charles Schwartz Show
Millions After Death and Divorce
Because they come back stronger. And we do it in business versus anywhere else.
I am Charles Schwartz Show
Millions After Death and Divorce
especially where the economy is going now. We're going to have some bumps. It is what it is. No matter what happens, no matter who, whatever soap opera, be it the left or the right, whatever you're listening to, we're going to have some bumps. And being able to handle that is so important.
I am Charles Schwartz Show
Millions After Death and Divorce
Ja, also ich bin kein Optimist, noch nicht ein Pessimist. Ich bin ein Realist. Ich bin wie, weißt du, das Glas, ist es halb leer? Es ist ein Glas Wasser. Geh rüber. Es hängt davon ab, wie verdorben ich bin. Wenn ich verdorben bin, dann brauche ich mehr Wasser. Wenn ich nicht verdorben bin, dann ist es okay. Also ich bin sehr viel ein Realist.
I am Charles Schwartz Show
Millions After Death and Divorce
Und ich denke, eine der Dinge, die wir als du in dieses Ballgame kommst, Du musst die Soap-Operation aus dem Weg bringen. Also wenn du extrem links- oder rechts-gelegen bist, musst du das jetzt wegnehmen. Das ist nicht, worüber wir hier reden. Du musst Gespräche haben, die unverändert sind. Also zum Beispiel geopolitisch.
I am Charles Schwartz Show
Millions After Death and Divorce
Wenn du die Erkrankungen anschaust, die Erkrankungen, die gerade in China stattfinden, sind weniger als die, die die Juden während des Holocausten hatten. Period. And when I talk about birth rates, if you have two children, your birth rate is two. If you have three children, your birth rate is three.
I am Charles Schwartz Show
Millions After Death and Divorce
If I have zero children, we do the difference between you and, you know, if you had two and I had, you have three and if I have none, the answer is 1.5. In order to sustain a species, you have to have a birth rate of at least 2 to 2.2 to continue to do that. That hasn't been the case in the modern world for 60 years and most of, well, Europe's been 1.5 8 bis 1,6.
I am Charles Schwartz Show
Millions After Death and Divorce
Also, egal, was passiert, und es gibt einen tollen Mann namens Peter Zahian, der über das in Detail spricht. Wenn man sich nur die Daten anschaut, das ist die letzte Dekade für China. Das ist die letzte Dekade für Russland. Das ist die letzte Dekade für Deutschland. Das ist die letzte Dekade für Europa. for Italy. It is what it is.
I am Charles Schwartz Show
Millions After Death and Divorce
Because they stopped banging 40 to 60 years ago, even if we did forced birth camps right now, where basically we forced women to have babies, you're still looking at 20 years out. So no matter what happens, we don't have enough people. And when you look at this on this level, so when you look at this, like right now we get less than 4% of our oil from the Middle East. Period. We get less than 4%.
I am Charles Schwartz Show
Millions After Death and Divorce
We do not have enough people to govern the world the way we used to. Period. So even if we wanted to protect the Middle East, which we don't, there's no benefit for us doing that. We don't have the ability to do it. It is what it is. So we have to look at practical numbers.
I am Charles Schwartz Show
Millions After Death and Divorce
When you look at EVs taking over, and I will get back to your question, when you look at EVs take over, you need four times the amount of lithium that's ever been mined out of the world in order to make that accomplish. It's not going to happen. We just don't have the science for it right now. Also, wenn es um AI geht, gehen wir... Deutschland hat die älteste Bevölkerung, die es je hatte.
I am Charles Schwartz Show
Millions After Death and Divorce
China hat die älteste Bevölkerung, die es je hatte. Italien hat die älteste Bevölkerung. Russland hat die älteste Bevölkerung. Sie wachsen aus. Es gibt nichts, was Sie tun können, was das ändern wird. Wir haben das als Spezies noch nie gemacht. Das ist passiert, weil wir industrialisiert sind. Wir gingen von agrarisch zu industriell.
I am Charles Schwartz Show
Millions After Death and Divorce
Und wenn du in eine industrielle Situation gehst, hast du nicht diese kleinen, schrecklichen Brats, weil sie teuer sind. Du hast weniger davon, weil du keine Landwirte brauchst. Und dann später oder später sagst du, wir wollen keine, weil sie furchtbar sind. Also haben wir das verändert, als du industrialisierst. Aber um die KI zu beantworten, haben wir agrarisch angefangen.
I am Charles Schwartz Show
Millions After Death and Divorce
Das ist, was wir gemacht haben. Und dann kam diese Revolution. Und wir mussten nicht mehr Hunde und Hunde sammeln. Und das hat verändert. Es gab Jobs, die erschienen wurden, die vorher nie gedacht worden wären. Von dort sind wir in die Industrie gegangen, was bedeutet, dass Billionen von Arbeitsplätzen ausgelöst wurden, einfach komplett zerstört, auf der kulturellen Seite.
I am Charles Schwartz Show
Millions After Death and Divorce
Dann sind wir in die Industrie gegangen, dann hatten wir den Technologie-Boom. Und es war wie, oh mein Gott, Techs hier, das wird Arbeitsplätze auslösen. Und es hat es gemacht. Es hat Arbeitsplätze zerstört. Als ich in der Schule war, war der Job, den ich hatte, nicht der Job, für den sie mich trainiert haben.
I am Charles Schwartz Show
Millions After Death and Divorce
Also, wenn du in diese Dinge kommst, wenn du diese Ära der Veränderungen hast, hat die technologische Revolution industrialisierte Arbeitsplätze ausgelöst. Just crushed them. Look at Amazon. Look what it did to Walmart and Sears and all of that. Crushed them. AI is going to do the same thing. It is going to exterminate walls of jobs. And it's going to create walls of other jobs. What do you think?
I am Charles Schwartz Show
Millions After Death and Divorce
Anything that's content, creative, any of that, it's over. It's absolutely over. And you talked about 5, 10 years from now. No. We just ran a bunch of stuff through AI. We had a program because we needed to do photo shoots. One of my sons was like, no, we don't. We took photo shoots that I had before. We loaded in the AI. We're like, well, that just saved me thousands of dollars on photo shoots.
I am Charles Schwartz Show
Millions After Death and Divorce
We're just going to use those. They're just getting better. We digitized my voice so we can have podcasts that are automated. It sounds like me talking to someone else. Google does that. Those are being eliminated. Those jobs are being exterminated. Aber wenn wir in etwas Kreatives gehen, dann ist es weg.
I am Charles Schwartz Show
Millions After Death and Divorce
Ich denke, die Blutkoller-Arbeiter, die Leute, die Dinge fixieren können, die Plumber, die Dinge bauen, das wird auf einem hohen Niveau zurückkommen, weil wir das brauchen werden, besonders hier in den Vereinigten Staaten, weil wir neun Präsidenten-Elektionen gehabt haben, die mehr Isolationisten als die vorherigen Präsidenten haben. Sie sind alle nur Isolationisten.
I am Charles Schwartz Show
Millions After Death and Divorce
Wir interessieren uns nicht mehr für den Rest der Welt. Ich denke also, wo die neuen Jobs kommen werden, die wir noch nie gedacht haben, But we're running into problems that we've never had before. So there will be massive new jobs to replace nurses and doctors and all that. But robotics, we're not anywhere near that.
I am Charles Schwartz Show
Millions After Death and Divorce
If you have any doubt on that, I mean, we're recording this in 2025, I think at this point. We're recording this in 2025. Go into ChatGPT and play the game of 20 questions. Untertitelung des ZDF, 2020 Untertitelung. BR 2018 Untertitelung des ZDF, 2020
I am Charles Schwartz Show
Millions After Death and Divorce
Untertitelung. BR 2018 Untertitelung des ZDF, 2020 Untertitelung des ZDF, 2020 Untertitelung des ZDF, 2020
I am Charles Schwartz Show
Millions After Death and Divorce
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I am Charles Schwartz Show
Millions After Death and Divorce
, , , , , , , ,, P. P. P. P. P. P,實 , , , , , , , , , , , , , , , , , , , , , , , , , , , sol a I'm doing that. I don't care how much it costs me, what I need to sacrifice. I am not being jammed up to some complete stranger where him and I are sharing the sweat. It's gross. So I agree. I also think that money is an amplifier.
I am Charles Schwartz Show
Millions After Death and Divorce
Money is the same thing. As you go into it. So what are some of the things you're talking about breakthroughs with your clients? What are some of the breakthroughs that you've had where or one of the processes that you get your clients to have that breakthrough?
I am Charles Schwartz Show
Millions After Death and Divorce
Ich denke, wir haben das von Anfang an gelernt. Arbeit hart. Arbeit hart, du wirst mehr Geld machen. Wenn das der Fall wäre, dann wäre der Anwalt ein Pazillionär. Also nein, das ist nicht die Antwort.
I am Charles Schwartz Show
Millions After Death and Divorce
Hello everybody, welcome back to the I Am Charles Ford Show. On this episode, we are talking to Jeremy Delk. Now, sure, we could talk about the fact that he was the youngest trader on Wall Street, that he's done multiple Fortune 500 exits, but that's not what this one's about.
I am Charles Schwartz Show
Millions After Death and Divorce
Ja, ich würde sagen, dass die meisten Leute keine Ahnung haben, wer sie sind. Und es gibt eine tolle Liste aus dem Film The Fight Club. Es sagt, du bist nicht deine fucking Kackis. Also wissen sie nicht, wer du bist. Und ich habe mit vielen Ärzten gearbeitet. Und sie sind so, hey, ich will schmerzhafte Menschen heilen. Ich will das machen. Ich bin so cool.
I am Charles Schwartz Show
Millions After Death and Divorce
Willst du das jeden Tag deines Lebens machen? Sie sind so, nein. Ich war so, okay, du hast dich einfach in eine Situation gesetzt, in der das deine Realität ist. And I think having residual income, having success, picking yourself up from those failures is realizing that there's a bunch of people who are doing seven figures a year who are miserable.
I am Charles Schwartz Show
Millions After Death and Divorce
Because most of the time they show up, at least in my world, entrepreneurs don't have bad days. They have days where they don't have any more days. They're having days where they have a gun in their mouth. And the goal is to help pivot them because there's times where they want to discontinue living. It's the nicest way I can say it. And I'm like, cool, let's do it. They're like, excuse me?
I am Charles Schwartz Show
Millions After Death and Divorce
I'm like, 100%, let's do it. They're like, wait, what? I'm like, let's do it. This life, you don't like it anymore. Let's get rid of it. Und sie sagten, okay, was soll ich tun? Ich sagte, zuerst willst du, dass du immer noch mit deinem Mann und deiner Frau verheiratet wirst. Und sie sagten, was? Ich sagte, nein, wirklich, lass uns das machen. Was machen wir? Was machen wir?
I am Charles Schwartz Show
Millions After Death and Divorce
Lass uns nur das machen, was wir wollen. Mit der Idee, dass in fünf, sechs Monaten, was du willst, wird sich ändern. Aber du weißt nicht, wer du bist, und du weißt nicht, was deine Wahrheit ist. Wir sprechen immer darüber. Schau dir an, die meisten Leute gehen zu einem Bar. Und wie du kannst dir sagen, ich trinke nicht. Sie gehen zum Barsteller und sagen, hey, kann ich etwas Schokoladenmilch?
I am Charles Schwartz Show
Millions After Death and Divorce
Und der Barsteller ist so, hier ist ein Glas Schokoladenmilch. Und sie sagen, nein, sorry, ich habe Schokoladenmilch. Und dann, oh, hier sind drei Gallen Schokoladenmilch. Und hier, okay, kann ich ein Glas Schokoladenmilch? Hier sind 100.000 Gallen Schokoladenmilch. Diese Person wird nie glücklich sein, weil sie ihr Schokoladenmilch nicht bekommen hat.
I am Charles Schwartz Show
Millions After Death and Divorce
Most people have no idea what their chocolate milk is. And understanding that what you think your chocolate milk is today, once you get it, you're going to want something else later. It's just the nature of the beast. It's part of it. So if you think a successful business or anything, the process of success is failure. Hey, ich habe das, cool, das funktioniert jetzt. Was will ich nächstes Mal?
I am Charles Schwartz Show
Millions After Death and Divorce
Weil, wenn du dir dein Leben und mein Leben ansehen würdest, und du es 10 Jahre hervorragst und uns sagst, was du jetzt hast. 10, 15, 20 Jahre hervorragst, war diese Version, oh mein Gott, du bist komplett, unglaublich. Du hast es geschafft. Du bist ein Gott. Wie hast du das gemacht? Und dann vergessen wir das hier. Oh, eigentlich, was ich wirklich möchte, ist das. Was ich wirklich wollte.
I am Charles Schwartz Show
Millions After Death and Divorce
Und dann, wenn du endlich aus dem Treadmill kommst, wenn ich das bekomme, werde ich dann glücklich. Ich werde jetzt glücklich sein. Ein guter Freund von mir hat herausgefunden, dass er TBI hat, also Traumatische Gehirnerschmerzen. Er ist ein ehemaliger Arzt. Und er ist arguably der glücklichste Mensch, den ich kenne. Was mir wild ist. Ich dachte, dein Gehirn funktioniert nicht.
I am Charles Schwartz Show
Millions After Death and Divorce
Das ist wild für mich. Ja. Also, wenn du das machst und du arbeitest, was sind die ersten Fragen, die du einem Klienten fragst, wenn sie sagen, hey, ich will glücklich und erfolgreich sein. Was sind die ersten Fragen, die du fragst?
I am Charles Schwartz Show
Millions After Death and Divorce
So I love that you brought that up. There is... It's way different.
I am Charles Schwartz Show
Millions After Death and Divorce
Yeah, because like, you know, everyone has this outwardly thing of success as what you just described.
I am Charles Schwartz Show
Millions After Death and Divorce
Ja, ich stimme dazu. Die Leute sprechen immer darüber, wie man erfolgreich oder unfreiwillig sein kann. Ich spreche immer darüber mit einem Kind. Wenn du da sitzt, als dein kleines Kind zuerst lernen konnte, wie man geht, und vielleicht die ersten zehn Mal fiel sie, und sie landete auf ihren Beinen, und es funktionierte nicht so gut.
I am Charles Schwartz Show
Millions After Death and Divorce
Ich denke, eine Teil dieser Erlaubnis ist, sich genug wertvoll zu fühlen. Fühlen, dass ich genug bin. Wir haben das schon gesagt, bevor wir auf der Kamera waren. Du hast einen sehr intensiven Divorz erlebt. Wie sitzt du zurück und sagst, nicht nur verstehe ich es, ich lerne, ich hebe, ich mache die Therapie, was, wenn du keine Therapie machst, geh jetzt zur Therapie. Es ist ein Geschenk für dich.
I am Charles Schwartz Show
Millions After Death and Divorce
Es ist so unglaublich wichtig. Und wenn die Leute sagen, dass es nicht männlich ist, Therapie durchzuführen, dann sage ich, ich kann dich an die Tier-1-Operatoren antworten, die in Therapie gearbeitet haben. Das sind Krieger. Sie sind auch in Therapie. Also wenn du nicht denkst, oh, ich kann das nicht tun, es ist nicht hart. Okay, Prinzessin. Ja.
I am Charles Schwartz Show
Millions After Death and Divorce
Aber wenn du durch das durchgehst, wie findest du wieder deinen Wert? Um zu sagen, weißt du was, ich habe in der Arbeit verfehlt, ich habe mit meinen Kindern verfehlt, mit meiner Frau, mit all dem, wo du zurückstehst und sagst, weißt du was, nein, ich werde eine Beziehung haben, in der wir arbeiten und kämpfen, oder ich werde es schaffen, das zu machen und zu gehen.
I am Charles Schwartz Show
Millions After Death and Divorce
Wie gehst du durch diesen Prozess, um deinen Wert zu regieren? Nun, ich denke, du kannst die Vergangenheit nicht ändern.
I am Charles Schwartz Show
Millions After Death and Divorce
Ich weiß, dass du, wie alle anderen Eltern, sagst, du weißt, sie wird nie mehr gehen. Wir kaufen dir ein Fahrrad, das wird das Ende sein. Das macht überhaupt keinen Sinn. Wir sitzen da und lernen unseren Kindern, einfach weiterzumachen. Du wirst lernen, wie zu gehen. Es ist einfach unerlaubt, sich zu verlassen.
I am Charles Schwartz Show
Millions After Death and Divorce
Und ich denke, für viele Leute erwarten sie, dass sie jedes Mal, wenn sie nach Baden gehen, einen Rundschlag erzielen werden. Jedes Mal, wenn sie einen Rundschlag erzielen werden, werden sie ihn zerstören. Und das ist nicht die Realität, in die wir eingeladen wurden. Ich bin sehr ähnlich wie du. Ich kam aus einem gebrochenen Zuhause für verschiedene Gründe. Du bist in einen etwas anderen.
I am Charles Schwartz Show
Millions After Death and Divorce
Right. And we do that in negotiation. I learned negotiation from Harvard. And we talk about, you know, we divide the groups up. Group A wants this. Group B wants this. But Group A doesn't know what Group B wants. Group B doesn't know what A wants. And you have to negotiate with each other. And you do this one-on-ones. And one of the worst things you can do in negotiation is talk.
I am Charles Schwartz Show
Millions After Death and Divorce
Because the other person is already, all their stuff that they prepared this whole time is stuck in their head. So they're not going to listen to anything you say at all until they get the crap out of their head. So you walk in and then you're just listening to their pain point. What do they really want? And then just assume, and again, this is the only time I will talk about pronouns.
I am Charles Schwartz Show
Millions After Death and Divorce
That's when you start using, you don't use you and you use we. Okay, how do we get to a point? And you become the same people on the same team to go after a certain thing.
I am Charles Schwartz Show
Millions After Death and Divorce
And then you identify their pain. Identify what their pain is. Identify what they want. And then in the process of giving them what they want, you get what you want. Happens every single time. But these are techniques and strategies that most people don't know. And they need to sit down and they need to work with someone. They need to find a coach.
I am Charles Schwartz Show
Millions After Death and Divorce
They need to find someone that they can strategize with. They need to find someone that they can connect with who's been there. And again, if you're searching for someone as you're going through this, find someone who's proven by having failures. So if people want to track you down and people want to get a hold of you, what is the best way to do that?
I am Charles Schwartz Show
Millions After Death and Divorce
Und dann habe ich acht Jahre im Krankenhaus gespart, als Leute sterben. Die Leute verstehen nicht, wie motivierend das ist. Und ich bin dankbar für all die Schwierigkeiten und all die Verletzungen, weil das ist, was mich erfolgreich gemacht hat. Und es gibt viele Leute, die jetzt hören, die sagen, warte, was? Du bist dankbar für all diese Schmerzen.
I am Charles Schwartz Show
Millions After Death and Divorce
That's fun. I really appreciate you coming out and being so vulnerable and talking about it, because there's a bunch of people who will just show you the shiny stuff and there's not authenticity, but the people who are actually proven, the people who actually have done this. We've had our bumps and our bruises and I think the biggest takes away are get your ego out of the way.
I am Charles Schwartz Show
Millions After Death and Divorce
Just keep fighting the fight and getting back up.
I am Charles Schwartz Show
Millions After Death and Divorce
I appreciate it. Thank you. Hey guys, I hope you enjoyed that episode hearing about Jeremy, who's a father, a husband, an entrepreneur, an investor, an author, a speaker. He does it all. But more importantly, what he does is he gives. He gives so much. So if you want to get in touch with him, reach out to jeremyduck.com.
I am Charles Schwartz Show
Millions After Death and Divorce
We're going to do follow-ups on this, where there's a much longer conversation that happened off-camera that we're debating about publishing with you. But for now, thank you guys so much. I hope you enjoyed the episode.
I am Charles Schwartz Show
Millions After Death and Divorce
Ich war nicht dankbar für die Zeit, in der es passiert ist. Ich war so, es tut weh. Ich will das wirklich nicht wollen. Ich würde es andersherum haben.
I am Charles Schwartz Show
Millions After Death and Divorce
This one's about the fact that he survived death, he survived divorce, he survived abuse, and still became multimillionaire. We talk about how the only way to succeed is to fail your way to success. Now, I wanted to give you a warning on these. There's an immense amount of cursing from both sides, because this is a raw and in-your-face episode. I'm excited to share it with you. Let's start it now.
I am Charles Schwartz Show
Millions After Death and Divorce
Es gibt eine Sache im Juden, in der ich nicht religiös bin, in irgendeiner Form oder Form. Es heißt Shiva, was bedeutet, wenn jemand stirbt, hast du eine Woche. Ja. Du musst nichts tun. Und jeder zeigt sich auf und sie füllen dich. Und außer beim Weißen deiner Tuchas, machen sie alles für dich. Und dann nach der Woche sind sie so, okay, wir gehen. Lass uns zurückkommen. Lass uns etwas machen.
I am Charles Schwartz Show
Millions After Death and Divorce
Also ich denke, es gibt Wert in dem. Aber du hast über große Hits gesprochen und wie man durchgehen kann. Du hast den Vater verloren. You've lost a ton of cash. You've, you know, you've run through these hurdles and done these things. Can you kind of give some people more ideas and dive into those a little bit deeper so that people can understand what loss and failure looks like?
I am Charles Schwartz Show
Millions After Death and Divorce
And then obviously, because we've just heard that we heard the CV side, right? Like, Hey, I've done this and I trade in and I make all this money and blah, blah, blah. Yeah. People always see the end. They don't see the process. They always see how the end result of the cake. They don't show the years it took to learn how to build, make that cake.
I am Charles Schwartz Show
Millions After Death and Divorce
So if you could share some of the trials and tribulations.
I am Charles Schwartz Show
Millions After Death and Divorce
Welcome to the I Am Charles Schwartz Show, where we don't just discuss success, we show you how to create it. On every episode we uncover the strategies and tactics that turn everyday entrepreneurs into unstoppable powerhouses in their businesses and their lives. Whether your goal is to transform your life or hit that elusive 7, 8 or 9 figure mark, we've got the blueprint to get you there.
I am Charles Schwartz Show
Millions After Death and Divorce
Und dieser negativen Selbstmord, ich denke, das ist der große, der große führungsvolle Teil. Ja, ich denke, wenn du über Verletzungen sprichst und du über Verletzungen sprichst, weißt du, du bist intimately in deiner Familie umgekehrt. Ich habe Mitglieder meiner Familie verloren und ich bin umgekehrt. Immens.
I am Charles Schwartz Show
Millions After Death and Divorce
Verstehen, dass du in es reingehst und du lebst es nicht jeden Tag, aber du siehst es nicht weg. Es ist etwas, das du immer reingehst. Es ist etwas, das immer kommt. Es ist immer top of mind, weil es immer eine Lektion ist. Und es gibt diese ganze Idee, dass wenn du resistierst, es bleibt. And there's times where I am just not firing all four cylinders. Well, sometimes six.
I am Charles Schwartz Show
Millions After Death and Divorce
But, you know, I'm just, as I get older, I lose cylinders. But, you know, as we go into that ballgame where I'm just not firing and there's part of me that just wants to scream and yell and say, you're a failure and all that. And I will jump into it and I will sit down and I will, for lack of a term, feed that wolf. And I'm like, okay, what's going on? Wo bin ich verletzt? Wo bin ich?
I am Charles Schwartz Show
Millions After Death and Divorce
Wo bin ich verletzt? Was habe ich gemacht? Weil es wahrscheinlich versucht, mir etwas zu sagen. Es sagt wahrscheinlich, hey, du bist nicht vorbereitet für das. Du bist nicht vorbereitet für das. Also wenn jemand durch diese, es gibt sehr spezifische Taktiken und Fragen, die ich benutze. Wenn du durch diese Art von Verlust gehst, gehen wir mit den grundlegenden finanziellen Verlusten.
I am Charles Schwartz Show
Millions After Death and Divorce
Und wir haben darüber gesprochen, dass du nicht ein Entrepreneur bist, bis du dein erstes Millionen verloren hast. Wenn du dein erstes Millionen verlierst, bist du wie, oh, willkommen im Club. Genau. Genau. Okay, then once you lose your first eight, then once you lose your first 80. That's entrepreneurship. And society's made it all sexy. Yeah, yeah.
I am Charles Schwartz Show
Millions After Death and Divorce
Once you lose your first million, you're like, oh, welcome to the club. Yes, hello, hello. It is what it is. It's going to happen as entrepreneurs. I've rode motorcycles for years. We always talk about it. You're either in the process. There's only two type of riders. People have gone down and people are going down. Wenn du noch nicht runtergegangen bist, wirst du es bald.
I am Charles Schwartz Show
Millions After Death and Divorce
Wenn du noch nicht deine erste Million verloren hast, wirst du es bald verlieren. Du wirst es verlieren von Familienverleihung, von Partnerverleihung, von schlechten Geschäftsverhandlungen. Du wirst es verlieren. Das ist Teil des Prozesses. Es ist, wie es ist. Wie wir über das Baby, das sich runtergelassen hat, gesprochen haben.
I am Charles Schwartz Show
Millions After Death and Divorce
The show starts now. Hi everybody, welcome back. I'm excited about bringing Jeremy on for this one. We're going to talk about success and failure, some of the things that I talk about all the time, which is the only way to succeed is to fail. You're one of those people that do it better than anyone I know. So welcome to the show. Thanks so much, man.
I am Charles Schwartz Show
Millions After Death and Divorce
Was sind die Fragen, die du sofort beantwortest, wenn du sagst, okay, ich bin in einem Ort, wo ich aussteige. Ich glaube nicht, dass ich genug bin. Ich habe komplett verfehlt. Was sind die Wege, die du durchgehst?
I am Charles Schwartz Show
Millions After Death and Divorce
Es ist lustig, weil ich seit Jahren gecoacht habe, strategische und skalierte Unternehmen. Jeder denkt, dass du deinen Klienten coachst. Du bist nicht. Du coachst dich. Du bist einfach die ganze Zeit dich zu coachen. Und sie sind so, oh, das ist großartig. Ich bin so, ja, das ist großartig. Ich mache es für mich selbst. Das passiert immer. Diese Idee des Impostor-Syndroms.
I am Charles Schwartz Show
Millions After Death and Divorce
Ich bin ehrlich gesagt, das ist das, was ich dir sagen kann. Jedes Mal, wenn ich rauskomme, bin ich so, warum hören sie mich? Weil es immer ein bisschen Angst gibt. Das ist ein Impostor, der sagt, ich bin nur dieser arme Kind von Hialeah. Was mache ich? Warum bin ich hier?
I am Charles Schwartz Show
Millions After Death and Divorce
So staying curious is important, but when you deal with loss specifically, and we're going to get a little dark here, but when you deal with death on a high level, especially at such a young age, I found ways to go through it because I was exposed from first the stranger side, because I just watched it so much at hospice.
I am Charles Schwartz Show
Millions After Death and Divorce
So for the people who don't know who you are, and let's talk about your success first, and then we'll talk about all the failures and all the things that got you to that way. So tell me why, what makes you unbelievably successful?