In this episode, Charles dives deep into the world of CEO transformation with Michael E. Parker, a business alchemist who's turned operational excellence at Toyota into a methodology for creating seven-figure CEOs. Michael unveils his blueprint for transforming struggling entrepreneurs into successful CEOs, offering a masterclass in the art and science of business scaling through systematic thinking and strategic offer creation. From his early days as part of Toyota's special operation in California to becoming the "Seven-Figure CEO Maker," Michael's journey is a testament to the power of systems thinking and strategic business development. He dissects his evolution from studying under Toyota's leadership to developing his revolutionary "Freedom Trifecta" that has helped countless entrepreneurs break through their revenue ceilings. Charles and Michael engage in a candid conversation, exploring the game-changing potential of the four core offers and the crucial distinction between being an entrepreneur and a CEO. They unpack the counterintuitive approach of focusing on pain points in lead generation, the magic of creating compelling premium value offers, and why understanding the psychology of your market trumps following conventional business wisdom in today's competitive landscape. Michael's insights crackle with practical wisdom as he breaks down his unique business strategies, from the innovative C.E.O. framework (Charge, Expand, Overcome) to the revolutionary concept of the Freedom Trifecta. He challenges conventional business wisdom, advocating for a radical shift from problem-solving to systems creation that resonates with entrepreneurs ready to scale their businesses. KEY TAKEAWAYS: • Master the four core offers that can transform your business from six to seven figures • Learn why pain-based marketing is more effective than pleasure-based marketing for lead generation • Discover how to implement the five elements of CEO-minded entrepreneurship: Clarity, Capacity, Commerce, Control, and Culture • Understand the power of the Freedom Trifecta in achieving true success in life, business, and wealth • Explore strategies for optimizing your business systems and creating offers that convert at higher price points Head over to podcast.iamcharlesschwartz.com to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. KEY POINTS: 3:57 Systems Building: Michael explains the fundamental difference between entrepreneurs and CEOs through systematic approaches. 6:44 System Framework: Breaks down the relationship between processes, operations, and complete systems. 10:19 Offer Design: Shows how to structure compelling offers that convert prospects into customers. 12:59 Value Creation: Reveals why value must significantly exceed price for successful offers. 16:12 Breaking Barriers: Addresses how limiting beliefs hold back business growth and success. 20:43 Growth Focus: Emphasizes the importance of continuous expansion in knowledge and network. 22:38 Problem Solving: Outlines strategies for overcoming business challenges systematically. 26:58 Premium Strategy: Explores how to create and price high-ticket premium value offers. 29:12 Recurring Revenue: Describes the power of continuity offers for sustainable business growth. 31:04 Lead Generation: Shares effective strategies for creating compelling lead magnets. 32:40 Marketing Psychology: Contrasts pain-based versus pleasure-based marketing approaches. 39:12 Value Stacking: Teaches how to build irresistible offers through strategic value stacking. 41:11 Offer Framework: Identifies the four core offers every successful business needs. 43:08 Offer Structure: Details the specific components needed in a winning offer. LINKS TO OFFERS: Your Offer Builder: http://yourofferbuilder.com/?utm_source=I%20am%20Charles%20Schwartz&utm_medium=Podcast&utm_campaign=Your%20Offer%20Builder The Ultimate Freedom Live Event: https://www.theultimatefreedomlive.com/?utm_source=I%20am%20Charles%20Schwartz&utm_medium=Podcast&utm_campaign=UFL%202024 Fettered (Systems) to Freedom: https://www.systemstofreedom.com/?utm_source=I%20am%20Charles%20Schwartz&utm_medium=Podcast&utm_campaign=Free%20webclass
Chapter 1: What is CEO transformation?
Welcome to the I Am Charles Schwartz Show. Today, we're cracking the code of CEO transformation with Michael E. Parker, the architect behind countless seven-figure business successes. Michael's journey from Toyota's operational excellence to becoming the seven-figure CEO maker is a testament to the power of systems thinking and strategic offer creation.
In this episode, Michael unveils the four core offers that transform struggling entrepreneurs into thriving CEOs. From his revolutionary freedom trifecta to the game-changing CEO framework, which stands for charge, expand, and overcome, he's about to revolutionize your approach to business leadership.
You'll discover why your current entrepreneurial mindset might be keeping you stuck at six figures and how a simple shift from problem-solving to systems creation can catapult your business to seven figures and beyond. Michael's strategies are practical, proven, and designed for immediate implementation.
So if you're tired of being stuck in the entrepreneur trap and ready to become a true CEO, tune in. Michael's insights could be the breakthrough your business has been waiting for. The show starts now. Welcome to the I am Charles Schwartz show, where we don't just discuss success, we show you how to create it.
On every episode, we uncover the strategies and tactics that turn everyday entrepreneurs into unstoppable powerhouses in their businesses and their lives. Whether your goal is to transform your life or hit that elusive seven, eight or nine figure mark, we've got the blueprint to get you there. The show starts now. All right, everybody, welcome back.
I'm excited about this one because this talks about the differences between being six figures and seven figures, the difference between an entrepreneur and what it takes to be a CEO. Michael, man, I am so excited to have you here. Thank you for coming on.
Thank you for having me, Charles. It's such a pleasure to be with you.
So tell everybody a little bit about you and where you are before we get into the details of this. Tell everybody a little bit about you and how you got where you are right now.
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Chapter 2: How can entrepreneurs shift to a CEO mindset?
Well, I started off, Charles, I was really someone that was trying to figure out what I wanted to do in business. And, you know, fortune would have it that while I was wrapping up my bachelor's degree in business operations and procurement, I actually got hired by Toyota. They had a special operation in California. where Toyota and General Motors had came together. And it was very unique.
There was a lot of dynamics that were interesting. But it just so happened that there were problems in North America. I was in my early 20s just getting going. And they sent Akio Toyota, who is the grandson of the founder of Toyota, someone in the real Toyota family. But I think you have to be 60 years old to be the president or whatever. So he was going through this whole process.
journey of getting the education he needed to prep him. Everyone knew he was going to be the next president and now chairman. So he comes there and I give him a presentation. He loved it. And the next thing I know, he handpicked me to be a part of a special project team, sent me to Japan. And I saw some of the greatest operational excellence in the world. And it taught me about systems.
It taught me about operations. And, you know, to fast forward after getting that experience and really becoming, you know, very profound and proficient, I should say, in the lean management discipline. I was able to break away and become an entrepreneur. And so for the last two decades, I've started many, many businesses.
And by starting those businesses, I started to understand a framework that actually helps to move a business from six figures to seven figures. I had a lot of businesses that made six figures, but it wasn't until I learned how to really be a CEO and how to think differently.
And I found that it's actually that you have to learn how to be not just the CEO of the business, but the CEO of yourself, as well as learning more about wealth as well, since you know how all these work together to create a freedom. And so this is what I'm passionate about is seeing entrepreneurs move from just the art of solving problems to
to actually building systems that run a business so that that business can scale.
I think it's one of the most important things that people never talk about, the difference between an entrepreneur and a CEO. It's a completely different world. You know, being an entrepreneur, you're going to get to that six-figure mark with brute force. You can just put in the hours. You can put, you know, an average week for an entrepreneur is about 80 hours a week.
That's pretty normal for when you're into that. You're just grinding in. You're smashing against the wall over and over and over again. But as we were talking about off camera before we started, there's a huge difference between a CEO and an entrepreneur. I'd love to have you kind of give more insight on that.
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Chapter 3: What are the four core offers for business success?
This basically allows you to list those out on a document and then to list out, you know, actually help you to do some research of other people's offers in these four categories. And then you list the actual thing you're going to do And what you would, you know, kind of what you would charge for it. So you're just kind of building a framework of your four offers. That's the first thing.
Another tool that I give you with this is it uses what I call the car method, the car method. And what you do is. you're basically looking at things that you have access to that are already there that will allow you to assemble your offer. So there are some things that I already have, right?
And when you think about the different elements, the different assets that you might have, here's what we're really doing. We're taking all these things that we've done in our business Right. I've built a product here and a service here. And there's things that customers have said, I like this. But now what I need to do, I need to go and pull these assets together to start building an offer.
And sometimes I have things that are just ready to go. Like I can use this as is. This is good. I can put it in the treasure chest and use it as an offer. Sometimes I have things that need to be altered a little bit. And with a little tweaking, this is something I can put into an offer. And then sometimes there's something I just need to create brand new.
Like I need to create something brand new that I don't like for this offer to be what it could be. I need this thing and I don't have it. So I'm going to take the time and I'm going to do a quick training video. I'm going to make a partnership and get an alliance with someone that will allow that they'll allow.
Sometimes people make the mistake in thinking everything in the offer has to be from them, but it doesn't. I can build a partnership with someone and say, hey, every time I sell this, will you give them this thing that you have that will make my offer perfect? And say, sure, just throw me $50 every time you sell that offer. And here, I'm doing this offer for $5,000.
I'll give you $50 every time I sell it. You can do that to make the ultimate offer for someone. So this is a tool that allows you to do that. The next tool is... to actually structure your offer. And here's where the real offer building comes. Now you actually begin to lay out your offer. What is the first item? What is the value of it that you would assign to this element of your offer?
So you actually list it out. You say, this is worth 997 by itself, $997. Then you begin to think about that inception. What's the next problem that that thing solves? And then you list out the next thing and you assign a value to it. And you go all the way down this sheet, filling out the value proposition.
And then you get a, then after you do those main things, I have an area where you list some bonuses because a good offer always has a few little bonuses. So you say, well, here's the main things of the offer. But if you do this offer today, here's a few bonuses. We're gonna give you this, gonna give you that. So I have you list that and assign a value.
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