Bobby Allen
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Google says its search box is getting bigger and more interactive with more AI answers.
Analysts say the changes will allow Google to make more money from ads, which will also soon be generated by AI.
For online publishers, the shakeup may be ruinous.
According to data from SimilarWeb, nearly 70% of searches related to the news now do not result in a page visit.
That translates to a significant drop in advertising revenue.
Google disputes this, saying AI answers can lead to more site engagement.
But news publisher Data does not back this up.
Google disputes this, saying AI answers can lead to more site engagement.
But news publisher Data does not back this up.
And you're listening to NPR News.
Google says its search box is getting bigger and more interactive with more AI answers.
Analysts say the changes will allow Google to make more money from ads, which will also soon be generated by AI.
For online publishers, the shakeup may be ruinous.
According to data from SimilarWeb, nearly 70% of searches related to the news now do not result in a page visit.
That translates to a significant drop in advertising revenue.
Google disputes this, saying AI answers can lead to more site engagement.