Adam Outland

It's about making sure your personal improvement is trending upward, even if it's very slightly over time. As long as you're making small but consistent improvements in whatever you're doing year after year, you are a success. For more on Preet's story and some of these principles, check out the full interview, Action Catalyst, episode 465 with Preet Martin.

It's about making sure your personal improvement is trending upward, even if it's very slightly over time. As long as you're making small but consistent improvements in whatever you're doing year after year, you are a success. For more on Preet's story and some of these principles, check out the full interview, Action Catalyst, episode 465 with Preet Martin.

Preet learned during his days selling books door to door that the process wasn't complex by any means, but it also wasn't easy. It's a grind and it takes determination and perseverance to make it work. Those aren't complicated skills, but they can be difficult without the right mindset. Number two, success boils down to the basics.

Preet learned during his days selling books door to door that the process wasn't complex by any means, but it also wasn't easy. It's a grind and it takes determination and perseverance to make it work. Those aren't complicated skills, but they can be difficult without the right mindset. Number two, success boils down to the basics.

Welcome back, Action Catalyst listeners. This is another Overtime with Outland. Today we'll be discussing episode 465 with Preet Martin, president of Southwestern Ventures, part of the Southwestern family of companies. A few concepts that we pulled from Preet's interview that would be useful for our listeners. Number one is that simple doesn't always mean easy.

Welcome back, Action Catalyst listeners. This is another Overtime with Outland. Today we'll be discussing episode 465 with Preet Martin, president of Southwestern Ventures, part of the Southwestern family of companies. A few concepts that we pulled from Preet's interview that would be useful for our listeners. Number one is that simple doesn't always mean easy.

In sales especially, Preet says people tend to think it's something fancy that makes them successful. A particular joke, a nice suit, a quirky habit, but it's not. It's the boring mundane basics like showing up day after day, doing the things even when you don't feel like it. And above all, having the patience to learn instead of throwing in the towel.

In sales especially, Preet says people tend to think it's something fancy that makes them successful. A particular joke, a nice suit, a quirky habit, but it's not. It's the boring mundane basics like showing up day after day, doing the things even when you don't feel like it. And above all, having the patience to learn instead of throwing in the towel.

Number three, new and different isn't always effective. This goes back again to Preet's book Selling Days when he had the benefit of learning from a system of selling that had been in use for over 100 years. There was a plan, there was a manual, and it worked. Preet says people often get wrapped up in wanting to reinvent the wheel just because it looks cooler or sounds different.

Number three, new and different isn't always effective. This goes back again to Preet's book Selling Days when he had the benefit of learning from a system of selling that had been in use for over 100 years. There was a plan, there was a manual, and it worked. Preet says people often get wrapped up in wanting to reinvent the wheel just because it looks cooler or sounds different.

And yes, there are situations where you need to adapt or change things, but you don't need to start from scratch just for the sake of being new. Take what's already tried and true and then build on it. Number four, success is a trend. It's not about hitting a specific dollar mark or a house with a certain square footage.

And yes, there are situations where you need to adapt or change things, but you don't need to start from scratch just for the sake of being new. Take what's already tried and true and then build on it. Number four, success is a trend. It's not about hitting a specific dollar mark or a house with a certain square footage.

If you're already within a larger company, use those companies' resources like legal, marketing, IT, and other assets as a safety net to work on the thing that in the future can launch you as an entrepreneur. Start that journey now while you have the support systems already in place on someone else's investment.

If you're already within a larger company, use those companies' resources like legal, marketing, IT, and other assets as a safety net to work on the thing that in the future can launch you as an entrepreneur. Start that journey now while you have the support systems already in place on someone else's investment.

Welcome Action Catalyst listeners to Over Time with Outland. Here we'll be reviewing episode 459 with Luis Baez. In our interview, there were three big takeaways that I want to share with you. Number one. Entrepreneurship can be a great way to get your feet under you as an entrepreneur.

Welcome Action Catalyst listeners to Over Time with Outland. Here we'll be reviewing episode 459 with Luis Baez. In our interview, there were three big takeaways that I want to share with you. Number one. Entrepreneurship can be a great way to get your feet under you as an entrepreneur.

Luis and I also talk about the differences in how you show up in social media and different platforms. A key thing to keep in mind if you're promoting yourself or your business on social is the exact same customers can behave very differently depending on the platform where you're reaching them.

Luis and I also talk about the differences in how you show up in social media and different platforms. A key thing to keep in mind if you're promoting yourself or your business on social is the exact same customers can behave very differently depending on the platform where you're reaching them.

On LinkedIn, for example, you need to be more professional and you need to be sharing information that adds value or educates. Instagram, by contrast, is more like a virtual water cooler. This is where you can be a bit more playful and fun and prospects can establish a stronger connection to your brand and your vibe rather than just what you can provide them.

On LinkedIn, for example, you need to be more professional and you need to be sharing information that adds value or educates. Instagram, by contrast, is more like a virtual water cooler. This is where you can be a bit more playful and fun and prospects can establish a stronger connection to your brand and your vibe rather than just what you can provide them.

One of the things I really appreciated about Luis and his approach is something similar we've heard from so many other entrepreneurs and success stories is that progress is key over perfection. Accept that things are going to be messy. Accept that things aren't going to be exactly as you planned, but get started. Take the first step and keep taking steps.

One of the things I really appreciated about Luis and his approach is something similar we've heard from so many other entrepreneurs and success stories is that progress is key over perfection. Accept that things are going to be messy. Accept that things aren't going to be exactly as you planned, but get started. Take the first step and keep taking steps.

As Luis says it, get started and put lipstick on it later. It's more important to be making progress and moving in the right direction than for everything to be perfect right away. To get the rest of the episode, check out episode 459 with Luis Baez.

As Luis says it, get started and put lipstick on it later. It's more important to be making progress and moving in the right direction than for everything to be perfect right away. To get the rest of the episode, check out episode 459 with Luis Baez.

And Chris believed the biggest selling points were that it was delicious and plant-based. But really, it was the ready-to-drink part that customers cared most about. So they branched out from selling and offering refrigerated products into offering shelf-stable drinks and powdered mixes. By understanding what their customers valued most in their product, they were able to expand.

And Chris believed the biggest selling points were that it was delicious and plant-based. But really, it was the ready-to-drink part that customers cared most about. So they branched out from selling and offering refrigerated products into offering shelf-stable drinks and powdered mixes. By understanding what their customers valued most in their product, they were able to expand.

For the full interview and more, check out Action Catalyst episode 462 with Chris Hunter.

For the full interview and more, check out Action Catalyst episode 462 with Chris Hunter.

Welcome back Action Catalyst listeners. This is Overtime with Outland. Today we'll be tackling episode 462 with Chris Hunter, founder of 4Loco, Koya, and Not Your Father's Root Beer. Four principles that came out of this interview that I thought would be valuable here in our Overtime episode. Number one, when going into business, always understand your exit at the beginning.

Welcome back Action Catalyst listeners. This is Overtime with Outland. Today we'll be tackling episode 462 with Chris Hunter, founder of 4Loco, Koya, and Not Your Father's Root Beer. Four principles that came out of this interview that I thought would be valuable here in our Overtime episode. Number one, when going into business, always understand your exit at the beginning.

When Chris and his partner started 4Loco, they made most decisions as simple majority rules. And since they were all friends, they all assumed that most of them would be in agreement. But time changes, businesses change, and people change. And they found out that having such a loose business arrangement was setting them up for disaster.

When Chris and his partner started 4Loco, they made most decisions as simple majority rules. And since they were all friends, they all assumed that most of them would be in agreement. But time changes, businesses change, and people change. And they found out that having such a loose business arrangement was setting them up for disaster.

So as Stephen Covey always said, begin with the end in mind with business partnerships. Number two, there is no cookie cutter boilerplate job description for a founder or CEO. When Chris was younger, he always thought the role of the founder meant one set thing, but each person brings a different set of skills to the table and can make better or worse use of their time in different ways.

So as Stephen Covey always said, begin with the end in mind with business partnerships. Number two, there is no cookie cutter boilerplate job description for a founder or CEO. When Chris was younger, he always thought the role of the founder meant one set thing, but each person brings a different set of skills to the table and can make better or worse use of their time in different ways.

But Chris, it's not day-to-day operations. It's forming new partnerships and relationships, which brings us to point number three. In sales, there are hunters and there are gatherers. Hunters love to go out and create new relationships, strike new deals, explore new territory. Gatherers like to optimize relationships they already have, increase efficiencies, and work with what they've got.

But Chris, it's not day-to-day operations. It's forming new partnerships and relationships, which brings us to point number three. In sales, there are hunters and there are gatherers. Hunters love to go out and create new relationships, strike new deals, explore new territory. Gatherers like to optimize relationships they already have, increase efficiencies, and work with what they've got.

Chris sees himself as a hunter, and the fact that it's also his last name is not lost on him. Finally, Chris says it's important to zero in on the true value of your product. What about your product do people really want? Chris's latest company, Koya, offers delicious, refrigerated, ready-to-drink, plant-based protein.

Chris sees himself as a hunter, and the fact that it's also his last name is not lost on him. Finally, Chris says it's important to zero in on the true value of your product. What about your product do people really want? Chris's latest company, Koya, offers delicious, refrigerated, ready-to-drink, plant-based protein.

Lastly, John brings up the idea that the perfect recipe for greatness has two ingredients, constant learning and a bias toward deliberate action. When you combine those things, choosing growth time and time again, while also constantly taking action that go in concert with that growth, that's when things really start to happen.

Lastly, John brings up the idea that the perfect recipe for greatness has two ingredients, constant learning and a bias toward deliberate action. When you combine those things, choosing growth time and time again, while also constantly taking action that go in concert with that growth, that's when things really start to happen.

John says that most people think in order to achieve monumental things, it comes down to grandiose moments. But that's not really how things work. It's constant forward motion, building upon short-term ambitions towards long-term aspirations. For the full interview and more, check out Action Catalyst episode 467 with John Miles.

John says that most people think in order to achieve monumental things, it comes down to grandiose moments. But that's not really how things work. It's constant forward motion, building upon short-term ambitions towards long-term aspirations. For the full interview and more, check out Action Catalyst episode 467 with John Miles.

As a young athlete, John used to have a huge issue psyching himself out before track and field meets to the point where he'd get sick. That changed when, like many great athletes, he learned to treat every practice like a real race and every day like a game day. When you fully devote yourself all the time, the anxiety melts away.

As a young athlete, John used to have a huge issue psyching himself out before track and field meets to the point where he'd get sick. That changed when, like many great athletes, he learned to treat every practice like a real race and every day like a game day. When you fully devote yourself all the time, the anxiety melts away.

Hello, Action Catalyst listeners. This is Adam Outland, and this is another episode of Overtime with Outland. This Overtime focuses on episode 467 with author, entrepreneur, and podcast host, John Miles. We learned a few different things from our interview with John Miles. The first of which is that there's no such thing as a practice mentality.

Hello, Action Catalyst listeners. This is Adam Outland, and this is another episode of Overtime with Outland. This Overtime focuses on episode 467 with author, entrepreneur, and podcast host, John Miles. We learned a few different things from our interview with John Miles. The first of which is that there's no such thing as a practice mentality.

It's something John has continued to carry over into his professional life. John also brings up the idea of being a gardener leader. Just as a gardener needs to be there to plant the seeds and give nourishment, sitting over the plants day and night staring at them isn't going to make them grow any better or faster. Leaders need to have this philosophy of being eyes on but hands off.

It's something John has continued to carry over into his professional life. John also brings up the idea of being a gardener leader. Just as a gardener needs to be there to plant the seeds and give nourishment, sitting over the plants day and night staring at them isn't going to make them grow any better or faster. Leaders need to have this philosophy of being eyes on but hands off.

The third point was to stop living like a pinball. You may have heard the phrase living life on autopilot, but John thinks that's the wrong analogy. When you're on autopilot, we're typically doing the same thing, but it's generally still taking us into a positive direction. He says the better metaphor for how so many of us are living our lives is as a pinball.

The third point was to stop living like a pinball. You may have heard the phrase living life on autopilot, but John thinks that's the wrong analogy. When you're on autopilot, we're typically doing the same thing, but it's generally still taking us into a positive direction. He says the better metaphor for how so many of us are living our lives is as a pinball.

letting the world around us influence everything we do. Just as we get distracted in a game of pinball by the noises and the lights, in our lives we're distracted by social media, naysayers, and others. We're not intentional about learning how to play the game instead of it playing us. You can make the choice to live intentionally, or you can choose to continue to live like a pinball.

letting the world around us influence everything we do. Just as we get distracted in a game of pinball by the noises and the lights, in our lives we're distracted by social media, naysayers, and others. We're not intentional about learning how to play the game instead of it playing us. You can make the choice to live intentionally, or you can choose to continue to live like a pinball.

And then that person got complacent and somebody else said, I'm going to change things and give another way to satisfy that need. Commerce begins and competition follows. Change itself isn't necessarily good or bad. It's only the response to change that separates winners from losers. Finally, James shared a very simple system for how he decides where to funnel his time. It's two basic questions.

And then that person got complacent and somebody else said, I'm going to change things and give another way to satisfy that need. Commerce begins and competition follows. Change itself isn't necessarily good or bad. It's only the response to change that separates winners from losers. Finally, James shared a very simple system for how he decides where to funnel his time. It's two basic questions.

where am I going to either learn the most or contribute the most? Is it something I will learn from or something where my specific experience and talents can really make a big impact, maybe more than any other individual could in the same position? That's the criteria. Bonus points if it's also something fun. So for this and more, please listen to episode 471 It's really an amazing episode.

where am I going to either learn the most or contribute the most? Is it something I will learn from or something where my specific experience and talents can really make a big impact, maybe more than any other individual could in the same position? That's the criteria. Bonus points if it's also something fun. So for this and more, please listen to episode 471 It's really an amazing episode.

Whenever you get a chance to hear someone that's been in a leadership role or two Titanic companies during periods of incredible change, there's a tremendous amount that we get to learn. So for more, episode 471 with James Keys.

Whenever you get a chance to hear someone that's been in a leadership role or two Titanic companies during periods of incredible change, there's a tremendous amount that we get to learn. So for more, episode 471 with James Keys.

This is supposedly a quote by Einstein, which James loves. And he explains how innovation arises from curiosity and from applying actual fun to some kind of hard discipline. For example, playing music is a really heavy use of mathematics. He says it's important to try everything, even if you just dabble in it. Why just look at art? Why not practice it?

This is supposedly a quote by Einstein, which James loves. And he explains how innovation arises from curiosity and from applying actual fun to some kind of hard discipline. For example, playing music is a really heavy use of mathematics. He says it's important to try everything, even if you just dabble in it. Why just look at art? Why not practice it?

Hello, Action Catalyst listeners. Welcome to Overtime with Outland. This is for episode 471 with author and former CEO of Blockbuster Inc. and 7-Eleven, James Keyes. We had some great takeaways from this episode. And here are just a few of the nuggets that we extracted from him in the interview. Number one, creativity is intelligence having fun.

Hello, Action Catalyst listeners. Welcome to Overtime with Outland. This is for episode 471 with author and former CEO of Blockbuster Inc. and 7-Eleven, James Keyes. We had some great takeaways from this episode. And here are just a few of the nuggets that we extracted from him in the interview. Number one, creativity is intelligence having fun.

And then the next time you go to a museum, after you've played around with mixing colors or painting or sculpting, you'll look at a great masterpiece and you'll have such a deeper appreciation for it. This can be applied to anything. Number two, CEO stands for change equals opportunity. I love this point that he made that the role of a CEO is to deal with change, good or bad,

And then the next time you go to a museum, after you've played around with mixing colors or painting or sculpting, you'll look at a great masterpiece and you'll have such a deeper appreciation for it. This can be applied to anything. Number two, CEO stands for change equals opportunity. I love this point that he made that the role of a CEO is to deal with change, good or bad,

and to confidently make decisions around that change and have the clarity to break complex things into really simple terms and communicate it. Those are the three gifts, change, confidence, and clarity that James says anyone can use to find their own personal or professional success. Point number three, speaking of change, James says leadership is all about change.

and to confidently make decisions around that change and have the clarity to break complex things into really simple terms and communicate it. Those are the three gifts, change, confidence, and clarity that James says anyone can use to find their own personal or professional success. Point number three, speaking of change, James says leadership is all about change.

Constant, inevitable, lifelong change. Constantly changing as a leader, being able to adapt to different circumstances, different times, different styles, different people. He says that change is at the very root of all commerce, all business. How does any business begin? Someone needed something and someone satisfied that need and got paid for it.

Constant, inevitable, lifelong change. Constantly changing as a leader, being able to adapt to different circumstances, different times, different styles, different people. He says that change is at the very root of all commerce, all business. How does any business begin? Someone needed something and someone satisfied that need and got paid for it.

And Bill says Elon Musk is doing the same thing today with his companies. A solution versus a fix to a problem. The words may sound similar, but the difference is huge. And for the full interview, check out Action Catalyst episode 460 with Bill Rancic.

And Bill says Elon Musk is doing the same thing today with his companies. A solution versus a fix to a problem. The words may sound similar, but the difference is huge. And for the full interview, check out Action Catalyst episode 460 with Bill Rancic.

Number one, you don't learn much from success. Like so many other entrepreneurs, Bill believes in failure and being comfortable with it. He especially believes that the effect social media is having on our younger generations, where all they see is the success and the victory, and no one shares the struggle and the failure, is creating unrealistic ideas of how the world works.

Number one, you don't learn much from success. Like so many other entrepreneurs, Bill believes in failure and being comfortable with it. He especially believes that the effect social media is having on our younger generations, where all they see is the success and the victory, and no one shares the struggle and the failure, is creating unrealistic ideas of how the world works.

Action Catalyst listeners, welcome back to Overtime with Outland. This is going to be for episode 460 with entrepreneur and television personality, Bill Rancic. In this episode, we learned a handful of things from someone that's been really successful in career, business, and show business. And we peeled back the layers to figure three things that would be really beneficial for our listeners here.

Action Catalyst listeners, welcome back to Overtime with Outland. This is going to be for episode 460 with entrepreneur and television personality, Bill Rancic. In this episode, we learned a handful of things from someone that's been really successful in career, business, and show business. And we peeled back the layers to figure three things that would be really beneficial for our listeners here.

And it's possibly hindering the development of young entrepreneurs. He says that making a mistake isn't failure. Making the same mistake twice is. Number two, as a leader, treat yourself like the conductor of an orchestra. The conductor doesn't play an instrument himself. He doesn't do all the work himself.

And it's possibly hindering the development of young entrepreneurs. He says that making a mistake isn't failure. Making the same mistake twice is. Number two, as a leader, treat yourself like the conductor of an orchestra. The conductor doesn't play an instrument himself. He doesn't do all the work himself.

He hires the very best people and then knows how to get the best out of each of them individually, as well as together as a team. Be a conductor. Set the tempo for your team and help them get the most out of themselves for the business. Number three, have a mindset of creating solutions more so than fixing problems. That might sound like the same thing, but it isn't.

He hires the very best people and then knows how to get the best out of each of them individually, as well as together as a team. Be a conductor. Set the tempo for your team and help them get the most out of themselves for the business. Number three, have a mindset of creating solutions more so than fixing problems. That might sound like the same thing, but it isn't.

There's always going to be problems. Even the things designed to fix problems could one day develop problems themselves. Make your goal with the service you provide or product you create about creating a solution, maybe even anticipating a solution someone didn't even know they wanted or needed. Apple was famous for doing this with its products.

There's always going to be problems. Even the things designed to fix problems could one day develop problems themselves. Make your goal with the service you provide or product you create about creating a solution, maybe even anticipating a solution someone didn't even know they wanted or needed. Apple was famous for doing this with its products.

The world's deep needs are infinite. There will never stop being needs all over the globe. But if you start with your deep joy, your passion, you'll always be on the right path. Number four, create an expert team rather than just a team of experts. They're not the same thing.

The world's deep needs are infinite. There will never stop being needs all over the globe. But if you start with your deep joy, your passion, you'll always be on the right path. Number four, create an expert team rather than just a team of experts. They're not the same thing.

People who work seamlessly across boundaries who understand what the goal is and have the ability to trust each other to come up with the ideas. He cites the Kansas City Chiefs as his prime example. He said, or how to cover against other players. And every single member is involved. That's an expert team taking, as Tom calls it, creative chemistry.

People who work seamlessly across boundaries who understand what the goal is and have the ability to trust each other to come up with the ideas. He cites the Kansas City Chiefs as his prime example. He said, or how to cover against other players. And every single member is involved. That's an expert team taking, as Tom calls it, creative chemistry.

For these tips and so, so much more, check out the interview in Action Catalyst episode 468 with Dr. Tom Mayer. Honestly, this is one of my favorite interviews. I enjoyed it so much and I got so much from my conversation with him. So I'd really encourage you to listen to episode 468, Dr. Tom Mayer.

For these tips and so, so much more, check out the interview in Action Catalyst episode 468 with Dr. Tom Mayer. Honestly, this is one of my favorite interviews. I enjoyed it so much and I got so much from my conversation with him. So I'd really encourage you to listen to episode 468, Dr. Tom Mayer.

Number one, when it comes to building your team, put relationships over resumes. When Tom was hired as the medical director for the NFL Players Association, it wasn't because his resume rose to the top of the stack. He had a personal relationship with the executive director of the association.

Number one, when it comes to building your team, put relationships over resumes. When Tom was hired as the medical director for the NFL Players Association, it wasn't because his resume rose to the top of the stack. He had a personal relationship with the executive director of the association.

Listeners, welcome back to the Action Catalyst. This is Overtime with Outland. And today we're going to be talking about episode 468 with author, physician, and medical director for the NFL Players Association, Dr. Tom Mayer. In this episode, we reap the benefit of a lot of Tom's experience, which is quite extensive. And from that experience, we gathered a lot of great insights.

Listeners, welcome back to the Action Catalyst. This is Overtime with Outland. And today we're going to be talking about episode 468 with author, physician, and medical director for the NFL Players Association, Dr. Tom Mayer. In this episode, we reap the benefit of a lot of Tom's experience, which is quite extensive. And from that experience, we gathered a lot of great insights.

He'd seen him in the other leadership situations before and knew he had what it took to meet the demands of the job. It wasn't a matter of having a longer list of credentials. It was honestly a matter of trust and confidence. Tom never forgot that a relationship is always more powerful than even the best resume. Number two, work on sucking down versus sucking up.

He'd seen him in the other leadership situations before and knew he had what it took to meet the demands of the job. It wasn't a matter of having a longer list of credentials. It was honestly a matter of trust and confidence. Tom never forgot that a relationship is always more powerful than even the best resume. Number two, work on sucking down versus sucking up.

Tom saw this firsthand when he responded to the attack on the Pentagon in 9-11. Generals and other high-powered figures were all over the scene, but those weren't the people getting their hands dirty, sorting through the rubble, helping the wounded. Tom knew that to get things done, it's not about sucking up to those with the big titles.

Tom saw this firsthand when he responded to the attack on the Pentagon in 9-11. Generals and other high-powered figures were all over the scene, but those weren't the people getting their hands dirty, sorting through the rubble, helping the wounded. Tom knew that to get things done, it's not about sucking up to those with the big titles.

It's about sucking down to the ones who are doing the day-to-day tasks. He calls these people the we suite. And he says that's who we should be giving attention to, not necessarily the C-suite. Number three, Tom says that your purpose is found where your deep joy intersects with the world's deepest needs. But the order is important. You have to start with your deep joy, not the world's needs.

It's about sucking down to the ones who are doing the day-to-day tasks. He calls these people the we suite. And he says that's who we should be giving attention to, not necessarily the C-suite. Number three, Tom says that your purpose is found where your deep joy intersects with the world's deepest needs. But the order is important. You have to start with your deep joy, not the world's needs.

If you grip sand too tightly in your hand, it tends to slip through your fingers. If you cradle it, it's the only way to actually hold it all. People and ideas are the same way. Only worrying about controlling what you can really control. Maybe we think something is really important in a given moment, but hold it loosely and don't get too obsessed with an idea. Number two, be like Switzerland.

If you grip sand too tightly in your hand, it tends to slip through your fingers. If you cradle it, it's the only way to actually hold it all. People and ideas are the same way. Only worrying about controlling what you can really control. Maybe we think something is really important in a given moment, but hold it loosely and don't get too obsessed with an idea. Number two, be like Switzerland.

Welcome back, Action Catalyst listeners. This is Overtime with Outland, and today we'll be talking about episode 463 with Ron Alford, Senior Partner and VP of Recruiting, Executive Coach, and Speaker at Southwestern Consulting. In Ron's episode, we tackle a few anecdotes that were really powerful for me that I want to share with you. Number one, Ron chooses to hold things loosely.

Welcome back, Action Catalyst listeners. This is Overtime with Outland, and today we'll be talking about episode 463 with Ron Alford, Senior Partner and VP of Recruiting, Executive Coach, and Speaker at Southwestern Consulting. In Ron's episode, we tackle a few anecdotes that were really powerful for me that I want to share with you. Number one, Ron chooses to hold things loosely.

Neutrality in the moment is fine. Ron says on certain issues, he has absolute principles and convictions he'd die for. But a lot of things are worth letting go. The ego often makes us think we have to be right, which means others have to be wrong. And someone just as wise across the aisle is saying the same thing about you. But oftentimes there can be truth on both sides. So listen first.

Neutrality in the moment is fine. Ron says on certain issues, he has absolute principles and convictions he'd die for. But a lot of things are worth letting go. The ego often makes us think we have to be right, which means others have to be wrong. And someone just as wise across the aisle is saying the same thing about you. But oftentimes there can be truth on both sides. So listen first.

Don't be quick to judge or quick to speak, but slower to ask questions and try to understand. Point number three, Ron discusses diving into the data, but trusting your gut. Data, trends, analytics are all very important and a good start for decision-making, but the pendulum could swing both ways.

Don't be quick to judge or quick to speak, but slower to ask questions and try to understand. Point number three, Ron discusses diving into the data, but trusting your gut. Data, trends, analytics are all very important and a good start for decision-making, but the pendulum could swing both ways.

You could dig your grave with the amount of data there is to sift through and analyze and interpret that data and unpack it incorrectly. You could be paralyzed by it. So in the end, you still need to trust your gut. And as Ron says, trust your heart. For more on this interview, check out Action Catalyst episode 463 with Ron Alford.

You could dig your grave with the amount of data there is to sift through and analyze and interpret that data and unpack it incorrectly. You could be paralyzed by it. So in the end, you still need to trust your gut. And as Ron says, trust your heart. For more on this interview, check out Action Catalyst episode 463 with Ron Alford.

Yeah, really well said. You know, one question that's somewhat related to this is you had a name change from E1 to Southwestern Ventures. What spurred that and what's the significance in changing that name?

Yeah, really well said. You know, one question that's somewhat related to this is you had a name change from E1 to Southwestern Ventures. What spurred that and what's the significance in changing that name?

Welcome, Action Catalyst listeners. Today, we have Preet Martin. Preet now serves as the president of Southwestern Ventures, formerly E1 Ventures, founded as part of the Southwestern family of companies to create career and entrepreneurial opportunities for young people across Europe. Preet, welcome to the show.

Welcome, Action Catalyst listeners. Today, we have Preet Martin. Preet now serves as the president of Southwestern Ventures, formerly E1 Ventures, founded as part of the Southwestern family of companies to create career and entrepreneurial opportunities for young people across Europe. Preet, welcome to the show.

I love it. Kind of the vision that there's more scale than what the initial name implied.

I love it. Kind of the vision that there's more scale than what the initial name implied.

Embrace that. Yeah, I love it. Well, just as we tie up here, we always like to do a little lightning round of questions. Just very quick answers, but interesting things for our listeners to hear. Sure. All right. What's the one habit or practice that saves you the most time each day?

Embrace that. Yeah, I love it. Well, just as we tie up here, we always like to do a little lightning round of questions. Just very quick answers, but interesting things for our listeners to hear. Sure. All right. What's the one habit or practice that saves you the most time each day?

Good way to start your day and get your head on right before you tackle all the things that maybe you can't control. What about success? What does success mean to you today?

Good way to start your day and get your head on right before you tackle all the things that maybe you can't control. What about success? What does success mean to you today?

It's making the little progress. That's great. And then any book or podcast you've listened to recently that stuck with you?

It's making the little progress. That's great. And then any book or podcast you've listened to recently that stuck with you?

Besides the Action Catalyst. I mean, I know that's your number, but besides that one.

Besides the Action Catalyst. I mean, I know that's your number, but besides that one.

Very cool. Thank you for sharing that. That's great. This has been a great episode. Thanks for sharing some of your wisdom with us, your journey and what's happening at Southwestern Ventures. I appreciate your time.

Very cool. Thank you for sharing that. That's great. This has been a great episode. Thanks for sharing some of your wisdom with us, your journey and what's happening at Southwestern Ventures. I appreciate your time.

We want at least a couple of embarrassing stories from your youth.

We want at least a couple of embarrassing stories from your youth.

This is your host, Adam Outland. And outside of this podcast, I'm also the leader for a division of our company, Southwestern Consulting, and our division is the Southwestern Student Coaching Program. And that division, we started back in 2020 because the desire we had was to take all these skills that we've equipped executives with for

This is your host, Adam Outland. And outside of this podcast, I'm also the leader for a division of our company, Southwestern Consulting, and our division is the Southwestern Student Coaching Program. And that division, we started back in 2020 because the desire we had was to take all these skills that we've equipped executives with for

Over a decade, I've coached executives and managers and sales professionals on the skills, the habits, the motivation, and the systems to be successful in their job and in life.

Over a decade, I've coached executives and managers and sales professionals on the skills, the habits, the motivation, and the systems to be successful in their job and in life.

And what we realized from working with 30, 40, 50 year olds was if we could have gotten to them when they were in ninth grade, in middle school, in high school, and equipped them with the same things we're teaching them now, the ripple effects would be huge.

And what we realized from working with 30, 40, 50 year olds was if we could have gotten to them when they were in ninth grade, in middle school, in high school, and equipped them with the same things we're teaching them now, the ripple effects would be huge.

And so back in 2020, we decided to formulate a coaching program for youth, equipping youth with the same types of skill development that we typically work on with adults. We just apply it to their world.

And so back in 2020, we decided to formulate a coaching program for youth, equipping youth with the same types of skill development that we typically work on with adults. We just apply it to their world.

And what that looks like is teaching them the study skills, the communication skills that they can use every day in the classroom and outside the classroom, coaching them on the mindset and the motivation of someone who's a top performer. And what does that mean? It means helping a young teenager create and craft a vision for themselves. Because without a vision, we perish.

And what that looks like is teaching them the study skills, the communication skills that they can use every day in the classroom and outside the classroom, coaching them on the mindset and the motivation of someone who's a top performer. And what does that mean? It means helping a young teenager create and craft a vision for themselves. Because without a vision, we perish.

But with a vision, we can be equipped with the motivation to dig into our study habits. We can see the connection between our future and the excellence that we have to form in run. And we also work on the emotional intelligence.

But with a vision, we can be equipped with the motivation to dig into our study habits. We can see the connection between our future and the excellence that we have to form in run. And we also work on the emotional intelligence.

It's how we balance our emotions and manage those emotions when they come up in a way that allows us to communicate effectively with others and to communicate with ourselves. It's about equipping young people with self-talk. That means equipping them with the language that they can use to better direct their thoughts and their mind to accomplish their goals and their aims.

It's how we balance our emotions and manage those emotions when they come up in a way that allows us to communicate effectively with others and to communicate with ourselves. It's about equipping young people with self-talk. That means equipping them with the language that they can use to better direct their thoughts and their mind to accomplish their goals and their aims.

Yeah, perfect. So give me a little bit of your story. How did you find the role and position that you're in today with Southwestern Ventures?

Yeah, perfect. So give me a little bit of your story. How did you find the role and position that you're in today with Southwestern Ventures?

And lastly, we equip them with the systems. That means for us, the tools, the time management, and the organization strategies are to not just work hard in life, but to work smart. And when we combine all these different areas that we work with our teens on, what we find is that they form the habits early in life that allows them to achieve their goals later in life and even right now.

And lastly, we equip them with the systems. That means for us, the tools, the time management, and the organization strategies are to not just work hard in life, but to work smart. And when we combine all these different areas that we work with our teens on, what we find is that they form the habits early in life that allows them to achieve their goals later in life and even right now.

And so our passion is to equip as many young people across this world as we can. And we're doing pretty good so far. We've got teens in seven different countries who have been through our coaching program to date. We've worked with over 400 teens, and we would love to be able to serve you as well. Here's how it works. If you want to investigate coaching, we start with a parent consultation.

And so our passion is to equip as many young people across this world as we can. And we're doing pretty good so far. We've got teens in seven different countries who have been through our coaching program to date. We've worked with over 400 teens, and we would love to be able to serve you as well. Here's how it works. If you want to investigate coaching, we start with a parent consultation.

That's a free call to discuss your students' particular needs and our program details. We work with Olympic athletes all the way down to teens that are just struggling to motivate themselves to do the daily work necessary in their class. So wherever your teen is, we'll meet them where they are and get them to the next level. And that starts with a parent consultation with you.

That's a free call to discuss your students' particular needs and our program details. We work with Olympic athletes all the way down to teens that are just struggling to motivate themselves to do the daily work necessary in their class. So wherever your teen is, we'll meet them where they are and get them to the next level. And that starts with a parent consultation with you.

A student planning session, that's the next step. If we agree that the value that coaching can bring matches your team, then we will move to a student planning session. It's basically a free one-on-one coaching session with your team. And that is designed to support them, but it's also designed to ask a lot of questions to help explore whether or not they want to be coached.

A student planning session, that's the next step. If we agree that the value that coaching can bring matches your team, then we will move to a student planning session. It's basically a free one-on-one coaching session with your team. And that is designed to support them, but it's also designed to ask a lot of questions to help explore whether or not they want to be coached.

Because at the end of the day, they ultimately have to be the one that pulls the trigger. And then after your student planning session, We get them paired with the right coach for them. We have an amazing staff of coaches from ex-division one athletes, people who've come from the Ivy League system.

Because at the end of the day, they ultimately have to be the one that pulls the trigger. And then after your student planning session, We get them paired with the right coach for them. We have an amazing staff of coaches from ex-division one athletes, people who've come from the Ivy League system.

We have coaches who have come from entrepreneurial backgrounds and acting backgrounds, so we can pair them with the right fit for them. And then once they partner with their coach, they'll benefit from two coaching sessions a month to really zone in on their personal growth and their skill development.

We have coaches who have come from entrepreneurial backgrounds and acting backgrounds, so we can pair them with the right fit for them. And then once they partner with their coach, they'll benefit from two coaching sessions a month to really zone in on their personal growth and their skill development.

So if you're ready to give your student the tools they need to be successful, click the link in the show notes. for more information and to make sure you can schedule your free parent consultation today.

So if you're ready to give your student the tools they need to be successful, click the link in the show notes. for more information and to make sure you can schedule your free parent consultation today.

You got paused for a second. How did you make money playing video games?

You got paused for a second. How did you make money playing video games?

Well, anytime if you're still in school, that's amazing.

Well, anytime if you're still in school, that's amazing.

So you knew maybe being a financial advisor was not your path? Not in the past, yeah.

So you knew maybe being a financial advisor was not your path? Not in the past, yeah.

Any nosebleeds the first time you sold books?

Any nosebleeds the first time you sold books?

Wow. That's fantastic. That also does positive things for your confidence in this arena of sales and working with people, right?

Wow. That's fantastic. That also does positive things for your confidence in this arena of sales and working with people, right?

So then jump to Southwestern Ventures. When did that transition happen between selling books and this initiative?

So then jump to Southwestern Ventures. When did that transition happen between selling books and this initiative?

And for our listeners, I guess, some perspective is in 2020 when COVID hit, one of the challenges for your organization, continuing to lead students from Europe coming to the States to sell, that became a much more difficult proposition.

And for our listeners, I guess, some perspective is in 2020 when COVID hit, one of the challenges for your organization, continuing to lead students from Europe coming to the States to sell, that became a much more difficult proposition.

Talk about taking lemons and turning them into lemonade.

Talk about taking lemons and turning them into lemonade.

Absolutely. So how do we define Southwestern Ventures today? It's a combination of a number of businesses in and of itself. Is that correct?

Absolutely. So how do we define Southwestern Ventures today? It's a combination of a number of businesses in and of itself. Is that correct?

Stig Brodersen And Preet, for you, what are the muscles that you get to exercise as president of Southwestern Ventures? What are the new muscles?

Stig Brodersen And Preet, for you, what are the muscles that you get to exercise as president of Southwestern Ventures? What are the new muscles?

Literally some life-changing moments during that time for you, right? Yeah, absolutely. Yeah. I guess one of the more recent ventures was not your father's root beer.

Literally some life-changing moments during that time for you, right? Yeah, absolutely. Yeah. I guess one of the more recent ventures was not your father's root beer.

That's so interesting. It's like your beverages reflect your state in life. Like you see high energy, like go get it in the beginning. And then it's more like this calm, healthy.

That's so interesting. It's like your beverages reflect your state in life. Like you see high energy, like go get it in the beginning. And then it's more like this calm, healthy.

I love that you found and gravitated towards things that reflected that for you, right? That you pursued products that you were passionate about. First, just a quick lightning round. Sure. One thing that I always wanted to know from guests is what's one piece of advice you're really glad you didn't listen to?

I love that you found and gravitated towards things that reflected that for you, right? That you pursued products that you were passionate about. First, just a quick lightning round. Sure. One thing that I always wanted to know from guests is what's one piece of advice you're really glad you didn't listen to?

I can't imagine. We're going to talk about your whole successful commercial enterprises. But I'm always kind of curious. Usually... You know, high school or even a young recent graduate isn't necessarily thinking like, man, I'm going to start all these amazing beverage companies. I got to know what were you on the track to do or what were you thinking you were going to do?

I can't imagine. We're going to talk about your whole successful commercial enterprises. But I'm always kind of curious. Usually... You know, high school or even a young recent graduate isn't necessarily thinking like, man, I'm going to start all these amazing beverage companies. I got to know what were you on the track to do or what were you thinking you were going to do?

Love that. One of the things that I think is a lot of our listeners wonder is when you're dealing with a large organization, a large team, and you're responsible for leading it, time is one of the most scarce resources that you have. Yeah. What's one habit or practice that you feel saves you the most time each day?

Love that. One of the things that I think is a lot of our listeners wonder is when you're dealing with a large organization, a large team, and you're responsible for leading it, time is one of the most scarce resources that you have. Yeah. What's one habit or practice that you feel saves you the most time each day?

Yeah. At the very beginning of this podcast, you said, as a young man, success meant to you making as much money as possible. That's a paradox phrase, but you said money was number one. Define what success means to you now and how you know when you've achieved it.

Yeah. At the very beginning of this podcast, you said, as a young man, success meant to you making as much money as possible. That's a paradox phrase, but you said money was number one. Define what success means to you now and how you know when you've achieved it.

Two last quick questions. One, morning routine. What does it look like in the morning if you have your ideal routine?

Two last quick questions. One, morning routine. What does it look like in the morning if you have your ideal routine?

I'm going to rephrase this question I typically ask for you. Typically, I might ask you, what advice would you give a 21-year-old version of yourself? But I'm going to change it and say, what's the piece of advice or the value you really hope to instill in your kids?

I'm going to rephrase this question I typically ask for you. Typically, I might ask you, what advice would you give a 21-year-old version of yourself? But I'm going to change it and say, what's the piece of advice or the value you really hope to instill in your kids?

Yeah. It's so interesting that so many people misidentify failure and mistakes, right? Like they think failure is this horrible thing that they should avoid at all costs. And from experience interviewing all of these brilliant people like yourself, you've built multiple successful enterprises. Failure is something to almost, you have to embrace failure.

Yeah. It's so interesting that so many people misidentify failure and mistakes, right? Like they think failure is this horrible thing that they should avoid at all costs. And from experience interviewing all of these brilliant people like yourself, you've built multiple successful enterprises. Failure is something to almost, you have to embrace failure.

Life is happening for you. I really like that one. I'm going to take that with me. Chris, this has been a fantastic interview. I know you just mentioned and published this book, Blackout Punch, an entrepreneur's journey from chaos to clarity, which I think will be great for so many of our listeners because that's the journey many of them are on.

Life is happening for you. I really like that one. I'm going to take that with me. Chris, this has been a fantastic interview. I know you just mentioned and published this book, Blackout Punch, an entrepreneur's journey from chaos to clarity, which I think will be great for so many of our listeners because that's the journey many of them are on.

So thanks for giving us some of your wisdom here today and some anecdotes for our folks to take home with them. Yeah, it was fun. Thanks for having me on.

So thanks for giving us some of your wisdom here today and some anecdotes for our folks to take home with them. Yeah, it was fun. Thanks for having me on.

This is your host, Adam Outland. And outside of this podcast, I'm also the leader for a division of our company, Southwestern Consulting, and our division is the Southwestern Student Coaching Program. And that division, we started back in 2020 because the desire we had was to take all these skills that we've equipped executives with for

This is your host, Adam Outland. And outside of this podcast, I'm also the leader for a division of our company, Southwestern Consulting, and our division is the Southwestern Student Coaching Program. And that division, we started back in 2020 because the desire we had was to take all these skills that we've equipped executives with for

Over a decade, I've coached executives and managers and sales professionals on the skills, the habits, the motivation, and the systems to be successful in their job and in life.

Over a decade, I've coached executives and managers and sales professionals on the skills, the habits, the motivation, and the systems to be successful in their job and in life.

And what we realized from working with 30, 40, 50 year olds was if we could have gotten to them when they were in ninth grade, in middle school, in high school, and equipped them with the same things we're teaching them now, the ripple effects would be huge. And so back in 2020, we decided to formulate a coaching program for youth

And what we realized from working with 30, 40, 50 year olds was if we could have gotten to them when they were in ninth grade, in middle school, in high school, and equipped them with the same things we're teaching them now, the ripple effects would be huge. And so back in 2020, we decided to formulate a coaching program for youth

equipping youth with the same types of skill development that we typically work on with adults. We just apply it to their world. And what that looks like is teaching them the study skills, the communication skills that they can use every day in the classroom and outside the classroom, coaching them on the mindset and the motivation of someone who's a top performer And what does that mean?

equipping youth with the same types of skill development that we typically work on with adults. We just apply it to their world. And what that looks like is teaching them the study skills, the communication skills that they can use every day in the classroom and outside the classroom, coaching them on the mindset and the motivation of someone who's a top performer And what does that mean?

It means helping a young teenager create and craft a vision for themselves. Because without a vision, we perish. But with a vision, we can be equipped with the motivation to dig into our study habits. We can see the connection between our future and the excellence that we have to form our habits now to be successful in the long run. And we also work on the emotional intelligence.

It means helping a young teenager create and craft a vision for themselves. Because without a vision, we perish. But with a vision, we can be equipped with the motivation to dig into our study habits. We can see the connection between our future and the excellence that we have to form our habits now to be successful in the long run. And we also work on the emotional intelligence.

It's how we balance our emotions and manage those emotions when they come up in a way that allows us to communicate effectively with others and to communicate with ourselves. It's about equipping young people with self-talk. That means equipping them with the language that they can use to better direct their thoughts and their mind to accomplish their goals and their aims.

It's how we balance our emotions and manage those emotions when they come up in a way that allows us to communicate effectively with others and to communicate with ourselves. It's about equipping young people with self-talk. That means equipping them with the language that they can use to better direct their thoughts and their mind to accomplish their goals and their aims.

And lastly, we equip them with the systems. That means for us, the tools, the time management, and the organization strategies are to not just work hard in life, but to work smart. And when we combine all these different areas that we work with our teens on, what we find is that they form the habits early in life that allows them to achieve their goals later in life and even right now.

And lastly, we equip them with the systems. That means for us, the tools, the time management, and the organization strategies are to not just work hard in life, but to work smart. And when we combine all these different areas that we work with our teens on, what we find is that they form the habits early in life that allows them to achieve their goals later in life and even right now.

And so our passion is to equip as many young people across this world as we can. And we're doing pretty good so far. We've got teens in seven different countries who have been through our coaching program to date. We've worked with over 400 teens, and we would love to be able to serve you as well. Here's how it works. If you want to investigate coaching, we start with a parent consultation.

And so our passion is to equip as many young people across this world as we can. And we're doing pretty good so far. We've got teens in seven different countries who have been through our coaching program to date. We've worked with over 400 teens, and we would love to be able to serve you as well. Here's how it works. If you want to investigate coaching, we start with a parent consultation.

That's a free call to discuss your students' particular needs and our program details. We work with Olympic athletes all the way down to teens that are just struggling to motivate themselves to do the daily work necessary in their class. So wherever your teen is, we'll meet them where they are and get them to the next level. And that starts with a parent consultation with you.

That's a free call to discuss your students' particular needs and our program details. We work with Olympic athletes all the way down to teens that are just struggling to motivate themselves to do the daily work necessary in their class. So wherever your teen is, we'll meet them where they are and get them to the next level. And that starts with a parent consultation with you.

A student planning session, that's the next step. If we agree that the value that coaching can bring matches your team, then we will move to a student planning session. It's basically a free one-on-one coaching session with your team. And that is designed to support them, but it's also designed to ask a lot of questions to help explore whether or not they want to be coached.

A student planning session, that's the next step. If we agree that the value that coaching can bring matches your team, then we will move to a student planning session. It's basically a free one-on-one coaching session with your team. And that is designed to support them, but it's also designed to ask a lot of questions to help explore whether or not they want to be coached.

Because at the end of the day, they ultimately have to be the one that pulls the trigger. And then after your student planning session, we get them paired with the right coach for them. We have an amazing staff of coaches from ex-Division I athletes, people who've come from the Ivy League system.

Because at the end of the day, they ultimately have to be the one that pulls the trigger. And then after your student planning session, we get them paired with the right coach for them. We have an amazing staff of coaches from ex-Division I athletes, people who've come from the Ivy League system.

We have coaches who have come from entrepreneurial backgrounds and acting backgrounds, so we can pair them with the right fit for them. And then once they partner with their coach, they'll benefit from two coaching sessions a month to really zone in on their personal growth and their skill development.

We have coaches who have come from entrepreneurial backgrounds and acting backgrounds, so we can pair them with the right fit for them. And then once they partner with their coach, they'll benefit from two coaching sessions a month to really zone in on their personal growth and their skill development.

So if you're ready to give your student the tools they need to be successful, click the link in the show notes for more information and to make sure you can schedule your free parent consultation today.

So if you're ready to give your student the tools they need to be successful, click the link in the show notes for more information and to make sure you can schedule your free parent consultation today.

I got to pay the bills. That's amazing. And so was that then the person that you ended up with in terms of working on this, on For Loco or-

I got to pay the bills. That's amazing. And so was that then the person that you ended up with in terms of working on this, on For Loco or-

What are some of the walls and challenges that you didn't expect in growing this thing?

What are some of the walls and challenges that you didn't expect in growing this thing?

Today's guest is Chris Hunter, the founder of several successful beverage brands, including 4Loco and Not Your Father's Root Beer. His new memoir, Blackout Punch, An Entrepreneur's Journey from Chaos to Clarity, tells the story. How are you?

Today's guest is Chris Hunter, the founder of several successful beverage brands, including 4Loco and Not Your Father's Root Beer. His new memoir, Blackout Punch, An Entrepreneur's Journey from Chaos to Clarity, tells the story. How are you?

We're talking you're growing to $10 million, $50 million, $100 million in revenue. Different challenges at different points, right? Can you give a few examples of what was challenging about getting to $10 million versus what it was like going to $100 million?

We're talking you're growing to $10 million, $50 million, $100 million in revenue. Different challenges at different points, right? Can you give a few examples of what was challenging about getting to $10 million versus what it was like going to $100 million?

Yeah, so you're hailing from Miami right now, but where did you grow up?

Yeah, so you're hailing from Miami right now, but where did you grow up?

Selling is just an external thing, right? Finding partnerships and selling and bringing in business is super important, but sales is a skill in general about communication. And you end up in leadership, finding yourself selling the vision to your people or selling lots of things internally to get it done.

Selling is just an external thing, right? Finding partnerships and selling and bringing in business is super important, but sales is a skill in general about communication. And you end up in leadership, finding yourself selling the vision to your people or selling lots of things internally to get it done.

And I'm kind of curious, I mean, one thing that popped out to me was the government regulations and a little battle that you had to kind of jump back into what you faced when you were faced with some of the government agencies trying to keep Four Local legal, right? How did your communication skills, how was that relevant in that issue?

And I'm kind of curious, I mean, one thing that popped out to me was the government regulations and a little battle that you had to kind of jump back into what you faced when you were faced with some of the government agencies trying to keep Four Local legal, right? How did your communication skills, how was that relevant in that issue?

Were you already like planning and thinking of coming to the States? Were you wanting to build a career in Ireland or what? Was that even floating through your mind at that time?

Were you already like planning and thinking of coming to the States? Were you wanting to build a career in Ireland or what? Was that even floating through your mind at that time?

Reminds me of a book called Tribal Leadership. I don't know if you've read this, but I think you'd like it. There's, you know, a category of stages that the Stanford professor observed in different culture and communities. The lowest level was like the kind you see in prisons, which is like defined by the affirmation, my life sucks. Yeah. That was the way they had to write it and put it.

Reminds me of a book called Tribal Leadership. I don't know if you've read this, but I think you'd like it. There's, you know, a category of stages that the Stanford professor observed in different culture and communities. The lowest level was like the kind you see in prisons, which is like defined by the affirmation, my life sucks. Yeah. That was the way they had to write it and put it.

They didn't see the way out. And then the second tier, it becomes a little bit less my life sucks and they can see others have it great. It's my life sucks, but other people have it great. There's someone near them that's succeeding, probably a manager or a leader. And then level three is I'm great, but you're not.

They didn't see the way out. And then the second tier, it becomes a little bit less my life sucks and they can see others have it great. It's my life sucks, but other people have it great. There's someone near them that's succeeding, probably a manager or a leader. And then level three is I'm great, but you're not.

And this is the prolific in the corporate world, lawyers, doctors, in an order to be the greatest, they can't have competition in their office, right? It's always proving it's a survivalist. And then level four is we are great. And level five is life is great. And there are very few companies that operate at that level.

And this is the prolific in the corporate world, lawyers, doctors, in an order to be the greatest, they can't have competition in their office, right? It's always proving it's a survivalist. And then level four is we are great. And level five is life is great. And there are very few companies that operate at that level.

But just kind of connecting these dots in my head as I hear you talk, it's a little bit of that. Am I hearing this somewhat right?

But just kind of connecting these dots in my head as I hear you talk, it's a little bit of that. Am I hearing this somewhat right?

Oh, yeah. And one of the things that you talk about is how to break the cycle of distraction. What does that look like in motion when you're working with someone?

Oh, yeah. And one of the things that you talk about is how to break the cycle of distraction. What does that look like in motion when you're working with someone?

What's your personal practice to remain clear? Because as I think we both agree, it's sometimes it's easy to see than others. It's harder even for us to apply some of this thinking to ourselves at times because it gets cloudy.

What's your personal practice to remain clear? Because as I think we both agree, it's sometimes it's easy to see than others. It's harder even for us to apply some of this thinking to ourselves at times because it gets cloudy.

Having done a lot of these transformative things yourself, put them in motion for clients, what advice would you give yourself many years ago? What do you think that young version of yourself could use?

Having done a lot of these transformative things yourself, put them in motion for clients, what advice would you give yourself many years ago? What do you think that young version of yourself could use?

What a great note to end on. Great conversation, Patrick. Really enjoyed it.

What a great note to end on. Great conversation, Patrick. Really enjoyed it.

This is your host, Adam Outland. And outside of this podcast, I'm also the leader for a division of our company, Southwestern Consulting, and our division is the Southwestern Student Coaching Program. And that division, we started back in 2020 because the desire we had was to take all these skills that we've equipped executives with for

This is your host, Adam Outland. And outside of this podcast, I'm also the leader for a division of our company, Southwestern Consulting, and our division is the Southwestern Student Coaching Program. And that division, we started back in 2020 because the desire we had was to take all these skills that we've equipped executives with for

Yeah. Yeah. A lot of drywall prefabrication, not a lot of stone cathedrals that were modernized.

Yeah. Yeah. A lot of drywall prefabrication, not a lot of stone cathedrals that were modernized.

Over a decade, I've coached executives and managers and sales professionals on the skills, the habits, the motivation, and the systems to be successful in their job and in life.

Over a decade, I've coached executives and managers and sales professionals on the skills, the habits, the motivation, and the systems to be successful in their job and in life.

And what we realized from working with 30, 40, 50 year olds was if we could have gotten to them when they were in ninth grade, in middle school, in high school, and equipped them with the same things we're teaching them now, the ripple effects would be huge. And so back in 2020, we decided to formulate a coaching program for youth

And what we realized from working with 30, 40, 50 year olds was if we could have gotten to them when they were in ninth grade, in middle school, in high school, and equipped them with the same things we're teaching them now, the ripple effects would be huge. And so back in 2020, we decided to formulate a coaching program for youth

equipping youth with the same types of skill development that we typically work on with adults. We just apply it to their world. And what that looks like is teaching them the study skills, the communication skills that they can use every day in the classroom and outside the classroom, coaching them on the mindset and the motivation of someone who's a top performer And what does that mean?

equipping youth with the same types of skill development that we typically work on with adults. We just apply it to their world. And what that looks like is teaching them the study skills, the communication skills that they can use every day in the classroom and outside the classroom, coaching them on the mindset and the motivation of someone who's a top performer And what does that mean?

It means helping a young teenager create and craft a vision for themselves. Because without a vision, we perish. But with a vision, we can be equipped with the motivation to dig into our study habits. We can see the connection between our future and the excellence that we have to form in our habits now to be successful in the long run. And we also work on the emotional intelligence.

It means helping a young teenager create and craft a vision for themselves. Because without a vision, we perish. But with a vision, we can be equipped with the motivation to dig into our study habits. We can see the connection between our future and the excellence that we have to form in our habits now to be successful in the long run. And we also work on the emotional intelligence.

It's how we balance our emotions and manage those emotions when they come up in a way that allows us to communicate effectively with others and to communicate with ourselves. It's about equipping young people with self-talk. That means equipping them with the language that they can use to better direct their thoughts and their mind to accomplish their goals and their aims.

It's how we balance our emotions and manage those emotions when they come up in a way that allows us to communicate effectively with others and to communicate with ourselves. It's about equipping young people with self-talk. That means equipping them with the language that they can use to better direct their thoughts and their mind to accomplish their goals and their aims.

Walk me through a little bit of your time in Ireland after that. I mean, going to school, developing, what were things that you started to gravitate to as you matured and aged up and how did that influence the direction you were headed?

Walk me through a little bit of your time in Ireland after that. I mean, going to school, developing, what were things that you started to gravitate to as you matured and aged up and how did that influence the direction you were headed?

And lastly, we equip them with the systems. That means for us, the tools, the time management and the organization strategies. to not just work hard in life, but to work smart. And when we combine all these different areas that we work with our teens on, what we find is that they form the habits early in life that allows them to achieve their goals later in life and even right now.

And lastly, we equip them with the systems. That means for us, the tools, the time management and the organization strategies. to not just work hard in life, but to work smart. And when we combine all these different areas that we work with our teens on, what we find is that they form the habits early in life that allows them to achieve their goals later in life and even right now.

And so our passion is to equip as many young people across this world as we can. And we're doing pretty good so far. We've got teens in seven different countries who have been through our coaching program to date. We've worked with over 400 teens, and we would love to be able to serve you as well. Here's how it works. If you want to investigate coaching, we start with a parent consultation.

And so our passion is to equip as many young people across this world as we can. And we're doing pretty good so far. We've got teens in seven different countries who have been through our coaching program to date. We've worked with over 400 teens, and we would love to be able to serve you as well. Here's how it works. If you want to investigate coaching, we start with a parent consultation.

That's a free call to discuss your students' particular needs and our program details. We work with Olympic athletes all the way down to teens that are just struggling to motivate themselves to do the daily work necessary in their class. So wherever your teen is, we'll meet them where they are and get them to the next level. And that starts with a parent consultation with you.

That's a free call to discuss your students' particular needs and our program details. We work with Olympic athletes all the way down to teens that are just struggling to motivate themselves to do the daily work necessary in their class. So wherever your teen is, we'll meet them where they are and get them to the next level. And that starts with a parent consultation with you.

A student planning session, that's the next step. If we agree that the value that coaching can bring matches your team, then we will move to a student planning session. It's basically a free one-on-one coaching session with your team. And that is designed to support them, but it's also designed to ask a lot of questions to help explore whether or not they want to be coached.

A student planning session, that's the next step. If we agree that the value that coaching can bring matches your team, then we will move to a student planning session. It's basically a free one-on-one coaching session with your team. And that is designed to support them, but it's also designed to ask a lot of questions to help explore whether or not they want to be coached.

Because at the end of the day, they ultimately have to be the one that pulls the trigger. And then after your student planning session, we get them paired with the right coach for them. We have an amazing staff of coaches from ex-division one athletes, people who've come from the Ivy League system.

Because at the end of the day, they ultimately have to be the one that pulls the trigger. And then after your student planning session, we get them paired with the right coach for them. We have an amazing staff of coaches from ex-division one athletes, people who've come from the Ivy League system.

We have coaches who have come from entrepreneurial backgrounds and acting backgrounds, so we can pair them with the right fit for them. And then once they partner with their coach, they'll benefit from two coaching sessions a month to really zone in on their personal growth and their skill development.

We have coaches who have come from entrepreneurial backgrounds and acting backgrounds, so we can pair them with the right fit for them. And then once they partner with their coach, they'll benefit from two coaching sessions a month to really zone in on their personal growth and their skill development.

So if you're ready to give your student the tools they need to be successful, click the link in the show notes for more information and to make sure you can schedule your free parent consultation today.

So if you're ready to give your student the tools they need to be successful, click the link in the show notes for more information and to make sure you can schedule your free parent consultation today.

I can only imagine. And what a cool exposure that you got to diversity through your own home with all these people coming through. So fast forward from this, you know, you've become a sought after speaker. What led to that type of work exactly?

I can only imagine. And what a cool exposure that you got to diversity through your own home with all these people coming through. So fast forward from this, you know, you've become a sought after speaker. What led to that type of work exactly?

Today's guest is Patrick McAndrew, a seasoned entrepreneur and high-performance coach and the founder and CEO of Hara, an exclusive membership community and network for the top 1% of entrepreneurs and business leaders. Patrick has a wealth of experience that merges cutting-edge technology with deep human insight, and we're excited to talk to him. Well, Patrick, so excited to chat with you today.

Today's guest is Patrick McAndrew, a seasoned entrepreneur and high-performance coach and the founder and CEO of Hara, an exclusive membership community and network for the top 1% of entrepreneurs and business leaders. Patrick has a wealth of experience that merges cutting-edge technology with deep human insight, and we're excited to talk to him. Well, Patrick, so excited to chat with you today.

My experience with a lot of these types of individuals who found a significant amount of comparative success in their business or their practice to be at the level I think we're talking about is that they have to have a lot of self-confidence in specifically what they're doing, meaning that they've developed somewhat of a And I don't mean they're all egoist, that they are dominated by it.

My experience with a lot of these types of individuals who found a significant amount of comparative success in their business or their practice to be at the level I think we're talking about is that they have to have a lot of self-confidence in specifically what they're doing, meaning that they've developed somewhat of a And I don't mean they're all egoist, that they are dominated by it.

But I find that a lot of them have to have gotten what they had. They have to have a certain amount of self-worth and self-value that they've crested over to accomplish things of a magnitude. And with that sometimes comes some defensiveness around change or a defensiveness of them maybe not verbalizing this. But I'm imagined you've maybe heard at some point, Patrick, you don't know my business.

But I find that a lot of them have to have gotten what they had. They have to have a certain amount of self-worth and self-value that they've crested over to accomplish things of a magnitude. And with that sometimes comes some defensiveness around change or a defensiveness of them maybe not verbalizing this. But I'm imagined you've maybe heard at some point, Patrick, you don't know my business.

You're coaching and providing a lot of value to, you say, kind of the 1% of the 1% in business. So if I somehow stumbled upon you in secondary school and I said, Patrick, what do you want to be when you grow up? What would a secondary school Patrick have shared? Yeah.

You're coaching and providing a lot of value to, you say, kind of the 1% of the 1% in business. So if I somehow stumbled upon you in secondary school and I said, Patrick, what do you want to be when you grow up? What would a secondary school Patrick have shared? Yeah.

You don't know. what we're doing. So how do you overcome that?

You don't know. what we're doing. So how do you overcome that?

Yeah, interesting.

Yeah, interesting.

Yeah, I think that's really well said. You know, I think almost every successful person that we've had on this podcast has pulled some of their lessons, not from success, but actually from failure and shortcoming. A lot of our listeners, it's really easy to just superimpose on you that, okay, John was always this amazing guy. He did everything right. And life was just this perfect uphill chart.

Yeah, I think that's really well said. You know, I think almost every successful person that we've had on this podcast has pulled some of their lessons, not from success, but actually from failure and shortcoming. A lot of our listeners, it's really easy to just superimpose on you that, okay, John was always this amazing guy. He did everything right. And life was just this perfect uphill chart.

What were some of the bumps in your road and where did some of these lessons come in that you learned not from succeeding but from falling short?

What were some of the bumps in your road and where did some of these lessons come in that you learned not from succeeding but from falling short?

When you wrote Passion Struck, I was advised once upon a time that if you write a book, you try not to write it for everyone. You try to write it for maybe one person that you really have in mind. Who did you write Passion Struck for in a way?

When you wrote Passion Struck, I was advised once upon a time that if you write a book, you try not to write it for everyone. You try to write it for maybe one person that you really have in mind. Who did you write Passion Struck for in a way?

Yeah, I love that. Just to tie up, one thing that we always do with our guests is a quick lightning round. These are just short responses, but give some insight for our listeners. And so if you don't mind, for you, what's one of your favorite quotes that you tend to reference most?

Yeah, I love that. Just to tie up, one thing that we always do with our guests is a quick lightning round. These are just short responses, but give some insight for our listeners. And so if you don't mind, for you, what's one of your favorite quotes that you tend to reference most?

So good. In relation to that and some of the things that you said, what's one thing that you own that you should probably throw out?

So good. In relation to that and some of the things that you said, what's one thing that you own that you should probably throw out?

Oh, love that. Yeah, we accumulate so much over life and thinking it makes us bigger, but then it actually just adds a lot of stress in many cases and more things to manage, right? I always like to say I'd prefer to be friends with a guy that has a boat than have one. Yep. I love this. Thank you so much.

Oh, love that. Yeah, we accumulate so much over life and thinking it makes us bigger, but then it actually just adds a lot of stress in many cases and more things to manage, right? I always like to say I'd prefer to be friends with a guy that has a boat than have one. Yep. I love this. Thank you so much.

This has been a really enlightening episode just because of your history being so unique in your pathway and some of the lessons and frankly, some of the lessons you learned not just from your own life, but from some of the people you've interviewed.

This has been a really enlightening episode just because of your history being so unique in your pathway and some of the lessons and frankly, some of the lessons you learned not just from your own life, but from some of the people you've interviewed.

John, thanks for your time so much today. Great interview.

John, thanks for your time so much today. Great interview.

This is your host, Adam Outland. And outside of this podcast, I'm also the leader for a division of our company, Southwestern Consulting, and our division is the Southwestern Student Coaching Program. And that division, we started back in 2020 because the desire we had was to take all these skills that we've equipped executives with for

This is your host, Adam Outland. And outside of this podcast, I'm also the leader for a division of our company, Southwestern Consulting, and our division is the Southwestern Student Coaching Program. And that division, we started back in 2020 because the desire we had was to take all these skills that we've equipped executives with for

Over a decade, I've coached executives and managers and sales professionals on the skills, the habits, the motivation, and the systems to be successful in their job and in life.

Over a decade, I've coached executives and managers and sales professionals on the skills, the habits, the motivation, and the systems to be successful in their job and in life.

And what we realized from working with 30, 40, 50 year olds was if we could have gotten to them when they were in ninth grade, in middle school, in high school, and equipped them with the same things we're teaching them now, the ripple effects would be huge. And so back in 2020, we decided to formulate a coaching program for youth

And what we realized from working with 30, 40, 50 year olds was if we could have gotten to them when they were in ninth grade, in middle school, in high school, and equipped them with the same things we're teaching them now, the ripple effects would be huge. And so back in 2020, we decided to formulate a coaching program for youth

equipping youth with the same types of skill development that we typically work on with adults. We just apply it to their world. And what that looks like is teaching them the study skills, the communication skills that they can use every day in the classroom and outside the classroom, coaching them on the mindset and the motivation of someone who's a top performer And what does that mean?

equipping youth with the same types of skill development that we typically work on with adults. We just apply it to their world. And what that looks like is teaching them the study skills, the communication skills that they can use every day in the classroom and outside the classroom, coaching them on the mindset and the motivation of someone who's a top performer And what does that mean?

It means helping a young teenager create and craft a vision for themselves. Because without a vision, we perish. But with a vision, we can be equipped with the motivation to dig into our study habits. We can see the connection between our future and the excellence that we have to form in our habits now to be successful in the long run. And we also work on the emotional intelligence.

It means helping a young teenager create and craft a vision for themselves. Because without a vision, we perish. But with a vision, we can be equipped with the motivation to dig into our study habits. We can see the connection between our future and the excellence that we have to form in our habits now to be successful in the long run. And we also work on the emotional intelligence.

It's how we balance our emotions and manage those emotions when they come up in a way that allows us to communicate effectively with others and to communicate with ourselves. It's about equipping young people with self-talk. That means equipping them with the language that they can use to better direct their thoughts and their mind to accomplish their goals and their aims.

It's how we balance our emotions and manage those emotions when they come up in a way that allows us to communicate effectively with others and to communicate with ourselves. It's about equipping young people with self-talk. That means equipping them with the language that they can use to better direct their thoughts and their mind to accomplish their goals and their aims.

And lastly, we equip them with the systems. That means for us, the tools, the time management, and the organization strategies are to not just work hard in life, but to work smart. And when we combine all these different areas that we work with our teens on, what we find is that they form the habits early in life that allows them to achieve their goals later in life and even right now.

And lastly, we equip them with the systems. That means for us, the tools, the time management, and the organization strategies are to not just work hard in life, but to work smart. And when we combine all these different areas that we work with our teens on, what we find is that they form the habits early in life that allows them to achieve their goals later in life and even right now.

And so our passion is to equip as many young people across this world as we can. And we're doing pretty good so far. We've got teens in seven different countries who have been through our coaching program to date. We've worked with over 400 teens, and we would love to be able to serve you as well. Here's how it works. If you want to investigate coaching, we start with a parent consultation.

And so our passion is to equip as many young people across this world as we can. And we're doing pretty good so far. We've got teens in seven different countries who have been through our coaching program to date. We've worked with over 400 teens, and we would love to be able to serve you as well. Here's how it works. If you want to investigate coaching, we start with a parent consultation.

That's a free call to discuss your students' particular needs and our program details. We work with Olympic athletes all the way down to teens that are just struggling to motivate themselves to do the daily work necessary in their class. So wherever your teen is, we'll meet them where they are and get them to the next level. And that starts with a parent consultation with you.

That's a free call to discuss your students' particular needs and our program details. We work with Olympic athletes all the way down to teens that are just struggling to motivate themselves to do the daily work necessary in their class. So wherever your teen is, we'll meet them where they are and get them to the next level. And that starts with a parent consultation with you.

A student planning session, that's the next step. If we agree that the value that coaching can bring matches your team, then we will move to a student planning session. It's basically a free one-on-one coaching session with your team. And that is designed to support them, but it's also designed to ask a lot of questions to help explore whether or not they want to be coached.

A student planning session, that's the next step. If we agree that the value that coaching can bring matches your team, then we will move to a student planning session. It's basically a free one-on-one coaching session with your team. And that is designed to support them, but it's also designed to ask a lot of questions to help explore whether or not they want to be coached.

Because at the end of the day, they ultimately have to be the one that pulls the trigger. And then after your student planning session, we get them paired with the right coach for them. We have an amazing staff of coaches from ex-division one athletes, people who've come from the Ivy League system.

Because at the end of the day, they ultimately have to be the one that pulls the trigger. And then after your student planning session, we get them paired with the right coach for them. We have an amazing staff of coaches from ex-division one athletes, people who've come from the Ivy League system.

We have coaches who have come from entrepreneurial backgrounds and acting backgrounds, so we can pair them with the right fit for them. And then once they partner with their coach, they'll benefit from two coaching sessions a month to really zone in on their personal growth and their skill development.

We have coaches who have come from entrepreneurial backgrounds and acting backgrounds, so we can pair them with the right fit for them. And then once they partner with their coach, they'll benefit from two coaching sessions a month to really zone in on their personal growth and their skill development.

So if you're ready to give your student the tools they need to be successful, click the link in the show notes for more information, and to make sure you can schedule your free parent consultation today.

So if you're ready to give your student the tools they need to be successful, click the link in the show notes for more information, and to make sure you can schedule your free parent consultation today.

And in reflection, did you feel like that path was the right one?

And in reflection, did you feel like that path was the right one?

I think each phase of our life, we pull and extract different lessons that we end up being able to leverage later on. And I could assume some of the lessons that you might have learned at the Naval Academy where I think you were also an athlete as well.

I think each phase of our life, we pull and extract different lessons that we end up being able to leverage later on. And I could assume some of the lessons that you might have learned at the Naval Academy where I think you were also an athlete as well.

Yeah. What are some of the lessons you pulled from that earlier formative experience that you were able to leverage in your professional and consulting career?

Yeah. What are some of the lessons you pulled from that earlier formative experience that you were able to leverage in your professional and consulting career?

So you're out of the Naval Academy and take this kind of windy road that gets you to consulting and then from consulting into senior executive roles with fairly large companies.

So you're out of the Naval Academy and take this kind of windy road that gets you to consulting and then from consulting into senior executive roles with fairly large companies.

Yeah. One of the things that you write about is the need for curiosity. There's some points that you make about both the need for curiosity and the bias to action. So where did this evolve for you on a personal level? And then how have you explored this over the course of your career?

Yeah. One of the things that you write about is the need for curiosity. There's some points that you make about both the need for curiosity and the bias to action. So where did this evolve for you on a personal level? And then how have you explored this over the course of your career?

Today's guest is John Miles, a former naval officer, an author, entrepreneur, Fortune 50 senior executive, and award-winning podcast host who has established himself as an expert in behavioral change and leadership.

Today's guest is John Miles, a former naval officer, an author, entrepreneur, Fortune 50 senior executive, and award-winning podcast host who has established himself as an expert in behavioral change and leadership.

His book, Passion Struck, along with the podcast and radio show of the same name, have earned praise from many, including some past Action Catalyst guests, such as Matt Higgins, Mark Devine, and Marshall Goldsmith. So John, good to meet you. You too, Adam.

His book, Passion Struck, along with the podcast and radio show of the same name, have earned praise from many, including some past Action Catalyst guests, such as Matt Higgins, Mark Devine, and Marshall Goldsmith. So John, good to meet you. You too, Adam.

it's hard to maintain a bias for action culturally in companies at scale, right? Is there anything that you could share where companies have worked around that to create a better platform for allowing bias for action?

it's hard to maintain a bias for action culturally in companies at scale, right? Is there anything that you could share where companies have worked around that to create a better platform for allowing bias for action?

You know, one of the things that I do like talking to our guests about, and I kind of probably wanted to open with you some, is focusing a lot on the journey. You know, most of our guests didn't necessarily have a master plan from the age of 10 on being where they are today. It's evolved over time.

You know, one of the things that I do like talking to our guests about, and I kind of probably wanted to open with you some, is focusing a lot on the journey. You know, most of our guests didn't necessarily have a master plan from the age of 10 on being where they are today. It's evolved over time.

Do you feel that's a universal?

Do you feel that's a universal?

What was the evolution that you went through, different iterations that you were considering doing along the way?

What was the evolution that you went through, different iterations that you were considering doing along the way?

So what path were you thinking you were on and then what changed? Yeah.

So what path were you thinking you were on and then what changed? Yeah.

You know, I think one other tactical thing I wanted to ask before we do like kind of a quick lightning round of questions. I thought this was a lightning round. The question I had was about time, where to invest it when there's so many areas, places, people asking for it. Anything that you'd share on that that's been a good process or system for you about how you funnel your time and leadership?

You know, I think one other tactical thing I wanted to ask before we do like kind of a quick lightning round of questions. I thought this was a lightning round. The question I had was about time, where to invest it when there's so many areas, places, people asking for it. Anything that you'd share on that that's been a good process or system for you about how you funnel your time and leadership?

Yeah, that's fair. And looking at all the hobbies that you've developed, do you feel that to some degree having some of these things that are more artistic or creative in nature were supportive of your business?

Yeah, that's fair. And looking at all the hobbies that you've developed, do you feel that to some degree having some of these things that are more artistic or creative in nature were supportive of your business?

It takes that curiosity. I love it. So just for some quick responses to a few of these questions, we looked at what you just said, culture, places. Just right now, what's the culture, country that you're most fascinated in and want to travel to? Yeah.

It takes that curiosity. I love it. So just for some quick responses to a few of these questions, we looked at what you just said, culture, places. Just right now, what's the culture, country that you're most fascinated in and want to travel to? Yeah.

Yeah, yeah, yeah. That's pretty good. Because you've composed, I just wanted to ask you this question. What are you listening to right now?

Yeah, yeah, yeah. That's pretty good. Because you've composed, I just wanted to ask you this question. What are you listening to right now?

Yeah. Piece of advice that you're really glad that you ignored. So thinking back at your whole business career, was there a time where someone tried to give you some advice and you willfully ignored it to a better benefit?

Yeah. Piece of advice that you're really glad that you ignored. So thinking back at your whole business career, was there a time where someone tried to give you some advice and you willfully ignored it to a better benefit?

In a lot of conversations with a variety of people who've had a variety of different successes in their career, there's something that I always want to help our listeners define for who we're interviewing. That's what success actually means to you and how you know when you've achieved it.

In a lot of conversations with a variety of people who've had a variety of different successes in their career, there's something that I always want to help our listeners define for who we're interviewing. That's what success actually means to you and how you know when you've achieved it.

And... Coming back to this, which is your book, oftentimes when you're offering a book, some of the advice people tend to give you is don't write it for everyone. Write it with someone in mind. Who are you writing for?

And... Coming back to this, which is your book, oftentimes when you're offering a book, some of the advice people tend to give you is don't write it for everyone. Write it with someone in mind. Who are you writing for?

This probably syncs right up for someone when they read the book. But the last question I'd ask would be, if you could summarize the advice you would give that 21-year-old version of yourself, knowing everything you know now, what would that be? Yeah, to use knowledge to eliminate fear. Wow. Yeah, that's really nice.

This probably syncs right up for someone when they read the book. But the last question I'd ask would be, if you could summarize the advice you would give that 21-year-old version of yourself, knowing everything you know now, what would that be? Yeah, to use knowledge to eliminate fear. Wow. Yeah, that's really nice.

Jim, thanks for sharing some of this knowledge with us. For folks who want to kind of follow your journey and continued exploration of things, and then also your book, where can they go to learn more about you?

Jim, thanks for sharing some of this knowledge with us. For folks who want to kind of follow your journey and continued exploration of things, and then also your book, where can they go to learn more about you?

Wonderful. Yeah, I really appreciate the words of wisdom and thanks for sharing with our audience today. Happy to join you. This has been fun.

Wonderful. Yeah, I really appreciate the words of wisdom and thanks for sharing with our audience today. Happy to join you. This has been fun.

This is your host, Adam Outland. And outside of this podcast, I'm also the leader for a division of our company, Southwestern Consulting, and our division is the Southwestern Student Coaching Program. And that division, we started back in 2020 because the desire we had was to take all these skills that we've equipped executives with for

This is your host, Adam Outland. And outside of this podcast, I'm also the leader for a division of our company, Southwestern Consulting, and our division is the Southwestern Student Coaching Program. And that division, we started back in 2020 because the desire we had was to take all these skills that we've equipped executives with for

Over a decade, I've coached executives and managers and sales professionals on the skills, the habits, the motivation, and the systems to be successful in their job and in life.

Over a decade, I've coached executives and managers and sales professionals on the skills, the habits, the motivation, and the systems to be successful in their job and in life.

And what we realized from working with 30, 40, 50 year olds was if we could have gotten to them when they were in ninth grade, in middle school, in high school, and equipped them with the same things we're teaching them now, the ripple effects would be huge.

And what we realized from working with 30, 40, 50 year olds was if we could have gotten to them when they were in ninth grade, in middle school, in high school, and equipped them with the same things we're teaching them now, the ripple effects would be huge.

And so back in 2020, we decided to formulate a coaching program for youth, equipping youth with the same types of skill development that we typically work on with adults. We just apply it to their world.

And so back in 2020, we decided to formulate a coaching program for youth, equipping youth with the same types of skill development that we typically work on with adults. We just apply it to their world.

And what that looks like is teaching them the study skills, the communication skills that they can use every day in the classroom and outside the classroom, coaching them on the mindset and the motivation of someone who's a top performer. And what does that mean? It means helping a young teenager create and craft a vision for themselves. Because without a vision, we perish.

And what that looks like is teaching them the study skills, the communication skills that they can use every day in the classroom and outside the classroom, coaching them on the mindset and the motivation of someone who's a top performer. And what does that mean? It means helping a young teenager create and craft a vision for themselves. Because without a vision, we perish.

But with a vision, we can be equipped with the motivation to dig into our study habits. We can see the connection between our future and the excellence that we have to form in our habits now to be successful in the long run. And we also work on the emotional intelligence.

But with a vision, we can be equipped with the motivation to dig into our study habits. We can see the connection between our future and the excellence that we have to form in our habits now to be successful in the long run. And we also work on the emotional intelligence.

It's how we balance our emotions and manage those emotions when they come up in a way that allows us to communicate effectively with others and to communicate with ourselves. It's about equipping young people with self-talk. That means equipping them with the language that they can use to better direct their thoughts and their mind to accomplish their goals and their aims.

It's how we balance our emotions and manage those emotions when they come up in a way that allows us to communicate effectively with others and to communicate with ourselves. It's about equipping young people with self-talk. That means equipping them with the language that they can use to better direct their thoughts and their mind to accomplish their goals and their aims.

And lastly, we equip them with the systems. That means for us, the tools, the time management and the organization strategies to not just work hard in life, but to work smart. And when we combine all these different areas that we work with our teens on, what we find is that they form the habits early in life that allows them to achieve their goals later in life and even right now.

And lastly, we equip them with the systems. That means for us, the tools, the time management and the organization strategies to not just work hard in life, but to work smart. And when we combine all these different areas that we work with our teens on, what we find is that they form the habits early in life that allows them to achieve their goals later in life and even right now.

And so our passion is to equip as many young people across this world as we can. And we're doing pretty good so far. We've got teens in seven different countries who have been through our coaching program to date. We've worked with over 400 teens, and we would love to be able to serve you as well. Here's how it works. If you want to investigate coaching, we start with a parent consultation.

And so our passion is to equip as many young people across this world as we can. And we're doing pretty good so far. We've got teens in seven different countries who have been through our coaching program to date. We've worked with over 400 teens, and we would love to be able to serve you as well. Here's how it works. If you want to investigate coaching, we start with a parent consultation.

That's a free call to discuss your students' particular needs and our program details. We work with Olympic athletes all the way down to teens that are just struggling to motivate themselves to do the daily work necessary in their class. So wherever your teen is, we'll meet them where they are and get them to the next level. And that starts with a parent consultation with you.

That's a free call to discuss your students' particular needs and our program details. We work with Olympic athletes all the way down to teens that are just struggling to motivate themselves to do the daily work necessary in their class. So wherever your teen is, we'll meet them where they are and get them to the next level. And that starts with a parent consultation with you.

A student planning session, that's the next step. If we agree that the value that coaching can bring matches your team, then we will move to a student planning session. It's basically a free one-on-one coaching session with your team. And that is designed to support them, but it's also designed to ask a lot of questions to help explore whether or not they want to be coached.

A student planning session, that's the next step. If we agree that the value that coaching can bring matches your team, then we will move to a student planning session. It's basically a free one-on-one coaching session with your team. And that is designed to support them, but it's also designed to ask a lot of questions to help explore whether or not they want to be coached.

Because at the end of the day, they ultimately have to be the one that pulls the trigger. And then after your student planning session, we get them paired with the right coach for them. We have an amazing staff of coaches from ex-division one athletes, people who've come from the Ivy League system.

Because at the end of the day, they ultimately have to be the one that pulls the trigger. And then after your student planning session, we get them paired with the right coach for them. We have an amazing staff of coaches from ex-division one athletes, people who've come from the Ivy League system.

We have coaches who have come from entrepreneurial backgrounds and acting backgrounds, so we can pair them with the right fit for them. And then once they partner with their coach, they'll benefit from two coaching sessions a month to really zone in on their personal growth and their skill development.

We have coaches who have come from entrepreneurial backgrounds and acting backgrounds, so we can pair them with the right fit for them. And then once they partner with their coach, they'll benefit from two coaching sessions a month to really zone in on their personal growth and their skill development.

So if you're ready to give your student the tools they need to be successful, click the link in the show notes, for more information, and to make sure you can schedule your free parent consultation today.

So if you're ready to give your student the tools they need to be successful, click the link in the show notes, for more information, and to make sure you can schedule your free parent consultation today.

The town survived. No one died. Exactly. Exactly.

The town survived. No one died. Exactly. Exactly.

But, you know, it's a good early lesson that failure is going to be a part of the journey. But it's a part of the journey. I have a quote from Nelson Mandela that I use all the time. I never lose. I win or I learn. Yeah, the town survived. No one died in that explosion. Exactly. And I learned I was not cut out to be a rocket scientist.

But, you know, it's a good early lesson that failure is going to be a part of the journey. But it's a part of the journey. I have a quote from Nelson Mandela that I use all the time. I never lose. I win or I learn. Yeah, the town survived. No one died in that explosion. Exactly. And I learned I was not cut out to be a rocket scientist.

Maybe not, but you found a way to reconnect with some of that passion, right? 40 years as a pilot.

Maybe not, but you found a way to reconnect with some of that passion, right? 40 years as a pilot.

That's pretty cool. Yeah, it's beyond cool. You know, you've had such a story career between your time as a CEO, you know, at 7-Eleven, Blockbuster, and we'll get into a lot of that. But I thought something that really drew me was actually all of your, I think it almost goes beyond to say hobbies, but I mean, you composed and co-wrote a song that was...

That's pretty cool. Yeah, it's beyond cool. You know, you've had such a story career between your time as a CEO, you know, at 7-Eleven, Blockbuster, and we'll get into a lot of that. But I thought something that really drew me was actually all of your, I think it almost goes beyond to say hobbies, but I mean, you composed and co-wrote a song that was...

So composing, flying, sculpting, painting, to me that's reflective of someone who is innately curious.

So composing, flying, sculpting, painting, to me that's reflective of someone who is innately curious.

On the business side of things, taking on the role of president and CEO of a tremendously large organization, I can only imagine comes with a certain amount of stress and pressure. What were some of the things that you felt were most preparational in taking on this role? What were some of the key things or events that you felt equipped you to lead so many people?

On the business side of things, taking on the role of president and CEO of a tremendously large organization, I can only imagine comes with a certain amount of stress and pressure. What were some of the things that you felt were most preparational in taking on this role? What were some of the key things or events that you felt equipped you to lead so many people?

Today's guest is James Keyes, a longtime business leader currently serving as the chairman of Key Development LLC. His career has included serving as CEO of two Fortune 500 companies, Blockbuster Incorporated and 7-Eleven, His new book, Education is Freedom, The Future is in Your Hands, highlights his passion for lifelong learning and is out now. James, thanks for joining us. Sure, yeah.

Today's guest is James Keyes, a longtime business leader currently serving as the chairman of Key Development LLC. His career has included serving as CEO of two Fortune 500 companies, Blockbuster Incorporated and 7-Eleven, His new book, Education is Freedom, The Future is in Your Hands, highlights his passion for lifelong learning and is out now. James, thanks for joining us. Sure, yeah.

No, that's fabulous. Yeah, I love that. You came into Blockbuster during a tough time. I wanted to know, and maybe Blockbuster is the right place to ask this question, but you hit a wall.

No, that's fabulous. Yeah, I love that. You came into Blockbuster during a tough time. I wanted to know, and maybe Blockbuster is the right place to ask this question, but you hit a wall.

Yeah. Wow. So this is something I've thought about over the last just few days thinking about this interview was a reluctance of leaders to be honest with their CEO. But I'm kind of curious how you dealt with maybe some of those challenges or how you generated a culture in the leadership teams that you formed where you got reality.

Yeah. Wow. So this is something I've thought about over the last just few days thinking about this interview was a reluctance of leaders to be honest with their CEO. But I'm kind of curious how you dealt with maybe some of those challenges or how you generated a culture in the leadership teams that you formed where you got reality.

Oh no. Okay. It's a nice part about Adam. At least nobody calls you like ad. Yeah. You can't reduce it any further. Yeah. You know, I'm always curious what someone thought was going to be their life path in their early days. And then what some of the twists and turns were that caused it to be quite different than maybe what they expected.

Oh no. Okay. It's a nice part about Adam. At least nobody calls you like ad. Yeah. You can't reduce it any further. Yeah. You know, I'm always curious what someone thought was going to be their life path in their early days. And then what some of the twists and turns were that caused it to be quite different than maybe what they expected.

Sure. Jim, was there anything you did in particular with your leaders to make them feel they could approach you about challenges?

Sure. Jim, was there anything you did in particular with your leaders to make them feel they could approach you about challenges?

Yeah.

Yeah.

Wow.

Wow.

That's great. That's a great technician way to look and reverse engineer successful communication. You have this engineer mind about you that's allowed you to extrapolate the tools to make someone a good speaker.

That's great. That's a great technician way to look and reverse engineer successful communication. You have this engineer mind about you that's allowed you to extrapolate the tools to make someone a good speaker.

That's amazing. You can tell your parents that I was temporarily dedicated to the cello until we moved to Boone, North Carolina. And my parents decided to relocate our house about a half mile from where the bus would drop you off uphill. And in order for me to practice, I had to slug that thing all the way. home and quickly lost my inspiration. Time to switch to violin, right? Exactly.

That's amazing. You can tell your parents that I was temporarily dedicated to the cello until we moved to Boone, North Carolina. And my parents decided to relocate our house about a half mile from where the bus would drop you off uphill. And in order for me to practice, I had to slug that thing all the way. home and quickly lost my inspiration. Time to switch to violin, right? Exactly.

Yeah, I love that. And I'd have to include this question because I think of sales and acting and how they're similar in so many ways. In sales, I'm very clear, you have a sales script. There's a purpose in remembering it because the words do matter to an extent, but not so much to the extent that it affects the emotion of the conversation. In acting, this is the part in the world I don't know.

Yeah, I love that. And I'd have to include this question because I think of sales and acting and how they're similar in so many ways. In sales, I'm very clear, you have a sales script. There's a purpose in remembering it because the words do matter to an extent, but not so much to the extent that it affects the emotion of the conversation. In acting, this is the part in the world I don't know.

And so I would love your thoughts. I don't know how often the director is so hard on getting the exact words where you have to get caught up in the words. Or if you don't rehearse enough to know all the paragraphs of information, it creates that trauma cycle of am I saying the right line or if you're allowed to be emotionally engaged.

And so I would love your thoughts. I don't know how often the director is so hard on getting the exact words where you have to get caught up in the words. Or if you don't rehearse enough to know all the paragraphs of information, it creates that trauma cycle of am I saying the right line or if you're allowed to be emotionally engaged.

How does that work in acting and what's your take on scripts versus no scripts in communication? Yeah.

How does that work in acting and what's your take on scripts versus no scripts in communication? Yeah.

Or the triangle. The triangle sounded like that would have been a good choice. Well, that's amazing. So yeah, you know, I can relate a lot to what it's like to grow up with music. And there's part of your story I was really curious about, which is, you know, what was your initial inspiration to become one day actor?

Or the triangle. The triangle sounded like that would have been a good choice. Well, that's amazing. So yeah, you know, I can relate a lot to what it's like to grow up with music. And there's part of your story I was really curious about, which is, you know, what was your initial inspiration to become one day actor?

No, I mean, it was great. And you've split up the little pieces of nuggets of wisdom really well. Michael, I hate to even end this interview because I feel like we're just scratching the surface. There's like another three hours in us. Where can everybody go to learn more about your work? Sure.

No, I mean, it was great. And you've split up the little pieces of nuggets of wisdom really well. Michael, I hate to even end this interview because I feel like we're just scratching the surface. There's like another three hours in us. Where can everybody go to learn more about your work? Sure.

Wonderful. Well, I will be looking at your resources for sure. And I'm sure a lot of our listeners will be as well. Thank you so much for joining us.

Wonderful. Well, I will be looking at your resources for sure. And I'm sure a lot of our listeners will be as well. Thank you so much for joining us.

This is your host, Adam Outland. And outside of this podcast, I'm also the leader for a division of our company, Southwestern Consulting, and our division is the Southwestern Student Coaching Program. And that division, we started back in 2020 because the desire we had was to take all these skills that we've equipped executives with for

This is your host, Adam Outland. And outside of this podcast, I'm also the leader for a division of our company, Southwestern Consulting, and our division is the Southwestern Student Coaching Program. And that division, we started back in 2020 because the desire we had was to take all these skills that we've equipped executives with for

Over a decade, I've coached executives and managers and sales professionals on the skills, the habits, the motivation, and the systems to be successful in their job and in life.

Over a decade, I've coached executives and managers and sales professionals on the skills, the habits, the motivation, and the systems to be successful in their job and in life.

And what we realized from working with 30, 40, 50 year olds was if we could have gotten to them when they were in ninth grade, in middle school, in high school, and equipped them with the same things we're teaching them now, the ripple effects would be huge. And so back in 2020, we decided to formulate a coaching program for youth

And what we realized from working with 30, 40, 50 year olds was if we could have gotten to them when they were in ninth grade, in middle school, in high school, and equipped them with the same things we're teaching them now, the ripple effects would be huge. And so back in 2020, we decided to formulate a coaching program for youth

equipping youth with the same types of skill development that we typically work on with adults. We just apply it to their world. And what that looks like is teaching them the study skills, the communication skills that they can use every day in the classroom and outside the classroom, coaching them on the mindset and the motivation of someone who's a top performer And what does that mean?

equipping youth with the same types of skill development that we typically work on with adults. We just apply it to their world. And what that looks like is teaching them the study skills, the communication skills that they can use every day in the classroom and outside the classroom, coaching them on the mindset and the motivation of someone who's a top performer And what does that mean?

It means helping a young teenager create and craft a vision for themselves. Because without a vision, we perish. But with a vision, we can be equipped with the motivation to dig into our study habits. We can see the connection between our future and the excellence that we have to form our habits now to be successful in the long run. And we also work on the emotional intelligence.

It means helping a young teenager create and craft a vision for themselves. Because without a vision, we perish. But with a vision, we can be equipped with the motivation to dig into our study habits. We can see the connection between our future and the excellence that we have to form our habits now to be successful in the long run. And we also work on the emotional intelligence.

It's how we balance our emotions and manage those emotions when they come up in a way that allows us to communicate effectively with others and to communicate with ourselves. It's about equipping young people with self-talk. That means equipping them with the language that they can use to better direct their thoughts and their mind to accomplish their goals and their aims.

It's how we balance our emotions and manage those emotions when they come up in a way that allows us to communicate effectively with others and to communicate with ourselves. It's about equipping young people with self-talk. That means equipping them with the language that they can use to better direct their thoughts and their mind to accomplish their goals and their aims.

And lastly, we equip them with the systems. That means for us, the tools, the time management, and the organization strategies to not just work hard in life, but to work smart. And when we combine all these different areas that we work with our teens on, what we find is that they form the habits early in life that allows them to achieve their goals later in life and even right now.

And lastly, we equip them with the systems. That means for us, the tools, the time management, and the organization strategies to not just work hard in life, but to work smart. And when we combine all these different areas that we work with our teens on, what we find is that they form the habits early in life that allows them to achieve their goals later in life and even right now.

And so our passion is to equip as many young people across this world as we can. And we're doing pretty good so far. We've got teens in seven different countries who have been through our coaching program to date. We've worked with over 400 teens, and we would love to be able to serve you as well. Here's how it works. If you want to investigate coaching, we start with a parent consultation.

And so our passion is to equip as many young people across this world as we can. And we're doing pretty good so far. We've got teens in seven different countries who have been through our coaching program to date. We've worked with over 400 teens, and we would love to be able to serve you as well. Here's how it works. If you want to investigate coaching, we start with a parent consultation.

That's a free call to discuss your students' particular needs and our program details. We work with Olympic athletes all the way down to teens that are just struggling to motivate themselves to do the daily work necessary in their class. So wherever your teen is, we'll meet them where they are and get them to the next level. And that starts with a parent consultation with you.

That's a free call to discuss your students' particular needs and our program details. We work with Olympic athletes all the way down to teens that are just struggling to motivate themselves to do the daily work necessary in their class. So wherever your teen is, we'll meet them where they are and get them to the next level. And that starts with a parent consultation with you.

A student planning session, that's the next step. If we agree that the value that coaching can bring matches your team, then we will move to a student planning session. It's basically a free one-on-one coaching session with your team. And that is designed to support them, but it's also designed to ask a lot of questions to help explore whether or not they want to be coached.

A student planning session, that's the next step. If we agree that the value that coaching can bring matches your team, then we will move to a student planning session. It's basically a free one-on-one coaching session with your team. And that is designed to support them, but it's also designed to ask a lot of questions to help explore whether or not they want to be coached.

Because at the end of the day, they ultimately have to be the one that pulls the trigger. And then after your student planning session, we get them paired with the right coach for them. We have an amazing staff of coaches from ex-division one athletes, people who've come from the Ivy League system.

Because at the end of the day, they ultimately have to be the one that pulls the trigger. And then after your student planning session, we get them paired with the right coach for them. We have an amazing staff of coaches from ex-division one athletes, people who've come from the Ivy League system.

We have coaches who have come from entrepreneurial backgrounds and acting backgrounds, so we can pair them with the right fit for them. And then once they partner with their coach, they'll benefit from two coaching sessions a month to really zone in on their personal growth and their skill development.

We have coaches who have come from entrepreneurial backgrounds and acting backgrounds, so we can pair them with the right fit for them. And then once they partner with their coach, they'll benefit from two coaching sessions a month to really zone in on their personal growth and their skill development.

So if you're ready to give your student the tools they need to be successful, click the link in the show notes for more information and to make sure you can schedule your free parent consultation today.

So if you're ready to give your student the tools they need to be successful, click the link in the show notes for more information and to make sure you can schedule your free parent consultation today.

Yeah, quite a wide range. I remember the first time I encountered a challenge speaking. If I wasn't in a good headspace, my vocal cords would constrict or something, and I'd have to clear my voice seven times. Super annoying.

Yeah, quite a wide range. I remember the first time I encountered a challenge speaking. If I wasn't in a good headspace, my vocal cords would constrict or something, and I'd have to clear my voice seven times. Super annoying.

And so your process is often to try and work through the, I don't know if you call it psychosomatic part, but the emotional response, the nerves, before diving into maybe more of a tactical approach.

And so your process is often to try and work through the, I don't know if you call it psychosomatic part, but the emotional response, the nerves, before diving into maybe more of a tactical approach.

Hmm. Sometimes you have to act your way into proper thinking instead of trying to think your way into proper acting, right?

Hmm. Sometimes you have to act your way into proper thinking instead of trying to think your way into proper acting, right?

Welcome to The Action Catalyst. Today's guest is Michael Chad Hepner, the founder and CEO of GK Training, a firm dedicated to giving individuals, companies, and organizations... the communication skills to reach their highest goals in work and life.

Welcome to The Action Catalyst. Today's guest is Michael Chad Hepner, the founder and CEO of GK Training, a firm dedicated to giving individuals, companies, and organizations... the communication skills to reach their highest goals in work and life.

So almost an anchoring and through your physical actions. One of the things I just not to do a perfect segue here, this will just kind of take us a different road, but I have to ask for our listeners, the five P's of vocal variety. I'd love to hear what the five P's of vocal variety are because I've learned how important vocal variety is.

So almost an anchoring and through your physical actions. One of the things I just not to do a perfect segue here, this will just kind of take us a different road, but I have to ask for our listeners, the five P's of vocal variety. I'd love to hear what the five P's of vocal variety are because I've learned how important vocal variety is.

He's a coach, a professor, and a curriculum designer at Columbia Business School, as well as the author of the new book, Don't Say Um, How to Communicate Effectively to Live a Better Life. Michael, thank you so much for making the time. I was really looking forward to this conversation for many reasons, one of which is that both my parents were opera singers.

He's a coach, a professor, and a curriculum designer at Columbia Business School, as well as the author of the new book, Don't Say Um, How to Communicate Effectively to Live a Better Life. Michael, thank you so much for making the time. I was really looking forward to this conversation for many reasons, one of which is that both my parents were opera singers.

It's amazing. And as you keep going, I just, you know, I do actually a lot of interpretation of these lessons with my kids because it's so relevant right now. Yeah. And, you know, your voice and communication is like one of the most essential things that I want to make sure they can do because it's so critical to human relations.

It's amazing. And as you keep going, I just, you know, I do actually a lot of interpretation of these lessons with my kids because it's so relevant right now. Yeah. And, you know, your voice and communication is like one of the most essential things that I want to make sure they can do because it's so critical to human relations.

So anyway, I love all of this training as a parent just as much as a professional.

So anyway, I love all of this training as a parent just as much as a professional.

I don't know how much international work you do, but do you find change based on the geography someone's grown up in, like a German person who's working on public speaking versus someone who's French or Korean, how that impacts those five P's?

I don't know how much international work you do, but do you find change based on the geography someone's grown up in, like a German person who's working on public speaking versus someone who's French or Korean, how that impacts those five P's?

So important. What do you see as the bigger challenges as it relates to vocal, not just vocal variety, but speaking in general for salespeople? What are some of the common concepts you end up leaning into the most with people who are in that profession?

So important. What do you see as the bigger challenges as it relates to vocal, not just vocal variety, but speaking in general for salespeople? What are some of the common concepts you end up leaning into the most with people who are in that profession?

What walls have you encountered in building something? I love allowing our listeners insight that when you choose to take a risk, that it doesn't necessarily mean that it's a pathway paved in gold. It comes with a lot of potholes.

What walls have you encountered in building something? I love allowing our listeners insight that when you choose to take a risk, that it doesn't necessarily mean that it's a pathway paved in gold. It comes with a lot of potholes.

You know, I just want to spend one more minute on this. People and their relationship to risk is that they don't understand that a lot of life can be a little bit like a game of baseball and that if you're batting 20% to 30%, it's a good batting average. Yeah. Most of life, we're not trained to embrace rejection or misses or missed swings.

You know, I just want to spend one more minute on this. People and their relationship to risk is that they don't understand that a lot of life can be a little bit like a game of baseball and that if you're batting 20% to 30%, it's a good batting average. Yeah. Most of life, we're not trained to embrace rejection or misses or missed swings.

That way, we treat it as an ultimate failure, which then generally means I'm not good enough.

That way, we treat it as an ultimate failure, which then generally means I'm not good enough.

For you, where did this light switch flip? Or could you trace it back to say, this is the moment where I kind of changed my relationship to failure?

For you, where did this light switch flip? Or could you trace it back to say, this is the moment where I kind of changed my relationship to failure?

What do you think when you are spending time as an entrepreneur mentor for MIT or you're speaking at some universities and engaging with this next generation that's coming out? What do you see there? Do you see a group of young women and men that have that new definition of failure?

What do you think when you are spending time as an entrepreneur mentor for MIT or you're speaking at some universities and engaging with this next generation that's coming out? What do you see there? Do you see a group of young women and men that have that new definition of failure?

Or do you feel we need to be able to manufacture somehow for some of these people, maybe not a life-threatening situation, but something that shakes them up in how they perceive what we're discussing.

Or do you feel we need to be able to manufacture somehow for some of these people, maybe not a life-threatening situation, but something that shakes them up in how they perceive what we're discussing.

Yeah, I was at a longevity dinner and it was very interesting to hear people talk about how quickly and exponentially medical and health disruption is occurring. And that the key takeaway from this speaker was that if you can live 10 more years, you'll solve most of your problems that you'll have in the future and probably add another 20 to your life.

Yeah, I was at a longevity dinner and it was very interesting to hear people talk about how quickly and exponentially medical and health disruption is occurring. And that the key takeaway from this speaker was that if you can live 10 more years, you'll solve most of your problems that you'll have in the future and probably add another 20 to your life.

And stay tuned. We'll continue this conversation with Terrence in episode 479 of The Action Catalyst.

And stay tuned. We'll continue this conversation with Terrence in episode 479 of The Action Catalyst.

This is your host, Adam Outland. And outside of this podcast, I'm also the leader for a division of our company, Southwestern Consulting, and our division is the Southwestern Student Coaching Program. And that division, we started back in 2020 because the desire we had was to take all these skills that we've equipped executives with for

This is your host, Adam Outland. And outside of this podcast, I'm also the leader for a division of our company, Southwestern Consulting, and our division is the Southwestern Student Coaching Program. And that division, we started back in 2020 because the desire we had was to take all these skills that we've equipped executives with for

Over a decade, I've coached executives and managers and sales professionals on the skills, the habits, the motivation, and the systems to be successful in their job and in life.

Over a decade, I've coached executives and managers and sales professionals on the skills, the habits, the motivation, and the systems to be successful in their job and in life.

And what we realized from working with 30, 40, 50-year-olds was if we could have gotten to them when they were in ninth grade, in middle school, in high school, and equipped them with the same things we're teaching them now, the ripple effects would be huge.

And what we realized from working with 30, 40, 50-year-olds was if we could have gotten to them when they were in ninth grade, in middle school, in high school, and equipped them with the same things we're teaching them now, the ripple effects would be huge.

And so back in 2020, we decided to formulate a coaching program for youth, equipping youth with the same types of skill development that we typically work on with adults. We just apply it to their world.

And so back in 2020, we decided to formulate a coaching program for youth, equipping youth with the same types of skill development that we typically work on with adults. We just apply it to their world.

And what that looks like is teaching them the study skills, the communication skills that they can use every day in the classroom and outside the classroom, coaching them on the mindset and the motivation of someone who's a top performer. And what does that mean? It means helping a young teenager create and craft a vision for themselves Because without a vision, we perish.

And what that looks like is teaching them the study skills, the communication skills that they can use every day in the classroom and outside the classroom, coaching them on the mindset and the motivation of someone who's a top performer. And what does that mean? It means helping a young teenager create and craft a vision for themselves Because without a vision, we perish.

But with a vision, we can be equipped with the motivation to dig into our study habits. We can see the connection between our future and the excellence that we have to form in our habits now to be successful in the long run. And we also work on the emotional intelligence.

But with a vision, we can be equipped with the motivation to dig into our study habits. We can see the connection between our future and the excellence that we have to form in our habits now to be successful in the long run. And we also work on the emotional intelligence.

It's how we balance our emotions and manage those emotions when they come up in a way that allows us to communicate effectively with others and to communicate with ourselves. It's about equipping young people with self-talk. That means equipping them with the language that they can use to better direct their thoughts and their mind to accomplish their goals and their aims.

It's how we balance our emotions and manage those emotions when they come up in a way that allows us to communicate effectively with others and to communicate with ourselves. It's about equipping young people with self-talk. That means equipping them with the language that they can use to better direct their thoughts and their mind to accomplish their goals and their aims.

And lastly, we equip them with the systems. That means for us, the tools, the time management, and the organization strategies

And lastly, we equip them with the systems. That means for us, the tools, the time management, and the organization strategies

to not just work hard in life but to work smart and when we combine all these different areas that we work with our teens on what we find is that they form the habits early in life that allows them to achieve their goals later in life and even right now and so our passion is to equip as many young people across this world as we can and we're doing pretty good so far we've got teens in seven different countries who have been through our coaching program to date

to not just work hard in life but to work smart and when we combine all these different areas that we work with our teens on what we find is that they form the habits early in life that allows them to achieve their goals later in life and even right now and so our passion is to equip as many young people across this world as we can and we're doing pretty good so far we've got teens in seven different countries who have been through our coaching program to date

We've worked with over 400 teens, and we would love to be able to serve you as well. Here's how it works. If you want to investigate coaching, we start with a parent consultation. That's a free call to discuss your students' particular needs and our program details.

We've worked with over 400 teens, and we would love to be able to serve you as well. Here's how it works. If you want to investigate coaching, we start with a parent consultation. That's a free call to discuss your students' particular needs and our program details.

We work with Olympic athletes all the way down to teens that are just struggling to motivate themselves to do the daily work necessary in their class. So wherever your teen is, we'll meet them where they are and get them to the next level. And that starts with a parent consultation with you. A student planning session, that's the next step.

We work with Olympic athletes all the way down to teens that are just struggling to motivate themselves to do the daily work necessary in their class. So wherever your teen is, we'll meet them where they are and get them to the next level. And that starts with a parent consultation with you. A student planning session, that's the next step.

If we agree that the value that coaching can bring matches your team, then we will move to a student planning session. It's basically a free one-on-one coaching session with your team. And that is designed to support them, but it's also designed to ask a lot of questions to help explore whether or not they want to be coached.

If we agree that the value that coaching can bring matches your team, then we will move to a student planning session. It's basically a free one-on-one coaching session with your team. And that is designed to support them, but it's also designed to ask a lot of questions to help explore whether or not they want to be coached.

Because at the end of the day, they ultimately have to be the one that pulls the trigger. And then after your student planning session, we get them paired with the right coach for them. We have an amazing staff of coaches from ex-division one athletes, people who've come from the Ivy League system.

Because at the end of the day, they ultimately have to be the one that pulls the trigger. And then after your student planning session, we get them paired with the right coach for them. We have an amazing staff of coaches from ex-division one athletes, people who've come from the Ivy League system.

We have coaches who have come from entrepreneurial backgrounds and acting backgrounds, so we can pair them with the right fit for them. And then once they partner with their coach, they'll benefit from two coaching sessions a month to really zone in on their personal growth and their skill development.

We have coaches who have come from entrepreneurial backgrounds and acting backgrounds, so we can pair them with the right fit for them. And then once they partner with their coach, they'll benefit from two coaching sessions a month to really zone in on their personal growth and their skill development.

So if you're ready to give your student the tools they need to be successful, click the link in the show notes. for more information, and to make sure you can schedule your free parent consultation today.

So if you're ready to give your student the tools they need to be successful, click the link in the show notes. for more information, and to make sure you can schedule your free parent consultation today.

There's a lot of risk in going out and doing something on your own. So I guess what kind of process did you go through?

There's a lot of risk in going out and doing something on your own. So I guess what kind of process did you go through?

I love that. You founded Hack Future Lab, which is focused on future trends as a think tank. How do you define disruption?

I love that. You founded Hack Future Lab, which is focused on future trends as a think tank. How do you define disruption?

It's a great skill to have for anyone, but in particular for leaders, I feel like to be able to recognize that every obstacle has inside of itself the key to its own solution.

It's a great skill to have for anyone, but in particular for leaders, I feel like to be able to recognize that every obstacle has inside of itself the key to its own solution.

So, you know, one of the big disruptors that we keep hearing is AI. So how are you seeing leaders react to AI and how can we best harness this trend without getting caught up in it?

So, you know, one of the big disruptors that we keep hearing is AI. So how are you seeing leaders react to AI and how can we best harness this trend without getting caught up in it?

Today's guest is Terence Mowry, a global expert on the future of leadership, AI, and disruption. He is the founder of the Future Trends think tank, Hack Future Lab, and an acclaimed author. Maury's spirit heads a movement for leaders to rethink leadership in a post-AI world. His newest book is called The Upside of Disruption. It's out right now. Terrence, great to meet you.

Today's guest is Terence Mowry, a global expert on the future of leadership, AI, and disruption. He is the founder of the Future Trends think tank, Hack Future Lab, and an acclaimed author. Maury's spirit heads a movement for leaders to rethink leadership in a post-AI world. His newest book is called The Upside of Disruption. It's out right now. Terrence, great to meet you.

And for so many of our listeners that are business owners themselves, you talk about the return on intelligence. What are some things leaders can do to prepare their organizations for AI and adopt it effectively?

And for so many of our listeners that are business owners themselves, you talk about the return on intelligence. What are some things leaders can do to prepare their organizations for AI and adopt it effectively?

Absolutely. Well, listen, there's so many amazing present things to ask you about in terms of your work and the work you're doing this moment. But one of the things I always love hearing about from people who have generated a lot of success in life and their different paths is their roots and their beginnings.

Absolutely. Well, listen, there's so many amazing present things to ask you about in terms of your work and the work you're doing this moment. But one of the things I always love hearing about from people who have generated a lot of success in life and their different paths is their roots and their beginnings.

Sure. This is just maybe a quick question for you. Is a form of disruption to disrupt technology by being more in-person?

Sure. This is just maybe a quick question for you. Is a form of disruption to disrupt technology by being more in-person?

You know, I think you really do exemplify what you write about. There are not many people who are able to show up at home and at work and live out things as much as you do. And you've done a really good job being a living example. Just for our back end of time, I wanted to do a little lightning round of questions for you. This is kind of a fun question I ask a lot of folks we interview.

You know, I think you really do exemplify what you write about. There are not many people who are able to show up at home and at work and live out things as much as you do. And you've done a really good job being a living example. Just for our back end of time, I wanted to do a little lightning round of questions for you. This is kind of a fun question I ask a lot of folks we interview.

Who is a person you always wanted to meet but never have?

Who is a person you always wanted to meet but never have?

That's a really good one. The balance of humility and prayer with aggression that's appropriate. Exactly. Yeah. What's something significant, I guess, that you've actually changed your mind about recently that you've had a change of mind about?

That's a really good one. The balance of humility and prayer with aggression that's appropriate. Exactly. Yeah. What's something significant, I guess, that you've actually changed your mind about recently that you've had a change of mind about?

Thank you for having me, Adam. But in all honesty, one of the things that I've always respected about you and how you've lived your life outside of business is, I guess, first and foremost, how you run. My first experience learning about you, I remember, was when you talked about how you just run 35 miles one year for every year you've been alive because it was your 35th birthday.

Thank you for having me, Adam. But in all honesty, one of the things that I've always respected about you and how you've lived your life outside of business is, I guess, first and foremost, how you run. My first experience learning about you, I remember, was when you talked about how you just run 35 miles one year for every year you've been alive because it was your 35th birthday.

So you embrace the moniker Switzerland.

So you embrace the moniker Switzerland.

What's the best piece of advice that you ignored intentionally? Like, and you're glad you did. The one piece of advice that maybe you've received that you didn't take.

What's the best piece of advice that you ignored intentionally? Like, and you're glad you did. The one piece of advice that maybe you've received that you didn't take.

Really true. The pendulum swings sometimes, like in the tech sector, it swings all the way over to data-driven decision-making. But you could dig your grave with the amount of data there is to sift through and analyze. And data at the same time ends up just being numbers. We know that tells a good portion of the story, but you can wrongly interpret data and unpack it incorrectly.

Really true. The pendulum swings sometimes, like in the tech sector, it swings all the way over to data-driven decision-making. But you could dig your grave with the amount of data there is to sift through and analyze. And data at the same time ends up just being numbers. We know that tells a good portion of the story, but you can wrongly interpret data and unpack it incorrectly.

What's your current morning routine?

What's your current morning routine?

Nope, that's perfect. And stretching, I think, is a big thing that I'm missing.

Nope, that's perfect. And stretching, I think, is a big thing that I'm missing.

Have you ever hired like a trainer or a coach of some kind, like business or physical related to like prepare for something?

Have you ever hired like a trainer or a coach of some kind, like business or physical related to like prepare for something?

I was both amazed and thought you were a masochist at the same time. But then when you unpacked, you know, why you did it, what it meant to you, I thought that was really cool. But talk to me about when did running start for you?

I was both amazed and thought you were a masochist at the same time. But then when you unpacked, you know, why you did it, what it meant to you, I thought that was really cool. But talk to me about when did running start for you?

Probably a good analogy for business coaching, too, is that so many people gravitate towards coaching or help when it's already not necessarily too late, but the problems already become so painful that they're scrambling for a need. There's probably a lot of value to preventative maintenance in every area of your life, right? Do you really want marital counseling when it's really, really needed?

Probably a good analogy for business coaching, too, is that so many people gravitate towards coaching or help when it's already not necessarily too late, but the problems already become so painful that they're scrambling for a need. There's probably a lot of value to preventative maintenance in every area of your life, right? Do you really want marital counseling when it's really, really needed?

Or do you want to get ahead of that, right? I mean, there's a lot of examples here.

Or do you want to get ahead of that, right? I mean, there's a lot of examples here.

Yeah, that's really cool. This has been a really insightful and energizing interview. There's been a lot of really great anecdotes and stories, things that I hadn't heard before. And I think our listeners are going to love hearing this, reading your book. And so on that last point, where can people find Redefining Possible?

Yeah, that's really cool. This has been a really insightful and energizing interview. There's been a lot of really great anecdotes and stories, things that I hadn't heard before. And I think our listeners are going to love hearing this, reading your book. And so on that last point, where can people find Redefining Possible?

Coaching, training, speaking, Ron does it all. You can find more info on those same places for that as well, right?

Coaching, training, speaking, Ron does it all. You can find more info on those same places for that as well, right?

Yeah, you got it, Ron.

Yeah, you got it, Ron.

This is your host, Adam Outland, and outside of this podcast, I'm also the leader for a division of our company, Southwestern Consulting, and our division is the Southwestern Student Coaching Program. And that division, we started back in 2020 because the desire we had was to take all these skills that we've equipped executives with for

This is your host, Adam Outland, and outside of this podcast, I'm also the leader for a division of our company, Southwestern Consulting, and our division is the Southwestern Student Coaching Program. And that division, we started back in 2020 because the desire we had was to take all these skills that we've equipped executives with for

Over a decade, I've coached executives and managers and sales professionals on the skills, the habits, the motivation, and the systems to be successful in their job and in life.

Over a decade, I've coached executives and managers and sales professionals on the skills, the habits, the motivation, and the systems to be successful in their job and in life.

And what we realized from working with 30, 40, 50 year olds was if we could have gotten to them when they were in ninth grade, in middle school, in high school, and equipped them with the same things we're teaching them now, the ripple effects would be huge. And so back in 2020, we decided to formulate a coaching program for youth

And what we realized from working with 30, 40, 50 year olds was if we could have gotten to them when they were in ninth grade, in middle school, in high school, and equipped them with the same things we're teaching them now, the ripple effects would be huge. And so back in 2020, we decided to formulate a coaching program for youth

equipping youth with the same types of skill development that we typically work on with adults. We just apply it to their world. And what that looks like is teaching them the study skills, the communication skills that they can use every day in the classroom and outside the classroom, coaching them on the mindset and the motivation of someone who's a top performer. And what does that mean?

equipping youth with the same types of skill development that we typically work on with adults. We just apply it to their world. And what that looks like is teaching them the study skills, the communication skills that they can use every day in the classroom and outside the classroom, coaching them on the mindset and the motivation of someone who's a top performer. And what does that mean?

It means helping a young teenager create and craft a vision for themselves. Because without a vision, we perish. But with a vision, we can be equipped with the motivation to dig into our study habits. We can see the connection between our future and the excellence that we have to form in our habits now to be successful in the long run. And we also work on the emotional intelligence.

It means helping a young teenager create and craft a vision for themselves. Because without a vision, we perish. But with a vision, we can be equipped with the motivation to dig into our study habits. We can see the connection between our future and the excellence that we have to form in our habits now to be successful in the long run. And we also work on the emotional intelligence.

It's how we balance our emotions and manage those emotions when they come up in a way that allows us to communicate effectively with others and to communicate with ourselves. It's about equipping young people with self-talk. That means equipping them with the language that they can use to better direct their thoughts and their mind to accomplish their goals and their aims.

It's how we balance our emotions and manage those emotions when they come up in a way that allows us to communicate effectively with others and to communicate with ourselves. It's about equipping young people with self-talk. That means equipping them with the language that they can use to better direct their thoughts and their mind to accomplish their goals and their aims.

And lastly, we equip them with the systems. That means for us, the tools, the time management and the organization strategies to not just work hard in life, but to work smart. And when we combine all these different areas that we work with our teens on, what we find is that they form the habits early in life that allows them to achieve their goals later in life and even right now.

And lastly, we equip them with the systems. That means for us, the tools, the time management and the organization strategies to not just work hard in life, but to work smart. And when we combine all these different areas that we work with our teens on, what we find is that they form the habits early in life that allows them to achieve their goals later in life and even right now.

And so our passion is to equip as many young people across this world as we can. And we're doing pretty good so far. We've got teens in seven different countries who have been through our coaching program to date, We've worked with over 400 teens, and we would love to be able to serve you as well. Here's how it works. If you want to investigate coaching, we start with a parent consultation.

And so our passion is to equip as many young people across this world as we can. And we're doing pretty good so far. We've got teens in seven different countries who have been through our coaching program to date, We've worked with over 400 teens, and we would love to be able to serve you as well. Here's how it works. If you want to investigate coaching, we start with a parent consultation.

That's a free call to discuss your students' particular needs and our program details. We work with Olympic athletes all the way down to teens that are just struggling to motivate themselves to do the daily work necessary in their class. So wherever your teen is, we'll meet them where they are and get them to the next level. And that starts with a parent consultation with you.

That's a free call to discuss your students' particular needs and our program details. We work with Olympic athletes all the way down to teens that are just struggling to motivate themselves to do the daily work necessary in their class. So wherever your teen is, we'll meet them where they are and get them to the next level. And that starts with a parent consultation with you.

A student planning session, that's the next step. If we agree that the value that coaching can bring matches your team, then we will move to a student planning session. It's basically a free one-on-one coaching session with your team. And that is designed to support them, but it's also designed to ask a lot of questions to help explore whether or not they want to be coached.

A student planning session, that's the next step. If we agree that the value that coaching can bring matches your team, then we will move to a student planning session. It's basically a free one-on-one coaching session with your team. And that is designed to support them, but it's also designed to ask a lot of questions to help explore whether or not they want to be coached.

Because at the end of the day, they ultimately have to be the one that pulls the trigger. And then after your student planning session, we get them paired with the right coach for them. We have an amazing staff of coaches from ex-division one athletes, people who've come from the Ivy League system.

Because at the end of the day, they ultimately have to be the one that pulls the trigger. And then after your student planning session, we get them paired with the right coach for them. We have an amazing staff of coaches from ex-division one athletes, people who've come from the Ivy League system.

We have coaches who have come from entrepreneurial backgrounds and acting backgrounds, so we can pair them with the right fit for them. And then once they partner with their coach, they'll benefit from two coaching sessions a month to really zone in on their personal growth and their skill development.

We have coaches who have come from entrepreneurial backgrounds and acting backgrounds, so we can pair them with the right fit for them. And then once they partner with their coach, they'll benefit from two coaching sessions a month to really zone in on their personal growth and their skill development.

So if you're ready to give your student the tools they need to be successful, click the link in the show notes for more information and to make sure you can schedule your free parent consultation today.

So if you're ready to give your student the tools they need to be successful, click the link in the show notes for more information and to make sure you can schedule your free parent consultation today.

Where do you feel like how the psychology of how you do what you do? Because for listeners that don't know, how long is a typical ultra?

Where do you feel like how the psychology of how you do what you do? Because for listeners that don't know, how long is a typical ultra?

Yeah. I've noticed, I think that's a common trait in a lot of people who've found business success, is that a number of them, not all, but a number of them found their ability to manage controllable actions on a physical level.

Yeah. I've noticed, I think that's a common trait in a lot of people who've found business success, is that a number of them, not all, but a number of them found their ability to manage controllable actions on a physical level.

Arnold Schwarzenegger going into the gym and knowing all the reps and see the results from the reps he put in, you control your body and the results are an extension of that.

Arnold Schwarzenegger going into the gym and knowing all the reps and see the results from the reps he put in, you control your body and the results are an extension of that.

In prior interviews, we focused on some of your earlier life and how you built into Southwestern Consulting and the impact that you've had there.

In prior interviews, we focused on some of your earlier life and how you built into Southwestern Consulting and the impact that you've had there.

I'm wondering, I guess, more recently through COVID and in these last few years, what are some lessons that you've taken back and thought about the work that you wrote in Redefining Possible and new applications, new inspirations that you've had just over the last three or four years?

I'm wondering, I guess, more recently through COVID and in these last few years, what are some lessons that you've taken back and thought about the work that you wrote in Redefining Possible and new applications, new inspirations that you've had just over the last three or four years?

I've always seen you as a long-term thinker, but when you said recently there's been a reflection on legacy, go into that a little bit more. How have you kind of reset legacy for yourself? How have you started to reassess or refresh legacy and what's important to you?

I've always seen you as a long-term thinker, but when you said recently there's been a reflection on legacy, go into that a little bit more. How have you kind of reset legacy for yourself? How have you started to reassess or refresh legacy and what's important to you?

Yeah. And I think you have this ability to hold things loosely. Maybe you even said this analogy years ago, and I probably heard it from you, but if you grip sand too tightly in your hand, it slips through your fingers. If you cradle it, it's the only way to hold that. I think that might've been you.

Yeah. And I think you have this ability to hold things loosely. Maybe you even said this analogy years ago, and I probably heard it from you, but if you grip sand too tightly in your hand, it slips through your fingers. If you cradle it, it's the only way to hold that. I think that might've been you.

But I hear that almost in that story where it almost like that early reminds you to hold some of the things that maybe we think are important and hold it loosely instead, because it's not as important as that perspective.

But I hear that almost in that story where it almost like that early reminds you to hold some of the things that maybe we think are important and hold it loosely instead, because it's not as important as that perspective.

Exactly. Yeah. Control what you can and don't try and control things that you can't. I love that. Another question would be of some of the principles that you bring up redefining possible. What's another one, I guess, that you're really have been focused on here over the last year or two.

Exactly. Yeah. Control what you can and don't try and control things that you can't. I love that. Another question would be of some of the principles that you bring up redefining possible. What's another one, I guess, that you're really have been focused on here over the last year or two.

Yeah, absolutely. Speaking of focus, writing a book takes a lot of focus. I mean, to get your ideas on paper and not even second guess yourself, it's really difficult. And so maybe there's a couple of questions around just writing and putting these ideas on paper. What was the best way for you to focus on writing that book?

Yeah, absolutely. Speaking of focus, writing a book takes a lot of focus. I mean, to get your ideas on paper and not even second guess yourself, it's really difficult. And so maybe there's a couple of questions around just writing and putting these ideas on paper. What was the best way for you to focus on writing that book?

Well, I always get in a place where I question whether I'll still think what I'm putting down is important five or six years later. You now have this perspective. I guess coming back and adding some highlights to the book, when you wrote it, I guess, how did you know that this was going to be something that you'd read again five years later and go, oh, yes, I still believe these things.

Well, I always get in a place where I question whether I'll still think what I'm putting down is important five or six years later. You now have this perspective. I guess coming back and adding some highlights to the book, when you wrote it, I guess, how did you know that this was going to be something that you'd read again five years later and go, oh, yes, I still believe these things.

It's still important to me. Yeah.

It's still important to me. Yeah.

Welcome back to the Action Catalyst. Today, we are joined by Ron Alford, a senior partner, VP of a free executive coach and speaker at Southwestern Consulting. It's awesome to have you back on the podcast. You've been on this before. I am excited to formally interview you because you're trapped and I could ask you all the embarrassing things publicly that I've always wanted to ask.

Welcome back to the Action Catalyst. Today, we are joined by Ron Alford, a senior partner, VP of a free executive coach and speaker at Southwestern Consulting. It's awesome to have you back on the podcast. You've been on this before. I am excited to formally interview you because you're trapped and I could ask you all the embarrassing things publicly that I've always wanted to ask.

A hundred percent. Yeah. I love that. You know, there are a lot of listeners that probably haven't had a chance to pick up the book yet. I know you said you wrote it with even your own kids in mind, like would they be proud of you? But in the world of business and the people that are listening in here, who did you write this book for?

A hundred percent. Yeah. I love that. You know, there are a lot of listeners that probably haven't had a chance to pick up the book yet. I know you said you wrote it with even your own kids in mind, like would they be proud of you? But in the world of business and the people that are listening in here, who did you write this book for?

Like who are the people that are going to pick this up, read it and go, gosh, that's exactly what I needed.

Like who are the people that are going to pick this up, read it and go, gosh, that's exactly what I needed.

i think our belief is that that doesn't necessarily mean that we don't have to or get to set goals and set our sights on something that we want to commit to and at the action catalyst one of the things that we're committed to doing is bringing amazing new guests to your doorstep in this next year lessons that we get to learn from some of the successful people that we get to interview on our show and we love sharing those messages with you

i think our belief is that that doesn't necessarily mean that we don't have to or get to set goals and set our sights on something that we want to commit to and at the action catalyst one of the things that we're committed to doing is bringing amazing new guests to your doorstep in this next year lessons that we get to learn from some of the successful people that we get to interview on our show and we love sharing those messages with you

Hello, Action Catalyst listeners. We are coming up on New Year's, and I wanted to wish you all a happy New Year. Here at the Action Catalyst, we are looking ahead. This is a time for renewal, refresh of focus, and new commitments for change. I know many people look at New Year's and they think of New Year's resolutions, and they look back historically at all the ones that they never completed.

Hello, Action Catalyst listeners. We are coming up on New Year's, and I wanted to wish you all a happy New Year. Here at the Action Catalyst, we are looking ahead. This is a time for renewal, refresh of focus, and new commitments for change. I know many people look at New Year's and they think of New Year's resolutions, and they look back historically at all the ones that they never completed.

So hopefully you're setting new intentions of personal growth and personal development. Because if we're not growing in life, we're going backwards. And we're just so thankful to have all old listeners and so many new listeners. Look forward to sharing with you so much more next year. Happy New Year.

So hopefully you're setting new intentions of personal growth and personal development. Because if we're not growing in life, we're going backwards. And we're just so thankful to have all old listeners and so many new listeners. Look forward to sharing with you so much more next year. Happy New Year.