Overtime with Outland is Action Catalyst host Adam Outland's reflections and commentary on discussions with each of his esteemed and accomplished guests. In this segment, Adam dissects Episode 465 with the President of Southwestern Ventures, Priit Martin.
Welcome back, Action Catalyst listeners. This is another Overtime with Outland. Today we'll be discussing episode 465 with Preet Martin, president of Southwestern Ventures, part of the Southwestern family of companies. A few concepts that we pulled from Preet's interview that would be useful for our listeners. Number one is that simple doesn't always mean easy.
Preet learned during his days selling books door to door that the process wasn't complex by any means, but it also wasn't easy. It's a grind and it takes determination and perseverance to make it work. Those aren't complicated skills, but they can be difficult without the right mindset. Number two, success boils down to the basics.
In sales especially, Preet says people tend to think it's something fancy that makes them successful. A particular joke, a nice suit, a quirky habit, but it's not. It's the boring mundane basics like showing up day after day, doing the things even when you don't feel like it. And above all, having the patience to learn instead of throwing in the towel.
Number three, new and different isn't always effective. This goes back again to Preet's book Selling Days when he had the benefit of learning from a system of selling that had been in use for over 100 years. There was a plan, there was a manual, and it worked. Preet says people often get wrapped up in wanting to reinvent the wheel just because it looks cooler or sounds different.
And yes, there are situations where you need to adapt or change things, but you don't need to start from scratch just for the sake of being new. Take what's already tried and true and then build on it. Number four, success is a trend. It's not about hitting a specific dollar mark or a house with a certain square footage.
It's about making sure your personal improvement is trending upward, even if it's very slightly over time. As long as you're making small but consistent improvements in whatever you're doing year after year, you are a success. For more on Preet's story and some of these principles, check out the full interview, Action Catalyst, episode 465 with Preet Martin.