Overtime with Outland is Action Catalyst host Adam Outland's reflections and commentary on discussions with each of his esteemed and accomplished guests. In this segment, Adam dissects Episode 459, with Sales Enablement Strategist Luis Báez.
Welcome Action Catalyst listeners to Over Time with Outland. Here we'll be reviewing episode 459 with Luis Baez. In our interview, there were three big takeaways that I want to share with you. Number one. Entrepreneurship can be a great way to get your feet under you as an entrepreneur.
If you're already within a larger company, use those companies' resources like legal, marketing, IT, and other assets as a safety net to work on the thing that in the future can launch you as an entrepreneur. Start that journey now while you have the support systems already in place on someone else's investment.
Luis and I also talk about the differences in how you show up in social media and different platforms. A key thing to keep in mind if you're promoting yourself or your business on social is the exact same customers can behave very differently depending on the platform where you're reaching them.
On LinkedIn, for example, you need to be more professional and you need to be sharing information that adds value or educates. Instagram, by contrast, is more like a virtual water cooler. This is where you can be a bit more playful and fun and prospects can establish a stronger connection to your brand and your vibe rather than just what you can provide them.
One of the things I really appreciated about Luis and his approach is something similar we've heard from so many other entrepreneurs and success stories is that progress is key over perfection. Accept that things are going to be messy. Accept that things aren't going to be exactly as you planned, but get started. Take the first step and keep taking steps.
As Luis says it, get started and put lipstick on it later. It's more important to be making progress and moving in the right direction than for everything to be perfect right away. To get the rest of the episode, check out episode 459 with Luis Baez.