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WSJ What’s News

Boycotting Target, Part 2: Is Its Business Paying a Price?

Sun, 18 May 2025

Description

After Target rolled back its goals around diversity, equity and inclusion, several organizers across the U.S. launched boycotts. In the second episode of this special What’s News series, we zoom in on the boycotts’ potential impact on Target’s business and on those of Black entrepreneurs with products on Target’s shelves. Host Alex Ossola and producer Jess Jupiter travel to Atlanta to see how one boycott, Target Fast, is going, and what things are like at one Bullseye Black Market for Black entrepreneurs. And we consider how effective boycotts are at pushing companies to change. In your feed, you can find the first episode of this series, looking into Target’s history and why shoppers are upset with the company at a time when many other businesses are also changing their DEI policies.  Learn more about your ad choices. Visit megaphone.fm/adchoices

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