
WSJ What’s News
Boycotting Target, Part 1: How It Doubled Down on DEI, Then Backed Off
Sun, 18 May 2025
Many U.S. shoppers know Target as a place to get everyday items like groceries and paper towels, as well as clothes and homegoods. But recently some shoppers have stopped buying things at Target as part of boycotts over its pullback from policies around diversity, equity and inclusion. In the first episode of this special What’s News series, host Alex Ossola digs into how Target got here: the company’s history and why shoppers are upset with Target in particular at a moment when many other companies are also changing their DEI policies. In your feed, you can find the second episode of this series, looking into the boycotts’ impact on Target’s business and on those of Black entrepreneurs with products on Target’s shelves. Learn more about your ad choices. Visit megaphone.fm/adchoices
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