
The world's richest man is developing a company town outside Austin, Texas. Like the industrialists who came before him, Elon Musk may learn it’s hard to create (and sustain) a utopia. This episode was produced by Victoria Chamberlin, edited by Matt Collette, fact-checked by Laura Bullard, engineered by Patrick Boyd and Andrea Kristinsdottir, and hosted by Noel King. Transcript at vox.com/today-explained-podcast Support Today, Explained by becoming a Vox Member today: http://www.vox.com/members An aerial view of Elon Musk's Snailbrook community in Bastrop County, Texas. Photo by Brandon Bell/Getty Images. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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If you open your Maps app and you type in Snailbrook, Texas, you will get nothing but a prompt. Do you maybe want Scenic Brook, Texas or Springbrook, Texas? Snailbrook is not a town just yet. It is currently under construction outside of Austin. The builder, one Elon Musk, says Nailbrook will be a company town for employees of his boring company and ex and etc.
He has plans for it to be, quote, utopian, which... I mean, it's got a long way to go. It's got a lot of rough edges and it's definitely nothing that you would call like a utopia. So far, it's just 15 trailers.
Coming up on Today Explained, Elon Musk takes us back to the days of the company town, whether we care to go or not.
I don't see the draw personally to wanting to go out in the middle of nowhere and then live in a tiny trailer.
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It's Today Explained. I'm Noelle King. Ronnie Mola is a senior correspondent at Sherwood News who recently took a trip to Texas.
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