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The Ryan Hanley Show

Kelly Roach Shares Her SECRET to Business Success

Thu, 27 Feb 2025

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Kelly Roach is a business strategist and founder of Kelly Roach Coaching who transforms entrepreneurs into seven-figure CEOs by combining Fortune 500 business principles with cutting-edge marketing strategies. Her expertise comes from rising to become the youngest VP at a Fortune 500 company, where she led over 100 team members to record-breaking sales during the 2008-2010 economic downturn, while her philanthropic work includes bringing clean drinking water to those in need and co-founding The Courageous Brand leadership program for young girls. Today, Kelly Roach shares her journey from growing up near the poverty line to becoming a successful entrepreneur. She highlights the power of leveraging your unique strengths and mastering time management. Kelly discusses the significant role that faith and family have played in her life, encouraging listeners to integrate faith into their businesses for hope and resilience during tough times. She also emphasizes the importance of being intentional about the life you want, considering the costs of your dreams, and ensuring your goals align with your core values. Kelly Roach advises focusing on your strengths while seeking support to address your weaknesses, and stresses the critical need for radical honesty with yourself to achieve success both personally and professionally.   🎯 Takeaways: Integrating faith into business and its importance. The role of time management and discipline in achieving success. Navigating the balance between exploiting strengths and addressing weaknesses.   💬 Sound Bites: "People either go crazy leaning into their weaknesses and they just feel like a failure all the time because they're actually not operating in their zone of genius." "You can give anyone the blueprint to make millions of dollars. But most people that make millions of dollars ends up losing it all because it wasn't anchored in truth." "And anything that's worth anything in your life is going to come with immense sacrifice, and that's what makes it worthwhile."   🔗 Connect and Discover: Podcast: https://www.kellyroachinternational.com/podcast Instagram: https://www.instagram.com/kellyroachofficial   📖 Chapters: 00:00 Introduction 05:44 "Balancing Wealth and Doing Good" 08:16 "Mastering Control: Focus on Essentials" 11:30 Focusing on Core Success Skills 14:30 Clarifying True Goals and Actions 17:39 Faithful Alignment in Business 22:11 "Balancing Keynote Career and Family" 25:18 Prioritizing Family Over Two Incomes 27:28 Sacrifices and True Success 33:20 Focus on Strengths, Outsource Weaknesses 36:31 "Leadership as Service Mindset" 38:51 "Faith's Role in Society" 42:11 Reflecting Faith Through Business Conduct 45:31 Christian vs. Atheist Bias Debate 48:38 Faith, Family, and True Success 50:47 Max Vulnerability in Faith Conversations 53:44 "The Kelly Roadshow Invitation"   📌 𝗙𝗢𝗟𝗟𝗢𝗪 𝗠𝗘 𝗢𝗡: Website: https://go.ryanhanley.com/ Course Page: https://masteroftheclose.com/ Apple: https://podcasts.apple.com/us/podcast/the-ryan-hanley-show/id1480262657 Spotify: https://open.spotify.com/show/5AZFuTiQsgS9hMQDDdtlOr?si=98432b7806534486 Instagram: https://www.instagram.com/ryan_hanley

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Chapter 1: What is Kelly Roach's journey to success?

0.529 - 24.882 Ryan Hanley

Hello, everyone, and welcome back to the show. We have a tremendous episode for you today, a conversation with Kelly Roach among rising up out of a household that was filled with drama and fear, barely living above the poverty line. Kelly worked her way out of that situation, becoming one of the youngest senior vice presidents in the history of her Fortune 500 firm.

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26.002 - 53.621 Ryan Hanley

She today has six different businesses, highly successful, all seven figures to eight figure businesses. And she runs it all through the filter of her family and her faith. And in this episode, what we dive into is how to bring faith into your business, how to think about it, why it's important. And tactically, how do we integrate our beliefs in the creator, in God?

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53.941 - 82.053 Ryan Hanley

How do we work them into our business in a way that is real and true to us, as well as helping us build deeper connections with our employees, with our prospects, with our customers? And really driving massive growth through faith, not as a tactic, but as a pure belief structure that we cultivate and integrate into our lives. And how do we not become fearful of any type of consequences?

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82.452 - 102.711 Ryan Hanley

from bringing faith and talking about faith in our business. This is a wonderful episode. If faith is part of your life and you work in or own a business, you are going to want to wait, particularly for the last 10 minutes of this episode where we get highly detailed on what it takes to bring faith into your business in a successful and productive way.

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103.697 - 120.366 Ryan Hanley

Before we get to Kelly, I want to give a quick shout out and reminder to you guys, if you are not subscribed to this show, it would mean the world to me. It would be a massive sign of support if you could subscribe, whether you're watching on YouTube or listening to the audio version of the podcast, Spotify, Apple, wherever you listen to podcasts.

Chapter 2: How can faith be integrated into business?

120.926 - 137.273 Ryan Hanley

Like the video, subscribe to the video, and if you have, leave comments either in the reviews or in the comments. I read every comment. I tag the guest if there's a guest and bring them in so that we can have conversations around these topics and really drive them forward.

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137.293 - 151.848 Ryan Hanley

It also helps me understand what parts of the conversation either made sense or that you disagree with so we can bring in new guests or approach and attack new ideas to help you grow. My friends. I love you for being here. Let's get on to Kelly Roach.

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161.792 - 164.133 Ryan Hanley

In a crude laboratory in the basement of his home.

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178.052 - 180.249 Ryan Hanley

Kelly, thank you for taking the time. Glad to have you here.

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180.845 - 182.607 Kelly Roach

Excited to be here. Thanks for having me.

183.067 - 209.629 Ryan Hanley

Awesome. So in spending some time researching your story, one of the things that you highlight kind of in your, you know, who you are is, you know, you say you came, you grew up, you know, just above the poverty line. And my story is kind of very similar to that. We never were hungry, but luxury wasn't an option. You know, even what we consider luxuries, most people today wouldn't even blink at.

Chapter 3: What skills are essential for business success?

210.149 - 239.051 Ryan Hanley

Yeah, I'm really interested in one, how you felt you did that. And two, where like what do you think the characteristics are of the people who pull themselves out of those situations and thrive in their lives? And those who continue to go to the same bar, you know, kind of live the same exact way their parents did and never break free of of that place of kind of just getting by.

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239.591 - 262.642 Kelly Roach

Yeah, it's so it's so fascinating. Right. So, you know, for me, actually, it was really my story is kind of interesting because my dad actually worked for a nonprofit, a religious nonprofit. And in deciding to do so, basically, we were living off of the wage that could barely support one person. And there were five kids in my family. So it was insane.

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262.702 - 283.829 Kelly Roach

Like, I don't even know how they pulled this off to put food on the table, but they did after a lot of stress, anxiety, crying, depression, you know, constant stress in our household. But, you know, I'm a person of faith. One thing my parents did really, really well is they instilled that in me from a young age. And, you know, I always kind of looked at life from this perspective, right?

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Chapter 4: How do you clarify true goals and actions?

284.249 - 306.396 Kelly Roach

There's things in life that you can do something about and there's things in life that you can't. So, for example, if you have a devastating loss in your life, someone that you care about passes away or you suddenly get a terminal illness, you know, these are things that you cannot control in your life. You can't decide whether or not they're going to happen.

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306.556 - 327.93 Kelly Roach

You can't do anything to change the fact that this event has happened. And now what you can do is decide how you're going to respond to it. But to me, since a very young age, since I was literally on the free lunch program and I was mortified one day when there was a volunteer lunch lady that ripped open my envelope and didn't know that I was on the free program and that there was nothing in it.

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328.411 - 349.815 Kelly Roach

And it was in front of all the kids. And that was like my final straw of like, I will not live like this. I will not have this life. I will not do this because I always saw money as being something that we can influence and control. And it is, you know, anyone on YouTube for free can learn how to make money.

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350.536 - 369.464 Kelly Roach

Anyone who has cell service and a cell phone can make millions of dollars from their home. And anyone who has the desire to change their financial situation can. And we can come up with all the stories and excuses and reasons why our situation's harder and our situation's more complex. And, you know, there's a reason why we can't. But the truth is, is in the...

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371.065 - 386.874 Kelly Roach

environment that we live in today that really truly is accessible and possible for pretty much everyone that has internet service. And from a very young age, having that experience, I just made the decision that I just simply wasn't going to live like that.

386.954 - 406.567 Kelly Roach

I wasn't going to be put in a situation to be compromised, embarrassed, feeling very exposed and vulnerable in that way in an area of life that I felt could be learned. And so it was really a decision for me at a really young age that I believe, unlike my father, that I can make money and do good in the world.

407.167 - 432.327 Kelly Roach

I don't need to compromise and say the only way I can do good in the world is if I don't have enough money to take care of my family. And so I think I've been on this journey since a really young age to figure out how can I use my gifts, How can I make lots of money and how do how do I do tremendous good in the world by focusing on the things that I, in fact, can influence and control in my life?

432.627 - 440.294 Kelly Roach

And, you know, I think that's probably a lesson that's pretty relevant to most people listening in some area of life when you listen to this show today.

Chapter 5: What is the role of family in business success?

441.194 - 445.258 Ryan Hanley

How old were you when you kind of first had this thought that you didn't want to live this way?

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445.629 - 467.948 Kelly Roach

You know, it's funny because I was talking about this story, I think with my daughter, maybe the other day, and she asked me what grade I was in. And I said, I honestly, I can't remember. That's so bad. I want to say it was probably like, I'm going to say it was around sixth grade. I'm going to say it was around sixth grade. I was old enough that I was like, yeah, no, no, you know.

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467.968 - 489.916 Kelly Roach

And, you know, since I was a really young person as as a very young person, I was first a mother's helper and then I was a gatekeeper at the pool. And then I started waitressing as soon as I was legally able. And I had five jobs all throughout college. So I just made it my business to say I'm going to learn as much as I possibly can. I'm going to acquire as many useful skills as I possibly can.

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489.936 - 502.241 Kelly Roach

And I'm going to do whatever it takes to make my life, my masterpiece and to not live based on standards that were set for me, but standards that were set by me. And that's worked out pretty well so far.

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502.581 - 520.591 Ryan Hanley

So yeah, that, that makes a lot of sense. That's actually, so that's like six grades, like around 12 years old. That's right around the same time that I had the same exact thought. I remember that. You know, I can remember like walking down the streets of, you know, my small town to my buddy's house and saying to myself, like, I don't want this future.

Chapter 6: What sacrifices are necessary for true success?

520.891 - 521.332 Ryan Hanley

You know what I mean?

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521.352 - 526.355 Ryan Hanley

Like, like, like if I choose to live here because it's my choice, that's one thing.

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526.555 - 526.916 Kelly Roach

Yes.

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527.016 - 544.665 Ryan Hanley

I'm not going to be forced to live here because I haven't done anything that gives me the ability to break out. Exactly. And it's very funny. That feels like a moving year. One of the things that you kind of highlighted in there was control. You know, what I wrote down, paraphrasing what you said, was kind of control what you can control. Yeah.

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545.005 - 567.281 Ryan Hanley

So that to me feels like a core kind of first principle that you hear everywhere. said in different ways from a lot of people who are highly successful. They, they tend to, they tend to as much as they can either outsource or just let pass by them, the things that are out of their control. They don't waste brain cycles on it. How do you, how do you cultivate that in your work? Cause it, it,

567.921 - 590.312 Ryan Hanley

It's a very hard thing for many people to stay focused, to not allow negativity, to creep in, to not get lost in the presidential election or this war or climate or whatever your topic du jour of fear is. How do you how do you capture that idea? How do you make sure that you're you're not getting distracted as much as as much as possible?

Chapter 7: How can you focus on strengths and outsource weaknesses?

590.765 - 613.535 Kelly Roach

Yeah, I mean, I think the most valuable asset and resource that we have is time. And how we use our time is what determines everything in our lives. And so for me, I've made it my business since I made that decision at a young age that I wanted a different life to really place a high value on how I use my time.

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614.816 - 630.932 Kelly Roach

And when you do that, you have the discipline to use your time in a productive manner that's going to move you forward towards your goals. And it sounds so simple. But as you know, that is like the biggest struggle that people have. Right. And so.

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631.593 - 655.336 Kelly Roach

I think being ruthless with your time is the number one core principle of achieving really high levels of success because it's not about doing 100 things. It's about understanding the five or 10 things that are going to change everything. And I say this all the time. You know, you can change your life in an hour a day. You can absolutely change any area of your life in an hour a day.

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Chapter 8: What does leadership mean in the context of service?

655.376 - 672.853 Kelly Roach

You wanna learn investing, you spend an hour a day learning investing, you'll be one of the top investors in the world. You wanna build a body, you wanna be able to be like one of the top people in physique in your age and in your space, you spend an hour a day working on your body. Nutrition, wealth,

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673.473 - 686.301 Kelly Roach

health, relation, you want to have one of the best marriages in the world, spend an hour a day investing in your relationship. If you think about then you let that play out. And actually, let me take it a step further. There's actually been studies done on this.

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686.341 - 708.658 Kelly Roach

Jesse Itzler talks about this all the time, that if you spend 18 minutes a day on something, by the end of that year, you'll be in like the top 5% of people in the world in that thing. Now think about that. That's insane. That's insane to think that if you were to just dedicate 18 minutes a day to the right things, you can basically have anything that you want in your life.

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709.539 - 726.574 Kelly Roach

And, you know, most people, to your point, they just don't have the discipline focus to keep their energy on that. And I think, you know, people like us that came from being very clear on what we don't want, you know, you then have to marry that with being very clear on what you do want.

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727.054 - 748.553 Kelly Roach

And so when you know what you don't want, you know what you do want, then you have to decide, well, what are the three to five things that I can do every single day that are going to move me forward towards that thing that I do want? And for me, I decided that was learning sales, marketing, communication, and leadership. So I have focused my life on learning those things.

748.913 - 769.421 Kelly Roach

And that is what allowed me to take my first business over eight figures in 5000 lists, like really just like taking the industry by storm. I started five other companies. I have a portfolio of six companies focusing on those things. I don't chase the fads. I don't chase the trends. I don't waste my time with the newest technology. I never have. I'm not constantly chasing 100 different rabbits.

769.921 - 790.326 Kelly Roach

I'm like, what are the three to five things that are going to move me and the team and the organization forward? And it's all about the discipline to use your time on the things that are going to move you forward towards your goal. And to your point, why don't people do it? Well, a lot of times it's not the thing that we're the naturally the best at or most comfortable with, obviously, right?

790.666 - 810.054 Kelly Roach

Right. So if you want something different in your life, then that probably means that it's going to require you to do things that don't come naturally or learn new things that make you uncomfortable or put you in a position where you have to fail a whole lot of times before you figure out how you're going to have success. And I think, you know, that's why lots of people have big dreams.

810.714 - 821.619 Kelly Roach

But don't do anything about them because it requires a behavior change and behavior change requires being disciplined, being uncomfortable and failing a lot in the process. Right.

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