Kelly Roach
Appearances
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Getting people a result in advance of payment, building and accelerating trust and making offers so that we can get good at those four components and then move on to layering and stacking all of the tools and all of the accessories and all of those extra things that help you with the scale process. So hopefully that gave a little bit of what... Just a little bit.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Yes. So, I mean, first of all, content, like practice going live. That's the thing. A lot of people want to launch, but they don't know how to run a launch conversation that is going to compel someone to sit there and to engage and to show up again to a launch. So how do you do that? You start doing a daily live stream. You start practicing. It's just like an athlete.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
What does someone that play basketball come in? They start dribbling down the court from the moment that they start practice every day. So if you want to scale a hundred million dollar business, you have to start by learning how to make a sale. If you want to scale a live launch, you have to start by learning how to do a live stream.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
So the first thing I would tell people to do is start going live, start adding value, start putting content on people's feed. The second thing I would say is you have to start engaging with people. And this is one of the greatest disservices that I think that has happened to entrepreneurs in the last five to ten years.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
When you look at billion dollar companies in the corporate space, which is where I came from, you know, they have databases, they make phone calls, they send emails, they have meetings and they sell things and they sell things every single day. They're selling all the time, every single day.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Well, entrepreneurs have been told this story that if they just learn marketing, they'll never have to talk to anyone. They're going to make sales automated overnight while they sleep. And even when someone pays them and gives them money, they don't need to interact with them. So they keep hearing this story over and over and over again.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And then so many entrepreneurs are so broke and they're in so much debt that they have to go back and get a job. Because the story that they're being told about what entrepreneurship is versus what it takes to build a business, they're completely incongruent. You know what I'm saying?
I am Charles Schwartz Show
Make Millions Without Ads or Debts
The easiest thing to do is, I don't care if you have one follower on social media. I started from zero. I did not use social media personally. So when I say I started from zero, I actually mean I started from zero because I had like Ja. Ja. Ja. Thank you so much for being here. I am so interested in what you'd like to learn about ABC XYZ, whatever your topic is, whatever your business is.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
I'm about to create a bunch of new content. I really want to make sure that I'm serving the people that are honoring me by being here.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Und was die Leute falsch machen, ist, dass sie sofort ihre Follower auf Social Media spammen, wenn sie keinen Wert für sie haben, sie haben keinen Rapport gebaut, es gibt keine Verbindung, die Leute sind nicht in deine Marke gekauft, sie versuchen nur, zu schauen, was du tust. And they're already like hammering them, you know, with some type of spammy message.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
But what I found is that when you approach that completely differently, and I've been doing this since I first started my business, I would get a follower. And even when I was starting and I had a very small team, I started off with a part-time fractional admin. You send a message, hey, thanks so much for being here. Kelly is about to record some great new content.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
What are some topics that would interest you? Und wir haben von Anfang an angefangen, einfach nur zu kursieren und zu kursieren und zu kursieren, indem wir einfach Fragen stellen. Also ich denke, das wichtigste Ding, und ich sage es immer Leuten, wenn du Dinge verkaufen willst, musst du in der funktionierenden Realität der Person sein, die du verkaufen willst.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Es geht nicht darum, was du verkaufen willst, sondern darum, was diese Person kaufen möchte. Und das gleiche geht für Content. Es geht darum, wer du servieren willst. Ask them what matters to them. Ask them what questions they have. Be focused on being of service. When you make it not about you, it's so easy. Business gets really, really hard when we make it about ourselves.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Business gets a lot easier. I won't say easy because business is not easy. But business gets a lot easier when you make it about other people and when your intent and your focus is on service. So we've been doing that since the very beginning of starting my first company and we still do it today. We'll get new followers.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Hey, you know, Kelly's about to record a bunch of new podcasts for this month. What's a topic that you'd be really excited to tune into and start listening to? And they'd say, oh, Kelly has a podcast. I didn't even know that. Great. Now you get a new podcast follower because they gave you a topic and they're excited to listen to the show where you talk about it. So it's just keep it simple.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
I think that's the biggest thing. Human connection, human connection.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Ja, well, what I'll say is in the live launch book, I have 41 page case studies of people just like you that had no idea. How could this work for me? What could this look like? Will this work in my industry? Will this work in my business? Is my business too small? Is my network too small? Do I not? You know, they have all the same questions that everybody has.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Every person here listened to and I would just encourage you to just grab the back of the book and flip through it and just point to a page and read it and you will leave so inspired and you will realize like this is live launching is for the everyday entrepreneur. I call this the strategy for the everyday entrepreneur that wants to achieve extraordinary things. And it's accessible to everyone.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And you just start from where you are with what you've got. But I think it all comes back Ich habe so viele Leute, die von mir gekauft haben, die mich von jemandem referierten, der nicht mal mein Klient war. Because they saw my content or they sat in one of my launches or they read one of my books and they were like, oh no, she's the girl that you have to go to for that.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And so I think people don't realize it's not like one plus one equals two. It's like one plus one equals ten when your intent is focused around serving and adding value.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
I am so happy to be here. Thanks for having me.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Yeah, it's so good. And here's what I always say for starters. Most businesses don't grow because the business owners just don't even make enough offers to grow. So I always say before you focus on the quality, you have to focus on the quantity. On average, an adult learner needs to hear something eight times. Wow.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Das ist, warum der Live-Launch euch ermutigt, die Offer über und über und über und über wieder zu eröffnen. Und der größte Fehler, den die meisten kleinen Geschäftsführer machen, ist, dass sie einfach nicht ihre Offer freundlich genug teilen, für jemanden, der vielleicht interessiert hat, der vielleicht ein perfekter, idealer Klient war. Sie haben einfach nicht genug, äh,
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Es ist nicht Daten, es ist fast die Familiarität, den Komfort zu haben, um die Kaufentscheidung zu machen. Also das erste, was ich den Leuten immer sage, ist, bevor du sogar in die Fähigkeit des Versellens hineingehst, musst du dich auf die Anzahl der Offerungskonsistenzen konzentrieren. And this is why going back to the question you asked earlier, like what can they do to get started?
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And I said live streaming. I love that because it is a safe space for you to practice both adding value and making offers. Because when you're live streaming, you can always be inviting people. Even if you're not necessarily making a offer for a product, you can make an offer to join your email list. You can make an offer to join your Facebook group.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
The magical things that I've done? Well, I've been helping people to scale their businesses online since 2012. And some of the magical things that I've gotten to be a part of are helping people to buy their dream homes for cash, take sabbaticals, take their entire family on dream vacations around the world.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
You can make an offer to get started with a free guide that you have or a tool or resource that you're offering. But I think the first and most basic fundamental thing that even puts you in the game is you have to consistently make offers. And then when you start merging into, okay, now how do we get good at making offers? How do we actually convert when we're making offers?
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Something that you can talk about naturally. Mhm. that you're not reading a script, you're not following a sales page, you're not reading off of a template, that in and of itself gives a thousand times more conviction and passion and energy. We know that people are so much reading our nonverbal cues, even more so than they're listening to the words that we're saying.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
So another reason why I go back to the quantity of how many offers you're making is that In many instances, it's not even the words that you say, it's the confidence with which you say them. And you can only build confidence through doing. You can't sit in a classroom, you can't read a book, you can't study Kelly, you can't study Charles. You have to actually go and do it.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
So I think that's the biggest thing I say to people is like, Forget you trying to come up with the perfect pitch. You need to make a pitch and you need to get good at making a pitch to the point where when you make a pitch, you're energetically present with the person and you're in a state of conviction and belief about what it is that you're offering.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Because without that, it doesn't matter if the words you say are correct. They're not going to believe you anyway. They're not going to energetically connect with you.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Pay off all their debt, buy their parents a brand new home, retire their spouses, homeschool their children. So what I have done is I've built a wildly successful coaching and consulting company. Then I built five other businesses in the online space. But really what's important is what are the results that my clients get?
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Yeah. I mean, listen, everybody's journey is different. We've had people come in and do $300,000 in their first live launch. We've had people come in and do one sale in their first live launch, right? So it really, it is so dependent on sales. So many factors about where you are, where your business is, where your audience is, all of those things.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
But I mean, the longer you wait, the more you push back your timeline. That's the bottom line. And the thing is, is like even just putting yourself in the space of going through the exercise of registering people and bringing them into the conversation and starting to connect with them in the DMs and practicing sharing your message. That in and of itself is so unbelievably valuable.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
But yeah, I mean, most people do have success with their first live launch. No, you're not going to be a gazillionaire.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
But yeah, most people, most people do have some level of success with their live launch. And the level of success that they have usually is dependent upon, for example, like, do you have an email list? Do you have an audience? Are you active on social media? Have you been putting out content? We have people come to us that on one hand are starting from, Nothing.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Like literally they have to learn how to start putting out content. They have to learn how to start building an email list, etc. And that's fine. And that might be a person that might make one, maybe three, maybe five sales in their first launch. Right. Then we have other people come to us that say, I have a seven figure business. I want to go to eight figures.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And those people can do multiple six figures in their first launch. Because they have the business foundation in order to do that. But I think regardless, it's kind of like every day that you waste that you're not doing this, you're missing out on the greatest tool that we have is our phone. And most people allow their phone to own them instead of them owning their phone.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And so my call to everyone watching this show today is, how are you owning your phone instead of letting your phone own you? And going live is the best exercise, bar none, in clarifying your message, getting confident speaking your offer, getting confident making offers, getting confident selling. Like there are so many benefits of just doing the exercise itself to become a better business person.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
dass das in und für sich einen Einfluss hat in all den anderen Dingen, die du in deinem Geschäft machst, richtig?
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And my clients are able to live their goals and dreams while putting their faith and their families first. And that is the mission that I am on, to change the world by helping people to steward their gifts, make a massive difference in the world, do lots and lots of good, and make millions of dollars while they do it.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Very unimportant in contrast to the consistency and value. And they become important as you scale, not as you start. So they become important when you're working with tens of thousands of people. Obviously now segmentation, open rates, conversion rates, looking at your landing page, looking at clicks to the sales page, all of those data points become important once they're already good.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
But when you're getting started, it's like you just got to do the thing. I see so many people that they want to sit in their spreadsheet. I have people come to me and they'll say, I did my first launch. It wasn't successful. It failed. I said, great. Tell me how many people you had registered. They're like 20 people. How many sales did you make? One. I'm like, you closed one out of 20 people.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Das war kein unfassbarer Lunch. Du hast nicht genug Leute registriert, um erfolgreich zu sein. Ich denke, so viele Leute wollen die Details und Nuancen micromanagen, bevor sie die grundlegenden Grundlagen machen. Du musst es in der Welt herausnehmen. Du musst anfangen, richtig? Ja.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Es ist so wahr. Und deshalb stresse ich mich nicht über diese anderen Dinge, weil wenn du dich auf die Wertschätzung konzentrierst, besonders in der Marktwahl heute, sind die meisten Geschäftsführer so konzentriert auf Automation, dass sie sich nicht wirklich auf die menschliche Verbindung konzentrieren.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And so it's so funny because people will stress so much about the tech and the stats and all of those things. But they're not even focused on the one thing that like it just makes selling so easy, which is just like connect with the person. Like I sent a couple audios to people last week or I and then I sent a couple videos, just a one minute video. My team had come to me and said.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
You know, these handful of people, I really want them to join this program. Can you send them like just a personal touch? And I was like, yeah, of course. Right. The messages I got back from people like shocked. They couldn't believe it. I'm like, that took one minute of my time. One minute, not even one minute. And it's literally like just being a good human.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
It's the best business tool you can ever have. And then you can come to the tech tools and, you know, all those other things, like as you learn the basic foundations. But yeah, I mean, I think one of the reasons why I am so excited to share the live launch method is that I think that online business is
I am Charles Schwartz Show
Make Millions Without Ads or Debts
has been made very complex, expensive and overwhelming by people that have never really built anything. And so what I'm trying to do is like unravel that a little bit. Like, yes, there is a time and place for systems. I have a full time operation. I'm very blessed. I have a full time operations team, multiple people on it. I have people that do all those things. So that's great.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And I'm very blessed to have that. But that wasn't how I started. I didn't even say that was down the road. Exactly, exactly.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Ja, ich sage immer, dass Leute gehen, wo sie einen Publikum haben, richtig? Also, wenn du keinen Publikum hast, werde ich dir sagen, dass du auf Facebook gehst, weil sie Gruppen haben. Und das macht es super, super einfach zu starten und super einfach, dass jeder in einer Gemeinschaft enthalten ist. Also ist es einfach, einfach da zu beginnen.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
But we've had clients come to us that they built their whole brand on YouTube and they live launch using YouTube and text messages. We have other clients that have come to us that have super engaged Instagram audiences. We're like, go launch on Instagram. We have clients that launch on LinkedIn. So I always tell people, go where your audience is if you already have an established audience.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
If you don't have a very engaged, established audience that's already buying from you, I would say go to Facebook because with your advertising, when you run Facebook and Instagram ads and the ability to move them to a Facebook group from a launch perspective, that's going to be far easier for you to actually connect with people and to segment the leads and move them through the process.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
I think that you need to study the term Zeitgeist, right? And that talks about being in the conversation that is already happening in people's heads and meeting them where they are.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And I think the key to great marketing that is authentic, that is in integrity, that actually works, there's lots of ways that you can market, but we want to market in integrity, authentically, in a way that puts people first and gets people results.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Und der beste mögliche Weg, den ich gesehen habe, um das zu tun, ist, die Zeitgeist zu studieren und zu verstehen, dass es sich immer immer verändert. Ja. And what you need to do if you want to break through the white noise and you want to be seen and heard and paid attention to is, again, it's not about me. It's about what is the conversation in their head?
I am Charles Schwartz Show
Make Millions Without Ads or Debts
What is the thing that's on their minds? What's on their hearts? What are they worried about? What are they desiring? What is the thing that they're facing? What is the challenge that they're going through? And it's meeting them where they are and selling them what they want. You're going to give them what they need, but you have to speak the language where they're going to say, yes.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Well, I mean, I came from the Fortune 500 world. So I was head down, first one in, last one out for about 10 years. And it was an amazing experience. I was promoted seven times in eight years and I ended up managing 17 locations. I had a team of 100 people. And that's how I learned business. So that was just a massive blessing in my life.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
You get it, you're in my head, that's exactly what I want, that's exactly what I need.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
I would have to bring it back to making meaningful content every day. And I add the word meaningful because there's a lot of people that put out content every day to check a box and it's just noise and it does nothing. There's so many people that they have automated content. It goes out every single day. No one cares. No one's engaging with it. No one's clicking on it.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
No one's doing anything because you don't care. And so I say meaningful content each day. Put your heart into a message that you're going to bring to the world every single day, whether it's in a post, it's in a story, it's in a live stream, it's in a video. Put something in the world every single day that is a deposit in the reciprocity bank.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And I always say the currency of integrity is 10 to 1, it's not 1 to 1. And so when you focus on making deposits in the reciprocity bank by putting something out in the world every single day that you actually care about, that you actually care to share. You're not doing it because you have to do it. You're doing it because you're being of service.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
That is to me the key critical element of building brand. And building brand is far more powerful than making a sale. Because when you build brand, that's how I've been able to build all these different companies.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Because my brand was so strong because the results we got people with the live launch, that when people see me doing something else, they're like, okay, well, we already trust you because you do what you say you're going to do over here.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
So when you say you're going to do this other thing over here, they're going to assume that you're going to put your heart, your energy, you know, your integrity into what you're doing. So meaningful content every day.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
I learned everything I know today and that I use to teach today from that time and that experience. But what that meant was when I first started my business online, I just spent 10 years basically completely internally focused in one company. I had no network. I never used social media. I had no brand online. I had no email list. I had no anything.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Nun, ich sage erst einmal, erzähle Geschichten deiner Reise, die einen spezifischen lesson that meets people where you know that the market is and what they're struggling with and shows them how they can overcome it and how they can get to the other side. So meaningful stories is a great way to do that.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And I do that with posts usually, where I'll walk through a situation that happened, how I felt, how it impacted me, what I did, and then what the result was. Und so gibt es Menschen den ganzen Weg, dass ich mit diesem Ding gerade kämpfe. Ich fühle mich wie Scheiße. Ich fühle mich verbrochen. Ich fühle mich, als würde es nie für mich funktionieren.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Und du gibst ein Beispiel, um zu sagen, ja, ich war da. Ich habe das gleiche Ding erlebt. Ich war genau da, wo du warst. Hier ist, was ich gemacht habe. Hier bin ich jetzt. Du kannst es auch machen. So that's a great example. Another example, going back to your point earlier, was case studies. And, you know, I think a lot of times people only use case studies to sell.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
They don't use case studies to serve. And so another great example is literally just going back to your clients and saying, hey, I would love to feature your story. And you can interview them on social media. You can do a write-up of them on social media. You can put them in your stories. The format doesn't matter. Just like the platform doesn't matter.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
What matters is the intent and the value of what you're doing. But a case study that shows before... What you did with them, what the specific strategy was, like to your point, what was the specific strategy that you implemented and then what was their outcome, right? Showing that hero's journey.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Again, meeting people where they were, where they are, the unlikely situation or circumstance that's in their head right now, which is why they haven't bought anything from you yet, because they are like... I know you can help people, but I don't know if you can help me. That's always what they're thinking. Will it work for me? So case studies are another great one.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And I mean, we could go on and on and on. But I think also to your point earlier, you know, taking what you do and picking out smaller pieces that you can tactically break down in a step by step process like that's super valuable for people, especially.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
In a world like today where there's zero barrier to entry and most of the people online are just complete nonsense and they actually don't teach anything and they actually don't know anything.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Yeah, it's so toxic out there. So again, like breaking down a process where people see your workflow and your thought process and that there's actually a system behind what you teach is super crucial. That's why I teach the live launch every six weeks for free. Mm-hmm. Und ich gebe das ganze Ding weg. Ich gebe nicht alles weg.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Case studies, stories and step-by-step processes are really tangible, valuable ways that you can add value on a daily basis. And I mean, we don't have all day, but we could keep going with that, right? There's so many different ways. But I tell people this.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Because I was so focused on building my career in this company and all of my responsibilities were internal with my team that I really had no reason to be focused on kind of the outside world. So I had to figure out when I got in the online space, okay, first of all, I was still working in my job and I was building my business on the side.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
You become a great leader when you decide to set the intention of becoming a great leader because you're going to be cognizant of your behavior and your actions every single day. You become a great content marketer when you set the intention that you want to be a great content marketer. Most people are just putting out junk to check a box and then they say, I get no engagement online.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
You get no engagement because you don't care. And if you actually put your heart into creating things that you think can make a difference in the world, Great use of a minute of my time. I just got so much value out of that. I can't wait to see what they post next.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
It's just like a little difference in your approach and mindset that makes a massive difference in the results that you're going to get.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Ja, definitiv. Nun, ich sage immer die Kelly Roach Show, weil es 20-Minuten-Episode ist, es ist nackt und dreckig, Wertsatz, boom, boom, boom, komm, lerne, erhalte und erhalte Resultate. Und ich spreche über eine Menge von verschiedenen Dingen, von Business-Building, spiritual Growth, Personal Development, Familie, Marketing, Sales, das ganze Ding.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Also die Kelly Roach Show ist der beste Ort, um zu beginnen. Und dann, natürlich, komm, finde mich auf jeder sozialen Plattform und einfach in meinen Inboxen und sag, hey, was ist los? Ich habe dich auf dem Show gehört und You know, love to share some free resources with you that way too.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Thank you. No, I really appreciate it. And I hope for everyone listening today, I hope you'll just get out there, share your message. Imperfect Action is the name of the game. Run the reps. I always say train for your business like an athlete trains for their sport. It doesn't need to be perfect. It doesn't need to be pretty. Just take one step today.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Just keep putting one foot in front of the other and like you're going to find your people and they're going to love you for your imperfection. So, yeah.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And so I had to figure out in three hours a day, how am I going to get this business off the ground and make it successful, get it making money so that I can reinvest and scale. And I built my business to seven figures while I was still working in my job. And it really came down to three things. Creating content. Having conversations and booking consultations.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And I focused on just those three things over and over and over again. And that's how I got the business off the ground. So the first hurdle was no one knew who I was. I had no audience. I had no network. I had no email list. And I was starting from scratch. And so it was, how do you even get people to pay attention to what you're doing or care?
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Und so habe ich mich einfach darauf konzentriert, wie ich so viel Wert, so menschlich wie möglich, am Markt jeden Tag gratis bringe. Das war mein einziger Ziel, als ich angefangen habe. Wie bringe ich Wert? Also habe ich Videos gedreht, die ich, übrigens, absolut schrecklich war. Ich war so nervös. So awkward and uncomfortable. Like those early videos were not good, but I forced myself to do it.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Posting tips, posting strategies. And I knew that I had accomplished my goal when I got a message one day, Charles, from someone that was following on my Facebook page. And they sent me a message and they said... Nice.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Und das war ein großer Moment für mich, dass ich erkannt habe, dass man konsistent mit diesen Depositen in der Reciprozitbank ist, dass man wirklich servicevoll ist, dass man wirklich Wert erzeugen kann. Das Unskalierbare ist wirklich skalierbar. And so you ask what hurdles. That was the first hurdle. You know, then, of course, the second hurdle is I'm working a full time job.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
I have three hours a day. How the heck do I figure out how to get this business growing? As soon as my business started taking off, I found out I was pregnant with my daughter. So now I have a newborn. I'm breastfeeding. I'm working a job and growing a business. Really interesting dynamic. Lots of sleep. Lots of sleep. Lots of sleep. Lots of sleep. Lots of sleep. Lots of sleep.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
But I'm taking it way back to the beginning stages, because you said if you're a new coach or consultant getting started today.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Ja, absolut. Well, I mean, my journey launching started off like this. When I was a new entrepreneur in the online space, I did what anything, any good new entrepreneur does. I went and invested in all the courses, the coaching programs. I hired a coach. I hired a mentor. I started studying all the launch models that were being taught. At the time, there was really only one show in town.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
That was the PLF method. And for anyone that remembers back in the day, this is a very, very tech-heavy, very complex, very expensive process. So formal videos, a video crew, slide decks, hundreds of emails, multiple tech, okay? So here I am, a new entrepreneur. I'm just getting started. I'm already awkward on camera, trying to figure out how to do all the things.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
So it's no surprise to venture to guess with almost no audience, very small audience, that these launches were losing money. And I was losing money and losing money and losing money. Even though I was a great student, I was studying the method, I was executing what was being provided. And it's not that that method wouldn't work, it's that it wouldn't work for the average entrepreneur.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
The average entrepreneur is bootstrapping a business, they have a small but growing audience, they're early stage in their business and they're trying to figure out how to make a name for themselves. And I wanted to create a method for myself that allowed me to override all these things.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
The complexities of the tech, the expense of all of these different pieces that you're moving together, all of the distractions of all of these things that took you away from actually doing what we're doing right now, which is having a meaningful conversation that adds value for people. And this happened to converge with the exact time that live streaming happened.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
became available because dating myself now, when I started in the online space, probably when you started, live streaming wasn't a thing yet, right? So I saw this tool and I was like, so you're telling me that we get access to billions of people for free, 24 hours a day, seven days a week. And no matter where you are in your journey, you get to just run an infomercial. Any day, anytime, for free.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
So I said, I'm going to start leveraging the power of live streaming. I killed all the tech. I had no landing page. I had no email sequences. I had no anything. And what I did was I designed a four-part process where I would stack value, I would teach four building blocks.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And the way that I tell people to think about the live launch, and it's called the live launch method, I've taught it to over 100,000 people now, very commonly used verbiage in this space now, yet many people don't really understand how to do it the right way.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
You take the four building blocks, that if you could only tell someone four things, four key lessons about the thing that you teach, the solution that you offer, the result that you help people to get, if you could only teach four short lessons, and you had to get them results for free in advance of payment, that's what you teach in the Live Launch. So it's four sessions in a row.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
You teach for free. You give value. And your goal is to get them out of being a passive participant, just consuming your content, to an active participant, taking a new action, developing a new mindset, getting into motion in some way, shape or form with the objective that your four free sessions are worth more to this person than the last three things that they paid for.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Your job in the live launch is to get people a result for free in advance of payment, because an object in motion is likely to stay in motion unless something more powerful comes in its way, right? We know this. So the goal of the live launch is to get people taking action, to get them moving forward, to get them see, oh my gosh, this thing is possible for me. Here I am. I've been stuck.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
I've been frustrated. I've been in the same spot for months, weeks, maybe years. Now all of a sudden I did these free sessions. I'm taking a new action. I'm getting a result. And now you have them in action. And of course they don't want to disconnect.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
from your energy, from the results that they're seeing, from the action that they're taking, which is when you flip into what I call the five days of selling, where you do five back-to-back sessions, where you invite them to come and join you inside your product, your program, your service, whatever it is that you sell.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And so over the course of those five days, you're continuing to add value, but you're doing it in a very different way.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
You're doing case studies, you're doing interviews, you're doing co-working sessions, you're giving them homework to work on, you're doing mindset sessions, you're proactively addressing all of the objections that you know people have to buying, but you're still continuing to sell and invite them. And there's studies that have been done on brain science that when someone spends nine hours
I am Charles Schwartz Show
Make Millions Without Ads or Debts
connected to a message, a person, a communication, they are going to build that know, like, trust factor that we know is essential to get people to buy. And so there's a lot of elements of the live launch. I wrote a book on it. I'm actually recording the brand new 2025 audio book as we speak with all the updates for the new year.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
But what that did for me and what that's done for all of my clients and the people that I've been teaching that to is one, it killed the complexity. The number one reason why people attempt to launch and they don't have success is they're not actually focused on connecting and engaging and serving the people.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
They're focused on the 800 other moving pieces that they're trying to manage just to execute the launch. That has nothing to do with adding value for anyone. There's no presence. There's no intent. There's no actual deliverables for the people that are giving you their time essentially. So it kills the complexity, number one. Number two, it kills the expense.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
So when I started launching and I was following these other methods, I had to pay for all the tech, I had to pay for all the people to edit all the slides, all the videos, copywriting for all the emails. I had to layer and layer and layer so many expenses just to do the launch
I am Charles Schwartz Show
Make Millions Without Ads or Debts
that to make the launch productive, you are already in a hole before you made a single sale, which is probably what the experience of a lot of people listening to this video are. So the reason why I teach the live launch the way that I do is that you can start off completely organically You don't need to have a big team.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
You can do this the first time without running ads, without adding any expensive tech, without anything other than your phone, which is what I did. I scaled the business on my phone without any tech, without any extra things until I started getting six and multiple six-figure launches. And then I was like, okay, now I'm going to start
I am Charles Schwartz Show
Make Millions Without Ads or Debts
die Tools und Dinge, die Segmentation geben und Dinge, die Daten geben und all diese anderen Dinge. Und ich denke, das ist eine der Dinge, Charles, die es wirklich für Leute tötet, ist, dass sie versuchen, eine Level 20 Strategie zu machen. when they don't have mastery of Level 1. And Level 1 is connect and convert.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
It's literally get people to be compelled by your message and willing to give you your time and then be a good steward of that time. And so many entrepreneurs are over here executing all these highly complex funnels and SEO and this and this and this and this.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And they're spending tens of thousands of dollars to do a strategy that they're never going to get a result from because they don't understand the fundamental that the strategy sits on top of. So the live launch is about helping people get good with conveying their message in a compelling way.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
of their peers, their industry, their network, their associations that are being projected onto them versus them deciding what they want. And I'll talk more to that in just a second and deep belief that I have around that. But the second part of it is, I think people don't ask themselves what the implications of what their dreams will cost are going to be.
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Kelly Roach Shares Her SECRET to Business Success
And that's a very, very important question to ask because dreams come with a price tag and the bigger the dream, the bigger the price tag.
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Kelly Roach Shares Her SECRET to Business Success
And if you're not willingly contractually obligating your heart to investing the price that your dream costs, then you're just going to live a life of frustration because you're never going to act in alignment with the dreams that you desire, which means you're never going to accomplish them. You're always going to feel like a failure, always going to feel like you're falling short.
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And that's because, A, they weren't your dreams to begin with. So you were never going to do them because they weren't in alignment for you. They weren't even your dreams to begin with. And B, you never stop to ask yourself, what is the sacrifice that will be required in order to do this? And anything that's worth anything in your life is going to come with immense sacrifice.
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And that's what makes it worthwhile. And that's how you learn the skills to achieve and sustain success is by going through that molding and maturing process of becoming the person that can not just accomplish that thing, but but hold it. Right. And I think there's also a faith perspective on that. And this is just my personal, you know, purview.
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Kelly Roach Shares Her SECRET to Business Success
But, you know, as a business strategist for many years, you know, I think that each of us were put here with a very specific calling from God. I think we each have a mission. I think every day that we wake up, that's God saying to us, you know, I need you to be here for one more day because there's something that you haven't contributed to this world yet that you're here to do.
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And I think people are many times operating of the world, which is ego instead of operating of God, which is asking, what am I here to contribute? How am I here to serve? Where am I being called to go in my life as a next step? And,
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I think that when you pivot into getting on this journey and on this path of fulfilling your calling, which is from your soul, it's from your heart, it's from your intuition versus pursuing checking boxes and getting all of these external things, you can still achieve the external things that are maybe for you that are in alignment with that, but you probably will act differently
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Kelly Roach Shares Her SECRET to Business Success
more congruently with accomplishing the goals that you set out to achieve because to everything that you just said and i love what your talk is about i couldn't agree more and i think it's a huge thing um that alignment is there right yeah i'm completely aligned with you on the faith aspect where christians my kids actually go to catholic school i have a
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Kelly Roach Shares Her SECRET to Business Success
Yeah, I mean, I think it's one of the most important responsibilities that people like you and I have. And I very often talk about business through the context of training for your business, like an athlete trains for their sport. I say it's a blood sport.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
And I talk a lot about the realities of what it means to be a CEO of a successful organization, which there's no clear and honest representation of that online whatsoever. And so it starts by people like us just sharing these truths with people so that they can get into a state of preparation.
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Kelly Roach Shares Her SECRET to Business Success
Because a big part of what's happened, particularly in the online world, is that there's just been such a misrepresentation and over glamorized glorification of entrepreneurship. And the truth is 85% of businesses fail. The divorce rates amongst entrepreneurs are higher. There's a mental health crisis. There's a significant amount of depression.
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Kelly Roach Shares Her SECRET to Business Success
It's and I believe the people that don't go through those things are the people that did the exercise of being highly discerning. And to your point, actually, it's very interesting. I have a daughter that's 10. She's about to turn 11. My favorite thing to do also is speaking.
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Kelly Roach Shares Her SECRET to Business Success
I have specifically not pursued a speaking career for the last 10 years because I am not willing to travel and be away from my family forever. all the reasons that you just said, because it was not worth it to me.
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Kelly Roach Shares Her SECRET to Business Success
What I would gain, which is a lot, same with you, you would gain a lot by being on the road doing that, is not equivalent to what I would lose in that time that I can't ever get back that's unreplaceable. I just literally started taking a speaking program this month that starts next week because I just started homeschooling my daughter. Best decision ever.
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Kelly Roach Shares Her SECRET to Business Success
And me and my husband are actually doing it together. But now we can travel together. We have more freedom. I don't have to be away from them, all of those things. So it's both to the positive and to the negative. When I was starting my business, I was working as an executive in a Fortune 500 company.
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Kelly Roach Shares Her SECRET to Business Success
My husband and I decided that instead of having two incomes, we wanted one of us to be home full time with our daughter our entire lives, never put her in daycare, never with a babysitter with us. and retired my husband while I was starting my new business, worked a full-time job and worked in the business for years.
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Kelly Roach Shares Her SECRET to Business Success
And I was willing to pay that price because the life that we live today is so extraordinary. It's everything I dreamed of. It's everything I worked for. And our relationship with our daughter and our relationship with one another is because of those sacrifices that I made for many years leading up to her being where she is now. And when you meet her, every person that meets her is like, what?
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Kelly Roach Shares Her SECRET to Business Success
Like this girl's 10, right? Because she's been poured into and she's been enriched and she's been developed and she has been just grown and cultivated so intentionally. And so to your point, When we think about our goals and dreams, we have to both think of the things that are absolutes to us that are a part of what we believe is our purpose, our calling, our true reason for being here.
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Kelly Roach Shares Her SECRET to Business Success
And we have to start calculating the price of what it will cost. And when it's something that is negotiable, that would be nice, that maybe it would fill our ego. Maybe it would fast track our success. Maybe it would be a great feather in our cap. The example for you and I was speaking. We both did the calculation and said, it ain't happening.
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Kelly Roach Shares Her SECRET to Business Success
Like I was not willing to give up that time with my husband. I wasn't willing to give up that time with my daughter. And only now that we can do that together and make it a family experience. Is that, you know, worth it? So. I think it's both knowing what you don't want.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
And for me, coming from a household where my parents were fighting every single day, anxiety, depression, never knowing how they were going to pay the bills. The last thing I want to do is go create wealth for myself, but lose my relationship over it. Like those two things are not incongruent. So I think it's also a big part of this is that
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
Many people have been taught to look at success in a singular fashion versus in a holistic fashion. Because when we look at success, when you compromise your relationship, your health, other areas of your life in order to get further ahead, What will happen is you will ultimately pay that price. You're just going to be paid the price later. Right.
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Kelly Roach Shares Her SECRET to Business Success
And so you have to make calculated sacrifices that aren't going to actually be the thing that blows up the thing that you're trying to create. And so this is where taking time to actually really think about what matters to you on a deep level, not on a I want to achieve level. like on a, what do I want my day-to-day life to look like? What do I want my experience of living to be like?
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Kelly Roach Shares Her SECRET to Business Success
When I accomplish that thing, who do I want to be with? How do I want to feel? What are we going to do together? If you consider all of those implications, it will give you a pretty clear roadmap on what is worth sacrificing and what isn't worth sacrificing. And a lot of times what I see is people are more willing to sacrifice,
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Kelly Roach Shares Her SECRET to Business Success
their time, their health, their relationship, all of these other areas of life. They're willing to sacrifice those things in an instant, but they're not willing to sacrifice just getting themselves uncomfortable to just do the damn thing that they need to do that's going to get them what they want.
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Kelly Roach Shares Her SECRET to Business Success
And so there's this massive incongruence between what people say that they want and what they're doing about it. And then they use all these other things as an excuse. So a lot of it is just this radical honesty with ourselves. It's this radical honesty with ourselves.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
And I think going back to what you shared about your TED Talk, it's it all starts with the congruence and the alignment of being on this very personal journey, because the only way that you can come to the right conclusions is if you're looking at it through the right lens.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
And if you're not looking at it through the right lens, even if you go through the exercise, you won't arrive at the right conclusion, right?
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Kelly Roach Shares Her SECRET to Business Success
Excited to be here. Thanks for having me.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
Oh, yeah. No, no, no, no, no.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
Yeah, that is such an interesting question. And I love that you asked that. And I don't know that I have the I'm not the almighty with the perfect answer, but I can certainly give a little bit of my opinion on that. You know, I think I think, first of all, we were given our strengths to exploit them. We are given our gifts from God to use them. That is the primary calling of our lives.
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Kelly Roach Shares Her SECRET to Business Success
So to me, I do feel that our strengths were made our strengths because that is where we are meant to assert our power and invest our energy. So I am very much of the idea that leaning into our strengths is the core of how we achieve success.
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Kelly Roach Shares Her SECRET to Business Success
However, we all have, and I hate saying the word vice because vice many times is used in the context of like drugs, alcohol, like negative habits, but that's not the same as You could be here using your strengths, but because you don't have organization, you're constantly missing this thing that would take you from here to here, right?
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Kelly Roach Shares Her SECRET to Business Success
So that's the 20% that we all have to look at to say, okay, 80% of my energy is going to go into maximizing my gifts and deploying my strengths, but I have to pay attention to the 20% that could give me another 80% that I'm ignoring because it's not my natural strength. And that's where I feel like we missed the mark, right?
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Kelly Roach Shares Her SECRET to Business Success
People either go crazy leaning into their weaknesses and they just feel like a failure all the time because they're actually not operating in their zone of genius. And that's why they're miserable. And that's why they feel unsuccessful because they're actually miserable because they're unsuccessful because they're just not even focused on the right things.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
I think that's different from understanding where, and I think for a lot of us, like for you, for example, like you're a business leader, you have a busy family, you're running all over the place with the kids, all these things, like you probably just need someone that you can outsource, like helping you manage your schedule with. And like,
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Kelly Roach Shares Her SECRET to Business Success
Instead of you trying to become like great at managing your schedule, you just need to get help in that area. And I find that a lot of times for myself and for high powered entrepreneurs that I'm working with in coaching, many times it's an area that we either need the right help or better help in. It's not that we need to become something that we're not.
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Kelly Roach Shares Her SECRET to Business Success
It's that we need to identify this is a weakness of mine. There's people that are great at this. I need the right person that's going to compliment me in this area to make sure I have success. But what I will say, because I see a lot of leaders do this with sales. Oh, I'm not a salesperson. So then they go hire a salesperson and then they go fire a salesperson and they fire another salesperson.
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Kelly Roach Shares Her SECRET to Business Success
They fire another salesperson because they're not training them. They're not managing them. They're not coaching them. They're not giving them the right support systems. So, yes, a lot of times I feel like we need to complement our our weaknesses with someone else's strength.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
But at the same time, there's a role that sits in the middle of that, which is giving that person the right support to be able to support us, which is where I feel like people like us fall short sometimes, if that makes sense.
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Kelly Roach Shares Her SECRET to Business Success
Yeah. Well, I mean, first of all, just say, you know, faith is the centerpiece of any healthy and productive society and culture. And a lot of the challenges that we've seen, especially in the US for our US listeners over the last decade have come as a result of faith really being removed from the centerpiece of society.
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Kelly Roach Shares Her SECRET to Business Success
And so if you're a person of faith, I think you're really being called in this moment to share that and have that be a part of how you do business and how you interact with people. And my personal perspective is, I didn't share my faith. I kept it very private for my first 10 years of being in business.
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Kelly Roach Shares Her SECRET to Business Success
Yeah, it's so it's so fascinating. Right. So, you know, for me, actually, it was really my story is kind of interesting because my dad actually worked for a nonprofit, a religious nonprofit. And in deciding to do so, basically, we were living off of the wage that could barely support one person. And there were five kids in my family. So it was insane.
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Kelly Roach Shares Her SECRET to Business Success
And after COVID, when I saw the level of just despair and desperation and just the depths of struggle that people were in, I really started publicly sharing my faith and my faith perspective. And I really started calling on leaders to...
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Kelly Roach Shares Her SECRET to Business Success
start sharing their faith and living their faith and using faith as a mechanism for expanding their capacity, their courage, their strength as leaders, all of those things. And, you know, I definitely wish that I had started that much sooner. I will say I think it was a lack of courage on my part that I didn't share it sooner because I was always like, oh, like I got it.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
I have to keep it professional. I have to keep it separate. You know, I don't want to be like preaching at people and I don't want to like make people uncomfortable in this and the other. And, you know, definitely my experience of beginning to introduce my faith was, first of all, it was hugely welcomed. And people are craving that so significantly right now.
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Kelly Roach Shares Her SECRET to Business Success
They just they're craving something rich and real and substantive and something deeper. And so I would say for anyone that's thinking like, oh, that it won't be embraced or that it won't be welcomed. I think you'll be shocked. I know I was. So that's point one.
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Kelly Roach Shares Her SECRET to Business Success
I think point two is that the way that you share your faith, I think, is important because I know for me, you know, my mission is really kind of a perspective on trying to reintegrate faith back into the centerpiece of society.
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Kelly Roach Shares Her SECRET to Business Success
So I think a lot of people's experience of faith has been very radical where it's like someone that is just fanatical or a church that they experience or a person that they experience that was just too far, too aggressive. And so a lot of people have moved away from the church. They've moved away from religion. They've moved away from faith and in whatever perspective because of that.
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Kelly Roach Shares Her SECRET to Business Success
And so I think that's a real opportunity to be the change that you want to see in the world. And that's how I view that is, you know, you can share your faith in your content. You can share your faith. When I run an event with my team, I gather my team to pray before the event. We have team meetings in the morning on Zoom.
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Kelly Roach Shares Her SECRET to Business Success
Starting this year, I started opening the Zoom room 15 minutes early for anyone who wants to come and pray. I was shocked at the number of team members and slowly the number just kept growing and growing and growing and growing. And, you know, so I think there's lots of little ways that you can just begin to show that you're a person of faith and be welcoming to others.
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Kelly Roach Shares Her SECRET to Business Success
to also reclaim that part of themselves, whatever that looks like. And, you know, I say to my team all the time, I always think about the song, they'll know we are Christians by our love, right? So I think a lot of people are fearful to share their faith because they don't want to feel like they're preaching at people or telling them what to do.
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Kelly Roach Shares Her SECRET to Business Success
And what I believe, especially in the secular world and in the business world is people The way that you conduct yourself as a business person can reflect your Christian values without you needing to be like screaming Bible verses at people. I actually do teach using Bible verses in some of my programs. So I actually, I love doing that. And there's spaces and places where I do that.
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Kelly Roach Shares Her SECRET to Business Success
And there's places and spaces that I don't do that. But there's a lot of ways that you can reflect your value system and reflect being a person of faith without it being direct or aggressive that... From my perspective, what my goal is, is I want to get people to buy their first Bible or walk back into a church or start praying again or start even asking themselves, what are my faith beliefs?
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Kelly Roach Shares Her SECRET to Business Success
Like, I don't even know how they pulled this off to put food on the table, but they did after a lot of stress, anxiety, crying, depression, you know, constant stress in our household. But, you know, I'm a person of faith. One thing my parents did really, really well is they instilled that in me from a young age. And, you know, I always kind of looked at life from this perspective, right?
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Kelly Roach Shares Her SECRET to Business Success
Like, what do I believe? Start questioning things. And I've been successful doing that. And I've been successful just... opening that part of people's hearts again, which is what my goal is. And then from there, everyone walks a unique faith path. Everyone walks a unique relationship that's between them and their creator. And it's none of our business what that looks like.
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Kelly Roach Shares Her SECRET to Business Success
But I think just being a person that by demonstrating your faith in the way that you operate, the way that you conduct yourself, the way that you communicate, lead and do business, that's a great starting point for all of us. And then you see where it goes from there, you know?
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Kelly Roach Shares Her SECRET to Business Success
There's things in life that you can do something about and there's things in life that you can't. So, for example, if you have a devastating loss in your life, someone that you care about passes away or you suddenly get a terminal illness, you know, these are things that you cannot control in your life. You can't decide whether or not they're going to happen.
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Kelly Roach Shares Her SECRET to Business Success
Well, yeah. And I mean, I just, I'll just add one thing to that before we move on. And I think it's, I mean, and this is a huge thing for me with homeschooling my daughter too. I do Christian studies with her and, you know, so I have the ability to really do that faith formation with her, which I think your whole life is predicated by what your belief system is, right?
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Kelly Roach Shares Her SECRET to Business Success
Like your whole life is predicated by that. But to your point, I think that if you have had some kind of exposure to a faith life, you have an advantage in life. And I think there's a lot of people, unfortunately, in our world today that have not even gotten that exposure. And that is why I feel that people like us have a responsibility.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
That's why every podcast that I go on now, you said before we got on the show, you're like, well, what do you want to talk about? I'm like, I can talk about anything, but this is what I really want to talk about. Let's talk about faith and family, because people see the level of success that I've had. And they're like, oh, yeah. You know, it must be this. And I'm like, no, actually, it's this.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
But let's let's focus over here, because you can give anyone the blueprint to make millions of dollars. But most people that make millions of dollars ends up losing it all because it wasn't anchored in truth. And that goes back to the topic of your TED talk about alignment, about your goals, being your goals and your dreams. And it goes back to my point of. putting what goes first, first, right?
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
Faith and family first, and then the pursuit of using our gifts at the highest level. So if there's anyone listening to the show today that has a faith life, that has that relationship with God, Christ, Savior, Jesus, and you haven't been sharing it, you know, maybe you ended up listening to the show today as a reason,
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
to maybe just start slowly integrating that into the conversation because you could save someone's life. You could save their marriage. You could redirect someone's entire life journey just because you shared your faith life. You can save so many businesses, so many businesses that closed last year closed because people lost faith. They just didn't.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
It wasn't that they didn't know how to make a dollar because they knew how to make a dollar. They were making a dollar. It's because they lost hope and you lose hope when you don't have faith. When you have faith, you can keep going because you're not walking by sight. Right.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
And so there's a whole it influences and impacts every single decision that we make because it's a belief structure that then drives every behavior that that we have. Right. Yeah.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
You can't do anything to change the fact that this event has happened. And now what you can do is decide how you're going to respond to it. But to me, since a very young age, since I was literally on the free lunch program and I was mortified one day when there was a volunteer lunch lady that ripped open my envelope and didn't know that I was on the free program and that there was nothing in it.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
Thank you so much. I was it was so such a wonderful conversation today and I feel like it was just meant to be had. So thank you for having me. And the Kelly Roadshow. So I put out two episodes a week and I put my heart into it's a commercial free environment.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
And I talk spirituality, but I talk business growth, strategy, empire building, personal growth, family, freedom, sales, marketing, all the things, team building. So just, yeah, come on over to the Kelly Road Show. And if you love today's episode and you want to connect, just, you know, pop in my inbox on one of the platforms and just say, hey, heard you on the show. Love to connect.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
And it was in front of all the kids. And that was like my final straw of like, I will not live like this. I will not have this life. I will not do this because I always saw money as being something that we can influence and control. And it is, you know, anyone on YouTube for free can learn how to make money.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
Anyone who has cell service and a cell phone can make millions of dollars from their home. And anyone who has the desire to change their financial situation can. And we can come up with all the stories and excuses and reasons why our situation's harder and our situation's more complex. And, you know, there's a reason why we can't. But the truth is, is in the...
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
environment that we live in today that really truly is accessible and possible for pretty much everyone that has internet service. And from a very young age, having that experience, I just made the decision that I just simply wasn't going to live like that.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
I wasn't going to be put in a situation to be compromised, embarrassed, feeling very exposed and vulnerable in that way in an area of life that I felt could be learned. And so it was really a decision for me at a really young age that I believe, unlike my father, that I can make money and do good in the world.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
I don't need to compromise and say the only way I can do good in the world is if I don't have enough money to take care of my family. And so I think I've been on this journey since a really young age to figure out how can I use my gifts, How can I make lots of money and how do how do I do tremendous good in the world by focusing on the things that I, in fact, can influence and control in my life?
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
And, you know, I think that's probably a lesson that's pretty relevant to most people listening in some area of life when you listen to this show today.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
You know, it's funny because I was talking about this story, I think with my daughter, maybe the other day, and she asked me what grade I was in. And I said, I honestly, I can't remember. That's so bad. I want to say it was probably like, I'm going to say it was around sixth grade. I'm going to say it was around sixth grade. I was old enough that I was like, yeah, no, no, you know.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
And, you know, since I was a really young person as as a very young person, I was first a mother's helper and then I was a gatekeeper at the pool. And then I started waitressing as soon as I was legally able. And I had five jobs all throughout college. So I just made it my business to say I'm going to learn as much as I possibly can. I'm going to acquire as many useful skills as I possibly can.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
And I'm going to do whatever it takes to make my life, my masterpiece and to not live based on standards that were set for me, but standards that were set by me. And that's worked out pretty well so far.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
Yeah, I mean, I think the most valuable asset and resource that we have is time. And how we use our time is what determines everything in our lives. And so for me, I've made it my business since I made that decision at a young age that I wanted a different life to really place a high value on how I use my time.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
And when you do that, you have the discipline to use your time in a productive manner that's going to move you forward towards your goals. And it sounds so simple. But as you know, that is like the biggest struggle that people have. Right. And so.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
I think being ruthless with your time is the number one core principle of achieving really high levels of success because it's not about doing 100 things. It's about understanding the five or 10 things that are going to change everything. And I say this all the time. You know, you can change your life in an hour a day. You can absolutely change any area of your life in an hour a day.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
You wanna learn investing, you spend an hour a day learning investing, you'll be one of the top investors in the world. You wanna build a body, you wanna be able to be like one of the top people in physique in your age and in your space, you spend an hour a day working on your body. Nutrition, wealth,
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
health, relation, you want to have one of the best marriages in the world, spend an hour a day investing in your relationship. If you think about then you let that play out. And actually, let me take it a step further. There's actually been studies done on this.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
Jesse Itzler talks about this all the time, that if you spend 18 minutes a day on something, by the end of that year, you'll be in like the top 5% of people in the world in that thing. Now think about that. That's insane. That's insane to think that if you were to just dedicate 18 minutes a day to the right things, you can basically have anything that you want in your life.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
And, you know, most people, to your point, they just don't have the discipline focus to keep their energy on that. And I think, you know, people like us that came from being very clear on what we don't want, you know, you then have to marry that with being very clear on what you do want.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
And so when you know what you don't want, you know what you do want, then you have to decide, well, what are the three to five things that I can do every single day that are going to move me forward towards that thing that I do want? And for me, I decided that was learning sales, marketing, communication, and leadership. So I have focused my life on learning those things.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
And that is what allowed me to take my first business over eight figures in 5000 lists, like really just like taking the industry by storm. I started five other companies. I have a portfolio of six companies focusing on those things. I don't chase the fads. I don't chase the trends. I don't waste my time with the newest technology. I never have. I'm not constantly chasing 100 different rabbits.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
I'm like, what are the three to five things that are going to move me and the team and the organization forward? And it's all about the discipline to use your time on the things that are going to move you forward towards your goal. And to your point, why don't people do it? Well, a lot of times it's not the thing that we're the naturally the best at or most comfortable with, obviously, right?
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
Right. So if you want something different in your life, then that probably means that it's going to require you to do things that don't come naturally or learn new things that make you uncomfortable or put you in a position where you have to fail a whole lot of times before you figure out how you're going to have success. And I think, you know, that's why lots of people have big dreams.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
But don't do anything about them because it requires a behavior change and behavior change requires being disciplined, being uncomfortable and failing a lot in the process. Right.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
Congratulations. That's so wonderful.
The Ryan Hanley Show
Kelly Roach Shares Her SECRET to Business Success
what you might what you should be doing i guess does that make sense is that does that play for you yeah i i speak to this all the time so i think you know there's two big things and i think part one is everything that you just described it's that people are setting goals based on societal norms and expectations
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Yeah, absolutely. So how-to marketing is the most basic element of marketing, and it's typically the way that people enter your ecosystem. It's simple, it's easy to do, anyone can do it, costs you nothing. Record a quick video on your iPhone, pop it on your stories, pop it on your page, share it across different profiles, boom, you're doing how-to marketing.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
This is literally a transfer of knowledge. It's where I'm showing you, hey, Hala, I know how to do something that I know you're interested in doing. I'm going to be your teacher. So all of a sudden, Hala watches my video. She spent two minutes with me. She's like, damn, I like this girl. She just taught me how to do something I didn't know how to do.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
All of a sudden, she's like, cool, okay, this is someone that I like. This is someone I trust, you know, whatever the case. So how-to marketing serves a really important purpose because when people are scanning the airwaves and when they're looking for new accounts to follow and they're looking for new people to learn from, they want quick, digestible incentives. Right? Yes. Okay.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
The problem is that's where most people stop. Now, the problem with this is just like people are scanning the airwaves looking for a quick, easy, actionable tip, they're doing that all day, every day. It's called escapism, right? That's why people go online and scroll and scroll and scroll. It's escapism.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
So it's kind of like you got the girl, she said yes to the date, and now you're like, cool, I already had a date with that girl. Let me see. Oh, she's really tuned over there, right? And then someone, right? So the problem with how-to marketing is it's a great way to get people in your ecosystem, right? it's not a great way to keep that in your makeup.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
And we have to remember, what's the purpose of marketing? The purpose of marketing is to attract so that you can nurture and finally convert people into paying customers. Well, if you miss this middle section of nurture, they never make it over here to conversion. And that's what's happening to a lot of marketers. They pump out this how-to marketing.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
And this is, you know, a lot of people are doing their pointing and their dancing and, you know, their lip syncing and all of those things. And that's fine. Do you have a way to then bring them through that process and finally get them to convert? Okay. So how to get some in, it doesn't keep them there.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
We want you to not just do how-to, but we want to elevate from, okay, I see you as a credible teacher. I see you as an authority. Wonderful. Now let's elevate. Let's figure out how are we going to get people to keep coming back. Well, if you notice in the conversation that we're having here today, Hala, we talked a lot about stories, right?
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
We talked a lot about experiences that I had, experiences that you had, ways that we resonate with each other. We talked about failure. We talked about setbacks. We talked about patience and sacrifice. What did we just do? Bring out emotions. Exactly. So the people that are experiencing this show are going to say, you know what? I've only been working at that goal for a year.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
I think I can keep going. Kelly kept going. Paula kept going. They both won these wildly successful companies now. Maybe there's nothing wrong with me that I wasn't an overnight success in six months. Maybe if I stick with it, I am going to achieve my goals after all. Okay, now we're on to something. And this is why, of course, podcasting is so powerful.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
It's such an amazing medium for hope marketing. So hope marketing is the biggest chunk of your pyramid. And this is where you really connect with your audience in an emotional and a sensitive way where people are like, you're not just a teacher. You're not just an authority figure. You are my friend. You are my confidant. You are my cheerleader. You are the person that has been in my shoes.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
You understand everything that I've gone through. You understand everything I'm going through now. And you cross the bridge to the other side. So hope marketing is really about reaching down and grabbing your audience and like wrapping your arms around them and saying like, no, you're not quitting. You're coming with me on this journey. I'm going to support you every step of the way.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
I've been there. You can get there too. And hope marketing is really what's going to keep people coming. I call it like the meanest factor of your brand. It's the thing that really makes people feel deeply connected to you as a person, not just as a marketer that can give instruction, but as a human being that has feelings, that has emotion, that's been through some things, right?
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Does that make sense? Oh, my gosh.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
You can do it with anything. I mean, you can tell stories. I mean, for me, a lot of times, even when I do like Instagram stories or Facebook stories, like I'm literally just giving like encouragement. It's encouragement. It's sharing mistakes. It's sharing setbacks that you work through.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
I think one of the things that's most endearing when you're a teacher that wants people to want to work with you is not when you just show your highlight reel of all of your greatness and all of your wonderful accomplishments.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
But instead, when you say, listen, I failed at this and I failed at this and I failed at this and this is what I learned from it and this is who I became and this is why I'm successful today. And these are all the things that you can skip over that you don't have to go through because I did and I'm going to tell you what to do instead. So I think It can be in podcasts. It can be in live streams.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
It can be in videos. It can be in emails. It can be in posts on social media, stories, right? It can be from the stage. It can be from behind the microphone. Anywhere that you connect with your audience. It can be in a book, right? In a book, any way you want. But the bottom line is it's going from transaction, which is non-emotional, and it doesn't have staying power, right?
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
And that's why I wanted to actually give the illustration and the exercise in the book about the pyramid. Because it's not about swinging the pendulum from one side to the other. It's about understanding how these things work together, right? There's so many people that it's like their entire brand is just sloth. And it's like, what do you even do? Like, what?
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Why are we even, like, get out of my feet. Like, why are you even here? Like, what is this? I don't understand what the context of this soft, like, just fluff is all the time. So I completely agree with you. Like, there has to be an intelligence to your brand. Like, what is it that you teach? What is it that you do?
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
There's a lot of people that go so deep in the wrong direction that literally you don't even know what their business is. If I go to your social media and I don't even understand what your offer is, what your business is, what it is that you do, that's a problem. So again, the pyramid is about, think about it like Maslow's hierarchy of needs. You work your way through the pyramid.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
You don't say, oh, I'm going to pull out this one piece of the pyramid and that's going to make me happy and fulfilled. No. Each of the pieces of the pyramid go together. So I'm really happy you've Totally.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Yeah. Thank you for bringing that up. I mean, this goes back to what we were talking about, you know, at the beginning of the show where this lack of patience is the number one saboteur for small business owners. I mean, I see so many businesses that one day they're marketing this and then the next day you see them marketing something that has nothing to do with that other thing and you're like,
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Now you're expert of nothing. You're literally expert of nothing. The more that you keep changing your messaging over and over and over again, we'll talk about this also with the conviction, the top of the pyramid, but you keep changing what you're talking about all the time and you're doing how-to marketing on things that have nothing to do with the core anchors of your brand.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Of course, that's going to create a confused mind and a confused mind always says no, right? Yes, that's a great point.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Oh, I started right away. Very much like you. I think I had like over 30 team members while I was still working full time. I don't even think they knew. But, you know, because I was so structured and so disciplined with how I was doing things like and just so intentional about it. But to your point about sacrifice, so much sacrifice.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And the thing that's so interesting is people see people like us. I came from a family with no money, nothing. Right. I came from nothing. Billy came from nothing. My husband. So we're like this like phenomenon in our family. And people look at us and they're like, people change how they see you, friends, family, colleagues, even your clients as you rise through the ranks.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And they make these assumptions about what your life is like or what your life must be like. And, you know, it's funny because I'll hear Billy talking to people all the time and I'll be like, no, you don't understand. Like she was working at five o'clock in the morning every day for 15 years. This didn't just like happen. Yeah, exactly. Exactly. This is 18 hour days.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
There was no spontaneous combustion. Like this was sacrifice over years and years and years because I had my eye on the prize and I knew what kind of life that I wanted to create and build. And Billy sacrificed too. I mean, he's been home with Madison since she was born. So we've been a one income family, you know, since Madison was born because our priority was we wanted her to be home.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Yeah, absolutely. Well, I mean, the number one thing that I learned in my life is that if there's something that you don't like, change it. And that hard work makes absolutely any dream achievable. And growing up, I had lovely parents. My parents are wonderful people, but my dad worked for a nonprofit. My mom was a stay-at-home mom because there was five kids.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
We didn't want her in daycare. And it's amazing because even that sacrifice of like him, like really he's, he's a musician and, He completely put his career on hold, has been totally focused on Madison since she was born. And the payoff from that sacrifice has been massive because I see her and she is like confident. She is like, she's a leader. She speaks articulately.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Like you can just see in everything about her being like, yeah, that sacrifice is going to pay off for the rest of her life. So, you know, I just want to encourage everyone that's listening, like, you know, it can be terrifying and it can also feel It can feel discouraging to make these sacrifices knowing that there's no promise of reward in the near term.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And the biggest thing I want to say to people is like these sacrifices that you make in the short term, the payoff is so much bigger and so much better than you can ever imagine. Like looking back on my life now at the sacrifices that I made to get to where we are today, I would do it a hundred times over. I would not change a single thing. Every sacrifice is worth it.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
The times in which it's not worth it is where you start down the path and then you quit because you just threw it all away. And that's what happens with a lot of people. It's like they'll sustain for the short term, but not the long term. And then that little bit of progress that they had made goes away. And it's like you start over from nothing, right?
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
So these are the distinctions that you have to think about your life. in the longterm of what you want your life to be like in five, 10 and 15 years.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And you have to be making decisions today for 15 years from now, you know, and I know no one wants to hear that, but I'm a truth teller and I'm going to be the one to say, no, you really, you really do because there's nothing you're going to do 15 years from now. That's going to dramatically change what your life experience is in that moment. Those decisions are happening now.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And that's what we all have to recognize.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Yeah, I decided to write the book actually. And it's so interesting. I started writing this book before the pandemic and things got so crazy the last couple of years, actually, that we had to push back the launch like twice. We actually, our company grew quite a bit over these last two years. And so I needed to really focus on the team and the organization and everything.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
But I saw that there was just a crisis going on online with online marketers, like an identity crisis. And I started to see a lot of business owners just kind of flailing. like just flailing, not knowing how to anchor in to building their own brand. And that's a really dangerous thing because you'll take yourself out of business, right?
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
There's a million people that can put up a bio in 30 seconds and say they do exactly what I do. They can do the same with you and with every person listening.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And so I saw business owners really falling into these dangerous traps to try and stand out, whether it was copying other people's brands or just following the latest trends and fads that they're seeing on TikTok or Instagram or whatever the case. And I really want to emphasize, there's no right or wrong in however you want to do the marketing for your brand.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
It would have been more expensive to put us in daycare than it would have been, obviously, to have her home with us. And my dad really had a false belief system that in order to make a difference serving for this nonprofit, you know, that we basically had to struggle. He couldn't give back and make great money too. And I believe that that was a false belief system.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
I'm not here to tell anyone, do this, don't do that. What I am here to say is, You have a unique calling. You have a unique why. Don't go position yourself as the second best version of someone else. That's the only thing you can do wrong is not honoring the DNA of your own business, not honoring the DNA of your own brand.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And so I wanted to help business owners to understand how they could identify their core belief system, their convictions, how they could really get clear on, well, how am I different and what makes me different? And how do I share that in an authentic and meaningful way that builds my legacy body of work versus doing stupid crap that you're going to regret later, right?
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
I mean, just to be completely transparent. And, you know, obviously there's a huge what's in it for me because I teach business owners how to scale their brands online. So I want my clients and my audience to be more successful at understanding how to build a category of one brand.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
I saw that pretty much everything that people were doing was great for short-term clicks and short-term conversions, but not great for actually building a business of substance and significance that will stand the test of time.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And so the goal of the book is to give a framework that people can follow to not build a brand that looks like mine, not build a brand that looks like yours, to literally walk away from the book like, holy shit, I had a unique calling a unique set of DNA, a unique set of beliefs and convictions, and I can do this my own way without compromise.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Yeah, definitely. So, I mean, let's start at the very beginning, a very good place to start, right? The first thing is, you know, I think you have to step away from a copy paste trap and you have to put yourself in a position to really say, I am going to be the best version of me and only me versus the second best version of someone else.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
So I would say like, first things first, let's just like set a baseline of like, we're going to go to market in a unique way that represents who we are and what we're called to do. And as a part of that foundation, it's really about identifying what your core convictions are.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
You have to know what you believe in order to make every decision in your business about how you're going to stand out and what you're going to do in order to achieve your financial and impact goals. And I know everyone listening has money that they want to make, and a difference that they want to create.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And if you don't know what your anchors are, those things that you're going to burn up a stake for are, you know, it's going to be really hard to do that. So the foundation is identifying and deciding that you're going to build your own brand, not someone else's, right? And then marrying that with identifying your beliefs, your convictions, and
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
You know, I think then people always have the question, right, about there's things that people do and don't feel comfortable talking about online. And so I just want to address that really quickly. I am a hugely private person. I don't share my opinions about a lot of my personal belief systems online. I don't share a lot of my personal life online. I have a seven-year-old daughter.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And I decided to set out on a course in my life to both do good and create wealth. And that's what I've done for myself is what I teach other entrepreneurs to do.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
My family life is like my everything. And I'm not the kind of person that documents my lunch and does all that stuff. Not that there's anything wrong with it. But I'm sharing that because I think that when people hear conviction and when people hear beliefs, they're like, but I can't. And it's like, no.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
you can have very deep convictions that are specifically related to the way that you do podcast production. You can have very deep convictions specifically about the way that you teach people to position their podcast. You can have very deep beliefs about any area of your business, right?
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
That does not put you in a space of being controversial or being afraid you're going to get your account shut down or talking about things that you're uncomfortable talking about. So I do want to put that out there because I know that's always the question that people have. And you don't have to be controversial in order to stand out.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
You don't have to be controversial in order to be convicted, but you do need to have a belief system because otherwise, why would someone choose to work with you versus choosing to work with someone else? And that's the problem. Everyone wants to say me too. Every marketer wants to say, oh yeah, like everyone in my space is doing this. Yeah, we do that too. And we do it better.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
But not having a fallback position, not having wealth in my family, getting a lot of no's growing up actually was the greatest service I ever could have had because it really taught me the importance of not giving up and being willing to work towards goals over a period of years. I think one of the biggest misconceptions that really holds people back from accomplishing their dreams
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
No one wants to hear that. Like everyone's heard that a million times. Like, don't tell me that you do that too. Tell me what you do differently. Tell me what you do that is completely unique. Tell me what your thought process is that's actually different than the rest of your industry that makes me say, oh, hey, like, yeah, I want to have a conversation and check out what you're doing, right?
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Let's pause there because I know I just kind of covered a lot.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And then you have to really identify the gap, right? This is something that I have been teaching for years. And I will tell you that the business owners that really understand how to identify the gap in their industry, they become multimillion dollar successes very, very quickly. In every industry, there is a wide open gap, right?
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
The best example that I can give that everyone can identify is the taxi industry, right? The taxi industry was like off the rails with so many issues for decades. No one did anything about it, right? It was inconvenient. You could never get a taxi when you needed it, right? We could go on and on and on. So in came Uber, they filled the gap and it was just like spontaneous combustion. Right.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And now look at that industry and people are even starting their own private car fleets where they have their own. two, three cars that they're running out, almost similar to like the Airbnb, VRBO industry, where they're literally like running out their own cars, right? Because there's a gap.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And now, especially in like the luxury space, like people want to, you know, they're going on vacation, right? You go to the normal car dealership. You're like, eh, I don't really want a Jeep Liberty on my vacation. I want like a Ferrari, right? So that's like an obvious thing. But the thing that's so interesting is that, There is a gap in every industry.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
There are big issues that no one has taken the time, no one has taken the concern, no one has taken the money to innovate and create a solution to. I saw it in the coaching industry. I looked at every single one of my peers and what did I see? They were all running these like massive programs where they're dumping people into a Facebook group. They didn't have any team to support them.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
People couldn't get their questions answered. Someone would post a question in the Facebook group and there would be a hundred comments that just said F. I didn't know what that meant. And then I found out that meant following. So it's the blind leading the blind. No one has any answers. Everybody's looking around. There's no coach to be found.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And then we wonder why people are spending $100,000 on coaching for their business and they're right back where they started. So what did I do? I said, I'm going to build a full-time team of 30 support members. I'm going to have every single person that goes through my program have one-to-one support in addition to the group program that they're going through. They're going to have accountability.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
They're going to have accessibility. I took the whole model, flipped it on its head. My business exploded. There's a gap in every industry. It's not hard. It's just instead of you saying, how do I replicate what my industry is doing? You say, what are the issues in my industry and how do I step up to fill them or to fix them?
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Yeah, absolutely. So how-to marketing is the most basic element of marketing. And it's typically the way that people enter your ecosystem. It's simple. It's easy to do. Anyone can do it. It costs you nothing. Record a quick video on your iPhone, pop it on your stories, pop it on your page, share it across different profiles. Boom, you're doing how-to marketing.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
This is literally a transfer of knowledge. It's where I'm showing you, hey, Hala, I know how to do something that I know you're interested in doing. I'm going to be your teacher. So all of a sudden, Hala watches my video. She spent two minutes with me. She's like, damn, I like this girl. She just taught me how to do something I didn't know how to do.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
is this perception that success happens quickly or happens overnight, right? And I always say, every overnight success is 15 years in the making. It doesn't matter whether you've been working towards that particular success for 15 years. There were so many things that you were working to become as a person that led you to that success.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
All of a sudden, she's like, cool, okay, this is someone that I like. This is someone I trust, you know, whatever the case. So how-to marketing serves a really important purpose because when people are scanning the airwaves and when they're looking for new accounts to follow and they're looking for new people to learn from, they want quick, digestible, instant tips. Easy. Okay.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
The problem is that's where most people stop. Now, the problem with this is just like people are scanning the airwaves, looking for a quick, easy, actionable tip, they're doing that all day, every day. It's called escapism, right? That's why people go online and scroll and scroll and scroll. It's escapism.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
So it's kind of like you got the girl, she said yes to the date, and now you're like, cool, I already had a date with that girl. Let me see. Oh, she's really cute over there, right? And then someone, right? So the problem with how-to marketing is it's a great way to get people in your ecosystem, right? It's not a great way to keep them in your ecosystem.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And we have to remember, what's the purpose of marketing? The purpose of marketing is to attract so that you can nurture and finally convert people into paying customers. Well, if you miss this middle section of nurture, they never make it over here to conversions. And that's what's happening to a lot of marketers. They pump out this how-to marketing.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And this is, you know, a lot of people are doing their pointing and their dancing and, you know, their lip syncing and all of those things. And that's fine. Do you have a way to then... bring them through that process and finally get them to convert. Okay. So how to get some in, it doesn't keep them there.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
We want you to not just do how to, but we want to elevate from, okay, I see you as a credible teacher. I see you as an authority. Wonderful. Now let's elevate. Let's figure out how are we going to get people to keep coming back? Well, if you notice in the conversation that we're having here today, Holla, We talked a lot about stories, right?
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
We talked a lot about experiences that I had, experiences that you had, ways that we resonate with each other. We talked about failure. We talked about setbacks. We talked about patience and sacrifice. What did we just do?
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Exactly. So the people that are experiencing this show... are going to say, you know what? I've only been working at that goal for a year. I think I can keep going. Kelly kept going. Hala kept going. They both run these wildly successful companies now. Maybe there's nothing wrong with me that I wasn't an overnight success in six months.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Maybe if I stick with it, I am going to achieve my goals after all. Okay, now we're on to something, right? And this is why, of course, podcasting is so powerful. It's such an amazing medium for hope marketing. So hope marketing is the biggest chunk of your pyramid.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And this is where you really connect with your audience in an emotional and a sensitive way where people are like, you're not just a teacher. You're not just an authority figure. You are my friend. You are my confidant. You are my cheerleader. You are the person that has been in my shoes. You understand everything that I've gone through. You understand everything I'm going through now.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And you cross the bridge the other side. So hope marketing is really about reaching down, grabbing your audience and like wrapping your arms around them and saying like, no, you're not quitting. You're coming with me on this journey. I'm going to support you every step of the way. I've been there. You can get there too. And hope marketing is really what's going to keep people coming back.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And that's why we have to make sure that we don't get caught up in people's highlight reels. We need to like run our own race, you know, own the lane that we're in kind of thing, you know?
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
I call it like the silliness factor of your brand. It's the thing that really makes people feel deeply connected to you as a person, not just as a marketer that can give instruction, but as a human being. that has feelings, that has emotion, that's been through some things, right? Does that make sense?
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
It's literally, you can do it with anything. I mean, you can tell stories. I mean, for me, a lot of times, even when I do like Instagram stories or Facebook stories, like I'm literally just giving like encouragement, It's encouragement. It's sharing mistakes. It's sharing setbacks that you've worked through. I think one of the things that's most endearing when you're a teacher that
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
you know, wants people to want to work with you is not when you just show your highlight reel of all of your greatness and all of your wonderful accomplishments. But instead, when you say, listen, I failed at this and I failed at this and I failed at this and this is what I learned from it. And this is who I became. And this is why I'm successful today.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And these are all the things that you can skip over that you don't have to go through because I did. And I'm I think it can be in podcasts, it can be in live streams, it can be in videos, it can be in emails, it can be in posts on social media, stories, right? It can be from the stage, it can be from behind the microphone, anywhere that you connect with your audience. It can be in a book, right?
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
In a book, any way you want. But the bottom line is it's going from transaction... which is not emotional and it doesn't have staying power to relational, which now is what once creates that desire, that stickiness factor in the brand for people to want to stay with you.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Amen and hallelujah. Yes, all the time. And that's why I wanted to actually give the illustration and the exercises in the book about the pyramid, because it's not about swinging the pendulum from one side to the other. It's about understanding how these things work together. Right. There's so many people that it's like their entire brand is just fluff. And it's like, what do you even do?
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Like, why are we even, like, get out of my feet. Like, why are you even here? Like, what is this? I don't understand what the context of this soft, like, just fluff is all the time. So I completely agree with you. Like, there has to be an intelligence to your brand. Like, What is it that you teach? What is it that you do?
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
There's a lot of people that go so deep in the wrong direction that literally you don't even know what their business is, right? If I go to your social media and I don't even understand what your offer is, what your business is, what it is that you do, like that's a problem, right? So again, the pyramid is about, you know, think about it like Maslow's hierarchy of needs, right?
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Like you work your way through the pyramid. You don't say, oh, I'm going to pull out this one piece of the pyramid and that's going to make me happy and fulfilled. No, right? Each of the pieces of the pyramid go together. So I'm really happy you brought that up, Paula.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Yeah. Thank you for bringing that up. I mean, this goes back to what we were talking about, you know, at the beginning of the show, where this lack of patience is the number one saboteur for small business owners. I mean, I see so many businesses that one day they're marketing this. And then the next day you see them marketing something that has nothing to do with that other thing.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And you're like, so now you're expert of nothing. You're literally expert of nothing. The more that you keep changing your messaging over and over and over again, we'll talk about this also with the conviction, the top of the pyramid, but you keep changing what you're talking about all the time and you're doing how to marketing on things that have nothing to do with the core anchors of your brand.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Yeah. And I mean, that's just not a nice saying that you and I are tossing back and forth because we run successful companies. I've actually researched it. I actually own my own philanthropic foundation that I use to give back that I'm able to now You know, when I was growing up, we were on the receiving end of charity all the time.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Of course, that's going to create a confused mind and a confused mind always says no. Right. So that's a great point.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Yeah, it's absolutely true. So the way that you want to think about it is at the bottom of the pyramid, you're a teacher, right? You're giving tips, you're giving strategies, you're giving how-tos. You are demonstrating that you have knowledge and expertise that your audience does, and therefore you're in a position of authority.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
In the second category, now you're their confidant, you're their friend, you're someone that they want to hang out with. They want to have a glass of wine, a cup of coffee, you know, they want to have a beer with you. They're someone that you like. So they know you now, they like you, right? And you're kind of like that cheerleader, that friend that they kind of want to stay connected to.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
But let's talk about how we get from the friend category, right, to the mentor, the trusted advisor category. Because you're not just going to give your friends money, right? You're going to give your money to the mentor that you believe is going to change your life. And when you asked earlier about the people that are just focused on hope marketing, that's a big problem.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
That's why a lot of people struggle to convert because they literally put themselves square in that friend category. You're not going to go buy from the person that you like the most. You're going to go buy from the person that you think is going to change your life. That's going to solve your biggest problem.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
That's going to make the biggest difference that you're going to get the biggest transformation from. So conviction marketing is about stepping into that role of trusted mentor. It's about stepping into that role of your greatest advisor, right? When you think about the category that you're in, you want to own that word in the mind of your audience.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
You want to own that category in the, in the mind of your audience. And conviction is the only thing that's going to do that for you. Conviction is what's going to lead to conversions. I would write that down. Conviction equals conversions. What does it mean to be convicted? It means to be so strong and so powerful in a set of beliefs, right? It's about beliefs.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And when you think about conviction, why is conviction important and why do so many marketers struggle to convert? Because they're not convicted. Because they're so worried about what everyone else is doing and the things that they're saying aren't really their authentic message, they're someone else's message that they're trying to make their own.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
We didn't have any money, so we couldn't do anything to help anyone else. Now I get to be on the other side of it because I've created wealth for myself. And if you research, it's the wealthiest people in the world that do the most good. Why? Why is that? Because they're the people that have disposable income that they can use to give back and do things for others.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
It's very difficult to have conviction when you're saying things that aren't grounded from like your heart and your soul, that aren't a part of who you are, that aren't so deep in your belief system that every area of your business from your messaging, your marketing, the way that your offer is delivered, the way that you service your clients, the focus of your programming, the result that you provide.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Conviction marketing is about taking a set of core beliefs and infusing them in every single element of your brand so that when anyone interacts with you, they understand that you believe above all else that these elements must be present and that they expect a certain experience. They expect a certain result. They feel confident that they are going to achieve a certain outcome when they
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
open up their wallet and give you their credit card because you are so convicted. You have such a high level of belief about the result that you're going to provide and the why of how you provide that result.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And this is why in the book, we start off with identifying your belief system and then talking about how that materializes in your brand, identifying the gap in your market, and then really getting clear on how you're going to fill the gap in the you might have to do a little self-work to do this. This is about slowing down and peeling the onion back a little bit.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And I think that, and I know I felt this way when I first started in the online space, I felt a little scared to lead with conviction because I was no one and I had no clients. And I didn't really know how the heck am I going to get someone to want to buy from me when I'm a nobody, when everyone else in my space is over here talking about this and doing this. But it actually doesn't work that way.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
It actually works when people interact with you. The number one thing that they're saying is, do I believe this person? Like, do I believe this person? Like, do I trust you? Do I trust that linking arms with you is going to make my life better? Do I believe that by giving you my money... this result is going to happen. It's all about believability.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
So if it's all about believability, you better know what your convictions are and you better be able to say those convictions with a level of confidence and certainty that is going to go from this warm and fluffy brand that people think, oh, I learn a lot from this person. Oh, I really like this person. They've been through a lot.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
They really inspire me to know this person is pretty certain that they're the best in the world at what they do. And I believe them. So I'm going to pull out my credit card and spend my money to work for them.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
If you're using every dollar that you make just to get by, then obviously it makes it pretty much impossible to do for others. we have to really shift this paradigm around money. And we have to really break this silo mentality of like, you can do good or you can give back or you can have a lot of money. You can focus on being a good person or you can focus on being wealthy.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
I want to peel that back a lot because those are really great points. So number one, This is what I love about conviction marketing. You can't do conviction marketing if you're not an expert. So you better either become an expert or you better get yourself into a business where you are actually an expert. I mean, just like you said, you see that with podcasting.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
I see that with business strategists. There's like teenagers that teach business coaching now. And I'm like, okay, God help me. But I'm like, it doesn't worry me because when you're talking about using this pyramid of To create marketing that leverages all three of these capacities, you simply can't execute on what I'm talking about. If you don't have the skill set to do it, it will show through.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
It will be so obvious, right? So it's beautiful because it forces you either to get better or to understand why you are better. right? One or the other, one or the other, you got to do one or the other. So I definitely agree with that. And then, yeah, I did address that in the book and I do have a concern about that.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
You know, I see a lot of people kind of get bitter, um, about, you know, the competition in their space or about what they see going on with other people or about trends that they see in their industry. And they kind of have a lot to say about like what's wrong,
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And, you know, I talk about this in the book, there's a whole chapter about this, but like, this isn't about like complaining and like shouting from the rooftops about what's wrong. This is about like, get off your butt and do something about it. Like, this is about calling you out and saying, Okay, you believe it can be better. You believe it can be different. How are you making it better?
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
How are you making it different? What are you doing that's addressing those things? When I saw the coaching space and I was like, this isn't fair and this isn't right that these people think they're going into these coaching programs and their life is going to change and then they get in there and they're totally lost. There's no one accessible. There's no one available.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
There's no one to help them. I didn't start creating all this content talking about like the coaching industry sucks and there's no support for people. And I didn't say a word. I literally was like, here's what I'm doing about it. And I did it. And then I sold what I was doing and our business exploded. So this isn't about pointing out or calling out what other people are doing wrong.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
This is about identifying, well, what do you think could be done better or different? Go and do it and don't run your mouth about it. you know, share what you're actually doing. And so it is about critical thinking and it is about going the extra mile. And I say this all the time, but the extra mile is so not crowded. It's crazy. Like it's not crowded. So it's really, really busy down here.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
But like, as you claim the ranks, it becomes easier and easier to stand out because people are like, there's nothing that compares because most people aren't willing to go the extra mile.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Yeah. The first thing to do is to really take yourself all the way back to the And the most important thing is hopefully you are a consumer in your own space or have been at some point. Right.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
So go all the way back to the beginning of your experience doing what you do and really ask yourself, what was the thing that compelled you more than anything to kind of throw your hat in the ring and say, I'm going to start a business doing this? Right. Typically, when we decide to go into a certain space, there's something that we believe to be true.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
There's something deep that's driving us that makes us feel that we can do something better or different or at least that can compete with with all of the millions of other people that are doing the same business we're doing in their own way, right? And so it's really going back to the very beginning and saying, well, what compelled you to even start this business?
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
What made you decide that you were going to dedicate your life to doing this thing that you're doing? And that's a great place to start because there's usually a pretty deep why there for people. But what happens is we get into our business and we're like starry-eyed and we're so excited and we're so optimistic and we have all these big ideas and we have this grand plan for what we're going to do.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And then life like hits us like a Mack truck, right? Because we realize, oh my gosh, this is hard. And when we realize this is hard, that's when people start to push aside their deep passion, their deep conviction, their big why. And they start scrambling to kind of like keep up with and do what's being done already because they want to be competitive.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
So you need to kind of like almost like clean your palate, I'll say, let go of those things and return to the very beginning of what compelled you to get started in the first place. What was your big why? What made you say, I'm going to dedicate my life to doing this thing that I'm doing? That's your foundation.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Yeah, absolutely. So when you think about... stickiness, which stickiness is the only way that you're going to get from the attraction all the way over to the conversion. Again, so what's the point of all of this? The point is we want to help you to be more effective at attracting people into your ecosystem and ultimately converting them into paying clients.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
We want to help you make your dreams come true. That means that you need to be really good at creating a stickiness factor because it can take people sometimes three months, six months, nine months, a year, a year and a half to work their way through your ecosystem. Some people are going to buy in a day. Some people are going to buy after studying you for years at a time, right?
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
So there has to be a stickiness factor. The stickiness factor a lot of times is the tribe that you create. It's the community. It's the brand. And this is about having common beliefs, common language, common ways that you think about the world, common values, right? Which again, of course, go back to convictions. So you want to think about how are you creating community?
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
What is the belief system of your community? What's kind of the code of ethics? How do you interact with each other? What's the language that you use? What do you believe in your community and what are the pillars of this community, right?
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Kelly Roach Coaching.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And when you think about that, usually in any really tight-knit community, there's something that people are raging against and there's something that people are fighting for. Right. And so what you want to think about is what's the common language that you're going to create, that you're going to get everyone to kind of use and operate with.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Yeah, for sure. Yeah. I mean, graduating from college, I had no idea what I wanted to do. I was like, I don't want to sit in spreadsheets. I love people. And I wanted to get into a big company because I wanted to create financial freedom for myself. And I knew... I had the work ethic and the hustle. I knew I could learn. So I was like, I'm just going to join this company.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
So it's like we have this thing between us that is common and sacred. What is it that you're going to be rallying against and what is it that you're going to be fighting for? And again, we're not rallying against people. We're not discouraging other brands. Right. We're playing nice in the sandbox, you know. But you have to understand what it is that you're trying to create a distinction around.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
You have to be really, really clear. When I launched the live launch method and I started teaching that, What I really was rallying people against was the complexity of technology. I said, look, I'm going to teach you how to launch from your phone with no tech tools, no slides, no outside tech team, no pre-recording, none of that stuff.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
You're going to throw it out the window and you're just going to show up live for nine days and you're going to convert a million dollars.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And that's what we were rallying people against is this complexity that was standing in the way of people being able to actually focus on connecting with their audience, which is why they couldn't convert because they're managing web slides and pre-record and doing all these other things. So again, we're going to keep it clean. Okay, we're going to keep it clean.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
You always want to think about building a legacy body of work that you'll be proud of 5, 10, 15 years from now. But you have to understand the operating reality of your people. what are you fighting against and what are you fighting for, right?
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And make that a common language and a common energy and, you know, get everyone in a space where they don't want to disconnect from you and they don't want to disconnect from your community because they feel a sense of belonging. They feel a sense of shared values. They have common language.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And again, they feel like their life is going to be enhanced as a result of staying connected to this community.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Yeah, it can be anything. It can literally be anything. So like for me, I picked the word unstoppable and I literally defined the word unstoppable. And like people will refer to me and they'll say, she's the unstoppable girl, right? Because I started so many years ago talking about this word unstoppable and I defined it as, you know, you're unstoppable if you're a person.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
that despite setbacks and challenges and chaos and turbulence and every reason that you can make an excuse to fail, that you decide to keep fighting for your dreams anyway. And you don't stop taking action until you accomplish them. And I literally talked about this hundreds and hundreds and hundreds of times. I wrote a book named Unstoppable. I built the names of my groups around it.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
I built the name of my program around it. So it literally created this tribe mentality of people that suffered setbacks, went through the challenges, went through all these things, but believe so deeply in their goals and dreams that they're making them come true anyway. You can pick any word, you can pick any language, you can pick anything you want.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
I started in that entry-level position. And I was literally the first one in and the last one out every single day. I showed up for work, even in my most entry-level job with no money, in a suit, hair and makeup, ready to take on the world every single day. And over a period of years, I was promoted seven times in eight years. And I ended up building a team of 100 people.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
But again, this is about taking a step back and not trying to be or do or compare or compete with anyone. It is literally, what are the words that you want to build your ecosystem around? What is the mentality that that you want to have as a shared mentality amongst you and ultimately your clients? What do you want that relationship to be?
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
No, I would just say, yeah, absolutely. If standing out and becoming a category one brand is important to you, know that there's a framework to do it. It's going to take a little courage, right? But it's accessible to everyone.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Connect with a human being about your business. I have too many times to ask business owners that tell me that they want to grow. And I'll say, well, how many prospects did you actually get on video or send a message to or connect with this week? And it's like zero. So just go talk to another human being.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Alignment. It's doing what I say I'm going to do and acting in alignment with what I want to experience.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
It was an awesome conversation. And you guys can get on the waitlist for the book at convictionmarketing.com. Thank you so much for having me, Hala.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
So I started off with one branch with zero staff, zero database, complete turnaround, hired one person, and then ultimately built a team of 100 across 17 locations. And we broke every record for growth in the company's history. And I... I've never claimed and will never claim to be the most talented. I'm certainly not the smartest. I was like a B student and I tried really hard.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
I know a lot of cool entrepreneurs are like, I never showed up for class and I was a horrible student and blah, blah, blah. I actually tried. I just wasn't very smart. Yeah. I was in math tutoring and like getting up at five in the morning to study. I just, some people have book smarts. Some people have street smarts.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
I was always more of a common sense type person, but that has actually served me really well. So I rose through the corporate ranks, you know, did that whole thing. My, my big dream was like, I want to be this corporate executive. I want to be in the boardroom and on the planes and you know, running all the things. And, you know, it was an awesome dream. It was a great ride.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Um, I went through a lot. I had a lot of people that were like, who is this young kid that thinks she's going to come in here? So that was, that was very interesting. It was not an easy rise. Um, I went through a lot, including people that I personally like mentored and promoted and really cared for, like turning on me and stabbing me in the back. And that's all par for the course, right?
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
We all go through that stuff. But, um, You know, I got to the top and I had met Billy, who is now my husband. We've been together for 16 years now. And, you know, we really started thinking about like, what do we want our life to look like? You know, what do we want our priorities to be as a family? And, you know, I got really clear, you know, I wanted to have financial freedom.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
I wanted flexibility. I wanted to be able to travel and, you know, I wanted to be able to put my family first. And I was like, That's not happening, you know, working in a job, right, for someone else. So I decided to really look at what skills did I possess? What was I good at? You know, how did I feel like I could make a difference?
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And the number one thing that I had learned during my time in corporate was business growth strategy. Like I really understood better than anyone I had ever seen how to look at a scenario and identify the fastest, most efficient way to to take a losing situation and make it a winning one. And I was really passionate about helping people reach their potential. It was really just those two things.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And I was like, I'm going to go and bring this business education to small business owners, right? Because 85% of businesses still fail. Why do they fail? Not because the business owner isn't working their tail off, not because the business owner doesn't have a great idea, doesn't have the energy, the passion, but because most small business owners have no business education.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And I'm not talking about going to business class. Okay. I'm talking about real world business skills, the ability to understand the mechanics of how well run company operates. And so I was like, you know what, I'm going to do this. So I went to my boss and I said, listen, I was a top performing executive in the company. And I said, hey, listen, I'm not making enough money here.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And I'm going to start my own company. And I said, I'm going to do it at night. And I'm going to do it on the weekend. And I said, I'm going to continue to be the top performing executive in the company. And I said, you can fire me right now on the spot if you want to, because I understand you have the right to do that. I'm not going to hide anything. But I said, this is what I'm doing.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And he said, OK. So I stayed there. I built my business at night on the weekends, built a business to pretty much the million dollar mark while still working full time as a corporate executive. And then, you know, eventually made the leap once the business was, you know, really successful, had a staff and all of that, you know, now a multi-figure company. But so many lessons.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
I mean, I think the biggest thing is just, you know, for anyone listening, you know, if you're willing to work at something over a period of years, you can accomplish anything. Patience is the number one thing that kills people's dreams. They're not willing to work hard enough, long enough at the same thing. We expect overnight sensation, overnight success.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
I had someone say to me the other day, I've been working at this thing in my business for three months and I'm just not getting traction. And I actually started laughing. I was like, and? And? Talk to me in a year and a half. Like, what are you talking about? Right.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And it was one of the things that really shocked me when I entered the business coaching space, because I saw that there were so many people promising to teach people how to start and grow businesses in like three weeks or less. They're like six weeks, like laptop lifestyle, like, you know, whatever. And I'm like, I don't think that's how it works. Building a company.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
But yeah, so that's just a little bit about my story.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Yeah, absolutely. And I just want to circle back on your point there really quickly because, you know, there's this huge idea in the personal development world of like, burn the bridges, quit your job. Like, look what's happening right now. The great resignation. Everyone's quitting and no one has a job and no one has a plan.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And everyone's going to go spend their life savings and they're going to be broke and they're going to be even more depressed and they're going to be starting their life over because they didn't put the thought in. into what's my plan. The best thing I ever did was keep my corporate job while I built my business.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
It's why I have this beautiful, robust, amazing company that I have today, because I didn't have a sense of this desperation that you see in the online marketing world. I mean, people are so desperate. That's why they can't build a great company. It's like, this has to work.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
This has to be like, I can't tell you how many people I come across that want to come into my programs that are like, and this has to produce. And I'm like, no, No, like don't bring that energy up in here. Like you are responsible for setting up a situation in your life that you can sustain. So I just want to point that out because you mentioned that, Hala, and I think that's really important.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Like smart people have a plan. Smart people have patience, right? You don't need to go burn the bridges. And oh, and by the way, and I'll mention one more thing, I am going back and facilitating as a guest trainer for the Fortune 500 that I worked at for 10 years.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
They now bring me back to literally do trainings for their entire leadership team on the East Coast from the most Northern point down into the Carolinas. So isn't that full circle? Don't burn the bridge. Don't burn the boat. Have a plan. Be patient. Right. So you asked about how I spend my time. So basically I would do an hour to two hours in the morning before work.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
I would go out on my little Jeep Liberty on my lunch break and I would literally make my sales calls on my lunch break. And then I would do my client calls at seven and eight o'clock at night every night. And then I would work on the weekends.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And it's the best thing I ever did because it actually taught me how to build a million dollar business while only working in my business about 20 hours a week. And it really taught me to be disciplined, to be focused, to understand where I should and shouldn't be spending my time. And it's really such a gift because now I have a family. I have a seven year old.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Now I run a multiple eight figure company and I have so much time freedom with my family that Because I built a business where I have, and you've done, our stories are like eerily similar. Very similar. You have a very large team. I do as well. That was also a very intentional part of the design of my business and my brand. I'm sure with you as well.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
But like, I start my calls at 11 o'clock every day. Like I can take off when my daughter is off. I go to the beach a couple of times a week with my family. Now I work my tail off. I'm not going to pretend for a single second. And I don't want anyone to misinterpret what I'm saying. I work my tail off. Okay.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
But what I'm saying is, is I have discipline around where I spend my time, which allows me to be intentional and allows me to put my family first.
Young and Profiting (YAP) with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And I was able to design a business that works that way because I was working full time in my job and because I sustained the position as the number one performer in my company while I was building my own business, which was a huge integrity thing for me to make sure that my results in my full time job didn't suffer.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Yeah, absolutely. So how-to marketing is the most basic element of marketing, and it's typically the way that people enter your ecosystem. It's simple, it's easy to do, anyone can do it, costs you nothing. Record a quick video on your iPhone, pop it on your stories, pop it on your page, share it across different profiles, boom, you're doing how-to marketing.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
This is literally a transfer of knowledge. It's where I'm showing you, hey, Hala, I know how to do something that I know you're interested in doing. I'm going to be your teacher. So all of a sudden, Hala watches my video. She spent two minutes with me. She's like, damn, I like this girl. She just taught me how to do something I didn't know how to do.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
All of a sudden, she's like, cool, okay, this is someone that I like. This is someone I trust, you know, whatever the case. So how-to marketing serves a really important purpose because when people are scanning the airwaves and when they're looking for new accounts to follow and they're looking for new people to learn from, they want quick, digestible incentives. Right? Okay.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
The problem is that's where most people stop. Now, the problem with this is just like people are scanning the airwaves, looking for a quick, easy, actionable tip, they're doing that all day, every day. It's called escapism, right? That's why people go online and scroll and scroll and scroll. It's escapism.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
So it's kind of like you got the girl, she said yes to the date, and now you're like, cool, I already had a date with that girl. Let me see. Oh, she's really tuned over there, right? And then someone, right? So the problem with how-to marketing is it's a great way to get people in your ecosystem It's not a great way to keep that in your makeup.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
And we have to remember, what's the purpose of marketing? The purpose of marketing is to attract so that you can nurture and finally convert people into paying customers. Well, if you miss this middle section of nurture, they never make it over here to conversion. And that's what's happening to a lot of marketers. They pump out this how-to marketing.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
And this is, you know, a lot of people are doing their pointing and their dancing and, you know, their lip syncing and all of those things. And that's fine. Do you have a way to then bring them through that process and finally get them to convert. Okay. So how to get some in, it doesn't keep them there.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
We want you to not just do how to, but we want to elevate from, okay, I see you as a credible teacher. I see you as an authority. Wonderful. Now let's elevate. Let's figure out how are we going to get people to keep coming back? Well, if you notice in the conversation that we're having here today, Hala, we talked a lot about stories, right?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
We talked a lot about experiences that I had, experiences that you had, ways that we resonate with each other. We talked about failure. We talked about setbacks. We talked about patience and sacrifice. What did we just do? Bring out emotions. Exactly. So the people that are experiencing this show are going to say, you know what? I've only been working at that goal for a year.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
I think I can keep going. Kelly kept going. Paula kept going. They both won these wildly successful companies now. Maybe there's nothing wrong with me that I wasn't an overnight success in six months. Maybe if I stick with it, I am going to achieve my goals after all. Okay, now we're on to something. And this is why, of course, podcasting is so powerful.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
It's such an amazing medium for hope marketing. So hope marketing is the biggest chunk of your pyramid. And this is where you really connect with your audience in an emotional and a sensitive way where people are like, you're not just a teacher. You're not just an authority figure. You are my friend. You are my confidant. You are my cheerleader. You are the person that has been in my shoes.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
You understand everything that I've gone through. You understand everything I'm going through now. And you cross the bridge to the other side. So hope marketing is really about reaching down, grabbing your audience and like wrapping your arms around them and saying like, no, you're not quitting. You're coming with me on this journey. I'm going to support you every step of the way. I've been there.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
You can get there too. And hope marketing is really what's going to keep people coming. I call it like the speediness factor of your brand. It's the thing that really makes people feel deeply connected to you as a person, not just as a marketer that can give instruction, but as a human being that has feelings, that has emotion, that's been through some things, right? Does that make sense?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Oh, my gosh. Totally makes sense.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
It's literally, you can do it with anything. I mean, you can tell stories. I mean, for me, a lot of times, even when I do like Instagram stories or Facebook stories, like I'm literally just giving like encouragement. It's encouragement. It's It's, you know, it's sharing mistakes. It's sharing setbacks that you work through.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
I think one of the things that's most endearing when you're a teacher that, you know, wants people to want to work with you is not when you just show your highlight reel of all of your greatness and all of your wonderful accomplishments, but instead when you say, listen.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
I failed at this and I failed at this and I failed at this and this is what I learned from it and this is who I became and this is why I'm successful today. And these are all the things that you can skip over that you don't have to go through because I did and I'm going to tell you what to do instead.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
So I think it can be in podcasts, it can be in live streams, it can be in videos, it can be in emails, it can be in posts on social media, stories, right? It can be from the stage, it can be from behind the microphone, anywhere that you connect with your audience. It can be in a book, right? And, you know, and Book any way you want.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
But the bottom line is it's going from transaction, which is non-emotional and it doesn't have staying power, to relational, which now is what once creates that desire, that stickiness factor and the brand for people to want to stay with you.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Amen. And I'll do that all the time. And that's why I wanted to actually give the illustration and the exercise in the book about the pyramid. Because it's not about swinging the pendulum from one side to the other. It's about understanding how these things work together, right? There's so many people that it's like their entire brand is just sloth. And it's like, what do you even do? Like, what?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Why are we even, like, get out of my feet. Like, why are you even here? Like, what is this? I don't understand what the context of this soft, like, just fluff is all the time. So I completely agree with you. Like, there has to be an intelligence to your brand. Like, what is it that you teach? What is it that you do?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
There's a lot of people that go so deep in the wrong direction that literally you don't even know what their business is. If I go to your social media and I don't even understand what your offer is, what your business is, what it is that you do, that's a problem. So again, the pyramid is about, think about it like Maslow's hierarchy of needs. You work your way through the pyramid.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
You don't say, oh, I'm going to pull out this one piece of the pyramid and that's going to make me happy and fulfilled. No. Each of the pieces of the pyramid go together. So I'm really happy you Totally.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Yeah. Thank you for bringing that up. I mean, this goes back to what we were talking about, you know, at the beginning of the show where this lack of patience is the number one saboteur for small business owners. I mean, I see so many businesses that one day they're marketing this and then the next day you see them marketing something that has nothing to do with that other thing and you're like,
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Now you're expert of nothing. You're literally expert of nothing. The more that you keep changing your messaging over and over and over again, we'll talk about this also with the conviction, the top of the pyramid, but you keep changing what you're talking about all the time and you're doing how-to marketing on things that have nothing to do with the core anchors of your brand.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Of course, that's going to create a confused mind and a confused mind always says no, right? Yes, that's a great point.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Oh, I started right away. Very much like you. I think I had like over 30 team members while I was still working full time. I don't even think they knew. But, you know, because I was so structured and so disciplined with how I was doing things like and just so intentional about it. But to your point about sacrifice, so much sacrifice.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And the thing that's so interesting is people see people like us. I came from a family with no money, nothing. Right. I came from nothing. Billy came from nothing. My husband. So we're like this like phenomenon in our family. And people look at us and they're like, people change how they see you, friends, family, colleagues, even your clients as you rise through the ranks.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And they make these assumptions about what your life is like or what your life must be like. And, you know, it's funny because I'll hear Billy talking to people all the time and I'll be like, no, you don't understand. Like she was working at five o'clock in the morning every day for 15 years. This didn't just like happen. Yeah, exactly. Exactly. This is 18 hour days.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
There was no spontaneous combustion. Like this was sacrifice over years and years and years because I had my eye on the prize and I knew what kind of life that I wanted to create and build. And Billy sacrificed too. I mean, he's been home with Madison since she was born. So we've been a one income family, you know, since Madison was born because our priority was we wanted her to be home.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Yeah, absolutely. Well, I mean, the number one thing that I learned in my life is that if there's something that you don't like, change it. And that hard work makes absolutely any dream achievable. And growing up, I had lovely parents. My parents are wonderful people, but my dad worked for a nonprofit. My mom was a stay-at-home mom because there was five kids.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
We didn't want her in daycare. And it's amazing because even that sacrifice of like him, like really he's, he's a musician and, He completely put his career on hold, has been totally focused on Madison since she was born. And the payoff from that sacrifice has been massive because I see her and she is like confident. She is like, she's a leader. She speaks articulately.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Like you can just see in everything about her being like, yeah, that sacrifice is going to pay off for the rest of her life. So, you know, I just want to encourage everyone that's listening, like, you know, it can be terrifying and it can also feel It can feel discouraging to make these sacrifices knowing that there's no promise of reward in the near term.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And the biggest thing I want to say to people is like these sacrifices that you make in the short term, the payoff is so much bigger and so much better than you can ever imagine. Like looking back on my life now at the sacrifices that I made to get to where we are today, I would do it a hundred times over. I would not change a single thing. Every sacrifice is worth it.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
The times in which it's not worth it is where you start down the path and then you quit because you just threw it all away. And that's what happens with a lot of people. It's like they'll sustain for the short term, but not the long term. And then that little bit of progress that they had made goes away. And it's like you start over from nothing, right?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
So these are the distinctions that you have to think about your life. in the longterm of what you want your life to be like in five, 10 and 15 years.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And you have to be making decisions today for 15 years from now, you know, and I know no one wants to hear that, but I'm a truth teller and I'm going to be the one to say, no, you really, you really do because there's nothing you're going to do 15 years from now. That's going to dramatically change what your life experience is in that moment. Those decisions are happening now.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And that's what we all have to recognize.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Yeah, I decided to write the book actually. And it's so interesting. I started writing this book before the pandemic and things got so crazy the last couple of years, actually, that we had to push back the launch like twice. We actually, our company grew quite a bit over these last two years. And so I needed to really focus on the team and the organization and everything.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
But I saw that there was just a crisis going on online with online marketers, like an identity crisis. And I started to see a lot of business owners just kind of flailing. like just flailing, not knowing how to anchor in to building their own brand. And that's a really dangerous thing because you'll take yourself out of business, right?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
There's a million people that can put up a bio in 30 seconds and say they do exactly what I do. They can do the same with you and with every person listening.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And so I saw business owners really falling into these dangerous traps to try and stand out, whether it was copying other people's brands or just following the latest trends and fads that they're seeing on TikTok or Instagram or whatever the case. And I really want to emphasize, there's no right or wrong in however you want to do the marketing for your brand.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
It would have been more expensive to put us in daycare than it would have been, obviously, to have her home with us. And my dad really had a false belief system that in order to make a difference serving for this nonprofit, you know, that we basically had to struggle. He couldn't give back and make great money too. And I believe that that was a false belief system.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
I'm not here to tell anyone, do this, don't do that. What I am here to say is, You have a unique calling. You have a unique why. Don't go position yourself as the second best version of someone else. That's the only thing you can do wrong is not honoring the DNA of your own business, not honoring the DNA of your own brand.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And so I wanted to help business owners to understand how they could identify their core belief system, their convictions, how they could really get clear on, well, how am I different and what makes me different? And how do I share that in an authentic and meaningful way that builds my legacy body of work versus doing stupid crap that you're going to regret later, right?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
I mean, just to be completely transparent. And, you know, obviously there's a huge what's in it for me because I teach business owners how to scale their brands online. So I want my clients and my audience to be more successful at understanding how to build a category of one brand.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
I saw that pretty much everything that people were doing was great for short-term clicks and short-term conversions, but not great for actually building a business of substance and significance that will stand the test of time.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And so the goal of the book is to give a framework that people can follow to not build a brand that looks like mine, not build a brand that looks like yours, to literally walk away from the book like, holy shit, I had a unique calling a unique set of DNA, a unique set of beliefs and convictions, and I can do this my own way without compromise.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Yeah, definitely. So, I mean, let's start at the very beginning, a very good place to start, right? The first thing is, you know, I think you have to step away from a copy paste trap and you have to put yourself in a position to really say, I am going to be the best version of me and only me versus the second best version of someone else.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
So I would say like, first things first, let's just like set a baseline of like, we're going to go to market in a unique way that represents who we are and what we're called to do. And as a part of that foundation, it's really about identifying what your core convictions are.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
You have to know what you believe in order to make every decision in your business about how you're going to stand out and what you're going to do in order to achieve your financial and impact goals. And I know everyone listening has money that they want to make, and a difference that they want to create.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And if you don't know what your anchors are, those things that you're going to burn up a stake for are, you know, it's going to be really hard to do that. So the foundation is identifying and deciding that you're going to build your own brand, not someone else's, right? And then marrying that with identifying your beliefs, your convictions, and
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
You know, I think then people always have the question, right, about there's things that people do and don't feel comfortable talking about online. And so I just want to address that really quickly. I am a hugely private person. I don't share my opinions about a lot of my personal belief systems online. I don't share a lot of my personal life online. I have a seven-year-old daughter.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And I decided to set out on a course in my life to both do good and create wealth. And that's what I've done for myself is what I teach other entrepreneurs to do.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
My family life is like my everything. And I'm not the kind of person that documents my lunch and does all that stuff. Not that there's anything wrong with it. But I'm sharing that because I think that when people hear conviction and when people hear beliefs, they're like, but I can't. And it's like, no.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
you can have very deep convictions that are specifically related to the way that you do podcast production. You can have very deep convictions specifically about the way that you teach people to position their podcast. You can have very deep beliefs about any area of your business, right?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
That does not put you in a space of being controversial or being afraid you're going to get your account shut down or talking about things that you're uncomfortable talking about. So I do want to put that out there because I know that's always the question that people have. And you don't have to be controversial in order to stand out.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
You don't have to be controversial in order to be convicted, but you do need to have a belief system because otherwise, why would someone choose to work with you versus choosing to work with someone else? And that's the problem. Everyone wants to say me too. Every marketer wants to say, oh yeah, like everyone in my space is doing this. Yeah, we do that too. And we do it better.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
But not having a fallback position, not having wealth in my family, getting a lot of no's growing up actually was the greatest service I ever could have had because it really taught me the importance of not giving up and being willing to work towards goals over a period of years. I think one of the biggest misconceptions that really holds people back from accomplishing their dreams
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
No one wants to hear that. Like everyone's heard that a million times. Like, don't tell me that you do that too. Tell me what you do differently. Tell me what you do that is completely unique. Tell me what your thought process is that's actually different than the rest of your industry that makes me say, oh, hey, like, yeah, I want to have a conversation and check out what you're doing, right?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Let's pause there because I know I just kind of covered a lot.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And then you have to really identify the gap, right? This is something that I have been teaching for years. And I will tell you that the business owners that really understand how to identify the gap in their industry, they become multimillion dollar successes very, very quickly. In every industry, there is a wide open gap, right?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
The best example that I can give that everyone can identify is the taxi industry, right? The taxi industry was like off the rails with so many issues for decades. No one did anything about it, right? It was inconvenient. You could never get a taxi when you needed it, right? We could go on and on and on. So in came Uber, they filled the gap and it was just like spontaneous combustion. Right.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And now look at that industry and people are even starting their own private car fleets where they have their own. two, three cars that they're running out, almost similar to like the Airbnb, VRBO industry, where they're literally like running out their own cars, right? Because there's a gap.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And now, especially in like the luxury space, like people want to, you know, they're going on vacation, right? You go to the normal car dealership. You're like, eh, I don't really want a Jeep Liberty on my vacation. I want like a Ferrari, right? So that's like an obvious thing. But the thing that's so interesting is that, There is a gap in every industry.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
There are big issues that no one has taken the time, no one has taken the concern, no one has taken the money to innovate and create a solution to. I saw it in the coaching industry. I looked at every single one of my peers and what did I see? They were all running these like massive programs where they're dumping people into a Facebook group. They didn't have any team to support them.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
People couldn't get their questions answered. Someone would post a question in the Facebook group and there would be a hundred comments that just said F. I didn't know what that meant. And then I found out that meant following. So it's the blind leading the blind. No one has any answers. Everybody's looking around. There's no coach to be found.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And then we wonder why people are spending $100,000 on coaching for their business and they're right back where they started. So what did I do? I said, I'm going to build a full-time team of 30 support members. I'm going to have every single person that goes through my program have one-to-one support in addition to the group program that they're going through. They're going to have accountability.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
They're going to have accessibility. I took the whole model, flipped it on its head. My business exploded. There's a gap in every industry. It's not hard. It's just instead of you saying, how do I replicate what my industry is doing? You say, what are the issues in my industry and how do I step up to fill them or to fix them?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Yeah, absolutely. So how-to marketing is the most basic element of marketing. And it's typically the way that people enter your ecosystem. It's simple. It's easy to do. Anyone can do it. It costs you nothing. Record a quick video on your iPhone, pop it on your stories, pop it on your page, share it across different profiles. Boom, you're doing how-to marketing.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
This is literally a transfer of knowledge. It's where I'm showing you, hey, Hala, I know how to do something that I know you're interested in doing. I'm going to be your teacher. So all of a sudden, Hala watches my video. She spent two minutes with me. She's like, damn, I like this girl. She just taught me how to do something I didn't know how to do.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
is this perception that success happens quickly or happens overnight, right? And I always say, every overnight success is 15 years in the making. It doesn't matter whether you've been working towards that particular success for 15 years. There were so many things that you were working to become as a person that led you to that success.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
All of a sudden, she's like, cool, okay, this is someone that I like. This is someone I trust, you know, whatever the case. So how-to marketing serves a really important purpose because when people are scanning the airwaves and when they're looking for new accounts to follow and they're looking for new people to learn from, they want quick, digestible, instant tips. Easy. Okay.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
The problem is that's where most people stop. Now, the problem with this is just like people are scanning the airwaves, looking for a quick, easy, actionable tip, they're doing that all day, every day. It's called escapism, right? That's why people go online and scroll and scroll and scroll. It's escapism.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
So it's kind of like you got the girl, she said yes to the date, and now you're like, cool, I already had a date with that girl. Let me see. Oh, she's really cute over there, right? And then someone, right? So the problem with how-to marketing is it's a great way to get people in your ecosystem, right? It's not a great way to keep them in your ecosystem.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And we have to remember, what's the purpose of marketing? The purpose of marketing is to attract so that you can nurture and finally convert people into paying customers. Well, if you miss this middle section of nurture, they never make it over here to conversions. And that's what's happening to a lot of marketers. They pump out this how-to marketing.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And this is, you know, a lot of people are doing their pointing and their dancing and, you know, their lip syncing and all of those things. And that's fine. Do you have a way to then... bring them through that process and finally get them to convert. Okay. So how to get some in, it doesn't keep them there.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
We want you to not just do how to, but we want to elevate from, okay, I see you as a credible teacher. I see you as an authority. Wonderful. Now let's elevate. Let's figure out how are we going to get people to keep coming back? Well, if you notice in the conversation that we're having here today, Holla, We talked a lot about stories, right?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
We talked a lot about experiences that I had, experiences that you had, ways that we resonate with each other. We talked about failure. We talked about setbacks. We talked about patience and sacrifice. What did we just do?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Exactly. So the people that are experiencing this show... are going to say, you know what? I've only been working at that goal for a year. I think I can keep going. Kelly kept going. Hala kept going. They both run these wildly successful companies now. Maybe there's nothing wrong with me that I wasn't an overnight success in six months.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Maybe if I stick with it, I am going to achieve my goals after all. Okay, now we're on to something, right? And this is why, of course, podcasting is so powerful. It's such an amazing medium for hope marketing. So hope marketing is the biggest chunk of your pyramid.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And this is where you really connect with your audience in an emotional and a sensitive way where people are like, you're not just a teacher. You're not just an authority figure. You are my friend. You are my confidant. You are my cheerleader. You are the person that has been in my shoes. You understand everything that I've gone through. You understand everything I'm going through now.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And you cross the bridge the other side. So hope marketing is really about reaching down, grabbing your audience and like wrapping your arms around them and saying like, no, you're not quitting. You're coming with me on this journey. I'm going to support you every step of the way. I've been there. You can get there too. And hope marketing is really what's going to keep people coming back.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And that's why we have to make sure that we don't get caught up in people's highlight reels. We need to like run our own race, you know, own the lane that we're in kind of thing, you know?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
I call it like the silliness factor of your brand. It's the thing that really makes people feel deeply connected to you as a person, not just as a marketer that can give instruction, but as a human being. that has feelings, that has emotion, that's been through some things, right? Does that make sense?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
It's literally, you can do it with anything. I mean, you can tell stories. I mean, for me, a lot of times, even when I do like Instagram stories or Facebook stories, like I'm literally just giving like encouragement, It's encouragement. It's sharing mistakes. It's sharing setbacks that you've worked through. I think one of the things that's most endearing when you're a teacher that
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
you know, wants people to want to work with you is not when you just show your highlight reel of all of your greatness and all of your wonderful accomplishments. But instead, when you say, listen, I failed at this and I failed at this and I failed at this and this is what I learned from it. And this is who I became. And this is why I'm successful today.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And these are all the things that you can skip over that you don't have to go through because I did. And I'm I think it can be in podcasts, it can be in live streams, it can be in videos, it can be in emails, it can be in posts on social media, stories, right? It can be from the stage, it can be from behind the microphone, anywhere that you connect with your audience. It can be in a book, right?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
In a book, any way you want. But the bottom line is it's going from transaction... which is not emotional and it doesn't have staying power to relational, which now is what once creates that desire, that stickiness factor in the brand for people to want to stay with you.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Amen and hallelujah. Yes, all the time. And that's why I wanted to actually give the illustration and the exercises in the book about the pyramid, because it's not about swinging the pendulum from one side to the other. It's about understanding how these things work together. Right. There's so many people that it's like their entire brand is just fluff. And it's like, what do you even do?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Like, why are we even, like, get out of my feet. Like, why are you even here? Like, what is this? I don't understand what the context of this soft, like, just fluff is all the time. So I completely agree with you. Like, there has to be an intelligence to your brand. Like, What is it that you teach? What is it that you do?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
There's a lot of people that go so deep in the wrong direction that literally you don't even know what their business is, right? If I go to your social media and I don't even understand what your offer is, what your business is, what it is that you do, like that's a problem, right? So again, the pyramid is about, you know, think about it like Maslow's hierarchy of needs, right?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Like you work your way through the pyramid. You don't say, oh, I'm going to pull out this one piece of the pyramid and that's going to make me happy and fulfilled. No, right? Each of the pieces of the pyramid go together. So I'm really happy you brought that up, Paula.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Yeah. Thank you for bringing that up. I mean, this goes back to what we were talking about, you know, at the beginning of the show, where this lack of patience is the number one saboteur for small business owners. I mean, I see so many businesses that one day they're marketing this. And then the next day you see them marketing something that has nothing to do with that other thing.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And you're like, so now you're expert of nothing. You're literally expert of nothing. The more that you keep changing your messaging over and over and over again, we'll talk about this also with the conviction, the top of the pyramid, but you keep changing what you're talking about all the time and you're doing how to marketing on things that have nothing to do with the core anchors of your brand.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Yeah. And I mean, that's just not a nice saying that you and I are tossing back and forth because we run successful companies. I've actually researched it. I actually own my own philanthropic foundation that I use to give back that I'm able to now You know, when I was growing up, we were on the receiving end of charity all the time.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Of course, that's going to create a confused mind and a confused mind always says no. Right. So that's a great point.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Yeah, it's absolutely true. So the way that you want to think about it is at the bottom of the pyramid, you're a teacher, right? You're giving tips, you're giving strategies, you're giving how-tos. You are demonstrating that you have knowledge and expertise that your audience does, and therefore you're in a position of authority.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
In the second category, now you're their confidant, you're their friend, you're someone that they want to hang out with. They want to have a glass of wine, a cup of coffee, you know, they want to have a beer with you. They're someone that you like. So they know you now, they like you, right? And you're kind of like that cheerleader, that friend that they kind of want to stay connected to.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
But let's talk about how we get from the friend category, right, to the mentor, the trusted advisor category. Because you're not just going to give your friends money, right? You're going to give your money to the mentor that you believe is going to change your life. And when you asked earlier about the people that are just focused on hope marketing, that's a big problem.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
That's why a lot of people struggle to convert because they literally put themselves square in that friend category. You're not going to go buy from the person that you like the most. You're going to go buy from the person that you think is going to change your life. That's going to solve your biggest problem.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
That's going to make the biggest difference that you're going to get the biggest transformation from. So conviction marketing is about stepping into that role of trusted mentor. It's about stepping into that role of your greatest advisor, right? When you think about the category that you're in, you want to own that word in the mind of your audience.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
You want to own that category in the, in the mind of your audience. And conviction is the only thing that's going to do that for you. Conviction is what's going to lead to conversions. I would write that down. Conviction equals conversions. What does it mean to be convicted? It means to be so strong and so powerful in a set of beliefs, right? It's about beliefs.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And when you think about conviction, why is conviction important and why do so many marketers struggle to convert? Because they're not convicted. Because they're so worried about what everyone else is doing and the things that they're saying aren't really their authentic message, they're someone else's message that they're trying to make their own.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
We didn't have any money, so we couldn't do anything to help anyone else. Now I get to be on the other side of it because I've created wealth for myself. And if you research, it's the wealthiest people in the world that do the most good. Why? Why is that? Because they're the people that have disposable income that they can use to give back and do things for others.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
It's very difficult to have conviction when you're saying things that aren't grounded from like your heart and your soul, that aren't a part of who you are, that aren't so deep in your belief system that every area of your business from your messaging, your marketing, the way that your offer is delivered, the way that you service your clients, the focus of your programming, the result that you provide.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Conviction marketing is about taking a set of core beliefs and infusing them in every single element of your brand so that when anyone interacts with you, they understand that you believe above all else that these elements must be present and that they expect a certain experience. They expect a certain result. They feel confident that they are going to achieve a certain outcome when they
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
open up their wallet and give you their credit card because you are so convicted. You have such a high level of belief about the result that you're going to provide and the why of how you provide that result.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And this is why in the book, we start off with identifying your belief system and then talking about how that materializes in your brand, identifying the gap in your market, and then really getting clear on how you're going to fill the gap in the you might have to do a little self-work to do this. This is about slowing down and peeling the onion back a little bit.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And I think that, and I know I felt this way when I first started in the online space, I felt a little scared to lead with conviction because I was no one and I had no clients. And I didn't really know how the heck am I going to get someone to want to buy from me when I'm a nobody, when everyone else in my space is over here talking about this and doing this. But it actually doesn't work that way.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
It actually works when people interact with you. The number one thing that they're saying is, do I believe this person? Like, do I believe this person? Like, do I trust you? Do I trust that linking arms with you is going to make my life better? Do I believe that by giving you my money... this result is going to happen. It's all about believability.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
So if it's all about believability, you better know what your convictions are and you better be able to say those convictions with a level of confidence and certainty that is going to go from this warm and fluffy brand that people think, oh, I learn a lot from this person. Oh, I really like this person. They've been through a lot.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
They really inspire me to know this person is pretty certain that they're the best in the world at what they do. And I believe them. So I'm going to pull out my credit card and spend my money to work for them.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
If you're using every dollar that you make just to get by, then obviously it makes it pretty much impossible to do for others. we have to really shift this paradigm around money. And we have to really break this silo mentality of like, you can do good or you can give back or you can have a lot of money. You can focus on being a good person or you can focus on being wealthy.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
I want to peel that back a lot because those are really great points. So number one, This is what I love about conviction marketing. You can't do conviction marketing if you're not an expert. So you better either become an expert or you better get yourself into a business where you are actually an expert. I mean, just like you said, you see that with podcasting.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
I see that with business strategists. There's like teenagers that teach business coaching now. And I'm like, okay, God help me. But I'm like, it doesn't worry me because when you're talking about using this pyramid of To create marketing that leverages all three of these capacities, you simply can't execute on what I'm talking about. If you don't have the skill set to do it, it will show through.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
It will be so obvious, right? So it's beautiful because it forces you either to get better or to understand why you are better. right? One or the other, one or the other, you got to do one or the other. So I definitely agree with that. And then, yeah, I did address that in the book and I do have a concern about that.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
You know, I see a lot of people kind of get bitter, um, about, you know, the competition in their space or about what they see going on with other people or about trends that they see in their industry. And they kind of have a lot to say about like what's wrong,
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And, you know, I talk about this in the book, there's a whole chapter about this, but like, this isn't about like complaining and like shouting from the rooftops about what's wrong. This is about like, get off your butt and do something about it. Like, this is about calling you out and saying, Okay, you believe it can be better. You believe it can be different. How are you making it better?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
How are you making it different? What are you doing that's addressing those things? When I saw the coaching space and I was like, this isn't fair and this isn't right that these people think they're going into these coaching programs and their life is going to change and then they get in there and they're totally lost. There's no one accessible. There's no one available.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
There's no one to help them. I didn't start creating all this content talking about like the coaching industry sucks and there's no support for people. And I didn't say a word. I literally was like, here's what I'm doing about it. And I did it. And then I sold what I was doing and our business exploded. So this isn't about pointing out or calling out what other people are doing wrong.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
This is about identifying, well, what do you think could be done better or different? Go and do it and don't run your mouth about it. you know, share what you're actually doing. And so it is about critical thinking and it is about going the extra mile. And I say this all the time, but the extra mile is so not crowded. It's crazy. Like it's not crowded. So it's really, really busy down here.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
But like, as you claim the ranks, it becomes easier and easier to stand out because people are like, there's nothing that compares because most people aren't willing to go the extra mile.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Yeah. The first thing to do is to really take yourself all the way back to the And the most important thing is hopefully you are a consumer in your own space or have been at some point. Right.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
So go all the way back to the beginning of your experience doing what you do and really ask yourself, what was the thing that compelled you more than anything to kind of throw your hat in the ring and say, I'm going to start a business doing this? Right. Typically, when we decide to go into a certain space, there's something that we believe to be true.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
There's something deep that's driving us that makes us feel that we can do something better or different or at least that can compete with with all of the millions of other people that are doing the same business we're doing in their own way, right? And so it's really going back to the very beginning and saying, well, what compelled you to even start this business?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
What made you decide that you were going to dedicate your life to doing this thing that you're doing? And that's a great place to start because there's usually a pretty deep why there for people. But what happens is we get into our business and we're like starry-eyed and we're so excited and we're so optimistic and we have all these big ideas and we have this grand plan for what we're going to do.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And then life like hits us like a Mack truck, right? Because we realize, oh my gosh, this is hard. And when we realize this is hard, that's when people start to push aside their deep passion, their deep conviction, their big why. And they start scrambling to kind of like keep up with and do what's being done already because they want to be competitive.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
So you need to kind of like almost like clean your palate, I'll say, let go of those things and return to the very beginning of what compelled you to get started in the first place. What was your big why? What made you say, I'm going to dedicate my life to doing this thing that I'm doing? That's your foundation.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Yeah, absolutely. So when you think about... stickiness, which stickiness is the only way that you're going to get from the attraction all the way over to the conversion. Again, so what's the point of all of this? The point is we want to help you to be more effective at attracting people into your ecosystem and ultimately converting them into paying clients.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
We want to help you make your dreams come true. That means that you need to be really good at creating a stickiness factor because it can take people sometimes three months, six months, nine months, a year, a year and a half to work their way through your ecosystem. Some people are going to buy in a day. Some people are going to buy after studying you for years at a time, right?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
So there has to be a stickiness factor. The stickiness factor a lot of times is the tribe that you create. It's the community. It's the brand. And this is about having common beliefs, common language, common ways that you think about the world, common values, right? Which again, of course, go back to convictions. So you want to think about how are you creating community?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
What is the belief system of your community? What's kind of the code of ethics? How do you interact with each other? What's the language that you use? What do you believe in your community and what are the pillars of this community, right?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Kelly Roach Coaching.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And when you think about that, usually in any really tight-knit community, there's something that people are raging against and there's something that people are fighting for. Right. And so what you want to think about is what's the common language that you're going to create, that you're going to get everyone to kind of use and operate with.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Yeah, for sure. Yeah. I mean, graduating from college, I had no idea what I wanted to do. I was like, I don't want to sit in spreadsheets. I love people. And I wanted to get into a big company because I wanted to create financial freedom for myself. And I knew... I had the work ethic and the hustle. I knew I could learn. So I was like, I'm just going to join this company.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
So it's like we have this thing between us that is common and sacred. What is it that you're going to be rallying against and what is it that you're going to be fighting for? And again, we're not rallying against people. We're not discouraging other brands. Right. We're playing nice in the sandbox, you know. But you have to understand what it is that you're trying to create a distinction around.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
You have to be really, really clear. When I launched the live launch method and I started teaching that, What I really was rallying people against was the complexity of technology. I said, look, I'm going to teach you how to launch from your phone with no tech tools, no slides, no outside tech team, no pre-recording, none of that stuff.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
You're going to throw it out the window and you're just going to show up live for nine days and you're going to convert a million dollars.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And that's what we were rallying people against is this complexity that was standing in the way of people being able to actually focus on connecting with their audience, which is why they couldn't convert because they're managing web slides and pre-record and doing all these other things. So again, we're going to keep it clean. Okay, we're going to keep it clean.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
You always want to think about building a legacy body of work that you'll be proud of 5, 10, 15 years from now. But you have to understand the operating reality of your people. what are you fighting against and what are you fighting for, right?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And make that a common language and a common energy and, you know, get everyone in a space where they don't want to disconnect from you and they don't want to disconnect from your community because they feel a sense of belonging. They feel a sense of shared values. They have common language.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And again, they feel like their life is going to be enhanced as a result of staying connected to this community.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Yeah, it can be anything. It can literally be anything. So like for me, I picked the word unstoppable and I literally defined the word unstoppable. And like people will refer to me and they'll say, she's the unstoppable girl, right? Because I started so many years ago talking about this word unstoppable and I defined it as, you know, you're unstoppable if you're a person.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
that despite setbacks and challenges and chaos and turbulence and every reason that you can make an excuse to fail, that you decide to keep fighting for your dreams anyway. And you don't stop taking action until you accomplish them. And I literally talked about this hundreds and hundreds and hundreds of times. I wrote a book named Unstoppable. I built the names of my groups around it.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
I built the name of my program around it. So it literally created this tribe mentality of people that suffered setbacks, went through the challenges, went through all these things, but believe so deeply in their goals and dreams that they're making them come true anyway. You can pick any word, you can pick any language, you can pick anything you want.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
I started in that entry-level position. And I was literally the first one in and the last one out every single day. I showed up for work, even in my most entry-level job with no money, in a suit, hair and makeup, ready to take on the world every single day. And over a period of years, I was promoted seven times in eight years. And I ended up building a team of 100 people.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
But again, this is about taking a step back and not trying to be or do or compare or compete with anyone. It is literally, what are the words that you want to build your ecosystem around? What is the mentality that that you want to have as a shared mentality amongst you and ultimately your clients? What do you want that relationship to be?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
No, I would just say, yeah, absolutely. If standing out and becoming a category one brand is important to you, know that there's a framework to do it. It's going to take a little courage, right? But it's accessible to everyone.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Connect with a human being about your business. I have too many times to ask business owners that tell me that they want to grow. And I'll say, well, how many prospects did you actually get on video or send a message to or connect with this week? And it's like zero. So just go talk to another human being.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Alignment. It's doing what I say I'm going to do and acting in alignment with what I want to experience.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
It was an awesome conversation. And you guys can get on the waitlist for the book at convictionmarketing.com. Thank you so much for having me, Hala.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
So I started off with one branch with zero staff, zero database, complete turnaround, hired one person, and then ultimately built a team of 100 across 17 locations. And we broke every record for growth in the company's history. And I... I've never claimed and will never claim to be the most talented. I'm certainly not the smartest. I was like a B student and I tried really hard.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
I know a lot of cool entrepreneurs are like, I never showed up for class and I was a horrible student and blah, blah, blah. I actually tried. I just wasn't very smart. Yeah. I was in math tutoring and like getting up at five in the morning to study. I just, some people have book smarts. Some people have street smarts.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
I was always more of a common sense type person, but that has actually served me really well. So I rose through the corporate ranks, you know, did that whole thing. My, my big dream was like, I want to be this corporate executive. I want to be in the boardroom and on the planes and you know, running all the things. And, you know, it was an awesome dream. It was a great ride.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Um, I went through a lot. I had a lot of people that were like, who is this young kid that thinks she's going to come in here? So that was, that was very interesting. It was not an easy rise. Um, I went through a lot, including people that I personally like mentored and promoted and really cared for, like turning on me and stabbing me in the back. And that's all par for the course, right?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
We all go through that stuff. But, um, You know, I got to the top and I had met Billy, who is now my husband. We've been together for 16 years now. And, you know, we really started thinking about like, what do we want our life to look like? You know, what do we want our priorities to be as a family? And, you know, I got really clear, you know, I wanted to have financial freedom.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
I wanted flexibility. I wanted to be able to travel and, you know, I wanted to be able to put my family first. And I was like, That's not happening, you know, working in a job, right, for someone else. So I decided to really look at what skills did I possess? What was I good at? You know, how did I feel like I could make a difference?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And the number one thing that I had learned during my time in corporate was business growth strategy. Like I really understood better than anyone I had ever seen how to look at a scenario and identify the fastest, most efficient way to to take a losing situation and make it a winning one. And I was really passionate about helping people reach their potential. It was really just those two things.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And I was like, I'm going to go and bring this business education to small business owners, right? Because 85% of businesses still fail. Why do they fail? Not because the business owner isn't working their tail off, not because the business owner doesn't have a great idea, doesn't have the energy, the passion, but because most small business owners have no business education.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And I'm not talking about going to business class. Okay. I'm talking about real world business skills, the ability to understand the mechanics of how well run company operates. And so I was like, you know what, I'm going to do this. So I went to my boss and I said, listen, I was a top performing executive in the company. And I said, hey, listen, I'm not making enough money here.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And I'm going to start my own company. And I said, I'm going to do it at night. And I'm going to do it on the weekend. And I said, I'm going to continue to be the top performing executive in the company. And I said, you can fire me right now on the spot if you want to, because I understand you have the right to do that. I'm not going to hide anything. But I said, this is what I'm doing.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And he said, OK. So I stayed there. I built my business at night on the weekends, built a business to pretty much the million dollar mark while still working full time as a corporate executive. And then, you know, eventually made the leap once the business was, you know, really successful, had a staff and all of that, you know, now a multi-figure company. But so many lessons.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
I mean, I think the biggest thing is just, you know, for anyone listening, you know, if you're willing to work at something over a period of years, you can accomplish anything. Patience is the number one thing that kills people's dreams. They're not willing to work hard enough, long enough at the same thing. We expect overnight sensation, overnight success.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
I had someone say to me the other day, I've been working at this thing in my business for three months and I'm just not getting traction. And I actually started laughing. I was like, and? And? Talk to me in a year and a half. Like, what are you talking about? Right.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And it was one of the things that really shocked me when I entered the business coaching space, because I saw that there were so many people promising to teach people how to start and grow businesses in like three weeks or less. They're like six weeks, like laptop lifestyle, like, you know, whatever. And I'm like, I don't think that's how it works. Building a company.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
But yeah, so that's just a little bit about my story.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Yeah, absolutely. And I just want to circle back on your point there really quickly because, you know, there's this huge idea in the personal development world of like, burn the bridges, quit your job. Like, look what's happening right now. The great resignation. Everyone's quitting and no one has a job and no one has a plan.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And everyone's going to go spend their life savings and they're going to be broke and they're going to be even more depressed and they're going to be starting their life over because they didn't put the thought in. into what's my plan. The best thing I ever did was keep my corporate job while I built my business.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
It's why I have this beautiful, robust, amazing company that I have today, because I didn't have a sense of this desperation that you see in the online marketing world. I mean, people are so desperate. That's why they can't build a great company. It's like, this has to work.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
This has to be like, I can't tell you how many people I come across that want to come into my programs that are like, and this has to produce. And I'm like, no, No, like don't bring that energy up in here. Like you are responsible for setting up a situation in your life that you can sustain. So I just want to point that out because you mentioned that, Hala, and I think that's really important.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Like smart people have a plan. Smart people have patience, right? You don't need to go burn the bridges. And oh, and by the way, and I'll mention one more thing, I am going back and facilitating as a guest trainer for the Fortune 500 that I worked at for 10 years.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
They now bring me back to literally do trainings for their entire leadership team on the East Coast from the most Northern point down into the Carolinas. So isn't that full circle? Don't burn the bridge. Don't burn the boat. Have a plan. Be patient. Right. So you asked about how I spend my time. So basically I would do an hour to two hours in the morning before work.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
I would go out on my little Jeep Liberty on my lunch break and I would literally make my sales calls on my lunch break. And then I would do my client calls at seven and eight o'clock at night every night. And then I would work on the weekends.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And it's the best thing I ever did because it actually taught me how to build a million dollar business while only working in my business about 20 hours a week. And it really taught me to be disciplined, to be focused, to understand where I should and shouldn't be spending my time. And it's really such a gift because now I have a family. I have a seven year old.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
Now I run a multiple eight figure company and I have so much time freedom with my family that Because I built a business where I have, and you've done, our stories are like eerily similar. Very similar. You have a very large team. I do as well. That was also a very intentional part of the design of my business and my brand. I'm sure with you as well.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
But like, I start my calls at 11 o'clock every day. Like I can take off when my daughter is off. I go to the beach a couple of times a week with my family. Now I work my tail off. I'm not going to pretend for a single second. And I don't want anyone to misinterpret what I'm saying. I work my tail off. Okay.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
But what I'm saying is, is I have discipline around where I spend my time, which allows me to be intentional and allows me to put my family first.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
And I was able to design a business that works that way because I was working full time in my job and because I sustained the position as the number one performer in my company while I was building my own business, which was a huge integrity thing for me to make sure that my results in my full time job didn't suffer.