Kelly Roach
Appearances
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Getting people a result in advance of payment, building and accelerating trust and making offers so that we can get good at those four components and then move on to layering and stacking all of the tools and all of the accessories and all of those extra things that help you with the scale process. So hopefully that gave a little bit of what... Just a little bit.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Yes. So, I mean, first of all, content, like practice going live. That's the thing. A lot of people want to launch, but they don't know how to run a launch conversation that is going to compel someone to sit there and to engage and to show up again to a launch. So how do you do that? You start doing a daily live stream. You start practicing. It's just like an athlete.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
What does someone that play basketball come in? They start dribbling down the court from the moment that they start practice every day. So if you want to scale a hundred million dollar business, you have to start by learning how to make a sale. If you want to scale a live launch, you have to start by learning how to do a live stream.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
So the first thing I would tell people to do is start going live, start adding value, start putting content on people's feed. The second thing I would say is you have to start engaging with people. And this is one of the greatest disservices that I think that has happened to entrepreneurs in the last five to ten years.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
When you look at billion dollar companies in the corporate space, which is where I came from, you know, they have databases, they make phone calls, they send emails, they have meetings and they sell things and they sell things every single day. They're selling all the time, every single day.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Well, entrepreneurs have been told this story that if they just learn marketing, they'll never have to talk to anyone. They're going to make sales automated overnight while they sleep. And even when someone pays them and gives them money, they don't need to interact with them. So they keep hearing this story over and over and over again.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And then so many entrepreneurs are so broke and they're in so much debt that they have to go back and get a job. Because the story that they're being told about what entrepreneurship is versus what it takes to build a business, they're completely incongruent. You know what I'm saying?
I am Charles Schwartz Show
Make Millions Without Ads or Debts
The easiest thing to do is, I don't care if you have one follower on social media. I started from zero. I did not use social media personally. So when I say I started from zero, I actually mean I started from zero because I had like Ja. Ja. Ja. Thank you so much for being here. I am so interested in what you'd like to learn about ABC XYZ, whatever your topic is, whatever your business is.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
I'm about to create a bunch of new content. I really want to make sure that I'm serving the people that are honoring me by being here.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Und was die Leute falsch machen, ist, dass sie sofort ihre Follower auf Social Media spammen, wenn sie keinen Wert für sie haben, sie haben keinen Rapport gebaut, es gibt keine Verbindung, die Leute sind nicht in deine Marke gekauft, sie versuchen nur, zu schauen, was du tust. And they're already like hammering them, you know, with some type of spammy message.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
But what I found is that when you approach that completely differently, and I've been doing this since I first started my business, I would get a follower. And even when I was starting and I had a very small team, I started off with a part-time fractional admin. You send a message, hey, thanks so much for being here. Kelly is about to record some great new content.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
What are some topics that would interest you? Und wir haben von Anfang an angefangen, einfach nur zu kursieren und zu kursieren und zu kursieren, indem wir einfach Fragen stellen. Also ich denke, das wichtigste Ding, und ich sage es immer Leuten, wenn du Dinge verkaufen willst, musst du in der funktionierenden Realität der Person sein, die du verkaufen willst.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Es geht nicht darum, was du verkaufen willst, sondern darum, was diese Person kaufen möchte. Und das gleiche geht für Content. Es geht darum, wer du servieren willst. Ask them what matters to them. Ask them what questions they have. Be focused on being of service. When you make it not about you, it's so easy. Business gets really, really hard when we make it about ourselves.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Business gets a lot easier. I won't say easy because business is not easy. But business gets a lot easier when you make it about other people and when your intent and your focus is on service. So we've been doing that since the very beginning of starting my first company and we still do it today. We'll get new followers.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Hey, you know, Kelly's about to record a bunch of new podcasts for this month. What's a topic that you'd be really excited to tune into and start listening to? And they'd say, oh, Kelly has a podcast. I didn't even know that. Great. Now you get a new podcast follower because they gave you a topic and they're excited to listen to the show where you talk about it. So it's just keep it simple.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
I think that's the biggest thing. Human connection, human connection.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Ja, well, what I'll say is in the live launch book, I have 41 page case studies of people just like you that had no idea. How could this work for me? What could this look like? Will this work in my industry? Will this work in my business? Is my business too small? Is my network too small? Do I not? You know, they have all the same questions that everybody has.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Every person here listened to and I would just encourage you to just grab the back of the book and flip through it and just point to a page and read it and you will leave so inspired and you will realize like this is live launching is for the everyday entrepreneur. I call this the strategy for the everyday entrepreneur that wants to achieve extraordinary things. And it's accessible to everyone.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And you just start from where you are with what you've got. But I think it all comes back Ich habe so viele Leute, die von mir gekauft haben, die mich von jemandem referierten, der nicht mal mein Klient war. Because they saw my content or they sat in one of my launches or they read one of my books and they were like, oh no, she's the girl that you have to go to for that.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And so I think people don't realize it's not like one plus one equals two. It's like one plus one equals ten when your intent is focused around serving and adding value.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
I am so happy to be here. Thanks for having me.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Yeah, it's so good. And here's what I always say for starters. Most businesses don't grow because the business owners just don't even make enough offers to grow. So I always say before you focus on the quality, you have to focus on the quantity. On average, an adult learner needs to hear something eight times. Wow.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Das ist, warum der Live-Launch euch ermutigt, die Offer über und über und über und über wieder zu eröffnen. Und der größte Fehler, den die meisten kleinen Geschäftsführer machen, ist, dass sie einfach nicht ihre Offer freundlich genug teilen, für jemanden, der vielleicht interessiert hat, der vielleicht ein perfekter, idealer Klient war. Sie haben einfach nicht genug, äh,
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Es ist nicht Daten, es ist fast die Familiarität, den Komfort zu haben, um die Kaufentscheidung zu machen. Also das erste, was ich den Leuten immer sage, ist, bevor du sogar in die Fähigkeit des Versellens hineingehst, musst du dich auf die Anzahl der Offerungskonsistenzen konzentrieren. And this is why going back to the question you asked earlier, like what can they do to get started?
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And I said live streaming. I love that because it is a safe space for you to practice both adding value and making offers. Because when you're live streaming, you can always be inviting people. Even if you're not necessarily making a offer for a product, you can make an offer to join your email list. You can make an offer to join your Facebook group.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
The magical things that I've done? Well, I've been helping people to scale their businesses online since 2012. And some of the magical things that I've gotten to be a part of are helping people to buy their dream homes for cash, take sabbaticals, take their entire family on dream vacations around the world.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
You can make an offer to get started with a free guide that you have or a tool or resource that you're offering. But I think the first and most basic fundamental thing that even puts you in the game is you have to consistently make offers. And then when you start merging into, okay, now how do we get good at making offers? How do we actually convert when we're making offers?
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Something that you can talk about naturally. Mhm. that you're not reading a script, you're not following a sales page, you're not reading off of a template, that in and of itself gives a thousand times more conviction and passion and energy. We know that people are so much reading our nonverbal cues, even more so than they're listening to the words that we're saying.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
So another reason why I go back to the quantity of how many offers you're making is that In many instances, it's not even the words that you say, it's the confidence with which you say them. And you can only build confidence through doing. You can't sit in a classroom, you can't read a book, you can't study Kelly, you can't study Charles. You have to actually go and do it.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
So I think that's the biggest thing I say to people is like, Forget you trying to come up with the perfect pitch. You need to make a pitch and you need to get good at making a pitch to the point where when you make a pitch, you're energetically present with the person and you're in a state of conviction and belief about what it is that you're offering.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Because without that, it doesn't matter if the words you say are correct. They're not going to believe you anyway. They're not going to energetically connect with you.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Pay off all their debt, buy their parents a brand new home, retire their spouses, homeschool their children. So what I have done is I've built a wildly successful coaching and consulting company. Then I built five other businesses in the online space. But really what's important is what are the results that my clients get?
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Yeah. I mean, listen, everybody's journey is different. We've had people come in and do $300,000 in their first live launch. We've had people come in and do one sale in their first live launch, right? So it really, it is so dependent on sales. So many factors about where you are, where your business is, where your audience is, all of those things.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
But I mean, the longer you wait, the more you push back your timeline. That's the bottom line. And the thing is, is like even just putting yourself in the space of going through the exercise of registering people and bringing them into the conversation and starting to connect with them in the DMs and practicing sharing your message. That in and of itself is so unbelievably valuable.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
But yeah, I mean, most people do have success with their first live launch. No, you're not going to be a gazillionaire.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
But yeah, most people, most people do have some level of success with their live launch. And the level of success that they have usually is dependent upon, for example, like, do you have an email list? Do you have an audience? Are you active on social media? Have you been putting out content? We have people come to us that on one hand are starting from, Nothing.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Like literally they have to learn how to start putting out content. They have to learn how to start building an email list, etc. And that's fine. And that might be a person that might make one, maybe three, maybe five sales in their first launch. Right. Then we have other people come to us that say, I have a seven figure business. I want to go to eight figures.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And those people can do multiple six figures in their first launch. Because they have the business foundation in order to do that. But I think regardless, it's kind of like every day that you waste that you're not doing this, you're missing out on the greatest tool that we have is our phone. And most people allow their phone to own them instead of them owning their phone.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And so my call to everyone watching this show today is, how are you owning your phone instead of letting your phone own you? And going live is the best exercise, bar none, in clarifying your message, getting confident speaking your offer, getting confident making offers, getting confident selling. Like there are so many benefits of just doing the exercise itself to become a better business person.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
dass das in und für sich einen Einfluss hat in all den anderen Dingen, die du in deinem Geschäft machst, richtig?
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And my clients are able to live their goals and dreams while putting their faith and their families first. And that is the mission that I am on, to change the world by helping people to steward their gifts, make a massive difference in the world, do lots and lots of good, and make millions of dollars while they do it.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Very unimportant in contrast to the consistency and value. And they become important as you scale, not as you start. So they become important when you're working with tens of thousands of people. Obviously now segmentation, open rates, conversion rates, looking at your landing page, looking at clicks to the sales page, all of those data points become important once they're already good.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
But when you're getting started, it's like you just got to do the thing. I see so many people that they want to sit in their spreadsheet. I have people come to me and they'll say, I did my first launch. It wasn't successful. It failed. I said, great. Tell me how many people you had registered. They're like 20 people. How many sales did you make? One. I'm like, you closed one out of 20 people.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Das war kein unfassbarer Lunch. Du hast nicht genug Leute registriert, um erfolgreich zu sein. Ich denke, so viele Leute wollen die Details und Nuancen micromanagen, bevor sie die grundlegenden Grundlagen machen. Du musst es in der Welt herausnehmen. Du musst anfangen, richtig? Ja.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Es ist so wahr. Und deshalb stresse ich mich nicht über diese anderen Dinge, weil wenn du dich auf die Wertschätzung konzentrierst, besonders in der Marktwahl heute, sind die meisten Geschäftsführer so konzentriert auf Automation, dass sie sich nicht wirklich auf die menschliche Verbindung konzentrieren.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And so it's so funny because people will stress so much about the tech and the stats and all of those things. But they're not even focused on the one thing that like it just makes selling so easy, which is just like connect with the person. Like I sent a couple audios to people last week or I and then I sent a couple videos, just a one minute video. My team had come to me and said.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
You know, these handful of people, I really want them to join this program. Can you send them like just a personal touch? And I was like, yeah, of course. Right. The messages I got back from people like shocked. They couldn't believe it. I'm like, that took one minute of my time. One minute, not even one minute. And it's literally like just being a good human.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
It's the best business tool you can ever have. And then you can come to the tech tools and, you know, all those other things, like as you learn the basic foundations. But yeah, I mean, I think one of the reasons why I am so excited to share the live launch method is that I think that online business is
I am Charles Schwartz Show
Make Millions Without Ads or Debts
has been made very complex, expensive and overwhelming by people that have never really built anything. And so what I'm trying to do is like unravel that a little bit. Like, yes, there is a time and place for systems. I have a full time operation. I'm very blessed. I have a full time operations team, multiple people on it. I have people that do all those things. So that's great.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And I'm very blessed to have that. But that wasn't how I started. I didn't even say that was down the road. Exactly, exactly.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Ja, ich sage immer, dass Leute gehen, wo sie einen Publikum haben, richtig? Also, wenn du keinen Publikum hast, werde ich dir sagen, dass du auf Facebook gehst, weil sie Gruppen haben. Und das macht es super, super einfach zu starten und super einfach, dass jeder in einer Gemeinschaft enthalten ist. Also ist es einfach, einfach da zu beginnen.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
But we've had clients come to us that they built their whole brand on YouTube and they live launch using YouTube and text messages. We have other clients that have come to us that have super engaged Instagram audiences. We're like, go launch on Instagram. We have clients that launch on LinkedIn. So I always tell people, go where your audience is if you already have an established audience.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
If you don't have a very engaged, established audience that's already buying from you, I would say go to Facebook because with your advertising, when you run Facebook and Instagram ads and the ability to move them to a Facebook group from a launch perspective, that's going to be far easier for you to actually connect with people and to segment the leads and move them through the process.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
I think that you need to study the term Zeitgeist, right? And that talks about being in the conversation that is already happening in people's heads and meeting them where they are.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And I think the key to great marketing that is authentic, that is in integrity, that actually works, there's lots of ways that you can market, but we want to market in integrity, authentically, in a way that puts people first and gets people results.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Und der beste mögliche Weg, den ich gesehen habe, um das zu tun, ist, die Zeitgeist zu studieren und zu verstehen, dass es sich immer immer verändert. Ja. And what you need to do if you want to break through the white noise and you want to be seen and heard and paid attention to is, again, it's not about me. It's about what is the conversation in their head?
I am Charles Schwartz Show
Make Millions Without Ads or Debts
What is the thing that's on their minds? What's on their hearts? What are they worried about? What are they desiring? What is the thing that they're facing? What is the challenge that they're going through? And it's meeting them where they are and selling them what they want. You're going to give them what they need, but you have to speak the language where they're going to say, yes.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Well, I mean, I came from the Fortune 500 world. So I was head down, first one in, last one out for about 10 years. And it was an amazing experience. I was promoted seven times in eight years and I ended up managing 17 locations. I had a team of 100 people. And that's how I learned business. So that was just a massive blessing in my life.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
You get it, you're in my head, that's exactly what I want, that's exactly what I need.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
I would have to bring it back to making meaningful content every day. And I add the word meaningful because there's a lot of people that put out content every day to check a box and it's just noise and it does nothing. There's so many people that they have automated content. It goes out every single day. No one cares. No one's engaging with it. No one's clicking on it.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
No one's doing anything because you don't care. And so I say meaningful content each day. Put your heart into a message that you're going to bring to the world every single day, whether it's in a post, it's in a story, it's in a live stream, it's in a video. Put something in the world every single day that is a deposit in the reciprocity bank.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And I always say the currency of integrity is 10 to 1, it's not 1 to 1. And so when you focus on making deposits in the reciprocity bank by putting something out in the world every single day that you actually care about, that you actually care to share. You're not doing it because you have to do it. You're doing it because you're being of service.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
That is to me the key critical element of building brand. And building brand is far more powerful than making a sale. Because when you build brand, that's how I've been able to build all these different companies.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Because my brand was so strong because the results we got people with the live launch, that when people see me doing something else, they're like, okay, well, we already trust you because you do what you say you're going to do over here.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
So when you say you're going to do this other thing over here, they're going to assume that you're going to put your heart, your energy, you know, your integrity into what you're doing. So meaningful content every day.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
I learned everything I know today and that I use to teach today from that time and that experience. But what that meant was when I first started my business online, I just spent 10 years basically completely internally focused in one company. I had no network. I never used social media. I had no brand online. I had no email list. I had no anything.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Nun, ich sage erst einmal, erzähle Geschichten deiner Reise, die einen spezifischen lesson that meets people where you know that the market is and what they're struggling with and shows them how they can overcome it and how they can get to the other side. So meaningful stories is a great way to do that.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And I do that with posts usually, where I'll walk through a situation that happened, how I felt, how it impacted me, what I did, and then what the result was. Und so gibt es Menschen den ganzen Weg, dass ich mit diesem Ding gerade kämpfe. Ich fühle mich wie Scheiße. Ich fühle mich verbrochen. Ich fühle mich, als würde es nie für mich funktionieren.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Und du gibst ein Beispiel, um zu sagen, ja, ich war da. Ich habe das gleiche Ding erlebt. Ich war genau da, wo du warst. Hier ist, was ich gemacht habe. Hier bin ich jetzt. Du kannst es auch machen. So that's a great example. Another example, going back to your point earlier, was case studies. And, you know, I think a lot of times people only use case studies to sell.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
They don't use case studies to serve. And so another great example is literally just going back to your clients and saying, hey, I would love to feature your story. And you can interview them on social media. You can do a write-up of them on social media. You can put them in your stories. The format doesn't matter. Just like the platform doesn't matter.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
What matters is the intent and the value of what you're doing. But a case study that shows before... What you did with them, what the specific strategy was, like to your point, what was the specific strategy that you implemented and then what was their outcome, right? Showing that hero's journey.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Again, meeting people where they were, where they are, the unlikely situation or circumstance that's in their head right now, which is why they haven't bought anything from you yet, because they are like... I know you can help people, but I don't know if you can help me. That's always what they're thinking. Will it work for me? So case studies are another great one.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And I mean, we could go on and on and on. But I think also to your point earlier, you know, taking what you do and picking out smaller pieces that you can tactically break down in a step by step process like that's super valuable for people, especially.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
In a world like today where there's zero barrier to entry and most of the people online are just complete nonsense and they actually don't teach anything and they actually don't know anything.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Yeah, it's so toxic out there. So again, like breaking down a process where people see your workflow and your thought process and that there's actually a system behind what you teach is super crucial. That's why I teach the live launch every six weeks for free. Mm-hmm. Und ich gebe das ganze Ding weg. Ich gebe nicht alles weg.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Case studies, stories and step-by-step processes are really tangible, valuable ways that you can add value on a daily basis. And I mean, we don't have all day, but we could keep going with that, right? There's so many different ways. But I tell people this.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Because I was so focused on building my career in this company and all of my responsibilities were internal with my team that I really had no reason to be focused on kind of the outside world. So I had to figure out when I got in the online space, okay, first of all, I was still working in my job and I was building my business on the side.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
You become a great leader when you decide to set the intention of becoming a great leader because you're going to be cognizant of your behavior and your actions every single day. You become a great content marketer when you set the intention that you want to be a great content marketer. Most people are just putting out junk to check a box and then they say, I get no engagement online.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
You get no engagement because you don't care. And if you actually put your heart into creating things that you think can make a difference in the world, Great use of a minute of my time. I just got so much value out of that. I can't wait to see what they post next.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
It's just like a little difference in your approach and mindset that makes a massive difference in the results that you're going to get.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Ja, definitiv. Nun, ich sage immer die Kelly Roach Show, weil es 20-Minuten-Episode ist, es ist nackt und dreckig, Wertsatz, boom, boom, boom, komm, lerne, erhalte und erhalte Resultate. Und ich spreche über eine Menge von verschiedenen Dingen, von Business-Building, spiritual Growth, Personal Development, Familie, Marketing, Sales, das ganze Ding.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Also die Kelly Roach Show ist der beste Ort, um zu beginnen. Und dann, natürlich, komm, finde mich auf jeder sozialen Plattform und einfach in meinen Inboxen und sag, hey, was ist los? Ich habe dich auf dem Show gehört und You know, love to share some free resources with you that way too.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Thank you. No, I really appreciate it. And I hope for everyone listening today, I hope you'll just get out there, share your message. Imperfect Action is the name of the game. Run the reps. I always say train for your business like an athlete trains for their sport. It doesn't need to be perfect. It doesn't need to be pretty. Just take one step today.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Just keep putting one foot in front of the other and like you're going to find your people and they're going to love you for your imperfection. So, yeah.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And so I had to figure out in three hours a day, how am I going to get this business off the ground and make it successful, get it making money so that I can reinvest and scale. And I built my business to seven figures while I was still working in my job. And it really came down to three things. Creating content. Having conversations and booking consultations.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And I focused on just those three things over and over and over again. And that's how I got the business off the ground. So the first hurdle was no one knew who I was. I had no audience. I had no network. I had no email list. And I was starting from scratch. And so it was, how do you even get people to pay attention to what you're doing or care?
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Und so habe ich mich einfach darauf konzentriert, wie ich so viel Wert, so menschlich wie möglich, am Markt jeden Tag gratis bringe. Das war mein einziger Ziel, als ich angefangen habe. Wie bringe ich Wert? Also habe ich Videos gedreht, die ich, übrigens, absolut schrecklich war. Ich war so nervös. So awkward and uncomfortable. Like those early videos were not good, but I forced myself to do it.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Posting tips, posting strategies. And I knew that I had accomplished my goal when I got a message one day, Charles, from someone that was following on my Facebook page. And they sent me a message and they said... Nice.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Und das war ein großer Moment für mich, dass ich erkannt habe, dass man konsistent mit diesen Depositen in der Reciprozitbank ist, dass man wirklich servicevoll ist, dass man wirklich Wert erzeugen kann. Das Unskalierbare ist wirklich skalierbar. And so you ask what hurdles. That was the first hurdle. You know, then, of course, the second hurdle is I'm working a full time job.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
I have three hours a day. How the heck do I figure out how to get this business growing? As soon as my business started taking off, I found out I was pregnant with my daughter. So now I have a newborn. I'm breastfeeding. I'm working a job and growing a business. Really interesting dynamic. Lots of sleep. Lots of sleep. Lots of sleep. Lots of sleep. Lots of sleep. Lots of sleep.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
But I'm taking it way back to the beginning stages, because you said if you're a new coach or consultant getting started today.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Ja, absolut. Well, I mean, my journey launching started off like this. When I was a new entrepreneur in the online space, I did what anything, any good new entrepreneur does. I went and invested in all the courses, the coaching programs. I hired a coach. I hired a mentor. I started studying all the launch models that were being taught. At the time, there was really only one show in town.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
That was the PLF method. And for anyone that remembers back in the day, this is a very, very tech-heavy, very complex, very expensive process. So formal videos, a video crew, slide decks, hundreds of emails, multiple tech, okay? So here I am, a new entrepreneur. I'm just getting started. I'm already awkward on camera, trying to figure out how to do all the things.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
So it's no surprise to venture to guess with almost no audience, very small audience, that these launches were losing money. And I was losing money and losing money and losing money. Even though I was a great student, I was studying the method, I was executing what was being provided. And it's not that that method wouldn't work, it's that it wouldn't work for the average entrepreneur.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
The average entrepreneur is bootstrapping a business, they have a small but growing audience, they're early stage in their business and they're trying to figure out how to make a name for themselves. And I wanted to create a method for myself that allowed me to override all these things.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
The complexities of the tech, the expense of all of these different pieces that you're moving together, all of the distractions of all of these things that took you away from actually doing what we're doing right now, which is having a meaningful conversation that adds value for people. And this happened to converge with the exact time that live streaming happened.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
became available because dating myself now, when I started in the online space, probably when you started, live streaming wasn't a thing yet, right? So I saw this tool and I was like, so you're telling me that we get access to billions of people for free, 24 hours a day, seven days a week. And no matter where you are in your journey, you get to just run an infomercial. Any day, anytime, for free.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
So I said, I'm going to start leveraging the power of live streaming. I killed all the tech. I had no landing page. I had no email sequences. I had no anything. And what I did was I designed a four-part process where I would stack value, I would teach four building blocks.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And the way that I tell people to think about the live launch, and it's called the live launch method, I've taught it to over 100,000 people now, very commonly used verbiage in this space now, yet many people don't really understand how to do it the right way.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
You take the four building blocks, that if you could only tell someone four things, four key lessons about the thing that you teach, the solution that you offer, the result that you help people to get, if you could only teach four short lessons, and you had to get them results for free in advance of payment, that's what you teach in the Live Launch. So it's four sessions in a row.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
You teach for free. You give value. And your goal is to get them out of being a passive participant, just consuming your content, to an active participant, taking a new action, developing a new mindset, getting into motion in some way, shape or form with the objective that your four free sessions are worth more to this person than the last three things that they paid for.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
Your job in the live launch is to get people a result for free in advance of payment, because an object in motion is likely to stay in motion unless something more powerful comes in its way, right? We know this. So the goal of the live launch is to get people taking action, to get them moving forward, to get them see, oh my gosh, this thing is possible for me. Here I am. I've been stuck.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
I've been frustrated. I've been in the same spot for months, weeks, maybe years. Now all of a sudden I did these free sessions. I'm taking a new action. I'm getting a result. And now you have them in action. And of course they don't want to disconnect.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
from your energy, from the results that they're seeing, from the action that they're taking, which is when you flip into what I call the five days of selling, where you do five back-to-back sessions, where you invite them to come and join you inside your product, your program, your service, whatever it is that you sell.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And so over the course of those five days, you're continuing to add value, but you're doing it in a very different way.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
You're doing case studies, you're doing interviews, you're doing co-working sessions, you're giving them homework to work on, you're doing mindset sessions, you're proactively addressing all of the objections that you know people have to buying, but you're still continuing to sell and invite them. And there's studies that have been done on brain science that when someone spends nine hours
I am Charles Schwartz Show
Make Millions Without Ads or Debts
connected to a message, a person, a communication, they are going to build that know, like, trust factor that we know is essential to get people to buy. And so there's a lot of elements of the live launch. I wrote a book on it. I'm actually recording the brand new 2025 audio book as we speak with all the updates for the new year.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
But what that did for me and what that's done for all of my clients and the people that I've been teaching that to is one, it killed the complexity. The number one reason why people attempt to launch and they don't have success is they're not actually focused on connecting and engaging and serving the people.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
They're focused on the 800 other moving pieces that they're trying to manage just to execute the launch. That has nothing to do with adding value for anyone. There's no presence. There's no intent. There's no actual deliverables for the people that are giving you their time essentially. So it kills the complexity, number one. Number two, it kills the expense.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
So when I started launching and I was following these other methods, I had to pay for all the tech, I had to pay for all the people to edit all the slides, all the videos, copywriting for all the emails. I had to layer and layer and layer so many expenses just to do the launch
I am Charles Schwartz Show
Make Millions Without Ads or Debts
that to make the launch productive, you are already in a hole before you made a single sale, which is probably what the experience of a lot of people listening to this video are. So the reason why I teach the live launch the way that I do is that you can start off completely organically You don't need to have a big team.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
You can do this the first time without running ads, without adding any expensive tech, without anything other than your phone, which is what I did. I scaled the business on my phone without any tech, without any extra things until I started getting six and multiple six-figure launches. And then I was like, okay, now I'm going to start
I am Charles Schwartz Show
Make Millions Without Ads or Debts
die Tools und Dinge, die Segmentation geben und Dinge, die Daten geben und all diese anderen Dinge. Und ich denke, das ist eine der Dinge, Charles, die es wirklich für Leute tötet, ist, dass sie versuchen, eine Level 20 Strategie zu machen. when they don't have mastery of Level 1. And Level 1 is connect and convert.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
It's literally get people to be compelled by your message and willing to give you your time and then be a good steward of that time. And so many entrepreneurs are over here executing all these highly complex funnels and SEO and this and this and this and this.
I am Charles Schwartz Show
Make Millions Without Ads or Debts
And they're spending tens of thousands of dollars to do a strategy that they're never going to get a result from because they don't understand the fundamental that the strategy sits on top of. So the live launch is about helping people get good with conveying their message in a compelling way.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Yeah, absolutely. So how-to marketing is the most basic element of marketing, and it's typically the way that people enter your ecosystem. It's simple, it's easy to do, anyone can do it, costs you nothing. Record a quick video on your iPhone, pop it on your stories, pop it on your page, share it across different profiles, boom, you're doing how-to marketing.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
This is literally a transfer of knowledge. It's where I'm showing you, hey, Hala, I know how to do something that I know you're interested in doing. I'm going to be your teacher. So all of a sudden, Hala watches my video. She spent two minutes with me. She's like, damn, I like this girl. She just taught me how to do something I didn't know how to do.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
All of a sudden, she's like, cool, okay, this is someone that I like. This is someone I trust, you know, whatever the case. So how-to marketing serves a really important purpose because when people are scanning the airwaves and when they're looking for new accounts to follow and they're looking for new people to learn from, they want quick, digestible incentives. Right? Yes. Okay.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
The problem is that's where most people stop. Now, the problem with this is just like people are scanning the airwaves looking for a quick, easy, actionable tip, they're doing that all day, every day. It's called escapism, right? That's why people go online and scroll and scroll and scroll. It's escapism.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
So it's kind of like you got the girl, she said yes to the date, and now you're like, cool, I already had a date with that girl. Let me see. Oh, she's really tuned over there, right? And then someone, right? So the problem with how-to marketing is it's a great way to get people in your ecosystem, right? it's not a great way to keep that in your makeup.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
And we have to remember, what's the purpose of marketing? The purpose of marketing is to attract so that you can nurture and finally convert people into paying customers. Well, if you miss this middle section of nurture, they never make it over here to conversion. And that's what's happening to a lot of marketers. They pump out this how-to marketing.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
And this is, you know, a lot of people are doing their pointing and their dancing and, you know, their lip syncing and all of those things. And that's fine. Do you have a way to then bring them through that process and finally get them to convert? Okay. So how to get some in, it doesn't keep them there.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
We want you to not just do how-to, but we want to elevate from, okay, I see you as a credible teacher. I see you as an authority. Wonderful. Now let's elevate. Let's figure out how are we going to get people to keep coming back. Well, if you notice in the conversation that we're having here today, Hala, we talked a lot about stories, right?
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
We talked a lot about experiences that I had, experiences that you had, ways that we resonate with each other. We talked about failure. We talked about setbacks. We talked about patience and sacrifice. What did we just do? Bring out emotions. Exactly. So the people that are experiencing this show are going to say, you know what? I've only been working at that goal for a year.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
I think I can keep going. Kelly kept going. Paula kept going. They both won these wildly successful companies now. Maybe there's nothing wrong with me that I wasn't an overnight success in six months. Maybe if I stick with it, I am going to achieve my goals after all. Okay, now we're on to something. And this is why, of course, podcasting is so powerful.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
It's such an amazing medium for hope marketing. So hope marketing is the biggest chunk of your pyramid. And this is where you really connect with your audience in an emotional and a sensitive way where people are like, you're not just a teacher. You're not just an authority figure. You are my friend. You are my confidant. You are my cheerleader. You are the person that has been in my shoes.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
You understand everything that I've gone through. You understand everything I'm going through now. And you cross the bridge to the other side. So hope marketing is really about reaching down and grabbing your audience and like wrapping your arms around them and saying like, no, you're not quitting. You're coming with me on this journey. I'm going to support you every step of the way.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
I've been there. You can get there too. And hope marketing is really what's going to keep people coming. I call it like the meanest factor of your brand. It's the thing that really makes people feel deeply connected to you as a person, not just as a marketer that can give instruction, but as a human being that has feelings, that has emotion, that's been through some things, right?
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Does that make sense? Oh, my gosh.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
You can do it with anything. I mean, you can tell stories. I mean, for me, a lot of times, even when I do like Instagram stories or Facebook stories, like I'm literally just giving like encouragement. It's encouragement. It's sharing mistakes. It's sharing setbacks that you work through.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
I think one of the things that's most endearing when you're a teacher that wants people to want to work with you is not when you just show your highlight reel of all of your greatness and all of your wonderful accomplishments.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
But instead, when you say, listen, I failed at this and I failed at this and I failed at this and this is what I learned from it and this is who I became and this is why I'm successful today. And these are all the things that you can skip over that you don't have to go through because I did and I'm going to tell you what to do instead. So I think It can be in podcasts. It can be in live streams.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
It can be in videos. It can be in emails. It can be in posts on social media, stories, right? It can be from the stage. It can be from behind the microphone. Anywhere that you connect with your audience. It can be in a book, right? In a book, any way you want. But the bottom line is it's going from transaction, which is non-emotional, and it doesn't have staying power, right?
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
And that's why I wanted to actually give the illustration and the exercise in the book about the pyramid. Because it's not about swinging the pendulum from one side to the other. It's about understanding how these things work together, right? There's so many people that it's like their entire brand is just sloth. And it's like, what do you even do? Like, what?
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Why are we even, like, get out of my feet. Like, why are you even here? Like, what is this? I don't understand what the context of this soft, like, just fluff is all the time. So I completely agree with you. Like, there has to be an intelligence to your brand. Like, what is it that you teach? What is it that you do?
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
There's a lot of people that go so deep in the wrong direction that literally you don't even know what their business is. If I go to your social media and I don't even understand what your offer is, what your business is, what it is that you do, that's a problem. So again, the pyramid is about, think about it like Maslow's hierarchy of needs. You work your way through the pyramid.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
You don't say, oh, I'm going to pull out this one piece of the pyramid and that's going to make me happy and fulfilled. No. Each of the pieces of the pyramid go together. So I'm really happy you've Totally.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Yeah. Thank you for bringing that up. I mean, this goes back to what we were talking about, you know, at the beginning of the show where this lack of patience is the number one saboteur for small business owners. I mean, I see so many businesses that one day they're marketing this and then the next day you see them marketing something that has nothing to do with that other thing and you're like,
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Now you're expert of nothing. You're literally expert of nothing. The more that you keep changing your messaging over and over and over again, we'll talk about this also with the conviction, the top of the pyramid, but you keep changing what you're talking about all the time and you're doing how-to marketing on things that have nothing to do with the core anchors of your brand.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Of course, that's going to create a confused mind and a confused mind always says no, right? Yes, that's a great point.