On this episode of the MeidasTouch Podcast, Ben sits down with political messaging powerhouse Anat Shenker-Osorio for a must-hear conversation about how we defeat the MAGA regime—not by playing defense, but by reframing the entire debate. From exposing the GOP’s “pain is good” Ponzi scheme propaganda to laying out the messaging blueprint for real, people-powered progress, this episode is packed with insight, strategy, and motivation for the fight ahead. Tune in and get fired up. To watch our Meidas Meetup series live, join us now on Substack at MeidasPlus.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Full Episode
This is Brett Mycelis from Midas Touch, and welcome to this week's edition of the Midas Meetup series. This is a live interview series we've been doing every Thursday at 1 p.m. Eastern, 10 a.m. Pacific time, live on our substack. You could watch this live every single Thursday at 1 p.m. Eastern, 10 a.m. Pacific.
This is an interview series, and we've been bringing on some of the most brilliant thinkers in the space. So today we are especially excited to welcome Anat Shankarasario to the show. She is a political messaging guru extraordinaire and strategist. Anat, welcome to the show.
Thank you. I'm thrilled to be part of the Midas cinematic universe, which is what it feels like.
You were definitely part of the universe, and it's been an honor to know you over many, many years. And as our description for this Substack Live is adequately or accurately said, you are a messaging expert in these areas. We need that more often.
than ever right now you're with a group that you founded called the research collaborative and you go around the country you speak with people you talk to focus groups you're looking at the trends you're seeing how people are responding to different messaging and um You know, it's interesting because we've been reporting a lot now.
It seems that as these MAGA Republicans are going to not be doing these town halls, they're canceling these town halls and running away from it. You are starting to see, and we reported on it last night and this morning, Democrats
whether they're taking our advice or they're also just doing it on their, you know, it's not exactly like we're the only people who have said it out there, but they're saying, hey, maybe we should be going into some of these districts, these reddish or purplish districts.
Look, Senator Bernie Sanders is getting a hero's welcome there, and he's listening and talking to the people and asking, what does it mean to live paycheck to paycheck? And people are saying it out loud, and those ideas are being exchanged online.
So we see AOC doing that and we see a whole tour now, though, of other Democrats now saying we're going to go into these reddish and purplish areas and we're going to speak to these voters. So the question is, is what should they be speaking about? And just remove the political party aspect of it. What what what should people be speaking about to meet the moment?
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