Bert Sorin is the president and co-founder of Sorin Exercise Equipment, as well as an athlete, hunter, and advocate for the health and wellness of veterans. www.sorinex.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
Chapter 1: Who is Bert Sorin and what does he do?
The Joe Rogan Experience.
Showing by day, Joe Rogan Podcast by night, all day. Good to see you, brother.
What's going on, man? Good to see you, man. Thank you very much for that extraordinary piece of athletic equipment you brought to the gym. Absolutely. Is there a photo of that so we can show people what it looks like?
Yeah, it should be on the website X-Factor. And what is it called? It's called the X-Factor. Oh, it's called the X-Factor. What is the website? Sorenx.com.
Go to Sorenx.com, check out the X-Factor.
So it's actually, pull it up, Jamie.
Pull it up, Jamie. Isn't that nice to say that? Yes, man. It's fun, right? It's big. So this is the machine.
Yeah, it's actually Judd who was here a minute ago.
Yeah, it's a brilliant machine, man. The idea that you could push and pull rotational power machine. It really is a genius idea, man. And for things like striking sports, that's huge. Like the ability to push and pull at the same time while stabilizing your core. I mean that is undoubtedly going to – help people like, you're definitely gonna be able to deliver more power in strikes.
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Chapter 2: What is the X-Factor machine and how does it work?
Total bro scientist. Yeah. And then you're just like, hey, if that guy's really good at something. Back in the day, I would, after I compete, probably much like you, And after I compete, I would get whoever was better than me and I would offer to take them out to dinner. And I would just go, hey, like I'd feed them beers until they basically told me how they beat me.
Just like, well, how much are you cleaning or what are you doing? Then I would pick up some little idiosyncrasy of training. They're like, oh, we would do this contrast. And I'm like, what's that? And I would just keep digging and digging and digging. I'd go back and figure it out.
Well, I remember when I was competing, they would tell you to not lift weights, which is so hilarious. You don't get muscle down, Joe. They used to say that. They used to say it will slow you down and you'll become tight. Yeah. And I remember thinking, like, why don't you just stretch if you're tight? Yeah, so horsepower makes the car slower? It didn't make any sense to me.
It's like they thought that the only exercise you should do is martial arts itself. Just hit the bag, you know, train.
Now, when do you think that, well, you got, you know, Bruce Lee would do, I mean, he did some exercise. Did a lot of isometrics. Yeah, and he had some lifting, but it was always pretty light. But what would you say was the, when that changed?
I think it was Evander Holyfield. I think it was Mackie Shillstone trained Evander Holyfield when he went up to heavyweight. And I remember myself at the time – so this was in the 90s. I remember thinking, what is he doing? He's lifting weights. He's going to fuck himself up. Doesn't he know that all these coaches have already figured it out? Right. And then all of a sudden Evander got all these –
Traps and shoulders. Dude, he was trapped and delted out. He got jacked. And he became a legitimate heavyweight. Also, pretty sure there were some Mexican supplements involved. Yeah, he might have gone across the border.
I think it's a strong possibility.
The 90s were a good time. I think it's a strong possibility that there was some help. Because also, you never heard of anybody testing positive for steroids back then.
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Chapter 3: What are the benefits of strength training for athletes?
I'd probably forget my password to get into the thing, but yeah.
I'm not discounting the fact that gambling is addictive. I personally know gambling addicts. One of my best friends, Dana White, is a fucking gambling addict. He happens to be insanely wealthy, so he can get away with it. That helps. I grew up in pool halls. I know gambling addicts. I get it. I'm not one. Yeah. So it's possible to like fucking have some self-control and discipline and willpower.
The weird thing, I've never done crack either.
Crazy. It's strange. Do you know crack is everywhere and it's a scourge of humanity?
I've never done crack. You know, it's really weird. I'm so, I've never even seen crack.
I've seen it.
Yeah, I saw cocaine once in my entire life, which is wild based on... That is pretty wild. I know a lot of people and it's like, yeah, like, did they just think I would just say no to that? Because I grew up in the 80s, just say no generation. But I haven't seen coke.
I didn't think it was like a real thing. Since I was in high school. I've never... Really? Yeah, yeah, yeah. Which is kind of crazy because I know so many people who do coke. Yeah. But I was at a party in high school the last time I saw someone doing coke. No way. Yeah, yeah, yeah. In your world. Yeah, my world. This episode is brought to you by Squarespace.
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Chapter 4: How can social media influence fitness and health?
Right. It's like Aaron Snyder type dudes. Yeah. Who are so good at compound archery they get tired of it.
Yeah. Or they're weird guys that smell like sausage and live in their mom's basement. And they're like – you're like, yeah, I know you do that, but you probably go to like ren fairs and stuff too. So I'm not sure what to deal with.
Well, at Archery Country, the local – archery shop here in town whenever I get a new bow or I get a new sight and I have to sight it in we go to their they have an indoor range and a lot of times in the indoor range there's these dorks sorry folks dorks with recurves And they're fucking – they're at 20 yards. Their spread is like my arm length. It's wild. They're barely hitting the target.
It's wild.
Don't do that.
This is stupid. You don't shoot like a cardinal direction. I'm shooting east today.
When they get good – like I've seen Schneider make groups at 40 that are like the size of a silver dollar. But most people struggle pretty hardcore. But they say also that if you do want to hunt with it, you have to practice every day because it's almost like throwing a ball.
Like, you know, if you're throwing a ball, you know how much the ball weighs because you've thrown it a bunch of times and you have like this muscle memory that if I throw that hard at 20 yards, I'm going to hit that thing.
yeah it's like a quarterback like quarterbacks i know a couple of my buddies were college quarterbacks they're all good trad archers because they kind of like have that hand eye spatial they know the memory yeah but you gotta be on that my buddy got into it brandon lilly uh powerlifter he got into it and he all he hunted with for a couple years was trad and that cat went to like argentina and africa just nuts in a sack with he's like no i'm going to trad bow i'm like
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Chapter 5: What are the challenges of being a professional athlete?
It's like a cascading effect, like an if-then kind of deal.
Now, is that super slow drilling and then you just go to speed? No. No. I think the correct way to drill is you drill with a little resistance from your partner. Like you don't want to put your partner to go limp on you. Sure. But just a slight amount of – like you have good partners.
A slight amount of resistance, but then go through those motions with like a little bit of speed, but not like full blast. Sure. But the whole idea is just get those numbers in. Bam, bam, bam. Eddie Bravo is the best explanation for this. He says – You know when you tie your shoe, you don't think about tying your shoe. You just go, bing, and your shoe just ties. Right?
Because you tie your shoes every fucking day. You know exactly how to tie your shoes. Once you learn how to tie your shoes, it's bing. He goes, that's what a jujitsu move is. That's terrifying. It just gets in there. And sometimes you don't know it's happening until it's happened. Like all of a sudden you have a triangle. Like, whoa.
That was helpful.
Yeah. It's just you've done it so many times that when someone overextends or when someone gives up their neck, it just cinches up. It's just one of those things where your whole nervous system is just pre-programmed to these very specific movements.
Yeah, so you've taken all these little closed skills, which are replicatable, and then put them in open format where like the if-then scenario, like the flow chart just goes go, go, go, go, no go.
And the best guys are the guys that drill constantly and then also study and take notes. Like Gordon Ryan. That's his belt up there. Oh, that's dope. Gordon trains 365 days a year. 365 days a year. And he doesn't take any days off. And he trains all fucking day long. So if you want to beat him, good luck. Because you have to catch those numbers. You have to bypass those numbers somehow.
It's not like he's not... It's not like he's not intelligent. It's not like he's not physically strong. So he's got all those attributes already. And then you have this insane work ethic along with dedication to technique. Yes.
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Chapter 6: How do injuries affect athletes' careers?
Was it cultural from where it was?
Like with the Gracies and with like – I think technique is more important, right? Because if a guy doesn't have technique and he has strength and you have technique, you can beat him.
But you can't discount really effing strong.
Right. But you also can't discount a guy who's really fucking strong with technique.
Yeah.
And they're not mutually exclusive. No. Like a lot of guys who are really fucking strong also know how to grapple. And that's a giant problem.
Now, is there – like in the throws world, we always talk about like technique – Speed is everything. Explain to people what you're talking about. I'm one of those nerdy guys that pick the sport that's like the least paying sport of all time. That was a hammer thrower. So it's like a shot put, steel ball, 16-pound steel ball on a one-meter, three-foot-long wire.
So what you see on the Olympics, they spin around really, really fast and yell and scream and always make like the highlight reels of guys that scream.
Where did that come from? Was that a weapon at one point in time?
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Chapter 7: What role does nutrition play in athletic performance?
Oh, you would – You would dominate. Oh, if I – Regular chicks wouldn't have a chance. Oh, I'm at 48 years old. I could still throw the living crap out of a woman's implement if I wanted to.
it'd be it'd be a great move um but yeah it was a part of the track and field i got into it in college kind of a weird forrest gump like story and it changed the course of my life have you done uh lift run shoot yet with cam i haven't done it with cam uh no i've we played around and done some stuff like that at my farm uh you know during you should do his his podcast the lift run shoot show that'd be great it makes you carry a rock up the fucking mountain
I went up Pisgah with him. I haven't carried the rock, but I'm sure you've done Pisgah. Like the cam rock. I haven't done Pisgah. I'm not doing that.
Fuck out of here.
That was rough.
Yeah.
That was rough. I started running. I'm not a big cardio guy.
I'm not interested in going anywhere where that guy's running.
Dude, he is as advertised as a badass. Oh, he's a complete psychopath. Legit.
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Chapter 8: How does recovery and rehabilitation impact training?
So it's overuse from the stabilizing, from like holding yourself. So it's the pulling. Well, I'm sure that's it, but it's also holding it right there in that position. And it's all in my right lower back. But it's much, much better now. I started doing this thing called NuFit. Okay. Talked about it the other day with Derek.
Where they're doing electrical muscular stimulation while you go through exercises. It's really helpful.
Really?
Yeah, it's been three weeks.
It's like a microcurrent or more like a... It juices you up.
Like it's...
All the muscles contract. Like stem kind of thing.
Yeah, but it's very strong. So this is... And you can crank up the intensity. So this is some of the shit. Like if you saw Mike Tyson when he was training for Jake Paul, he was doing that. Like... What I think it's really good for, I don't know if it's good for a lot of these things, but it's really good for rehabilitation. Sure. For rehabilitation, I think there's tremendous benefits to it.
And I bet there's some benefits for athletes for working on specific things and doing it while you're getting juiced up. Man, for me, it's helped me quite a bit pretty quickly too, like three weeks later.
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