The Game with Alex Hormozi
The Fastest Way to Grow Is Simpler Than You Think | Ep 887
Fri, 16 May 2025
In this Q&A episode of The Game, Alex (@AlexHormozi) gives real-time, high-stakes coaching to entrepreneurs trying to double their businesses, revealing how a single hire, smarter partnerships, or one clear offer can unlock explosive growth.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap
Chapter 1: What key advice does Alex Hormozi give to entrepreneurs?
Everything that you spend your time on that is not interviewing to get this setter and get them trained up are things that are not going to double the business. Let's do A's and Q's. Hello.
Hey, my name is Joe Reed. I own Genesis Family Healthcare. I have been in primary care for the last 20 years, 16 in my own business. In the last two years, I've changed to a direct primary care model, which is basically a membership model, much like a gym membership model. So my revenue was $2 million last year, 15% profits. I do kind of live through my business too, so that kind of helps out.
So the thing that I would really like to know is what is the marketing strategy or the marketing strategy model that you would advise me to grow my business?
You want to double because I overheard you earlier. What sales velocity right now? How many customers are you selling per week, per month?
I have around 2000 per year.
Per year. Okay. So, so 40 a week, roughly. Okay. So 40 new patients a week are coming in. What's the way that you're getting customers right now?
No, it's, it's, it's not the new patients that are coming in. I have 2000 patients. What's sales velocity? So what's new? Sales velocity is probably around seven to eight a month.
Seven to eight a month. Okay. Got it. So you have really good patient stick, obviously, if you're at a thousand and you can. That's great. Okay. So the seven to eight a month that are coming in, is that just word of mouth?
We did a pretty good marketing turn in the fall. Spent a lot of money on some things. I think we put the cart before the horse a little bit. Okay. As far as just going online and really marketing Google ads. What did you do?
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Chapter 2: How can Joe increase his patient acquisition?
No, you're good. I mean, that's, I mean, that's the, that's the hope.
Exactly. Yeah. So it really is, I think the people and the script and the, and, and the execution of those things.
So in all likelihood, you running ads in a local market to get more patients feels pretty sound to me. The offer that you were running, what was, what, what offer were you running to get people in the door?
As far as just direct.
You ran your ads. Yeah. It's a monthly membership. No, no, no. But like the ad wouldn't be like want to buy a direct monthly membership. Right. No. Right. So what was the offer that people saw that caused them to take action?
the Genesis difference was, was a big part because we're, we're more of a difference in we're more of a functional type medicine. And, you know, I hate to use functional holistic and all those things. It kind of sounds. Yeah. Yeah. So I'm more of a real old path. So I'm realistic.
I'm a real old path myself.
Yeah. Yeah. So, and we did shut the gym down during COVID sir. And I told certain things about this. Yeah. I was a rebel during COVID. I got you. A lot of things that, that has really been a flagship with me. Okay. Because I was, I was, well, we as a practice, we've got six providers at my practice and we all kind of stuck at things to establish.
So what we need to do is basically have an offer that we can run on the front end. It would typically be some sort of, I'd say $19 to $99 offer. And I want to be clear, I'm not trying to undervalue your services. It's going to be a front end thing. So you get them to opt in, thank you page, they can buy it. Some of them will, some of them won't, doesn't really matter.
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Chapter 3: What marketing strategies are effective for healthcare businesses?
And so if we got, let's say somebody who is a VA who could work some of the outbound stuff and do more of that work for you, they don't know any of the buyers and they probably don't have the cash to buy something like that.
And so I think you could pretty easily get someone to duplicate the effort that you're doing on the outbound lead generation side, doing that and just keep it controlled there. Does that make sense?
Yeah. Another business model we've been doing, we've been trying for the last year is we partner with other people who get leads, but they don't have money. And we just partner on deals. These are doing pretty well, but the caveat is that they will over-declare their cost. Or if they will under-declare their price. Sure. They will undercut you.
They will give you a fair cut, but they won't give you everything. Uh-huh. Is this just a feature or it's a bug? It's a feature. It's a feature.
So I'll say something that Layla taught me this one early on in our relationship.
Yeah.
She said, never count the other guy's money. If the deal works for you, the deal works for you. Okay. If the deal doesn't work for you, it doesn't work for you. If the other guy makes more money, he'll do more deals with you.
Got it. So right now I have two options, right? One is partnership. One is VA. There's, if I have to prioritize one, what would I do is.
Which one do you like better? Which one scales faster given your skillset? Partnership? Then do partners. I don't think there's any issue with that.
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