The Game with Alex Hormozi
Breaking Down Ryan Reynold's Billion Dollar Marketing Strategy for Mint Mobile | Ep 844
28 Feb 2025
Wanna scale your business? Click here.Welcome to The Game w/ Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition Mentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap
Full Episode
What's going on, everyone? Welcome back to the game. Today, I'm going to do a very in-depth breakdown of Ryan Reynolds Mint Mobile. Now, this will be different than the Rihanna collab by Fenty. I don't know, a bunch of people corrected me in the comments. I don't know how to say it. I'm obviously not a buyer of the lingerie, but I am a consumer of business models.
And so I am going to talk very little about big picture stuff that they did, distribution, brand deals, any of that. I'm just going to be talking about like what ads are converting, what pages are they pushing to, what's the offer they're running, how are they packaging it, and how are they following up via email to maximize conversion.
And I think there's a ton of stuff in here, super tactful, that any business owner can use. I certainly am. And at the end, I'll give you some things that I think if I were the CMO of the company, I would consider at least testing that might show some performance improvements over what they're currently doing. Ryan Reynolds acquired over 2 million customers from Mint Mobile with paid ads.
And I'm going to break down the best paid ads these run and how you can model the structure for whatever it is that you sell in your marketing. I'm Alex Ramosi. I'm the founder of Acquisition.com. We spend millions of dollars every month on ads. We make tons of money and no one cares. Let's start with the first ad.
At Mint Mobile, we like to do the opposite of what big wireless does. They charge you a lot. we charge you a little. They put their names on arenas, we put ours on my lower back. So naturally, when they announced they'd be raising their prices due to inflation, we decided to deflate our prices due to not hating you. And if this were one of their ads, they'd end it here with a happy customer.
So we'll end ours with an angry goat. Look at the angry goat.
So let's break this down frame by frame. Now notice, though, that this is a 30-second ad. And so 30-second ads, as a side note, there are some placements you would get all over the internet that are helpful.
And before I break down the actual structure, I think what's important to note is that Ryan Reynolds, despite having a very large personal brand, still used paid ads as the primary acquisition strategy. And so think about it like this. If all he did was just post every day, just be like, Mint Mobile, Mint Mobile, people would just not really care. Right?
So instead it's like he provides value via movies and things like that. That's where he gets his mass distribution. That's where he builds his brand and his goodwill. And then he monetizes through the paid ads as basically almost like a retargeting, but his warm audience is everyone. So the hook is basically a contrarian hook.
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