The Diary Of A CEO with Steven Bartlett
Moment 192: The Fire In The Booth That Would Have Destroyed My Brand: Charlie Sloth
Fri, 20 Dec 2024
In this episode, you'll learn how Charlie Sloth, renowned DJ and music entrepreneur, stays true to his values whilst building and scaling a global brand. Featuring tough decisions, lessons on authenticity, and the role of integrity in creating a successful brand. Head to https://www.linkedin.com/doac24 to claim your credit. Listen to the full episode here - Spotify- https://g2ul0.app.link//TIVYc9ZjNu Apple - https://g2ul0.app.link//eF0IPuWwsPb Watch the Episodes On Youtube - https://www.youtube.com/c/%20TheDiaryOfACEO/videos Learn more about your ad choices. Visit megaphone.fm/adchoices
Full Episode
When it comes to B2B marketing, the goal is often the same. Turn up the volume on what makes your brand irresistible and stand out from the competition. But guessing usually doesn't get you there. LinkedIn ads does. They're also the sponsor of this episode. Here you can accurately target your audience and leverage engagement tools and analytics to help you reach the right people.
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Give them a try now with a $100 credit to launch your first campaign. Go to linkedin.com slash DOAC24. Terms and conditions apply. Here's Charlie. When it comes to building a brand that has integrity, what matters? You know, this is a brand. Yeah.
And I think... It has integrity. But I think because you have integrity, I think because you have integrity, you install your morals into the brand. And this brand is a reflection of you. I think like pretty much everything you do speaks about you as a person because I feel like I'm the same. I feel like if it challenged my morals...
I wouldn't want to do it because I'd be like, well, that's not a real reflection of me. Why am I going to invest my time or my money, my energy into something that doesn't represent me? And I feel like my team, you know, I have an amazing team, do an incredible job of managing the expectations of all of the brands that I'm involved with. And I don't even have to say it no more.
If I feel like something's wrong or... It's not going to work. It doesn't look right for the brand. They know before it's even come to me because they know what my morals are. They know what I stand for, what I don't stand for, what I feel is right.
So it's got to the point where I don't even have to have those conversations because I have such a great team who have those conversations for me and they protect the brand. I feel like if something goes wrong with one of the brands, it's a reflection on me. And something that I've always believed is one of my biggest assets is It's my reputation. I feel like you may not like me. You may hate me.
You might find me annoying. But one thing you can't challenge is my reputation. I've never done anyone dirty, ever. I've never backstabbed anyone. I've never said I'm going to do something and not done it. And my brands have to hold up that same ethos.
In order for your team to know, what decisions you'd make before, you know, it even comes to you as it relates to the branding, the positioning of it and all those things. That must first start with you being really, really clear.
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