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The Daily

From DealBook: Alex Cooper on Building a Media Brand

Sun, 8 Dec 2024

Description

The host of the “Call Her Daddy” podcast and founder of the Unwell Network discusses her interview with Vice President Kamala Harris ahead of the 2024 election, her podcast’s journey from chatting about sex advice to delving into more serious subjects and how the Unwell Network’s fan merchandise became a eight-figure business.“I don’t care if people consider me a journalist or a podcaster, or just a girl that talks online every week.”This interview was with Andrew Ross Sorkin of The New York Times at the annual DealBook Summit and recorded live in front of an audience at Jazz at Lincoln Center. Read more about highlights from the day at https://www.nytimes.com/live/2024/12/04/business/dealbook-summit-newsUnlock full access to New York Times podcasts and explore everything from politics to pop culture. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. Unlock full access to New York Times podcasts and explore everything from politics to pop culture. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify.

Audio
Transcription

Chapter 1: Who is Alex Cooper?

0.885 - 13.563 Michael Barbaro

Hey, it's Michael. I'm here to let you know that this weekend, we're bringing you something a little bit different from our colleagues here at The Times. It's a conversation with Alex Cooper. If you don't know, she is the host of the hit podcast, Call Her Daddy.

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14.491 - 38.725 Michael Barbaro

Recently, our friends over at the Dealbook Summit held a series of conversations between our colleague Andrew Ross Sorkin and a huge, varied, and prominent group of people. They do this every year. But this year's guests included former President Bill Clinton, Amazon founder Jeff Bezos, the chair of the Federal Reserve Jerome Powell, and the tennis legend Serena Williams.

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38.865 - 56.885 Michael Barbaro

It was a fascinating lineup. All the conversations were important, but here at The Daily, we were especially struck by Alex Cooper and her insights into media, culture, and how power really works in 2024. If you don't know a lot about Alex Cooper, here's a couple of key facts.

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57.927 - 83.349 Michael Barbaro

A couple years ago, she landed a deal for her podcast worth $125 million, and Time magazine has called her, quote, arguably the most successful woman in podcasting. Rolling Stone, meanwhile, has dubbed her Gen Z's Barbara Walters. And right before the election, she quite memorably interviewed Vice President Kamala Harris on her podcast.

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84.622 - 107.13 Michael Barbaro

Cooper sat down with Andrew Ross Sorkin to talk about her unlikely rise from hosting a pretty raunchy dating show to becoming what she is now, one of the biggest and most important voices in all of podcasting. So, if you want to listen to any of the other dealbook conversations I just mentioned, you can listen on our NYT audio app, or you can search for Dealbook Summit wherever you listen.

108.39 - 112.832 Michael Barbaro

Okay, here's Andrew Ross Sorkin in conversation with Alex Cooper.

Chapter 2: What insights does Alex Cooper share about her rise in podcasting?

116.704 - 132.453 Alex Cooper

I consider myself Alex Cooper. I don't care if people consider me a journalist or a podcaster or just a girl that talks online every week. I know what I'm doing is changing a lot of lives. And I know a lot of women specifically have been extremely impacted by the conversations I'm having.

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132.493 - 138.337 Alex Cooper

So if you want to put me in the box of a journalist who just interviewed the vice president of the United States, sure, put me there.

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139.434 - 153.814 Andrew Ross Sorkin

This is Andrew Ross Sorkin with The New York Times, and you're listening to interviews from our annual Dealbook Summit live event, recorded on December 4th in New York City. There we are. There you are.

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153.975 - 154.995 Alex Cooper

Oh, my God. We're here.

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155.356 - 155.736 Andrew Ross Sorkin

We're here.

155.996 - 157.217 Alex Cooper

Kind of a different vibe.

157.637 - 173.909 Andrew Ross Sorkin

It's a little bit of a different vibe. Just a little. It's just a little bit of a different vibe. Alex Cooper is here. And the reason we wanted to have her here today is that the media world is really shifting under our feet, who the public trusts, how they gather and get their information, who people are sharing their information with.

174.549 - 197.459 Andrew Ross Sorkin

The direction of travel seems to be moving towards podcasts, and the reigning queen is Alex Cooper. She's the host of Call Her Daddy. Her podcast is the number one podcast for women on Spotify with millions of listeners per episode. It's an unbelievable thing. She recently inked a deal for $125 million with SiriusXM. She also launched her own media company called Trending and the Unwell Network.

197.78 - 205.94 Andrew Ross Sorkin

She's building an empire. So we want to... Thank you for coming and welcome the head of the Daddy Gang.

Chapter 3: How did Alex Cooper transition from a dating podcast to serious topics?

224.029 - 224.61 Alex Cooper

Oh, what?

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224.83 - 241.529 Andrew Ross Sorkin

Yeah. And now you're being called the Gen Z Barbara Walters. Yeah. So I'm trying to understand if you could just help us how this happened to you. I don't want to say it happened to you because I think you did this. But when you started with the first episode, what you thought was going to happen?

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242.31 - 263.242 Alex Cooper

So I grew up and my father was a sports television producer. So I was like in a television truck my whole life. And I was like, I want to be a director. I want to be a producer. I want to be in media in some capacity. I was making little short form movies my whole life. And then I played division one soccer in college. And so I had this obsession with working hard and creating films and

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263.582 - 283.742 Alex Cooper

and content. And when I graduated, I got fired from my sales job and it was the absolute best thing that ever happened to me. And I was like, what am I going to do? I'm on unemployment checks. And I decided, okay, there's clearly a huge hole in the market. There's Howard Stern and then there's no one for women where women can actually feel like, oh, that is what I talk about with my friends.

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284.082 - 303.441 Alex Cooper

when I'm behind closed doors. And we don't feel comfortable speaking about certain things in public because as women, we are at a disadvantage. Sorry, boys in the room, if you disagree, but it's the truth. So I started on episode one just talking about my life and my sexual experiences, yes, but also it progressed to talking about my relationships and my friendships.

303.481 - 318.794 Alex Cooper

But yes, it was very sex heavy and I was proud of it. I know it was salacious and I know it was out there, but I also am like a marketer at heart. And I was like, this is going to get everyone talking. And then eventually I shifted the narrative, but I think it worked.

321.095 - 322.797 Andrew Ross Sorkin

When do you think you knew it worked?

323.587 - 341.42 Alex Cooper

Oh, I knew it worked when we published episode one. When episode one went up, the virality of the first three episodes was lightning in a bottle. I worked with Dave Portnoy at Barstool Sports and he was like, I've never seen something in my entire career. Because again, it was just filling a hole in the market and that's half of the reason why I did it.

343.335 - 356.201 Andrew Ross Sorkin

You worked with Dave. I did. And Barstool. Yeah. How important, I mean, Barstool has become a force in the influence in this country. What did you learn when you were at Barstool?

Chapter 4: What was the significance of Alex Cooper's interview with Vice President Kamala Harris?

599.761 - 619.621 Andrew Ross Sorkin

Yeah. But do you think of yourself as a this? No, no. Do you think of yourself as a journalist then in a way? Or do you think of yourself as an entertainer? Because the other reason I mentioned this is I think that there is this sort of interesting cross thing happening. And I don't know, to be honest, because I grew up as a traditional journalist, I can't tell if I think this is healthy or not.

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619.701 - 639.638 Alex Cooper

Yeah, I think it's so healthy, first of all. No. I consider myself Alex Cooper. I don't care if people consider me a journalist or a podcaster or just a girl that talks online every week. I know what I'm doing is changing a lot of lives, and I know a lot of women specifically have been extremely impacted by the conversations I'm having.

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639.678 - 647.505 Alex Cooper

So if you want to put me in the box of a journalist who just interviewed the vice president of the United States, sure, put me there. But I'm fine with podcaster, too.

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647.765 - 657.067 Andrew Ross Sorkin

Okay, so let's talk about that. You did just interview the vice president ahead of this last election. You had tried to avoid politics.

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657.328 - 658.028 Alex Cooper

I did.

658.268 - 664.449 Andrew Ross Sorkin

Or at least you said you were trying to avoid politics. And then what happened? Did they reach out to you? Did you reach out to them?

664.469 - 667.15 Alex Cooper

Yeah, they reached out. Both sides reached out.

667.65 - 669.811 Andrew Ross Sorkin

So Trump reached out too?

670.091 - 671.571 Alex Cooper

We had a Zoom call with Trump's team.

Chapter 5: How does Alex Cooper view her role in media?

Chapter 6: What challenges did Alex Cooper face in her early career?

393.37 - 407.955 Andrew Ross Sorkin

Well, so but that's a question that kept working. So I'm curious what you think of just what's happened in the culture, because the culture has gotten more coarse. It's gotten more crude. Yeah. People have been willing maybe and maybe the argument is that people have been willing to have conversations they weren't willing to have before.

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408.216 - 408.456 Alex Cooper

Yeah.

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409.076 - 419.551 Andrew Ross Sorkin

But there's also it's changed the tenor of the kind of conversations that people have. have? Is that good? Is that bad? What are we supposed to think of all of this?

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419.772 - 434.389 Alex Cooper

I think it's good and bad. I think when you look at social media right now, there's a lot of people that you can say, oh my God, they shouldn't have a platform, whether they're spreading misinformation or it's racist or whatever it is where you're like, why the hell is that person given a platform?

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434.449 - 449.715 Alex Cooper

But I also think then there's the other side with what I've done with Call Her Daddy is I am having conversations that have not been to the degree publicly talked about in a capacity in a positive manner, right? Like mental health, we all now know like mental health, mental, no, no, no.

450.036 - 460.06 Alex Cooper

I'm sitting down with women who are talking about their lived experiences in such detail in moments where people are like, holy shit, I don't want to hear about this. This is, well, no, this is what's happening.

460.36 - 489.378 Alex Cooper

in real life so listen and understand what's going on and I think it's if anything move the conversation forward to finally we're having more authenticity and it's not just this like perfect facade but you pivoted away dare I say from the sexting stuff yeah right like on purpose no I was like I literally have nothing more to give like I've said it all I've given you all my tips now what else is there to do it wasn't on purpose I literally like I put it out all on the table I was ready to move on um

490.822 - 506.612 Andrew Ross Sorkin

And then you became an interviewer. Yes. And one of the things I'm very curious about is you've done a lot of fascinating interviews. But you ask, I mean, I like to think that I ask some occasionally tough questions. You know, you ask like Gwyneth Paltrow, Brad Pitt or Ben Affleck.

507.613 - 508.954 Alex Cooper

Well, we all want to know.

Chapter 7: How does Alex Cooper engage with her audience?

Chapter 8: What are Alex Cooper's thoughts on the current cultural landscape in media?

490.822 - 506.612 Andrew Ross Sorkin

And then you became an interviewer. Yes. And one of the things I'm very curious about is you've done a lot of fascinating interviews. But you ask, I mean, I like to think that I ask some occasionally tough questions. You know, you ask like Gwyneth Paltrow, Brad Pitt or Ben Affleck.

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507.613 - 508.954 Alex Cooper

Well, we all want to know.

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511.275 - 529.886 Andrew Ross Sorkin

And so... So what I thought was so interesting about this is Christina Aguilera, who you interviewed, said that, quote, you feel safe to her. Yeah. Do you feel safe? Do you think that when you interview people, you're a safe place? Because I've been listening to a lot of these episodes and I'm not so sure.

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530.166 - 552.872 Alex Cooper

You don't feel safe? No. Do you feel safe right now with me? I don't know. You're the one in the position. No, listen, I think that a lot of people, everyone is always fascinated. Like, how do you get this out of people? Like, why are they telling you things that they've never said in media after 20 years? I think it's because I was raised by a therapist, and my entire life, all I did was this.

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552.972 - 571.694 Alex Cooper

It was like, sit down, let's talk about your feelings. And I think that's very taboo for a lot of people. It's like, don't talk about how you feel. If anything, don't acknowledge it ever and just keep it moving. And when I sit down with people, from the minute I open the door at my studio, I am so intentional about the way that I am speaking to someone.

572.274 - 592.317 Alex Cooper

I am giving them all of my attention and I'm actually listening to what they're saying because I genuinely care because I know the community that I have built cares. Every single thing I do is for my audience. I live and breathe it. My husband is always like, We are in a relationship together, plus a third, which is the daddy gang. Like, all I do is for my audience.

592.377 - 598.906 Alex Cooper

And so, yes, I think when a celebrity sits down, they're like, oh, shit, you actually care. Like, this is kind of refreshing. You're not like, all right, next question. Like...

599.761 - 619.621 Andrew Ross Sorkin

Yeah. But do you think of yourself as a this? No, no. Do you think of yourself as a journalist then in a way? Or do you think of yourself as an entertainer? Because the other reason I mentioned this is I think that there is this sort of interesting cross thing happening. And I don't know, to be honest, because I grew up as a traditional journalist, I can't tell if I think this is healthy or not.

619.701 - 639.638 Alex Cooper

Yeah, I think it's so healthy, first of all. No. I consider myself Alex Cooper. I don't care if people consider me a journalist or a podcaster or just a girl that talks online every week. I know what I'm doing is changing a lot of lives, and I know a lot of women specifically have been extremely impacted by the conversations I'm having.

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