The Best One Yet
🧾 “wtf is that?” — Say Hello to Tariff Fees. Costco’s 1st beer dupe. Return of the Mascots.
21 Apr 2025
You’re about to see “Tariff Fee” on your receipts… But the phrasing is about to get political.Companies are embracing mascots again … Jake From State Farm just beat the Kardashians. Costco’s one weakness? It’s never successfully sold a Kirkland beer… until now.Plus, we’ve got Duolingo’s CEO on tomorrow’s pod… and he’s announcing something big.$COST $MCD $DUO $SPYWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… the Super Soaker 🔫Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.—-----------------------------------------------------Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Full Episode
This is Nick. This is Jack. Welcome back. It is Monday, April 21st. And today's pod is the best one yet. This is a T-boy. The top three pop business news stories you need to know today. Yeti's big update. On tomorrow's show, we're going to pause our regular programming for a very good reason. Because we interviewed the CEO of the trendiest tech company in America.
This is the coolest brand across every single border we could find, baby. And get this, the CEO we interviewed, he's announcing a new product on our show tomorrow. You gotta tune into tomorrow's pod. It's gonna be the best one yet. But in the meantime, Jack, we got a T-boy today. What are our three stories for today's show, man? For our first story, there's a new fee you're about to see.
Prepare for the tariff fee. But we predict you will see two names for the tariff fee. One is the Trump fee and the other is the Patriot fee. For our second story, Costco's one weakness, it's never successfully sold a Kirkland beer. But one Oregon microbrewery is slapping Costco on their cans, and we'll tell you why.
And for our third and final story, there's a new marketing trend taking over American companies. Corporate mascots. Because Jake from State Farm will do one thing the Kardashian sisters won't. But Yetis, before we hit that wonderful mix of stories. What a mix of news stories. Love the mix, Jack. As we mentioned, we're dropping a CEO interview for tomorrow's pod.
And Basties, this company has so much buzz right now, its name crosses borders.
Literally.
Only problem, the mascot is more famous than the CEO. Because tomorrow, we are interviewing Luis Van An, the CEO and co-founder of Duolingo on this show. It's a Big deal. Huge deal. Duolingo CEOs announcing their next product tomorrow on The Best One. Yeah. An exclusive interview with Jack and me. We're pumped for it.
But we also go deep in this episode on how Duolingo became the biggest education app in the world. Luis will share the psychology of push notifications. And the origin story of the owl. Oh, the owl. Jack, what do you say we play a quick preview for the besties out there? Here's a teaser about Duolingo's Super Bowl commercial from last year.
Roll the tape. One of the most talked about Super Bowl commercials. It was only five seconds and it was just the owl's butt growing into another owl. It was the owl and he was sitting backwards. You could just see his back, but you could see his butt crack. And then it started growing like his butt started growing. And then suddenly what it was, it was another owl grew out of the owl's butt.
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