Jack Crivici-Kramer

15 years before this song, two boys from the Northeast met in a dorm. They had an idea to cause a cultural storm. It's the best one yet, but the best is the norm. Jack Nick, that's it. I don't even think they need to practice. 50%, that's a fat tip. T-Boy City on your at list. If you know, you know, cause we ready to go. We can't wait no more, so just start the show.

15 years before this song, two boys from the Northeast met in a dorm. They had an idea to cause a cultural storm. It's the best one yet, but the best is the norm. Jack Nick, that's it. I don't even think they need to practice. 50%, that's a fat tip. T-Boy City on your at list. If you know, you know, cause we ready to go. We can't wait no more, so just start the show.

15 years before this song, two boys from the Northeast met in a dorm. They had an idea to cause a cultural storm. It's the best one yet, but the best is the norm. Jack Nick, that's it. I don't even think they need to practice. 50%, that's a fat tip. T-Boy City on your at list. If you know, you know, cause we ready to go. We can't wait no more, so just start the show.

Yetis, Nick and Jack here with you from the T-Boy Studio. On our weekly show, The Best Idea Yet, we go deep on the most popular products of all time. Oh, and last week, we went back to the most viral product from high school. If you didn't own a Juicy Couture tracksuit, can't sit with us. Juicy Couture, the first business to own the most important real estate on earth, your butt.

Yetis, Nick and Jack here with you from the T-Boy Studio. On our weekly show, The Best Idea Yet, we go deep on the most popular products of all time. Oh, and last week, we went back to the most viral product from high school. If you didn't own a Juicy Couture tracksuit, can't sit with us. Juicy Couture, the first business to own the most important real estate on earth, your butt.

But did you know that the Juicy Velour fashion brand was started as maternity wear? Yeah, it was actually two moms who began with $200 and a trip to the laundromat. And then a decision by Jennifer Lopez in a music video. changed those two women's lives. And then honestly, changed fashion forever. So after the taste of the episode you're about to get, listen to the full thing on The Best Idea Yet.

But did you know that the Juicy Velour fashion brand was started as maternity wear? Yeah, it was actually two moms who began with $200 and a trip to the laundromat. And then a decision by Jennifer Lopez in a music video. changed those two women's lives. And then honestly, changed fashion forever. So after the taste of the episode you're about to get, listen to the full thing on The Best Idea Yet.

Jack and I put a link in this episode description. You're going to love it. Here's The Best Idea Yet, Juicy Couture. Here we are in an office park in Pacoima, in California's San Fernando Valley. The office is quiet. A painted fingernail flicks off the fluorescent lights one by one. Pam Skyes-Levy and Ghislaine Nash-Taylor are closing the door on Travis Jeans forever. What? Wait a minute.

Jack and I put a link in this episode description. You're going to love it. Here's The Best Idea Yet, Juicy Couture. Here we are in an office park in Pacoima, in California's San Fernando Valley. The office is quiet. A painted fingernail flicks off the fluorescent lights one by one. Pam Skyes-Levy and Ghislaine Nash-Taylor are closing the door on Travis Jeans forever. What? Wait a minute.

Before the break, we were hearing about how Travis had this huge deal that just signed. What happened during the commercial break, Nick? Well, here's what happened. For five years, Pam and Gila happily created maternity clothes for a pee in the pod. The two companies got along like two... You know where I'm going with this.

Before the break, we were hearing about how Travis had this huge deal that just signed. What happened during the commercial break, Nick? Well, here's what happened. For five years, Pam and Gila happily created maternity clothes for a pee in the pod. The two companies got along like two... You know where I'm going with this.

But then it came time for them to deliver designs for their 1994 collection. And that collection featured one particular pattern. Gingham. Gingham. That's the quaint, square-checked pattern on Dorothy's dress from The Wizard of Oz. Now, Pam and Gila designed their collection using patriotic gingham in red, white, and blue.

But then it came time for them to deliver designs for their 1994 collection. And that collection featured one particular pattern. Gingham. Gingham. That's the quaint, square-checked pattern on Dorothy's dress from The Wizard of Oz. Now, Pam and Gila designed their collection using patriotic gingham in red, white, and blue.

But then a pea in the pod decides to remix their plans based on market research. When the Travis Spring Collection is finally released in stores, the colors have been changed to yellow, orange, and lime green. To Pam and Gila, this gives country fare, corndog. It's not giving class. Yeah. They think to themselves, what pregnant person would wear this?

But then a pea in the pod decides to remix their plans based on market research. When the Travis Spring Collection is finally released in stores, the colors have been changed to yellow, orange, and lime green. To Pam and Gila, this gives country fare, corndog. It's not giving class. Yeah. They think to themselves, what pregnant person would wear this?

But to their utter shock, those new colors sell really well. It looks like the market research was right. Pam and Gila were wrong. And they take that as a sign that it's time to get out of the maternity business. So Travis Jeans is successful for five years. And then one color scheme gets switched and Pam and Gila decide they're done. Yeah, you know, Jack, it's not just about the gingham.

But to their utter shock, those new colors sell really well. It looks like the market research was right. Pam and Gila were wrong. And they take that as a sign that it's time to get out of the maternity business. So Travis Jeans is successful for five years. And then one color scheme gets switched and Pam and Gila decide they're done. Yeah, you know, Jack, it's not just about the gingham.

It's really like what the gingham represented. Pam and Gila realized that the market shifted away from their personal instincts. Once that happens, it's kind of like a baseball player getting the yips. It's just hard to recapture the magic. It's not always a founder's instinct to paraphrase Taylor and say, it's me. Hi, maybe I'm the one who's lost touch with my core customer. But you know what?

It's really like what the gingham represented. Pam and Gila realized that the market shifted away from their personal instincts. Once that happens, it's kind of like a baseball player getting the yips. It's just hard to recapture the magic. It's not always a founder's instinct to paraphrase Taylor and say, it's me. Hi, maybe I'm the one who's lost touch with my core customer. But you know what?

That is exactly what Pam and Gila do. They meet their remaining obligations, but then they close up the shop faster than a spirit Halloween on November 1st. But they're not done with the fashion business. They're just done with the maternity fashion business. On to round two. There is no greater hack in entrepreneurship than being a second-time founder. The first go-around is like your mini-MBA.