The Best One Yet
☘️ “Split The G” — Guinness’ viral surge. North Korea’s Bitcoin heist. Hollywood’s conserva-pivot.
13 Mar 2025
266-year-old Guinness just hit all-time-high sales… because of one viral drink-tivity.A secret North Korean hacker team just stole $1.5B of crypto… it’s the biggest heist of all time.Hollywood is pivoting to serve red meat TV to red states… we call it “RonSwonsification.”Plus, a big thing you can do for this show (and it just takes 5 seconds)…Follow the showTurn on auto-downloadsHOW TO TURN ON AUTO DOWNLOADS:Apple Podcasts: Go to our show page → Tap Follow (top right) → Tap the down arrow → Select Auto-DownloadSpotify: Go to our show page → Tap the gear icon → Click Auto-DownloadAmazon Music: Follow & enable auto-downloads$DEO $BTC $WBDWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Costco’s Kirkland 🌭. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.—-----------------------------------------------------Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Full Episode
This is Nick. This is Jack. It's Thursday, the new Friday, March 13th. And today's pod is the best one yet. This is a T-boy. The top three pop business news stories you need to know today. Stocks rebounding like a young Steph Curry over there. I said Steph Curry, Jack, because it wasn't a big rebound. It was kind of a small rebound.
I think stocks rose on encouraging inflation data from the month of February. Inflation. That's all I got to say about that. Jack, three stories for today's show. What do we got on the tea, boy? For our first story, Guinness. The 266-year-old Irish beer is glowing as we enter St. Paddy's Day weekend. The reason Guinness sales are an all-time high?
The most fun drinktivity since he got Smirnoff iced. For our second story, we need to talk about North Korea's elite hacking team known as the Lazarus Group. The Lazarus Group. Because that team of professional hackers just pulled off the biggest money heist in history. And our third and final story, Hollywood is making a major pivot. They forgot to make TV for Trump's America.
Besties, the TV you watch is about to go through Ron Swansification. But yetis, before we hit that wonderful mix of stories. Fantastic mix of stories, Jack. Pause the pod. We're asking for a five-second favor. A five-second favor that benefits us and you. We'll explain. Can you make sure you're following the show and auto-downloading episodes? We repeat, following and auto-downloading.
Both of those are actually huge for our business. Jack, could you sprinkle on some context, please? The podcast industry made a technical change. Basically, the industry messed with our download numbers, which is how podcast performance is actually measured. So, we're asking you to help us. Actually, we'll share some insider info because Jack and I are deep in the podcasting industry.
Apple and others turned off a feature for auto downloads of podcasts. The result is that download numbers, which determine how much we get paid, dropped for every player in podcasts. But here's the key, besties. you can help us. And it only takes five seconds. All you got to do, make sure you follow the show and turn on auto downloads. That's it.
Like these two small five second fixes, they're going to bring us back to where we were in the numbers before that tech tweak. And that would be huge. So Yetis, here's the deal. If you're on Apple, go to our show page, tap the follow button on the top right, and then tap the down arrow to auto-download. Five seconds.
If you're on Spotify, go to our show page, tap the plus sign to follow, and then tap the gear button for settings and click auto-download. Five seconds. And if you're on any other platform, just tap where it says follow or subscribe. And then auto-download. And if you watch on YouTube, open up a podcast app on your phone, follow, and auto-subscribe. H-Y-H-T-B-O-Y.
Besties, we aren't just podcast hosts. We run this entire podcast business, and there is so much more we have planned for T-Boy and you. Decades more T-Boy. It's our life's work, whipping up the takeaways for you every day. So this is all we got to ask of you. Take these five seconds right now to follow and auto-download the show. It's the best way you can support the podcast.
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