The Best One Yet
🌵 “South By, Inc.” — The Biz of SXSW. TJMaxx vs Hermès. Ryan Reynolds’ $100M Wrexham.
10 Mar 2025
The #3 retailer in the world? It’s TJMaxx… because TJ is tariff-proof.The South By Southwest tech-tainment is this week… because the conference biz is booming.Ryan Reynolds’ investment in one crappy soccer club… just got a 4,900% return.Plus, one Jurassic Park startup just invented a new species… The Woolly Mouse.$TJX $HESAY $LVMUYWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.—-----------------------------------------------------Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Full Episode
This is Nick. This is Jack. Welcome back. It is Monday, March 10th, and today's pod is the best one yet. This is a T-boy. The top three pop business news stories you need to know today. Stocks just had their worst week in months, but Jack and I are wearing the same outfit today. Unplanned. I wish it was planned. You look fantastic. I think I look fantastic too. Yeti's three toys for today's show.
Jack, what do we got on the T-boy? For our first story, get this. The number three clothing company in the world is actually TJ Maxx. TJ Maxx. TJ is at an all-time high because their business model is tariff... For our second story, the South by Southwest Festival is this week. So we looked at the business of South by.
And that business involves Johnny Cash, the Hanson Brothers, and the first ever tweet. And our third and final story, Ryan Reynolds invested in one underdog Welsh football club, and that investment has paid off. Oh, Rexham AFC just got a 4,900% return. And they're almost in the Premier League. But yetis, before we hit that wonderful mix of stories. Fantastic mix of stories.
Love the mix today, Jack. A new animal has been invented by mankind. And it's the biggest breakthrough in genetic engineering since the seedless watermelon. The new animal that is now alive and well is a woolly mouse. A woolly mouse. It is one part little mouse, one part wild. Wooly Mammoth. It's like Minnie Mouse and Dumbo the Elephant at a baby.
Jack, could you please sprinkle on some contacts to that fantastic visual? We've told you about Colossal, which is a genetic engineering startup. We've covered it a couple times on the pod. Colossal, they're trying to bring back the Wooly Mammoth naturally. Their business model is basically the plot of Jurassic Park. Yeah, like an animal's extinct.
They want to resurrect it using DNA found in fossils because life finds a way. Well, their first animal is the woolly mammoth. Good choice. But Jack, to get to the first step to reach that woolly mammoth, what do they do? They have to see if the woolly mammoth gene can survive in a mouse. Well, spoiler, it can. The woolly mouse is alive and it is well and it is woolly right now.
You got to see a picture of this. It looks like a regular mouse, except with a lot more hair and a lot more weight. Did we mention it's woolly? Yeah, we mentioned the hair. Now, ironically, adding DNA of an extinct animal to a non-extinct animal, that's the plot of Jurassic Park 2. Paging Dr. Grant.
But instead of a vicious genetically modified dinosaur, they made a precious genetically modified mouse. It feels like the woolly mouse should get their own Disney movie, by the way. I mean, Jack, I'm looking at this thing. It's cuter than Baby Yoda. I want one. Let's just leave it at that, Jack. Hey, Klausel, we found your new business model, Wooly Mice Pets.
Let's make it happen, Jack. Let's hit our three stories. First, a quick word from our sponsor.
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