The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)
Tue, 16 Jul 2024
Cassie Petrey, CEO and co-founder of social media/music management firm Crowd Surf, talks about starting a Backstreet Boys army at 12 years old, questioning Hillary Clinton, how hardware leads to social media change, the limitations of VR, advice on differentiating yourself in a crowded field, innovating new pay structures in the music and digital marketing industries, what the REAL hardest part of your job will be running a business, and the critical use of Sabrina the Teenage Witch in her workflow.
Full Episode
i don't want people to think they're right about me i don't want the naysayers to think they're right about me if somebody thinks i can't do something it's you know kind of secretly like a not a negative motivator but kind of a fun motivator like but that's kind of how i am it's motivating to be like hi i'm here i know you didn't want me to be but here i am you can't get away from me and i'm gonna change your mind because i'm gonna do great things for this project that are gonna make you look great too and it's gonna happen one way or another
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Today's guest is Cassie Petrie, CEO and co-founder of social media and music management firm CrowdSurf and a Forbes 30 Under 30, as well as a Billboard 30 Under 30 recipient. Her clients include heavy hitters like the Backstreet Boys, Camila Cabello, and Pink, as well as Apple, Google, and top labels like Universal, Sony, Disney, and more.
Well, hey, I really appreciate you being here. Of course. So you obviously have such an incredible background, especially for being, and I'm just going to say it, so young. So I kind of want to start there. One of the things I read about your background is that when you were 12, you had 10,000 followers to a AOL account for the Backstreet Boys.
Yeah, I would say like today's version of that would be if I had a TikTok about an artist or a Twitter slash X or Instagram account that was dedicated to an artist, but we didn't have that at that time. So the way that a lot of younger people who were big fans and liked digital showed their
appreciation for the artists they love was by basically making a newsletter we all called them zines so i had a zine that i ran um and would curate several times a week and send it out to you know other people in the fandom who had subscribed and it was it was a really good like sort of business learning experience for me because i learned a lot about um the first thing you learn about when you run an email list is about rules and regulations around spam and
So in order for me to be able to send that amount of emails out at once, because at this time, we didn't have things like MailChimp and tools to send email. So you would send it from AOL, from the email account. And I had to apply and be on a whitelist to be allowed to do that. So I learned a lot about the rules of spam and the internet at an early age because of that.
But I'm really grateful for that experience.
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