Some people call them flacks. Other people call them liars. But if you're in the public eye and suddenly have an image problem, you'll call them your best friend. Learn all about them in this classic episode.See omnystudio.com/listener for privacy information.
Chapter 1: What are publicists and what do they do?
It seems like every publicist I've ever known has been a woman. and I just figured it's because women may be more level-headed and more able to like smooth out a situation and some big dumb guy. But I guess the guys who are publicist aren't big dumb guys like me. I'd be a bad publicist.
Oh, yeah? So what would your response be if somebody called to find out what stupid thing your client did or why they did some stupid thing?
I'd say, you know what? It's really none of your business. Stop bothering me. Bad publicist.
Yeah, well, that was something I ran across was, you know, saying something like, my client needs their privacy respected right now. Sure. Would just immediately shut down a relationship that you've cultivated over the years.
Yeah.
That you have to give. As a publicist, you are, like, there has to be something that you give. So you better have something that will placate the reporter.
Mm-hmm.
but will also – is probably not the truth because that reporter will go off and write the truth about your client, and your client will have just gotten horrible publicity because of you. So it's a balancing act.
Yeah, or they'll just say, let me send you a gift bag from Fred Siegel. You like the last one, right? But publicity also – and it depends. People that have a staff of people working for them – Sometimes the lines are blurred on who does what, but a publicist can arrange interview requests and set all that stuff up.
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Chapter 2: How do publicists maintain a positive public image?
I also didn't want to start any petty debate with someone at someone else's dinner party. Also a good move. So I decided to take in the embarrassment while he was explaining what kosher is, at the same time eating his plate of pasta with chorizo. Hope you find this amusing. Please keep up the good work.
If you're reading on the show, please give a shout out to my friend Amber, who introduced me to the show. And that is from Chloe Cisse.
So wait a minute, Chuck. Were we right and the guy was wrong? We were right. The Jewish guy was wrong.
Because I looked it up today just to be sure. Yeah. And apparently kosher salt is kosher because, in fact, they said it should be called koshering salt.
Yeah, yeah.
Because it's used to make things kosher. It is not the salt itself that's kosher.
It would have kept Chloe out of that kind of situation. Chloe, it sounds like you have a lot of tact and dignity.
Yes.
Congratulations on that.
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