Right About Now with Ryan Alford
Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky
Tue, 15 Apr 2025
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford converses with Ben Glinsky, CEO and founder of LiveGood. They explore strategies for running a lean business in today's economy, focusing on the supplement industry. Ben shares how LiveGood disrupts the market by offering high-quality, affordable supplements, emphasizing transparency and consumer trust. The discussion highlights the importance of a strong work ethic, grit, and adaptability. Ben also delves into the benefits of affiliate marketing for customer acquisition. The episode provides valuable insights into entrepreneurship, emphasizing efficiency, transparency, and innovative marketing strategies.TAKEAWAYSThe evolving landscape of consumer behavior and its impact on entrepreneurship.Strategies for running a lean and efficient business.Disruption of the supplement industry through affordable, high-quality products.The importance of transparency and consumer trust in business practices.The significance of grit and hard work in achieving entrepreneurial success.Adapting to changing consumer demands and preferences.The role of mindset in overcoming challenges and achieving growth.Innovative customer acquisition strategies, particularly through affiliate marketing.Balancing work and personal life for sustained motivation and fulfillment.Insights on product quality and the importance of personal experience in brand credibility.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chapter 1: Who is Ben Glinsky and what is LiveGood?
what's up ryan how's it going man good good to have you brother thanks to get your first podcast here you know we were joking before the episode we get we get like 300 requests a month ben just kind of coasts up right into my email and like like a lot of people do and it's usually delete delete it's not and look it's not an arrogant thing it's just you know i need a I need a pitch, baby.
I need something that gets my attention. I got to look up in. I'm like, I like this guy. I mean, he's getting after it. He's running lean. He's running hard. And I like what you're doing with live. Good brother. Love it.
Thanks, man. Appreciate it. Thanks for having me.
What is live?
Chapter 2: How is LiveGood disrupting the supplement industry?
Good. Yeah. Live good. Highest quality supplements, lowest price. That's what we're doing. Disrupting an industry, $200 billion supplement industry who is doing it the wrong way. I mean, it hasn't changed in the last 50, 60 years. Companies are making a product for eight to 10 bucks, selling it for 60, 80, even over a hundred. And people just can't afford it.
And just like you said, I mean, it's getting lean out there. Buying habits have shifted. People are moving away from expensive overpriced things more towards affordability and value. And that's what the consumer is looking for.
Yeah. Yeah. I love high quality, low cost. I mean, who wouldn't like that? You know, if only my wife believed in that. I'm just kidding. I'm actually the bigger spender of the family. But but I do like I do like value. I'm a good value shopper. I mean, but I do like quality. So that's why I was like, OK, you know, I got to see it to believe it, though, Ben.
I mean, talk to me about what's it take to build a lean company these days?
Yeah, that's an awesome question. And that's a question that most entrepreneurs need to focus on where I don't think there's enough focus. People think they need a big team. They need all these corporate officers. They needed a CEO, a CFO, a CMO, a COO, whatever to run a successful company. I We don't have any of those. I mean, I'm a CEO, but I'm not on payroll.
None of our corporate staff is on payroll. Our highest paid employee is our warehouse manager, Lee, who makes sure all of our products are shipped out on time every day. And our customer support person, Michelle, who is awesome. Make sure everyone gets a quick response every day. But yeah, I mean, when you keep your overhead low, it allows you to have bigger profit margins.
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Chapter 3: What does it take to run a lean and efficient business today?
If you're spending all the money, and or more than you're making, which is so weird to me that so many companies do and try to operate like that, it's not going to work. And at the same time, it gives you such a huge advantage. I mean, we've been in business for two and a half years, disrupting a $200 million industry by offering the highest quality products at the lowest prices anywhere.
I mean, here's an example. You know, this company, I don't know if you've heard of Super Beats, good company, good product, 40 bucks for one product, not even organic. This is our... Super Reds, higher quality. It's got the beetroot powder. Ours is organic. Theirs is not. Plus, it's got 12 other ingredients for about half the price.
I mean, once people see that, they're not going to go back to spending $40 for a lower quality product. That's how we're disrupting the industry. But the point is... that once people, if you're managing your overhead, like nobody wants to compete with us because they can't operate. They don't think they can operate with smaller margins.
If they're only making three, four or five bucks on a product, they're like, how are we going to pay our bills? And so if you can figure out how to cut that overhead, get lean, you're going to have a huge advantage.
Yeah, man. I'm going to tell a quick story related to that. I've been an entrepreneur for about nine years and been in the ad agency business, started my agency. And it was small, but we got to 10 or 12 people. And you start to do things that you think you're supposed to do, Ben. Perks here and there, extra people doing things. You almost think it's your job to sort of...
It wasn't really about employee happiness or anything, but it was just stuff that wasn't really necessary. And you start adding that on, start layering on. You start doing things that you think are what you're supposed to do. And the next thing you know, all your costs are higher. You're not making any more money. You just got more people and more shit to manage.
And it's like, what the heck happened? I mean, I went through that. And right now... I'm running as lean as I ever have, and I wouldn't say it can't be better. It's headed towards it couldn't be better. But it took me six years to learn that lesson, Ben.
Dude, if you learn that lesson, you're going to be so much more successful, so much more profitable. And on top of that, I see a lot of entrepreneurs, and I'm going to call them wannabe entrepreneurs, who have themselves on payroll. They want to take investor money or whatever and eliminate the risk of starting a company by putting themselves on payroll.
And I think that is a terrible way to want to be an entrepreneur. I mean, the whole... The point of being an entrepreneur is risk. I mean, without the risk, there's not the reward. So I don't think any CEO or corporate owner of a company should ever be on payroll. You want to make money, make that business successful.
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Chapter 4: What are common mistakes entrepreneurs make regarding overhead and payroll?
I'm glad you said that. Cause yeah, it sounds good. Cause there are a lot of companies and brands out there that make stuff sound good. But when you try to get behind the curtain and ask them the tough questions and ask them for documentation or proof or just validation of what they're claiming, they get silent or they come up with excuses.
I mean, so many companies in, I mean, I know the supplement space, that's, that's what I'm in. And you know, the reason we decided, so I actually have been in this space for about 25 years. I've launched a lot of companies. I used to do it the old way, was fortunate to make a lot of money, but about six years ago, I walked away. I didn't want to be part of it anymore.
Just didn't feel good about kind of, I don't want to say ripping people off, but selling products for more than I needed to sell them for. It didn't feel good anymore. Um, But another thing that's happening in the space and another, you know, you got to find if you're going to get into an industry, you got to find the problem and you got to create a solution to fix it. That's obvious.
We all know that as entrepreneurs. So the supplement space, I mean, not only did I see that products were overpriced, but when you say sounds good, there is very little transparency out there. I mean, they did a test of like 30 different Amazon products. I don't know if you heard about that. 17 of them didn't even have what the label said they had.
And so I would like to say I'm surprised, but I'm not surprised.
Yeah, it's crazy. So we're super transparent. Like a lot of companies, they'll have what's called a proprietary blend where they'll say, okay, there's 82 milligrams of this formula. And it'll just list a bunch of ingredients and not tell you exactly what's in it. So we show...
every single one of our ingredients on every single one of our products we show the full testing certificates analysis all that stuff on the website so when it comes to sounds good it's like here's the proof like this is legit this is what we're selling and uh it just gives us even more um i guess trust with the consumer and and uh helping us grow
The supplement's wild, wild west, man. Like, it's... Having been dabbled in that a little bit, like, at times I was, like, glad it was that way a little bit, but then I'm like, but, man, it's pretty crazy what can... make its way into some of these formulations. And as a marketer, I always appreciated the marketing ring of proprietary blend.
But once I got into making my own stuff and realized how people were using that, I'm like, that's a little sleight of hand, I think.
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Chapter 5: Why is transparency important in the supplement market?
Yeah.
So I, you know, sometimes it's a matter of, you know, learning how to delegate. And that, that is an issue that I have. Uh, but at the beginning, I mean, you gotta be everyone, you gotta wear all the hats, you gotta work your ass off. And you know, there was an article the other day that I read about, they were comparing, uh, what truly makes people successful? Is it their grades in school?
Is it how hard they worked? Is it their IQ? And it came down to one thing and that's grit. It's how hard you're going to grind, how hard you're going to work and how much you want it. And you make it, you know, you want it bad enough. You're going to figure out a way to make it happen. And
When you don't have the resources, especially early on in a business, and I know you got a lot of listeners who hopefully this will resonate with right now. You don't have those resources. You don't have the money. You don't have all the employees or all the different guys that can post on Facebook or make videos for you, all that stuff. You got to be the guy. You got to be the girl.
You got to go out there and... and make stuff happen until you're making enough where you can start to delegate. And yes, you know, we're at a level where we're starting to do that now and bring it on more people to kind of take some stuff off my plate. But at the same time, man, I'm still in the trenches. I mean, we're not done. And until you're done, you got to keep the pedal to the metal.
You got to keep the fuel on the fire. You got to keep working, keep hustling, keep making it happen, keep finding ways to get better because the competition's coming and you got to stay ahead of them.
Yeah. You know, you said a lot to unpack there, but I will say this, like literally. You know, I've tried to step out of like, you know, we get to a certain place. You can think you can step out of something. If you're running the business and I love the word grit. You said so many things there that resonate with me. That's my favorite. Like you either have grit or you don't.
And if you don't, you need to find it because grit is what's going to get you through to. It's the difference between average and non-average living an average life and a non-average life. It is characteristic number one.
If you want to live an average life, I will show you someone that doesn't have a lot of grit and not because they're not like they have to be monetarily driven or like I'm not not saying that. I'm just saying it just takes. I mean, you got to get in that mud, man, wallow around like a pig sometimes and like, just take it, got to eat it.
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Chapter 6: How are consumer buying habits changing in the supplement industry?
And if you are thankful for those challenges, thankful for those obstacles, thankful, thankful for the opportunity to get over them and get stronger, it's just going to make your business more successful. And it's going to make you stronger and better. And then you get to that next level and the next level and the next level.
So I've always been thankful for, for everything good and bad because the bad is opportunity to learn, grow, get better. And if you just stay happy, stay excited, stay motivated, stay confident. and believe that what you're doing is, is the right thing and is going to change lives.
And at the same time, sometimes, you know, you never want to throw in the towel, but at the same time, sometimes if the market tells you that your idea isn't going to work, sometimes you got to accept that and move on and take the loss and that's okay.
But if you truly believe in what you're doing and, and the market's responding, obstacles are going to come and you know, you work through them and you get to that next level.
Ben, how, how, A couple of questions. One's kind of a personal one.
Yeah.
You're like, you're the go-getter. You crunch the numbers. You're lean as hell. Like, dude, you got probably more zeros in your bank account than anybody expects. But you don't want to spend any of it. What the hell makes Ben happy? You know, like, what's the end game for Ben? Like, you know, because guys like you always fast to me. Like, I have... I'm responsible.
Like, I don't spend more than I make, but I like to spend money. You know, like, I can tell you don't. And so, like, I could just tell that about you. So I always am curious about you as a person. Like, you got to make it. You got to be lean. You got to do all these things. But a guy like you that's just adding the zeros up, like, to what end? It's my favorite question.
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Chapter 7: What qualities define a successful entrepreneur in today's economy?
Dude, you freaking nailed me.
Good job. I know you, man.
I know my best friends are you. Like, I know you. But I don't know you. I don't. And it's like, I always wonder, though, because I know, like me, like, I enjoy the fruits of wallowing in that shit, in that grit. Like, I enjoy the fruits of it. That's why I'm willing to do it. But a guy like you, I'm like... he doesn't even really want to spend the money if he makes it and he does all this shit.
So like, what is he? And it's not just the money, man, but you know what? Money enables things. So like, what is it? Yeah. Just the grind itself.
I do love the grind. I mean, I love the grind of business. I love the grind in sports. I went mountain biking this morning. I work my butt off, get my heart rate up. So I love the grind, but at the same time, I, yeah, it's, it's, I do – I love the competition. And I see business as a competition and kind of, you know, a game. And I just – I don't know. I like it.
But at the same time, yes, you know, I've been very – You got to win Pac-Man sometimes. Yeah.
Yeah. Yeah.
So I, but that doesn't mean, you know, I don't spend anything and all I do is, is work. I mean, I, I've got two awesome kids. I spend as much time as I can with them. We take a lot of awesome, fun vacations. We've got a house in Steamboat Springs, Colorado. We got snowmobiles. We got a bunch of toys, four wheelers, all that stuff. Um, do a lot of travel.
So you let your hair down.
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Chapter 8: What motivates Ben Glinsky beyond financial success?
Because when something comes up, they got a cell phone bill or their supplement, they're going to pay the phone bill. And so we wanted to create something where people don't have to compromise highest quality products, pure premium USDA certified organic ingredients. We show all the certificates of analysis on the website and we sell them at just a few dollars above cost.
We do it like a Costco type membership model. So for $10 a month, People get member prices. Or if you don't want to be a member, you can pay a few bucks more for retail prices. So if you're buying more than two products a month, you're saving more than the $10. But we've got a ton of amazing products that are really helping people change their lives.
I mean, from basic stuff like a multivitamin to magnesium to vitamin D, even our Factor 4. This is our anti-inflammatory, most powerful anti-inflammatory ever created. Just $18.50. It's got garlic.
curcumin coq10 and fish oil only one of its kind out there you'd have to buy four different products to get everything you get in that we've got a men's vitality hormone support amazing for i mean as we get older our testosterone starts to slow down our strength starts to slow down our mental clarity or cognitive function this just keeps you keeps you rocking we've got organic coffee we've got super greens we've got a pre-workout product probiotic gut support and
Whey protein, collagen peptides, lots of awesome stuff. How many products, Ben? How many? We've got about 30. 30 so far and adding more every month.
Do you see yourself as, you know, there's these fine lines between fitness, workout, supplements versus healthy versus weight loss. I mean, like, are you creating verticals or is it, you know, one segment or another?
That's a great question. I mean, I think most people can fall into one category as far as what they're looking to do. Either they're looking to lose weight, they're looking to build muscle, or they're just looking to get healthier. And so we've got products for all that stuff. But really what it comes down to is just fundamental health. I mean, and supplements are easy.
They're like the easiest way to get a little bit more healthy. But I mean, if you really want to get healthy, you got to focus on what you're eating. You got to exercise. You got to sleep good. Supplements are just one
piece of the puzzle and it's the easiest piece because all you have to do is take a product either mix it with water or swallow a capsule like it doesn't get much easier than that and uh you know when you've got the highest quality supplements at prices people can afford it just makes it that much easier 100 million all d to c online 100 million all d to c and that's at prices about a quarter of what most brands are selling it for how how are we acquiring customers ben
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